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mostlysignssomeportents · 10 months

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Kickstarting a book to end enshittification, because Amazon will not carry it

My next book is The Internet Con: How to Seize the Means of Computation: it’s a Big Tech disassembly manual that explains how to disenshittify the web and bring back the old good internet. The hardcover comes from Verso on Sept 5, but the audiobook comes from me — because Amazon refuses to sell my audio:

https://www.kickstarter.com/projects/doctorow/the-internet-con-how-to-seize-the-means-of-computation

Amazon owns Audible, the monopoly audiobook platform that controls >90% of the audio market. They require mandatory DRM for every book sold, locking those books forever to Amazon’s monopoly platform. If you break up with Amazon, you have to throw away your entire audiobook library.

That’s a hell of a lot of leverage to hand to any company, let alone a rapacious monopoly that ran a program targeting small publishers called “Project Gazelle,” where execs were ordered to attack indie publishers “the way a cheetah would pursue a sickly gazelle”:

https://www.businessinsider.com/sadistic-amazon-treated-book-sellers-the-way-a-cheetah-would-pursue-a-sickly-gazelle-2013-10

[Image ID: Journalist and novelist Doctorow (Red Team Blues) details a plan for how to break up Big Tech in this impassioned and perceptive manifesto….Doctorow’s sense of urgency is contagious -Publishers Weekly]

I won’t sell my work with DRM, because DRM is key to the enshittification of the internet. Enshittification is why the old, good internet died and became “five giant websites filled with screenshots of the other four” (h/t Tom Eastman). When a tech company can lock in its users and suppliers, it can drain value from both sides, using DRM and other lock-in gimmicks to keep their business even as they grow ever more miserable on the platform.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

[Image ID: A brilliant barn burner of a book. Cory is one of the sharpest tech critics, and he shows with fierce clarity how our computational future could be otherwise -Kate Crawford, author of The Atlas of AI”]

The Internet Con isn’t just an analysis of where enshittification comes from: it’s a detailed, shovel-ready policy prescription for halting enshittification, throwing it into reverse and bringing back the old, good internet.

How do we do that? With interoperability: the ability to plug new technology into those crapulent, decaying platform. Interop lets you choose which parts of the service you want and block the parts you don’t (think of how an adblocker lets you take the take-it-or-leave “offer” from a website and reply with “How about nah?”):

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

But interop isn’t just about making platforms less terrible — it’s an explosive charge that demolishes walled gardens. With interop, you can leave a social media service, but keep talking to the people who stay. With interop, you can leave your mobile platform, but bring your apps and media with you to a rival’s service. With interop, you can break up with Amazon, and still keep your audiobooks.

So, if interop is so great, why isn’t it everywhere?

Well, it used to be. Interop is how Microsoft became the dominant operating system:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

[Image ID: Nobody gets the internet-both the nuts and bolts that make it hum and the laws that shaped it into the mess it is-quite like Cory, and no one’s better qualified to deliver us a user manual for fixing it. That’s The Internet Con: a rousing, imaginative, and accessible treatise for correcting our curdled online world. If you care about the internet, get ready to dedicate yourself to making interoperability a reality. -Brian Merchant, author of Blood in the Machine]

It’s how Apple saved itself from Microsoft’s vicious campaign to destroy it:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

Every tech giant used interop to grow, and then every tech giant promptly turned around and attacked interoperators. Every pirate wants to be an admiral. When Big Tech did it, that was progress; when you do it back to Big Tech, that’s piracy. The tech giants used their monopoly power to make interop without permission illegal, creating a kind of “felony contempt of business model” (h/t Jay Freeman).

The Internet Con describes how this came to pass, but, more importantly, it tells us how to fix it. It lays out how we can combine different kinds of interop requirements (like the EU’s Digital Markets Act and Massachusetts’s Right to Repair law) with protections for reverse-engineering and other guerrilla tactics to create a system that is strong without being brittle, hard to cheat on and easy to enforce.

What’s more, this book explains how to get these policies: what existing legislative, regulatory and judicial powers can be invoked to make them a reality. Because we are living through the Great Enshittification, and crises erupt every ten seconds, and when those crises occur, the “good ideas lying around” can move from the fringes to the center in an eyeblink:

https://pluralistic.net/2023/06/12/only-a-crisis/#lets-gooooo

[Image ID: Thoughtfully written and patiently presented, The Internet Con explains how the promise of a free and open internet was lost to predatory business practices and the rush to commodify every aspect of our lives. An essential read for anyone that wants to understand how we lost control of our digital spaces and infrastructure to Silicon Valley’s tech giants, and how we can start fighting to get it back. -Tim Maughan, author of INFINITE DETAIL]

After all, we’ve known Big Tech was rotten for years, but we had no idea what to do about it. Every time a Big Tech colossus did something ghastly to millions or billions of people, we tried to fix the tech company. There’s no fixing the tech companies. They need to burn. The way to make users safe from Big Tech predators isn’t to make those predators behave better — it’s to evacuate those users:

https://pluralistic.net/2023/07/18/urban-wildlife-interface/#combustible-walled-gardens

I’ve been campaigning for human rights in the digital world for more than 20 years; I’ve been EFF’s European Director, representing the public interest at the EU, the UN, Westminster, Ottawa and DC. This is the subject I’ve devoted my life to, and I live my principles. I won’t let my books be sold with DRM, which means that Audible won’t carry my audiobooks. My agent tells me that this decision has cost me enough money to pay off my mortgage and put my kid through college. That’s a price I’m willing to pay if it means that my books aren’t enshittification bait.

But not selling on Audible has another cost, one that’s more important to me: a lot of readers prefer audiobooks and 9 out of 10 of those readers start and end their searches on Audible. When they don’t find an author there, they assume no audiobook exists, period. It got so bad I put up an audiobook on Amazon — me, reading an essay, explaining how Audible rips off writers and readers. It’s called “Why None of My Audiobooks Are For Sale on Audible”:

https://pluralistic.net/2022/07/25/can-you-hear-me-now/#acx-ripoff

[Image ID: Doctorow has been thinking longer and smarter than anyone else I know about how we create and exchange value in a digital age. -Douglas Rushkoff, author of Present Shock]

To get my audiobooks into readers’ ears, I pre-sell them on Kickstarter. This has been wildly successful, both financially and as a means of getting other prominent authors to break up with Amazon and use crowdfunding to fill the gap. Writers like Brandon Sanderson are doing heroic work, smashing Amazon’s monopoly:

https://www.brandonsanderson.com/guest-editorial-cory-doctorow-is-a-bestselling-author-but-audible-wont-carry-his-audiobooks/

And to be frank, I love audiobooks, too. I swim every day as physio for a chronic pain condition, and I listen to 2–3 books/month on my underwater MP3 player, disappearing into an imaginary world as I scull back and forth in my public pool. I’m able to get those audiobooks on my MP3 player thanks to Libro.fm, a DRM-free store that supports indie booksellers all over the world:

https://blog.libro.fm/a-qa-with-mark-pearson-libro-fm-ceo-and-co-founder/

Producing my own audiobooks has been a dream. Working with Skyboat Media, I’ve gotten narrators like @wilwheaton, Amber Benson, @neil-gaiman and Stefan Rudnicki for my work:

https://craphound.com/shop/

[Image ID: “This book is the instruction manual Big Tech doesn’t want you to read. It deconstructs their crummy products, undemocratic business models, rigged legal regimes, and lies. Crack this book and help build something better. -Astra Taylor, author of Democracy May Not Exist, but We’ll Miss It When Its Gone”]

But for this title, I decided that I would read it myself. After all, I’ve been podcasting since 2006, reading my own work aloud every week or so, even as I traveled the world and gave thousands of speeches about the subject of this book. I was excited (and a little trepedatious) at the prospect, but how could I pass up a chance to work with director Gabrielle de Cuir, who has directed everyone from Anne Hathaway to LeVar Burton to Eric Idle?

Reader, I fucking nailed it. I went back to those daily recordings fully prepared to hate them, but they were good — even great (especially after my engineer John Taylor Williams mastered them). Listen for yourself!

https://archive.org/details/cory_doctorow_internet_con_chapter_01

I hope you’ll consider backing this Kickstarter. If you’ve ever read my free, open access, CC-licensed blog posts and novels, or listened to my podcasts, or come to one of my talks and wished there was a way to say thank you, this is it. These crowdfunders make my DRM-free publishing program viable, even as audiobooks grow more central to a writer’s income and even as a single company takes over nearly the entire audiobook market.

Backers can choose from the DRM-free audiobook, DRM-free ebook (EPUB and MOBI) and a hardcover — including a signed, personalized option, fulfilled through the great LA indie bookstore Book Soup:

https://www.kickstarter.com/projects/doctorow/the-internet-con-how-to-seize-the-means-of-computation

What’s more, these ebooks and audiobooks are unlike any you’ll get anywhere else because they are sold without any terms of service or license agreements. As has been the case since time immemorial, when you buy these books, they’re yours, and you are allowed to do anything with them that copyright law permits — give them away, lend them to friends, or simply read them with any technology you choose.

As with my previous Kickstarters, backers can get their audiobooks delivered with an app (from libro.fm) or as a folder of MP3s. That helps people who struggle with “sideloading,” a process that Apple and Google have made progressively harder, even as they force audiobook and ebook sellers to hand over a 30% app tax on every dollar they make:

https://www.kickstarter.com/projects/doctorow/red-team-blues-another-audiobook-that-amazon-wont-sell/posts/3788112

Enshittification is rotting every layer of the tech stack: mobile, payments, hosting, social, delivery, playback. Every tech company is pulling the rug out from under us, using the chokepoints they built between audiences and speakers, artists and fans, to pick all of our pockets.

The Internet Con isn’t just a lament for the internet we lost — it’s a plan to get it back. I hope you’ll get a copy and share it with the people you love, even as the tech platforms choke off your communities to pad their quarterly numbers.

Next weekend (Aug 4-6), I'll be in Austin for Armadillocon, a science fiction convention, where I'm the Guest of Honor:

https://armadillocon.org/d45/

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/07/31/seize-the-means-of-computation/#the-internet-con

[Image ID: My forthcoming book 'The Internet Con: How to Seize the Means of Computation' in various editions: Verso hardcover, audiobook displayed on a phone, and ebook displayed on an e-ink reader.]

#pluralistic #trustbusting #big tech #gift guide #kickstarter #the internet con #books #audiobooks #enshitiffication #disenshittification #crowdfunders #seize the means of computation #audible #amazon #verso

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torpublishinggroup · 6 months

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GET BOOKT

A guide of books to gift the people in your life and yourself!

For the person who made a 200+ slide powerpoint about Neon Genesis Evangelion for a presentation party… Also for those who attend presentation parties…

The Archive Undying by @emcandon

For all former and current theater kids (affectionate)...

Will Do Magic for Small Change by Andrea Hairston

For the reader who prefers their off-the-wall science fiction tempered with social commentary, or enjoys social commentary in a space opera font…

The Jinn-Bot of Shantiport by Samit Basu

━ ˖°˖ ☾☆☽ ˖°˖ ━

For the friend with the SHUDDER account…

Piñata: A Novel by Leopoldo Gout

For the burned-out chosen one who’s so, so tired…

The Saint of Bright Doors by @adamantine

For the tumblr mutual that fell down the wuxia cdrama hole…

The Water Outlaws by S. L. Huang

━ ˖°˖ ☾☆☽ ˖°˖ ━

For the gamer who fondly remembers their confrontation with Rayquaza atop the Sky Pillar…

Untethered Sky by Fonda Lee

For the “smash first, questions later” friend in your life…

Ebony Gate by Julia Vee & Ken Bebelle

For a tragic superwholockian in dire need of restorative sapphic fiction…

The Mimicking of Known Successes by Malka Older

━ ˖°˖ ☾☆☽ ˖°˖ ━

For the reader who wished Jonathan Strange & Mr Norrell was actually Jonathan Strange/Mr Norrell…

The Last Binding trilogy by @fahye, including:

● A Marvellous Light

● A Restless Truth

● A Power Unbound

━ ˖°˖ ☾☆☽ ˖°˖ ━

Not enough books? We agree. Check out our other GET BOOKT guide.

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emmastudies · 5 months

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Free Intentional Spending Tracker for Notion

It's Day 8 of the 12 Days of Giving!

Track your wishlist and fill in details to help make more informed decisions regarding your purchases. Comes with an comprehensive way to categorise your wants & seeing the impact on your budgets. Whilst this has budgeting features, it's more about how you're spending and making sure those purchases are considered. Features include:

spending goals for 2024

active wishlist & watching space

detailed digital wishlist and budget impact

wishlist categorises & year budgeting

pre-populated dates with calendar view for revisiting items after "cool off period"

gift gifting ideas (by idea, rather than recipient for more intentional gifting!)

recipient database

Download Free Here

Check back in each day for a new free item! Hopefully they're all useful and a fun way to end the year 🥰🎁

#download #free #wallpaper #studyspo #studyblr #emmastudies #studying #freebie #notion #notion template #spending #money #finances #old money #intentional spending #intentional living #gift guide

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70sscifiart · 5 months

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The Last-Minute Sci-Fi Gift Guide

There's only one thing worse than procrastinating on getting gifts for your loved ones, and that's procrastinating on putting together a guide to help out everyone else with all those gifts. It's Dec 12, so you can decide for yourself which I'm doing.

Art book: Worlds Beyond Time, $32

If you follow this blog, you might have heard of this one. I published Worlds Beyond Time: Sci-Fi Art of the 1970s this year after five years of work on it, and I think it's really good! 400+ images, 100+ artists, with lots of fun art history and jokes.

Also, it's just $20 right now if you order through my publisher and use the code SKIPTHELINE! Cheapest it's ever been!

Card game: Coup, $14

In this "social deduction" card game, you play as a government official in a future dystopia who needs to backstab their way into power. Everyone starts out with just two cards in this bluffing game, so the tide can turn pretty quick when players start assassinating each other's cards. The fast pace makes it a good gift for someone who loves spies but thinks they don't like card games.

Game to play over Zoom: Bad Spaceships, $3

If a bluffing game stresses you out, try Bad Spaceships: It's a collaborative world-building game in which you roll dice to see what area of your spaceship connects to another, forcing you to spitball exactly why this is the case. As the game puts it, you might fix the hull by playing Tetris, or charge your weapons in the swimming pool. You're basically getting weird prompts to tell a story that can evolve over the course of the game.

It's such an indie game that it comes as PDFs you download from itch.io, but you can play it just as well over Zoom, if you're looking for an excuse to catch up with your old digital nomad college friend.

Movies/TV: Streaming service gift card

Gift cards are all well and good, but you can personalize them by recommending a few of your favorite shows as well. I suggest:

Hulu: Cowboy Bebop

Apple TV+: Severance

Criterion Channel: Ravenous, Paprika, Strange Days

Paramount+: Yellowjackets

Amazon Prime: The Devil's Hour

But to be honest, this entry is just an excuse to talk about the new Max show Scavenger’s Reign. Inspired by the work of French artist Moebius and with a clear debt to famed 70s animated film Fantastic Planet, this stylish sci-fi show features a bunch of humans trying to survive on a beautiful but hostile alien world. Perfect for lovers of fictional nature.

Vintage sci-fi

This Etsy shop has some good stuff, like the 1971 Frank Kelly Freas NASA poster above, a bit of history that I even mentioned on page 167 of my art book.

Penguin science fiction postcards, $28

These postcards have a ton of very cool sci-fi covers I've blogged in the past – great value if you want a lot of art for a low cost.

Meteorite pendant necklace, $34

I think we all know what kind of rock your loved ones need around their neck: A chunk of meteorite straight out of the 1576 Argentinan meteorite fall.

Book recs

For astronauts: Packing for Mars by Mary Roach, The New Guys: The Historic Class of Astronauts That Broke Barriers and Changed the Face of Space Travel by Meredith Bagby

For comedians: Gideon the Ninth by Tamsyn Muir, Even Greater Mistakes: Short Stories by Charlie Jane Anders

For sleuths: Six Wakes by Mur Lafferty, Drunk on All Your Strange New Words by Eddie Robson

For crafters: Knits of Tomorrow: Toys and Accessories for your Retro-Future Needs

For the resistance fighters: The Light Brigade by Kameron Hurley, An Unkindness of Ghosts by Rivers Solomon

For slasher movie fans: Clown in a Cornfield by Adam Cesare

Syd Mead "Biomorph Vehicle" button down shirt, $49

T-shirts aren't classy enough for the world's coolest visual futurist, Syd Mead. I haven't actually bought this incredibly odd shirt, but I really need to.

Art prints (and more) from 70s sci-fi artists

Artist shops can be surprisingly hard to track down on the internet, but here's a short list of ones I've come across. All of these artists are featured in my book (except one), so you can read up on them before you commit to a print.

Michael Whelan

John Harris

Syd Mead

Don Maitz

David B Mattingly

Peter Andrew Jones - Jones was one of just a few artists who declined to be included in my art book, but he has a distinct, colorful style that I would have loved to have featured!

Finally, here's one extra bonus, just for everyone who made it to the end of this article: The UK-based educational charity Centre for Computing History sells three big officially licensed John Harris posters featuring these three artworks, famous for their use as covers for Sinclair programming manuals.

It's a great deal that I've never seen mentioned anywhere, and Harris' work has a timeless quality that makes it great for an unassuming wall decoration. If you're outside the UK, the shipping costs will be a pain, but there's no better deal for a classic sci-fi poster.

#gift guide #sci-fi #sci-fi gift ideas #gift ideas #retro sci-fi art

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chubbiichii · 5 months

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Froggy and Mushroom Clay Tic Tac Toe Board

ETSY

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dduane · 8 months

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#blind #low vision #gift guide

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mildmayfoxe · 5 months

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are YOU a cool and sexy weirdo or do you KNOW some cool and sexy weirdos?? do you love presenting yourself as a supporter of the arts?? are you a fan of giving money directly to artists?? do you still have some spaces on your walls that need to be filled or KNOW someone with spaces on their walls that need to be filled?? do you need to buy gifts for someone for whatever kind of potential reason? are you aching for objects to fill the void? I HAVE GOOD NEWS! 🎉❤️‍🔥

#shop tag #art tag #this is my last big holiday push post. get stuff NOW while there's still time! i might close my shop temporarily next weekend just to head #off holiday shopping bc by then it's too late to ship on time.#shop small #artists on tumblr #gift guide #us shipping deadline is DECEMBER 16 & its already too late for everyone outside the us. sorry guys.#if you're not in the us obvs still feel free to get stuff it's just probably not gonna get there by xmas

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sillysillystrudel · 5 months

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#hyena agenda may be slightly inactive but it sounds like ppl still get their orders so idk #furry #fursuiter #furry fandom #furblr #anthro #gift guide #gift ideas #Christmas #infographic #0fox shop #camp howl #furries #fursuit #posting again bc it turns out my settings were fucked up

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phandomnews · 5 months

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@this-is-z-art-blog is hosting the 8 Ecto nights events, and you can find more information on their page!

@phandomholidaytruce - for anyone who wishes to help!

Shop links:

dansaiyanart shop

CopperLyrebird - Redbubble

StarStorm - Redbubble & Threadless

ArtisfingersStudio - Etsy

#gift guide #gift guide 2023 #phandom news #December 2023 #etsy #shop #redbubble #eight ecto nights #Newsletter #holiday season #phandom truce #green with envy #phandom events

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spookysalem13 · 3 months

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Goth Valentine's Gifts

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illustriousaestheticc · 5 months

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mostlysignssomeportents · 8 months

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Yanis Varoufakis’s “Technofeudalism: What Killed Capitalism?”

Monday (October 2), I'll be in Boise to host an event with VE Schwab. On October 7–8, I'm in Milan to keynote Wired Nextfest.

Socialists have been hotly anticipating the end of capitalism since at least 1848, when Marx and Engels published The Communist Manifesto - but the Manifesto also reminds us that capitalism is only too happy to reinvent itself during its crises, coming back in new forms, over and over again:

https://www.nytimes.com/2022/10/31/books/review/a-spectre-haunting-china-mieville.html

Now, in Technofeudalism: What Killed Capitalism, Yanis Varoufakis - the "libertarian Marxist" former finance minister of Greece - makes an excellent case that capitalism died a decade ago, turning into a new form of feudalism: technofeudalism:

https://www.penguin.co.uk/books/451795/technofeudalism-by-varoufakis-yanis/9781847927279

To understand where Varoufakis is coming from, you need to go beyond the colloquial meanings of "capitalism" and "feudalism." Capitalism isn't just "a system where we buy and sell things." It's a system where capital rules the roost: the richest, most powerful people are those who coerce workers into using their capital (factories, tools, vehicles, etc) to create income in the form of profits.

By contrast, a feudal society is one organized around people who own things, charging others to use them to produce goods and services. In a feudal society, the most important form of income isn't profit, it's rent. To quote Varoufakis: "rent flows from privileged access to things in fixed supply" (land, fossil fuels, etc). Profit comes from "entrepreneurial people who have invested in things that wouldn't have otherwise existed."

This distinction is subtle, but important: "Profit is vulnerable to market competition, rent is not." If you have a coffee shop, then every other coffee shop that opens on your block is a competitive threat that could erode your margins. But if you own the building the coffee shop owner rents, then every other coffee shop that opens on the block raises the property values and the amount of rent you can charge.

The capitalist revolution - extolled and condemned in the Manifesto - was led by people who valorized profits as the heroic returns for making something new in this world, and who condemned rents as a parasitic drain on the true producers whose entrepreneurial spirits would enrich us all. The "free markets" extolled by Adam Smith weren't free from regulation - they were free from rents:

https://locusmag.com/2021/03/cory-doctorow-free-markets/

But rents, Varoufakis writes, "survived only parasitically on, and in the shadows of, profit." That is, rentiers (people whose wealth comes from rents) were a small rump of the economy, slightly suspect and on the periphery of any consideration of how to organize our society. But all that changed in 2008, when the world's central banks addressed the Great Financial Crisis by bailing out not just the banks, but the bankers, funneling trillions to the people whose reckless behavior brought the world to the brink of economic ruin.

Suddenly, these wealthy people, and their banks, experienced enormous wealth-gains without profits. Their businesses lost billions in profits (the cost of offering the business's products and services vastly exceeded the money people spent on those products and services). But the business still had billions more at the end of the year than they'd had at the start: billions in public money, funneled to them by central banks.

This kicked off the "everything rally" in which every kind of asset - real estate, art, stocks, bonds, even monkey JPEGs - ballooned in value. That's exactly what you'd expect from an economy where rents dominate over profits. Feudal rentiers don't need to invest to keep making money - remember, their wealth comes from owning things that other people invest in to make money.

Rents are not vulnerable to competition, so rentiers don't need to plow their rents into new technology to keep the money coming in. The capitalist that leases the oil field needs to invest in new pumps and refining to stay competitive with other oil companies. But the rentier of the oil field doesn't have to do anything: either the capitalist tenant will invest in more capital and make the field more valuable, or they will lose out to another capitalist who'll replace them. Either way, the rentier gets more rent.

So when capitalists get richer, they spend some of that money on new capital, but when rentiers get richer, them spend money on more assets they can rent to capitalists. The "everything rally" made all kinds of capital more valuable, and companies that were transitioning to a feudal footing turned around and handed that money to their investors in stock buybacks and dividends, rather than spending the money on R&D, or new plants, or new technology.

The tech companies, though, were the exception. They invested in "cloud capital" - the servers, lines, and services that everyone else would have to pay rent on in order to practice capitalism.

Think of Amazon: Varoufakis likens shopping on Amazon to visiting a bustling city center filled with shops run by independent capitalists. However, all of those capitalists are subservient to a feudal lord: Jeff Bezos, who takes 51 cents out of every dollar they bring in, and furthermore gets to decide which products they can sell and how those products must be displayed:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

The postcapitalist, technofeudal world isn't a world without capitalism, then. It's a world where capitalists are subservient to feudalists ("cloudalists" in Varoufakis's thesis), as are the rest of us the cloud peons, from the social media users and performers who fill the technofuedalists' siloes with "content" to the regular users whose media diet is dictated by the cloudalists' recommendation systems:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

A defining feature of cloudalism is the ability of the rentier lord to destroy any capitalist vassal's business with the click of a mouse. If Google kicks your business out of the search index, or if Facebook blocks your publication, or if Twitter shadowbans mentions of your product, or if Apple pulls your app from the store, you're toast.

Capitalists "still have the power to command labor from the majority who are reliant on wages," but they are still mere vassals to the cloudalists. Even the most energetic capitalist can't escape paying rent, thanks in large part to "IP," which I claim is best understood as "laws that let a company reach beyond its walls to dictate the conduct of competitors, critics and customers":

https://locusmag.com/2020/09/cory-doctorow-ip/

Varoufakis points to ways that the cloudalists can cement their gains: for example, "green" energy doesn't rely on land-leases (like fossil fuels), but it does rely on networked grids and data-protocols that can be loaded up with IP, either or both of which can be turned into chokepoints for feudal rent-extraction. To make things worse, Varoufakis argues that cloudalists won't be able to muster the degree of coordination and patience needed to actually resolve the climate emergency - they'll not only extract rent from every source of renewables, but they'll also silo them in ways that make them incapable of doing the things we need them to do.

Energy is just one of the technofeudal implications that Varoufakis explores in this book: there are also lengthy and fascinating sections on geopolitics, monetary policy, and the New Cold War. Technofeudalism - and the struggle to produce a dominant fiefdom - is a very useful lens for understanding US/Chinese tech wars.

Though Varoufakis is laying out a technical and even esoteric argument here, he takes great pains to make it accessible. The book is structured as a long open letter to his father, a chemical engineer and leftist who was a political prisoner during the fascist takeover of Greece. The framing device works very well, especially if you've read Talking To My Daughter About the Economy, Varoufakis's 2018 radical economics primer in the form of a letter to his young daughter:

https://us.macmillan.com/books/9780374538491/talkingtomydaughterabouttheeconomy

At the very end of the book, Varoufakis calls for "a cloud rebellion to overthrow technofeudalism." This section is very short - and short on details. That's not a knock against the book: there are plenty of very good books that consist primarily or entirely of analysis of the problems with a system, without having to lay out a detailed program for solving those problems.

But for what it's worth, I think there is a way to plan and execute a "cloud rebellion" - a way to use laws, technology, reverse-engineering and human rights frameworks to shatter the platforms and seize the means of computation. I lay out that program in The Internet Con: How the Seize the Means of Computation, a book I published with Verso Books a couple weeks ago:

https://www.versobooks.com/products/3035-the-internet-con

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/09/28/cloudalists/#cloud-capital

#pluralistic #yanis varoufakis #socialism #communism #technofeudalism #economics #postcapitalism #political science #rent-seeking #rentiers #books #reviews #gift guide

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