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#targeting
vyorei · 4 months
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Gotta prep for my meeting, should be back in an hour
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The surveillance advertising to financial fraud pipeline
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Monday (October 2), I'll be in Boise to host an event with VE Schwab. On October 7–8, I'm in Milan to keynote Wired Nextfest.
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Being watched sucks. Of all the parenting mistakes I've made, none haunt me more than the times my daughter caught me watching her while she was learning to do something, discovered she was being observed in a vulnerable moment, and abandoned her attempt:
https://www.theguardian.com/technology/blog/2014/may/09/cybersecurity-begins-with-integrity-not-surveillance
It's hard to be your authentic self while you're under surveillance. For that reason alone, the rise and rise of the surveillance industry – an unholy public-private partnership between cops, spooks, and ad-tech scum – is a plague on humanity and a scourge on the Earth:
https://pluralistic.net/2023/08/16/the-second-best-time-is-now/#the-point-of-a-system-is-what-it-does
But beyond the psychic damage surveillance metes out, there are immediate, concrete ways in which surveillance brings us to harm. Ad-tech follows us into abortion clinics and then sells the info to the cops back home in the forced birth states run by Handmaid's Tale LARPers:
https://pluralistic.net/2022/06/29/no-i-in-uter-us/#egged-on
And even if you have the good fortune to live in a state whose motto isn't "There's no 'I" in uter-US," ad-tech also lets anti-abortion propagandists trick you into visiting fake "clinics" who defraud you into giving birth by running out the clock on terminating your pregnancy:
https://pluralistic.net/2023/06/15/paid-medical-disinformation/#crisis-pregnancy-centers
The commercial surveillance industry fuels SWATting, where sociopaths who don't like your internet opinions or are steamed because you beat them at Call of Duty trick the cops into thinking that there's an "active shooter" at your house, provoking the kind of American policing autoimmune reaction that can get you killed:
https://www.cnn.com/2019/09/14/us/swatting-sentence-casey-viner/index.html
There's just a lot of ways that compiling deep, nonconsensual, population-scale surveillance dossiers can bring safety and financial harm to the unwilling subjects of our experiment in digital spying. The wave of "business email compromises" (the infosec term for impersonating your boss to you and tricking you into cleaning out the company bank accounts)? They start with spear phishing, a phishing attack that uses personal information – bought from commercial sources or ganked from leaks – to craft a virtual Big Store con:
https://www.fbi.gov/how-we-can-help-you/safety-resources/scams-and-safety/common-scams-and-crimes/business-email-compromise
It's not just spear-phishers. There are plenty of financial predators who run petty grifts – stock swindles, identity theft, and other petty cons. These scams depend on commercial surveillance, both to target victims (e.g. buying Facebook ads targeting people struggling with medical debt and worried about losing their homes) and to run the con itself (by getting the information needed to pull of a successful identity theft).
In "Consumer Surveillance and Financial Fraud," a new National Bureau of Academic Research paper, a trio of business-school profs – Bo Bian (UBC), Michaela Pagel (WUSTL) and Huan Tang (Wharton) quantify the commercial surveillance industry's relationship to finance crimes:
https://www.nber.org/papers/w31692
The authors take advantage of a time-series of ZIP-code-accurate fraud complaint data from the Consumer Finance Protection Board, supplemented by complaints from the FTC, along with Apple's rollout of App Tracking Transparency, a change to app-based tracking on Apple mobile devices that turned of third-party commercial surveillance unless users explicitly opted into being spied on. More than 96% of Apple users blocked spying:
https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/
In other words, they were able to see, neighborhood by neighborhood, what happened to financial fraud when users were able to block commercial surveillance.
What happened is, fraud plunged. Deprived of the raw material for committing fraud, criminals were substantially hampered in their ability to steal from internet users.
While this is something that security professionals have understood for years, this study puts some empirical spine into the large corpus of qualitative accounts of the surveillance-to-fraud pipeline.
As the authors note in their conclusion, this analysis is timely. Google has just rolled out a new surveillance system, the deceptively named "Privacy Sandbox," that every Chrome user is being opted in to unless they find and untick three separate preference tickboxes. You should find and untick these boxes:
https://www.eff.org/deeplinks/2023/09/how-turn-googles-privacy-sandbox-ad-tracking-and-why-you-should
Google has spun, lied and bullied Privacy Sandbox into existence; whenever this program draws enough fire, they rename it (it used to be called FLoC). But as the Apple example showed, no one wants to be spied on – that's why Google makes you find and untick three boxes to opt out of this new form of surveillance.
There is no consensual basis for mass commercial surveillance. The story that "people don't mind ads so long as they're relevant" is a lie. But even if it was true, it wouldn't be enough, because beyond the harms to being our authentic selves that come from the knowledge that we're being observed, surveillance data is a crucial ingredient for all kinds of crime, harassment, and deception.
We can't rely on companies to spy on us responsibly. Apple may have blocked third-party app spying, but they effect nonconsensual, continuous surveillance of every Apple mobile device user, and lie about it:
https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar
That's why we should ban commercial surveillance. We should outlaw surveillance advertising. Period:
https://www.eff.org/deeplinks/2022/03/ban-online-behavioral-advertising
Contrary to the claims of surveillance profiteers, this wouldn't reduce the income to ad-supported news and other media – it would increase their revenues, by letting them place ads without relying on the surveillance troves assembled by the Google/Meta ad-tech duopoly, who take the majority of ad-revenue:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising
We're 30 years into the commercial surveillance pandemic and Congress still hasn't passed a federal privacy law with a private right of action. But other agencies aren't waiting for Congress. The FTC and DoJ Antitrust Divsision have proposed new merger guidelines that allow regulators to consider privacy harms when companies merge:
https://www.regulations.gov/comment/FTC-2023-0043-1569
Think here of how Google devoured Fitbit and claimed massive troves of extremely personal data, much of which was collected because employers required workers to wear biometric trackers to get the best deal on health care:
https://www.eff.org/deeplinks/2020/04/google-fitbit-merger-would-cement-googles-data-empire
Companies can't be trusted to collect, retain or use our personal data wisely. The right "balance" here is to simply ban that collection, without an explicit opt-in. The way this should work is that companies can't collect private data unless users hunt down and untick three "don't spy on me" boxes. After all, that's the standard that Google has set.
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If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/09/29/ban-surveillance-ads/#sucker-funnel
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Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg
CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en
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just-a-blog-for-polls · 2 months
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Severe distress: caused impairment in social, occupational, and/or school functioning, and (would have) required professional help
Moderate distress: caused negative emotions and other negative effects (e.g. physical symptoms of anxiety, sleep problems) but did not cause impairment in the domains mentioned above and wasn't so bad that professional help would have been necessary
Mild distress: caused negative emotions but it was rather easy to get rid of them and it did not cause other negative effects nor would it have required professional help
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giffypudding · 2 months
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You're always in my scopes
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gettothestabbing · 2 years
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rbbaileyjr · 6 months
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What is a Sales Funnel? Everything You Need to Know
For someone who tried marketing his own books unsuccessfully, this is some handy information. I’ve seen ads about events for click funnels, but didn’t know exactly what it even was. Still don’t, but interesting because it does have some common sense elements that I like. It’s a least a start. Please note: I AM NOT A FINANCIAL ADVISOR. Just thought this was interesting, so try at your own…
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afifaic · 7 months
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Marketing to the wrong type of customer can lead to poor product performance. If you know who your current customers are, you can target them in the future.
Comparative studies are great for monitoring the advancement of your competitors relative to that of your business. If they are well ahead of you, this is a great chance for you to find out what they are doing that you aren't. You can create business strategies to help you keep one step ahead of your rivals.
Market research assist in determining market viability, lowering the risk of failure. Understanding customers’ needs is crucial to reduce risks, which leads to profitability.
social media marketing is a great way to connect with potential customers by sharing a brand’s storyline, showing off your products or services, and structuring relationships with potential customers. Finally, social media marketing is an influential tool for building brand awareness and attracting leads.
Follow for more tips-
Twitter- @afifaic
Instagram- @afifaic
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windvexer · 1 year
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Hi! Sorry for being on anon, I'm quite shy T-T.
Is it possible to perform a spell for my long-distance gf? She's being worked to death as of late and I feel like a work-life balance spell might help.
If it is, how would I do it?
Please do not feel pressured to answer! I hope you have a good day and thank you for reading my ask.
Hello,
It is possible.
You would need to find a targeting method which allows you to send your magic long distances.
This may be done in many ways. Sending your girlfriend something in the mail which has already been enchanted works well.
However, you could also obtain a taglock for her, make a poppet of her, or explore other methods of distance magic.
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supportsymbiote · 2 years
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I am devastated by how the news are reporting about monkey pox in my country. I simply can't believe what I'm reading is actually how they're wording and putting things - pointing the finger at gay men and kinky people. How is "Monkeypox is spreading through sex and encounters between men" an appropriate way to talk about a virus? There isn't a better, less inflammatory way to put this, that doesn't stigmatize people?
Doesn't anybody remember the eighties and how gay people were treated because of a virus and how the news were covered? Haven't we learned anything?
This has been happening for a couple days now, in newslets more than one.
I'll give it a few days, tops, and we'll have assholes calling gay people monkeys, and other terrifying bullshit that's inevitable with this kind of rhetoric.
I honestly, truly, thought this country had advanced from the Stone Age. I'm horrified to be wrong in my assessment.
I don't know how the spread of monkeypox is covered elsewhere in the world, but I sincerely hope it is done without this kind of finger pointing.
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iridium9 · 2 years
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"biosynthesis_55"
may 2022
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mauroslife · 1 year
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Target: Money From EVERYONE!
Target: Money From EVERYONE! . #blog #blogger #blogging #post #posting #marketing #target #targeting #business #people #money #success
If you have read my little column about business, you know already that customers are the key of success. The more people comes to you, the better. At least is the main truth. The truth behind the truth is different. A lot of people means lot of attention. And it is good for business. However, the big question is: how many of those people spends money? This is the main problem of lot of…
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jeff-drake · 2 years
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This is very real and has taken, stolen, years of my life from me...
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tarotindabox · 2 years
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Am I the only one who struggles with gathering audience on instagram?
And it's not like my account is ugly to follow!
I just don't understand why the number of followers is growing really sloooowwwww.....
Throughout a year and a half there were so many people who followed and unfollowed me basically on the same day. These are those who practise mass following and it's really frustrating, disappointing and even demotivating. I never practise mass following so, if I follow someone it's because I sincerely am interested in a person and/or in their content. Whereas massfollowers don't even pay attention to people they start following. To me it looks like a soulless activity....
What really still motivates me is the thing that I stubbornly continue doing what I like and I have people around who are inspired by that and we all inspire each other. So, I am infinitely grateful for that. I am grateful to the universe and to all those souls who support me. I am also grateful to myself for not giving up, for finding strength to move forwards, for not being afraid!
PS I don't judge mass followers as it's their way, their choice. I only shared my thoughts on this phenomenon. Just not my cup of tea.
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kyledefoor · 1 year
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Targeting is real. Target sizes, splits and manipulation times should adhere to realistic targeting zones from my experience. Interestingly, realistic target zones are smaller than most commercially available targets. IPSC/USPSA targets have a great head box target area. The body A zone, if cut in half, is the truth. For blade work, a thorough knowledge of major arteries and their true placement is key. #targeting #timersandswitches #thankttk #defoor #defoorproformanceshooting #kd4 #inttkwetrust https://www.instagram.com/p/Coxqv5WuEOa/?igshid=NGJjMDIxMWI=
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jorgecavalcante · 2 years
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Is Bing Really Rendering AngularJs?
Is Bing Really Rendering AngularJs?
[vc_row][vc_column][vc_column_text]Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be…
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aaahhh em i hope you don't mind if i scream--they're watching football and the yearning from bucky i just can't--
Please, scream at me all you want! It's terrible, isn't it? They're so dumb.
(but also it's perfect and the characterization is gold)
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