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This is coming out in October. I've not seen any advertising for this on the wild. I had to go out of my way to watch the trailer.
None of the superhero YouTube channels are posting videos about this. There's no "Fifty Easter Eggs you Missed in the Kraven Trailer". .
There's not even a TV tropes page. A search for Kraven on Tumblr yields like... Two posts from Aaron Taylor Johnson fans and nothing else. Everything else has to do with the Spiderman video game or the comics.
And this movie... Doesn't have Spider-Man. The guy who's entire schtick is hunting down Spider-Man... Has no Spider-Man. And it's rated R, so lord knows neither Tom Holland or Miles Morales is gonna face off against the guy in the future.
Why isn't he a goofy villain in one of the main Spider-Man movies? The dude looks like White Black Panther. He looks like Cruella De Ville's Drag King persona. He looks like he'd be cancelled on twitter for using #kinkatpride. Who looked at this goofy silver age villain and thought "yeah, this guy looks like he means business".