#advanced copywriting | Explore Tumblr Posts and Blogs

evilwizard · 2 months

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I do want to say, my views on AI “art” have changed somewhat. It was wrong of me to claim that it’s not wrong to use it in shitposts… there definitely is some degree of something problematic there.

Personally I feel like it’s one of those problems that’s best solved via lawmaking—specifically, AI generations shouldn’t be copywrite-able, and AI companies should be fined for art theft and “plagiarism”… even though it’s not directly plagiarism in the current legal sense. We definitely need ethical philosophers and lawmakers to spend some time defining exactly what is going on here.

But for civilians, using AI art is bad in the same nebulous sense that buying clothes from H&M or ordering stuff on Amazon is bad… it’s a very spread out, far away kind of badness, which makes it hard to quantify. And there’s no denying that in certain contexts, when applied in certain ways (with actual editing and artistic skill), AI can be a really interesting tool for artists and writers. Which again runs into the copywrite-ability thing. How much distance must be placed between the artist and the AI-generated inspiration in order to allow the artist to say “this work is fully mine?”

I can’t claim to know the answers to these issues. But I will say two things:

Ignoring AI shit isn’t going to make it go away. Our tumblr philosophy is wildly unpopular in the real world and most other places on the internet, and those who do start using AI are unfortunately gonna have a big leg up on those who don’t, especially as it gets better and better at avoiding human detection.

Treating AI as a fundamental, ontological evil is going to prevent us from having these deep conversations which are necessary for us—as a part of society—to figure out the ways to censure AI that are actually helpful to artists. We need strong unions making permanent deals now, we need laws in place that regulate AI use and the replacement of humans, and we need to get this technology out of the hands of huge megacorporations who want nothing more than to profit off our suffering.

I’ve seen the research. I knew AI was going to big years ago, and right now I know that it’s just going to get bigger. Nearly every job is in danger. We need to interact with this issue—sooner rather than later—or we risk losing all of our futures. And unfortunately, just as with many other things under capitalism, for the time being I think we have to allow some concessions. The issue is not 100% black or white. Certainly a dark, stormy grey of some sort.

But please don’t attack middle-aged cat-owners playing around with AI filters. Start a dialogue about the spectrum of morality present in every use of AI—from the good (recognizing cancer cells years in advance, finding awesome new metamaterials) to the bad (megacorporations replacing workers and stealing from artists) to the kinda ambiguous (shitposts, app filter that makes your dog look like a 16th century British royal for some reason).

And if you disagree with me, please don’t be hateful about it. I fully recognize that my current views might be wrong. I’m not a paragon of moral philosophy or anything. I’m just doing my best to live my life in a way that improves the world instead of detracting from it. That’s all any of us can do, in my opinion.

#the wizcourse #<- new tag for my pretentious preachy rants #this is—AGAIN—an issue where you should be calling your congressmen and protesting instead of making nasty posts at each other

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kkginfo · 2 years

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Goldman Sachs: Microsoft Could Climb 38% | KKG INFO

Goldman Sachs added Microsoft to its “punishment list,” showing “sustainable double-digit” revenue growth. Microsoft is currently the second largest cloud provider behind AWS. Nevertheless, the company is considered to be in a particularly strong position, thanks to its legacy business and ability to help its customers move to the cloud. According to Business Insider, Goldman Sachs now calls for…

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#advanced seo tips #Climb #Goldman #INFO #is seo effective #KKG #Microsoft #Sachs #seo copywriting guide #seo guide google pdf #seo tips for etsy #seo tips search engine optimization #wordpress seo tips

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leaabolante · 2 years

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Poten-Cee + ZN Advance (2022)

Developed social media content for Poten-Cee + ZN Advance in relation to the loosening of COVID-19 restrictions in the Philippines. Content created featured situations that were previously eschewed pre-pandemic, such as the return of in-person gatherings, in-person work, and domestic and international travel.

#Poten-Cee + ZN Advance #advertising #copywriting #social media

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femmefatalevibe · 8 months

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any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

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klapollo · 1 year

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Hi everyone! I'm officially opening serious commissions again as I'm trying to get finally move out already.

Without getting into details, my current living situation is taking a toll on my wellbeing and I want to get out as quickly as possible. Moreover, I'm almost 30 and just want to move into the next phase of my life. I've been saving for years now, but I made it a goal to try and be in my own place by the end of the year.

Art is more of a hobby for me, so my goal for now is to use commissions to supplement my income and help me pay for everyday expenses so I can allocate more of my salary to saving up and the expenses that come with moving/investing in a place to live.

This post covers the basic details, but if you have any questions, please feel free to DM me. You can also email me at [email protected]. I know most of us are feeling the squeeze right now, and I'm happy to provide flexible sliding scale pricing for customers facing financial challenges in commissioning. Samples of my work can be found in my art tag.

I'm also an experienced writer and editor who will both write for your and/or edit and proofread your own work. I've been a professional copywriter for three years and a general freelance writer for seven. My fiction has appeared in several literary magazines and anthologies, and I have a BA. I'm willing to proofread and edit nonfiction, original fiction and fanfiction alike, so DM/email me for a quote!

If you want something quick and convenient, I will also do sketches in exchange for ko-fis. Two ($6) will get you a sketch with light shading, and detail can be added with higher prices if you'd like.

KO-FI LINK

Thank you in advance for passing this along!

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randommirandyfics · 6 months

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Hi, I am looking for a fic where Andrea is a copywriter for a newspaper and she get assigned to be a shadow writer (not sure if this is a correct term) for a social or fashion columnist as she went on a vacation and could not get back in time for the social event due to natural disaster of some kind. The said columnist was also having and affair with her own editor.

Thank you in advance for your help.

(• _ • ?)

#mirandy #name that fic #kmkss

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acquired-stardust · 9 months

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Game Spotlight #2: Mother/Earthbound Beginnings (1989)

Inspired by the Japanese release of Mother 34 years ago this week, Ash gives one of her favorite games a (very long) feature on Acquired Stardust! Much has been made of its difficulty, though modern advancements in emulation including ROM hacks (in particular we recommend the excellent 25th Anniversary Edition) and a wonderful release as part of Nintendo Switch Online’s selection of classic game offerings have reduced this particular pain point (that may or may not exist in the first place!) and provide excellent entry points into one of 1989′s, and all of gaming’s, most enduring icons.

An eerie low synth is quickly met by a gentle sequence of piano keys as the phrases ‘produced by Nintendo’ and ‘presented by Shigesato Itoi’ appear across the screen. It is at once lonely and beautiful sound that matches with the logo containing a shot of Earth from space, and it sets the tone perfectly for what is to follow after being prompted to name several characters. A text scroll begins describing an unsettling story taking place in the early 1900s, 80 years before the events of the game, set in rural America, and it is here at this incredibly early point where it starts to become abundantly clear that this game is decidedly different than many other games of its time and platform. Indeed, a clue in the very first few seconds of the game practically call it out - we have a name prominently associated with this game.

It’s hard to imagine now, but video games were not always this way. Industry wide, credit was a rare thing for developers to receive and they often resorted to pseudonyms, the identities of which they allude to often being lost to time, and often were explicitly disallowed from being credited. In fact, two of the largest video game publishers today (namely Activision and Electronic Arts) were founded in part due to frustrations with companies such as Atari that, in an effort to reduce individual footprints on games and therefore make their talent less likely to be poached by rivals, did exactly that. Nintendo luminary Shigeru Miyamoto isn’t explicitly advertised in 1985′s Super Mario Bros. as being its creator either on the title screen or in a credits sequence at the end of the game, and even contemporary Nintendo Entertainment System role playing games of the time such as 1986′s Dragon Quest only features specific individual credits at the end of the game, and 1987′s Final Fantasy only credits the game to the company that produced it rather than any individuals in the creative process.

Mother, alternatively known as Earthbound Zero or Earthbound Beginnings in the west after its more famous namesake, 1995 Super Nintendo RPG Earthbound leads with something very much breaking in tradition of early eras of gaming in that it is explicitly, unavoidably from someone. An individual with a name. It is this that is especially striking to me before we even get to the surprisingly creepy opening text scrawl that sets up the backstory of Mother.

Born in November 1948, Shigesato Itoi is something of a renaissance man who became a bit of a celebrity in the incredibly unlikely position of copywriting, which is essentially another word for ‘advertising’, and one of the earlier examples of celebrity game developers in Japan that come to mind off the top of my head. Having created a number of famous ad slogans and campaigns including a 1982 anti-war ad featuring two armed soldiers standing opposite each other, beckoning their Prime Minister forward onto the front lines before them, Itoi’s ads often feature bold imagery contrasted with short phrases that manage to provoke vivid emotion in the viewer, and this maximizing of such little material makes two things abundantly clear: Itoi is not only an extremely effective communicator of ideas, but his specific skillset of utilizing images and sparse but provocative text is perfectly suited not only to video games but especially the world of NES role playing games which feature incredibly strict limitations, especially by today’s standards, though even by 1989 Japan had started to see more powerful systems such as Sega’s Mega Drive console having released a year prior. Befitting of its celebrity-via-advertising creator, Mother has one of the absolute coolest commercials I’ve ever seen with the slogan “no crying until the ending”.

Mother is a famously difficult game, for which I think it gets somewhat of an unfair reputation. While it does require copious amounts of grinding to increase one’s level and stats (as was standard for role playing games of the era and even for many years after) and see plenty of steep and extremely sudden curves in battle balance, there are no game overs in Mother. Upon defeat in battle the player will simply be returned to the last physical location at which they saved with all of their experience points acquired up to the point of defeat intact. There is no loss of items either, only a loss of money you currently have on you, which isn’t an especially big deal in part due to money not accruing in the player’s inventory by default (it is instead obtained from ATMs via a credit card at department stores) as well as the abilities protagonist Ninten unlocks through leveling up often being more useful and far less limited in use than purchasable items are. In this way there are shockingly few consequences for dying in Mother, with even many games decades later returning you to the title screen to load the data you last saved, with players who aren’t mindful of saving often being able to potentially lose hours of progress at a time. Just as well, grinding becomes significantly easier with the inclusion of additional party members and guest characters that enter the party occasionally. The only particular pain point of Mother is another common feature of role playing games of this era, where actions taken applying to an enemy who has died before said actions have occurred will miss as opposed to applying to the next enemy in the encounter.

Instead of traditional difficulty, Mother is a perfect example of games of its era in that it’s a perfect Nintendo Power game. Players are given very few directions and objectives, the world is extremely vast and dialogue with townspeople is often inane and not particularly helpful. It is very easy to become lost literally and figuratively, wondering where exactly you are in the game world (despite a rather useful map being built into the game from the start) or even what you’re meant to be doing, only to resort to a walkthrough and find out you were supposed to purchase a canary egg, hatch said canary who is described as having “sad eyes”, and return it to its mother somewhere. Suffice it to say Mother is a very cryptic game that takes the tone of a light parody of genre tropes and features a shockingly wide array of ways in which the player can interact with the world and events that can occur completely irrelevant to the actual story of the game to the point that I feel like you could make up a bizarre lie about something in the game as a playground rumor and someone would conceivably believe you no matter how outlandish it was. This is the sort of game that strongly encourages and rewards spending time with it. Getting lost in it. Having your own experience with it, and forming your own genuine connection with it.

It is exactly this sort of nature that makes the game stand out so much coming from an individual as opposed to a game designed by committee. Sometimes things just happen, such as a talking penguin questioning why he came to a gathering of monkeys in an underground maze, or catching a cold from a townsperson that must be cured at a hospital. Just as well the game contains a frankly shocking level of interesting and even emotionally gripping story content (much of which does come towards the end of the game). Mother is a game unavoidably art from an individual artist and everything in the game is included because it was specifically intended by its creator, and it’s this fact permeating the entire experience that makes it so attractive to people. Aside from the scenario and general happenings of the game, composers Keiichi Suzuki and Hirokazu Tanaka provide what has my vote for the strongest soundtrack top to bottom on the entire platform, even being featured in a vocal album containing English lyrics that may be saccharine and cheesy but are also very genuine and vulnerable. Several of the songs have been used throughout the series and are easily recognizable to gamers who haven’t even ever touched the series.

A point of particular interest for me is all the similarities between Mother and Pokemon, with many people picking up on visual similarities between the final boss of Mother, Giegue, and Pokemon’s final optional battle in Mewtwo. Much of the structure of the game is also similar, with a young protagonist leaving his ostensibly single mother on a coming of age journey obviously inspired by 1986 film Stand By Me (itself based on an earlier story by Stephen King), which is also referenced pretty directly on a television set in the Pokemon protagonist’s house. Speaking of traveling, as mentioned before the world of Mother is indeed incredibly vast and much like Pokemon is both a contemporary setting (as opposed to a fantasy setting or a historical setting) and also traveled through almost completely seamlessly, whether it be on foot or by train. It is through this railway, the Paradise Line, that one can start to appreciate just how big the game world actually is. There’s even a sidequest in which Ninten must find an old man’s missing dentures, also featured in the first generation of Pokemon games. It’s an odd series of things that line up very well, and we’re not done there. Composer Hirokazu Tanaka actually ended up heading Creatures, Inc. which has worked in tandem with Gamefreak and The Pokemon Company on various aspects the Pokemon franchise since at least 1998, potentially even earlier. Just as well, Pokemon creator Satoshi Tajiri famously referring to Mother as “not very kind” in its design in an October, 1989 review, nearly 7 years before the Japanese release of the first wave of Pokemon games.

There is so much I could say about this game, and indeed so much I have already said, but the purpose of Acquired Stardust is less to give you the minute to minute plot points (particularly in story-based games, we would rather you experience these for yourself than spoil the experience for you ahead of time) and more so about giving you a recommendation. To that end I can only tell you that Mother has Acquired Stardust’s endorsement as well as my own personal endorsement. Despite its age it manages to feel shockingly modern in many ways, not the least of which due to its deep influence on the indie game scene in which ‘quirky RPG Earthbound-inspired RPG about depression’ has become a scene unto itself, and games like Yume Nikki which have made their own marks on the medium which in turn has spawned a scene unto itself.

Mother is one of the games that made gamers the world over think of game developers as artists first and foremost, a notion that largely is patently accepted in today’s scene. It features an incredible plot punching far above its weight especially in the latter half, likely the best top to bottom soundtrack on the NES, rewarding exploration, and much of the supposed difficulty is mere intimidation or remedied by emulation features such as savestates, ROM hacks, fast forwarding and rewinding.

There are plenty of misconceptions and talking points ready to assure you that Mother isn’t a very good game and that Earthbound supersedes its predecessor entirely, but that’s a very western-centric viewpoint often born of a particular fusion of recency bias and nostalgia, given that predecessor Mother was never released outside of Japan and sequel Earthbound is the title most people who know the trilogy started with, and that sentiment I promise you simply isn’t true. Both games are different enough and well worth your time, as is 2006′s Mother 3. If you have even a passing interest in video games as an art form, Mother is a vitally important divergence point between ‘games as distraction’ and ‘games as art’, and an incredible milestone for the medium. It is something that changed the way we think about games and the way we interact with them, both directly and through the countless games it’s directly influenced. Just remember: no crying until the ending!

A gem hidden among the stones, Mother is unquestionably stardust.

--Ash

#Video Games #Gaming #NES #Nintendo #Retro Gaming #Retro Games #RPG #Role Playing Games #Mother #Earthbound #Shigesato Itoi #Acquired Stardust #1989 #Game Recommendations #Game Spotlights

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galina · 1 year

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hi galina! i hope you're doing well. i wanted to ask advice on freelance writing as a full time gig. i'm not aware of your exact situation, but from what i've seen you make money by writing (+ other things). i'm someone with 0 presence on social media, i legit only have tumblr/pinterest and the YT acc i use to watch videos, so my question would be: do you think it's possible to be a freelance writer in our current digital climate without having social media accs to promote yourself on? is there any way to get there? i have a few pieces published here and there, but they're all for non-profit, indie, online mags. thanks in advance if you answer 🤍

I'm a terrible person to answer this because I'm (1) not freelance full-time and (2) I do have a middling online presence which gets me lots of work. sorry. I also am not clear what kind of freelance writing you're talking about – news and journalism? creative non fiction, op ed? fiction? poems? copywriting? (I'm a copywriter full-time, and my freelance work is very bitty and random, you can see some of my work here)

you've mentioned you're published - what I can say is that's the best way to get out there, you should keep doing that and pitch pieces for profit pubs in your industry/area as well as non-profit if you can. build your black book of contacts and go to industry events if you can. :)

sorry I can't be more helpful it's best to ask someone actually successful at what they do probably haha

#ask

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digitalsoftware · 3 months

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riyakakria · 2 months

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Digital marketing online course in Mohali and Chandigarh | Param digital marketing

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Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now

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Understanding digital marketing and its importance

Evolution of digital marketing

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Module 2: Website Planning and Development

Importance of a website in digital marketing

Domain registration and hosting

Website design principles and best practices

User experience (UX) and user interface (UI)

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Introduction to Content Management Systems (CMS) like WordPress

Module 3: Search Engine Optimization (SEO)

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Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking

Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security

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Module 4: Content Marketing

Importance of quality content writing in the digital landscape

Creating a content writing strategy

Types of content: blog posts, articles, infographics, videos, etc.

Content promotion and distribution

Content analytics and measuring success

Module 5: Social Media Marketing

Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)

Creating a social media strategy

Social media advertising and sponsored posts, Event Creating

Building and engaging with an online community

Social media analytics and performance tracking

Module 6: Email Marketing

Building an email marketing list

Creating effective email campaigns

Email marketing tools and platforms

Personalization and segmentation

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Module 7: Pay-Per-Click (PPC) Advertising

Introduction to PPC Advertising and Google Ads

Creating PPC campaigns and ad groups

Keyword research and selection

Ad copywriting and A/B testing

Bid strategies and budget management

Module 8: Display and Banner Advertising

Understanding display advertising and its formats

Display advertising platforms (Google Display Network, etc.)

Targeting options for display ads

Designing effective banner ads

Display ad performance tracking and optimization

Module 9: Video Marketing

The rise of video content in digital marketing

Creating engaging video content

Video SEO and optimizing for platforms like YouTube

Video advertising and sponsored content

Analyzing video marketing metrics

Module 10: Analytics and Data-driven Marketing

Introduction to marketing analytics

Setting up Google Analytics and understanding key metrics

Data analysis for decision-making

A/B testing and conversion rate optimization (CRO)

Customer journey and attribution modeling

Module 11: Mobile Marketing

Mobile marketing trends and opportunities

Mobile app marketing and optimization

SMS marketing and push notifications

Mobile advertising and location-based marketing

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Module 12: Digital Marketing Strategy and Planning

Developing a comprehensive digital marketing strategy

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Budget allocation and resource planning

Measuring ROI and KPIs for digital campaigns

Case studies and real-world examples

Module 13: Legal and Ethical Considerations

Privacy and data protection laws (e.g., GDPR)

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Module 14: Emerging Trends in Digital Marketing

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Voice search and voice-activated devices

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