WITNESS DOCS // Logo Design
One of the great things about working in the world of podcasting is the variety of work I get to do. One day it’s illustration-heavy vinyl album art, the next, I’m staring at a host’s face and trying to find just the right typeface. And some days, well, I get to scratch the logo design itch!
At Stitcher, we have a few different networks and I’ve had the pleasure of branding a handful of them. Witness Docs was the first of the batch. As the name implies, it’s a documentary podcast network. They cover a variety of heavy topics worthy of a deep dive. From the unsolved murder of Isadore Banks in 1954, to an investigation into Britney Spears and conservatorships, each series digs in and brings these people’s stories to life.
For the network branding, I started where I always start - a kick-off meeting followed up with a bevy of sketches. After presenting these concepts, the team and I narrowed down to a small handful of directions. From there, I started refining the logomark as well as beginning to explore specific typefaces. From there we found our preferred direction and and I tightened up the details. We stuck with a simple black and white color palette, which allows for a clean and unobtrusive application across a variety of visually different podcast show art.
If you’re interested, you can find out more about the network here.
Female portrait study
I can't seem to find the reference picture nor the model in this portrait.
Quick sketch to explore colors, brushes and composition.
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