Heals’ Furniture Store (June 2004) ph::Nadav Kander
really like nadav’s ad work (not this one in particular this is just for my page flow aesthetic), interesting distinct ideas good creative direction but also, most importantly, its pretty. hahahaha
In our latest class. We looked at advertising. I have covered some advertising in my various posts but one area of advertising I was yet to get to was food advertising. Above I have shared an Lidl summer booklet I had at home which advertises all their summer bbq products.
I really like this example as they use a range of techniques and methods here creating a fantastic piece of advertising.
The first being imagery, I love the imagery used by food companies and supermarkets. This booklet from Lidl has beautifully presented food with vibrant colours which creates strong delicious and fresh ingredient imagery for the advertisement. I especially like in the final image how they have a created a colour chart using the various fruit and veg.
Colour, Shapes and Layout
Along with the vibrant colourful, I really like the layout of the booklet, use of shapes and colours. Again very vibrant engaging colours used for the shapes and nice grids and shapes to layout the various text and product boxes.
Finally, the use of big, bold and colourful text works great here. Very eye catching and easy to read.
An example of really great advertising using a variety of elements to achieve this.