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#the only reason why i made a tiktok is to gain a bigger audience for affiliate marketing
which-item-poll · 3 months
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Omg tiktok is so confusing...
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goldenpinof · 3 months
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Ngl I'm kind of scared of the idea of DINOK actually being made into a show. Do you think it would be profitable or even break even? I can't see it attracting a lot of mainstream attention and Dan's/DnP's core audience is not as big as it once was
i'll repeat myself here and say that it all depends on a platform and marketing. marketing can save dinok. but it can also kill it. like, single-handedly. mainstream attention depends on marketing on different platforms (huge budget). audience's attention depends on Dan talking to us on his platforms, consistently (no budget, just time). i'm sure with dinok Dan would be shooting for people outside the phandom, and that makes sense. it just needs to be done correctly, and not at the cost of his main audience.
my selfish ass wants Dan to make something out of it, just to see what he wants to tell us. the AU he created in his head. but, i don't need a show for that, i'd be happy to just read the script. if making a show costs too much money and is too risky, just sell the script. i don't want it to go to waste. it's a huge amount of work, and it would be sad if it never sees the light of day.
wad marketing in relation to dinok under the cut (too much yapping for free)
look at wad as an example. now, it's so clear that their initial strategy was experimental and didn't work, so they changed it halfway through. they also kinda dropped the promo by the European leg and just stopped updating banners in time, and overall started panicking. Dan's attitude and the main message in promo materials were all over the place, with him trying to target the general audience and the locals, meanwhile sometimes talking in riddles, and talking to us (phannies) only in liveshows at the start of each leg. and then the European leg didn't even have that. (i'm simplifying here a lot, i'm just trying to show a general picture). dd, despite having a good concept, failed to gain an audience and make people buy tickets to the show. there was a connection between dd and wad but it wasn't strong enough, and the vibes were a bit different, so it was also confusing people. dd t-shirt had a better promo in that one dd episode than the majority of wad promo clips. you know why? because it was genuine. he was whining about money and it was clear that he hated doing that bit but ffs, it was entertaining. Dan is not bad at promotion, he just needs someone to navigate his negative energy in the right direction. 90% of wad marketing was BORING as fuck. and there was not enough of it in general. wrong platforms, no consistency, boring recycled ideas (remember his clip with the US states? they did the same for ii but in a youtube video. which worked so much better not only because it was "Dan and Phil" but also because it was filmed better, the platform was bigger, and they didn't take it seriously. promoting on your main platform always wins over facebook/instagram/tiktok ads. also, we could engage with a youtube video. that's like a free promo within the phandom. geography can be FUN. wad geography wasn't). promotion doesn't have to be boring. Barbenheimer and Miley and Selena's cross-promotions showed it so clearly. fandoms love this shit, and Dan knows enough youtubers to pull this off. even if not cross-promotion tactics, there are ways to present something in a fun way. make something memeable (he tried in the beginning, but a white board wasn't the most fun tbh), make a promo we could engage with.
thank fuck they bought youtube ads for wad premiere. still fucking up with banners and editing though. and Dan still doesn't talk to his audience to make them buy tickets. like, he is trying, they have bullet points (half of them are coming out from Phil's mouth btw). but Dan making "crying" faces and pleading could be turned into "reasons why i want you to see this show". he wants to cry about how hard it was to make this show happen? about these 2 years of ups and downs? FINE. do it, talk to us, don't brush over the logistics, tell us how proud you are of finally filming the show. tell us why it's so important to you and why you want more people to see it. (Anthony's interview as an example, but make it deeper and without Anthony)
don't make me write a marketing strategy for wad premiere, no one wants that. but omg, it's his child and he doesn't know how to present it to the world. he presented dinok better by making "why i quit youtube". what i'm trying to say is that complaining works. sharing your struggles works. if he is so proud of this show he needs to tell his audience, that didn't see the show, what is it so amazing, brilliant, unique, important and wonderful about it. showing Dan on stage with a microphone isn't enough. it's pretty, but it's boring (i'm still waiting for a full promo clip to drop before Feb 25th). preshow and after-party are good selling points, but it shouldn't be the main thing. Dan is using Phil to sell wad, finally. don't get me wrong, i'm obsessed with it. he should use Phil, and only because of Phil more people are gonna see the show. but now it looks like Dan and Phil brand took the lead and wad is just a passenger. and as someone who witnessed all the stages wad went through to get to February 25th, i want the show itself to shine. it should be the main character, not the after-show or the carpet. how? Dan should talk more about things related to the show. he can go around NDAs, it's his show, his company. just don't drop names and certain numbers.
i need to stop. enough of free promo.
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zerone990 · 2 years
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Is blogging still relevant in the age of tiktok and Instagram?
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Computational platform means a platform where hardware and software is made together for software application to run (techopedia, 2020). There exist many platforms for blogs to be post but one such platform, WordPress is the best platform for blogging. Its preferred because for starters its free (only need to pay for hosting) and blog creators can freely customize their blogs without much restriction from the site (Lofgren, 2022). Based on sources online, there are reasons that support why does and why does not blogging stays relevant around these 2 giant social media apps (Instagram and tiktok). Below listed some benefits, functions and affordance of blog vs social media.
Benefits and functions of social media:
Ease of use
People now only need social media app being installed into their smartphone and they can just write their post right there and then as it is easy to edit photos, create beautiful Instagram feeds or editing short videos on tiktok with just a smartphone (Corinne 2021).
2. Potential to get bigger audience
With the rise of social media and internet, people in general have lesser attention spans. Nowadays people prefer to consume online entertainment pictures and videos quickly by scrolling and move on to the next thing. Since blogging is mainly text-based and long-form content, people easily get bored from reading (Corinne 2021).
Affordance of social media
Informational character of visibility is an affordance of social media (Instagram and tiktok). A person’s post can be visible to his/her followers but the post’s visibility can increase by receiving likes and getting shared. This post’s number of likes and numbers shared serves as an indicator of influence level so the algorithm detects this influence and it will recommend to other people’s social media feed (Siegert, Caicedo & Hansson, 2020).
Benefits and functions of blogs:
Ubiquity
Blogs are more ubiquitous than Instagram reels and tiktok videos. This is because the blog’s content can be repost or repurposed into different social medias post (e.g. Facebook) and be shared as a guest article. Content from tiktok platforms are more dependent on its parent platform (Beyond the Panorama, 2022).
2. Content-length flexibility
Reels and tiktok has very short length and time duration content than blogs. Blogs can be short or long form so it can provide more information for readers to gain more knowledge about certain topics. (Beyond the Panorama, 2022).
Affordance of blogging
Blogs can act as a medium for people to communicate in depth about specified topics. People who are interest in a blog topic have a chance to discuss with other people commenting on the post (the author of the post included) (Ranker, 2015).
In my personal opinion, based on the findings above, I find that blogging is still relevant in the age of Instagram and tiktok. It is because that sometimes people do want to seek information about topics that they interest in so blogging is a good place where they can find those information.
List of reference:
Beyond the Panorama. (2022, August 5). 6 Reasons That Make Blogs Remain Relevant In The Age Of Reels And TikTok. Beyond the Panorama. https://beyondthepanorama.com/6-reasons-that-make-blogs-remain-relevant-in-the-age-of-reels-and-tiktok/
Corinne. (2021, April 3). Is Blogging Dead? The Rise Of Instagram And TikTok. Skinnedcartree. https://skinnedcartree.com/2021/04/is-blogging-dead-the-rise-of-instagram-and-tiktok.html
Lofgren, L. (2022). Compare The Best Blogging Platforms and Blog Sites of 2022. QuickSprout. https://www.quicksprout.com/best-blogging-platforms/
Ranker, J. (2015). The Affordances of Blogs and Digital Video. Journal of Adolescent & Adult Literacy, 58(7). 568-578.
Siegert, S. Caicedo, M. H., & Hansson, M. M. (2020). Boundaryless Twitter Use: On the Affordances of Social Media. MDPI, 9(11), 201-219. https://doi.org/10.3390/socsci9110201
Techopedia. (2020, May 12). Platform. https://www.techopedia.com/definition/3411/platform-computing
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he’ll never see this ~ noen eubanks
word count: 1994
request?: yes!
“Hi can you do one imagine of Noen Eubanks, like, the reader is a tik toker or influencer something like that and they have a crush on each other,and they Fans are Shipping them.
Thanksss💖🖤💖🖤💖”
description: in which she admits her feelings for a fellow creator during a stream thinking he’ll never see it
pairing: noen eubanks x female!reader
warnings: swearing
masterlist (one, two)
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The sound of a new donation message coming in pulled you away from your game for a split second. The automated voice read the message out to you: “are there any influencers that you are totally crushing on right now?”
You chuckle to yourself as you turn back to your game. “You guys really wanna start something, huh? You realize this will be trending within an hour if I say anything.”
You glanced over at your chat to see they were begging you to tell them who your influencer crush was. You had mentioned a few times that there was a fellow influencer that you had a crush on, but you refused to admit who it was (for obvious reasons). Your viewers, however, were determined to find out who this mystery man you liked was.
“We promise we’ll keep it a secret,” you read, managing to catch one message before it disappeared into the void of never ending messages. “I don’t believe you guys at all.”
You laughed as you watched the chat blow up again. You finally paused your game and made your face cam bigger for the audience. “Okay, you know what? Fuck it, there’s no way he’ll ever see this and I’m not big enough of a content creator to have articles written about me. My influencer crush is Noen Eubanks. If you don’t know who he is, look him up on TikTok and you’ll totally understand why I have such a crush on him.”
Your chat went absolutely wild at this. You went back to playing your game, smiling to yourself as you did so. It felt nice to get that off of your chest, and you knew you were about to get a kick out of your fan’s reactions to this.
Like you said, you had no fear of Noen actually finding out what you said. You had a bit of a following, but it was nothing too big. Just enough that you could be classified as “Internet famous”, but not enough that admitting you had a crush on someone else who had a much bigger following than you would be a big deal.
Or so you thought.
After your stream, you decided to go right to bed. You were feeling tired and had to get up early to edit the video you were planning on uploading. You weren’t awake to witness the internet absolutely explode over your comment, but lucky for you it was still happening when you woke up the next morning.
When you checked your phone for the first time that day, you noticed that your notifications had blown up over night. You figured it was just your fans teasing you over your crush on Noen, which it partly was, but you noticed that it was also YouTube news Twitter accounts and internet tabloid accounts tagging you in their articles about your crush on Noen.
“Oh no,” you said, your eyes widening as you read through article after article, tweet after tweet.
Before you knew it, you had spent nearly two hours sat on the floor, reading through everything that mentioned both you and Noen. All the articles were the same: an brief introduction to you and your small Twitch/YouTube following, talking about you admitting to having a crush on Noen the night before, and asking whether the reading audience believed that you and Noen would make a good couple or not.
The reactions from fans were as entertaining as you figured - with many of your fans trying to come up with ship names for you and Noen and tagging him in clips from your stream - but then there were the less than entertaining reactions. Many people, whether they were Noen’s fans or just people who wanted to hate on you you weren’t sure, were saying you had mentioned Noen’s name just for clout, or that your “crush” was nothing more than an infatuation over his looks.
It wasn’t until your phone rang that you were finally pulled out of your trance and back to the real world. Your friend’s name lit up on your screen, and it took you a moment to collect yourself before you answered.
“(Y/N), have you been online yet today?” she asked.
You sighed and nodded, then remembered she couldn’t actually see you. “Yeah, I’ve been scrolling for the past two hours on Twitter.”
“You haven’t checked your Twitch page, or YouTube account yet?”
Your eyebrows furrowed together in confusion. “No? Should I?”
“You definitely should.”
You put her on speaker and switched to your Twitch app. You were shocked to see that you had skyrocketed in subs overnight, same with your YouTube page. You had gained a solid ten thousand subscribers on both platforms, and it was still rising by the second.
“So this situation has gained me more subscribers, who cares? That’s not why I talked about Noen on stream,” you said.
“Oh no, honey. It isn’t just the situation that has given you new subscribers. Go check Noen’s Twitter.”
You knew what she was implying, but you had to see it for your own eyes. You immediately opened the Twitter app again and typed in Noen’s name. You were brought to his Twitter page, where his most recent tweet was a link to the clip from your stream along with a caption that read, “When your internet crush calls you *their* internet crush”.
You covered your mouth in shock. You were sure you were about to start screaming, but you were so speechless that you couldn’t force any sounds from your mouth.
“I’m assuming by the silence that you’ve seen it,” your friend said after a prolonged moment of silence.
“D-Did he just c-call me his...?” you trailed off, unable to finish your sentence.
“He did,” your friend confirmed. “And both of your fans are going wild. They’ve already come up with a ship name for you, which isn’t the most clever name but I admire their spirit.”
You could barley hear what your friend was saying. You were still staring at the tweet in disbelief. Your mind could barley comprehend anything else besides the fact that your online crush thought the same as you. You were trying to tell yourself not to get too worked up, as it was most likely that nothing was going to come from this besides some gossip for a week or more, but your heart was still racing with excitement.
You gasped as a notification popped up on the top of your screen: “@/eubanks_noen is requesting to message you”.
“He’s trying to DM me,” you whisper, so silently that you could barley hear yourself.”
“What?”
“He’s trying to DM me! On Twitter!”
“What are you doing talking to me?! Go answer his DM!”
You were too focused to laugh as you hung up the phone and went into your DMs. The familiar profile picture that you saw almost every day on your timeline was the first thing you saw in your message requests. Your whole body was shaking so much that you could barley see the screen as you pressed to open it.
“hi :)”
It was a very simple message, but it was enough to make your heart race even more.
You were debating on messaging back, wondering if maybe this was a fake account or something. But you knew there was only one way to find out for sure, so you took a deep breath and responded.
“hi! :)”
His response came near seconds later: “so...we’re the internet’s hottest power couple, huh?”
You chuckled to yourself. “i guess we are. sorry if i ruined your mentions last night. i didn’t think it would blow up the way it has. i’m not all that famous online.”
“are you kidding me? you’re like one of the best twitch streamers. i’ve watched every single one of your streams, including last night’s”
You felt your face heating up, but a slight groan of embarrassment came from your lips. You were thinking of all the embarrassing things you had said and done on stream, and now wished you could just melt into the floor or erase the entire internet.
“oh that’s embarrassing. i’d say i’m not that awkward and dumb in real life, but i’m actually more so”
“i wouldn’t say you’re awkward or dumb at all. i think you’re adorable”
“Oh my God!” you exclaimed to no one in particular. If your face got any hotter, it would be on fire.
“you really know how to talk to a girl”
“i really don’t, but i’m glad you’re enjoying my attempts to flirt”
“so you’re flirting? never would’ve known”
“i know, it’s hard to tell. i’m trying to be subtle”
You continued to message Noen for a while. It felt so natural, as if you weren’t talking to someone you had been crushing on for about a year now. You were extremely glad you weren’t coming off as awkward as you normally felt.
Finally, after having been sat on the floor for a good three hours, your back began to ache and your stomach was growling so loudly in attempts to get your attention. You realized then that you had put getting breakfast on hold in order to fall deep into the hole of internet gossip that had surrounded you overnight.
“love talking to you and all, but i’m gonna have to go for a little bit. i’ve been sat on the floor basically since i woke up and i haven’t eaten yet today so my stomach is very upset with me”
“why are you on the floor? 😂”
“when i’m stressed i tend to sit down no matter where i am, and i was very stressed to see my name plastered all over social media this morning”
“why were you stressed over that?”
“it’s not something i’m exactly used to. like i said, i’m not overly famous online. i just have a small following. i’m not someone who has an article written about every little thing she says. also like i said, i didn’t expect you to see me admit that i have a crush on you last night, so i was so worried about what your reaction was going to be”
“i guess i can understand that. i haven’t had a lot written about me. i’m not a big tiktoker like some of my friends are, but i guess that’s a blessing”
You started to type another message, but paused when you saw the three dots from Noen indicating that he was typing something else.
“for what it’s worth, i’ve had a internet crush on you since you first started streaming”
Your jaw dropped at this. You had started streaming months before you even knew about Noen, which meant he had known about you before you knew about him. Just when you thought this day couldn’t get any better.
“wow! that’s quite a while. you must be one of my first subscribers then”
“i’m up there i think. i’ll wear that badge with pride”
The three dots again. You waited anxiously to see what he was about to say.
“i liked getting to talk to you today, though. maybe we could talk offline sometime, like through text or phone call. maybe meet in person eventually”
Your smile was so wide that it hurt your cheeks. “yeah, i’d really like that”
You exchanged phone numbers and added his to your contacts. You finally pulled yourself off the floor and started making a super late breakfast while also starting to edit your next video since you had also gotten such a late start on that.
You were putting your food on a plate when your phone chimed, indicating a new text message.
“btw, it’s nice to finally get to meet you internet crush :)”
“it’s nice to get to meet you, too, internet crush”
You sat at the table, your heart feeling warm. And to think, it all came true thanks to one nosy donation.
Not sure how much I like this imagine, but I hope you enjoyed anyways!
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hotchley · 3 years
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neptune’s ocean (wash this blood)
Okay so, I ended up on the part of TikTok that has A Thing for Hotch’s hands, and I decided to make it angsty. And then it had a happy Mortch ending? I don’t know... 
The title is a reference to Macbeth: “Will all great Neptune’s wash this blood from my hands? No, this my hand will rather the multitudinous seas incarnadine, making the green one red.” It’ll make sense when you read.
This was cathartic to write, especially given the conversation I had today. I hope it is somewhat cathartic to read. You can heal. You can move on, you can be happy, and your biggest fears may never come true, no matter what your brain says. As usual, no proofreading, or dialogue.
Word Count: 2486
Trigger Warnings: child abuse, blood, vomit, guns, death, grief/mourning, intrusive thoughts, survivors guilt
read on ao3!
He can’t bring himself to look at his hands. They’d never been something he’d actually focused on. He’d never thought they were cute the way Jack’s were, or hated how slender his fingers were, so unlike the stereotypical hero. He didn’t pause his life to watch them carry out household tasks the way Haley always had.
Haley. Haley who is dead, and gone and cold, and whose blood coats his hands like a second skin. She loved his hands. She always told him how she loved everything about him, but his hands were her favourite thing. She loved how soft they were. How strong they were. Everything about them. 
In their first apartment, with the random photos and multi-coloured walls and traces of themselves and love everywhere, she had confessed this love to him. He had laughed when she couldn’t explain what she loved, or why. Haley had thrown a pillow at him in retaliation. But when they ended up laying on the sofa, both claiming they would go and clear the kitchen in a moment, she had linked their hands over her chest and kissed his knuckles.
And confessed that part of the reason she loved them was that they were so much bigger than hers.  When Aaron asked her why, Haley turned away and said it was embarrassing. He convinced her to tell him. How, he wasn’t sure. But she told him.
It was because they made her feel safe.
But as he sits in the living room that had once been full of love and life and joy and her, his hands being wiped of all of his sins as though they were as easy to bury as her body, he thought about how those same hands she loved had only hurt her.
He looks down, needing to see the traces of blood before they’re removed forever. As he does so, the limbs start to blur before his eyes. His eyes swim with tears and his throat starts to close. How many times before today has he washed them? Scrubbed at the pain until the skin turned red and raw?
How many times had he succeeded at rubbing it away? At hiding it, not just from everyone else, but from himself? And how many more times would he have to repeat the motion before his hands were clean? Would they ever be clean?
He wipes the tears from his eyes. He doesn’t deserve to cry. Not now. Not after everything he has ruined. 
Moments flash through his mind all at once.
Aaron Hotchner is eight.
His father is drunk- but that’s not an excuse, not now and not ever, although he will only learn that at thirteen in a boarding school meant to destroy him- and he does not understand what is going on. 
But his father has taken the belt from his trousers and brought it down on too small for his age hands until he sees blood. His hands tremble uncontrollably. Tears stream down his face, but there is no sympathy or kindness waiting for him. Not this time. 
The next day, he can hardly hold his pen. Nobody seems to notice or care. So he grits his teeth and bears the pain. It is the first time he finds himself doing such a thing, but it will by no means be the last.
Aaron Hotchner is fourteen. 
Someone insults his mother. And they aren’t wrong. He will realise this in a few years: that his mother was just another victim, but in that moment, he is just a teenager angry at the world for letting him live. But whilst he knows it to be true, Sean does not. Sean does not understand that their mother is not perfect, and is just as broken as his brother’s spirit.
Sean is scared. No, he’s terrified that their mother is going to be taken from them and that they’ll never see her again. Aaron feels guilty for wishing that would happen- that both their parents would be taken away, and they would be carried off by someone that can love them the way a parent is meant to be. 
Sean is scared, and Aaron is meant to ensure that never happens. He punches the boy.
It hurts his hand more than it hurts the other boy’s face, but he still ends up being suspended. His father hurts his hands again. It’s in that moment that he finally makes a wish: that he would never be like his father, even if he was his mirror.
Aaron is seventeen. 
Somehow, he finds himself at Haley’s home. Her parents are away for the weekend. His are still in that wretched house, playing roles in front of their guests and destroying the set behind closed doors. 
His hands are covered in blood because his father hit too hard.
Jessica, who is back from college, and the reason their parents are not at home, answers the door. She starts to close it when she sees that it is him. But then she sees how scared he looks, and finally understands why Haley is so protective over this boy. 
She lets him in, and does not let him apologise. She summons her sister. His girlfriend.
Haley hugs him. She has suspected this for a while now- everyone has- but she’s going to be different in the way that she is going to act. His fists remain clenched at his side as she makes this decision. Because this is a mistake. He cannot ruin her as well. He needs to walk away.
But Haley and Jessica don’t let him. Haley takes his hands and in the same way Derek will twenty years later, wipes the blood away without blinking or flinching. And then Jessica bandages them up, making sure to use antiseptic to prevent infection. It stings. He doesn’t react. It’s nothing compared to his father.
He tries to ask them how they know what to do, and they both shush him. When Jessica wipes her eyes, and Haley pats her back, he remembers the days they would spend at the church, and the women that would spend hours with them, only returning to their homes when the sun went down.
It is enough to make him vomit. They clean that up without judgment.
And then, and then-
Aaron is twenty-six. 
He is graduating from law school, just like he is supposed to. His hand is shaken. He does not flinch away, even though he wants to. He doesn’t recoil because Haley and Jessica are sitting in the audience, the only people he even wanted to watch him walk across the stage. 
Their cheers are the only thing he can hear.
When Haley hugs him, and Jessica tells him how proud she is, he knows it isn’t just because he made it.
Aaron is twenty-eight.
He is dancing with Haley at their wedding.
Her hands are so much smaller than his. So much gentler. So much softer. So much more human. And so beautifully void of scars. So perfect.
He makes one final vow that he will never say aloud. He will always keep her safe. No matter what happens.
Hotch is thirty-two.
He shoots someone dead for the first time. The medics come running in to check the injuries on the hostages. To confirm the time and cause of death.
He drops the gun. Dave’s words- don’t let them see you break- echo somewhere in his mind, but he cannot help the display of vulnerability. His knees buckle. He hits the ground with trembling hands. He pulled the trigger that released the bullet that ended someone’s life.
On the train journey home, he pretends to be fine. Jason and Dave pretend to not notice that he is silently falling apart.
The door to his home- the only one he has ever known- closes. As Haley holds him, he cries. And then he tries to push her away because is going to destroy her. It’s in his blood. His father destroyed him, and his father destroyed him, and it is a vicious cycle that he cannot break.
But Haley does not let go.
When the tears stop, she asks. He manages to force the truth out. Haley tells him everything is okay, and that he did the right thing, that he will move on from this. Aaron pretends to believe her, and pretends he doesn’t see her shift away from him ever so slightly.
Perhaps this is the moment their marriage starts to end.
Aaron is thirty-four.
A nurse is placing his son in his arms. Haley is watching them both with a smile. He mirrors that smile. so in awe at her for giving birth.
He’s in awe of his son as well. Jack- named for Jacqueline, the mother Hotch gained from and lost to the job- is tiny. Aaron cannot quite believe he is real. Jack Gideon Hotchner is so small, but so trusting that the arms holding him will keep him safe.
So just as quickly as the awe overwhelmed him, the fear sets in. What is he doing holding a baby so small and precious? He will ruin this child. He needs to let go.
He hands the baby to Haley, and runs to the bathroom. His meagre dinner- fear for Haley had stopped him from eating properly- makes a second appearance.
Haley knows what happened- she always does. She doesn’t force him to explain what went through his head, nor does she tease him about not being able to handle the sight of childbirth like the nurses do, so blissfully unaware of the monsters that haunt his nightmares.
Instead, Haley lays Jack down in the cot beside her bed. And then she takes Aaron’s hands, covering them with her own. She presses a soft kiss to his knuckle. Almost like she is silently promising him the same thing: that he will not hurt this child the way he was.
Suddenly, he is in the present.
Aaron is thirty-nine.
He is sitting in the living room of the home he had built with Haley. The home they were supposed to raise Jack in. Together. But now she is gone. She is gone and it is all his fault. 
He let George Foyet escape. And then he took too long to work out his final plan. He took too long to get to the house. So now Haley is gone. Jack will grow up without a mother and a father that cannot trust himself to touch him without causing harm.
How can he?
He has killed a man. A person. A person who had surrendered, with nothing more than his bare hands. He killed the man that had murdered Haley, in order to save Jack, but what kind of person does that make him? How is he supposed to comfort his son by hugging him and holding him when the blood would never be washed from his hands? 
How could it?
He is worse than his father.
Derek leaves him after he finishes with the bandages. 
He returns a few seconds, minutes, hours- Hotch doesn’t know, time has become nothing to him- later. He returns to Hotch sobbing over all the things he has loved and lost since he was born.
Derek doesn't say a word. He doesn’t need to. He knows nothing he says will make the situation better. Instead, he takes Aaron’s hands and lets the man cry.
Healing- physical and emotional- takes time. Rationally, Aaron knows it will, but it’s still a difficult thing to accept. It takes longer than he wants it to.
 It angers him- that it’s taking him so long to get back to normal and move on. The grief counsellor (the one Derek urged him to see, if not for his own sake, then for Jack’s) reminds him that it’s normal. If it were anyone else, Hotch would tell them to let themselves feel, and to give themself time to mourn.
But he is supposed to be the leader of the BAU. And although he can hardly look at Jack without tears forming, he is a father. He needs to be there for his son. So whilst everyone- colleagues, family, Jack’s counsellor, his own therapist- tells him he needs to take care of himself as well, he just can’t.
He can’t bring himself to eat. He can’t bring himself to let go of the guilt. He can’t bring himself to mourn. He can’t bring himself to accept that Haley is gone, nothing more than a casket, a headstone, photos and the memories and stories her loved ones cling to.
There is so much he cannot do. Too much that he feels.
Yet no matter what seems to happen, no matter how sad he feels, how angry he gets at the world, Derek seems to stick around. When Aaron is terrified of hurting someone he loves, Derek is there to remind him he won’t. When he is so tired he can’t even sleep, but Jack wakes from a nightmare, Derek stays awake and reads to him.
When he forgets to eat.
When counselling drains him of his energy.
When his hands shake too much to point the gun at the target during his re-certification training.
When he can’t even look at his hands because of all the harm they have caused.
Derek stays, even when Aaron cannot hug his son.
Aaron Hotchner is forty-three years old.
It has been three years since Haley’s death.
Two years ago, he let go of his guilt. One year and nine months ago, he let go of his fear of moving on, as he realised he could love someone and remember her all at once. Seven months ago, he built up the courage to tell Derek how he truly felt.
Derek had kissed him, soft and gentle and perfect. It had been exactly the same and completely different to the first kiss him and Haley had shared. Because it had been perfect, and it had been unexpected, but it had been less desperate and less messy.
Derek had kissed him, and Aaron had felt peace. He knows Haley is proud of him.
Derek is watching him. The man who had lost everything and then found a way to carry on. The man who put everyone above himself, but is learning to care for himself. The man who still wakes up screaming, but who has learnt to breathe without fear of timing running out. 
The man he loves.
Jack is holding an ice-cream in one hand as he and Hotch walk side by side, down to where Morgan is waiting to surprise the boy- not so little anymore- with a trip to the bowling alley for his birthday. 
Jack holds his hand out for his dad to take.
And what does Aaron do?
He takes Jack’s hand in his own, without a single ounce of hesitation.
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katelynrillo · 3 years
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Social Media on the Developing Mind
            In today’s society, it is uncommon to come across somebody under the age of 30 who is not active on social media. Social media is the younger generation’s way of keeping in touch with each other regardless of distance and situation. With quarantine and social distancing going on this year, the internet and social media have been one of the most effective ways to keep up with what is going on in your friend’s and family’s lives. It has never been easier to see what someone up to thanks to networking apps like Instagram, Tumblr, Snapchat, Twitter, and Facebook- to name a few. Although on the surface, these sites and apps seem like a good and harmless way of communicating with others, they are actually creating an environment that is harming the youth’s mental health and in some cases resulting in serious disorders. Alongside all of the dog pictures, family updates, and funny videos, there are edited photos that set unrealistic body standards for young men and women, triggering content such as “thinspo,” and even communities that encourage eating disorders like “pro-ana” and “pro-mia.”
            Even though they are not as widely talked about, “it’s estimated that 30 million Americans have struggled with an eating disorder at some point in their lifetime” (Vanessa Caceres, U.S. News and World Report). In a recent study of about 12,000 teens in the Journal of School Nursing, it was discovered that “…nearly a fourth misperceive their weight,” and the young people who overestimate their weight were “…significantly more likely to engage in unhealthy dietary habits and have eating disorders.” These disorders may include but are not limited to anorexia nervosa, bulimia nervosa, and other binge eating disorders. While these mental health problems may not be completely caused by social media and the internet, these sites have exponentially increased the likelihood of young girls and boys unhappy with themselves and willing to turn to these extremes.
            Photo editing has been around for many years in the media, advertisements, and movies but now it is seen heavily on social networking sites. Celebrities like Kim Kardashian and Kylie Jenner have been using applications such as Photoshop and Facetune to enhance themselves in photos, making their skin clearer, teeth whiter, and body more “desirable” to their audiences. Not only do female celebrities use editing to change their appearance but males as well, creating the standards for men to be bigger and stronger. These photos have made viewers believe that what they are seeing is real and because of the engagement on the posts, they make viewers believe that the distorted reality they are viewing is the standard for beauty. These edited posts gain millions of likes and thousands of compliments on their appearance, making it seem like this certain body type and these physical characteristics are what others should aspire to be when really they are fake. It has been proposed to put a warning on edited photos online, but nothing has been put into motion yet, meaning nobody will know that what they are seeing is not real. According to Dr. Michael Rich in his article “Social Media and Adolescent Body Image: What to Know”, teenagers spend an average of six-nine hours a day using social media, meaning most of our youth can and most likely will be exposed to these popular edited images. Based on two different studies regarding young male and female exposure to the media “adolescent girls generally want to weigh less while adolescent boys want to be bigger and stronger” (Morris and Katzman, The Impact of the Media on Eating Disorders in Children and Adolescents). With easy access to these celebrity accounts and posts online, young minds can easily be persuaded into believing that these naturally unattainable standards are what they should look like. These impossible beauty standards for young minds create body image issues and contribute to the development of issues such as Body Dysmorphic Disorder, a mental disorder characterized by the inability to stop thinking about one’s appearance, repeatedly checking the mirror, or in some cases being so worried about appearance that you may avoid social situations.
            Social media sites have gradually been adding ways to filter out content that could be potentially harmful. For example, Tiktok banning the hashtag #anorexia, Instagram taking down or marking triggering content as sensitive, and Tumblr bringing up the national eating disorder association hotline when searching the words bulimia or anorexia, but even with these safety precautions in place, harmful content can still find its way onto your feed. Posts labeled as “thinspiration” or “thinspo”, deliberately misspelled terms such as an0r3x1a, as well as quotes encouraging restrictive eating like “nothing tastes as good as skinny feels” can easily make its way around these safety precautions set in place on these apps. The Meadowglade, a rehabilitation facility specializing in mental health and eating disorders, brings attention to the pro-ana community and the content shared that is related to it. These communities exist mainly for people who believe that anorexia is a choice in their life that they are fully in control of and is a way to reach the perfection they desire. The Meadowglade states that “One of the dangers of pro-ana content on social media is the fact that all people can become exposed to it,” because of how easily a search for seemingly healthy things like diet or fitness can bring you to a plethora of pro-ana content. No matter how strict a social media networking site gets on restricting its content and removing certain posts, there will always be loopholes for destructive and detrimental messages to come through. On the video sharing app TikTok that is widely used by the younger generation, viewing or searching for a video related to losing weight or restrictive eating can lead to seeing tons more videos like that on your For You Page which is an endless feed of videos shown to you based on your likes, searches, and engagement on videos. Because it is so easy for creators of harmful content to get around the safety measures in place online, preteens and teens can either be accidentally exposed to these posts or can easily find them through simple searches. When young and impressionable minds are constantly having pictures and videos shown on their feed about pro-ana, thinspiration, or restrictive eating habits, it can lead them to develop these habits or, at the very least, begin to view them as normal. This can be harmful to their mental health and dieting/eating habits, eventually leading to more serious issues in the future.
            These sites alone may not be the sole cause of such serious issues in our youth, but they add fuel to the fire that is harming young minds. There are many concerns about the dangerous, easily accessible content posted online for everybody to see. Social media was originally designed to be a place filled with information and friendships, but due to these unrealistic beauty standards constantly being advertised to developing minds, it has morphed into a harmful and toxic community. Reasons such as this are why so many parents are hesitant to let their children join the online world. The exact reason for such issues cannot be pinpointed to one cause, but biological and psychological factors are heavily considered. Family history, stress, and other underlying mental disorders such as anxiety, depression, or OCD put someone at a greater risk for developing an eating disorder. Parents, teachers, friends, and other family members should be educated on and familiarize themselves with any signs or symptoms that their child could possibly display.
            Many people use social media in their day to day lives in harmless ways like updating their Snapchat stories, tweeting about their daily activities, posting selfies on Instagram, and sharing a family photo on Facebook, but nobody looks deeper into the content that is shared and so easily accessible to our youth. More often than not, heavily edited celebrity photos go overlooked by the older generations. Triggering content takes days or even weeks to be flagged or deleted, thinspiration and posts from pro eating disorder communities are shown onto our feeds, and seemingly mundane searches can lead to a villainous rabbit hole of posts encouraging excessive weight loss and restrictive eating. There is more to these fun apps than what we see on our outwardly innocent feeds and timelines. While you and I may be seeing a video of a cat playing the piano, there is a young, developing mind seeing photos and videos of what has been posed as the beauty standard and posts encouraging them to take drastic measures to achieve that look.
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deadcactuswalking · 4 years
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REVIEWING THE CHARTS: 31/10/2020 (Ariana Grande, KSI, Little Mix)
I haven’t heard that Ariana Grande album yet as of writing this but the lead single – and title track – “positions” has just debuted at #1 on the UK Singles Chart, her seventh song to hit the top and second this year after “Rain on Me” with Lady Gaga. Hence, that’s today’s #1 and we have a busy and pretty chaotic week of new arrivals. Welcome to REVIEWING THE CHARTS.
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Dropouts & Returning Entries
A lot of their debuts from last week were completely wiped out on this week’s chart which surprises me, especially for songs I thought would hit it big like “One More Time” by Not3s and AJ Tracey. Our notable dropouts here range from bonafide smash hits like “Roses” by SAINt JHN and remixed by Imanbek, which hit #1, although I always preferred “Swoosh” from the same album, to pretty easy and quick fall outs from songs I’ve reviewed in the past few weeks. We’ve got songs that peaked in the top 10 like “Rover” by S1mba and DTG and “I Dunno” by Dutchavelli, Tion Wayne and Stormzy but otherwise that’s mostly it as a lot of these drop-outs are just songs that didn’t really reach their charting potential or have mostly had their day in streaming, like the surprisingly quick drop for “my ex’s best friend” by Machine Gun Kelly and blackbear, as well as “Destiny” by D-Block Europe, “Tap In” by Saweetie, “FRANCHISE” by Travis Scott, Young Thug and M.I.A., “OK Not to Be OK” by Marshmello and Demi Lovato, “Airplane Mode” by Nines and NSG and even “Outta Time” by Bryson Tiller and Drake. If you’re worried about the loss of MGK’s song being too soon for whatever reason, don’t fret as “forget me too” with Halsey, a much better song, is here at #72, our only returning entry for the week. I might as well run through the biggest gains and falls, those both being last week’s debuts. “Train Wreck” by James Arthur absolutely surged up to #24 whilst “Hold” by Chunkz and Young Filly absolutely purged down to #59. To be fair to the general public, I think I’d rather listen to something from four years ago than that song as well. Anyway, let’s start our new arrivals with a couple really interesting choices...
NEW ARRIVALS
#75 – “Sofia” – Clairo
Produced by Rostam
Clairo is one of those artists where I feel completely out of the loop on, especially with all the recent buzz from TikTok, and I was not checking for that album last year, and whilst I didn’t mind her feature on Wallows’ “Are You Bored Yet”, I’d never been intrigued enough to check out the solo work until I guess here we see it on the chart, which is big for the genre of bedroom pop, which again I know next to nothing about. Now, I like lo-fi indie rock fine, but I’ve never really tried to look into the bedroom pop micro-genre – if anyone has any recommendations, that would be appreciated – so this will pretty much be a first gaze into not just Clairo but the entire scene surrounding her. I’m not a Vampire Weekend fan by any means but Rostam on production just give me hope, even if the mix here is a bit too drowned in reverb and echo to give the guitars any more impact when they really should have, at least I think so, they’re pushed back in a way that makes an already pretty calm, fleeting indie single even more lacking sonically. Clairo sounds great on this instrumentation, admittedly, albeit kind of uninterested, but it really is about that fuzzy distortion in the drop that feels... oddly anti-climactic and seemingly pointless considering how little progression is made before or after it. Maybe this genre just isn’t for me, but I feel myself turned off from how Clairo’s pretty beautiful vocal harmonies are not reflected by the production here, whether it be the stiff percussion, abrupt ending or overall lack of substance. This is kind of disappointing as I really wanted to like this. The song is a pretty vague but longing ballad mostly revolving around her crushes on people she saw in the mind, particularly Sofia Vergara and Sofia Coppola, hence the name, and I think it’s actually really well-written. I especially love how the chorus seems to acknowledge that not only are these crushes clearly out of her reach as a teenage girl just discovering her sexuality but also mentioning how afraid she is to really develop on any of these feelings because of how it’s prejudiced against and in some countries outlawed, but the song easily works as just a confession of love without really realising the statement, so it doesn’t feel forced or unnecessary. Sadly, I guess Rostam had to put his prints on this one, but the song itself isn’t bad at all. Hey, I’m not going to complain about a song where I can look at pictures of Sofia Coppola for “research”.
#74 – “All Girls are the Same” – Juice WRLD
Produced by Nick Mira
It’s so odd and kind of heartbreaking to see the Genius comments for this track where they say Juice is “up next for 2018”. It’s also pretty amusing to see some of these annotations...
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God, I love Genius.com. This is a 2017 Juice WRLD track from the late rapper that was released as a single from his debut album, Goodbye & Good Riddance. I don’t really understand why this had a resurgence – again, I’m going to assume TikTok or some kind of remix – but it is funny to see a bitter, immature and sloppily-written song about heartbreak and how “all girls are the same” next to a lesbian love ballad on the chart... and above said ballad because we clearly live in a society. I’m not going to mince words here: this is a pretty bad song, at least in my opinion. All respect to Juice but he’s clearly not on top form here, with an uninterested and badly-mixed vocal delivery over a really dull, jingly trap beat with awful bass mastering. In fact, the whole song is mixed awfully and sounds really muddy which may have been the point but it doesn’t complement Juice at all. The lyrics here are purposefully immature and at times stupid, especially when he compares himself to John Lennon and is so desperate for a rhyme the dude says this unnamed girl is from Colorado. I’m not going to deny some of the lyrics here are kind of haunting now due to tragic circumstances but I still get a chuckle out of the vocoder on his voice after massive empty spaces in both the beat and vocal track that makes the song sound clearly amateurish (to be fair to Juice, he clearly didn’t have access to the best studio equipment but it doesn’t excuse the major-label streaming release sounding this sloppy), as well as that opening line.
Broke my heart, oh, no, you didn’t!
Yeah, I’ll take “Robbery” over this any day, or even “Righteous”. Sorry.
#73 – “Martin & Gina” – Polo G
Produced by Hagan, Lilkdubb and Tahj Money
It seems we have two melancholy trap-rappers from Chicago appear consecutively on the chart. I love those types of oddities. If you don’t know Polo G, you probably should, at least from his hit “Pop Out” with Lil Tjay last year, and this is his most recent hit. I typically find his brand of mournful Auto-Tuned crooning about life on the streets remarkably genuine in comparison to most rappers but also admittedly really boring, at least for now. I can see this guy becoming a lot bigger and better but as of now he releases so much music and the quality and effort seems to fall by the wayside more often than not. In typical 2000s bling-rap fashion, this hardcore street rapper’s biggest hit from the album The GOAT (perhaps a bit early to call there, Mr. G) is a guitar-based R&B love jam for the ladies, except it’s not a sex jam...
Girl, I can’t wait ‘til I get home to f*** the s*** out of you
Okay, well, that’s one line.
Man, I’m tryin’ to get to know you sexually
Okay, but at least he’s trying to get to know her. The song’s lyrics do have a genuine heartfelt sense of love and companionship with his unnamed woman, and some of these lyrics are pretty funny and pleasant, albeit shallow. I love how in the first verse he says that even on her worst days she still looks “kind of cute”, in a way that makes this song more down to Earth than other thugs-need-love-too songs, especially when he acknowledges the troubles in their relationship, which may be undermined by the unfortunate implications that come with that “Martin & Gina” comparison but that’s really not the focus of the song, even if it is the title. He may talk about the shopping sprees now but there is evidence here that Polo G genuinely wants to live his life with this woman, especially when he says he wants them to move out to California and live in a mansion. There’s flexing there for sure but it’s less out of a desire to sound “cooler” than the other rappers or the audience, and more out of a desire to make the most out of this relationship in case, as he knows he might have to, he should “pull the stick out and shoot” to protect her. It helps that this is a damn good song with Polo’s catchy flow in both the verses and that infectious chorus, as well as a really slick guitar lick behind that trap knock. Yeah, this is pretty great. Check it out.
#71 – “Spicy” – Ty Dolla $ign featuring Post Malone
Produced by Ty Dolla $ign, Westen Weiss and damn james!
It seems that Ty Dolla $ign has finally clocked that people like him for his features and not his solo work as he has released his most recent album fittingly named Featuring Ty Dolla $ign, following a trend of recent massive collaborative albums in pop music. This particular album features the likes of Kid Cudi, Kanye West (twice), Anderson .Paak, Nicki Minaj, Big Sean, Future, Young Thug, FKA twigs because, well, sure, and obviously, Post Malone. I haven’t listened to the album yet, I mean it sounds exhausting but I don’t necessarily like what I’ve heard. “Expensive” with Nicki Minaj is soulless, “Ego Death” with Skrillex, Kanye and FKA twigs is chaotically misguided and a massive disappointment, “Track 6” with Kanye, .Paak and Thundercat is way too boring for these four artists, and that’s all I’ve heard, except that “Dr. Sebi” interlude with Young Thug that I thought was actually pretty damn good for a one minute snippet. I did brief through some songs on the album right now as I was writing this and I wasn’t really a fan of any of it, not even the songs with Future and Young Thug, artists I actually really like. The song with Kid Cudi was pretty amazing though, which I pretty much expected, I mean it is Cudi after all and he’s really felt revived this year, even if he feels out of place on a sex song. The serpentwithfeet interlude definitely adds to that song though, and it actually leads into this track with Post Malone. This is their second collaboration after their #1 hit “Psycho”, but it’s a lot less interesting, replacing the serenity and smooth flows with more fast-paced trap skitters, hit-and-miss flows that only make Ty$ sound all that great in the tail-end of his verse. Post’s verse is out of place and feels like a regression for him, with the verse sounding like it was taken straight out of the Stoney sessions. The guys have no chemistry and Post doesn’t even contribute to a final chorus, which feels particularly odd as there’s not a bridge to round any of this out properly as it just transitions awkwardly to the sixth track, titled “Track 6”. At least Ty$ isn’t facing 15 years in jail for cocaine possession now, which is something I brought up a disproportionate amount of times in older episodes of this show, because, well, sure.
#69 – “Whoopty” – CJ
Produced by Pxcoyo
CJ is an “up-and-coming” rapper with only one song that pretty quickly went viral. There’s something fishy about this. The only other song by CJ on Spotify and I assume other streaming services is this CashmoneyAP-produced trap song called “On Me” that is completely garbage. It does sound pretty odd that while he doesn’t sound dissimilar in “Whoopty”, this uninterested Auto-Tuned mumbler took three years to get another song on streaming and now he’s an energetic New York rapper using a beat that was literally uploaded to the producer’s website as a “Pop Smoke type beat” weeks before “Whoopty” was released, which, by the way, was an immediate viral hit on YouTube. Very strange, very unusual but not very worth talking about as the one thing “On Me” and “Whoopty” have in common is lack of quality. Sure, I like the Indian sample but it’s quickly drowned out by the booming 808s and pretty rote drill beat. Somehow, CJ sounds too energetic and excited to the point where he’s out of place on a beat this menacing. He sounds like a joke made by a record label to create some kind of popular generic drill track and it does not help that there’s a single verse, with part of it repeated as a bridge, and two repetitions of the same over-long chorus. When Pop Smoke rapped over beats, he was aggressive, sure, but had a smoky voice and a lot more charisma than this flat tonal sandpaper CJ brings to the table. It’s almost offensive to Pop Smoke’s legacy that this was rapped over his “type beat”.
#57 – “SO DONE” – The Kid LAROI
Produced by Omar Fedi and Khaled Rohaim
I figured I’d have to talk about this guy at some point, well, what better time than in the midst of a lot of mediocre American hip hop, although this isn’t American, rather it’s actually an Aussie at it this time, with this 17-year-old kid propped up by Internet Money and Lyrical Lemonade and mentored by the late Juice WRLD. This kid really likes capital letters, and naturally I listened to his last hit “GO!” with his mentor Juice... and, yeah, it’s not good. That hook is stupidly infectious – and the pre-chorus is actually more so – but his delivery is obnoxious and unconvincing, especially in comparison to Juice on the same song. Man, I wish that entire song was as good as its pre-chorus. Anyway, this is a new song, not taken from his debut mixtape aptly and rather politely titled F*** LOVE. It uses an unorthodox ukulele loop as its main sample but once again I’m not a fan of this guy’s immature delivery. Maybe in a few years this Kid LAROI will sound less like a Kid LAROI and more like a genuine rapper but right now he is just barely keeping on beat with a jangly pop beat that would sound really interested if accentuated by the right rapper but here it doesn’t work at all. I do actually appreciate some of the lyrics here, even if they are repetitive and vague. Hey, at least they’re family-friendly PG clean for the most part so he’ll get that radio push, but it’s not like it’s matters here in the UK. I’m sure this lad is the hottest thing to come from Australia this year... okay, well, maybe the second hottest – but I’m not a fan, even if some of these melodies are promising. In fact, I really like some of his ideas, especially in the chorus, I just think that tragically, Juice could have done them more justice than this Kid LAROI ever could. Sorry.
#47 – “Bad Guy” – Morrisson and Loski
Produced by BKay and Harry James
Duh. Okay, so these are both UK drill rappers who I’m not very familiar with although I’ve heard of Loski before. Morrisson is a complete unknown to me. They’re both from London, as one would expect. Is the song any good? Well, I do like that chopped violin sample but Morrisson is only vaguely convincing when he claims to know Vinnie Jones and to be Stone Cold Steve Austin, and when he mentions getting “white-boy wasted” with a woman sniffing coke, it leaves a bad taste in my mouth, but that’s actually the point. I mean, the chorus says this:
You need people like me so you can point your f***ing fingers and say, “That’s the bad guy”
The issue here is I’m not convinced. Morrisson’s double-tracked vocals aren’t intimidating or menacing and are mostly overshadowed by a pretty great beat. His delivery is also something I’m not a fan of and while I can’t say he’s uninterested or not putting his all into it, it just sounds weak, especially when pitted against this beat. Loski is here too, but he doesn’t add much to the “bad guy” idea, especially when he starts talking about The Simpsons and Family Guy. Not Mr. Burns or even that angry chicken that fights Peter, just Stewie, Brian, Bart and Homer. Admittedly, “shell out the whip like Mario Kart” is a pretty fun line and I appreciate his flow more than Morrisson’s... but, yeah, I’m not really a fan. I like the concept but it misses the mark on execution.
#44 – “Golden” – Harry Styles
Produced by Kid Harpoon and Tyler Johnson
So this is the opening track to Styles’ sophomore effort, Fine Line, an album I thought was mildly entertaining pop rock at best and lazy, absolutely worthless trite at worst. I don’t mind Styles’ take on classic 70’s pop and glam rock but I’ve also never found it interesting, and the songs are at times disjointed and at most times just plain boring. I understand I’m probably alone in this but I really disliked this album and I’m not excited that he’s pushing yet another single. The beeping keys that start the song are immediately met with the crash of a drum beat that sounds as flat as Harry’s singing in that obnoxious, sloppy intro refrain. The verse is equally as awkward, with the song lacking in any kind of substance other than that one line of “You’re so golden” which has been overly annotated by fans on Genius to mean a lot more than it does and should. It’s a confession of love but unlike “Sofia”, there’s very little to grab onto in terms of compassion for the singer and I quickly lose interest in what little story there is to the track. The bridge with the high-pitched guitar squealing and squeaky pitch-shifted murmuring is over and done with as slowly as possible and that refrain of nonsense vocalisations just continues without fear or even self-awareness of how annoying it is. This is probably ultimately harmless but it annoys the hell out of me and whilst I predict success for the track, I really hope against it as I absolutely do not like this at all.
#39 – “Teadrops” – Bring Me the Horizon
Produced by Jordan Fish and Oliver Sykes
Yes, that Bring Me that Horizon. Yes, the metalcore band. At least they used to be metalcore and definitely on that heavier side of Kerrang!-core, but what I’m more amazed by is how they continue to ditch the sound and continue to get bigger as they do so. After 14 years, you’d think these guys would stop getting Top 40 hits – hell, the only other hit they had before 2020 was “Drown” – but this is their third this year! I’ll admit I’m not really up to speed on Bring Me the Horizon – I listened to their last record (which was just fine but honestly probably worth listening to for “wonderful life” alone) but not this EP that the singles have been from, and definitely not their older stuff. For the sake of REVIEWING THE CHARTS, however, I did listen to their earlier singles – you can’t say I don’t do much for this show – and I’m overall not really sure on how to feel about this stuff. I still like “Drown” – and always have – but I’ve never been too big on metalcore so I’m actually surprised how much I really enjoyed the Linkin Park rip on “Sleepwalking” (which I’m impressed I remembered the chorus for). I remember liking the practically nightcore track “ouch” and, yeah, it still slaps. Some tracks are very heavy on the electronic, and “Can You Feel My Heart” is reliant on that vocaloid drop, about two years before that became the norm in pop. Just from a skim of their biggest singles, I’m honestly kind of a fan, especially “Throne”, even if I feel like the EDM influences just kind of go nowhere. Also, none of this screams “metalcore” to me but I don’t know, these guys seem to change their style a lot with the only thing staying consistent being Oliver Sykes, and his tone that shifts between nasal pop-punk-style crooning and chopped-up Auto-Tune growling. I talked to a friend about them and they like their earlier stuff mostly, although he “wouldn’t recommend” their debut album to anybody at all. Another friend said he refuses to listen to their music based on the pretentious title of their third record and honestly I think that’s a pretty fair decision. This song sounds like pretty standard BMTH, or at least from what I can gather from the singles and the formula they follow. It starts with a funky and cute, chirpy electronic groove before it’s drowned out by heavier drums and heavy metal guitar riffs, but this time said electronic groove is less integral to the instrumental and the shift to a funkier bassline in the verse might honestly be for the best, although I do love the way the instrumental is chopped up a bit at the end of each repetition of the chorus. It makes the song sound a lot more unique and even if it sounds just as 2012 as their 2012 stuff, I honestly think that’s fine, especially with that abrupt sharp contrast of his raspy yelling over breakbeats quickly followed by some crooning with light piano backing, which may make the song feel messy or structurally disjointed but honestly it works for the chaotic tone of the track and the angst that is presented in the lyrics. Also, although I haven’t evaluated this band since I watched a couple videos on Kerrang!, this feels oddly nostalgic. Huh. Some additional musings: That falsetto Sykes hits in the chorus is great. My friend said that he couldn’t finish the last album they put out which isn’t a good sign but to be fair to them it was an hour-long IDM record, because, well, sure. I’ve written way too much about Bring Me the bloody Horizon at this point so I’ll just move on but I’ll make sure to check out some of their stuff after this.
#37 – “Loading” – Central Cee
Produced by HARGO
Now back to normality, at least I think so. This is another UK drill artist I’ve never heard of. I like this beat, especially that sample of the horns that I’m surprised wasn’t found by crate-digging but it works pretty well under the drill beat; it sounds like a menacing “gangster” song, especially because of how that sample reminds me of 1930s Chicago. I’m not good on my American (or gang) history so that might be nonsense but you know what I mean, right? Black-and-white footage of men in suits gambling whilst women surround them and they all got their money from drug trafficking and they send out hits. Something like that, I don’t know. The song is kind of boring though, this Cee guy has zero charisma and the references to COVID make this immediately dated (not that this song is lyrically all that interesting anyway), and by two minutes the beat has run its course and just starts getting annoying. Yeah, not much to say about this one at all, but it could have been better.
#8 – “Sweet Melody” – Little Mix
Produced by Peoples, MNEK, Morten “Rissi” Ristorp, Oliver Frid and Tayla Parx
I wonder if now that I listened to Bring Me the Horizon for half an hour straight that the last four songs all sound worse, or at least less interesting, in comparison. Well, I doubt that really, I think these songs will just end up being less interesting. I mean, five separate producers on a simple three-minute pop track? This’ll be as market-tested and manufactured as possible, as one would expect from Little Mix. I didn’t mind their last couple promo singles but this song seems to have some actual traction and even a high-budget video behind it and hence it debuted as high as #8. Well, is it any good? Well, it’s no 2013 Bring Me the Horizon, that’s for sure. Jokes aside, the nonsense vocal refrain is kind of awkward and the R&B production here is kind of minimal and just... off, particularly in the first verse and refrain, where the singing and hard 808 is met with only accompaniment from one stray snare that is just... there? The drop doesn’t feel like it has a proper build-up either, and doesn’t even feel like it lives up to that non-existent tension. I do love the harmonies towards the end of the track and the “he would lie, he would cheat over syncopated beats” line is kind of a bar, I suppose, but yeah, this production is awkward and I’m not sure if it really does the girls’ talent justice. I would have preferred something more dramatic and with more of a climax than the skittering hi-hats and vaguely dancehall-inspired bass grooves, but alas, here we are with a pretty mediocre, uninteresting track, which wasn’t exactly unexpected.
#3 – “Really Love” – KSI featuring Craig David and Digital Farm Animals
Produced by Digital Farm Animals and Mojam
Ah, the trio we all didn’t know we wanted but definitely deserved(?): YouTuber KSI, legendary R&B singer Craig David and a couple virtual elephants. KSI is more than a YouTuber or prankster now to be fair to the guy, with songs like “Lighter” he has cemented himself as a genuine pop star and not in the way that songs used to get viral or even back in 2017 with Jake Paul. KSI is taking this stuff seriously and having fun with it, and, hey, he beat up Logan Paul once or twice so I guess I respect the man to some extent. I’m honestly surprised he got Craig David to be on the song with him. I mean KSI may be popular but I never put much thought into his music or even think it’s any good although the song has clearly debuted this high for a reason. Craig David has a janky hook that just plopped onto the track for a chorus and bridge, with pretty generic lyrics about love, which KSI develops on in some oddly specific ways. He’ll buy this woman Amazon Prime – I hope you enjoy the Borat sequel, guys – and she’ll “wreck his balls like Miley”. Classy. Honestly, the song is mostly fine – KSI’s flow is kind of awkward and stiff still but it’s a lot smoother than it usually is and he does deliver a pretty convincing performance here, as does Craig David, who sounds as great as he did 20 years ago over this groovy house instrumental, with a great bassline that really does fit Craig David more than it does KSI. The trap breakdown is pretty well done as well, which surprised me as I assumed the song would lose all momentum afterwards but, no, it keeps on chugging. This is listenable and far from bad but it’s mostly just a serviceable pop tune. I have no issue with this sticking around as it probably will. Now for the big one:
#1 – “positions” – Ariana Grande
Produced by TBHits, Mr. Frank and London on da Track
Man, I’ve just reviewed 12 songs, I do not feel like talking about the biggest and most important one now. Well, maybe it’s not that and instead the fact that I have this conflict with Grande’s music where someone so unbelievably and obviously talented sounds so incredibly disinterested in the songwriting and production, to the point where her performance is irrelevant. Sure, sweetener and thank u, next had their highs but the former is a complete mess and the latter feels so dull and oddly characterless. Again, these albums aren’t all bad but I feel like they’re still so rushed and infuriatingly so, with Grande having very little involvement, or at least it sounds like that in these albums. Regardless of how much she contributes to each record, it always comes out the other end sounding impersonal, so I’m actually glad she dropped the pretence and is now just doing purely sexy R&B stuff. I haven’t listened to the full album yet but with song titles like “34+35”, I can kind of expect what I’m going into here. That said, I’m not really a big fan of the title track and lead single here, although I can understand why it debuted at #1. Firstly, the video where she becomes the President of the United States for practically no reason is great. Secondly, the beat is pretty good and produced by London on da Track, who I’m kind of disappointed didn’t put his producer tag here. It would have at least been kind of funny hearing it transition into Grande’s sweet whispery vocal tone. I like the slick trap percussion, cricket sound effects and that chirpy guitar pluck, and especially those strings in the second pre-chorus which sound genuinely awesome. Ariana’s a great performer but the chorus is kind of weak, especially lyrically – I don’t mind the opening and main line about switching positions, hell, it’s kind of clever, but “I’m in the Olympics the way I’m jumping through hoops”? Really? The bridge is also pretty short and lazy; I feel like it could have actually been done away with or put as an intro and would have worked just as well replacing the second chorus with that final chorus, background whistle notes and all. That said, the song is a solid lead single and I am kind of excited to hear the rest of the album, even if this is at least somewhat of a retread.
Conclusion
What a mixed bag. I’m generally pleased with what we have here though and I am going to give Best of the Week to “Teadrops” by Bring Me the Horizon with an Honourable Mention to Polo G for “Martin & Gina”, although Clairo would have gotten close without Rostam on the boards. There’s nothing all that bad here except “Golden” by Harry Styles which does get an easy Worst of the Week, with a Dishonourable Mention to CJ’s “Whoopty” for just being lazy. Here’s this week’s “spooky” top 10 – it is Halloween after all:
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You can follow me on Twitter @cactusinthebank for political ramblings if you so wish but I wouldn’t recommend it, especially if you like Keir Starmer, but all politics aside, thank you for reading this far and I’ll see you next week.
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