Digital marketing online course in Mohali and Chandigarh | Param digital marketing
Digital Marketing Course – Learn Online and Save Money
Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now
Digital marketing online course in Mohali and Chandigarh.
Understanding digital marketing and its importance
Evolution of digital marketing
Digital marketing vs. traditional marketing
Key concepts and terminology
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Module 2: Website Planning and Development
Importance of a website in digital marketing
Domain registration and hosting
Website design principles and best practices
User experience (UX) and user interface (UI)
Mobile responsiveness and optimization
Introduction to Content Management Systems (CMS) like WordPress
Module 3: Search Engine Optimization (SEO)
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Understanding search engines and how they work
On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization
Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking
Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security
Local SEO and Google My Business Page Optimization
Module 4: Content Marketing
Importance of quality content writing in the digital landscape
Creating a content writing strategy
Types of content: blog posts, articles, infographics, videos, etc.
Content promotion and distribution
Content analytics and measuring success
Module 5: Social Media Marketing
Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)
Creating a social media strategy
Social media advertising and sponsored posts, Event Creating
Building and engaging with an online community
Social media analytics and performance tracking
Module 6: Email Marketing
Building an email marketing list
Creating effective email campaigns
Email marketing tools and platforms
Personalization and segmentation
Analyzing email marketing performance
Module 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC Advertising and Google Ads
Creating PPC campaigns and ad groups
Keyword research and selection
Ad copywriting and A/B testing
Bid strategies and budget management
Module 8: Display and Banner Advertising
Understanding display advertising and its formats
Display advertising platforms (Google Display Network, etc.)
Targeting options for display ads
Designing effective banner ads
Display ad performance tracking and optimization
Module 9: Video Marketing
The rise of video content in digital marketing
Creating engaging video content
Video SEO and optimizing for platforms like YouTube
Video advertising and sponsored content
Analyzing video marketing metrics
Module 10: Analytics and Data-driven Marketing
Introduction to marketing analytics
Setting up Google Analytics and understanding key metrics
Data analysis for decision-making
A/B testing and conversion rate optimization (CRO)
Customer journey and attribution modeling
Module 11: Mobile Marketing
Mobile marketing trends and opportunities
Mobile app marketing and optimization
SMS marketing and push notifications
Mobile advertising and location-based marketing
Mobile analytics and tracking
Module 12: Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy
Integrating various digital marketing channels
Budget allocation and resource planning
Measuring ROI and KPIs for digital campaigns
Case studies and real-world examples
Module 13: Legal and Ethical Considerations
Privacy and data protection laws (e.g., GDPR)
Ethical practices in digital marketing
Dealing with online reviews and reputation management
Handling customer data responsibly
Module 14: Emerging Trends in Digital Marketing
Artificial Intelligence (AI) and machine learning in marketing
Voice search and voice-activated devices
Augmented Reality (AR) and Virtual Reality (VR) marketing
Influencer marketing and social media trends
Future outlook and staying ahead in the digital marketing landscape
Module 15: Final Project and Certification
Capstone project applying concepts learned throughout the course
Presentations and feedback sessions
Issuance of course completion certificates
Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Placement after completion of Course.
Digital marketing online course in Mohali and Chandigarh.
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Chandigarh University: Shattering Boundaries, Redefining Success in QS World University Rankings 2024
Chandigarh University, which can be found in the heart of the city, is a shining example of success in the field of higher education. The university has broken new grounds and reimagined what it means to be successful by placing in the impressive position of the coveted QS World University Rankings 2024. It has raised many flags in QS World University Rankings 2024 including first rank among all private universities of India, 771-780 ranking base among all universities across the world, and first rank among all public and private universities.
Apart from these, it is 2nd best Indian university in the parameters of International Students & International faculty, 6th best university in Employer Reputation, 16th best university in Academic Reputation, and 13th best universities in Faculty-Student Ratio among all universities of India. In addition to these accreditations, it has ranked 1 in Employer Reputation, 2 in Academic Reputation, and 6 in Sustainability among all private universities of India.
Chandigarh University's dedication to developing future leaders is shown in its extensive network of successful graduates. Chandigarh University has a strong network of alumni all over the world, and its 30,000+ graduates continue to help current students. The present student body can greatly benefit from this network because of the mentorship, internship, and employment opportunities it provides. There is an unbreakable tie between the university and its alums, which encourages a lifestyle of continuous education and development. The reach of Chandigarh University's dedication to quality is global. The university has forged partnerships with more than 50 prestigious institutions around the world. These collaborations allow for teacher and student exchanges, shared research projects, and the dissemination of knowledge. Such international experiences broaden students' minds, foster cultural understanding, and equip them to succeed in today's interconnected world.
The rise of Chandigarh University to global prominence has been nothing short of miraculous. The institution has changed the definition of success through its enormous alumni network, global relationships, and investment in research. Chandigarh University is dedicated to preparing tomorrow's leaders and making a better world through its ongoing efforts to develop talent, encourage innovation, and forge new ground.
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