If you want to know why the Loki fandom has drifted away, just look at what Disney/Marvel did to him.
He was incredibly powerful—they made him weak and helpless.
He was smarter than everyone else—they made him a fool.
He was a prince—they made him a corporate office drone. They literally put him in a cubicle.
Loki was an alien—they made him an ordinary guy.
He was flamboyant and colorful—they put him in beige. They actually made him act as if he was excited to wear a beige uniform.
The real Loki would never have tolerated a uniform of any sort, much less something so bland. He was never a soldier or a cog in the wheel. Loki is the piston.
Loki was a deeply wounded, angst-driven son with complex motivations—Disney made him an uncaring narcissist who suddenly sees the error of his ways (in one episode) and has a total personality swipe.
Loki was iconoclastic—they made him ordinary.
They took the most interesting and volatile character in the MCU and warped him into an Everyman role, and somehow everyone bought it. Apparently because they used the same actor with the same face—?
Really think about it. If another actor had started playing Loki for the series, they couldn’t have pulled it off. Series Loki is not the same character as Loki from Thor 1, Avengers 1, and Thor 2. He’s as different as the moviemakers in charge of the productions are. (The directors of Avengers 1 and Thor 2, Joss Whedon and Alan Taylor, simply had the grace and humility to take their cue from the original vision of Kenneth Branagh.)
If you don’t actually pay attention to Loki’s character, motivations, logical action, or his history, and you’re only interested in being entertained, I guess it doesn’t matter. This is just a superhero movie character, so who cares if they turned him inside out to conform with a simpler, less challenging archetype?
He’s their property, after all. They can use him however they want to. If they want to chew him up and spit him out as a naive, lovelorn mensch because that’s the Disney protagonist formula, they can and will. If they want to put him into a buddy-cop procedural, as if he were an ordinary human person whose shtick is a magic kit, they can.
A lot of you who are constantly defending the Loki Series are not really thinking about it. Maybe you’re just happy he has a show to his name. Maybe you don’t care; you just want more “content.” Maybe you don’t want someone spoiling your fun.
Maybe you think you’re being the loyal crowd by “defending” Loki. You’re not seeing that Disney did worse than kill him off—they unmade him. They put the God of Mischief into a blender with the Disney formula, audience response data, standard storytelling tropes, a limited range of plot lines, and a great deal of money, and out came this golem with Loki’s face on it.
You might revile me for saying all this because that’s easier than facing the truth or questioning the Powers That Be. There will always be people who can’t tolerate having their beliefs challenged.
I have seen nastiness on this hellsite toward people who question and protest what the majority accepts—but that’s just a reflection of the real world. It’s never going to work out well for those of us who see things differently and who don’t shut up about it. So, why do we keep annoying everyone with our dissenting opinions?
In my case it’s because I actually do care about Loki. I care enough to tell the unpopular truth, as I see it. Because, to me, Loki isn’t just an MCU character. He is representation.
He was a survivor of abuse and scapegoating by his own family. He was an outsider who defied convention and took on great challenges, despite everyone in his world trying to push him down. He shirked the role he was forced to play and chose to define himself instead. He saw the hate and scorn directed at him from all sides and laughed.
He struck out on his own into the unknown—which is incredibly hard to do, even if you had been given the support to believe in yourself.
The Loki Series did get one thing right: Loki is a survivor. He’s survived misinterpretations before, and he will survive Disneyfication. Maybe the public will tolerate a warped mischaracterization of him for a while before they lose interest, but the God of Mischief prevails. Thor1 Loki will always be there, smirking triumphantly from the shadows.
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you want one?
yeh you do.
100% silk LOKI scarf replica from avengers 2012 - screen accurate!
no, i don't sell these (i'm just a customer of the tailor who produced them). they are based in new zealand, and the quality and screen accuracy is impeccable. it's really beautiful (yes i bought one, i preordered it months ago after nagging them repeatedly to produce another batch, and received it in august).
this scarf has been produced as a limited run product so it's possible it will go out of stock again and not be available for years, if ever.
LOKI isn't the only character they have made replica clothing for, so go check them out.
this has been an unsolicited and unpaid product review.
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