Branding & Packaging for Bianca Sciuto by Both
Brunswick-based designer Bianca Sciuto explores the intersection of interior, spatial and object design through her creative practice. When approached to create an identity for Bianca, Both was inspired to push the boundaries of a conventional identity to create something that would reflect Bianca’s experimental approach.
Moving away from the idea of what a logo is or should be, the typographic component of the identity revolves around the application of various letter widths, meaning each time the brand appears it is made from a unique combination of letters. The bold typography is contrasted with visual elements taken from within Bianca's work, applied as a pattern to tissue papers and stickers. This creates a brand experience that can be tailored depending on the application; from object packaging to client correspondence.
Both (formerly Mildred & Duck) is a branding and visual communication studio co-founded by Sigiriya Brown and Dan Smith in Melbourne in 2010. Their approach is simple; a genuine interest in the people and companies with which they choose to work leads to thoughtful and relevant design outcomes.
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Marilyn Buck, Remembering a 15 Year Old Palestinian Woman in Prison Chained to the Bed Springs. She Had Refused to Stop Singing, Summer 1988; in Conspiracy of Voices. Poetry, Writings and Art by the Women of the Resistance Conspiracy Case. Marilyn Buck, Linda Evans, Susan Rosenberg, and Laura Whitehorn, Emergency Committee to Defend the Human and Legal Rights of Political Prisoners, Washington, D.C., 1990, p. 7 (pdf here) [The Freedom Archives, San Francisco, CA]
chained for singing
clear minor notes
still her song soars
women sing songs
chants of exiled lives
and martyrs’ death
voices search out sounds
not yet noted on bars
not yet ordered on scales
to bring down walls
to raise Palestine, free
– Marilyn Buck, Summer 1988 (as in Wild Poppies. A poetry jam across prison walls. Poets and musicians honor poet and political prisoner Marilyn Buck, The Freedom Archives, San Francisco, CA, 2004) (reading by Vini Bhansali here)
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