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thinkermediagroup · 8 days

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The Essential Tools for Effective Account-Based Marketing

Begin with an overview of Account-Based Marketing (ABM), emphasizing its importance in aligning marketing and sales efforts towards the most lucrative accounts. Highlight how ABM differs from traditional marketing approaches by focusing on personalized and targeted strategies.

Understanding ABM Tools

Explain that ABM tools are designed to help in identifying prospects, engaging with them more effectively, and closing deals by nurturing key decision-makers within targeted companies. These tools integrate data analysis, customer relationship management, and marketing automation to deliver personalized marketing campaigns.

Key Features of ABM Tools

Account Identification: Tools that help in identifying and selecting accounts that are likely to convert. Discuss features like predictive analytics and AI capabilities which help in pinpointing high-value targets.

Data and Contact Management: Importance of clean, comprehensive data on target accounts. Tools should provide seamless integration with existing CRM systems to ensure that all account data is up-to-date and accessible.

Targeted Content Delivery: Tools must allow for the creation and management of personalized content tailored to the needs and interests of each account. Mention platforms that support dynamic content which adjusts based on the viewer’s profile.

Engagement Channels: Detail how ABM tools facilitate engagement across multiple channels (email, social media, web, etc.). Discuss how they provide cohesive communication strategies that are consistent and personalized.

Lead and Account Scoring: Importance of scoring leads and accounts based on their interaction with your content and their likelihood to convert. This helps in prioritizing efforts and resources effectively.

Analytics and Reporting: Emphasize tools that provide detailed analytics on campaign performance, account engagement, and ROI. Explain how these insights are crucial for refining strategies and proving the value of ABM.

Essential ABM Tools to Consider

CRM Integration: Salesforce, HubSpot

Marketing Automation Platforms: Marketo, Eloqua

Data and Analytics Tools: Google Analytics, Tableau

Content Personalization: Adobe Experience Manager, Optimizely

Communication Tools: MailChimp, SendGrid, LinkedIn Sales Navigator

Account Identification: Demandbase, InsideView

Implementing ABM Tools

Offer a step-by-step guide on how to implement these tools within a marketing strategy. Discuss the importance of staff training, tool integration, and setting up systems to monitor and analyze results.

Best Practices

Share some best practices for using ABM tools effectively:

Consistency Across Channels: Ensure that messaging and content are consistent across all touchpoints.

Alignment With Sales: Close collaboration with the sales team is essential to ensure that marketing and sales strategies are aligned.

Continuous Improvement: Regularly review the performance and adapt strategies based on what the data shows.

Conclusion

Conclude by reinforcing the importance of ABM tools in achieving a successful account based marketing strategies. Emphasize that while the right tools are critical, the key to ABM success lies in a strategic approach and flawless execution.

#account based market #market research webinar #bant lead generation #content syndication lead generation #video lead generation #market research technology #content syndication marketing #healthcare lead generation #lead generation solutions #business market research #market research analysis #market research services #market research agency

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upload-media-services · 10 months

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#Are you selling a property in Sydney? Floor plans are a great way to give potential buyers a clear and concise overview of the layout of you #Our floor plans are accurate #detailed #and easy to understand. We use state-of-the-art equipment to ensure that your floor plans are of the highest quality. We also offer a varie #so you can create floor plans that perfectly match your property.#So what are you waiting for?#Contact Upload Media Services today and let us help you create visuals that will wow your clients!#Upload Media Services Offers:-#✅ Medical and Healthcare Video Production #✅ Professional Animations #✅ Corporate / Real estate / Commercial video #✅ Events Videography #✅ Interviews and Testimonials Videos #✅ Product Promotional Videos #✅ Profile / Agent Videos #✅ Real Estate Photography & Videography #✅ Training Videos #✅ Social media content #✅ Stills Photography / Headshots / Corporate Portraits #For more info #contact us at:-⠀#📧 Email: [email protected]#📱 Mobile:0401957996 #📲 Landline:0287409828 #dronephotography #aerialshots #aerialphotography #realestatephotography #businessphotography #businessvideography

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unknownwriter09 · 1 year

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Peace Ent Media has a wide range of expertise when it comes to serving various industries. Discover the different kinds of businesses and projects in our portfolio today!

#video advertising services #video marketing services #healthcare video marketing examples #real estate video marketing #food & catering marketing #best video production companies #video content

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digitalmediacalendar · 2 years

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just-antithings · 4 months

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Anti-ism is psuedoscience and a moral panic rolled into one

One of the most dangerous things about therapyspeak leaving the intended audience is that now antis feel fully qualified to tell survivors how they should and should not be coping, even to the point of attempting to override/contradict the advice of certified therapists.

I've had antis tell me the fiction I enjoy writing is retraumatizing myself, that I am doing harm by writing it; when I responded that actually, my therapist signed off on the stories I wrote (even when I mentioned the specific phrase "consensual nonconsent"), they said that my therapist doesn't know what she's talking about since she sanctioned my coping mechanism and explicitly labels her practice as kink-positive. Antis are attempting to make me, a survivor with mental illness that could ultimately be fatal if I leave a psychologist's care, disregard the advice of the medical professional supervising me when they have no certification at all. This could, if I were a more vulnerable person, be dangerous for not only my trust in my therapist, but it could sabotage my treatment as well.

They are using what amounts to little more than memes, based on misinformation, that use a few intelligent-sounding phrases that very rarely apply the way they think they do, as a wedge to attempt to assert themselves as authorities who can, with certainty, dictate the appropriate course of treatment for a total stranger, including telling them to disregard the therapies administered by a trained professional.

In other words? Antis are frighteningly similar to anti-vaxxers, who took medical terminology they didn't understand, applied it to shaky cause-effect logic models, started a moral panic, used statements generated by that moral panic as a citogenesis-fueled proof their initial starting of the moral panic was justified, damaged the doctor-patient relationship of millions of total strangers, jeopardized the healthcare of those strangers who now believed their doctor to be incompetent for following accepted medical best practice, and fomented dangerous fringe political ideologies that coupled themselves to other conspiracies based on rejecting commonly-acknowledged practices.

"Vaccines cause autism! Narrative therapy that implements any form of controversial kink causes retraumatization of the writer, reader, or both, and starts the writer on an inescapable slippery slope to becoming an abuser themself! It's better to be dead than autistic! It's better to suffer feelings of shame and/or isolation in silence than it is to use fiction to put a voice to your feelings! Your child is vaccine-damaged from thimerosal and is getting sick from virus-shedding! Your fiction caused me to groom myself and you're a porn-addicted monster for not facing your trauma the proper way! Your doctor doesn't know what's good for you, I do! Only I understand how your body/mind work and what treatment is appropriate for you! Your doctor has been manipulated by Big Pharma/kink supporters! The empirical-study-informed best practices for pediatrics/psychology are what's wrong, not me, whose research is carefully informed by TikTok videos and Twitter posts carefully formulated to cause amygdalar growth to keep me afraid so I will continue to engage with fear-mongering content that causes my politics to shift towards the alt-right, who coincidentally also push narratives based in fear, not in medicine! I am being perfectly logical here!"

Antis fundamentally reject empirical medicine just the way anti-vaxxers do. They just seem to get a free pass on it since it's "only" mental healthcare they are sabotaging, and few people acknowledge it as something as legitimate and lifesaving as other medical care.

#submission #just anti things

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ohnoitstbskyen · 4 months

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So, considering what's going on with Riot right now, do you think Arcane Season 2 got caught up in all of this restructuring?

Yes and no. Arcane season 2 is part of the reason for the restructuring.

As I understand it, internally at Riot, after Arcane was a huge (and more importantly: prestigious!) success, the decision was made to basically hand the entirety of the game's lore and story over to the Entertainment division within Riot. These are the people in large part responsible for projects like Arcane, K/DA, Heartsteel, that animated series China got, all that sort of thing.

The writers at Riot were basically told to flat out stop producing new content and lore for the game - that's why there's BEEN no new story content for League for over a year - because everything was going to be consolidated under the Entertainment division from now on. This is why Riot started talking about "One Runeterra" and "Arcane is going to be canon" and so on.

The success of Arcane convinced executives that what League of Legends needs is a singular cohesive brand with its most successful public property leading the charge, Arcane is going to be the gateway drug, the hook on the end of the line that brings new players and new paying customers into the exciting world of the League of Legends multimedia IP universe!

Nevermind that Arcane's story and worldbuilding is fundamentally incompatible with >checks notes< the overwhelming majority of Runeterra as it exists and enormous compromises would have to be made to either the world of Runeterra or Arcane itself to make it work. Arcane is the big shiny prestigious mainstream Emmy-award winning project that every executive wants to put their name next to, and like companies Pivoting To Video in 2015 because Facebook showed them inflated viewership stats, Riot Games is Pivoting To Arcane. It's better than them pivoting to crypto and NFTs, at least, although I know for a fact that high ranking people at Riot tried to make that happen too.

Now, the primary cause for all of these games industry layoffs is that interest rates aren't zero anymore. Borrowing money isn't free, the curve of constant growth has ever so slightly slowed, taking on debt is becoming a little tiny bit more risky than it was previously, and corporations are responding to this with massive rounds of layoffs and constriction to show "financial responsibility" and prove to shareholders that they are prioritizing core growth strategies and blah blah blah etc. They're also trying to kneecap the growing labor movement in the games industry and exert downwards pressure on wages, but the interest rates seem to have been the main thing.

In Riot's particular case, a secondary reason is they want to pivot the focus of the company to support their One Runeterra pipe dream, so a lot of the people who got fired at Riot are writers, artists, creative leads and sometimes extremely senior and successful staff who are now surplus to requirements. This is also why Riot shut down Riot Forge in the same round of layoffs - can't have a bunch of talented indie devs going off making video games that don't adhere to the new One Runeterra policy. What if someone played Mageseeker and got confused how there can be mages all over Demacia but somehow there are no mages in Arcane's Piltover and Zaun. That's a plot hole! People write snarky articles about that sort of thing. It turns off new consumers! What if Cinema Sins makes a video making fun of it?!?

So yeah. A bunch of cocaine-addled fame hungry executive vultures at Riot are absolutely gagging on their own d*cks to put their name next to Arcane related projects, and since they were going to be screwing hundreds of people out of their careers, healthcare, and in some cases their fucking visa status anyway, it seems to have presented a nice opportunity to clear the board for their latest Visionary Scheme for the company IP.

That is as I understand the situation, anyway. I'm a bitter old man and most of what I hear is second hand and anonymous gossip through my social networks, take what I say with a grain of salt, but I've followed this company for (oh god) twelve years now and I have developed a tragically keen understanding of how its executive class operates.

#league of legends #riot games #arcane #arcane season 2 #runeterra #games industry #layoffs

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ennobletechnologies · 4 months

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The Future of Healthcare Digital Marketing Trends

In the fast-evolving world of healthcare, digital marketing has become an indispensable tool for healthcare providers, pharmaceutical companies, and medical professionals. The ongoing global pandemic has further accelerated the adoption of digital strategies in the healthcare industry. This article explores the future trends of healthcare digital marketing, providing insights into the ever-changing landscape of this vital sector.

Understanding Healthcare Digital Marketing

The Growing Role of Telehealth

Telehealth, also known as telemedicine, has been a game-changer in healthcare digital marketing. With the convenience and accessibility it offers, more patients are seeking medical advice and treatment online. This trend is expected to continue growing as patients and healthcare providers become more comfortable with telehealth solutions.

Content Marketing in Healthcare

Content marketing remains a cornerstone of healthcare digital marketing. Providing informative and engaging content through blogs, articles, and videos helps healthcare organizations establish authority and trust. In the future, personalized and data-driven content will play a significant role in tailoring information to patients’ specific needs.

Leveraging Social Media for Healthcare Promotion

Social media platforms have proven to be invaluable for healthcare marketing. They allow healthcare providers to connect with patients, share health tips, and even provide updates on services and treatments. The use of influencers in healthcare marketing on platforms like Instagram and TikTok is also expected to increase.

Importance of Local SEO in Healthcare

Local search engine optimization (SEO) is critical for healthcare providers. Patients often search for healthcare services in their vicinity, making local SEO a powerful tool for attracting new patients. Google My Business listings and location-based keywords are becoming increasingly essential.

Do Read: https://ennobletechnologies.com/healthcare/healthcare-digital-marketing/

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intersectionalpraxis · 5 months

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⚠️tw: violence against children, graphic details and descriptions of amputation⚠️

We were told that there was a safe passage south. When the tank saw us, it started hitting. It killed everyone who was with us. The tank made my daughter lose her leg. The doctors has to cauterize her leg without anesthesia. There were some knives in the apartment. They brought a gas jar to heat the knives, and began the amputation of the leg. And the girl was screaming. You know, amputation. We later wanted to change [the bandages]. Whenever we tried to go towards Al-Shifa Hospital, the tank would hit us. I begging the doctor and saying that my daughter's leg was rotten and smelled bad. Until another part of the leg was amputated. My daughter says that I have two legs, and her brother has two legs, and everyone has two legs, except her Video caption: Hospitals across Gaza lack the basic supplies and fuel to safely deliver care. The medical system has broken down under the amount of injuries, lack of resources being let into Gaza as well as military attacks on hospotals and healthcare workers.

There aren't safe zones in Gaza. There haven't been since the beginning. The IOF purposely targets Palestinian civillians and fires at them and kills them indiscriminately (it was even most recently revealed they use an AI system to murder predominantly women and children). I cannot fathom the amount of Palestinian children who have been traumatized and will carry this trauma for the rest of their lives -I have seen videos of children who have evident signs of PTSD and trauma responses to sounds, words, and their circumstances if they have been orphaned due to the ongoing genocide in Gaza. I have seen children's bodies being maimed, amputated, and destroyed by explosions and attacks. It's all horrifying and despicable. This is a reminder -always, to keep posting. To keep sharing videos and content. The IOF must be tried for war crimes, for crimes against humanity, and for blatant crimes of ethnic cleansing. Because this doesn't just end with a permanent ceasefire -but until the occupation ends and all of Palestine is free.

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distinguisheddwarffriend · 23 days

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Today on Hobbit-Headcanons:

What would the company of Thorin Oakenshield enjoy about the Modern World?

One of my WIP transports the company to our world shortly before they're supposed to reach Rivendell, and into the apartment of my OFC.

So here is a list of things I think each character would enjoy about the Modern World:

Thorin: Google Maps, Siri (will totally argue with her like she's real), Shows like The Crown, Game of Thrones, but also Bridgerton, Democracy (yes you read that correctly), Rock music

Fili: Birth Control (can finally fuck around without risking the royal lineage), Superhero Movies (has an huuuhe crush on Black Widow), Tinder, Martial Arts, Feminism, Henley shirts to show of his muscles, bars & clubs

Kili : TikTok (LOVES cat videos, Top Content Creator about Archery, 'deep thoughts'/rambling, 'prank my uncle/brother with me', does EVERY challenge, accidental thirsttraps & flustered by the comments), Parkour, Man Buns & (Hipster-) Fashion, LGBTQ+ - Community , karaoke bars, team sports, the zoo

Bofur: modern music (especially pop songs with dirty lyrics), Tumblr (is no. 1 shit-poster), music festivals, arts&crafts blogs, Christopher's Streets Day

Bifur: Google Translate, Modern Medicine, Pain Medication, ASL, RomComs (trust me), helps out in an animal shelter, country music

Bombur: Cooking Shows (has his own Online Show), Kindergarten (he had so many children, the reprieve would be SO appreciated), international foodstuff to try

Dwalin: Guns, MMF, store-bought cookies, sport shows (AGRESSIVE fan for whatever team he randomly picks), Barbecues

Balin: Twitter (the political possibilities!!!), mental healthcare (he's sending the whole line of Durin he had no time for their shit), Spa Days, public schools, classical music

Oin: Modern Medicine (Duh), hearing aids, physiotherapy

Gloin: bitcoins, the stock market, Facebook (posts daily about Gimli)

Dori: hair tutorials, fashion shows, tracking devices (has totally microchipped a drunk Nori at some point)

Nori: hacking, movies with the lovable rogue as the MC (Pirates of the Carribbean, Deadpool etc.), spy movies (duh), the mafia (yes, he becomes a boss within weeks)

Ori: Wikipedia, public libraries, tutorials for EVERYTHING (knitting, cutting your own hair, how to talk to royalty, fancy war cries, you name it), fantasy novels, public schools

Bilbo: Food blogs, the "ignore call"-button, Instagram, university (will mayor in at least three subjects), museums

Gandalf: the Internet as a whole, email/ instant messaging, yard sales, modern weed, museums (has a knack for finding cursed items), adventure movies (after watching Indiana Jones he seriously debated obtaining a whip)

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pinkpinkstarlet · 1 month

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some of my favorite YouTubers! Some of these are coquette but some of them are not, so I’m still going to tag the coquette tag but it won’t apply for all of these

CZsworld, a horror themed channel that focuses on the intricate histories, theories, characters and stories of many horror movies, books, and sometimes tv shows. He also talks about people/figures from real life in more parody-esque horror history videos. He’s extremely cool and an amazing channel to watch to get into the Halloween mood during October, but watching him at any other time is enjoyable as well

glamourdaze, a collection of different videos from the 20th century, such as beauty and healthcare videos, or just videos of people from different decades in this century living out their lives. What makes this channel one of my favs is that they revive the clips of people from decades such as the 1920s to color them and slow them down (to make it look less choppy and more realistic in how the people move) and it really gives a whole new different perspective on these eras and makes us realize that this wasn’t too long ago.

Erin Parsons Makeup, a very talented makeup artist and vintage collector who’s really cool and someone I love seeing talking about makeup and fashion from history. She’s very similar to glamourdaze except she mainly focuses on vintage/antique fashion and recreates retro looking styles in her looks and it’s just really neat :>

Schafrillas Productions… yeah he’s just very neat and I like watching his movie/tv show reviews. Though his content where he’s passionate and excited about a piece of media is enjoyable, watching him rip apart something he genuinely despises with an infinite amount of rage is funny as all hell

Micarah Tewers, a very talented, artistic, and funny seamstress who makes different types of dresses and outfits in her videos. I love how much dedication and detail she puts into her work to make it stand out and look amazing whenever she wears it, and I also really enjoyed her prom dress videos. She’s also really funny and I love all the extra hijinks she shows herself getting into in between making her project and the video itself lol

Nylijah Myeesah, aka the channel of @/lovesickbrat is a really great coquette channel, and she also has some very good points on different parts of the coquette community and how some aesthetics (such as traumacore or doelet) need to be criticized more because of what they promote.

Colin LooksBack, a Disney based channel that focuses on the characters and movies/other media from Disney, as well as the behind the scenes details of how classic Disney films were made, especially the animated movies made during Walt Disney’s life/career

Karolina Żebrowska, a history fashion themed channel that you probably have heard of. She makes a lot of historical videos as fashion videos and she’s just very talented and intelligent and you should check her out.

Finally, Lavendertowne, the channel I have the fondest YouTube memories of as she was the one who inspired me to start art. I used to love her creepydrawstas and her videos where she drew different stuff as people, as well as her art tutorials. I wouldn’t have gotten to my point in my art journey if it weren’t for her, and overall she’s very cool and sweet.

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digitalmediacalendar · 2 years

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pronoun-fucker · 2 years

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“I’m looking at a picture of my naked body, leaning against a hotel balcony in Thailand. My denim bikini has been replaced with exposed, pale pink nipples – and a smooth, hairless crotch. I zoom in on the image, attempting to gauge what, if anything, could reveal the truth behind it. There’s the slight pixilation around part of my waist, but that could be easily fixed with amateur Photoshopping. And that’s all.

Although the image isn’t exactly what I see staring back at me in the mirror in real life, it’s not a million miles away either. And hauntingly, it would take just two clicks of a button for someone to attach it to an email, post it on Twitter or mass distribute it to all of my contacts. Or upload it onto a porn site, leaving me spending the rest of my life fearful that every new person I meet has seen me naked. Except they wouldn’t have. Not really. Because this image, despite looking realistic, is a fake. And all it took to create was an easily discovered automated bot, a standard holiday snap and £5.

This image is a deepfake – and part of a rapidly growing market. Basically, AI technology (which is getting more accessible by the day) can take any image and morph it into something else. Remember the alternative ‘Queen’s Christmas message’ broadcast on Channel 4, that saw ‘Her Majesty’ perform a stunning TikTok dance? A deepfake. Those eerily realistic videos of ‘Tom Cruise’ that went viral last February? Deepfakes. That ‘gender swap’ app we all downloaded for a week during lockdown? You’ve guessed it: a low-fi form of deepfaking.

Yet, despite their prevalence, the term ‘deepfake’ (and its murky underworld) is still relatively unknown. Only 39% of Cosmopolitan readers said they knew the word ‘deepfake’ during our research (it’s derived from a combination of ‘deep learning’ – the type of AI programming used – and ‘fake’). Explained crudely, the tech behind deepfakes, Generative Adversarial Networks (GANs), is a two-part model: there’s a generator (which creates the content after studying similar images, audio, or videos) and the discriminator (which checks if the new content passes as legit). Think of it as a teenager forging a fake ID and trying to get it by a bouncer; if rejected, the harder the teen works on the forgery. GANs have been praised for making incredible developments in film, healthcare and technology (driverless cars rely on it) – but sadly, in reality it’s more likely to be used for bad than good.

Research conducted in 2018 by fraud detection company Sensity AI found that over 90% of all deepfakes online are non-consensual pornographic clips targeting women – and predicted that the number would double every six months. Fast forward four years and that prophecy has come true and then some. There are over 57 million hits for ‘deepfake porn’ on Google alone [at the time of writing]. Search interest has increased 31% in the past year and shows no signs of slowing. Does this mean we’ve lost control already? And, if so, what can be done to stop it?

WHO’S THE TARGET?

Five years ago, in late 2017, something insidious was brewing in the darker depths of popular chatrooms. Reddit users began violating celebrities on a mass scale, by using deepfake software to blend run-of-the-mill red-carpet images or social media posts into pornography. Users would share their methods for making the sexual material, they’d take requests (justifying abusing public figures as being ‘better than wanking off to their real leaked nudes’) and would signpost one another to new uploads. This novel stream of porn delighted that particular corner of the internet, as it marvelled at just how realistic the videos were (thanks to there being a plethora of media of their chosen celebrity available for the software to study).

That was until internet bosses, from Reddit to Twitter to Pornhub, came together and banned deepfakes in February 2018, vowing to quickly remove any that might sneak through the net and make it onto their sites – largely because (valid) concerns had been raised that politically motivated deepfake videos were also doing the rounds. Clips of politicians apparently urging violence, or ‘saying’ things that could harm their prospects, had been red flagged. Despite deepfake porn outnumbering videos of political figures by the millions, clamping down on that aspect of the tech was merely a happy by-product.

But it wasn’t enough; threads were renamed, creators migrated to different parts of the internet and influencers were increasingly targeted alongside A-listers. Quickly, the number of followers these women needed to be deemed ‘fair game’ dropped, too.

Fast forward to today, and a leading site specifically created to house deepfake celebrity porn sees over 13 million hits every month (that’s more than double the population of Scotland). It has performative rules displayed claiming to not allow requests for ‘normal’ people to be deepfaked, but the chatrooms are still full of guidance on how to DIY the tech yourself and people taking custom requests. Disturbingly, the most commonly deepfaked celebrities are ones who all found fame at a young age which begs another stomach-twisting question here: when talking about deepfakes, are we also talking about the creation of child pornography?

It was through chatrooms like this, that I discovered the £5 bot that created the scarily realistic nude of myself. You can send a photograph of anyone, ideally in a bikini or underwear, and it’ll ‘nudify’ it in minutes. The freebie version of the bot is not all that realistic. Nipples appear on arms, lines wobble. But the paid for version is often uncomfortably accurate. The bot has been so well trained to strip down the female body that when I sent across a photo of my boyfriend (with his consent), it superimposed an unnervingly realistic vulva.

But how easy is it to go a step further? And how blurred are the ethics when it comes to ‘celebrities vs normal people’ (both of which are a violation)? In a bid to find out, I went undercover online, posing as a man looking to “have a girl from work deepfaked into some porn”. In no time at all I meet BuggedBunny*, a custom deepfake porn creator who advertises his services on various chatroom threads – and who explicitly tells me he prefers making videos using ‘real’ women.

When I ask for proof of his skills, he sends me a photo of a woman in her mid-twenties. She has chocolate-brown hair, shy eyes and in the image, is clearly doing bridesmaid duties. BuggedBunny then tells me he edited this picture into two pornographic videos.

He emails me a link to the videos via Dropbox: in one The Bridesmaid is seemingly (albeit with glitches) being gang-banged, in another ‘she’ is performing oral sex. Although you can tell the videos are falsified, it’s startling to see what can be created from just one easily obtained image. When BuggedBunny requests I send images of the girl I want him to deepfake – I respond with clothed photos of myself and he immediately replies: “Damn, I’d facial her haha!” (ick) and asks for a one-off payment of $45. In exchange, he promises to make as many photos and videos as I like. He even asks what porn I’d prefer. When I reply, “Can we get her being done from behind?” he says, “I’ve got tonnes of videos we can use for that, I got you man.”

I think about The Bridesmaid, wondering if she has any idea that somebody wanted to see her edited into pornographic scenes. Is it better to be ignorant? Was it done to humiliate her, for blackmailing purposes, or for plain sexual gratification? And what about the adult performers in the original video, have they got any idea their work is being misappropriated in this way?

It appears these men (some of whom may just be teenagers: when I queried BuggedBunny about the app he wanted me to transfer money via, he said, “It’s legit! My dad uses it all the time”) – those creating and requesting deepfake porn – live in an online world where their actions have no real-world consequences. But they do. How can we get them to see that?

REAL-LIFE FAKE PORN

One quiet winter afternoon, while her son was at nursery, 36-year-old Helen Mort, a poet and writer from South Yorkshire, was surprised when the doorbell rang. It was the middle of a lockdown; she wasn’t expecting visitors or parcels. When Helen opened the door, there stood a male acquaintance – looking worried. “I thought someone had died,” she explains. But what came next was news she could never have anticipated. He asked to come in.

“I was on a porn website earlier and I saw… pictures of you on there,” the man said solemnly, as they sat down. “And it looks as though they’ve been online for years. Your name is listed, too.”

Initially, she was confused; the words ‘revenge porn’ (when naked pictures or videos are shared without consent) sprang to mind. But Helen had never taken a naked photo before, let alone sent one to another person who’d be callous enough to leak it. So, surely, there was no possible way it could be her?

“That was the day I learned what a ‘deepfake’ is,” Helen tells me. One of her misappropriated images had been taken while she was pregnant. In another, somebody had even added her tattoo to the body her face had been grafted onto.

Despite the images being fake, that didn’t lessen the profound impact their existence had on Helen’s life. “Your initial response is of shame and fear. I didn't want to leave the house. I remember walking down the street, not able to meet anyone’s eyes, convinced everyone had seen it. You feel very, very exposed. The anger hadn't kicked in yet.”

Nobody was ever caught. Helen was left to wrestle with the aftereffects alone. “I retreated into myself for months. I’m still on a higher dose of antidepressants than I was before it all happened.” After reporting what had happened to the police, who were initially supportive, Helen’s case was dropped. The anonymous person who created the deepfake porn had never messaged her directly, removing any possible grounds for harassment or intention to cause distress.

Eventually she found power in writing a poem detailing her experience and starting a petition calling for reformed laws around image-based abuse; it’s incredibly difficult to prosecute someone for deepfaking on a sexual assault basis (even though that’s what it is: a digital sexual assault). You’re more likely to see success with a claim for defamation or infringement of privacy, or image rights.

Unlike Helen, in one rare case 32-year-old Dina Mouhandes from Brighton was able to unearth the man who uploaded doctored images of her onto a porn site back in 2015. “Some were obviously fake, showing me with gigantic breasts and a stuck-on head, others could’ve been mistaken as real. Either way, it was humiliating,” she reflects. “And horrible, you wonder why someone would do something like that to you? Even if they’re not real photos, or realistic, it’s about making somebody feel uncomfortable. It’s invasive.”

Dina, like Helen, was alerted to what had happened by a friend who’d been watching porn. Initially, she says she laughed, as some images were so poorly edited. “But then I thought ‘What if somebody sees them and thinks I’ve agreed to having them made?’ My name was included on the site too.” Dina then looked at the profile of the person who’d uploaded them and realised an ex-colleague had been targeted too. “I figured out it was a guy we’d both worked with, I really didn’t want to believe it was him.”

In Dina’s case, the police took things seriously at first and visited the perpetrator in person, but later their communication dropped off – she has no idea if he was ever prosecuted, but is doubtful. The images were, at least, taken down. “Apparently he broke down and asked for help with his mental health,” Dina says. “I felt guilty about it, but knew I had to report what had happened. I still fear he could do it again and now that deepfake technology is so much more accessible, I worry it could happen to anyone.”

And that’s the crux of it. It could happen to any of us – and we likely wouldn’t even know about it, unless, like Dina and Helen, somebody stumbled across it and spoke out. Or, like 25-year-old Northern Irish politician Cara Hunter, who earlier this year was targeted in a similarly degrading sexual way. A pornographic video, in which an actor with similar hair, but whose face wasn’t shown, was distributed thousands of times – alongside real photos of Cara in a bikini – via WhatsApp. It all played out during the run-up to an election, so although Cara isn’t sure who started spreading the video and telling people it was her in it, it was presumably politically motivated.

“It’s tactics like this, and deepfake porn, that could scare the best and brightest women from coming into the field,” she says, adding that telling her dad what had happened was one of the worst moments of her life. “I was even stopped in the street by men and asked for oral sex and received comments like ‘naughty girl’ on Instagram – then you click the profiles of the people who’ve posted, and they’ve got families, kids. It’s objectification and trying to humiliate you out of your position by using sexuality as a weapon. A reputation can be ruined instantly.”

Cara adds that the worst thing is ‘everyone has a phone’ and yet laws dictate that while a person can’t harm you in public, they can legally ‘try to ruin your life online’. “A lie can get halfway around the world before the truth has even got its shoes on.”

Is it any wonder, then, that 83% of Cosmopolitan readers have said deepfake porn worries them, with 42% adding that they’re now rethinking what they post on social media? But this can’t be the solution - that, once again, women are finding themselves reworking their lives, in the hopes of stopping men from committing crimes.

Yet, we can’t just close our eyes and hope it all goes away either. The deepfake porn genie is well and truly out of the bottle (it’s also a symptom of a wider problem: Europol experts estimate that by 2026, 90% of all media we consume may be synthetically generated). Nearly one in every 20 Cosmopolitan readers said they, or someone they know, has been edited into a false sexual scenario. But what is the answer? It's hard for sites to monitor deepfakes – and even when images are promptly removed, there’s still every chance they’ve been screen grabbed and shared elsewhere.

When asked, Reddit told Cosmopolitan: "We have clear policies that prohibit sharing intimate or explicit media of a person created or posted without their permission. We will continue to remove content that violates our policies and take action against the users and communities that engage in this behaviour."

Speaking to leading deepfake expert, Henry Adjer, about how we can protect ourselves – and what needs to change – is eye-opening. “I’ve rarely seen male celebrities targeted and if they are, it’s usually by the gay community. I’d estimate tens of millions of women are deepfake porn victims at this stage.” He adds that sex, trust and technology are only set to become further intertwined, referencing the fact that virtual reality brothels now exist. “The best we can do is try to drive this type of behaviour into more obscure corners of the internet, to stop people – especially children and teenagers – from stumbling across it.”

Currently, UK law says that making deepfake porn isn’t an offence (although in Scotland distributing it may be seen as illegal, depending on intention), but companies are told to remove such material (if there’s an individual victim) when flagged, otherwise they may face a punishment from Ofcom. But the internet is a big place, and it’s virtually impossible to police. This year, the Online Safety Bill is being worked on by the Law Commission, who want deepfake porn recognised as a crime – but there’s a long way to go with a) getting that law legislated and b) ensuring it’s enforced.

Until then, we need a combination of investment and effort from tech companies to prevent and identify deepfakes, alongside those (hopefully future) tougher laws. But even that won’t wave a magic wand and fix everything. Despite spending hours online every day, as a society we still tend to think of ‘online’ and ‘offline’ as two separate worlds – but they aren’t. ‘Online’ our morals can run fast and loose, as crimes often go by unchecked, and while the ‘real world’ may have laws in place that, to some degree, do protect us, we still need a radical overhaul when it comes to how society views the female body.

Deepfake porn is a bitter nail in the coffin of equality and having control over your own image; even if you’ve never taken a nude in your life (which, by the way, you should be free to do without fear of it being leaked or hacked) you can still be targeted and have sexuality used against you. Isn’t it time we focus on truly Photoshopping out that narrative as a whole?”

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#radical feminism #radfem #misogyny #feminism #deepfakes #anti-porn

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