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mostlysignssomeportents · 6 months

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What kind of bubble is AI?

My latest column for Locus Magazine is "What Kind of Bubble is AI?" All economic bubbles are hugely destructive, but some of them leave behind wreckage that can be salvaged for useful purposes, while others leave nothing behind but ashes:

https://locusmag.com/2023/12/commentary-cory-doctorow-what-kind-of-bubble-is-ai/

Think about some 21st century bubbles. The dotcom bubble was a terrible tragedy, one that drained the coffers of pension funds and other institutional investors and wiped out retail investors who were gulled by Superbowl Ads. But there was a lot left behind after the dotcoms were wiped out: cheap servers, office furniture and space, but far more importantly, a generation of young people who'd been trained as web makers, leaving nontechnical degree programs to learn HTML, perl and python. This created a whole cohort of technologists from non-technical backgrounds, a first in technological history. Many of these people became the vanguard of a more inclusive and humane tech development movement, and they were able to make interesting and useful services and products in an environment where raw materials – compute, bandwidth, space and talent – were available at firesale prices.

Contrast this with the crypto bubble. It, too, destroyed the fortunes of institutional and individual investors through fraud and Superbowl Ads. It, too, lured in nontechnical people to learn esoteric disciplines at investor expense. But apart from a smattering of Rust programmers, the main residue of crypto is bad digital art and worse Austrian economics.

Or think of Worldcom vs Enron. Both bubbles were built on pure fraud, but Enron's fraud left nothing behind but a string of suspicious deaths. By contrast, Worldcom's fraud was a Big Store con that required laying a ton of fiber that is still in the ground to this day, and is being bought and used at pennies on the dollar.

AI is definitely a bubble. As I write in the column, if you fly into SFO and rent a car and drive north to San Francisco or south to Silicon Valley, every single billboard is advertising an "AI" startup, many of which are not even using anything that can be remotely characterized as AI. That's amazing, considering what a meaningless buzzword AI already is.

So which kind of bubble is AI? When it pops, will something useful be left behind, or will it go away altogether? To be sure, there's a legion of technologists who are learning Tensorflow and Pytorch. These nominally open source tools are bound, respectively, to Google and Facebook's AI environments:

https://pluralistic.net/2023/08/18/openwashing/#you-keep-using-that-word-i-do-not-think-it-means-what-you-think-it-means

But if those environments go away, those programming skills become a lot less useful. Live, large-scale Big Tech AI projects are shockingly expensive to run. Some of their costs are fixed – collecting, labeling and processing training data – but the running costs for each query are prodigious. There's a massive primary energy bill for the servers, a nearly as large energy bill for the chillers, and a titanic wage bill for the specialized technical staff involved.

Once investor subsidies dry up, will the real-world, non-hyperbolic applications for AI be enough to cover these running costs? AI applications can be plotted on a 2X2 grid whose axes are "value" (how much customers will pay for them) and "risk tolerance" (how perfect the product needs to be).

Charging teenaged D&D players $10 month for an image generator that creates epic illustrations of their characters fighting monsters is low value and very risk tolerant (teenagers aren't overly worried about six-fingered swordspeople with three pupils in each eye). Charging scammy spamfarms $500/month for a text generator that spits out dull, search-algorithm-pleasing narratives to appear over recipes is likewise low-value and highly risk tolerant (your customer doesn't care if the text is nonsense). Charging visually impaired people $100 month for an app that plays a text-to-speech description of anything they point their cameras at is low-value and moderately risk tolerant ("that's your blue shirt" when it's green is not a big deal, while "the street is safe to cross" when it's not is a much bigger one).

Morganstanley doesn't talk about the trillions the AI industry will be worth some day because of these applications. These are just spinoffs from the main event, a collection of extremely high-value applications. Think of self-driving cars or radiology bots that analyze chest x-rays and characterize masses as cancerous or noncancerous.

These are high value – but only if they are also risk-tolerant. The pitch for self-driving cars is "fire most drivers and replace them with 'humans in the loop' who intervene at critical junctures." That's the risk-tolerant version of self-driving cars, and it's a failure. More than $100b has been incinerated chasing self-driving cars, and cars are nowhere near driving themselves:

https://pluralistic.net/2022/10/09/herbies-revenge/#100-billion-here-100-billion-there-pretty-soon-youre-talking-real-money

Quite the reverse, in fact. Cruise was just forced to quit the field after one of their cars maimed a woman – a pedestrian who had not opted into being part of a high-risk AI experiment – and dragged her body 20 feet through the streets of San Francisco. Afterwards, it emerged that Cruise had replaced the single low-waged driver who would normally be paid to operate a taxi with 1.5 high-waged skilled technicians who remotely oversaw each of its vehicles:

https://www.nytimes.com/2023/11/03/technology/cruise-general-motors-self-driving-cars.html

The self-driving pitch isn't that your car will correct your own human errors (like an alarm that sounds when you activate your turn signal while someone is in your blind-spot). Self-driving isn't about using automation to augment human skill – it's about replacing humans. There's no business case for spending hundreds of billions on better safety systems for cars (there's a human case for it, though!). The only way the price-tag justifies itself is if paid drivers can be fired and replaced with software that costs less than their wages.

What about radiologists? Radiologists certainly make mistakes from time to time, and if there's a computer vision system that makes different mistakes than the sort that humans make, they could be a cheap way of generating second opinions that trigger re-examination by a human radiologist. But no AI investor thinks their return will come from selling hospitals that reduce the number of X-rays each radiologist processes every day, as a second-opinion-generating system would. Rather, the value of AI radiologists comes from firing most of your human radiologists and replacing them with software whose judgments are cursorily double-checked by a human whose "automation blindness" will turn them into an OK-button-mashing automaton:

https://pluralistic.net/2023/08/23/automation-blindness/#humans-in-the-loop

The profit-generating pitch for high-value AI applications lies in creating "reverse centaurs": humans who serve as appendages for automation that operates at a speed and scale that is unrelated to the capacity or needs of the worker:

https://pluralistic.net/2022/04/17/revenge-of-the-chickenized-reverse-centaurs/

But unless these high-value applications are intrinsically risk-tolerant, they are poor candidates for automation. Cruise was able to nonconsensually enlist the population of San Francisco in an experimental murderbot development program thanks to the vast sums of money sloshing around the industry. Some of this money funds the inevitabilist narrative that self-driving cars are coming, it's only a matter of when, not if, and so SF had better get in the autonomous vehicle or get run over by the forces of history.

Once the bubble pops (all bubbles pop), AI applications will have to rise or fall on their actual merits, not their promise. The odds are stacked against the long-term survival of high-value, risk-intolerant AI applications.

The problem for AI is that while there are a lot of risk-tolerant applications, they're almost all low-value; while nearly all the high-value applications are risk-intolerant. Once AI has to be profitable – once investors withdraw their subsidies from money-losing ventures – the risk-tolerant applications need to be sufficient to run those tremendously expensive servers in those brutally expensive data-centers tended by exceptionally expensive technical workers.

If they aren't, then the business case for running those servers goes away, and so do the servers – and so do all those risk-tolerant, low-value applications. It doesn't matter if helping blind people make sense of their surroundings is socially beneficial. It doesn't matter if teenaged gamers love their epic character art. It doesn't even matter how horny scammers are for generating AI nonsense SEO websites:

https://twitter.com/jakezward/status/1728032634037567509

These applications are all riding on the coattails of the big AI models that are being built and operated at a loss in order to be profitable. If they remain unprofitable long enough, the private sector will no longer pay to operate them.

Now, there are smaller models, models that stand alone and run on commodity hardware. These would persist even after the AI bubble bursts, because most of their costs are setup costs that have already been borne by the well-funded companies who created them. These models are limited, of course, though the communities that have formed around them have pushed those limits in surprising ways, far beyond their original manufacturers' beliefs about their capacity. These communities will continue to push those limits for as long as they find the models useful.

These standalone, "toy" models are derived from the big models, though. When the AI bubble bursts and the private sector no longer subsidizes mass-scale model creation, it will cease to spin out more sophisticated models that run on commodity hardware (it's possible that Federated learning and other techniques for spreading out the work of making large-scale models will fill the gap).

So what kind of bubble is the AI bubble? What will we salvage from its wreckage? Perhaps the communities who've invested in becoming experts in Pytorch and Tensorflow will wrestle them away from their corporate masters and make them generally useful. Certainly, a lot of people will have gained skills in applying statistical techniques.

But there will also be a lot of unsalvageable wreckage. As big AI models get integrated into the processes of the productive economy, AI becomes a source of systemic risk. The only thing worse than having an automated process that is rendered dangerous or erratic based on AI integration is to have that process fail entirely because the AI suddenly disappeared, a collapse that is too precipitous for former AI customers to engineer a soft landing for their systems.

This is a blind spot in our policymakers debates about AI. The smart policymakers are asking questions about fairness, algorithmic bias, and fraud. The foolish policymakers are ensnared in fantasies about "AI safety," AKA "Will the chatbot become a superintelligence that turns the whole human race into paperclips?"

https://pluralistic.net/2023/11/27/10-types-of-people/#taking-up-a-lot-of-space

But no one is asking, "What will we do if" – when – "the AI bubble pops and most of this stuff disappears overnight?"

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/12/19/bubblenomics/#pop

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

tom_bullock (modified) https://www.flickr.com/photos/tombullock/25173469495/

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/

#pluralistic #ai #economics #business #hype #bubbles #bubblenomics #residue

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ganeshpunjal · 1 year

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#digitalmarketing #digitalmantraacademy #digital marketing course #search engine optimization (seo)#SEO Interview Questions #e-commerce #Google Ad words #YouTube Advertisements

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peterspinkrobe · 11 months

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Confession - priest!Miguel O’Hara x Reader [part 2]

Word count: 2,270 (oops)

Rating: mature for suggestive content. Mentions of masturbation. You have a dirty mind… tsk tsk. Religious content. Mentions of parental death (sorry for not tagging last time).

A/N: Thank you for your feral support in reading part 1! The art above is again by @Ejpuki on twt. They drew this moment from part one and JUST LOOK AT IT! They also did a pre-reading which I greatly appreciated. Go support them over there <3 I only tagged the people who explicitly stated bc I don’t want to overstep. Also, I guess I should watch Fleabag? Enjoy! part three is cookin’ in my noggin’

// Psalms 32:3-4

When I kept silent, my bones wasted away through my groaning all day long. For day and night your hand was heavy on me;

Rumbling sounds drone from the engine in a constant hum as the bus wheels roll down the asphalt, occasionally shuffling the passengers inside. Yourself included.

The wheels in your mind are conjuring images of too much skin, friction, and want. The mental pictures… different positions and other things that you’ve only read about - all featuring the same tall deacon from your small church.

You curse yourself for both your overactive imagination and forgetfulness for having left your headphones at home. Some loud music would drown out the whir of the bus and push out the flashes of lewdness that plagued you.

Reverend O’Hara, you learned that’s what transitional deacons are usually called after inquiring about the proper title on Google the second you got home from that communion, occupied the majority of your mind. He took up residence in your thoughts without even asking permission and you didn’t know the proper way to absolve your sanity of him. It had only been two weeks since you’d met him, two Sunday services, but you were hooked. This trip into the city was supposed to get you out of the house and help clear your mind of its recent inhabitant.

The methods you were currently using were certainly of no help. Nearly every night, for the past two weeks, you’d given into temptation. Allowing the streaking images of what you could only envision his toned body looked like to remain longer in your mind’s eye. His thumb on your lip, the quick swipe across - became more inquisitive of the inside of your mouth in your imagination. You pressed into yourself and thought of those long, thick fingers. You carried yourself away on highs with only his hands in mind. You yearned to baptize him in your waters.

You buried fingernails into your palms to ground yourself as the scenery outside the bus began the change drastically, pulling you out of your daydream.

Your hometown along the Catskill Mountains was enveloped by the natural world - tucked into valleys of the vast countryside. In the three weeks you’d been back home, you had already gotten used to surrounding greenery. You’d forgotten the toll that city expansion was having on the rows of vegetable and orchard farms in the surrounding areas.

Your gaze out the window watched tree lines and grassy hills give way to glimmers of futuristic architecture as the bus entered Nueva York. The rhythm of wheels on tarmac became a backdrop to the din of honking horns, shouting pedestrians, and blaring sirens. You had only recently left a city not too different from this one, but the drastic change in landscape from the mountains made your head spin. The inertia of the bus braking and accelerating over and over on the intersecting streets only added to the motion sickness. You recognize the next stop as the usual one you and your mother used when coming into the city. You quickly get off the bus, blessing the steady ground underneath as your boots hit the pavement.

Towering structures of carbon fiber and glass dominated the skyline, some illuminated by bright neon light displays, others blending into the afternoon sunshine. Advertisements for fast foods, fast money, and fast cars flickered on screens everywhere. You look to where the bus carried you from and, in contrast, the countryside stretched out, calling you back. Despite the slight familiarity in the maze of metal, the sudden change in surroundings made you slightly anxious.

The steady stream of citizens didn’t help your nerves either. You take a moment to get yourself together before following the foot traffic flow up a familiar street.

Your eyes recognize a food spot from a bygone era and you can’t help but smile. You picked up the pace as you headed to the establishment your family used to frequent. Timeless Treats is still here?! You pull on the long handled door and a wave of music, chatter, and sugar hit you at once. Much more pleasant than the waves of anxiety from moments before.

Entering the quaint eatery, you’re transported into a cozy atmosphere reminiscent of an old fashioned diner. A cheerful man at the front waves you in and shouts for you to ‘sit where ya want!’.

You recognized the vintage decor: rusted signs with cartoon mascots and ads for ice cream floats that cost only $2. Imagine! You select one of the smaller retro tables with two stools and hear a jukebox play a song you don’t recognize but tap your foot along to.

There was more to this diner than what it seems at first glance. A few more glances noticed the subtle touches where the diner had embraced the future where it mattered, with high-tech kitchen appliances that helped the staff immensely. A holographic menu pops up across the portion of the table you're sitting at and you slide your finger along the options.

This bakery specialized in delicious treats with a futuristic flare, with many favorites being popular since the establishment opened generations ago. Your eyes fell onto the pastry menu and your curiosity piqued as you ordered the ‘Time Traveler’s Torta.’

All the hustle of the city had occupied your mind until you were sitting alone at the table. Your eyes scanned the other occupants and you wondered what they were all talking about with their sugary sweets. It made you think of him again.

Dammit. A whole ten minutes without thinking of Reverend O’Hara, that’s a record! You couldn’t help the images of Miguel that fluttered now. Only this time you pictured him sitting at the table with you. The two of you share a dessert and you smile at the thought. You visualize his thumb coming to your face to wipe whipped cream from your lips only to plop the finger into his own mouth. That moment as mass replayed in your mind with differing flavors of spice on repeat.

The torta arrives and you gawk at the presentation of the treat. A classic cake with layers of light vanilla sponge, intricately placed swirls of sweet cream cheese frosting, and decadent chocolate sauce. This sweet was the perfect balance of timeless and futuristic as it sat on an oblong, ornate plate.

You savored the flavors as you ate and continued to imagine a date with the deacon. You ask yourself if deacons can even date and the thought pulls you out of your delusions for a moment. Get it together…

As you scooped the last bits of the pastry into your mouth, you pondered your dilemma. Mom always said that confession cleared a clouded consciousness, but there was no way you’d divulge this information to her. Her hypothetical reaction to your crush on a clergy member makes you shiver.

An idea comes to mind that makes you think to yourself that you’ve really gone mad.

The madness pushes you from your seat after paying for the dessert. There’s a slim chance what you’re looking for is actually there considering the cities expansions. That doubt doesn’t stop you from following a semi-recognizable path down the busy streets.

Every tall figure you pass makes you do a double take. The idea of the deacon brushing alongside you making you smile. You turn a corner as your imagination creates sweet scenarios with Reverend O’Hara and stop in your tracks. You cause people behind you to push into your back and spit harsh murmurs at you.

It was still there.

You were surprised for good reason. You were headed towards a relic of past times, nestled between buildings of glass and metal. There was some scaffolding supporting it as the building you headed towards was centuries old. Other than that - the structure you now stood and stared at jutted towards the sky in the old brick and mortar style you were used to seeing in your hometown.

But the Cathedral of Nueva York wasn’t like the humble church in your hometown. The ornate bell tower and large cross atop the chapel in front of you proved that. The only thing to change about the building was the name as the state itself saw many changes a few decades ago - including the name of the actual city.

You find yourself reminiscing on the few times you’d been to the church as you walked inside. Your family used to attend the fancy Easter services and Christmas plays. Those trips stopped after your father passed, and your mother rarely came to the city at all anymore. You remember seeing pictures of them on their wedding day at this very church. Priesthood is a tight knit group and Father Steen knew the head priest, who extended their church for their wedding services.

Given it was a weekday afternoon, there weren’t many souls inside. Despite the numerous options for seating, you sat in your usual middle pew, aisle seat.

You eyed the part of the church that had brought you here in the first place. The confession booth. Its cherrywood exterior made you think of those eyes that bore into yours that day of communion. You shake your head but the visual remains.

The church in your hometown didn’t have a confessional booth. Even if they did - why the hell would you confess there? To the subject of your lustful desires? So many questions and doubts enter your mind.

Could you really do this? Confess to a priest that you pined over a man in his chaste brotherhood? Think of the judgment!

Another thought occurs to you: their whole shtick was that only one entity could do the judging. And it was confidential. If you received some good ol’ fashioned Catholic scolding and Hail Mary’s, maybe that would be enough to get you back to your senses. Reverend O’Hara is a man devoted to God and cannot be hindered by the whims of a degenerate like yourself.

Emboldened by the potential to relieve yourself of your corrupt thoughts, you stand and approach the far right front of the church. The confessional is smaller than it looked from how you remember as a child and teen but it doesn’t stop you from nearly yanking the door open. You don’t even knock.

Thankfully no one is on the confessing side as you burst into the tiny box. The confined space became even smaller as you closed the door behind you quickly. Your mind races towards impure thoughts of the deacon pressed against you in the tight booth space. His height would force him to bend slightly over you and the visual almost knocks you onto the bench which would probably be right at crotch level…

You remember the times you’d done this before and cry out the usual, “Forgive me, for I have sinned and it has been many years since my last confession…”. Who were you even asking for forgiveness? You think for a moment about the last time you were in this booth. You felt so guilty about stealing from the general store all those years back. This was a different kind of confession. This would hopefully absolve yourself of the sinful attraction to the forbidden.

You start light, fumbling over the words, “I’ve gotten drunk and high, uh, a good bit while in college. I lied to my mother and got into major trouble as a result. I’ve been selfish and lazy.”

The anonymity and the release of it all lit a fire under you and you kept going.

“While I’m in this confession booth, and I know it is a sacred and holy place”, you sigh and hear shuffling on the opposite side of the wall, the priest waiting patiently on the other side. “I’ve been struggling with my faith and don’t believe in god…”

You hear the clergyman start to interject but the voice that comes out of you has a fierce tone.

“I’m not done.” Now it was the priest’s turn to sigh and you see movement through the small slits in the partition, but hear nothing else. You continue. The most scandalous part to admit had yet to be said.

“Father, I’ve been lustful over the deacon at my church.” There’s silence on the other end and before embarrassment can take over you continue, “I’m constantly thinking of him and having impure thoughts that drive me to-“ oh god, here it is

“Touch myself. Daily. With this deacon on my mind.” You can’t stop the heat from painting your cheeks a deep red.

“I feel guilty because he isn’t for me to think that way about. From just the two times I’ve seen him, I know he is a good man who does good things. He’s on a path towards righteousness. He’s worthy.” To your shock, you feel tears form and they begin to fall.

“I’m a sinful nonbeliever. Definitely not someone he could be with, unworthy of devotion of any kind. And I’m not good.” Your breathing becomes shaky as the tears fall harder. Despite the fact that you feel your words are the truth, you can’t help but imagine him there now. Comforting you as you cry.

Now that you’ve finished confession, you expect to hear an outburst of disapproval or at least ‘50 Hail Mary’s’ to absolve you of your confessed transgressions.

But that’s not what you heard next.

You hear your name. You hear your name in that sweet music that’s been ringing in your ears the last week or so. This time the musical tone is cautious. Your mouth hangs open in disbelief as your eyes glue to the wall where the music came from.

To confirm your suspicions, you grab the knob on the partition and yank it back.

Through the small window you see a familiar pair of eyes analyzing your face, heavy with worry.

Reverend O’Hara had just taken your confession…

I pray you liked this, dear reader.

Tagged ppl - @friendlynbhdzero @ceoofghosts it won’t let me tag you @hoelychildofgod

#miguel o'hara #fanfic #miguel x reader #priest!miguel #priest au #au fic #across the spiderverse #miguel x you

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fabaulti · 11 months

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I think most of us should take the whole ai scraping situation as a sign that we should maybe stop giving google/facebook/big corps all our data and look into alternatives that actually value your privacy.

i know this is easier said than done because everybody under the sun seems to use these services, but I promise you it’s not impossible. In fact, I made a list of a few alternatives to popular apps and services, alternatives that are privacy first, open source and don’t sell your data.

right off the bat I suggest you stop using gmail. it’s trash and not secure at all. google can read your emails. in fact, google has acces to all the data on your account and while what they do with it is already shady, I don’t even want to know what the whole ai situation is going to bring. a good alternative to a few google services is skiff. they provide a secure, e3ee mail service along with a workspace that can easily import google documents, a calendar and 10 gb free storage. i’ve been using it for a while and it’s great.

a good alternative to google drive is either koofr or filen. I use filen because everything you upload on there is end to end encrypted with zero knowledge. they offer 10 gb of free storage and really affordable lifetime plans.

google docs? i don’t know her. instead, try cryptpad. I don’t have the spoons to list all the great features of this service, you just have to believe me. nothing you write there will be used to train ai and you can share it just as easily. if skiff is too limited for you and you also need stuff like sheets or forms, cryptpad is here for you. the only downside i could think of is that they don’t have a mobile app, but the site works great in a browser too.

since there is no real alternative to youtube I recommend watching your little slime videos through a streaming frontend like freetube or new pipe. besides the fact that they remove ads, they also stop google from tracking what you watch. there is a bit of functionality loss with these services, but if you just want to watch videos privately they’re great.

if you’re looking for an alternative to google photos that is secure and end to end encrypted you might want to look into stingle, although in my experience filen’s photos tab works pretty well too.

oh, also, for the love of god, stop using whatsapp, facebook messenger or instagram for messaging. just stop. signal and telegram are literally here and they’re free. spread the word, educate your friends, ask them if they really want anyone to snoop around their private conversations.

regarding browser, you know the drill. throw google chrome/edge in the trash (they really basically spyware disguised as browsers) and download either librewolf or brave. mozilla can be a great secure option too, with a bit of tinkering.

if you wanna get a vpn (and I recommend you do) be wary that some of them are scammy. do your research, read their terms and conditions, familiarise yourself with their model. if you don’t wanna do that and are willing to trust my word, go with mullvad. they don’t keep any logs. it’s 5 euros a month with no different pricing plans or other bullshit.

lastly, whatever alternative you decide on, what matters most is that you don’t keep all your data in one place. don’t trust a service to take care of your emails, documents, photos and messages. store all these things in different, trustworthy (preferably open source) places. there is absolutely no reason google has to know everything about you.

do your own research as well, don’t just trust the first vpn service your favourite youtube gets sponsored by. don’t trust random tech blogs to tell you what the best cloud storage service is — they get good money for advertising one or the other. compare shit on your own or ask a tech savvy friend to help you. you’ve got this.

#internet privacy #privacy #vpn #google docs #ai scraping #psa #ai #archive of our own #ao3 writer

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facts-i-just-made-up · 3 months

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https://www.google.com/

internet opinion on above website

If I search for how to do something, I only find ads for unrelated crap or AI generated nonsense, or occasionally a question posted identical to mine that nobody has ever answered. If I want info on something, I can look for it in quotes and get an ad for something without any words even related to what I was after. The supreme reigning search engine is almost as bad as tumblr's "nothing on this blog" when I just posted and tagged it with the search term earlier that day. The data wars are over. The advertisers won.

Oh wait, this is the FAKE facts blog. Uh... Google's is awesome!

#google #alphabet #search engines #seo #unreality in the last word in the post only

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madamlaydebug · 9 months

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CRITICAL WARNING!!!! Radio talk show hostess, Kim Komando, did some digging about TEMU and this is what she found!

Seemingly overnight, everyone’s talking about Temu (pronounced “tee-moo”), an online shopping app that boasts deals that seem too good to be true, like $17 wireless earbuds, $1 “gold” necklaces and $23 wedding dresses.

Over 50 million Americans have downloaded Temu since it launched state-side in September 2022, after it gained traction with expensive Super Bowl ads promising to let you “shop like a billionaire.”

Today, Temu is the most popular shopping app in the U.S. behind Amazon. But most of us don’t know much about the app’s true origins. Reader Daniel Mayer asked an important question, “Is [Temu] something we should be concerned about?”

So, I did some digging. And as it turns out, yes, you absolutely should be. Here’s what I found:

Where did Temu come from?

This isn’t some fly-by-night operation. Temu is based in Boston, Massachusetts, by PDD Holdings Inc. (Nasdaq: PDD). PDD is headquartered in Shanghai, China.

PDD also owns the e-commerce platform Pinduoduo headquartered in — you guessed it — China. So, Temu is a Communist China-based app and site.

What you need to know before using Temu

First, you’re buying goods directly from manufacturers in China and other parts of the world. That’s why shipping times are often 12 days or longer. The prices are low because the goods are cheap. The pictures of what you see advertised may not be what you actually get.

Temu’s BBB rating is 2.21/5. Reviews at TrustPilot are interesting, with 38% 5-star reviews and 41% 1-star reviews.

But that’s not the worst of it.

Temu is downright dangerous.

The app is a clever, pervasive digital stalker. As you shop, Temu monitors your activity on other apps, tracks your notifications and location and changes settings.

🛑 It gets worse. Temu gains full access to all your contacts, calendars and photo albums, plus all your social media accounts, chats and texts. In other words, literally everything on your phone. This is scary

No shopping app needs this much control, especially one tied to Communist China. If you’re using Temu, delete the app from your phone ASAP.

On iPhone, Long-press an app, then tap Remove App > Delete App. Tap Delete to confirm.

On Android, touch and hold an app, then tap Remove App > Delete App > Delete.

Pro tip: If you downloaded Temu, to be safe from Chinese spies, you really need to do a full factory reset.

But wait, there’s more! Temu’s sister app was removed from Google Play because of malware.

Do not buy from this company, or use their app!

COPY AND PASTE PLEASE

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autisticlancemcclain · 5 months

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Keith presses the heels of his palms to his eyes and exhales deeply. He lets all the air trickle out of his lungs until his chest feels concave, until spots dance behind his closed eyelids, until his lips start to go numb. Then he lets go and lets the air get sucked back into him like a vacuum.

“One more try,” he whispers to himself, conscious of Lance sleeping — finally — beside him. “One, and then we move on.”

He swipes the touchpad on his computer to wake it back up, dragging the blinking curser over the rarely-used blue ‘10’ under the Google logo. The page loads, and loads, and loads, and finally spits out the next few results.

Most of them he’s already seen before. Dozens of times. BARGAIN BALLET TICKET SUBSCRIPTION, reads one link, CLICK HERE FOR 20% OFF YOUR FIRST MONTH. Another reads, Rush Ticket Prices — Buy Now!

He’s been there. Clicked that. Priced it out. Looked at the worst possible, next-to-the-washrooms, garbage seats. Nothing. Not a single ticket within their limited budget — or even close to it.

Completely out of the realm of possibility even if they hadn’t agreed on a price limit for their Christmas gifts.

He keeps scrolling down a few pages that all advertise the same thing — a disgustingly costly subscription here, bargain-but-not-really tickets there, more scammy resell ads than one would believe possible. Even, notably, a still-active link from 1997 that Keith peruses for clicks and does not actually count towards his one-more-try limit. (It even tries to accept his Paypal, which is crazy and means that someone updated the site to accept modern payment for a show that is no longer running. Keith is so amused by the pure audacity that he has to fight the urge to buy one. Wild thing, ADHD.)

Just as he’s about to give up and buy his boyfriend yet another plant this year, a link catches his attention. It’s the very last result on page 13, with no description, no punctuation, hell, hardly even a sentence of text. Nutcracker ticket sales, it reads, for a website called ‘FeuillesBrillantAcademie.org’.

Keith shrugs. Might as well. Not like anything else has been promising.

He clicks the link and immediately wishes he hadn’t. The ugliest website he’s ever seen literally assaults his eyes — a bright blue and a neon purple, clashing in the worst possible way. It takes at least four solid seconds for his eyes to unblur enough to recognise the screen in front of him as having words rather than a solid wall of Bright And Bad. Even then, he has to squint, glasses practically touching his eyeballs.

Feuilles Brillant Academy is pleased to present the final performance of the hard-working dancers this season, is what he can finally make out. The show begins at 7 p.m. on December 23rd, tickets for $20 per person. In-person payment not accepted. Please pay via e-transfer using the link below. Call out administrative office if there are any difficulties.

Keith stares at the page for as long as his eyes can handle, then he looks up at the ceiling. (Where, he may add, he can still see the screen perfectly, because the damn thing has been burnt onto his retinae. He will never mock Matt for his web design degree again. Well, probably.)

This seems…too good to be true.

It’s outrageously cheap, for one. Keith has been looking for literal days and the cheapest he’s managed to find is $50 per person, for bad rush tickets. $20 is bonkers. For two, this is a perfect time, and nearby, as well. And there are still tickets left. Somehow.

Something is amiss.

Keith’s first thought is that it’s a prank page. But the page is buried so deeply — page thirteen of Google. The hidden archives, basically. If this is someone’s prank, it’s garbage. His second thought is that the link is a virus, which, while possible, is still kind of unlikely for the same reasons. Why on Earth would someone post something nefarious so obscurely? It doesn’t make sense. This might be one of those rare times when something isn’t too good to be true, it’s just good.

Then again. Keith just got his laptop back from the last time he fucked around and well and truly Found Out.

Time to get a second opinion.

Despite the disgustingly late hour, the phone picks up on the second ring.

“Hey, stinky,” says Pidge. Keith can hear the smile in her voice as clearly as the explosions and gunfire of Call of Duty in the background.

“Asshole.”

“Turd for brains.”

“Skidmark.”

“Rotting splatter of parking lot vomit at three in the afternoon in Arizona during high summer.”

“…Pidge, that’s disgusting.”

She snickers. “I win.”

“Yeah, yeah.” Keith freezes as Lance stirs next to him, curling his arm around Keith’s bent leg and muttering something in Spanish too fast for him to understand. Keith smiles, tucking a stray curl back under his fluffy frog-eye hairband, lingering over the scar on his temple from a skateboarding accident when they were fifteen. “I need your help.”

“Well, obviously. You’re calling me at three thirty four in the morning. Usually you’re in bed by nine because secretly you look up to Adam and emulate his habits.”

Keith flushes. “I don’t remember ordering a psych analysis, fucker.”

“Consider it a bonus! Tell Auntie Pidge about your troubles.” He can practically see the face she makes immediately after, and snorts. “Ignore that. My mouth is not attached to my brain. Carry on.”

“I need you to check out a link,” Keith says, choosing to be merciful. “It’s pretty buried and obscure, but honestly I think it’s fine —”

“Yeah, last time you thought a link was fine you fucked your shit up so bad I had to download another virus to cancel it out. I’ve never had to do that before. You fucked your laptop up so bad I’d actually never seen that kind of damage before, Kogane. And I do this for a living.”

Keith pouts. “No, you commit cyber crimes for a living.”

“I have no idea what you’re talking about. I’m an angel and have never gotten so much as a speeding ticket. I am a law abiding citizen. Send over the link.”

Switching his phone to rest between his ear and shoulder, Keith does. “I need to know if the link does what it says it does.”

Pidge hums. He can hear the ding of her laptop as his e-mail goes through, and then the sounds of her clicking as she inspects the website, running it through her various programs that Keith cannot fathom for the life of him.

“What did you say you were looking for, again?”

Keith closes his eyes and tips his head back, letting it thunk gently on the thin wall under the big window, in the corner of the apartment where they’ve shoved their bed. He lets his eyes go blurry, lets the stars they stuck on the ceiling before they did anything else turn into bright green dots. They’re real constellations. The two of them spent hours on them; Lance on Keith’s shoulders, tripping and shouting and laughing.

“I need tickets,” Keith says quietly. He turns his gaze slowly to Lance, who is sleeping soundly again, who has bags under his eyes, whose hands twitch every few seconds, who frowns deeply. “And we can’t — these are the only ones I could find. That I can even pretend to afford. I need it to be —” He swallows. “I need you to tell me they’re real.”

Pidge is quiet for a moment. The only sound is her breathing, her nail tapping slowly on the edge of her screen.

“The link is exactly what it says it is.”

Keith sits up. “Yeah?”

“Yeah, man.”

Keith bites back a cheer so he doesn’t wake Lance up. Hell yeah! This is perfect! Exactly what they needed! Just — a little bit of luck. A little bit.

“Thank you, Pidge,” he gushes, hurrying to punch in his information. “Seriously.”

Pidge huffs fondly. “Okay, dweebus. Gross. Go be all affectionate somewhere else.” She pauses. “Take a picture when you tell him.”

Keith smiles. “I will.”

———

It takes every inch of Keith’s willpower to keep his mouth shut for a whole three weeks.

“I Know you are hiding something, Kogane,” Lance says while walking home from classes, while curling up into him as they watch TV, while cooking, while showering. “I see it in your face.”

“It’s nearly Christmas, you dweebus,” Keith says every time, and every time he softens it with an exaggerated kiss to Lance’s cheek, one to make him laugh despite himself and shove Keith’s face away. “Of course I’m hiding something.”

But it’s eating at them both. Lance’s blatant curiously makes it that much harder for Keith to keep things hidden, to stash the tickets between the pages of his corniest romance novel that Lance won’t touch with a ten foot pole. To wait, and wait, and wait, as they set up the three-foot high discounted Christmas tree and Lance changes their sheets to the flannel ones his mother gave them.

But the days pass. Finals come and go and so does the time. And finally, finally, it comes time to crawl onto the creaky mattress, knees on either side of Lance, nose kisses down his neck, and murmur, “We’ve got plans today.”

Lance groans. “No we do not.”

Keith smiles widely. He knows Lance can feel it, because he scowls harder, trying to hide his own fondness even as he melts into Keith’s affections.

“Yes, we do. I know. I planned them.”

“Well, then, un-plan them,” Lance grouches. He turns over so he’s facing Keith, now, trying hard to glare up at him, but late afternoon sunlight bleeds into his dark brown eyes and makes them shine golden, and they are as warm and bright as the rest of him, and his hands slide up Keith’s chest, over his shoulders, brushing through his hair, to rest on his cheeks. “Come nap with me.”

Keith turns his head to press a kiss to Lance’s palm, keeping his mouth there. Lance rolls his eyes, and can no longer hide his smile. “Later. I made plans. Dress up, I’m gonna pick us up some food for the way. We’ll leave in forty minutes.”

“Ugh.”

“I don’t know who you think you’re fooling, baby. I can see you eyeing the closet.”

“Shut up and get me a burrito.” He soothes the bite of his words by pulling Keith’s face closer to his, pressing their lips together softly. “Please.”

“Whatever you want.”

God, he’s whipped, and Lance knows it, because he grins, pleased, and pulls Keith even closer, kisses him stronger. It takes Keith a good five minutes to muster up the willpower to pull away, and Lance knows it, smirking.

He finally manages to yank himself away, stumbling backwards towards the kitchenette of their studio. Lance pouts at him.

“Menace,” Keith says sternly, deliberately turning away as he pulls on his boots and coat. He ignores his boyfriend’s grumbling and finally makes it out the door, hustling to their favourite bodega and hoping it isn’t too crowded.

Thirty-seven minutes later, burritos secured, Keith is shoving his frozen fingers around the door handle to jimmy it open. The bodega was indeed crowded and they are indeed late. The show starts in an hour. From what Keith remembers from Lance’s recitals — and he has been to many — people who are late are people who miss the show. The ballet does not fuck around with tardiness and disruptions; if you’re late, that’s tough shit for you. Plan better.

“You’re going to eat shit,” Lance says, amused, the fourth time Keith power walks right over black ice and nearly actually dies. “Slow down, babe.”

Keith does not.

“Can’t,” he huffs, keeping a half-eye on the pavement. A tourist walks into him, shoving him into Lance, who takes the opportunity to slide his hand into Keith’s back pocket and wink at him when his cheeks colour.

“Why can’t we slow down? Where are we going?”

“It’s like you don’t know what surprise means.”

“I do know. I also know that if I annoy anyone long enough they’ll snap so I’ll shut up.”

“Nah. I like it when you talk.”

He’d meant it as somewhat of a comeback, as a jab back to Lance’s teasing. But suddenly Lance stops, spine going rigid, something like shock flirting across his face for half a millisecond before he blinks it away and moves again. It happens so fast that Keith would almost be convinced he’d imagined it, except Lance’s cheeks are crimson.

Keith smiles. “Lance.”

“Shut up.”

“Babydoll.”

“Shut up.”

“I’m barely sayin’ anything, baby.”

“You are so fuckin — gay, you know that? God. Who fuckin — who says shit like that? Who on this Earth?”

Keith laughs, bending down to kiss right below Lance’s ear, to feel his flushed skin warm to frozen tip of his nose.

“You are so easily flattered.”

“Easily flatter this dick. How about that. Fuckin. Jerk.”

He lets Lance grouch at him, pleased and embarrassed about it, as he pulls them along the overcrowded streets. He checks his watch. Fifteen minutes ‘til the show starts, thirteen minutes ‘til they get there. Hopefully.

“Are we almost there? It’s cold and these shoes are pinchy.”

“I told you to wear comfortable shoes!”

“You told me to dress up! I can do one of those things, Akira!”

At the seven minute mark Keith starts running. Lance, surprisingly, doesn’t complain — a grin pulls at his sharp features, actually, and he wraps their hands together and runs faster, despite not knowing where they’re going. Every time they bump into someone in a suit he laughs. He laughs harder when they curse at him. Keith has to fight to keep his head in the game, to keep running, to not stop where he’s standing and watch Lance laugh for hours and hours and hours. It’s been too long.

He nearly pulls Lance’s arm out of his socket when he stops then abruptly, shouting “Here! Here! We’re here!” and pulling him inside a well-kept brownstone.

“Where’s…here?” Lance wonders, taking in the well-salted walkway and pretty red-and-green decorations all over the aged brick.

Keith doesn’t answer. “Close your eyes.”

Lance narrows his eyes. Keith makes his expression as wide and pleading as possible, and in seconds Lance caves, much to Keith’s satisfaction.

“You’re a pain in my neck.”

Keith kisses him quickly and chastely. “Thank you.”

“Yeah, yeah. Don’t let me walk into anything.”

Satisfied that Lance won’t peek, Keith shuffles them over to the box office, holding out their tickets. The stewardess smiles at him, scanning them, eyes twinkling at Keith wordless plea for her to keep the secret, and gestures towards a grand set of doors.

“Up the stairs, to your left, seat and row on your ticket,” she murmurs. “Enjoy the show.”

Keith nods his thanks and rushes them off.

“This sounds very fancy,” Lance observes as their shoes click on the — literally marble, how the hell were these tickets $20 — floors. “Dangerously so.”

Keith shrugs. “Perhaps.”

“…Not to be. A bummer. But please tell me you remembered our budget, Keith.”

“I did, Lance. I swear.”

Lance relaxes into him, and Keith realises for the first time how tense he was. He winces to himself. He probably could have made things a tad less stressful and still kept the surprise. He’ll remember that for next year.

“Okay, good. I trust you.”

They barely make it to their seats in time. Keith’s butt barely makes contact with the cushioned chair before the lights dim and the orchestra starts tuning, the rest of the audience lapsing into almost immediate silence.

Lance inhales sharply. “Keith…?”

“Open your eyes, sweetheart.”

Lance does, and they’re wide, and his mouth drops open, slightly, and for a moment he just stares, frozen, at the stage and the lights and the set, the familiar set, as the dim light casts shadows onto his face. The orchestra’s tuning note reaches its satisfying peak, harmonizing as one sound, and Keith’s full attention is on the lines of Lance’s face, the set of his jaw, the curves of his cheekbones.

“Merry Christmas,” he says quietly.

Before he can say anything else, before Lance can say anything else, the familiar sound of pointe shoes tapping delicately across the stage steals Keith’s attention. He turns his eyes to the stage, watching the dancers strut on the stage, and — stops.

He leans forward, squinting.

What?

Keith is…very familiar with the Nutcracker. He’s grown up alongside Lance’s family since he was eight years old. He’s been to more recitals than he can count. He’s been dragged to more performances than he can ever remember. Lance has lived and breathed and loved ballet his whole damn life, for the entire time Keith has known him, and that love bled well outside of the studio, has lasted even after he aged out of the program last year. Keith knows how the Nutcracker begins, and nothing about the program said this one was supposed to be any different.

Half of the dancers walking onstage are significantly shorter than they should be.

Now he knows damn well that there are kids in the Nutcracker. The main character is a kid. That’s the whole deal.

But there is not one adult on that stage right now. Hell, not even a teenager.

Keith looks down at the ticket — Feuilles Brillant Academy. He looks back at the stage. He looks at the other audience members — lots and lots of people with camcorders. And other small children.

Keith sinks into his chair, head in his hands.

His dumb ass bough a ticket to a children’s ballet recital.

Lord above.

“Lance, I am so sorry,” he whispers, “I was so caught up in the ticket being in budget I didn’t bother actually, like, looking deeper into things, this is totally — Lance?”

Keith leans forward in alarm, hands immediately falling on Lance’s knee, on his back. His shoulders shake and his hands are pressed to his eyes.

“Shit, babe, I’m sorry,” Keith says desperately, embarrassment replaced with panic. Everything feels like it’s crashing down around him, as dramatic as that is. He’d been so excited for this. Now it’s a whole mess. “I didn’t mean to — fuck things up, shit, we can leave.”

Lance shakes his head. Blindly, he reaches over the grasps Keith’s hand, holding tightly. His own hand is damp from his tears.

“No, no, it’s — perfect,” he whispers, voice hoarse. “I —”

His chin trembles, and more tears spill over his cheeks. As the music swells along to the climax of the first dance, Lance lifts the armrest separating their seats, half crawling over Keith until his head is tucked in the crook of Keith’s neck, arms folded between their chests, hands clutching at the fabric of his sweater. His voice is wet with tears and soaked in an emotion Keith can’t quite name, an almost — relief.

“It’s been so long. I didn’t want to — I thought I wouldn’t be able to do this again. I wouldn’t let myself think about it.”

Keith lets a huge, relieved exhale, sagging forward. He wraps himself more comfortably around Lance’s frame, squeezing him back, pressing a lingering kiss to his temple.

Growing up has been…hard. For the both of them.

They’d been told by everyone who knew them that they were being stupid and reckless. Keith has been promised that they won’t last more than two years by almost every grownup he’s ever known. Even his own brother had sighed his trepidation when Keith told him, stubborn and bold-faced, that he was moving in with Lance, that they were going to start their lives together the second they pulled off their caps and gowns, that they were ready for the next step. That they were eighteen and ready to face the world.

“Sacrifices,” Shiro had warned, “are going to be half your life now. It’s not that I think you can’t, Keith. I just. There’s a reason people don’t move in with their highschool sweetheart they summer after they graduate. Katy Perry wrote a whole song about it. It’s a banger.”

Keith hates it when his brother is right, and this time he was right about so many things in consecutive order. Living on your own is hard. Learning to live with someone else is harder. Doing it in a city far away from home, while balancing school and work and rent and groceries, is the hardest.

“I miss dance,” Lance croaks, and Keith closes his eyes and breathes deeply and holds Lance tighter.

He knows Lance misses dance. He knows that he hasn’t so much as listened to a ballet since they moved to New York, unless it’s in the dead of night, and he thinks Keith is asleep, and he puts in his headphones and moves their furniture as silently as he can to the edges of their tiny ass studio apartment and laces up his falling-to-pieces pointe shoes and dances like the very act of it is tearing him apart, and cries the whole time. And then stashes his shoes in the bottom of his gym bag and crawls back into bed and pretends again in the morning that he left his pointes back in Arizona. And Keith looks away and lets him because school is already twenty thousand a year and in no shape or form can they afford that and money to rent a studio.

But Keith can give him this. For a little bit, maybe, even if it’s little kids with handmade costumes pirouetting across a stage.

“I know, bluebell.”

Lance exhales, shaky, breath ghosting across Keith’s collarbones, and finally turns back towards the stage, keeping tucked under Keith’s chin. The kids dancing as the Snow Queen’s ladies-in-waiting are — three years old, maybe. At most four. They keep twirling right into each other like clumsy little bumblebees. It’s maybe the cutest thing Keith has ever seen in his entire life, and what’s better is the tiny smile that graces Lance’s face, despite the tears, growing bigger every time one of them wobbles back up to their feet and prances on, oblivious.

They watch the rest of the play in silence, Lance hands entwining with his sometime around the Dance of the Sugarplum Fairy and holding fast. They stand and clap as loudly as the gathered parents, louder even, at curtain call, as each kid jumps and twirls across the stage to thrown roses and cheering. It’s adorable.

They’re among the first to walk out, because the majority of the crowd surges towards backstage to collect their kid, so the walk is blessedly unrushed. They take their time, observing the pictures of grinning ballerinas that line the walls and numerous awards on endless shelves. Keith is filled with a deep and strong longing, a strange feeling of coming home — years of waiting on plastic chairs for Lance to finish solo practice when they were thirteen, fourteen, fifteen. Of taking his boots off at the door and quietly sneaking in the back of the studio, ducking away from other dancers’ boring stares, to watch Lance shine under the studio lights, reflected a thousand times by mirrored walls. Of the smell of lemon cleaner and polished hardwood floors and satin.

He notices a poster on the wall, among dozens of drawings and pictures of intricate sets, and freezes.

“Lance,” he says, tilting his head, “look.”

At the end of a hallway, right next to a door, is a hand-painted banner, reading: WE’LL MISS YOU, MISS RAULA! HAPPY RETIREMENT!

He squeezes Lance’s hand. “I bet they’re looking for a replacement.”

Lance stares at the poster for a long time. “You think?”

“I think it wouldn’t hurt to shoot them an e-mail.”

Smiling, Lance stops them in the hallway, puts his hands on Keith’s shoulders, stands on his tiptoes, and kisses him, long and sweet and loving.

“I’m already in a pretty tight spot now,” he murmurs, still standing so close to Keith and smelling so sweet that he has trouble focusing on his words, “‘cause this is already kind of the best Christmas gift ever. If that ends up being true I’m never topping you again.”

Keith laughs, suddenly, not expecting the turn, and Lance grins, pulling Keith down to him and kissing him again. It’s less of a kiss and more of a press of smiles, a clack of teeth, a shared laugh.

“I love you, Lance. Merry Christmas. I will be the Gift Giving King forever.”

“Shut up, goober.” He lifts Keith’s arm, tucking himself under it as they walk back out into the snowy December night. “I love you too.”

———

based on this post (third slide)

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thosearentcrimes · 9 months

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lmao I have been forced to use the Microsoft Authenticator app for 2FA and so I searched for it on the Google Play Store, the Trusted source of software for Android phones, and it turns out the first result is (an ad for) something called the Authenticator App, which has apparently bought ads for people searching "Authenticator", which is what most companies call their 2FA apps and thus what users search for when looking for those apps

the Authenticator App proudly proclaims its ability to provide 2FA for a wide variety of websites, though the savvy consumer might be wary that while the app itself is free it contains ads and has in-app purchases, and also that it's suspicious for anyone to advertise a 2FA authenticator in the first place, and that its host of positive reviews are broadly incoherent, nonsensical, and oddly infrequent

the app also has a significant number of rather recent reviews by less savvy consumers complaining that essential functions are paywalled, that canceling your ongoing subscriptions is basically impossible, that they were tricked into installing this horrible piece of shit while searching for a real and legitimate App for Authentication, and that they have deliberately made it difficult to switch from this to any other form of 2FA

now, the funniest part is that because the ads are presumably keyed to the word Authenticator, this means that Google's own Google Authenticator app is also shunted to second place when searched for, which has tripped up at least one recent commenter

I love security

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exeggcute · 6 months

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in a similar vein to the stuff I was talking about recently with google (unknowingly?) selling invalid ad placements, here's an interesting post I saw on linkedin the other day about advertisers who think they're buying ad space on one domain but are really buying ad space on another:

so, for context: the woman behind this post was one of the creators of the sleeping giants campaign, which was a (pretty successful!) attempt to choke out right-wing "news" websites and other peddlers of misinformation by drying up their advertising revenue. she went on to found the check my ads institute, which does a lot of the same stuff and more; one of the recurring themes of check my ads' messaging is that advertisers often aren't aware that they're running ads on unsavory websites (and are therefore inadvertently funding those websites via their ad budgets, even though they genuinely want to avoid doing so)... in part because advertisers frequently aren't aware of where their ads are running, period.

in this post specifically, she's not talking about individual advertisers but about one of the companies that exists to connect advertisers (brands who want to buy ad space) and publishers (websites who sell ad space)—in this case, an ad platform called unruly, although they recently got absorbed into a bigger company called nexxen.

nexxen is an all-in-one ad platform that's both a DSP (demand-side platform, which helps advertisers buy ad placements) and an SSP (supply-side platform, which helps websites sell ad placements). they make money by taking a cut of each transaction.

what's happening here is that unruly/nexxen worked with a publisher called yorogon.com who was selling inventory (i.e., ad space) through nexxen's platform. so if you're an advertiser who wants to run ads somewhere, you can go to nexxen and buy inventory from their available sellers; in other words, ad space offered by yorogon.com is one of the "products" for sale on nexxen's markplace. (most of these transactions happen in split-second auctions, though... it's not like shopping on ebay.)

the problem is that this seller who nexxen authorized as "yorogon" wasn't actually running ads on yogoron.com or any of yorogon's nonexistent clients' websites... they were running those ads on fucking breitbart lol. basically the equivalent of a supermarket agreeing to sell some new cereal on behalf of the manufacturer, but the boxes are actually full of thumbtacks.

we can pretty safely assume that breitbart did this on purpose because they know that a lot of the big advertisers with fat wallets shy away from publishers like them—for a number of reasons—which means that they have to sell their inventory to smaller, shittier advertisers with less money to spend. otoh there's no reason to believe that nexxen was deliberately taking part in the charade; for one, the information that led to this discovery is public, so anyone who gave half a shit could've figured it out (including nexxen or any of their advertisers lol). not exactly some vast conspiracy when your extremely public records give away the mismatch. and for two, the whole "promising to run an ad in a certain location but actually running it in a different location" is a massive fucking no-no even if the "different location" isn't andew breitbart's personal wank cave. from that last link I just shared, scroll down a bit and you can find this:

note that the warning code isn't "you're buying ads on a shitty website that sucks," the warning is "you're buying ads on a website that isn't what it says it is." but there is a dedicated warning code! because back to the cereal metaphor from earlier, this is like—okay, even if the cereal box is full of actual cereal instead of thumbtacks, it's still a problem if you thought you were getting honey nut cheerios and then opened the box and it was full of apple jacks instead. (and god knows I would never willingly buy apple jacks.)

whatever you're selling, it has to be accurate: if you offer ad space on golflovers.com but you actually run the ad on golfenthusiasts.com, that's still a major issue and the advertisers you work with will rightfully jump on your ass about it... assuming they ever find out, lol.

what's really interesting to me, though, isn't so much that an ad platform was selling misrepresented ad inventory—because as far as I can tell, that happens all the time—but more that we only know about this particular instance because it involves breitbart. check my ads is specifically hellbent on throttling breitbart's ad revenue, which is why someone was even poking around in these seller lists in the first place. anyone else could have; the advertisers who unknowingly bought ad space on breitbart theoretically could have, and nexxen certainly should have.

but for all the ad quality and transparency standards in place, any parties involved in the advertising supply chain still have to take action and check their records to make sure they're following said standards. if they get complacent, bad actors absolutely can and will try to slip through their defenses. and what's especially embarrassing in this case is how many safety partners unruly/nexxen was working with who claim to mitigate this exact scenario... although one of them was doubleverify and they kinda suck lol

#adtech

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