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#like i went three years not telling anyone about the worse side of internet popularity for fear of looking spoiled and ungrateful
hella1975 · 7 months
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hiiii haha. hello. exceptionally awkward introduction bc idrk how to start something like this so let's just jump right in. im taking a break from this account for a bit. i know i said i wanted taob out before halloween and currently im fine sticking with that deadline, but if i decide i need longer away then i will take longer away. every time ive reassured people that id never abandon a fic and updates will always come eventually i never once considered that my writing and ability to feel safe and comfortable on this site would be actively taken from me, so im not even going to apologise. i dont want this either and more importantly i dont fucking deserve it. i dont know what it is in the past year, if ive hit a certain amount of followers or 'popularity' that's made it so the natural ratio of positive to negative interactions must in turn go up, but there's been a serious uptick in weird asks for me. the annoying part is that a very small amount of them are actually objectively mean and hateful, the rest are just weird and invasive from people who seemingly dont realise that's what they're being. ive reached a point where i dont care if the intentions are good. it's not my job as a 20 year old tumblr user of all things to defend the morality of someone who couldnt even bother to come off anon. unfortunately, after blocking only one or two anons, the weird asks have decreased substantially, which says all you need to know about the fascinating and exhilarating lives led by these people, but ive also gone on to turn anon asks off entirely. this is something i actively fought against doing and had to be pushed into by my mutuals (who have been the coolest people on planet earth during this entire thing). turning off anon was a big deal to me even if it sounds silly. i felt betrayed and like id been backed into a corner because it was so vehmently something i DIDNT WANT that to feel like i had to do it anyway for my own mental health??? that sucks. so even though ive 'fixed' the problem, im still kind of reeling and uncomfortable every time i come on tumblr. i hope it's just something i need time to ease because i'll truly be devastated if this becomes 'ruined' for me. tumblr exists as the only place in the world where i am honestly every facet of myself without shame or hesitation; losing that would be insanely harmful to me. and to the people who cant appeal to the actual human behind the post, let me put that in words you can understand: we wouldn't get any more writing 😦😦😦 riots and fires and sirens, i know. so yeah. to anyone who has sent me an anon ask and you're now wondering if you were part of the problem, im firmly of the belief that you'll know if you are. when i say 'weird asks' i dont mean 'you sent me a para about your personal life just to vent or ask for advice' or 'you sent me a really deep emotional compliment about the impact me and/or my writing has had on you' - i love asks like that, so much that i put off taking a break and turning off anon solely for the joy they bring me. im sorry that it might feel like you're being punished too bc of the actions of what in reality is a HANDFUL of weird people, but this is what i feel like i have to do to feel safe and not go insane every time i log in. love you guys, hopefully ill see you soon x
#seriously another shout out to my mutuals#id particularly like to say thank you to boom who's always right there for me no matter what's happening or how insane im being#and also everyone in our little discord that wound up having to make a whole new channel for venting#bc i was there so often like 'today's weird ask isssss.... telling me about my cupsize!! rip them to shreds!!!'#hannah and theo especially being there and pushing me to finally turn off anon. war is truly over#and of course rori bc the shamelessness u show when hating on my anon asks has been genuinely really cathartic#sometimes u really do just need a rottweiler mutual to tell random people online to kill themselves 😭#okay weird oscar acceptance speechcore gratitude over. i do just rlly love my mutuals#like i went three years not telling anyone about the worse side of internet popularity for fear of looking spoiled and ungrateful#so for the first time to open up about it and be met with outrage on my behalf and people saying in fact it's MORE fucked up#than i initially realised bc ive grown desensitised to it is. yeah cathartic i guess#they are singlehandedly reassuring me of the good this cursed app still holds#so everyone thank them and send them flowers NOW#okay im done i think. see you guys soon. i truly do want to come back asap bc like i said i NEVER EVEN WANTED TO FUCKING LEAVE#SOME ASSHOLES JUST HAD TO PUT GRENADES ON WHAT I ASSUMED WERE VERY UNIVERSAL AND OBVIOUS BOUNDARIES#if you're reading this like 'ohhh fuck i defo sent something invasive lately. i thought it was a joke/we were friends'#then 1) we arent friends if you're on anon. it immediately creates a power imbalance where you know me and any necessary context#but i have no idea who you are or how much you know about me. that's already a fucked dynamic#and 2) I HOPE YOU FEEL BAD. LIKE GENUINELY I HOPE YOU FEEL AWFUL AND HAVE A GOOD LONG LOOK AT YOURSELF#okay i think that's all. ta-ra lads??? how tf do u end something like this#ive queued this to reblog a couple more times throughout the day
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zorya-wellness · 3 years
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Should You Read Reversed Tarot Cards and Learn Their Meanings? Beginner Tarot Guide.
Often when people start to learn Tarot cards, they limit themselves to some boundaries or rules.
Some people put aside Minor Arcana cards to learn Major Arcana on a deeper level; others ignore elements “for now”, to avoid getting confused.
But the majority first tend to ask the question: “Should I read Tarot reversals?” and try to sort of choose the side from the beginning.
I learned Tarot reversals and how to read them as a part of my Tarot education program. At the beginning of my Tarot path, I even considered them in a reading.
I also read various perspectives of different Tarot professionals on the internet, just like you are reading this Blog post right now.
But at one moment I decided to ditch the reversals completely and put all my cards in the deck upright once and for all.
No, not because it is difficult to work with reversals but because based one my knowledge and experience this was the most logical thing to do.
I will explain to you my logic and approach but always feel free to choose a path that works for you. There are many wonderful Tarot readers that work with reversals but also plenty amazing ones that never did. The choice is yours.
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Reason #1: Confusion with Card Meanings and Interpretation
Yes, this is something that is worth to consider. The interpretation of reversed Tarot cards can get really vague and personal.
For example, you can “reverse” the meaning of the card, saying that the reversed Tarot card meaning is just the opposite of the upright.
In that case, if we take, for example, the reversed Devil Tarot card, we can say that its meaning is quite positive and signifies the release from the boundaries and addictions.
But we may also say that the reversed Devil card meaning is even worse than that of the upright and the person described by this card is at the point where they can’t get out.
Same applies to the rest of the cards in the deck. You can either see their meaning as the opposite of what they mean upright, or make them worse than their meaning is, in case it is negative to begin with.
Reason #2: Repetition of Cards’ Messages
This is not something you will see often if you are reading cards only in their upright positions.
Yes, you may get 5 of Pentacles and the Tower together in a business reading and both would point on financial loss but the cards’ nuances would still provide with additional information that will create one full story.
When you read both reversed and upright cards, the card meanings can once again become blurred.
It becomes much more complicated to see those nuances and differences and many cards start to simply replace one another instead of complementing. It also becomes difficult to tell if the reversed card means the same thing that the upright next to it or something else?
Reason #3: The Upright Tarot Cards Already Have SO MUCH to Tell
There are 78 Tarot cards, friends! For a reason, don’t you think?
And consider the fact that, practically in any spread, Tarot cards influence each other’s interpretation – so that the meaning of one card depends on the surrounding cards.
There really are plenty of Tarot cards in the deck and based on all the combinations, situations and nuances, we can really draw a conclusion that there is more than enough information as it is in the deck to give a quality reading. There really is no need to multiply all of this by 2.
Let’s look at a quick example here. Take the reversed 2 of Cups card that speaks about conflicts, misunderstandings and relationship struggles. Let’s say that this card came up as a Significator for a relationship reading.
Would something change drastically if there was an upright 3 of Swords or 7 of Wands card instead?
In my opinion, no. Both cards can describe the situation perfectly well, in their own ways.
For example, 3 of Swords card can say that the conflict that took place was really heartbreaking to the partners, while 7 of Wands can point on continuous arguments, clashes of opinions and misunderstandings.
And, in my opinion, these upright cards would give much more information than the reversed card, the meaning of which is quite questionable.
Reason #4: Some New Tarot Decks Do Not Have Meanings for Reversed Cards
And here you can say: “Well, a Tarot reader should be able to work with any deck.”
And this is generally the truth, but you need to take into an account that there are WAY MORE Tarot decks being created now than needed. And some people that release those decks have nothing to do with Tarot and are just hiring the artists to draw the cards choosing a popular theme, the prettier the better. Whatever sells well.
As a result, sometimes we pick up a deck that has really nothing to do with Tarot. And the meaning of the card completely deviates from the original or traditional interpretation.
RELATED POSTS: TAROT FOR BEGINNERS: STARTING WITH BASICS. HOW TO CHOOSE A TAROT DECK that is right for YOU.
For example, look at this “The Lovers” Tarot card that appears to be a Game of Thrones inspired Tarot deck.
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And don’t get me wrong, I’m a huuuuuuuuuge fan of Game of Thrones (House Bolton, anyone? No?)
But this card has absolutely NOTHING to do with the meaning of the Lovers, as the Loves card has nothing to do with love!
It is a card of CHOICE more so than anything else.
This is why when you look at the traditional version, you see that he is looking at her and she is looking at the Archangel and behind them is a snake. What is the path you chose?
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When we look at this Game of Thrones version of the Lovers card, we can see a couple deeply in love. They are together, they don’t need anything else or anyone else. In fact, there is nothing here pointing on a choice.
And you may say here: “Oh, well, John Snow made a choice. He left Ingrid and went back on the wall.” You know this, I know this. Does a person who has never watched Game of Thrones and just picked up this deck know this?
So, it may seem that I deviated from our original conversation on Tarot reversals here but not really.
The point here is that if the upright position of this card does not really mean what it should, what does the reversed card even mean? Does it point on a break up? Are they falling out of love? What if you pull this card for career? Well, I suppose, you can say that is signifies breaking of a partnership.
In reality, this is my PERSONAL interpretation and you can see this differently.
In this case, we will all just interpret the cards how we “feel” not how they should be interpreted.
Here I really like the approach of Aleister Crowley. Unlike Waite, who does talk about reversed Tarot cards, in fact, most of the literature on Rider-Waite deck talks about reversals, Crowley does not mention reversals at all.
All he mentions is “the shadow side of the Card.”
And it is absolutely an amazing way to put it.
Each card has its Shadow side but you don’t need to see it reversed to understand when it shows it.
Reason #5:  The Process of Tarot Reading
This would depend on how you personally deal with shuffling and picking cards during your reading.
When I get a question, I start shuffling the cards while concentrating my mind on the question and the spread. After that I pull individual cards either from the deck itself or I spread the cards from right to left and pick the cards I am drawn to.
The most mystical process happens while you are shuffling the cards and thinking about a question. It is sort of similar to a mini manifestation meditation when you let go of the unnecessary thoughts to allow your mind to concentrate on one specific matter.
RELATED POSTS: What to Do with a New Tarot Deck? How to Cleanse, Charge & Store Your Tarot Deck? Beginner’s Guide.
What was happening to the deck before the shuffling process or how I pull the cards after shuffling is done is not important. After you are done shuffling your Tarot deck, the cards that are meant to be pulled are already waiting for you.
For this reason, I don’t favour card reading method when the reader pulls cards for additional questions to clarify something. For the most accurate reading it is one question – one spread.
So, the thing is, while you are shuffling the cards you don’t flip them. When you shuffle a brand-new Tarot deck, all cards are in the upright position. How do you then get the reversals?
You get them when you are not collecting your cards gracefully after the reading and are just being sloppy.
Doesn’t it then seem like you are the one creating reversed Tarot cards yourself?
Of course, you can continue to flip the cards while you are shuffling, but it is already way too much hustle, if you ask me.
Reason #6: Look at The Spread as A Whole, It Has A Story to Tell
During many years of my work with Tarot, I have learned to analyze the spread as a whole and not read each card individually. This means that I don’t interpret each card one by one, I look at the surrounding cards, their elements and how they influence each other.
RELATED POSTS: TAROT FOR BEGINNERS: HOW TO BECOME A GOOD TAROT READER: My 3 Tips for Beginner Tarot Readers
For example, when I’m doing a relationship spread, I like to understand the nature of the partners. Not based on what THEY tell me, but based on what THE CARDS tell me.
So, I usually throw three cards per partner with the positions: what he/she thinks, what he/she feels and what he/she does.
When I analyze those cards, I look at the connection between them and also at any inconsistencies that may arise. For example, a partner may think one thing but do something completely the opposite, hide something, or may feel completely different inside.
This allows you to have a full portrait of a person as a whole.
And this applies really to any spread. You always try to read a story not just interpret one card after another.
Should You Then Ditch Tarot Reversals Practice for Good?
The thing is, there are many methods and techniques used by the readers. There are even those who chaotically throw cards on the table and pick the needed ones using their intuition.
There are many approaches to Tarot and divination as a whole.
My blog post does not call upon ditching reversed Tarot cards but rather asks to think about the process for a minute.
Perhaps, if you are a Tarot beginner, it would be a better idea to leave the reversals out and focus on other important aspects, such as elements, numerology and cards combinations.
But I notice more and more that even advanced and experienced Tarot readers leave the reversals out more often.
The ultimate choice is yours and depends solely on your preference. There is no right or wrong way.
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Mimzy Mochama (NSR Edition!)
Name: Mimzy "Mariposa" Mochama-Supernova They/She | Poly/Demi Glitter Ball Object head Age 21-23 (varies for AUs) Themes: Flora/Fauna (from Father) and Galaxy (from Mother) Colors: Green and Gray/Black Music: Dance Pop (Ex. Circle ft GUMI, Again and ECHO by Crusher-P)
Mimzy was born to Oliver Mochama and Isabelle "Intergalactic" Supernova.
She was left behind in Vinyl City for unknown reasons and was instead raised by her uncle, Thomas "Subatomic" Supernova.
Thomas raised his niece while phasing from his professor job to a professional artist in NSR.
Mimzy was kept away from the other NSR artists at a young age due to her love of dancing. And Thomas did NOT want Tatiana to make Mimzy a child artist like what happens to Yinu years later.
When Mimzy was a bit older, she was introduced to Eve. The two were okay but Eve's insistence on "interpreting" and "defining" Mimzy's dance routines lead to the two quickly fighting.
She also met Tatiana, after Thomas/Nova allowed, and to confirm his fear- she did in fact question Mimzy if she wanted to lead her own district after displaying her dancing.
She turns down the offer at first.
Until she met NeonJ and 1010.
Neon J and her got along quite fine, she's very patient with his army persona and knows he has some issues.
Now 1010-
She and Rin were immediate enemies. Come to find that 1010's personalities from "gentleman" can easily phase into "jock". Rin wasn't the best at conversations early on, so his unwelcome advances and flirting towards Mimzy pissed her off to no end.
Purl-hew and her got along at first. But come to find that Purl-hew was a friend of Eve's, and after Eve got to push her perception of Mimzy to Purl... yeah. Their friendship fell apart, worse off when Purl-hew defended Rin.
ZImelu and Mimzy were okay at first, they don't like Purl and Rin and want to spend anytime AWAY from any NSR events to only spend time together. Zimelu developed a crush on Mimzy after the two began sneaking off to underground karaoke bars and got to hear her sing for the first time.
Haym and her are... well- Mimzy didn't like him at first. When the fight between her and Rin happened, Haym tried to de-escalate. Which convinced Mimzy that he was on Rin's side. Haym lost his cool with his brothers sometime after, the two ran into each other and spent time tucked away in Cast Tech to help him out with his conflicted feelings. He started to crush on her when she became ride-or-die with him and Zimelu.
Eloni was an odd case as he tried to ignore her, kinda complacent with his weak popularity within 1010's group. Mimzy was too preoccupied with fighting Rin and Purl-hew at the time to talk.
Mimzy decided to take Tatiana's offer after the 1010 fiasco, but Thomas/Nova urged her to have Mimzy get a portion of Cast Tech instead to help avoid the energy consumption of constructing a new District.
So after 2 years, Mimzy obtained a quarter of Cast Tech to turn into a night-themed park called Lunar Trail with a central dance studio and open stage. The place is a favorite when it's nighttime, fairy lights are used to brighten the place but not too bright to blot out the night sky.
As she begins the process of opening her stage to smaller acts and new dancers, she finally gets to meet Eloni. Zimelu and Haym snuck him out to see a late show, and the two hit it off quite well despite Mimzy's hesitance. But after they close up the stage and go off to get food, they find to have a lot of shared interests with memes and internet culture, along with sharing their own interests like Mimzy's love for old cartoons and Eloni's passion for ice cream making. (Yes I am making a headcanon that Eloni is the one behind all the ice cream shops in Metro Division. fite me)
When the two start secret dating, Zim and Haym are supportive! (and a little pissed that their bro got to be with Mimzy even though they had a crush on her before he did.) Yeah, these four are idiots in love (after Zim and Haym confess too) and don't dare tell anyone.
During the DK West riot, Lunar Trail is one of many places caught in the fires and destroyed. The loss of the mini district hit NSR hard and DK West is ran out of Vinyl City, Cast Tech had to close off a portion of its district to rebuild.
Mimzy, feeling without purpose, was advised to use her skills to work with 1010 or Eve. She chose Eve. She didn't want to deal with Rin or Purl-hew.
Though Eve did turn down her partnership, the two did talk about their problems and left a bit better than before.
She was pushed to work with 1010 afterwards, and Rin ignored her for the most part. Purl-hew got word about her and Eve (kind of) making up and tried to talk to Mimzy, but they too ignored each other.
Zimelu, Haym, and Eloni got to spend more time with her. They were happy with it, then they got worried that Rin might catch them.
Mimzy returned to her almost complete district as NSR went to judge for their monthly Lights Up auditions to check everything before it went back online.
Then B2J came to audition...
Mimzy held off opening the district to avoid B2J coming there to get her Platinum Disc and had her uncle stay in her rebuilt flat until the Rock Revolution hit its peak.
After the game...
Mimzy reopened Lunar Trail to new artists and performers like she planned to. As she got to meet B2J as a friend instead of corporate foe, she came to find out that Zuke was DK West's brother. Yeah, she didn't like him so much after telling him what damage his brother did to destroy Lunar Trail the first time.
Mayday, she kind of enjoys her company but doesn't consider a friend due to Mayday's company. She enjoys her more plain and skin-deep approach to analyzing things.
With the other NSR artists gaining more free time thanks to new artists, Eloni started to open up his schedule to babysit Yinu.
The tiny child wanted to see the "Natura rip-off" that was in Cast Tech. Well, she sees Lunar Trail and then has the time of her life playing in the playground and seeing the night sky and now she wants her own playground in Natura. (To help visualize the difference between Natura vs Lunar Trail- Natura to me is this posh plaza with golden colors, small statues, and a more garden/apartment flat setting. Lunar Trail is a lax park setting with blue/green lighting, circling trees to close it off to the rest of Cast Tech, and few buildings to be found.)
Rin and Mimzy get to work with a small collab, and Rin apologizes for his dumbass behavior. Mimzy accepts and the two become casual work buddies.
Purl-hew and Eve get to talk to Mimzy after Eve got her own beef with Zuke resolved, and the three come to terms with their grudges. Purl decides to pause his and Eve's friendship, as he wants time to discern his thoughts and feelings that've been influence by her.
Vinyl City improves, NSR gets reformed to allow leeway to new power and improvements.
Mimzy gets to close the stage late at night to go back to her flat. Zim, Haym, and Loni are there to see her after a long day.
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sherrybaby14 · 5 years
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You’re Everything I Want
Summary:  You reunite with Sam Wilson after the snap.
Warnings:  Angst, fluffy smut, this is on the romantic side of things
Rating: E
Pairing:  Sam Wilson x reader
Words: 2500
A/N:  I was inspired by Anthony Mackie’s photo shoot with Men’s health and would very much like him to bench press me now.  
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                 The thick silence was worse than everything your mind cooked up.  
                 “Say something.”  You folded your arms around yourself.  
                 “What’s there to say?”  Sam rose from the couch.  “It’s over.”
                 His face was blank, emotionless.  You knew him well enough to know it was a façade. Whatever he was feeling he buried. It was a prime example of why you were breaking up with him.  
                 “I love you.”  You stood up now. “I’ll always love you.  But this is for the best.  You’re never here and when you are, you’re so deep in your head.  I can’t live this way.”  
                 “Goodbye.” He rolled his shoulder’s back and went for the door.  
                 You wanted to chase after him, stop him from leaving.  Tell him to fight for you, but Sam Wilson needed something.  You didn’t know what it was, but the last few months it became obvious it wasn’t you.  
                 So you stayed still.  Not letting a tear fall until the slam of the door shook the frames on your wall.  
~~
               Chaos was an understatement.  Your hand shook when you put your key in the apartment door. You still had a hand right? Several of your co-workers disintegrated into nothing.  Were you next?  The street was filled with cries and it sounded like bombs were going off.  
                 How many had vanished?  Were there children without parents?  Cars going ninety miles an hour whose drivers went poof? Why were you safe?  Was anyone really safe?
                 You went to the bathroom and turned on the light, needing to see your reflection in the mirror.   There was nothing but terror on your face as the tears continued to fall.   You hadn’t cried like this since your break up with Sam.  
                 Sam.  Was he safe? You hadn’t spoken in months, but the thought of him leaving this Earth made you keel over.  
                 You hit the bathroom floor and pulled out your phone. It didn’t work.  Nothing worked.   What the hell happened?  
                 “Please be okay.  Please be okay.”   You pulled your knees to your face, mumbling as you rocked.  
                 You continued to beg, but in your heart of hearts, you knew.  Sam was gone.
~~  
               Life went on, but everything carried a grey tint. The world figured out a way to work somehow.  Every person on the planet carried guilt with them, nobody was unscathed by what had come known as “the snap”.  
                 A year in you went on a date.  He was more interested in talking about his long gone wife and your thoughts still stung of Sam.  You never should have broken it off.   You should have stuck by his side, given him the time to open up to you. Wherever he was, you hoped he knew you still loved him.  
                 Two years in and you were ready for a mini-relationship.  It lasted a few months, but he didn’t hold a candle to Sam.  None of them did.  You were in love with a ghost.
                 Three years in you decided to try casual sex. A few internet hookups, when you met up for the action you demanded the lights be off.  It wasn’t a stranger between your thighs, it was Sam.  The fantasy always broke when they didn’t touch you right, not with the same caress and obsession that came with Sam’s hands.
                 Four years and you accepted it.  There would be another for you.  You would rather be alone than with anyone else.   When you shut your eyes you still saw his face.  
                 “I miss you.”  You imagined him reaching out and running a hand down your cheek while you lay in bed together.  
                 “I’m always with you.”  Sam pulled you closer.  “Always.”
                 The fantasy brought a tear as you hugged your pillow, pretending it was Sam and squeezing on for dear life.    
                 Five years in and you’d accepted your decision. Equal parts lonely and content. Moving through your day as fast as possible so you could crawl into bed with memories of your beau and the hope he made an appearance in your dreams.  
 ~~
               The day started off like any other.  You were sitting at your desk, trying to update your playlist for the day when you heard a familiar voice.  
                 “Hello?”  
                 It took you a moment to place it.  You stood up from your chair, knocking it over.  Had you finally cracked?  Were you insane?  
                  “That was weird.”  Another voice from the past.  
                 You ran to the hall.   Your mouth hung open and tears stung your eyes.   The other survivors came out too, all of you starring at the vanishers.  
                 “How is this happening?”  A coworker took off running.  
                 Sobs broke out and you brought your hand to your mouth not to join them.  They were back.  The missing had returned.   Your legs shook as you collapsed on the floor.  
                 “Thank you.”  You shut your eyes and pictured Sam.  
                 A smile came with the tears.  He was back.  You didn’t know how, or why, but you could feel him.  Your world.
~~
               That night you barely slept.  Where was he?  Was he thinking about you?  Would he make contact?  You still had his phone number, but would it even work?  You were too scared to try.  
                 Plus, given his Avenger status, you imagined he had bigger things to deal with.  You still smiled thinking about him.  If he never wanted to see you again you were okay with that.  All that mattered was he was back, even if he wasn’t with you.
 ~~
               News poured in.  Tony Stark saved everyone and he died for it.  Life was not fair, but like everyone else, you were grateful for his sacrifice.  
                 The world kept turning, the grey replaced by colors.  People were smiling more.  Yourself included.  
                 You kept a news alert on for any mention of Sam, but as usual Steve Rogers got most of the press.  The Avengers were not infallible though.  They’d lost more than Tony Stark.
                 When you walked up to the stairs to your apartment you couldn’t keep the smile off your face at the sounds of the people.  There were more televisions on, more radios blasting music that was popular five years ago, even footsteps.  
                 You entered your place and went straight for the bedroom, stripping off your clothes and changing into a baggy old t-shirt before plopping down on your bed.  
                 You laid down on your side and pulled out your phone.  You found yourself staring at the thing quite a bit, still unable to dial the number. Last few years it was like you’d forgotten that you broke up with him months before the snap.  That was the headset Sam lived in.   Nothing had changed for him.  
                 It had only been a week.  Maybe, once he’d been back for a few months you would reach out. Reconnect over some coffee.  Talk about your break up.  Or maybe that was just a fantasy.  Another one you could live with for the time.  
~~
               A loud knock echoed through your apartment.   Your eyes popped open as you sat up on the bed. The clock told you it was the middle of the night.  The pounding didn’t stop as you swung your legs over, rubbing your eyes as you walked in the darkness to the door.  
                 “I’m coming,” you didn’t want the person to wake your neighbors.  
                 They ignored your comment and continued with the knocking.  You groaned as you undid the locks and pulled open the door, ready to strangle the obnoxious visitor.  
                 The sleep faded when deep brown eyes stared into yours.  A gasp left your mouth.   Neither of you spoke a word, but your fingers had a mind of their own.  They reached out and touched his cheek.  
                 You half expected your hand to fall through him like a ghost. All the times you’d imagined touching him over the years were nothing compared to this.  He was real, flesh under your fingertips.  Tears started to well up.
                 Sam took a step into your apartment and scooped you up, putting his hands under your ass.  You brought your hands to his neck and wrapped your legs around him. There was something metal hanging across his back, large enough you were surprised it fit through your door frame.
                 He brought his foot up and kicked your door shut, before walking you to the bedroom.  
                 “Are you real?”  You had to ask the question, unsure that this was not a vivid dream.  “Wait, don’t answer.  If you’re not I don’t want to know.”  
                 “I’m real.”  He pressed his head forward and you did the same touching foreheads.  “And I’m here.  In every sense of the word.”  
                 “I never should have let you go.”  You slid a hand to his cheek again.  
                 “I never should have left you.”  Sam sat down on the bed, leaving you straddling him in your lap.  
                 You reached over to your nightstand and turned on the light, needing to see all of him.  Your brain wasn’t sure your eyes were telling the truth.  You feared if you blinked he would vanish.  
                 He reached behind him and took off the metal thing, tossing it to the floor.   One of his hand ran up your back until he got to your neck.  Sam pulled you forward.  
                 Your lips parted before they touched his.  You moaned, fantasizing about his kiss did not compare to how it really felt.  His mouth was perfection on yours.   Sam slid his tongue into your mouth and you gripped down on his shoulders, your body flooding with electricity.  
                 You ran your hand down his chest until you got to his belt.  You wanted all of him.  
                 “Do you want to talk first?”  Sam broke the kiss.  “I have a lot to make up for.”  
                 “I’ve spent five long lonely years thinking about this.”  You moved to kissing his neck, missing the way his skin tasted. “If you’re gone in the morning I want one new memory.”  
                 “Baby, I’m not going anywhere without you.”  He grabbed the bottom of your shirt.  
                 When his fly was undone Sam lifted his ass and you pushed his jeans and boxers down.  You didn’t get to see anything since he was lifting your shirt over your head, blocking the view.  
                 Once your top was gone you gasped at the sight of his cock.  It was larger than you remembered, hard and angry for you. The sight of it eliciting a moan from your lips.  
                 “I missed you too.”  Sam dipped his head to your chest.  
                 He took your nipple into his mouth and sucked lightly, flickering his tongue across the bud, making it harden into a pebble.   You brought one hand to the back of his head, scratching over his hair while your other went to his cock and started rubbing the tip, your thumb gathering the amount of precrum that was already forming.  
                 Sam let out a grunt before standing and flipping you to your back.  His mouth left your breast, making the air feel that much cooler without his heat.  
                 He took off his shirt and it took everything you had not to cry at the sight.  His body was as defined as ever, perfect for holding you in the way you craved.  He continued to undress, kicking off his shoes with his pants.  
                 You used the opportunity to push your panties down, leaving yourself completely bare and ready for him, parting your legs and bending your knees.  
                 Sam grabbed an ankle and brought it to his mouth. He placed a light kiss, his eyes on yours as he made his way down your leg.  Your body began to shiver.  
                 “What’s wrong?”  He looked concerned.  
                 “I’m so happy you’re touching me, but I want more.” You’d had five years of foreplay. “I want all of you.”  
                 A grunt left Sam’s mouth and he dropped your foot and dove on top of you, his lips found yours again.   You ran your fingernails down his back as he positioned himself.  
                 “Mmmm,” You lifted your hips and dug into his skin when he began to sink.  
                 “You’re tight.”  Sam growled. “Really fucking tight.”  
                 “It’s been awhile.”  You arched your neck and he used the opportunity to bite and suck at it, making you purr while he stretched you with his massive cock.  
                 “You feel amazing.”  Sam moved up to your ear and lightly nibbled.  “It’s been a long couple of months without you.”  
                 A whimper left your lips.  Sam had no idea.   You wanted all of him, as much as you could get.  So you lifted your legs and wrapped them around his hips, tugging him down until he was satiated inside of you.  
                 He started slow, sliding in and out of you while you rolled your hips against him.   Moans left your mouth as you tossed your head to the side.  
                 “I can’t believe this is real.”  You didn’t mean to say that out loud.  
                 Sam moved a hand to your chin and turned your face to look at him.  
                 “Nothing is more real.”  His lips found yours and he increased his speed.
                 It felt like he was splitting you in two in the most delicious way.   You rolled with him, your clit brushing against his pelvis with each thrust.  It was too hard to pay attention to the kiss as your body came alive for the first time in years.  
                 Again your head fell to the side and your arms went limp.  Sam’s fingertips traced down your skin until they found your own fingers.  
                 You wasted no time intertwining them with his, squeezing tight as he continued to pump you, your bodies perfect for each other.
                 “Sam, I’m going to cum.”  You were getting dizzy.  
                 “I know baby.”  There was a breathiness to his voice.  “Cum for me.”  
                 His hands squeezed down harder on yours and it was all you needed.  Your toes curled and eyes pinched shut as the pleasure crashed forward.  Sam started to fuck you with abandon, each quick thrust sending another spasm from your core.  
                 “Wait…”  You didn’t know if the word came out right.  
                 “Fuck.”  Sam bottomed out.  
                 “Ummmm.”  Your head swam with what you wanted to tell him, but all you could focus on was his erupting cock, filling you with his seed.  
                 It clicked.  You looked up at him with some panic.  
                 “I’m not on the pill anymore.”  There had been no point with your inactive sex life.  
                 “Good.” Sam smiled.  “I want to start our life together right away. I’m not wasting any more time.”  
                 Another round of tears started to form.  Sam tilted his head.  
                 “I love you so much.” You gave a half smile.  
                 “I love you too.”  Sam squeezed your hands again as he dipped down to give you another kiss.
                 Finally, it felt like your life was getting started.
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seoyulhrs · 4 years
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thank everyone so much for the super sweet welcomes! i’m april n i’m so excited to be a part of this roleplay, i really love this kind of stuff and i’m eager to get seoyul into all kinds of troubles. the short of it is that she’s a real luna lovegood type, but with more of a personality disorder and pathological desperation for attention and validation then “cute quirky background and opinions.”  less pure ravenclaw and more like slytherpuffclaw? chaotic, right? in terms of personality she is canonically whimsical, lackadasical,  enthusiastic, mythomaniacal, and positive. she can also be bright, elusive, bizarre, alluring, erratic and (self,  usually) destructive.  i guess that makes her paradoxically unstable and lovable so i’m sure we can kick up some fun alright.  check below the cut for the highlights! ETA: my discord is apricots#6128 if that’s easier for plotting!
kim seoyul is ilmyo born and raised, grew up in a big family with not much left over for her in terms of attention,  affection, or cash. 
retreated into fantasy worlds for her own amusement. loved to read, play make believe games, had a hundred imaginary friends, ran around the woods looking for ghosts and witches, you name it. she was one of those kids that REALLY wanted a hogwarts letter or to open the door to narnia. anything to get OUT of ilmyo and her shitty house. 
obviously it didn’t work out that way. 
she was a precocious, talkative, enthusiastic kid. really whimsical and dreamy, usually had trouble paying attention to lessons, but was really smart and highly verbal for her age - always read and spoke above level significantly, likely because of all the reading and storytelling she did - much to the chagrin of her teachers. 
it was easy to be popular as a little kid because her weirdnesses could be overlooked and nobody cared she was poor as long as she could make up the best make believe games to play on the playground. 
getting a little older though it got worse. her teachers and friends started to wonder about her being so relentlessly head-in-the-clouds and distracted maybe by her own imagination, like she lived in her own world. 
her lies also gradually got bigger as people came to ignore make believe games and “my uncle works at nintendo” level bragging. as a result that meant she needed to get more creative to get the attention she wanted. to that note, it got to the point where she was acting out in general (as much as a preteen can) until her parents were called in by the guidance counselor. 
it’s at this point that they raise a real concern that she’s got some kind of personality disorder or at the very least needs a significant amount of counseling to work through unhealthy coping mechanisms, but obviously her parents toss that idea to the side and brush it off as her just being her “usual odd self.” 
high school is her chance to reinvent. this is paired with the fact that her grandfather dies and leaves them a lot of money - or at least, what amounts to a lot of money for them. they move into a decent house, she has  some new clothes and shoes and a new backpack for the first time (the rest is all still hand me downs mostly but that’s not so bad),  and she kind of sort of “lets” swan & co (also freshmen, also way cooler than she is right off the bat) believe she’s become rich, that the inheritance was much more than it was. 
they’re willing enough to believe it, given her demeanor has changed so much - she’s more confident, watched some makeup tutorials, talks big about the parties she went too in seoul when they were there for the summer and the funeral arrangements (she didn’t, but that’s fine), boys are paying more attention to her. between freshman and sophomore year she has a real glow up (thanks puberty!) and things all seem to be going really well. 
at least until SWAN outs her as a fraud and the cool kids mostly stop talking to her. she thinks its bullshit since it was barely even a lie (it was a lot of lies) and she didn’t hurt anyone (technically kind of true) but she doesn’t fight it because she knows she was never the queen bee type anyway - even when she was with them she wasn’t all the way in the crew, like she was always a step behind the three of them. 
so the rest of high school she finds her own friends, does her own thing. 
fucks swans boyfriend to prove she can (and because he’s hot) and generally is your run of the mill small town teenager, drinking in the forest and braiding flower crowns and maybe spending way too much time on the internet. 
she goes to school and keeps spinning lies, big and small, mostly harmless. she’s not even sure why she does it, they just come out before she thinks about it, before she can stop it. for any number of reasons, too - so people will like her more, to seem more interesting, shock value, manipulation. she doesn’t usually intend to be malicious with them and they’re usually directed to facets of herself (maybe rooted in self loathing?) but it drives her crazy. she feels a constant lowgrade guilt that is always compounding, but the idea of being fully honest and therefore vulnerable is so frightening the idea of it makes her feel physically ill. coming clean about even minor lies at this point triggers her to minor self harm or bouts of panic.  she really should have gotten counseling at some point. 
instead she got a masters degree in library sciences and a job back in ilmyo....
some lies she probably tells, fully expecting people not to believe her, include cryptically suggesting she got lost in the forest over the weekend as a kid (she did, but it was only one night) and saw ghosts (probably untrue), that she saw the lovebirds fighting before they died (definitely true), that she is or knows the ilmyo talk blog creator (not true), that she’s psychic and reads tarot cards (half true, she knows the meaning of cards and supplements with her own intuition, like a party trick), that she dated a celebrity during college (exaggerated truth, dated a former c-list boy group member who’s group had disbanded), that she’s really, really going to get out of this dead end town someday (please god, let this one come true).
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bloodyshadow1 · 5 years
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Nature V NatureBlog:ModernAu
So this is my submission for day 4 critrole femslash week, prompt Alternate Universe.  I choose to do a modern au with a vlogger/social media because when I started it I read a few and thought they were neat. Hope you enjoy, read, review, comment, reblog, they really mean more than you’d think when writing stuff like this.
 “Oh sweet Pelor, she posted another freaking video,” Vex’ahlia ‘Vex’ Vessar screamed at her brother Vax’ildan, or Vax for pretty much anyone who had ever talked to him.
“Who my dear sweet even-tempered sister,” Vax asked half amused half mocking.  He already knew who Vex was throwing her latest hissy fit over, she had been throwing tantrums over the other half-elf for months.  It wasn’t fair, there was such a huge storm in Emon last week the meant she wasn’t able to go out and hike like she normally did which meant she hadn’t been able to film a new video.  It also meant that she hadn’t been able to visit her sweet baby boy Trinket either and that was even worse.  Maybe it was making her cranky, but she wouldn't admit that.
“You very well know who I mean,” Vex said rounding on her brother but her eyes never strayed from her phone, “Keyleth Zephara.”  The newest Druid Diaries video already had a couple thousand views and it had only been up for an hour at most.  Vex hadn’t watched it yet, but she knew it would be sweet and wonderful and oh so sickening, just like the woman who it focused on.
“Oh right the red-haired bimbo who has been the bane of your existence for the past few months. The one who updates every Saturday, which is today,” Vax said not even looking up from his tablet.  He had much better things to do than listen to his sister go on and on about her one-sided war she was waging against her crush even if his sister wouldn’t admit it was a crush.
“I never said she was a bimbo,” Vex retorted.  She glanced at her phone again seeing Keyleth’s smiling face as she traveled through the wilderness, “I mean yes I called her a strumpet, but I didn’t actually know what it meant.  I thought it was an insult that you called pretty women.”
“I know,” Vax said finally looking at his twin sister, if only so she could see his shit eating grin.  “Zahra won’t let you forget it.”
Vex didn’t need to be reminded about her ex-girlfriend/current best friend’s literal rolling on the floor laughter the first time Vex used the word wrong during a rant about Keyleth. Besides, Zahra didn’t matter right now, “I just don’t get how her blog is more popular than mine?  I mean we’re both nature blogs, but I’m the 3 time gold medalist and fashion icon, whereas she’s just a nature blog.  Why is she more popular than me? Vex’ahlia’s Visions is a masterpiece blog in my opinion, it combines fitness, fashion, and nature.” Vex had started it up sometime during the last Summer games and her third gold medal victory and it had been a very popular blog for the last 3 years.  Her friend Scanlan had suggested it, said that she could boost her popularity and show her fans the real her. While she was initially against it she had to admit it was fun and she did love the praise she received for her breathtaking nature shots as well as people lavishing over her beauty during her fitness and fashion segments.
“How could my blog be losing to a blog about a gorgeous girl who does cute things with animals she sees travel the world. It’s only been up for two years.” A moment passed and Vex was about to answer but Vex stopped him, “I know, I know her blog sounds awesome, I realized it the second the words came out of my mouth.  Still, it doesn’t explain why she’s more popular than me.  She calls her fans Kikinuts for crying out loud.”
“I mean, it probably doesn’t help that you follow her and are like half the views on her videos.”
“I’m not half the views on her videos,” Vex shot back, “maybe a quarter, but not half,” she whispered to herself.  She can’t help it, after all Keyleth of the Air Ashari was the competition, Vex had to watch her videos to see why they were so popular, at least 8 times each just to be sure, sometimes with and other times without sound.  “Still, I’m a ranger and one of the most famous in the world, how does someone have a nature blog more popular than mine?”
Despite Vex’s complaints she did love Keyleth’s videos.  They were always surprisingly informative about the places she visited, and she would always have animals in her videos that did cute things and she would talk to sometimes.  Usually she would end up sleeping in the woods somewhere making a shelter, foraging for her own food and water, living under the stars.  As a powerful druid she apparently had the ability to summon storms and perfect wifi no matter where she went in addition to her other magical and shapeshifting abilities.  Being able to summon lightning meant her equipment was always charged too so that was helpful for a druid ‘roughing’ it.
“You might be a ranger Stubby, but she’s a druid.  You both might have nature one your side but she can turn into animals and talk to them and people love animals.”
“I have animals in my videos.”
“You have animals that are running away from you little sister,” Vax said standing up giving his sister a kiss on the forehead since he knows how much she hates it.  “Keyleth gets them to gather around her like she’s a Disney princess or something. And that’s not even getting to how she is with plants. Or she gets attacked by them which also leads to a lot of views because people like to see that sort of thing.  I’m sorry but I don’t think you’re going to win this one.  Especially since you want to keep my nephew out of the spotlight.”
“I swore I would never become a crazy stage mom and force Trinket in the spotlight for something as paltry as popularity.  My child is a wild dangerous beast and my animal companion like the ones the rangers of old would ride into battle with.  Not some dancing bear doing tricks for snacks and nose pats.  The fact that he’s adorable and happens to love me with all his giant heart is a moot point,” Vex said matter-of-factly.  She loved Trinket more than anything in this world, which is why she let him roam free in the wilds near Emon instead of stuck in her house like a pet.
“That makes me proud Stubby,” Vax said giving his sister the biggest sloppiest kisses he could muster on each cheek, one for him and one for his nephew.  As she pushed him away he continued, “I know you’ve always wanted to be the type of successful woman that those bastards back in Syngorn would have to respect at least.  But I’m glad you’re not willing to go crazy over that.  I mean if winning three gold medals for archery in the past 3 olympic games didn’t make Syldor respect you, I doubt becoming internet famous will.”
“That might be because I competed on behalf of Emon and beat every pureblooded natural born son and daughter of Syngorn they sent up against me, along with the competitors from the Dwendali Empire, Marquet, and everywhere else,,” Vex said proudly.  The memories of her father looking down on her archery skills back when she was 6 still hurt, he had only agreed to let her try after her stepmother convinced him to let her try.  He had bet on her quitting in a week.  Her stepmother had given her the gold piece when the two of them left to study abroad in Emon when they were 12.  A reminder of the first time she forced her father to eat those words Devana said before sending her off with a kiss on the forehead and telling her to not make it the last.
“Syldor and the rest of them back in Syngorn would still respect you even if they hated you, the fact that they still don’t means they never will Stubby.  So stop acting like having the best nature blog will make you anything more than an ambassador’s bastard half-blooded daughter to the stuffy elves back home and just enjoy your crush like a normal person,” Vax said as patiently as he could.  He knew it probably wouldn’t get through, it wasn’t the first time they had this conversation, but Vex had a hard time letting their horrible childhood go.
“Whatever,” Vex said shrugging off her brother’s words, “why don’t you get out of here, I have a video to watch.”
Sighing Vax just decided to let it go, one issue at a time, “when you watch this time, maybe just forget about your one-sided rivalry with Keyleth for now and just watch her video.  You know you always forget about how much you pretend to hate her once you see her break out in that embodiment of sunshine smile she always opens up with,” when Vex flipped him off in response he just let out a sigh and moved to the door.  “Just try not to drool all over yourself this time or should I say don’t let her make you so mad you’ froth with rage,” he managed to say before he dashed out of the room dodging pillows that his sister was trying to assault him with.
Unfortunately for Vex this left her alone to deal with her brooding/crush over Keyleth.   She wished Trinket was there, he always managed to make her feel better, but a bear wasn’t meant for a populated area, the woods near Emon were fine since he was less than a mile away at worst, but it still didn’t mean his absence wasn’t felt.  She had a cabin deeper in the woods on private property that Trinket stayed in or around most days.  It worked for Trinket and it worked for her wilderness videos.
She waited to watch the newest Druid Diaries, she knew it would be fantastic even if she could only see the thumbnail.  It was of Keyleth sitting up in between two tree branches, she was smiling of course, wearing her classic green ensemble with her iconic antler crown framing her long mane of red hair.  Initially she thought that Keyleth had a lot of followers and fans because she was a pretty girl.  There were always idiots who followed pretty girls who made videos, Vex knew first hand when she was starting out, but that wasn’t the secret to Keyleth’s success.  While she was adorably charming in a clumsy sort of way Keyleth did know her stuff when it came to animals and plants, even if she seemed a bit ditzy at first glance.
Quietly, Vex wondered where Keyleth was going to be shooting this month.  The druid seemed a nomad at heart and despite loving each location she got to she only spent a month or so in an area to explore all the natural world had to offer with a video showing up each week before moving on.  Vasselheim was an exception though, Keyleth seemed to fall in love with the ancient city and it’s forests full of magical beasts and stayed a whole 4 months before moving on.  Her fans loved it though, everything from the forests and the monsters, to the way their idol had explored the ancient city.  She had spent so long there that there was speculation on her forum that she had joined the legendary Slayer’s Take hunter’s guild.
Vex had always wanted to go but had never gotten the nerve to.  But she would one day, she’d take Trinket there and explore the forests, see the wild magical beasts that hunted in those woods, maybe she’d even join the Slayer’s Take.  It was supposed to be a pretty open guild, once you took a contract you needed to fulfill it but it also didn’t have a requirement to keep taking contracts.
That didn’t matter right now though, she had to watch the new video her enemy put out.  Despite what her brother thought Vex did not find Keyleth attractive, just annoyingly beautiful and awkwardly  charming, but not attractive no sir. Realizing she was just justifying her actions to herself, Vex let out a sigh and started Keyleth’s newest video.  It was long enough that she’d by the time she finished she’d be able to watch Keyleth’s live Q&A segment that she always did after the first week. Every now and then her phone would go off to tell her that she had a new notification, something she normally checked religiously, but she ignored them, when it was Keyleth’s video watching time the building would be on fire and she wouldn't notice, which had happened before.  
“Hey there Kikinuts,” Keyleth started out with her camera zoomed in way too far so they could only see her right eye.  Vex gave a snort, this meant Keyleth was doing things solo, her best friend and camera man when he could Percy wouldn't have let her start a video like that. “Oh sorry, let me adjust that,” she said zooming out a bit until her whole face was in the video.  “There we go,” Keyleth said giving the camera a smile and Vex felt her heart speed up.  ‘Shut up Vax,’ she thought out loud to a brother that wasn’t there.  Keyleth might have had the most gorgeous green eyes Vex had ever seen, but it was her face that she could, and have stared at for hours.
Vex couldn’t help but notice how the morning sun just lit up Keyleth’s long mane of untamed red hair like a sea of rubies or fire.  She looked beautiful, Vex could admit that much as she sighed feeling the anger towards the innocent woman whose only crime was being more popular than she was and making her feel weird things.
“I hope you all enjoyed my last month in Whitestone, the home of my best friend and assistant Percival Fredrickstein Von Martini Koala De Rolo the Third,” she giggled.  it was a running gag in her videos for Percy’s name to be unpronounceable to anyone other than him.  “Unfortunately,” Keyleth said sobering up a bit, “Percy decided to take a bit of a leave of absence for a while. Don’t worry, we’re still a duo and having broken up or anything, he just needed some time to himself. Seeing his childhood home and his family made him feel a bit nostalgic so he decided  to stay with them for a while to catch up. You can still keep up with him @Pderolo3 and of course you can follow me @TempestOfAntlers if you aren’t already. Remember if you like this video, leave a like and subscribe, maybe even a comment.  Just a reminder because this is the first week of the month, I will be doing a live Q&A session 2 hours after the video airs so send in your questions. It’s weird to be saying that since it will be the future by then but it’s what we’ve been doing. Any way,” Keyleth said giving her fingers a snap, “now that that’s out of the way, we can start our video for real.”
It started off like it usually did with videos of her hiking for a bit and just enjoying the sounds of nature all around her. Vex didn’t usually like this part, it was fine but Keyleth did her best to be quiet for the first few minutes or so and as much as Vex loved nature, sometimes trees just looked like trees, and she had enough trees in whenever she went to visit Trinket. These trees didn’t look any different, which made Vex sit up, actually not only did they not look any different, those were the same trees she saw whenever she visited Trinket, the exact same trees.  “Here I am in the Forests of Emon, the capital of Tal'Dorei, and home to Sovereign Uriel Tal’Dorei the Third,” Keyleth said breaking into the talking points of her show where she would list the history but Vex didn’t hear her.  She was paralyzed frozen by the information that Keyleth Zephara was literally a few miles away in the forests she walked and hiked in for years.  
It wasn’t until Keyleth got a familiar furry visitor, a large brown mass of fur lumbered into the clearing that Keyleth was currently filming in.  The two of them stared at each other dumbstruck, neither expecting the other and Vex had a mini heart attack.  She knew that Trinket was the sweetest being in creation, but he was still a wild animal, she knew that Trinket wouldn’t attack Keyleth but that didn’t mean that Keyleth wouldn’t attack him thinking she was in danger.  Keyleth might not be a warrior, but she was a powerful druid, Vex had seen videos where Keyleth turned into sharks, or tigers, or giant rock monsters, she could destroy Trinket in a fight.
“Alright viewers,” Keyleth whispered into her camera, “I am going to show you how I deal with wild animals that could be potentially dangerous.  Just a warning, don’t try this at home unless you are a druid to and even then, I wouldn’t recommend it.” With that she put her phone down so she was still in view, and for a minute she glowed.  
Vex was about to run outside with her arrows, crush or not if Keyleth hurt her baby she’d shove an arrow so far up that bitch’s ass that. Luckily her rational side took over before she could do something stupid, it said that this video happened a week ago so even if she did rush out she’d be too late.  Also, it said that she always knew when Trinket was in danger thanks to their bond so she had nothing to worry about.  She had felt him be nervous during the storm that was after when Keyleth would have shot her video.  
“Hello,” Keyleth said in a deeper voice than normal, “I am Keyleth,” her voice said was heavy and harsher than normal, like she was growling.  Trinket just let out a large roar in response, Vex could tell he wasn’t angry or scared, just curious, “Oh, you speak common,” Keyleth said in response, “that makes things easier.”
Trinket growled back friendlier than before, “okay so you’re Trinket,” Keyleth responded, “it’s very nice to meet you Trinket,” she said giving Trinket a scratch on the chin.  And Vex’s heart started to calm down a little, it also tried not to melt. Seeing the girl of her dreams befriending her son  was not something she ever thought she’d see, but it did things to her. Not dirty things, but familial things that she hadn’t dreamed of feeling in a long time.  
“You’re very nice for a wild bear,” Keyleth started to say, “I don't mean that other bears aren’t nice wild or not,” she said backtracking.  “It’s just most wild bears I meet aren’t so nice or understand common.  Oh you’re Vex’s bear,” Keyleth said excitedly and Vex’s heart just froze.  The notifications were going off on her phone like crazy now and to the point where Vex had to plug her headphones into her laptop just so she could watch what could be her most important moment of her life. “Wow that’s amazing, I didn’t realize she had a bear, especially one as cute and cuddly as you,” she said in a cutesy baby tone as she gave Trinket a belly rub.  
“No,” Keyleth responded to one of Trinket’s growls, “never meet Vex personally, I saw her up close once though,” she said surprising Vex.  “It was during the games before last, I went there with my father to represent the Ashari tribes. We don’t exactly have the numbers for athletes to compete, but we were invited to spectate the games.  It was a great honor for the tribes, but I was nervous, most of the competitors were hyper focused on their own events they didn’t have time for anyone who wasn’t a fellow athlete, a coach, or the press so I was lost.   I didn’t feel like I belonged there so part of me wanted to just curl up and cry in my room from nerves and anxiety.   Then at one of the dinner after the opening ceremonies, I saw her, arguing with another athlete form Syngorn despite her being a whole head shorter than him and probably ten years younger, and winning. I think probably the coolest girl I’ve ever seen and she was my age.  I didn’t introduce myself back then, I was still too nervous to, but just seeing her stand up for herself made me feel braver. I kind of became a Vex fangirl after that,” Keyleth said kind of dreamily, maybe?  It sounded dreamily to Vex who was trying really hard not to get her hopes up.  This couldn’t’ be real right?
This couldn’t be happening, this was something after a cheesy romcom, granted it would normally happen with dogs opposed to bears, but Vex didn’t have a dog.  “I went to each of her competitions and bought tons of her merchandise, I just was so into her.”
“Do you want to be,’ Vex thought absentminded, she really had no filter when she wasn’t paying attention.
“I got into vlogging because of her actually,” she said surprising Vex when she did.  “I got a notification about her on google and saw her video for the first time and I don’t’ know I just subscribed then and there. Oh I don’t know why I’m tell you this Trinket,” Keyleth said looking cute and Vex thought her heart couldn’t take it.
“Oh Vex talked about me with you before,” Keyleth asked excitedly and Vex’s heart dropped, oh no.
For a moment she just watched and listened while Trinket growled amicably with a big smile on her face. Slowly though her smile seemed to fade slowly to the point where she Vex could hear Keyleth’s heart break, “I see she said that about me,” now it sounded like the Druid was about to cry. “I guess I could see that, she isn’t the first person to say things like that about me.  I think we should move along, there are so many nice things to see in Emon,” but now she sounded like a carebear who was told love didn’t exist.
Vex’s alarm went off to let her know that Keyleth’s Q&A and Vex immediately shut her alarm off and saw she had hundreds of notifications. Some were “Why are you being mean to Keyleth,” or “I don’t get where you get off being mean to Keyleth, she’s great while you’re the worst,” which seeing how she was feeling right now she couldn’t disagree.  Others were worse unfortunately, “I’m with you, Keyleth is an overrated bitch,” or “Keyleth is a cunt who doesn’t know anything and needs to shut her trap. Team Vex all the way,” which got a block from Vex right away.  Even a few gross ones that say things like “if the two of you are going to have a fight you should film it with jello to boost both your views.” Honestly she wouldn’t mind getting jello with Keyleth, but she wasn’t’ going to have a catfight in it, at least not for people to watch.
Immediately she turned on Keyleth’s live stream and saw that the area she was filming in was partially destroyed.  In the background of her shot though there was a cabin that looked far to familiar. “Hi there Kikinuts. There was a bit of a storm the last few days so sorry I’ve been out of communication.  But I’m here and safe, my friend Trinket actually brought me to this nice cabin that belongs to his owner,” she gestured to the, “he took me to where the spare key was so we could both stay safe and dry.  I just want you to know Ms. Vex’ahlia if you’re watching this I’m sorry, I never would have trespassed if it wasn’t an emergency.  I’ll leave money for whatever I took to survive, I didn’t mean to intrude upon your space.”  
“Oh fuck,” Vex swore aloud, the way Keyleth said her name now, it was so meek and formal, she’d talk to her father’s business associates like that growing up.  
“Anyway, enough about me,” Keyleth said, “lets here from you guys, what do you want to ask me?” She started scrolling through the chat, “Alright let’s see here there…, there’s a lot of questions asking what the deal between me and Vex’ahlia,” Keyleth said with an aggravated sigh, “look, I don’t know.  Like I said I was a huge fan of Vex, and if I could maybe talk to her, I still can be. I know this kind of seemed like I dropped this on you guys, but I’ve been wracking my brain over this for the last week.  Maybe I insulted her some way when we were kids by accident or something, but I don’t really know what I could have done to make her…, upset with me but I don’t’ want to start guessing on here without talking to each other first.  Since I’m in Emon I thought maybe I’d send her a message to see if we could meet up IRL and maybe clear the air without any cameras or people watching.  Maybe I can apologize for whatever I did to offend her.  Just don’t send her hate, like I said she’s still the coolest woman I’ve ever seen and Trinket here loves her,” she pointed over to Trinket the traitor who was just rolling around in the dirt being a happy bear.  “He’s been talking about how much he loves his mommy all week and how great she is. So I’m sure this is just a problem on my end that I hope we can fix.  I get enough hate because of what I do, I don’t ever want anyone else to experience that, especially over me,” her big green eyes were full of sincerity.
“Anyway,” she said trying to lighten the mood, “lets see about another question.  Sorry, they’re going by really quickly so if I don’t’ get to yours I’m sorry, I’m not ignoring you it’s just hard to see them sometimes.  Alright, how about this one,” she paused for a second before letting out a sigh of frustration, “no @AldarLoverL, I will not say what Vex said about me it’s private, she told her bear not me.  I shouldn’t have learned it the way that I did so please stop asking.  Moving on for…, are there any questions that aren’t about me and Vex’s so called feud?”
At that point Vex was already out the door rushing grabbing her keys and leaving her apartment. “Hey Vex,” Vax called her as she got to the front door, “are you watching…, I see you were watching Keyleth’s live stream.”
“I always do you know that, dear brother of mine,” Vex said trying to keep the frustration out of her voice.  She loved her brother, her twin, the other part of her soul, but she needed to go to her cabin and clear the air.  It was only a few miles away, on her bike she could be there in under 15 minutes.  
“Are you really going to crash her livestream just to tell her that you don’t actually hate her?”
“Yeah or at least that was the plan,” she admitted, “she’s at my cabin with my son thinking that for  the past week I hate her, I need to make things right.  Now if you’ll excuse me,” and Vex was out the door quicker than her arrows.  She tore down four flights of stairs faster than any sprinter she’d meet and got to the garage where she kept her other baby, “Death From Above”.  It was a nice looking motorcycle that Vex loved to ride, she had beaten some crazy dragonborn necromancer in pool for it but it was hers. DFA was loud but it was fast and it got her where she was going and it made Vex feel like she was flying.
It was a quick ride, luckily there was no traffic the way to the cabin, once she was off the main road it was just a barely paved dirt road to get to her little slice of heaven. By the time she got to the cabin her heart was still pounding, she all but jumped off her bike and ran to the back where she recognized Keyleth was filming.  She got back there right as she started to realize she had no idea what she was doing, Keyleth was still shooting her Q&A, it usually lasted an hour.  Vex’s body moved before her mind could catch up and she was around the corner face to face with Keyleth before she realized these things.
Sweet Pelor the Ashari woman was more beautiful and cute in person, for a good thirty seconds they looked at each other not saying anything, Keyleth shocked just as much as she was.  “I was watching your stream,” Vex started to explain, “after watching your last video.  I saw you were at my cabin and were talking to my bear.  I just wanted to say I don’t’ hate you, Trinket made a mistake.  And now I realize how unprofessional this is, crashing your shoot,” Vex said awkwardly slinking behind the corner of her cabin embarrassed.  
“Excuse me,” Vex heard Keyleth say to her viewers, and followed Vex.
“I’m so sorry about that,” Vex said her head in her hands sitting on the deck of the cabin  That was one of the most embarrassing things that she had done.
“No, you don’t have to apologize for anything,” Keyleth assured her, “I mean it’s your cabin after all, I’m just trespassing.”
“Trinket showed you where the key was, that means you’re a guest,” Vex said giving her an attempt at a smile.  
“This is not how I expected to meet you,” Keyleth said taking a seat next to Vex on the porch.
“Well if we’re being fair I didn’t you’d ever talk to my bear and spend the week thinking I hated you,” Vex said
“So…, you don’t hate me,” Keyleth asked quietly unsure if she was going to like the answer.  “Trinket said you don’t say a lot of good things about me when you talk to him.”
“I promise Keyleth I don’t’ hate you,” Vex swore, “Look, it’s nothing you did, I just…, I have issues. I promise, I’ll make a video telling everyone that I don’t’ hate you, post an apology letter, anything you want. I owe you that much.”  
“Well…,” Keyleth said thinking, “I mean you already said you didn’t hate me in my segment.  Do you maybe want to come on with me and we can put the rumors to death for real?”
“You really don’t’ mind if I’m in your video,” Vex asked incredulously. She expected Keyleth to hate her for making her think that she was hated.
“I mean I kind of dreamed of collaborated with you for a while,” Keyleth said her cheeks red, “I wasn’t lying when I said you were the reason I got into making videos.”
“Let’s do it, if it’s really okay,” Vex said standing up face to face with Keyleth.  She never realized how tall Keyleth was, even without the antlers she was almost half a foot taller than Vex.  It was kind of a turn on.
“Great,” Keyleth said jumping up and down in excitement and hugged her.  Vex never thought she’d feel like Elenore to Keyleth’s Tahani but, to quote the Good Place, “of course your hugs are amazing.”
Five minutes later they were in front of Keyleth’s camera starting their collaboration. “Hi Kikinuts, I’m back, sorry about that. I just had to work a few things out with my special surprise guest, Vex’ahlia of Vex’halia’s Visions.”
“That’s Keyleth, you can call me Vex though,” Vex said, not wanting to tell her that she liked it when Keyleth used her shortened name, it made her smile.  “I was just in the neighborhood and thought I’d drop by,” she cursed herself for sounding so stupid.  Of course, she was in the neighborhood this was her cabin.  “I was watching your lasted video, which was great by the way,” she said turning to Keyleth, “you know up until you met Trinket, my animal companion.”
“Yeah, he’s wonderful but I think we got a bit confused,” Keyleth admitted.
“He’s my beautiful baby boy, but as much as I love him, he’s still a bear and doesn’t always understand the things I tell him. So I’m sorry about that, I can defanetly say that I don’t hate you Keyleth, I’ve actually a big fan.  Subscribed the moment I saw your videos.”
“Well that’s really sweet, I’m glad that we got all that cleared out of the way, because like I said I’m a big fan of yours too,” Keyleth said giving her warm smile that shot through the heart.  “Hear that views, Vex doesn’t hate me and I don’t hate her so maybe we can drop the whole thing, it was a misunderstanding.”
“Yeah, I didn’t really mean it when I said those things to him about you,” Vex explained without thinking, only to realize what she said when they came out of her mouth.
“Oh,” Keyleth said and the look on her face could make puppies cry, “so you did say those things about me.”
“Keyleth not like that,” Vex said she was normally so cool and good with her words, what was it about this girl that made her so stupid.
“It’s fine Vex,” Keyleth said trying to keep her smile on her face despite also looking like she was going to cry.
“I’m such an ass, it really wasn’t like that Keyleth,” Vex said turning away and saw the chat was exploding asking them over and over what she meant, or what she said.  It was starting to get aggravating.
“Vex,” Keyleth said meeting her eye, despite looking hurt the druid’s eyes were also strong, “it’s okay, you said you don’t hate me and are a fan and I believe you.  You don’t have to say anything if you don’t want to.”
“Keyleth..,” Vex started she’d rather be vulnerable than let Keyleth think she hated her.  “It’s true, I said those horrible things about you, I’d say it pretty often, Trinket being a bear only knows the words.  If he was a person he might understand the nuance a bit better.  I’m not exactly the best person, I’m really competitive and don’t really know…, pretty girls make me stupid, especially the ones that I have a crush on, not the best combination,” and there it was she just admitted in front of all Keyleth’s fans and the woman herself that she had a crush on her. “Like I said, if Trinket was a people person maybe he’d understand that, since all my friends have told me I have a crush on you despite my name calling.”  There it was, Vex didn’t do vulnerable, but hey, it was a crazy situation and she didn’t have time to think about it.  
“Oh,” was all Keyleth could say as she blushed as red as her hair.
“You don’t’ have to say anything,” Vex assured her.  “I know this isn’t how you thought your day was going to go I just felt like being honest to avoid any more confusion.”
Keyleth started to hyperventilate and pulled out a paper bag. Vex was right, this definitely wasn’t how she expected her day to go.  “Shit,” Vex said and rushed into the house to fetch Keyleth a glass of water.  By the time she was back Keyleth seemed to calm down a little, at least enough to drink the glass of water.  “I’m really sorry about that, I didn’t expect that reaction,”
“No need to apologize,” Keyleth said after finishing the water, “its just not everyday your first crush surprises you a dozen times over and admits to having a crush on you.  Let’s turn this off,” she said jumping up and turning her camera off to the outrage of the chat. “We’ll tell you guys about what happens later,” Keyleth promised before signing off.  She started to pinch her arm wondering if this was all just a crazy dream, maybe she died in the storm and this was hell.
“We don’t’ have to do anything about this Keyleth, hell, we didn’t even know each other before today. If you want we could write the whole thing off as a skit we made together to show people we don’t’ actually hate each other.  We can say it was my idea,” Vex offered.  
“I don’t want to do that,” Keyleth said firmly, “I’m not going to lie about how I feel.  It’s just,” she started to say her face falling, “I’ve never dated anyone before, I’m a mess when it comes to talking to people, that’s why I move around so much and shoot videos in the woods with my only friend.  I’ve had a crush on you for so long, but it’s always been from a far. What happens if I ruin that, what happens when I ruin that, I won’t even have my stupid childish crush to fall back on.”
“Well why don’t we start off small,” Vex suggested, “we don’t have to get together and go steady right now, maybe we can start off with something small.  My name is Vex’ahlia Vessar, I’m a nature vlogger and 3 time gold winning medalist in archery,” she said holding out her hand, “it’s nice to meet you.”
For a moment Keyleth could only laugh, not at Vex, but at the whole situation, still, she took Vex’s outstretched hand, “Keyleth Zephara of the Ashari, the future voice of the Tempest and a nature vlogger as well.”
Those little gestures became conversations, those conversations became long talks and before you knew it, like and then love.  Keyleth wound up spending a record six months in Emon, despite the forests being nice but not impressive.  If it was Vex and Trinket’s home then it was the most amazing place in the world. And when she left Emon after those six months, she didn’t leave alone, she was never alone again.
   I really needed to wrap that up, the ending was getting away from me.  This was supposed to be a quick silly modern youtuber au that got out of hand. Originally it was supposed to end with Trinket telling Keyleth about Vex’s crush on her, but for some reason I added a lot of unnecessary drama.  Oh well it’s done and I hope you enjoyed it.  I realize that the characters are kind of ooc, but like I said they kind of got away from me.  
I also don’t know why I made Vex an Olympic athelet, it just kind of fit since she is a ranger class still, despite the world not really needing adventurers as much as it did in the old days.  Still, I did it and it’s done.  For anyone interested, I’d say that they’re around level 10, sort of when everything picks up in the campaign.
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forsetti · 5 years
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On Voting: Be Part of The Solution Not Part of The Problem
In a recent article in “The Week,” titled, “Confessions of an Ex-Voter,” Matthew Walther presents a perfect example of privileged arrogance and civic malfeasance.  This isn't surprising because he begins the article laying out his childish, uneducated views of politics for the first twenty-three years of his life.  His “American Idol” approach to politics and voting is an underlying basis for his argument about why he doesn't vote.   Let's go through these reasons. (His words in bold) There are any number of reasons why I have not voted since. One is simply that I cannot manage to fulfill the minimum requirement of keeping my address up to date.
Translation: I'm so fucking lazy, I can't even be bothered to fill out a simple form and send it in.  Right after telling us he doesn't know jack about politics, he informs us he is lazy, as well.  It is going to be really difficult to make an argument that is taken seriously when your setup is, “I'm ignorant about the topic and lazy.” Another reason I have found for not voting is that in most cases it appears that my ballot will not make a difference.
This is a classic fallacy and not seeing the electoral forest for the trees.  If a particular candidate wins an election by a wide margin, no single vote is responsible for their win or loss.  The implication of this view is the only votes that “count” are the ones that decide an election by one vote.  The thing is, even in elections won by a single vote, every single person who voted for the winning candidate's victory can be legitimately viewed as the “deciding vote.”  The example the author uses is the presidential election results in Florida in 2000.  If George W. Bush had won Florida by a single vote, then every single one of the 2,912,790 votes cast for him was equally important because they all contributed to him winning the election.
The decline of regional newspapers has made local affairs outside major metropolitan areas a matter of anagogic frustration to voters, who have only the faintest idea how and by whom most decisions are made in their states and cities. One simply accepts things as they are.
Even if this statement is true, it is nothing more than another example of the author's laziness.  Yes, local news in many places is no longer disseminated by local newspapers but there are many good, online sources of information for anyone with access to a computer or a smartphone which I'm pretty sure covers the author.  If you “accept things as they are,” the problem with voting isn't the process or the candidates, it is you.
But my principal reason for declining to take part in elections is moral. It involves, I suppose, a private objection to democracy itself.
Now that the blatantly nonsensical arguments have been laid out, the author finally gets down to the real reason he doesn't vote-he has a fucked up view of morality and democracy.
For most of history men and women enjoyed the luxury of knowing that the sovereign's rule was a brute fact about which nothing could be done. They went about the ordinary business of life — laboring, raising children, worshipping their creator — untroubled by futile expectations of change. Some of us continue to aspire to this happy ideal.
Go ahead, read the above paragraph a few times.  Let the fucked up, idealistic view of history wash over you as you try and wrap your brain around this statement is at the crux of an argument against voting.  Even if you ignore the fact that the time and situation the author longs for was the main catalyst behind the Renaissance, the formation of the U.S., and most of the progress made the past 300+ years, this is still a severely fucked up premise.  The lives of the vast majority of people who lived under sovereign rule were deplorable.  The problems and issues of income inequality now are nothing compared to the era the author pines for.  The problem, besides not knowing a damn thing about history, is with the author's last word in the paragraph-”ideal.”  His entire view of history and voting is idealistic in the dangerous, mythologized, untethered from reality way.
Popular elections are a recent phenomenon in human affairs. I do not expect the illusion that there is something nobler about choosing leaders than inheriting them to hold sway over our imaginations forever. The neoliberal economic consensus that has united both of our major political parties, and indeed most politicians in the industrialized world, is a more powerful force than democracy.
There is a lot to unpacked from this word salad of nonsense.  First, “popular elections are a recent phenomenon...”  Yes.  So too are human rights, safe drinking water, indoor plumbing, television, the internet...  The notion that just because something is relatively new makes it bad or a passing fancy is fallacious.  
“The neoliberal economic consensus that has united both of our major political parties...”  Of course, someone who has proudly expressed their laziness and ignorance tosses out “neoliberal” as a cudgel.  Then, to make matters worse goes full, “both sides are to blame.”  One political party has been obsessively devoted to supply-side economics and the other has not.  One political party believes in unfettered capitalism and the other believes in capitalism with restrictions.  One political party believes in large tax cuts for the wealthy and corporations and the other in taxing these to fund social programs.  Just because someone uses, “neoliberal,” doesn't mean they understand it in the slightest.
In a bland way I hope to see Republicans control various state and national offices. This arises from a single issue: the legality of abortion.
The author has already professed his Libertarian bent and is a writer at Libertarian, Dudebro Central-The Federalist.  Yet, when it comes to standing up for and defending freedoms and individual choices, he is 100% against women being eligible for either.  So, besides being ignorant and lazy, the author is a misogynist and a hypocrite. The capriciousness of his (Trump) decisions, the hideousness of his conduct, and the visible descent of his mind and body into a ribald senescence are easier to bear if one sees him as a decadent potentate late in the decline of an empire...  I have neither the power nor the will to alter the reality of Trump's presidency.
Earlier, the author claims the number one reason he doesn't vote is based on some sense of morality.  Now, after laying out the immoral actions of Trump, he suddenly doesn't give a fuck about his morals.  At least the author is consistent with his laziness.  If you think you can't change politics in a representative democracy, you don't understand the meaning of “representative” or “democracy.”  If you don't have the will to alter the reality of what the author labels as, “hideous conduct...ribald senescence...decadence...,” then the problem is you.  
I like to imagine that my disinterest allows me to see things more clearly than partisans, but even if this is not so it certainly makes me happier.
Since the author starts the article with seriously faulty premises, he might as well end with one.  His argument at the conclusion is basically, “Since I don't know a damn thing about history, politics, democracy... I see things related to these more clearly.” “Since I didn't go to med school or study surgical techniques, but I write about them, I see things in the operating room more clearly.” You don't get to state you are lazy, uninterested in the process and outcomes, then claim you see the things you are lazy, uninterested in, and really don't give a fuck about, “more clearly.”  
This kind of self-congratulatory attitude about being lazy and ignorant about politics is bad enough.  When it is used to discourage others from participating in the democratic process, it is dangerous because it feeds the very problem that makes America less democratic-voter apathy.  
Voting is an individual right but a social obligation.  To not vote, to argue that voting isn't worth it, that not voting is the moral thing to do... is the very definition of social negligence and unethical behavior.  Of course, you should vote for the issues that are important to you and for the candidates you think best reflect these values.  However, if there aren't candidates who perfectly match what you want, it is still ethically necessary to vote for the person you think will do the most good because, unlike what the author claims, a single vote can make the difference between millions having health care, millions having better wages, millions having clean drinking water...  If you think not voting for moral reasons outweighs these kinds of benefits, your moral compass is severely fucked up.  
It has been suggested to me this article was written almost as satire, to be provocative.  If it was, it was executed very poorly.  Also, if it was written as satire because it was done so badly, it comes across as serious and in so doing, adds to what is already a dangerous problem-voter apathy.  There are far too many people who honestly believe the things written in this article.  There are a lot more coming of voting age who already believe the propaganda both major political parties don't care about them.  To write or say anything that feeds this apathy, this attitude is unconscionable.
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somaybeimbiased · 6 years
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SHINee 5 | Ghost Hunters AU
I redid this early post and I think I improved it, others also requests a couple things about this AU, so I just redid it bc the other one was messy
With increasing reports of things going ‘bump’ in the night, a team of 5 guys formed, and they travel around South Korea. They film their findings and post them on youtube. They have 20 million subscribers, even if they do talk in Korean. (Subtitles my guys) Viewers think they are all v cute and hilarious but also this is the most realistic ‘ghost’ show out there.
Onew- Research Analyst
He was never one to believe in ghosts.
He didn’t even think it was a possibility.
After his mom died and Taemin started blabbering about how mom was still around and that nonsense, it made him hate the prospect of ghosts.
But when his best friend in high school asked him to help out, he couldn’t say no.
His filming was trash, but it got the job done.
It was all fun and games until ghosts actually started moving stuff
The breaking point in his skepticism came when a door slammed shut behind him and locked him in Jonghyun’s cellar.
Might’ve cried a lil
After that, he went ham researching the paranormal.
His and Taemin’s dad is a  cop so he will sometimes ‘borrow’ his dad’s database computer to see if there is any sketchy happening in the history of wherever they are heading.
He was kind of against Key putting the first video on youtube, but it got popular so he forgave it.
Never gets used to the prospect that he has fans who like him the most out of their group. Like he has fangirls
After becoming a hit and getting 10k subscribers with only crappy iPhone videos, so after a while, they decided that they need more people on their team.
Put an ad on craigslist
The only ones who answered were his brother and Minho
Very much against Taemin and his boyfriend? Best friend?  Joining the team.
Thought that Taemin would turn it into a joke
But then he watched his little brother get possessed and he freaked tf out.
Got used to it after a while.
Their youtube channel continued through high school graduation and only got more popular.
They would film on the weekends.
He is really into it after a while and he basically becomes a human dictionary for ghosts
Like, ask him any question  and he will spit out the answer
Minho will only let him touch and cameras and other $$$$ equipment
“You’re the least likely to get scared or get possessed so-”
Except he runs into stuff all the time so?
Like if you think he is clumsy during the day, you should see him try to get around with a night vision camera.
Sometimes he will just trip or fall and Key s c r e a m s
“ARE YOU OKAY DID A GHOST GET YOU?!?!”
Jinki just kinda laughs it off, bc Key is so jumpy.
But overall he likes being a ghost hunter
Like it’s fun, plus he gets to spend a ton of time with his best pals
Jonghyun- The Leader
Every great story starts with a stupid decision.
Jonghyun’s was letting Key convince him to make and use an Ouija board during a sleepover when they were 13.
He 100% thought it was fake until the planchette started moving by itself even though Key and he were on the other side of the room.
And then him and key just like took the board and put it in the garbage.
But the damage had already been done.
His house was haunted.
Ever since then, he and Key had been trying to prove it to someone that they’d messed up Jonghyun’s house.
They invited Jinki over to try to get evidence on camera
So they made Jinki film using Key’s crappy iPhone and a cereal box voice recorder Key had saved boxtops for.
But then they caught some weird voices and the cellar door shutting on Jinki and they were spooked
Key put the evidence on a youtube channel and people went crazy for it.
They loved the video.
He wanted to make more, so him Key and Jinki tried just them for a year or so before deciding they needed to expand their group.
The ad on craigslist seemed to work bc they got a cameraman and a medium.
How cool are they?!
Once they started getting more and more popular, people would email him about coming to their house, business, etc.
Their youtube views were high too.
He 100% carries around a lil suitcase full of traditional ghost hunting stuff, like an ouija board salt, sage, etc.
Screams in falsetto
Gets scared easily, but is nowhere near as bad as Key
Sometimes Key’s screams startle him more than the spooky ghosts.
He also always gets scratches on his legs?
Like?
He can’t wear shorts anymore.
“No, I don’t own a cat.”
Lowkey thinks Taemin might be lying, but only because Jinki said he thinks it might be a coping mechanism.
But then Taemin sprouted off how a demon was following Jjong and has been attached to him since he was 13 and Jjong hadn’t really told anyone besides Kibum and Jinki what happened when he was younger so like
“Wow, okay, accepted.”
Key- The Comic Relief / Face of the group
This guy is scared of ghosts
Doesn’t know why he thought hunting them was a good choice.
Only in it for the potential views at first when they made Jinki film them in Jjong house.
1000% believes in ghosts though.
Made a youtube account for them.
GhostHunters5_25
He s c r e a m e d when they went viral
“SO MANY PEOPLE HAVE SEEN MY FACE”
Basically became an instant meme.
Pictures of him screaming and crying a lil are all over the internet.
Any fame is good fame.
100% let it go to his head.
Like, fame didn’t change him, he just got cocky with the ghosts.
It got worse when they really blew up after Taem and Mango joined the team.
Made everyone wear makeup for filming.
M: “I’m behind the camera why do I need makeup?”
T: “Also we are in the dark, I don’t-”
“SHHhshhhHSHhHh”
He was crazy for the views and stuff.
A skeptic of Taemin, like legit at the beginning he said they should kick Taem out.
“I can bring my dogs instead. They are just as cute as Taemin and dogs can sense things”
Got possessed once
It was for like 10 seconds
But he didn’t take it suuuper seriously until that happened.
He wanted to quit at first like he walked out of the house they were investigating.
Taemin tried to talk to him about it like
“Bum, I know you’re stressed but like, It happens to me all the time, and I’m fine.”
“No, you’re a freak! That’s why they go to you! If you were normal you would know how I feel!”
Taemin just left, and he ignored Key for 2 weeks straight.
Jjong and Jinki convinced Key to talk to him, bc if they didn’t patch stuff up, they’d lose their cameraman, their medium, and two of their best friends.
Everything was okay after he apologized.
From then on he would bring a doll with him to all investigations
The doll was an old cabbage patch kid
He named her Susan
“The ghost can possess the doll instead of me now”
The doll never actually gets possessed.
But sometimes 2min hide his dolls so he thinks it might’ve worked.
Also the fun cop™
Makes them go to the library before every new place to do research about it led by himself and Jinki.
Takes it suuuper seriously.
“Jonghyun, stop putting paperclips in Taemin’s hair”
“Where did Minho go?”
“Taemin, wake up you’re drooling all over the phonebook from 1987!”
“Minho when did you go get Panda Express?!”
Done with their bullshit
Minho- The Man behind the Camera
Didn’t actually know the others before this.
Like vaguely knew Jinki bc he is Taemin’s brother brother
But he really only knows Taemin, his bestboyfriend
They don’t like labels
One night Taemin showed him a crappy youtube video for three dorks hunting for ghosts.
“Isn’t that your brother filming? I didn’t know anyone could be so bad at filming! Who let that happen?
The film major was not impressed.
Left an angry comment on their video about how they need to get a proper cameraman.
A couple weeks later he was scrolling through craigslist while ignoring his homework and he found an interesting ad.
In search of extra crew to help investigate paranormal
“YO Tae, wanna become ghost hunters?”
Like he was aware Taem had that power, and those three morons needed a good camera guy tbh
Were the only ones serious about answering the ad
Him and Taem got the jobs because they were the only ones to actually answer the ad.
He told them that he was there just to handle equipment and be a cameraman
Quickly given a crash course on the good angles of Kim Kibum
Purposely zooms in on Key when he screams.
He is hella good with the camera work, and he is able to use extra footage sometimes for his film classes.
But he never really gets used to  what happens
Especially when he watches his best friend get possessed the first couple times
Did not cry
One time there was a loud crash in an old house they were investigating and they sent him and Taemin to check it out.
Surprise.
It was a skunk.
So now he always checks the site before setting up.
He also now keeps a few jars of tomato juice in his trunk for emergencies.
Taemin- Mr. Medium
He lowkey resented his brother for starting a paranormal investigation team after teasing Taemin a large portion of their children over Taemin making things up.
He and Jinki were never as close as they were before their mom’s death.
Jinki claimed Taemin was making stuff up, but Taemin let it slide because his mom told him that he was the only one who could see.
Like those rumors that younger kids can see past the physical world but as they get told that ghosts aren’t real and whatnot they lose the ability.
Those are true, but Taemin’s mom being a ghost made it so that he never stopped believing
When they asked Taemin what he could contribute to the team he just deadpanned
“I see dead people”
Jonghyun and Key asked him if he needed therapy.
He almost cussed them all out for being close-minded when they were the ones hunting the ghosts
He is a self-acclaimed Clairvoyant and a Clairsentient
He found out at a young age that he wasn’t normal
His and Jinki’s Mother died in an accident when he was 7
When his father got home to tell him the news
“Don’t joke! She’s right behind you!”
Therapy sucks.
It’s a touchy subject for him to this day.
He has fun with this though, he is able to feel and see the ghosts when they don’t hide themselves
This makes him a valuable asset to the team
Glad that the others allowed his bestboyfriend to be the cameraman too, bc Mango hadn’t shut up about Jinki’s shaking filming.
He instantly became a hit on the youtube channel
He got fangirls from this too.
It’s great to have anyone other than Minho alone believing him.
A lot of comments are about how the hot medium is their favorite and how genuine he is.
Like ‘oh hello, how did all these flowers end up at our house Minho?’
Also, if we talk about Key being a huge meme, we can’t forget about him.
He has a hilarious expression at least 50% of the time.
Gets possessed all the time though
OT4 asked him why he was the one to get targeted all the time
“What can I say, I must just be irresistible”
“They like me because I sympathize with them and my emotions are easily manipulated to suit them”
Also bc he is lowkey into Wiccan charms and it’s only to protect the others from harmful spirits.
Got really hurt when Key got possessed bc he was the one that stopped the spirit from being inside Key for too long, and then after the fact Key hurt him.
He also jokes around a lot outside of the site and when around OT4
Pulls lil pranks on them
But once they arrive, he is all business.
Randomly stares off into the distance all the time bc he sees a ghost
Lowkey afraid of ghosts, but only because he has gotten really hurt in the past from them
Prays all the time to try to protect himself more
/AN// I hope you guys enjoyed! I am wrapping up the semester next week so I’m hoping to start writing more! Thank you <3
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justowrite · 6 years
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Late night Stories(2)
genre(s): fluff and a little bit of angst
summary: You know when it's just really late you have the weirdest/deep conversations?
warning: long mention about sexting
words: 1634
a/n: okay, i am glad people reading, like the story! so here is another chapter i hope you enjoy this one! :D
i tried that there wasn't any mistakes but again english is not my first language so I'm sorry if there's any...Thanks for reading anyway!!
Ao3
Part 1 / 3
****
Part 2:
“Did you sleep well Simon?” It takes a moment to respond to answer Agatha’s mom at lunch after I yawn for like the fifth time. I simply nod.
I didn’t.
I barely got any sleep after talking to Baz. It felt like if I went back to sleep like I imagine it. It was worse when I saw what he had uploaded to his history before wasn’t there anymore.
But I shake the feeling away across the day. There are people and things floating by themselves around the house in preparations for the formal dinner Agatha’s parents are having tonight. Which means I have other things to worry about other than Baz. Like having to correct everyone when they say that Agatha and I make a good couple. Or not spilling my drink on a suit that isn’t mine. Last year was a mess after that happened. I get chills from the memory. Instead I am trap on conversation, about the Mage, about his politics, about the humdrum, about why is he not with me.
Not much of an improvement really.
Finally, the dinner ends, and I sigh relived. People are standing in the living room, talking. I avoid everyone with my goal in mind. The couch. As I sit peacefully, I take out my phone and unlock it. By the time I am comfortably sitting snapchat is already on the screen. I scroll down everyone’s name.
I see Agatha’s story first, even though she is a couple of meters away from me. It’s a mirror picture of her posing in her blue dress. Stunning, no surprise there. I sigh and look for her around the room. She is talking to someone that I don’t know the name of, next to her parents. Fake smiling. Only now I realized how many time I received that smile. I click on Penny’s.
It’s a video of her brothers cleaning, then of her cleaning a mirror. With This is the real reason my parents had so many kids as a caption. I laughed. After, it was video of the same video but instead she was holding her phone with her two hands and the cloth was moving by itself. I noticed in her hand, her ring is shining. (it’s not a waist of magic Simon) I roll my eyes as I read the caption and swipe down to make the video disappear.
I keep watching other people histories until there was nothing to see. I look up again. I realized how asocial I must look. Not that I really care. I don’t mind talking to people, unlike Penny, but I dislike this type of parties. They just highlight how much I don’t in this world. Unlike Baz. If Baz wasn’t a vampire he would probably make a way better boyfriend than me.
Instead of thinking I pick my phone up and take a video of surroundings. I tried to think of a caption, I come up with nothing, so I just use the hour filter. I upload it before changing app. I am scrolling Instagram for who knows how long (the internet makes me lose my sense of time) when I get a snap. My heart stops as the notification pops up.
Baz.
He responded to my snap. It takes me a minute to click on it. Another one comes in.
It’s a wall. Just a wall. I knew you were popular, but I am shocked in how much Snow. I roll my eyes at the first one, then again at the second one. (that was sarcasm, just in case)
I can see it’s sarcasm Baz. I take a photo of my legs.
It doesn’t take him too long to answer. I’m sorry if I doubt of your abilities to communicate since you haven’t demonstrated them to be many.
Did you only talk to me to bother me?
That’s not too different from you, isn’t it? He shows me the forest, from a window this time, as if a reminder. The window is wet like it’s been raining.
I didn’t know what you were doing yesterday I take a photo of the empty space next to me, only because I feel like using the same picture, for some unknown reason, is weird.
And you just had to know. His bed looks tall and ginormous even from afar, at least three people fit in there. Very different from ours at Watford. It is kind of creepy though. It has dark figures on the wood that I can’t really see clearly in the photo.
This time I put the phone up and just take a picture of the people talking away from me. You could have been doing something illegal
So you planned to stop me from snapchat? Well…yeah…kind of…
I don’t answer immediately, I don’t know what answer. I wait for a few seconds looking at my phone like an idiot. You couldn’t do it if you were busy talking to me.
He changed place. It’s the window but from afar, I can barely see the forest now. I think he is sitting on his bed, judging from the other photo. Master plan Snow, I could have ignored you.
But you didn’t. He doesn’t answer. I feel proud. For the first time in my life, I’ve left Baz without a comeback. Or he is ignoring me.
Still, I wait, staring at his chat. I wait until his names pop up again. It’s a fireplace from afar. I didn’t know he had a fireplace in his room. I don’t know lot things about his room, actually.
Neither did you.
****
You’ve never thought about it? Really Snow? I frown, why would I think about that?
I don’t care about taking a decent photo of the roof, I just click it and start typing. No!! why would I do that?? why are you???
He doesn’t seem to care either, I get moved the photo of his own ceiling. It’s obvious Snow.
I truly don’t understand how it is.
I shouldn’t be surprised, you are as observant as a wall. I roll my eyes, more than a half of his texts are insults. Just think about it, first it’s a photo that you can only see for a few seconds, then disappears from the conversation and it tells you if someone takes screenshot of the photo. A final one comes after that. All of them are of thick dark red covers of his bed. It was invented for sexting.
It’s not like he is not right, it’s just that… I don’t want to think about it. It’s gross …I don’t want him to be.
Oh come on Snow, don’t tell me you’ve never done it with Wellbelove?  He shows me the dark brown couch of his room(everything in his room seems to be a dark something).
“What the fuck? No!” I say out loud on my phone as if he could hear me. I sit down and rest my back on the backrest of the bed.
Another moved photo goes by. Again no!! first we…never did those kinds of things and second I don’t see the point of it I take another fast photo of the between the ceiling and the bed -it just looks like weird stricks of the colors in that in-between- before he answers. It’s not like you can do…anything about those feelings…it just leaves with the idea in your head that’s just worse isn’t?
I guess it’s just idea of having someone thinking of you on the other side of the phone people are attracted to. I ignore the background of the words. My heart jumps as I read. A notification pops up and my heart stops. And have you heard of masturbating Snow? Or that’s another thing you haven’t done. I feel almost cheated.
This conversation is already weird enough, I decide to ignore the last one. It’s not like sexting is possible with no wifi and sharing a room with other 6 kids.
Right, you only spend Christmas with Wellbelove. When school is done you back to who knows where. I try to find sarcasm or a mocking tone, I try to look for a way to say it like only Baz could(like an asshole). But I can’t, for some reason. The next one comes as I am (over)analyzing his text. It’s not his room -I’ve learned how it looks through all the day. It’s a white floor and he is wearing no shoes. It seems like his favorite way of walking around is no shoes. You don’t talk to anyone on vacations?
Even if I had wifi, I have forbidden to reveal my ubication to anyone. I can’t call anyone, and no one can call me either
He is in a kitchen, I assume from the fridge on the picture. The Chosen One, the Mage’s Heir, the most powerful wizard that has ever lived can’t call anyone without permission? He is still an ass then, my mistake.
Who do you think gave the order? I put my finger on the camera lens, so the photo it’s just dark.
Baz likes eating cereal at 1:23 am…what I am supposed to do with this information? Shouldn’t you be with him instead of unfortunate normal kids? You are his Heir after all, aren’t you?
Suddenly I fell angry. I used to think that too. Ha, that was just to let me enter to Watford and no one would be opposed to it…he has never act like a father really When I stopped dreaming of my parents coming back, I would dream about Watford, about the Mage’s house and how he would take that empty place in my mind someday.
It’s a dark one like he covered the camera like I did before. Yeah…I think I get that.
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I wrote this a little while ago to be anonymously posted on a friend’s blog. It’s one of a few events that have shaped my life. (I have two or three more to write about both for her blog and mine.) I decided to share it here in the hopes that it helps people understand me more and the impact- long and short term- bullying can have on someone. I don’t see how it could help anyone really unless to tell you if you have been bullied or were bullied you can survive that shit and you will be stronger for it down the track.
*****
I know that for many people high school can be hell in parts. I know that many kids have been bullied in school. For me that part was almost the entire year of 8th grade, a year so horrible that I regularly contemplated killing myself, cried myself to sleep most nights, woke in the morning crying because God hadn’t answered my prayers to let me just die, and just generally was completely and utterly miserable and totally alone. I remember one day, with my usual puffy red eyes in the morning, thinking how if it were possible that we only get a certain quota of tears in our lifetime that I must surely have used up a shitload of them. I remember mum, in tears with me, having to practically drag me to school. I remember countless meetings with the school social worker, the year co-ordination, the vice principal and mum. All this was because it had been decreed by the popular girl of the class that I was persona non grata. Nobody was allowed to talk to me in class or out of class- unless it was to say something cruel like about how I was fat. That was allowed. Tripping me over was allowed. But nice things? No.
There were only 2 people who went against this. On one occasion one of the boys who I had also gone to primary school with asked me if I was ok? Such small words. I managed to nod, unable to speak past the lump in my throat. “Hang in there,” he said. “It’ll blow over.” I had to hide my face behind my then long hair so he- and nobody- saw my tears. That one simple act of kindness meant more than he will ever know.
The second was when one of the girls I used to hang around with before the decree returned a book she borrowed from me. Her little sister had made a mess of the book. She offered to buy me another one to replace it. I said it was fine. I didn’t need to be hated anymore than I was. She left me a note inside the book apologising and signing it with xoxo. I remember thinking how hollow it was given she hadn’t spoken to me in a few months.
How did this happen? In an absolutely ridiculous fashion.
Something mean was written about me on a table: it said, in essence, my name is X and 1) I want to be Y’s boyfriend, 2) Z’s best friend , 3) I never have showers and I think there MAY have been a fourth one but I can’t for the life of me remember what it said. I think I blocked a lot of that year out. My minds way of protecting myself I guess, like people often do for traumatic events.
As an adult I can say they were relatively benign statements but as a 14 year old they weren’t. The thing was the popular girl decided that I had written them about myself. (Seriously!) Her reasoning: it looked “kinda” like my handwriting (it didn’t) and it looked like my pen (one owned by almost everyone in the class including, ironically, her). Interestingly a few months later one of the popular girls told me that she had seen the bitch coming out of that classroom not long before it was discovered. I’ll never know who did it but the simple fact that the popular girl said it was me meant that naturally the class agreed with her.
So when she said nobody was to talk to me they all just did it. Not a single person stood up for me. I have felt lonely at many, many times in my life (haven’t we all) but the loneliness of that one moment will never ever be forgotten. Even now I feel literally sick as I remember that moment. It was like one of those movies where you wake up from a dream and everyone’s gone, and you are all alone. Or a dream where you suddenly become invisible and no matter how much you scream and jump up and down and wave your hands you remain invisible.
I had hoped that maybe my friends would have stuck up for me. I would even have taken them doing it not publicly but privately if they were too scared to disobey or too ashamed to be my friend in front of the popular girl and her best friend- my two tormentors. Like still hanging out with me at lunch and recess. The popular girl wouldn’t know after all. But no. Even the girls i had hung with pretty much since the start of school when we’d made friends with me followed and I was suddenly cut off from everyone, completely and utterly alone….
There are some things that stand out from the next eight or so months, things beyond the pain and loneliness. Moments where the bullying was worse than the usual daily taunts. Like the time they soaked a bunch of tampons in water so they became nice and big and ran around the corner and threw them all at me. (Because I found a spot to sit and have my lunch all alone day in day out. Technically, being at the front side of the school, near the road, it was out of bounds but I didn’t care. On rainy days I got a bit wet but I didn’t care- I even thought well maybe I’ll get pneumonia and even if I don’t get lucky enough to die from it I could get some time off school, away from my living hell. Sometimes I’d eat quickly- prompting comments from the girls about how fat people like me ate too quick- and then go to the library to hide in a corner and read. Being a bookworm over those eight or so months I got through even more books that I ever imagined I could.) I was trying to eat healthy (I was on a diet which, lets face it, I have been on for most of my life!) and I often had those little tubs of two fruits in my lunch. The girls would sneak around and laugh at my lunch. I’d be tripped over, had leftover bits of food thrown at me, was called fat and ugly so many times that even now I say it about myself and actually mean it. One day after PE I discovered my watch had been stolen from the box we put all our special items in. It was a Mickey Mouse watch I got from Disneyland that played music. I was devastated. These girls that I speak of were- surprisingly- not my two tormentors, the instigator of it all, but my former friends. I think that these girls, and the few boys who sometimes hung out with them, were actually crueler to me than the popular girl and her friend. I could never understand that. I still don’t.
For almost eight months my mum battled with the school to have me moved to another form but they kept saying that the numbers were at maximum in each form. I offered at one point to take a lie detector test to prove I hadn’t written those things. I spent way too many hours in the social workers office in tears.
At one point all of a sudden one of the boys started being nice to me. I lapped up the kindness, kind of like how an abused dog will still always want their masters approval. Every kind word was like a balm on my soul. He’d come and sit with me sometimes at lunch and we would talk and laugh. It was only when someone slipped a note in my locker- I suspect the girl who returned the book- telling me that he had been given a dare by the two tormentors to get me to sleep with him. Needless to say the next time he came to see me I said to him “I know what you’re doing. I know it’s a dare and you’ve been telling them everything I said!” (Probably one of the only times in my life I stood up for myself.) He didn’t even look ashamed or guilty, he laughed and said “well I wouldn’t sleep with a fat four eyes like you for no reason. You are pretty dumb for believing it.” Perhaps the saddest thing was the fact that I contemplated not telling him I knew. Oh I wouldn’t have gone so far as to sleep with him knowing what I knew but to just continue the ruse for awhile because he provided the only conversation in school hours, the only kindness, in all the pain and loneliness. But, ultimately, I knew being alone was better than living a lie.
My persona non grata status didn’t extend to just my class. All the popular kids knew not to talk to me and to make fun of me or even spit on me if I walked past. One of them even tripped me up on the top of the stairs so I went flying down them, landing on my side so hard it was bruised and hard to breathe for ages. I never told on them. I knew that “dobbing” would just make my life worse. Though how they could have made it worse than that I will never know.
The worst moment was when I actually did attempt to kill myself. This is something I haven’t ever told a single soul. I only told mum a few months ago now that I'd wanted to kill myself (not what I actually did) and she was devastated. But I never told her at the time because I saw how much it pained her to see me so unhappy. I couldn’t burden her anymore. The night it happened was a Sunday night, the night before school started again for the new term. I was pretty naive. It was pre-Internet which, in retrospect is probably a good thing because had Google existed back then I would have found a way to do it. I took a packet and a half of Panadol. I thought surely that was enough. It wasn’t. Not only did I not die, but I simply woke up the next morning feeling like absolute shit.
The turning point came about seven months in. A chance encounter in the library with one of the girls I’d gone to primary school with and I told her about what my life was like. She was horrified and said I could come and hang with her friends sometimes. Not all the time, she said, because they wouldn’t like that but sometimes. I probably should have thought it a strange offer but needless to say at the time a little bit was better than nothing. So maybe two or three times a week at lunch mainly I would go and hang with them. I didn’t really say much. I had always been shy but my ordeal had made me even more so. When people came up behind me and stuck crap down the back of my top or yelled “boo fatty four eyes” suddenly i would jump a mile. If I saw one of my two tormentors or any of their friends I would instantly start shaking waiting for what they would do or say this time. They soon learnt they didn’t even need to speak, just look at me, and I’d be affected. So when my school friend said to me that I couldn’t really hang out with them anymore because the others thought I was stuck up (because I didn’t speak much) I didn’t feel much emotion. It seemed to me that it was perfectly right. Why WOULDN’T they reject me too? Who would even WANT to be friends with someone like me?
Finally, FINALLY, after eight months battling the school by mum they let me move classes. Not to the form I wanted to go in as by then I had made a couple of friends through my childhood male best friend who lived a few houses up and I had known since we were three and who I spent most weekends and school holidays with along with my brother and his younger sister who were in the same year, but a new one nonetheless.
It was the middle of second period, I think, that I was moved. The class were in the science block so I’m guessing it was a science class but I can’t quite remember. The year level co-ordinator took me in there and just said, “X is in this class now. She’s been given the class schedule.” Of course everyone turned to look at me curiously. I slipped into a seat in the back of the room and put my head down. At the desk next along from me were three girls. At one point they said my name and I looked up and asked “yes?” I was given a withering look. “I wasn’t talking to you. X here has the same name as you.” I was told.
The next period those three girls asked me to sit with them and asked plenty of questions. But then after lunch they told me they’d spoken to my main tormentor and knew who I was and what I did. Great, I remember thinking, I could never ever leave it behind me!
But, slowly, over the remaining few months in the year I began to make friends. There were four girls in my form who became my friends- to this day one of them remains one of my best friends- and from another form there were another two. The six of them hung around together and, as time went on, I became part of their group. There were another few girls in the form who sometimes came to hang out with us.
I was with them (both had the same name and it also coincidentally happened to be the name of my main tormentor) one day walking across the courtyard when my tormentor and her best friend (the girl who had been one of my close friends for years before this all happened and who’s friendship with me seemed to threaten my main tormentor for some reason before the table incident) suddenly appeared. Apparently someone had written something in chalk in the girls toilet near the year ten common room (or it may have been year twelve then, I can’t remember when the merger happened) about her and I was blamed. One of the girls stood up for me, pointing out there were many with her name including my two new friends. But no. It was definitely about her because it had her last initial or name. She tried to get in my face, telling me she knew it was me and I had mental problems etc but my two new friends basically stood in front of her. They were a bit tough and told her that she’d have to go through them to get to me. She chose to walk away.
Though she did get the popular girls in my class to make extra fun of me for a bit but all of a sudden it was water off a ducks back because I had my new friends. They did try and get them to abandon me, telling them what I had done but I’d already told them my side and all the pain- though I had edited it because it was too raw to tell the whole truth, in all its intricate and painful details that soon- and the attempts failed.
Soon it was summer and I spent much of it with my new friends.
In the next school year my old friends and my tormentors still would make smart comments or something when I walked past but the more I ignored it, the more I showed no reaction, the less they did it though it never totally stopped throughout my whole time at high school.
Teenagers can be cruel and girls I think the cruelest of the bunch. Sure teenage boys can be cruel too but girls are bitchy and that is much worse in my opinion. Boys might have a fight and then it’s done with. Girls will just bitch and snipe and make you miserable. My tormentors never said sorry, never acknowledged I didn’t do it. I occasionally see their names pop up as comments on mutual friends posts on Facebook and I look at their profiles and see how perfect their lives seem. Both are married, one has two kids, one has one. I wonder, when I see them, how it’s fair that they get the perfect life and I don’t. There is no sign of karma having ever gone their way for what they did to me. As for the girls who were my friends before the decree, I’m Facebook friends with a couple of them. We never really spoke again at school. But, with school far behind us and time dulling some of the bad memories and letting most people look back at their school days as the halcyon days of youth, and remember the good times not the bad, a couple of them are friends on Facebook. Only one have I ever really caught up with but another two I do talk to sometimes on there.
I do believe that, to this day, it has affected me. Just writing this is affecting me: for instance I’m feeling a bit sick, my hands are a bit shaky, and I feel like I want to have a bit of a cry. (Yes- I still have tears left despite those eight long months. The human body can be, I think, up to 65% water. I swear back then my percentage was much lower because of my nightly crying myself to sleep.) But I feel good having written this, having gotten one of my stories off my chest. Sure there are others in my life I may talk about in the future but this is one that shaped me. For instance I know I can be a bit of a needy friend, wanting to see friends more often, wondering when I haven’t heard from them in a certain amount of time if I’ve been replaced or done something to make them angry or upset. I take things way too personally, am far too sensitive about things said or done, I overthink things. And I have no self-confidence at all. I don’t see the good in me. Outside or in. When someone gives me a compliment my first reaction is to laugh at them. Especially if they say something positive about my body. I look at them and I say, “are you blind…”
3 notes · View notes
patriciaselina · 7 years
Text
Seiyuu Picture Book: Komatsu Shohei
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I think that I just normally don’t bring my feelings to the surface. I won’t be able to make it if I don’t push my comfort zone to the point of overdoing it, and isn’t that the fun of being onstage?
Da Vinci News’ solo interview/photoshoot featuring Idolmaster Side M and DAYS’ Komatsu Shohei! The entire interview can be seen on Wordpress but is also under the cut.
[Source]
We go interview seiyuu who catch the eye of our editors, seiyuu we have our eyes on, about their first jobs, up to their private time, and other things that we’ve noticed, and combine them with professionally-taken pictures for our popular project, the “Seiyuu Picture Book”.
For this 162nd chapter, we have Komatsu Shohei, who plays Idolmaster Side M’s Kizaki Ren, and DAYS’ Satou Hideaki, among other roles.
Komatsu-san, you became a seiyuu through your experience with stages; how did you start getting into plays?
Komatsu: As a member of the theatre club in high school, I joined a prefectural tournament in my hometown of Fukuoka, but I missed getting the grand prize, and that was when I thought I wanted to continue acting. As I was being handed the consolation prize, I thought I wanted to try for the top prize another time, so I went to the Kyushu tournament.
Why did you join the theatre club?
Komatsu: Somehow…my father’s a karate black belter, and I also did karate since I was in elementary – I’d strike at the sandbag we had in our garden – all that I’d done up to middle school graduation was related to martial arts, so I said that come high school, I’d like to try doing something I want to do. At first I was too shy to go onstage, so I’d been in charge of stage backgrounds. But, since there was so few male actors, I’d also done acting on the side, and it reached a point where I started thinking taking part in plays was fun.
So it’s because of you losing in that tournament that the current Komatsu-san is here.
Komatsu: During that time, it was then that I realized just how seriously I had come to take acting. But because I was in a high school that focused on getting its students into university, I had to stop taking part in club activities after my second year. For the sake of continuing acting, I tried out saying “I’ll drop out of school!” and running away from home (lol)
You ran away!?
Komatsu: My father was against my plans, so I took a night bus going to Tokyo, and up until I reached Kokura Station, I didn’t take any calls from my parents. But since I took a phone call from my sister, somehow or another my family managed to chase me to Kokura. When I saw my mother crying, of course I ended up thinking that I was horrible for making her cry. In the end they told me it was okay even if I didn’t go to college, as long as I finished high school, and I’d taken up part-time jobs in order to save up money so I could go to Tokyo.
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Something straight out of a drama, wasn’t it. After all that, did your dad accept your choice?
Komatsu: Right now, they’re cheering me on. While I’m still far from getting the chance to be a lead actor, when they saw the live viewing at Fukuoka for the last Idolmaster Side M concert, he said something like “If that was me, I’d have done more. I’ll teach you how to kick.”
When I was still at my parents’ house, I’d taken up roles as an extra, but even then, if I didn’t take my morning prepwork seriously, my dad would get mad and I’d hear him say, “If you wanna do this, take it seriously!” I don’t think he’s given me his approval yet, but I think he at least recognizes that I am taking this seriously.
You’d been engrossed with the stage to such an extent – what do you think are its charms?
Komatsu: It’s probably because the stage is the only place where you can set yourself free of inhibitions, while still staying true to your real nature. Of course I’d caught the chuunibyou illness on my second year of middle school (lol) It came to the extent that my friends grew worried, and quickly stopped talking to me. I’d noticed that as I entered high school, so I kept to myself, didn’t talk much, stopped expressing myself.
So it was all thanks to your chuunibyou growing worse…!?
Komatsu: Well, it’s not just because of that (lol), I think that I just normally don’t bring my feelings to the surface. I won’t be able to make it if I don’t push my comfort zone to the point of overdoing it, and isn’t that the fun of being onstage?
In the beginning you belonged to the group called HIROZ. What kind of stages did you do?
Komatsu: Since I’d thought of going onstage, from the start I looked for a place whose main points were “action” and “performances”, and as part of that special troupe I’d been assigned to Kagawa prefecture; for around two years, every day, from morning ’til night, we’d do shows in the amusement park. As the stuntmen in hero shows, the main MCs on cruise attractions, as gourmet reporters, and the like. At the time, I was praised by people who told me “Your voice lingers in our ears.” I accepted that evaluation, and thought that, if I were to use [my voice] as ammo, wouldn’t it be better if I honed and weaponized it, so I set my sights on being a seiyuu.
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And after that, you applied for the Seiyuu Awards’ Newcomer Discovery Audition.
Komatsu: I was around 23 when I left Kagawa for Tokyo – if I’d gone into a vocational school then, the risk would’ve been too high. So I self-studied with my voice, and as I searched for a company, I got accepted into auditions. I got rejected the first time around, and the second time I got into an internet training school named “Koebu”, and thankfully, during that year I was able to garner the most amount of votes. I wonder if that was the effect of me being able to do action and doing a high kick right there and then (lol)
Starting 2016, you became the voice for Idolmaster Side M’s Kizaki Ren. A carnivorous character, isn’t he.
Komatsu: Within the series his dancing is good enough to be considered top-class, and he’s a martial artist. I thought it best to apply for a role that suited me. Until a little while ago I knew nothing about the seiyuu industry, so I thought that if I became a seiyuu, I wouldn’t have to show my face [to the audience]. If that was so, I thought that I’d never get to take advantage of my own strengths, such as doing action [stunts]. But because Idolmaster Side M is the kind of franchise where one could actually end up singing and dancing on stage, if I take advantage of my action experience, I think that I’d be able to do a performance that won’t lose to anyone else.
That isn’t just limited to Idolmaster Side M; even in anime and games, there are lots of action-packed scenes.
Komatsu: For example, the voice that comes out when you punch someone – I have confidence that I can play that kind of situation with a sense of presence.
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Last summer, you got to take part in the release event for your CD. What kind of feelings did you have, standing on stage as an “idol” for the first time?
Komatsu: More than the passion from just going onstage, I felt the power of the franchise even more strongly. I’m getting to see this scene through the eyes of the character I portray. That’s why, in order to prevent both the world within the franchise and my character’s image from collapsing in on itself, I make a conscious effort to only show what is expected from me, even if I’d want to show more.
As part of the three-man unit THE Kogadou, are there any things you keep in mind?
Komatsu: Taiga Takeru’s seiyuu Terashima Junta-san and Enjoji Michiru’s seiyuu Hamano Daiki-san are two people who I’d been deeply entangled with since I first entered the seiyuu world. I’m really grateful to have such good senpai as them, and thanks to that I think the atmosphere within our unit has become a good one. I’ve learned a lot from them in terms of performing, so I think I’d like to give back to them through my specialties of action [stunts] and dancing, and I hope to grow with them as both a member of the unit and as a seiyuu.
It’s now your second year since becoming a seiyuu. Did you get to have more seiyuu friends?
Komatsu: Sometimes I’d get to meet some when we work for Side M together. Because there’s little time for intermingling, we’d just chat about how we’d do our best together and stuff. I started as a seiyuu pretty late, so I’m older than everyone else. In the beginning everyone talked to me using keigo, but that doesn’t feel equalizing, so I’d tell them “casual speech is fine, let’s get along better.” One time we all went out for drinks, the next time we went flower viewing (lol)
If you go to an amusement park, you might confuse everyone, after all (lol) Do you have any hobbies you do during your private time?
Komatsu: Since I don’t have any hobbies and am searching for one, I got invited by my peers to play tabletop board games together, and I’ve started to think they’re fun. And then there’s muscle training in order to keep the muscles I have now. Since I keep saying action is my specialty, I’d get embarrassed if my friends from back then would think I’ve let myself go (lol)
You do your muscle training at home?
Komatsu: No – recently, I’ve found a nice place where I could do muscle training. It’s a public park near my house, but people never go there, so at night I do sit-ups on the bench, and I practice backflips (lol)
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What kinds of works do you want to appear in as a voice actor from now on?
Komatsu: The fun in being onstage is where you get to interact with people, so as long as it’s a place where I think I can move forward with my own emotions, I’d do any kind of work, whether it be in anime or dubbing. Since I usually record my lines for app games on my own, and I’ve yet to have many lines in DAYS, I hope I’d be able to take part in more roles I can apply myself to.
Any current challenges?
Komatsu: Getting my emotions across, facing nothing but a microphone, with no conversation partner or audience in sight. It’s a very basic thing, but it’s very difficult and I still struggle with it up to now. I’d like to be better at acting.
Lastly, please go ahead and give a message to our readers.
Komatsu: If you know of a seiyuu named Komatsu Shohei – it doesn’t matter how you knew me; if you’d remembered me, that’s good enough. I’m not going about this [being a seiyuu] thing in the usual manner – I do stunts, backflips, and all that – but if you think you’d be fine with someone unusual, then by all means, please see the franchises I’d gotten to be part of. And from now on, I’ll do my best to be someone you’d be able to like more.
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Profile (KenPro) | Twitter | Video comment
my translation index
The incident he mentions in the first question (losing at the tournament) is the same one he mentions in his first interview for Nizista.
Chuunibyou – the middle school second-year sickness; being an overly self-conscious teenager.
Like I kept saying in the Nizista interviews, Shohei means “action” in the sense of “action stunts”, so keep that in mind!
There are a lot – a LOT – of nuances that get lost in translation – he makes particularly deliberate word choices in some parts, but in some points the grammatical correctness wins out, and in some points the motive behind the sentence wins out. Like I keep saying, I can only promise up to “reasonable assurance” on this…
Keigo – polite speech, used by younger kouhai on their elders.
There is a picture of him playing what seems to be tabletop DnD with his Side M costars. He was the dragon.
Thanks for reading! Please do not redistribute this translation anywhere without credit or permission!
14 notes · View notes
daryllarson42451ftr · 6 years
Text
Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)
Is anyone having deja vu?
Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness.
We’ve seen this before with SEO, email marketing, Facebook marketing, and many others.
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It’s a fair question to ask, though.
After all, each year brings new trends in marketing, and some tactics can go out of style. It’s worth examining different approaches to see if they’re still effective.
The tactic we’ll evaluate today is influencer marketing.
Though influencer marketing has been around for a very long time, it has only become a popular marketing tactic in recent years.
With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent.
Now, fast forward 14 years later.
Influencer marketing has seen some incredible successes and even a few massive failures.
That’s why we need to take a closer look at influencer marketing in 2018.
Should you continue to invest in influencer marketing, or is it dead?
The answer isn’t exactly a simple “yes” or “no.”
But recent data can help you decide if influencer marketing has staying power and if it is the right tactic for your brand to implement in 2018.
The complex current state of influencer marketing in 2018
Let’s dive right in.
I’m going to address the million-dollar question that everyone is asking:
“Is influencer marketing dead?”
Here’s the answer: not really.
But, I have to admit, its future is uncertain.
At the moment, marketers are continuing to focus on influencer marketing as a viable and essential marketing tactic in 2018.
In fact, in the survey below, marketers picked it as the “fastest-growing online customer-acquisition method” over organic search, email, paid search, and more.
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There’s no questioning the popularity of influencer marketing, especially in recent years.
Marketers seem to be searching for new ways to involve influencers on a variety of campaigns.
And they’re investing in their influencer marketing campaigns, too. The influencer marketing industry is booming.
Projections show that marketers will spend $2.38 billion on influencer marketing on Instagram in 2019. That’s more than a $700 million increase from 2018!
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But it doesn’t matter if marketers are fans of influencer marketing. We need to look at the data to see if it works.
Is it truly effective? Are you getting a bang for your buck?
The answer to both questions is still “yes.”
Data shows that influencer marketing is still providing marketers with a strong return on investment. Let’s take a look.
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The data shows that influencer marketing generates $6.50 for every dollar a company invests. Approximately 70% of companies earn $2 or more for every dollar, and 13% of companies earn $20 or more.
That’s valuable.
But you might not always be so lucky.
If you look closely, you’ll see that 18% of businesses didn’t receive any return on investment at all. When you factor this into how much a campaign can cost, things can get a little pricey.
This is one reason that many marketers (including myself) wonder how long influencer marketing will remain a viable tactic.
Many factors make the future of influencer marketing uncertain, too.
First, the FTC introduced regulations to “improve disclosures” in 2017. This helps consumers understand which posts are promotional, even if they are coming from an influencer.
While the regulations are needed, additional ones may cause some brands to stray away from influencer marketing due to the risk of malpractice.
Plus, influencer marketing campaigns are starting to get more expensive.
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Mid-range influencers with 50,000 – 500,000 followers can charge anywhere from $400 to $2,500 for a post.
Influencers with a following in the millions can charge between $30,000 and $187,500 per post.
With such a large investment in a single post, marketers are expecting a huge ROI.
But there’s only one problem:
Many don’t know how to accurately measure the ROI from their influencer marketing campaigns.
An overwhelming majority (76%) of marketers agree that the biggest challenge of influencer marketing is determining the ROI of campaigns.
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How can you improve something if you don’t measure it? Worse yet, how can you even know if it’s working?
But the problem isn’t just with marketers.
Consumers are evolving, too.
The scale has tipped, and millennials are now trusting influencers less than they were in previous years.
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Can you blame them, though? After all, think back to the Fyre Festival influencer marketing gaffe.
Influencers including Kendall Jenner, Emily Ratajkowski, Whitney Fransway, and many others promoted the event. But it didn’t live up to expectations.
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As a result of this failure, 94% of marketers stated they were “not likely” or “very unlikely” to seek out big-name influencers for future projects.
All of these factors play into the unstable future of influencer marketing.
As you continue with influencer marketing campaigns for now, you should also begin to test, expand, and optimize other areas of your marketing strategy.
Here are the alternatives to influencer marketing that you should be focusing on in 2018 to help accelerate the growth of your business.
1. Focus on experiential marketing for live events
Sometimes, it’s easy to forget there’s a whole world “out there.”
Your customers aren’t always online.
Live events can provide a unique touchpoint for your customers that influencer marketing can’t.
And they’re effective, too.
According to a recent study, “79% of brand respondents said they would execute more experiential programs this year compared to last.”
Take Clif Bar as an example.
They focused on creating an experiential marketing activation at Pitchfork Music Festival last year. Their activation included a tattoo parlor, photo booth, and more.
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At the event, they distributed 26,000 CLIF bars, and one in 20 social posts with the tag #Pitchforkfest also featured the CLIF bar activation.
Live events provide a unique experience in real life, and their impact often expands onto social media.
HBO tapped into its live event playbook when they debuted their interactive Westworld event at the SXSW festival in Austin, Texas.
Participants boarded buses and went right outside the city limits for an immersive experience that brought to life the fictional Westworld town from the hit TV series.
The experience was highly detailed and highly personalized. Participants could get their picture printed on a western “Wanted” poster, which aligned well with the brand.
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People constantly shared experience on social media during SXSW. It stole the show and earned 62% of the entertainment brand mentions at SXSW.
Live events are an important marketing tactic to help you connect with your customers in a meaningful and authentic way. Influencers simply can’t do that for you.
2. Invest in video content to share your company’s narrative
Video marketing isn’t just flashy, and it isn’t a fad.
It is here to stay, and it can drive serious growth for your business.
Most importantly, though, is that it is becoming mainstream and responsible for a bulk of Internet traffic.
According to estimates, video will make up more than 80% of all consumer Internet traffic by 2021.
Hopefully, you already use video as a part of your content strategy. If not, you’re going to fall behind soon.
In a recent survey, 49.5% of marketers said that video will be a focal point for their marketing.
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That’s nearly half of all marketers.
Now, I know what you might be thinking: “My influencer campaigns already use video, so I’m all set.”
Unfortunately, you’re wrong.
You’re missing the chance to focus on everyday people and create meaningful, evergreen content that showcases your brand’s values and embodies your mission.
You can’t rely on influencers to create content that resonates with your audience. You have to do it yourself.
After all, brands often miss opportunities to connect with their customers. A study found that 78% of people feel that brands never connect with them emotionally.
But LinkedIn recently did this well in a documentary-style integrated video campaign. They used the hashtag #InItTogether for it.
Eszylfie Taylor turned his past sales experience into a lesson in life. The more he gives people, the more he gets back. He’s in it to share the wealth. https://t.co/UNiC2JJiF1 #InItTogether pic.twitter.com/5WyqE4ij1l
— LinkedIn (@LinkedIn) January 18, 2018
Campaign Director Stacy Peralta talked about the impact of the campaign. She said, “I knew from the first reading of the boards that this was one of those rare opportunities.”
She added, “They asked us to tell real stories about real people, they wanted it shot in black and white, and they wanted energy, enthusiasm and candor from the people involved.”
That campaign generated great content for LinkedIn to share with their audience.
But where should you share your video content after you finish creating it? Well, consumers watch and engage with branded content in different ways on different platforms.
It’s important to know which works best for your business, but here are some generalizations across all social platforms for consumer viewing and engagement habits:
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As you can see, Facebook has the highest viewership as well as engagement numbers (60% and 49%, respectively), while Twitter has the least (41% and 22%).
The interesting part, though, is that there is only a 2% difference in viewership among the top three platforms: Facebook, Instagram (Video), and Snapchat. YouTube and Twitter fall close behind.
On the engagement side of things, it is much different. Facebook is the clear winner (49%) with YouTube (32%) coming in second. That’s a 17% difference.
So that gives you an idea of where you should be sharing your content. But now, you might be wondering how long your videos should be.
Thankfully, there is data to support the ideal length, and the conclusions are clear as day. Here’s the basic principle:
Make them short.
Approximately 56% of all videos that users shared in 2017 were less than two minutes long.
Viewers will lose interest and likely leave if a video is longer than two minutes.
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If you aren’t yet certain that video content can be effective in marketing, look at this experiment from HubSpot. They examined the difference between acquiring customers with video content and non-video content.
They tried switching to video content as opposed to blogs and whitepapers.
As they optimized and emphasized their videos, their views and engagement rates skyrocketed. Here were their engagement rates with their old strategy:
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Now, here were their engagement rates after they started emphasizing their video content:
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Before this experiment, their videos averaged 50,000 views per month. But in their first month of optimizing and promoting their video content, they achieved 1 million views. Those are clear results!
Another great example is BakedNYC’s video campaign.
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BakedNYC used video to capture emails, and their results were fantastic.
Through this campaign, they achieved a 40% increase in pie sales, a 68% increase in leads, and a 30% decrease in cost per lead.
Video content presents a huge opportunity for your brand. But creating quality videos might feel like a daunting task.
Don’t fret if don’t think that you can do this alone. You don’t have to be Steven Spielberg.
There are plenty of tools that can help you create engaging video content on a low budget in a tight timeframe.
One of them is Promo.
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I love Promo because they have over 12.5 million clips that you can customize. You can add music, text, and even your logo to personalize the clips and make them your own.
Magisto is another great tool to use.
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The cool thing about Magisto is that it has a smart video editor, which makes it incredibly easy to cut and edit your videos online.
These tools can help create great video content..
from DIYS https://ift.tt/2MoH22N
0 notes
filipeteimuraz · 6 years
Text
Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)
Is anyone having deja vu?
Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness.
We’ve seen this before with SEO, email marketing, Facebook marketing, and many others.
It’s a fair question to ask, though.
After all, each year brings new trends in marketing, and some tactics can go out of style. It’s worth examining different approaches to see if they’re still effective.
The tactic we’ll evaluate today is influencer marketing.
Though influencer marketing has been around for a very long time, it has only become a popular marketing tactic in recent years.
With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent.
Now, fast forward 14 years later.
Influencer marketing has seen some incredible successes and even a few massive failures.
That’s why we need to take a closer look at influencer marketing in 2018.
Should you continue to invest in influencer marketing, or is it dead?
The answer isn’t exactly a simple “yes” or “no.”
But recent data can help you decide if influencer marketing has staying power and if it is the right tactic for your brand to implement in 2018.
The complex current state of influencer marketing in 2018
Let’s dive right in.
I’m going to address the million-dollar question that everyone is asking:
“Is influencer marketing dead?”
Here’s the answer: not really.
But, I have to admit, its future is uncertain.
At the moment, marketers are continuing to focus on influencer marketing as a viable and essential marketing tactic in 2018.
In fact, in the survey below, marketers picked it as the “fastest-growing online customer-acquisition method” over organic search, email, paid search, and more.
There’s no questioning the popularity of influencer marketing, especially in recent years.
Marketers seem to be searching for new ways to involve influencers on a variety of campaigns.
And they’re investing in their influencer marketing campaigns, too. The influencer marketing industry is booming.
Projections show that marketers will spend $2.38 billion on influencer marketing on Instagram in 2019. That’s more than a $700 million increase from 2018!
But it doesn’t matter if marketers are fans of influencer marketing. We need to look at the data to see if it works.
Is it truly effective? Are you getting a bang for your buck?
The answer to both questions is still “yes.”
Data shows that influencer marketing is still providing marketers with a strong return on investment. Let’s take a look.
The data shows that influencer marketing generates $6.50 for every dollar a company invests. Approximately 70% of companies earn $2 or more for every dollar, and 13% of companies earn $20 or more.
That’s valuable.
But you might not always be so lucky.
If you look closely, you’ll see that 18% of businesses didn’t receive any return on investment at all. When you factor this into how much a campaign can cost, things can get a little pricey.
This is one reason that many marketers (including myself) wonder how long influencer marketing will remain a viable tactic.
Many factors make the future of influencer marketing uncertain, too.
First, the FTC introduced regulations to “improve disclosures” in 2017. This helps consumers understand which posts are promotional, even if they are coming from an influencer.
While the regulations are needed, additional ones may cause some brands to stray away from influencer marketing due to the risk of malpractice.
Plus, influencer marketing campaigns are starting to get more expensive.
Mid-range influencers with 50,000 – 500,000 followers can charge anywhere from $400 to $2,500 for a post.
Influencers with a following in the millions can charge between $30,000 and $187,500 per post.
With such a large investment in a single post, marketers are expecting a huge ROI.
But there’s only one problem:
Many don’t know how to accurately measure the ROI from their influencer marketing campaigns.
An overwhelming majority (76%) of marketers agree that the biggest challenge of influencer marketing is determining the ROI of campaigns.
How can you improve something if you don’t measure it? Worse yet, how can you even know if it’s working?
But the problem isn’t just with marketers.
Consumers are evolving, too.
The scale has tipped, and millennials are now trusting influencers less than they were in previous years.
Can you blame them, though? After all, think back to the Fyre Festival influencer marketing gaffe.
Influencers including Kendall Jenner, Emily Ratajkowski, Whitney Fransway, and many others promoted the event. But it didn’t live up to expectations.
As a result of this failure, 94% of marketers stated they were “not likely” or “very unlikely” to seek out big-name influencers for future projects.
All of these factors play into the unstable future of influencer marketing.
As you continue with influencer marketing campaigns for now, you should also begin to test, expand, and optimize other areas of your marketing strategy.
Here are the alternatives to influencer marketing that you should be focusing on in 2018 to help accelerate the growth of your business.
1. Focus on experiential marketing for live events
Sometimes, it’s easy to forget there’s a whole world “out there.”
Your customers aren’t always online.
Live events can provide a unique touchpoint for your customers that influencer marketing can’t.
And they’re effective, too.
According to a recent study, “79% of brand respondents said they would execute more experiential programs this year compared to last.”
Take Clif Bar as an example.
They focused on creating an experiential marketing activation at Pitchfork Music Festival last year. Their activation included a tattoo parlor, photo booth, and more.
At the event, they distributed 26,000 CLIF bars, and one in 20 social posts with the tag #Pitchforkfest also featured the CLIF bar activation.
Live events provide a unique experience in real life, and their impact often expands onto social media.
HBO tapped into its live event playbook when they debuted their interactive Westworld event at the SXSW festival in Austin, Texas.
Participants boarded buses and went right outside the city limits for an immersive experience that brought to life the fictional Westworld town from the hit TV series.
The experience was highly detailed and highly personalized. Participants could get their picture printed on a western “Wanted” poster, which aligned well with the brand.
People constantly shared experience on social media during SXSW. It stole the show and earned 62% of the entertainment brand mentions at SXSW.
Live events are an important marketing tactic to help you connect with your customers in a meaningful and authentic way. Influencers simply can’t do that for you.
2. Invest in video content to share your company’s narrative
Video marketing isn’t just flashy, and it isn’t a fad.
It is here to stay, and it can drive serious growth for your business.
Most importantly, though, is that it is becoming mainstream and responsible for a bulk of Internet traffic.
According to estimates, video will make up more than 80% of all consumer Internet traffic by 2021.
Hopefully, you already use video as a part of your content strategy. If not, you’re going to fall behind soon.
In a recent survey, 49.5% of marketers said that video will be a focal point for their marketing.
That’s nearly half of all marketers.
Now, I know what you might be thinking: “My influencer campaigns already use video, so I’m all set.”
Unfortunately, you’re wrong.
You’re missing the chance to focus on everyday people and create meaningful, evergreen content that showcases your brand’s values and embodies your mission.
You can’t rely on influencers to create content that resonates with your audience. You have to do it yourself.
After all, brands often miss opportunities to connect with their customers. A study found that 78% of people feel that brands never connect with them emotionally.
But LinkedIn recently did this well in a documentary-style integrated video campaign. They used the hashtag #InItTogether for it.
Eszylfie Taylor turned his past sales experience into a lesson in life. The more he gives people, the more he gets back. He’s in it to share the wealth. https://t.co/UNiC2JJiF1 #InItTogether pic.twitter.com/5WyqE4ij1l
— LinkedIn (@LinkedIn) January 18, 2018
Campaign Director Stacy Peralta talked about the impact of the campaign. She said, “I knew from the first reading of the boards that this was one of those rare opportunities.”
She added, “They asked us to tell real stories about real people, they wanted it shot in black and white, and they wanted energy, enthusiasm and candor from the people involved.”
That campaign generated great content for LinkedIn to share with their audience.
But where should you share your video content after you finish creating it? Well, consumers watch and engage with branded content in different ways on different platforms.
It’s important to know which works best for your business, but here are some generalizations across all social platforms for consumer viewing and engagement habits:
As you can see, Facebook has the highest viewership as well as engagement numbers (60% and 49%, respectively), while Twitter has the least (41% and 22%).
The interesting part, though, is that there is only a 2% difference in viewership among the top three platforms: Facebook, Instagram (Video), and Snapchat. YouTube and Twitter fall close behind.
On the engagement side of things, it is much different. Facebook is the clear winner (49%) with YouTube (32%) coming in second. That’s a 17% difference.
So that gives you an idea of where you should be sharing your content. But now, you might be wondering how long your videos should be.
Thankfully, there is data to support the ideal length, and the conclusions are clear as day. Here’s the basic principle:
Make them short.
Approximately 56% of all videos that users shared in 2017 were less than two minutes long.
Viewers will lose interest and likely leave if a video is longer than two minutes.
If you aren’t yet certain that video content can be effective in marketing, look at this experiment from HubSpot. They examined the difference between acquiring customers with video content and non-video content.
They tried switching to video content as opposed to blogs and whitepapers.
As they optimized and emphasized their videos, their views and engagement rates skyrocketed. Here were their engagement rates with their old strategy:
Now, here were their engagement rates after they started emphasizing their video content:
Before this experiment, their videos averaged 50,000 views per month. But in their first month of optimizing and promoting their video content, they achieved 1 million views. Those are clear results!
Another great example is BakedNYC’s video campaign.
BakedNYC used video to capture emails, and their results were fantastic.
Through this campaign, they achieved a 40% increase in pie sales, a 68% increase in leads, and a 30% decrease in cost per lead.
Video content presents a huge opportunity for your brand. But creating quality videos might feel like a daunting task.
Don’t fret if don’t think that you can do this alone. You don’t have to be Steven Spielberg.
There are plenty of tools that can help you create engaging video content on a low budget in a tight timeframe.
One of them is Promo.
I love Promo because they have over 12.5 million clips that you can customize. You can add music, text, and even your logo to personalize the clips and make them your own.
Magisto is another great tool to use.
The cool thing about Magisto is that it has a smart video editor, which makes it incredibly easy to cut and edit your videos online.
These tools can help create great video content that will drive sales on your website.
If you want to get the most out of your marketing efforts in 2018, spend time crafting video promotional campaigns and fine-tuning your video content strategy.
3. Initiate an affiliate marketing program
Not having an effective affiliate marketing program in place is simply leaving money on the table.
Affiliate marketing can bring in a lot of money for your business. To put it in perspective, 15% of the digital media industry’s revenue comes from affiliate marketing.
With affiliate marketing, you’re letting related sites and partners do the work for you.
So, where do you begin?
There are three types of affiliate programs that you can implement:
Pay-per-sale: The merchant pays the affiliate in relation to the number of sales that they received from their site.
Pay-per-click: The merchant pays the affiliate in relation to the number of clicks that visitors performed while browsing the affiliate’s site.
Pay-per-lead: The merchant pays the affiliates in relation to the number of people who sign up.
Affiliate programs succeed in ways that influencer marketing doesn’t. First, it’s usually a win-win for both the affiliate and the merchant because you share the same business goals.
Sites want to send you traffic so that they can earn money. You want the same thing because the affiliate will send you new customers. It’s a win for both of you.
In some cases, influencers don’t share the same mission. They might be just looking for a quick payout, which could lead them to share your campaign in a way that isn’t authentic or true to their brand or yours.
The Points Guy is an example of a company that has a strong affiliate marketing program in place.
He started his site as a place to show people how to travel by using points they’ve amassed from purchases. Now, the site is an affiliate site for credit cards, hotels, and flights.
In his AMA, he confirmed that he receives “2.5 million monthly unique views and gets $50-$400 per credit card someone signs up for.”
As a business, you can harness the traffic that is already in place for a well-oiled site. By giving them a little kickback, you both win.
They’ll make money, and you’ll acquire a new customer. It’s really a no-brainer.
4. Be responsive on social media and circulate user-generated content
If you’re reading this blog, I’d go out on a limb to say you have, at the very least, a presence on social media.
While influencers typically utilize social media to propel their efforts, sometimes taking matters into your own hands can retain customers and have a more profound impact on your sales.
Social media marketing has been an important part of any marketing strategy over the years, and it only continues to evolve in 2018.
Your customers are already hanging out on there. New data shows that a majority of Americans are now on Facebook and YouTube.
Once again, this fact reinforces your need for video content.
But how else can you use social media to grow your audience and increase sales? One important answer is quite simple:
By being responsive.
Data shows that companies can make a dramatic effect on their bottom lines if they are responsive and engaging on social media.
Consumers say that the best way for a brand to get them to make a purchase is by simply being responsive.
If you respond on social media, people will talk about your positive customer service interactions. Studies found that approximately 48% of people tell their friends about a good customer experience on social media.
This creates a powerful form of word-of-mouth marketing. Your customers’ friends can soon become your new customers.
Facebook understand how impatient people are. They’re now labeling pages with badges that designate their response times.
To get the coveted “Very responsive to messages” badge, you need to achieve two things over the course of seven days:
A response rate of 90%
A response time of 15 minutes
But what if you get a lot of inquiries? How should you keep up with all of them?
Mention is a tool that can help you streamline your customer experience operations on social media.
It can provide assistance and organize your mentions in an easy-to-read way so that you aren’t overwhelmed.
An example of exemplary customer service on social media would be JetBlue.
Before things got out of hand, they moved quickly and efficiently to resolve the situation, resulting in a happy, satisfied customer who might buy again.
But that’s not all. JetBlue cares so much about their customer service that they announced a partnership and investment in the customer service startup Gladly.
Here’s what Bonny Simi, the president of JetBlue’s corporate venture group, said about their customer service strategy:
“People just don’t want to call in anymore, so we are aiming for omnichannel communication that is on at all hours.”
He added, “[This communication should] take advantage of AI to resolve customers’ issues as quickly as possible, and that will work with all of the important messenger apps.”
As you work on being responsive on social media, you’ll want to circulate the incredible content (photos, videos, and comments) and great accolades that your users are sharing. User-generated content is incredibly valuable.
Sponsors generally pay influencers to post about their products or content. User-generated content, on the other hand, has no financial incentive.
It makes your brand more authentic.
And it’s needed now more than ever.
Research shows that “92 percent of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising.”
Currently, Southwest Airlines is running a user-generated campaign that they call 175 Stories. This integrated campaign invites customers to share their seat story using the hashtag #175Stories.
They even launched a microsite to further share the content.
Judging by a quick hashtag search, the campaign seems to be effective.
Encouraging users to act as your own photographers and share their content can have a positive impact on your business’s growth.
An active presence on social media is not only beneficial to your customers. It can also do wonders for your brand awareness and revenue.
5. Leverage social messaging apps to reach more customers and connect with existing ones
Mobile messaging marketing has emerged as a new trend in 2018.
It seems like social messaging apps (WhatsApp, Facebook Messenger, and many others) are all the craze these days.
And honestly, they should be.
Influencer marketing shares one message with many people. By using social messaging apps, you can send numerous highly-personalized messages to many people.
Users and businesses on Facebook send approximately 8 billion messages on Messenger every month.
The best part is that they usually have high open and click-through rates, too.
The growth of these messaging apps has skyrocketed in recent years. In 2017, over 76% of smartphone users worldwide used messaging apps.
The graph also shows that, according to current projections, there will be 2.48 billion mobile phone messaging app users by 2021.
If you want to be where your customers are, then you should think about how you’re leveraging your messaging app strategy.
But what’s interesting is that not all marketers, for some reason or another, aren’t using this as a marketing tactic.
“The State of Social 2018” study found that, despite the increase in interest and adoption of messaging apps, nearly 80% of businesses don’t market through them at all.
That’s bad for them, but it’s great for you.
Fewer businesses promoting their messages means a greater chance of yours cutting through the clutter.
Messaging apps are a great place to distribute content and offer promotional deals directly to your customers.
Look at how DigitalMarketer used a chatbot to distribute their “Ending the War Between Sales & Marketing” report.
Those interested in the report could connect their Facebook with just a simple click. Then, an automated message would arrive in their Messenger account with a link to the report.
It’s quick, easy, and even feels a little personal.
But this isn’t just a flashy way to distribute content.
It gets results, too.
For example, look at this retargeting campaign that used a chatbot to allow customers to “unlock a special discount.”
The results were incredible. They achieved a 48.2x ROAS (up from 5.6x) and a 1133% conversion rate increase.
HolidayPirates saw incredible success when they used a chatbot to deliver a promotion code to their customers.
They have over nine million digital followers, and they wanted to interact with them on social messaging platforms and send them a holiday promotion.
They grew their WhatsApp following to 750,000+ and achieved open rates of 50-60% and 90% click-through rates for the campaign.
A 90% click-through rate?
That’s something you don’t see every day.
To get a chatbot set up, you just need to follow a few easy steps.
For this example, I’m going to use itsalive.io.
First, visit their homepage and click on “Get Started for Free.”
Then, fill out the information they ask for to register your account.
From there, choose your plan and hit “Next.”
Name and describe your bot, and then hit “Create this bot.”
Click on the pencil icon to edit the test bot that you get by default.
Add your trigger and text. Triggers can vary from keywords to events. You can then program what you’d like the bot to do.
You can add as many triggers and texts as you’d like.
In this case, I am setting up the bot to answer FAQs.
Then, click the back button and select “Link to Facebook” in the menu.
From there, you’ll want to “Connect to your Facebook account” and select your business page.
Take special note of the test code as well. You will have to add that four-character code when you test your bot.
Then, you can test your bot and see it in action for yourself.
Continue to tweak your bot until it accomplishes your business objectives.
Due to the widespread adoption of messaging apps and the generally untapped potential of social messaging marketing, your business could cut directly through the clutter with this tactic.
You should really consider how you can leverage it to reach new customers.
6. Continue to invest in your email marketing strategy
You might be thinking, “Email marketing. That’s so old school.”
While that may be true, it’s still a viable marketing tactic that you should double down on.
One advantage is that you can control and target your audience with email marketing better than you can with influencer marketing.
Emails are part of everyday life, and using them as a marketing medium gets results. After all, users send 149,000+ emails each day.
That might sound like a lot of clutter, and it is. But it’s important that you keep your business top of mind in your customers’ inboxes.
But why?
Email still has the highest ROI when you compare it to any other marketing tactic.
For every $1 businesses spend on email marketing, they average a $38 return.
Notice how email marketing soars ahead of affiliate marketing, paid search, display ads, videos, social media marketing, and traditional marketing tactics.
If you want to assess the ROI of your email marketing campaigns, I recommend this email marketing ROI tool.
It’s very easy to use and can provide great insights into your current email marketing efforts.
Marketers even collectively agree that email has staying power in 2018.
In one survey, marketing professionals rated the effectiveness of digital marketing channels. Approximately 35% gave email marketing a “good” rating, and 18% rated it as “excellent.”
This put email marketing in the lead as one of the most effective digital marketing channels according to marketers.
In 2018, you need to have an email marketing strategy in place and execute highly-personalized and targeted campaigns.
Customers are expecting this in all marketing tactics, but especially in email. If you haven’t targeted your email, they’ll consider it irrelevant to them. You can bet they’ll delete it.
Even worse, they might not open it.
A total of 49% of shoppers said that personalization “has led shoppers to purchase an item that wasn’t planned.”
By personalizing your copy, messaging, design, and even your pricing structure, you can encourage conversions and move customers to buy.
You can do this by segmenting your lists (separating your lists to ensure the correct campaign is going to the right audience) and using dynamic copy or pricing.
How do you make sure that you’ve personalized your email campaigns and that you’re sending them to the right people?
That’s what the men’s shirt company Twillory had to answer.
The team initiated an email campaign when they moved into a larger warehouse. They sent the below email to their first-tier recipients and achieved a 48.5% open rate and an 8% CTR.
To their less-engaged tier, they stripped the graphic away and took a simpler, personalized, text-based approach.
This resulted in “a 33% open rate and 11% click-through rate with a group of people who had not engaged in over 270 days.”
That’s a significant impact for their email marketing efforts.
If you want to effectively reach your customers, then deploy smart, personalized, and targeted email marketing campaigns.
Conclusion
Influencer marketing isn’t dead.
At least, it isn’t dead yet.
For now, it still can perform as a viable part of your marketing strategy. The influencer marketing industry is still booming, and it’s still profitable in many cases.
But it may not be around for much longer. It’s becoming increasingly expensive, there’s no guarantee of results, it’s difficult to track the ROI of campaigns, and users are beginning to trust influencers less.
You need to prepare for alternate ways to acquire customers.
Turn to video content to share a compelling narrative about your brand or help put a product on display.
Engage with customers directly on social media. Go out of your way to provide out-of-this-world service experiences that will turn your customers into passionate fans.
Focus on messenger marketing and directly share content, promotions, and solutions through messaging apps.
Finally, double down on email marketing. But as you do so, make sure that you target the right audience and personalize your messages with dynamic content.
If you do all of this, you’ll be ready if the days of influencer marketing come to an end.
What marketing tactics will you use in place of influencer marketing in 2018?
About the Author: Neil Patel is the cofounder of Neil Patel Digital.
Read more here - http://review-and-bonuss.blogspot.com/2018/06/is-influencer-marketing-dead-hard-look.html
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You Are the Product
John Lanchester
At the end of June, Mark Zuckerberg announced that Facebook had hit a new level: two billion monthly active users. That number, the company’s preferred ‘metric’ when measuring its own size, means two billion different people used Facebook in the preceding month. It is hard to grasp just how extraordinary that is. Bear in mind that thefacebook – its original name – was launched exclusively for Harvard students in 2004. No human enterprise, no new technology or utility or service, has ever been adopted so widely so quickly. The speed of uptake far exceeds that of the internet itself, let alone ancient technologies such as television or cinema or radio.
Also amazing: as Facebook has grown, its users’ reliance on it has also grown. The increase in numbers is not, as one might expect, accompanied by a lower level of engagement. More does not mean worse – or worse, at least, from Facebook’s point of view. On the contrary. In the far distant days of October 2012, when Facebook hit one billion users, 55 per cent of them were using it every day. At two billion, 66 per cent are. Its user base is growing at 18 per cent a year – which you’d have thought impossible for a business already so enormous. Facebook’s biggest rival for logged-in users is YouTube, owned by its deadly rival Alphabet (the company formerly known as Google), in second place with 1.5 billion monthly users. Three of the next four biggest apps, or services, or whatever one wants to call them, are WhatsApp, Messenger and Instagram, with 1.2 billion, 1.2 billion, and 700 million users respectively (the Chinese app WeChat is the other one, with 889 million). Those three entities have something in common: they are all owned by Facebook. No wonder the company is the fifth most valuable in the world, with a market capitalisation of $445 billion.
Zuckerberg’s news about Facebook’s size came with an announcement which may or may not prove to be significant. He said that the company was changing its ‘mission statement’, its version of the canting pieties beloved of corporate America. Facebook’s mission used to be ‘making the world more open and connected’. A non-Facebooker reading that is likely to ask: why? Connection is presented as an end in itself, an inherently and automatically good thing. Is it, though? Flaubert was sceptical about trains because he thought (in Julian Barnes’s paraphrase) that ‘the railway would merely permit more people to move about, meet and be stupid.’ You don’t have to be as misanthropic as Flaubert to wonder if something similar isn’t true about connecting people on Facebook. For instance, Facebook is generally agreed to have played a big, perhaps even a crucial, role in the election of Donald Trump. The benefit to humanity is not clear. This thought, or something like it, seems to have occurred to Zuckerberg, because the new mission statement spells out a reason for all this connectedness. It says that the new mission is to ‘give people the power to build community and bring the world closer together’.
Hmm. Alphabet’s mission statement, ‘to organise the world’s information and make it universally accessible and useful’, came accompanied by the maxim ‘Don’t be evil,’ which has been the source of a lot of ridicule: Steve Jobs called it ‘bullshit’.​1 Which it is, but it isn’t only bullshit. Plenty of companies, indeed entire industries, base their business model on being evil. The insurance business, for instance, depends on the fact that insurers charge customers more than their insurance is worth; that’s fair enough, since if they didn’t do that they wouldn’t be viable as businesses. What isn’t fair is the panoply of cynical techniques that many insurers use to avoid, as far as possible, paying out when the insured-against event happens. Just ask anyone who has had a property suffer a major mishap. It’s worth saying ‘Don’t be evil,’ because lots of businesses are. This is especially an issue in the world of the internet. Internet companies are working in a field that is poorly understood (if understood at all) by customers and regulators. The stuff they’re doing, if they’re any good at all, is by definition new. In that overlapping area of novelty and ignorance and unregulation, it’s well worth reminding employees not to be evil, because if the company succeeds and grows, plenty of chances to be evil are going to come along.
Google and Facebook have both been walking this line from the beginning. Their styles of doing so are different. An internet entrepreneur I know has had dealings with both companies. ‘YouTube knows they have lots of dirty things going on and are keen to try and do some good to alleviate it,’ he told me. I asked what he meant by ‘dirty’. ‘Terrorist and extremist content, stolen content, copyright violations. That kind of thing. But Google in my experience knows that there are ambiguities, moral doubts, around some of what they do, and at least they try to think about it. Facebook just doesn’t care. When you’re in a room with them you can tell. They’re’ – he took a moment to find the right word – ‘scuzzy’.
That might sound harsh. There have, however, been ethical problems and ambiguities about Facebook since the moment of its creation, a fact we know because its creator was live-blogging at the time. The scene is as it was recounted in Aaron Sorkin’s movie about the birth of Facebook, The Social Network. While in his first year at Harvard, Zuckerberg suffered a romantic rebuff. Who wouldn’t respond to this by creating a website where undergraduates’ pictures are placed side by side so that users of the site can vote for the one they find more attractive? (The film makes it look as if it was only female undergraduates: in real life it was both.) The site was called Facemash. In the great man’s own words, at the time:
I’m a little intoxicated, I’m not gonna lie. So what if it’s not even 10 p.m. and it’s a Tuesday night? What? The Kirkland dormitory facebook is open on my desktop and some of these people have pretty horrendous facebook pics. I almost want to put some of these faces next to pictures of some farm animals and have people vote on which is the more attractive … Let the hacking begin.
As Tim Wu explains in his energetic and original new book The Attention Merchants, a ‘facebook’ in the sense Zuckerberg uses it here ‘traditionally referred to a physical booklet produced at American universities to promote socialisation in the way that “Hi, My Name Is” stickers do at events; the pages consisted of rows upon rows of head shots with the corresponding name’. Harvard was already working on an electronic version of its various dormitory facebooks. The leading social network, Friendster, already had three million users. The idea of putting these two things together was not entirely novel, but as Zuckerberg said at the time, ‘I think it’s kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week.’
Wu argues that capturing and reselling attention has been the basic model for a large number of modern businesses, from posters in late 19th-century Paris, through the invention of mass-market newspapers that made their money not through circulation but through ad sales, to the modern industries of advertising and ad-funded TV. Facebook is in a long line of such enterprises, though it might be the purest ever example of a company whose business is the capture and sale of attention. Very little new thinking was involved in its creation. As Wu observes, Facebook is ‘a business with an exceedingly low ratio of invention to success’. What Zuckerberg had instead of originality was the ability to get things done and to see the big issues clearly. The crucial thing with internet start-ups is the ability to execute plans and to adapt to changing circumstances. It’s Zuck’s skill at doing that – at hiring talented engineers, and at navigating the big-picture trends in his industry – that has taken his company to where it is today. Those two huge sister companies under Facebook’s giant wing, Instagram and WhatsApp, were bought for $1 billion and $19 billion respectively, at a point when they had no revenue. No banker or analyst or sage could have told Zuckerberg what those acquisitions were worth; nobody knew better than he did. He could see where things were going and help make them go there. That talent turned out to be worth several hundred billion dollars.
Jesse Eisenberg’s brilliant portrait of Zuckerberg in The Social Network is misleading, as Antonio García Martínez, a former Facebook manager, argues in Chaos Monkeys, his entertainingly caustic book about his time at the company. The movie Zuckerberg is a highly credible character, a computer genius located somewhere on the autistic spectrum with minimal to non-existent social skills. But that’s not what the man is really like. In real life, Zuckerberg was studying for a degree with a double concentration in computer science and – this is the part people tend to forget – psychology. People on the spectrum have a limited sense of how other people’s minds work; autists, it has been said, lack a ‘theory of mind’. Zuckerberg, not so much. He is very well aware of how people’s minds work and in particular of the social dynamics of popularity and status. The initial launch of Facebook was limited to people with a Harvard email address; the intention was to make access to the site seem exclusive and aspirational. (And also to control site traffic so that the servers never went down. Psychology and computer science, hand in hand.) Then it was extended to other elite campuses in the US. When it launched in the UK, it was limited to Oxbridge and the LSE. The idea was that people wanted to look at what other people like them were doing, to see their social networks, to compare, to boast and show off, to give full rein to every moment of longing and envy, to keep their noses pressed against the sweet-shop window of others’ lives.
This focus attracted the attention of Facebook’s first external investor, the now notorious Silicon Valley billionaire Peter Thiel. Again, The Social Network gets it right: Thiel’s $500,000 investment in 2004 was crucial to the success of the company. But there was a particular reason Facebook caught Thiel’s eye, rooted in a byway of intellectual history. In the course of his studies at Stanford – he majored in philosophy – Thiel became interested in the ideas of the US-based French philosopher René Girard, as advocated in his most influential book, Things Hidden since the Foundation of the World. Girard’s big idea was something he called ‘mimetic desire’. Human beings are born with a need for food and shelter. Once these fundamental necessities of life have been acquired, we look around us at what other people are doing, and wanting, and we copy them. In Thiel’s summary, the idea is ‘that imitation is at the root of all behaviour’.
Girard was a Christian, and his view of human nature is that it is fallen. We don’t know what we want or who we are; we don’t really have values and beliefs of our own; what we have instead is an instinct to copy and compare. We are homo mimeticus. ‘Man is the creature who does not know what to desire, and who turns to others in order to make up his mind. We desire what others desire because we imitate their desires.’ Look around, ye petty, and compare. The reason Thiel latched onto Facebook with such alacrity was that he saw in it for the first time a business that was Girardian to its core: built on people’s deep need to copy. ‘Facebook first spread by word of mouth, and it’s about word of mouth, so it’s doubly mimetic,’ Thiel said. ‘Social media proved to be more important than it looked, because it’s about our natures.’ We are keen to be seen as we want to be seen, and Facebook is the most popular tool humanity has ever had with which to do that.
*
The view of human nature implied by these ideas is pretty dark. If all people want to do is go and look at other people so that they can compare themselves to them and copy what they want – if that is the final, deepest truth about humanity and its motivations – then Facebook doesn’t really have to take too much trouble over humanity’s welfare, since all the bad things that happen to us are things we are doing to ourselves. For all the corporate uplift of its mission statement, Facebook is a company whose essential premise is misanthropic. It is perhaps for that reason that Facebook, more than any other company of its size, has a thread of malignity running through its story. The high-profile, tabloid version of this has come in the form of incidents such as the live-streaming of rapes, suicides, murders and cop-killings. But this is one of the areas where Facebook seems to me relatively blameless. People live-stream these terrible things over the site because it has the biggest audience; if Snapchat or Periscope were bigger, they’d be doing it there instead.
In many other areas, however, the site is far from blameless. The highest-profile recent criticisms of the company stem from its role in Trump’s election. There are two components to this, one of them implicit in the nature of the site, which has an inherent tendency to fragment and atomise its users into like-minded groups. The mission to ‘connect’ turns out to mean, in practice, connect with people who agree with you. We can’t prove just how dangerous these ‘filter bubbles’ are to our societies, but it seems clear that they are having a severe impact on our increasingly fragmented polity. Our conception of ‘we’ is becoming narrower.
This fragmentation created the conditions for the second strand of Facebook’s culpability in the Anglo-American political disasters of the last year. The portmanteau terms for these developments are ‘fake news’ and ‘post-truth’, and they were made possible by the retreat from a general agora of public debate into separate ideological bunkers. In the open air, fake news can be debated and exposed; on Facebook, if you aren’t a member of the community being served the lies, you’re quite likely never to know that they are in circulation. It’s crucial to this that Facebook has no financial interest in telling the truth. No company better exemplifies the internet-age dictum that if the product is free, you are the product. Facebook’s customers aren’t the people who are on the site: its customers are the advertisers who use its network and who relish its ability to direct ads to receptive audiences. Why would Facebook care if the news streaming over the site is fake? Its interest is in the targeting, not in the content. This is probably one reason for the change in the company’s mission statement. If your only interest is in connecting people, why would you care about falsehoods? They might even be better than the truth, since they are quicker to identify the like-minded. The newfound ambition to ‘build communities’ makes it seem as if the company is taking more of an interest in the consequence of the connections it fosters.
Fake news is not, as Facebook has acknowledged, the only way it was used to influence the outcome of the 2016 presidential election. On 6 January 2017 the director of national intelligence published a report saying that the Russians had waged an internet disinformation campaign to damage Hillary Clinton and help Trump. ‘Moscow’s influence campaign followed a Russian messaging strategy that blends covert intelligence operations – such as cyber-activity – with overt efforts by Russian government agencies, state-funded media, third-party intermediaries, and paid social media users or “trolls”,’ the report said. At the end of April, Facebook got around to admitting this (by then) fairly obvious truth, in an interesting paper published by its internal security division. ‘Fake news’, they argue, is an unhelpful, catch-all term because misinformation is in fact spread in a variety of ways:
Information (or Influence) Operations – Actions taken by governments or organised non-state actors to distort domestic or foreign political sentiment.
False News – News articles that purport to be factual, but which contain intentional misstatements of fact with the intention to arouse passions, attract viewership, or deceive.
False Amplifiers – Co-ordinated activity by inauthentic accounts with the intent of manipulating political discussion (e.g. by discouraging specific parties from participating in discussion, or amplifying sensationalistic voices over others).
Disinformation – Inaccurate or manipulated information/content that is spread intentionally. This can include false news, or it can involve more subtle methods, such as false flag operations, feeding inaccurate quotes or stories to innocent intermediaries, or knowingly amplifying biased or misleading information.
The company is promising to treat this problem or set of problems as seriously as it treats such other problems as malware, account hacking and spam. We’ll see. One man’s fake news is another’s truth-telling, and Facebook works hard at avoiding responsibility for the content on its site – except for sexual content, about which it is super-stringent. Nary a nipple on show. It’s a bizarre set of priorities, which only makes sense in an American context, where any whiff of explicit sexuality would immediately give the site a reputation for unwholesomeness. Photos of breastfeeding women are banned and rapidly get taken down. Lies and propaganda are fine.
The key to understanding this is to think about what advertisers want: they don’t want to appear next to pictures of breasts because it might damage their brands, but they don’t mind appearing alongside lies because the lies might be helping them find the consumers they’re trying to target. In Move Fast and Break Things, his polemic against the ‘digital-age robber barons’, Jonathan Taplin points to an analysis on Buzzfeed: ‘In the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from major news outlets such as the New York Times, Washington Post, Huffington Post, NBC News and others.’ This doesn’t sound like a problem Facebook will be in any hurry to fix.
The fact is that fraudulent content, and stolen content, are rife on Facebook, and the company doesn’t really mind, because it isn’t in its interest to mind. Much of the video content on the site is stolen from the people who created it. An illuminating YouTube video from Kurzgesagt, a German outfit that makes high-quality short explanatory films, notes that in 2015, 725 of Facebook’s top one thousand most viewed videos were stolen. This is another area where Facebook’s interests contradict society’s. We may collectively have an interest in sustaining creative and imaginative work in many different forms and on many platforms. Facebook doesn’t. It has two priorities, as Martínez explains in Chaos Monkeys: growth and monetisation. It simply doesn’t care where the content comes from. It is only now starting to care about the perception that much of the content is fraudulent, because if that perception were to become general, it might affect the amount of trust and therefore the amount of time people give to the site.
Zuckerberg himself has spoken up on this issue, in a Facebook post addressing the question of ‘Facebook and the election’. After a certain amount of boilerplate bullshit (‘Our goal is to give every person a voice. We believe deeply in people’), he gets to the nub of it. ‘Of all the content on Facebook, more than 99 per cent of what people see is authentic. Only a very small amount is fake news and hoaxes.’ More than one Facebook user pointed out that in their own news feed, Zuckerberg’s post about authenticity ran next to fake news. In one case, the fake story pretended to be from the TV sports channel ESPN. When it was clicked on, it took users to an ad selling a diet supplement. As the writer Doc Searls pointed out, it’s a double fraud, ‘outright lies from a forged source’, which is quite something to have right slap next to the head of Facebook boasting about the absence of fraud. Evan Williams, co-founder of Twitter and founder of the long-read specialist Medium, found the same post by Zuckerberg next to a different fake ESPN story and another piece of fake news purporting to be from CNN, announcing that Congress had disqualified Trump from office. When clicked-through, that turned out to be from a company offering a 12-week programme to strengthen toes. (That’s right: strengthen toes.) Still, we now know that Zuck believes in people. That’s the main thing.
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A neutral observer might wonder if Facebook’s attitude to content creators is sustainable. Facebook needs content, obviously, because that’s what the site consists of: content that other people have created. It’s just that it isn’t too keen on anyone apart from Facebook making any money from that content. Over time, that attitude is profoundly destructive to the creative and media industries. Access to an audience – that unprecedented two billion people – is a wonderful thing, but Facebook isn’t in any hurry to help you make money from it. If the content providers all eventually go broke, well, that might not be too much of a problem. There are, for now, lots of willing providers: anyone on Facebook is in a sense working for Facebook, adding value to the company. In 2014, the New York Times did the arithmetic and found that humanity was spending 39,757 collective years on the site, every single day. Jonathan Taplin points out that this is ‘almost fifteen million years of free labour per year’. That was back when it had a mere 1.23 billion users.
Taplin has worked in academia and in the film industry. The reason he feels so strongly about these questions is that he started out in the music business, as manager of The Band, and was on hand to watch the business being destroyed by the internet. What had been a $20 billion industry in 1999 was a $7 billion industry 15 years later. He saw musicians who had made a good living become destitute. That didn’t happen because people had stopped listening to their music – more people than ever were listening to it – but because music had become something people expected to be free. YouTube is the biggest source of music in the world, playing billions of tracks annually, but in 2015 musicians earned less from it and from its ad-supported rivals than they earned from sales of vinyl. Not CDs and recordings in general: vinyl.
Something similar has happened in the world of journalism. Facebook is in essence an advertising company which is indifferent to the content on its site except insofar as it helps to target and sell advertisements. A version of Gresham’s law is at work, in which fake news, which gets more clicks and is free to produce, drives out real news, which often tells people things they don’t want to hear, and is expensive to produce. In addition, Facebook uses an extensive set of tricks to increase its traffic and the revenue it makes from targeting ads, at the expense of the news-making institutions whose content it hosts. Its news feed directs traffic at you based not on your interests, but on how to make the maximum amount of advertising revenue from you. In September 2016, Alan Rusbridger, the former editor of the Guardian, told a Financial Timesconference that Facebook had ‘sucked up $27 million’ of the newspaper’s projected ad revenue that year. ‘They are taking all the money because they have algorithms we don’t understand, which are a filter between what we do and how people receive it.’
This goes to the heart of the question of what Facebook is and what it does. For all the talk about connecting people, building community, and believing in people, Facebook is an advertising company. Martínez gives the clearest account both of how it ended up like that, and how Facebook advertising works. In the early years of Facebook, Zuckerberg was much more interested in the growth side of the company than in the monetisation. That changed when Facebook went in search of its big payday at the initial public offering, the shining day when shares in a business first go on sale to the general public. This is a huge turning-point for any start-up: in the case of many tech industry workers, the hope and expectation associated with ‘going public’ is what attracted them to their firm in the first place, and/or what has kept them glued to their workstations. It’s the point where the notional money of an early-days business turns into the real cash of a public company.
Martínez was there at the very moment when Zuck got everyone together to tell them they were going public, the moment when all Facebook employees knew that they were about to become rich:
I had chosen a seat behind a detached pair, who on further inspection turned out to be Chris Cox, head of FB product, and Naomi Gleit, a Harvard grad who joined as employee number 29, and was now reputed to be the current longest-serving employee other than Mark.
Naomi, between chats with Cox, was clicking away on her laptop, paying little attention to the Zuckian harangue. I peered over her shoulder at her screen. She was scrolling down an email with a number of links, and progressively clicking each one into existence as another tab on her browser. Clickathon finished, she began lingering on each with an appraiser’s eye. They were real estate listings, each for a different San Francisco property.
Martínez took note of one of the properties and looked it up later. Price: $2.4 million. He is fascinating, and fascinatingly bitter, on the subject of class and status differences in Silicon Valley, in particular the never publicly discussed issue of the huge gulf between early employees in a company, who have often been made unfathomably rich, and the wage slaves who join the firm later in its story. ‘The protocol is not to talk about it at all publicly.’ But, as Bonnie Brown, a masseuse at Google in the early days, wrote in her memoir, ‘a sharp contrast developed between Googlers working side by side. While one was looking at local movie times on their monitor, the other was booking a flight to Belize for the weekend. How was the conversation on Monday morning going to sound now?’
When the time came for the IPO, Facebook needed to turn from a company with amazing growth to one that was making amazing money. It was already making some, thanks to its sheer size – as Martínez observes, ‘a billion times any number is still a big fucking number’ – but not enough to guarantee a truly spectacular valuation on launch. It was at this stage that the question of how to monetise Facebook got Zuckerberg’s full attention. It’s interesting, and to his credit, that he hadn’t put too much focus on it before – perhaps because he isn’t particularly interested in money per se. But he does like to win.
The solution was to take the huge amount of information Facebook has about its ‘community’ and use it to let advertisers target ads with a specificity never known before, in any medium. Martínez: ‘It can be demographic in nature (e.g. 30-to-40-year-old females), geographic (people within five miles of Sarasota, Florida), or even based on Facebook profile data (do you have children; i.e. are you in the mommy segment?).’ Taplin makes the same point:
If I want to reach women between the ages of 25 and 30 in zip code 37206 who like country music and drink bourbon, Facebook can do that. Moreover, Facebook can often get friends of these women to post a ‘sponsored story’ on a targeted consumer’s news feed, so it doesn’t feel like an ad. As Zuckerberg said when he introduced Facebook Ads, ‘Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the Holy Grail of advertising.’
That was the first part of the monetisation process for Facebook, when it turned its gigantic scale into a machine for making money. The company offered advertisers an unprecedentedly precise tool for targeting their ads at particular consumers. (Particular segments of voters too can be targeted with complete precision. One instance from 2016 was an anti-Clinton ad repeating a notorious speech she made in 1996 on the subject of ‘super-predators’. The ad was sent to African-American voters in areas where the Republicans were trying, successfully as it turned out, to suppress the Democrat vote. Nobody else saw the ads.)
The second big shift around monetisation came in 2012 when internet traffic began to switch away from desktop computers towards mobile devices. If you do most of your online reading on a desktop, you are in a minority. The switch was a potential disaster for all businesses which relied on internet advertising, because people don’t much like mobile ads, and were far less likely to click on them than on desktop ads. In other words, although general internet traffic was increasing rapidly, because the growth was coming from mobile, the traffic was becoming proportionately less valuable. If the trend were to continue, every internet business that depended on people clicking links – i.e. pretty much all of them, but especially the giants like Google and Facebook – would be worth much less money.
Facebook solved the problem by means of a technique called ‘onboarding’. As Martínez explains it, the best way to think about this is to consider our various kinds of name and address.
For example, if Bed, Bath and Beyond wants to get my attention with one of its wonderful 20 per cent off coupons, it calls out:
Antonio García Martínez 1 Clarence Place #13 San Francisco, CA 94107
If it wants to reach me on my mobile device, my name there is:
38400000-8cfo-11bd-b23e-10b96e40000d
That’s my quasi-immutable device ID, broadcast hundreds of times a day on mobile ad exchanges.
On my laptop, my name is this:
07J6yJPMB9juTowar.AWXGQnGPA1MCmThgb9wN4vLoUpg.BUUtWg.rg.FTN.0.AWUxZtUf
This is the content of the Facebook re-targeting cookie, which is used to target ads-are-you based on your mobile browsing.
Though it may not be obvious, each of these keys is associated with a wealth of our personal behaviour data: every website we’ve been to, many things we’ve bought in physical stores, and every app we’ve used and what we did there … The biggest thing going on in marketing right now, what is generating tens of billions of dollars in investment and endless scheming inside the bowels of Facebook, Google, Amazon and Apple, is how to tie these different sets of names together, and who controls the links. That’s it.
Facebook already had a huge amount of information about people and their social networks and their professed likes and dislikes.​2 After waking up to the importance of monetisation, they added to their own data a huge new store of data about offline, real-world behaviour, acquired through partnerships with big companies such as Experian, which have been monitoring consumer purchases for decades via their relationships with direct marketing firms, credit card companies, and retailers. There doesn’t seem to be a one-word description of these firms: ‘consumer credit agencies’ or something similar about sums it up. Their reach is much broader than that makes it sound, though.​3 Experian says its data is based on more than 850 million records and claims to have information on 49.7 million UK adults living in 25.2 million households in 1.73 million postcodes. These firms know all there is to know about your name and address, your income and level of education, your relationship status, plus everywhere you’ve ever paid for anything with a card. Facebook could now put your identity together with the unique device identifier on your phone.
That was crucial to Facebook’s new profitability. On mobiles, people tend to prefer the internet to apps, which corral the information they gather and don’t share it with other companies. A game app on your phone is unlikely to know anything about you except the level you’ve got to on that particular game. But because everyone in the world is on Facebook, the company knows everyone’s phone identifier. It was now able to set up an ad server delivering far better targeted mobile ads than anyone else could manage, and it did so in a more elegant and well-integrated form than anyone else had managed.
So Facebook knows your phone ID and can add it to your Facebook ID. It puts that together with the rest of your online activity: not just every site you’ve ever visited, but every click you’ve ever made – the Facebook button tracks every Facebook user, whether they click on it or not. Since the Facebook button is pretty much ubiquitous on the net, this means that Facebook sees you, everywhere. Now, thanks to its partnerships with the old-school credit firms, Facebook knew who everybody was, where they lived, and everything they’d ever bought with plastic in a real-world offline shop.​4 All this information is used for a purpose which is, in the final analysis, profoundly bathetic. It is to sell you things via online ads.
The ads work on two models. In one of them, advertisers ask Facebook to target consumers from a particular demographic – our thirty-something bourbon-drinking country music fan, or our African American in Philadelphia who was lukewarm about Hillary. But Facebook also delivers ads via a process of online auctions, which happen in real time whenever you click on a website. Because every website you’ve ever visited (more or less) has planted a cookie on your web browser, when you go to a new site, there is a real-time auction, in millionths of a second, to decide what your eyeballs are worth and what ads should be served to them, based on what your interests, and income level and whatnot, are known to be. This is the reason ads have that disconcerting tendency to follow you around, so that you look at a new telly or a pair of shoes or a holiday destination, and they’re still turning up on every site you visit weeks later. This was how, by chucking talent and resources at the problem, Facebook was able to turn mobile from a potential revenue disaster to a great hot steamy geyser of profit.
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook.
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I’m left wondering what will happen when and if this $450 billion penny drops. Wu’s history of attention merchants shows that there is a suggestive pattern here: that a boom is more often than not followed by a backlash, that a period of explosive growth triggers a public and sometimes legislative reaction. Wu’s first example is the draconian anti-poster laws introduced in early 20th-century Paris (and still in force – one reason the city is by contemporary standards undisfigured by ads). As Wu says, ‘when the commodity in question is access to people’s minds, the perpetual quest for growth ensures that forms of backlash, both major and minor, are all but inevitable.’ Wu calls a minor form of this phenomenon the ‘disenchantment effect’.
Facebook seems vulnerable to these disenchantment effects. One place they are likely to begin is in the core area of its business model – ad-selling. The advertising it sells is ‘programmatic’, i.e. determined by computer algorithms that match the customer to the advertiser and deliver ads accordingly, via targeting and/or online auctions. The problem with this from the customer’s point of view – remember, the customer here is the advertiser, not the Facebook user – is that a lot of the clicks on these ads are fake. There is a mismatch of interests here. Facebook wants clicks, because that’s how it gets paid: when ads are clicked on. But what if the clicks aren’t real but are instead automated clicks from fake accounts run by computer bots? This is a well-known problem, which particularly affects Google, because it’s easy to set up a site, allow it to host programmatic ads, then set up a bot to click on those ads, and collect the money that comes rolling in. On Facebook the fraudulent clicks are more likely to be from competitors trying to drive each others’ costs up.
The industry publication Ad Week estimates the annual cost of click fraud at $7 billion, about a sixth of the entire market. One single fraud site, Methbot, whose existence was exposed at the end of last year, uses a network of hacked computers to generate between three and five million dollars’ worth of fraudulent clicks every day. Estimates of fraudulent traffic’s market share are variable, with some guesses coming in at around 50 per cent; some website owners say their own data indicates a fraudulent-click rate of 90 per cent. This is by no means entirely Facebook’s problem, but it isn’t hard to imagine how it could lead to a big revolt against ‘ad tech’, as this technology is generally known, on the part of the companies who are paying for it. I’ve heard academics in the field say that there is a form of corporate groupthink in the world of the big buyers of advertising, who are currently responsible for directing large parts of their budgets towards Facebook. That mindset could change. Also, many of Facebook’s metrics are tilted to catch the light at the angle which makes them look shiniest. A video is counted as ‘viewed’ on Facebook if it runs for three seconds, even if the user is scrolling past it in her news feed and even if the sound is off. Many Facebook videos with hundreds of thousands of ‘views’, if counted by the techniques that are used to count television audiences, would have no viewers at all.
A customers’ revolt could overlap with a backlash from regulators and governments. Google and Facebook have what amounts to a monopoly on digital advertising. That monopoly power is becoming more and more important as advertising spend migrates online. Between them, they have already destroyed large sections of the newspaper industry. Facebook has done a huge amount to lower the quality of public debate and to ensure that it is easier than ever before to tell what Hitler approvingly called ‘big lies’ and broadcast them to a big audience. The company has no business need to care about that, but it is the kind of issue that could attract the attention of regulators.
That isn’t the only external threat to the Google/Facebook duopoly. The US attitude to anti-trust law was shaped by Robert Bork, the judge whom Reagan nominated for the Supreme Court but the Senate failed to confirm. Bork’s most influential legal stance came in the area of competition law. He promulgated the doctrine that the only form of anti-competitive action which matters concerns the prices paid by consumers. His idea was that if the price is falling that means the market is working, and no questions of monopoly need be addressed. This philosophy still shapes regulatory attitudes in the US and it’s the reason Amazon, for instance, has been left alone by regulators despite the manifestly monopolistic position it holds in the world of online retail, books especially.
The big internet enterprises seem invulnerable on these narrow grounds. Or they do until you consider the question of individualised pricing. The huge data trail we all leave behind as we move around the internet is increasingly used to target us with prices which aren’t like the tags attached to goods in a shop. On the contrary, they are dynamic, moving with our perceived ability to pay.​5 Four researchers based in Spain studied the phenomenon by creating automated personas to behave as if, in one case, ‘budget conscious’ and in another ‘affluent’, and then checking to see if their different behaviour led to different prices. It did: a search for headphones returned a set of results which were on average four times more expensive for the affluent persona. An airline-ticket discount site charged higher fares to the affluent consumer. In general, the location of the searcher caused prices to vary by as much as 166 per cent. So in short, yes, personalised prices are a thing, and the ability to create them depends on tracking us across the internet. That seems to me a prima facie violation of the American post-Bork monopoly laws, focused as they are entirely on price. It’s sort of funny, and also sort of grotesque, that an unprecedentedly huge apparatus of consumer surveillance is fine, apparently, but an unprecedentedly huge apparatus of consumer surveillance which results in some people paying higher prices may well be illegal.
Perhaps the biggest potential threat to Facebook is that its users might go off it. Two billion monthly active users is a lot of people, and the ‘network effects’ – the scale of the connectivity – are, obviously, extraordinary. But there are other internet companies which connect people on the same scale – Snapchat has 166 million daily users, Twitter 328 million monthly users – and as we’ve seen in the disappearance of Myspace, the onetime leader in social media, when people change their minds about a service, they can go off it hard and fast.
For that reason, were it to be generally understood that Facebook’s business model is based on surveillance, the company would be in danger. The one time Facebook did poll its users about the surveillance model was in 2011, when it proposed a change to its terms and conditions – the change that underpins the current template for its use of data. The result of the poll was clear: 90 per cent of the vote was against the changes. Facebook went ahead and made them anyway, on the grounds that so few people had voted. No surprise there, neither in the users’ distaste for surveillance nor in the company’s indifference to that distaste. But this is something which could change.
The other thing that could happen at the level of individual users is that people stop using Facebook because it makes them unhappy. This isn’t the same issue as the scandal in 2014 when it turned out that social scientists at the company had deliberately manipulated some people’s news feeds to see what effect, if any, it had on their emotions. The resulting paper, published in the Proceedings of the National Academy of Sciences, was a study of ‘social contagion’, or the transfer of emotion among groups of people, as a result of a change in the nature of the stories seen by 689,003 users of Facebook. ‘When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks.’ The scientists seem not to have considered how this information would be received, and the story played quite big for a while.
Perhaps the fact that people already knew this story accidentally deflected attention from what should have been a bigger scandal, exposed earlier this year in a paper from the American Journal of Epidemiology. The paper was titled ‘Association of Facebook Use with Compromised Well-Being: A Longitudinal Study’. The researchers found quite simply that the more people use Facebook, the more unhappy they are. A 1 per cent increase in ‘likes’ and clicks and status updates was correlated with a 5 to 8 per cent decrease in mental health. In addition, they found that the positive effect of real-world interactions, which enhance well-being, was accurately paralleled by the ‘negative associations of Facebook use’. In effect people were swapping real relationships which made them feel good for time on Facebook which made them feel bad. That’s my gloss rather than that of the scientists, who take the trouble to make it clear that this is a correlation rather than a definite causal relationship, but they did go so far – unusually far – as to say that the data ‘suggests a possible trade-off between offline and online relationships’. This isn’t the first time something like this effect has been found. To sum up: there is a lot of research showing that Facebook makes people feel like shit. So maybe, one day, people will stop using it.​6
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What, though, if none of the above happens? What if advertisers don’t rebel, governments don’t act, users don’t quit, and the good ship Zuckerberg and all who sail in her continues blithely on? We should look again at that figure of two billion monthly active users. The total number of people who have any access to the internet – as broadly defined as possible, to include the slowest dial-up speeds and creakiest developing-world mobile service, as well as people who have access but don’t use it – is three and a half billion. Of those, about 750 million are in China and Iran, which block Facebook. Russians, about a hundred million of whom are on the net, tend not to use Facebook because they prefer their native copycat site VKontakte. So put the potential audience for the site at 2.6 billion. In developed countries where Facebook has been present for years, use of the site peaks at about 75 per cent of the population (that’s in the US). That would imply a total potential audience for Facebook of 1.95 billion. At two billion monthly active users, Facebook has already gone past that number, and is running out of connected humans. Martínez compares Zuckerberg to Alexander the Great, weeping because he has no more worlds to conquer. Perhaps this is one reason for the early signals Zuck has sent about running for president – the fifty-state pretending-to-give-a-shit tour, the thoughtful-listening pose he’s photographed in while sharing milkshakes in (Presidential Ambitions klaxon!) an Iowa diner.
Whatever comes next will take us back to those two pillars of the company, growth and monetisation. Growth can only come from connecting new areas of the planet. An early experiment came in the form of Free Basics, a program offering internet connectivity to remote villages in India, with the proviso that the range of sites on offer should be controlled by Facebook. ‘Who could possibly be against this?’ Zuckerberg wrote in the Times of India. The answer: lots and lots of angry Indians. The government ruled that Facebook shouldn’t be able to ‘shape users’ internet experience’ by restricting access to the broader internet. A Facebook board member tweeted that ‘anti-colonialism has been economically catastrophic for the Indian people for decades. Why stop now?’ As Taplin points out, that remark ‘unwittingly revealed a previously unspoken truth: Facebook and Google are the new colonial powers.’
So the growth side of the equation is not without its challenges, technological as well as political. Google (which has a similar running-out-of-humans problem) is working on ‘Project Loon’, ‘a network of balloons travelling on the edge of space, designed to extend internet connectivity to people in rural and remote areas worldwide’. Facebook is working on a project involving a solar-powered drone called the Aquila, which has the wingspan of a commercial airliner, weighs less than a car, and when cruising uses less energy than a microwave oven. The idea is that it will circle remote, currently unconnected areas of the planet, for flights that last as long as three months at a time. It connects users via laser and was developed in Bridgwater, Somerset. (Amazon’s drone programme is based in the UK too, near Cambridge. Our legal regime is pro-drone.) Even the most hardened Facebook sceptic has to be a little bit impressed by the ambition and energy. But the fact remains that the next two billion users are going to be hard to find.
That’s growth, which will mainly happen in the developing world. Here in the rich world, the focus is more on monetisation, and it’s in this area that I have to admit something which is probably already apparent. I am scared of Facebook. The company’s ambition, its ruthlessness, and its lack of a moral compass scare me. It goes back to that moment of its creation, Zuckerberg at his keyboard after a few drinks creating a website to compare people’s appearance, not for any real reason other than that he was able to do it. That’s the crucial thing about Facebook, the main thing which isn’t understood about its motivation: it does things because it can. Zuckerberg knows how to do something, and other people don’t, so he does it. Motivation of that type doesn’t work in the Hollywood version of life, so Aaron Sorkin had to give Zuck a motive to do with social aspiration and rejection. But that’s wrong, completely wrong. He isn’t motivated by that kind of garden-variety psychology. He does this because he can, and justifications about ‘connection’ and ‘community’ are ex post facto rationalisations. The drive is simpler and more basic. That’s why the impulse to growth has been so fundamental to the company, which is in many respects more like a virus than it is like a business. Grow and multiply and monetise. Why? There is no why. Because.
Automation and artificial intelligence are going to have a big impact in all kinds of worlds. These technologies are new and real and they are coming soon. Facebook is deeply interested in these trends. We don’t know where this is going, we don’t know what the social costs and consequences will be, we don’t know what will be the next area of life to be hollowed out, the next business model to be destroyed, the next company to go the way of Polaroid or the next business to go the way of journalism or the next set of tools and techniques to become available to the people who used Facebook to manipulate the elections of 2016. We just don’t know what’s next, but we know it’s likely to be consequential, and that a big part will be played by the world’s biggest social network. On the evidence of Facebook’s actions so far, it’s impossible to face this prospect without unease.
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demitgibbs · 7 years
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Jaimie Wilson Plays to His Own Beat
Brody Levesque Jaimie Wilson, 21, is rambling along in his custom Jeep Wrangler 4×4, headed for a gig to perform his beloved country music in his adopted home state of Florida. Shirtless, tanned, fit, and blond-haired, he looks like most every other young man his age who is entering adulthood trying to figure out where his path will take him. As the Jeep rolls down the freeway, his guitar and overnight bag perched in the back seat, windows rolled down, he sings along to the radio, the oversize off-road tires humming as the miles fly by. But life wasn’t always like this for his handsome young man. In fact, getting to this point was actually pretty difficult for Jaimie. He grew up the youngest of four children in rural Livingston County, Michigan, near its county seat of Howell. This is an area of Michigan that is deeply red, religious, and conservative. He and his three older brothers lived on their family’s horse farm. It was there that and Jaimie kept a secret which he knew he couldn’t share with his closest friends or family. He knew, from as early as age five, that he wanted to be a boy! Jaimie, you see, was born a girl. He described growing up as difficult, hardly permitted to be a tomboy by his deeply religious and conservative family, who were opposed to anything related to the LGBT community, to the point there was never, ever, any mention of LGBT people. Jaimie waited until the second semester of his senior year of high school to come out, knowing that his family was hardly affirming. February 4, 2015, though, became Jaimie’s red letter day. “When I realized that I was “different,” I decided I would never come out. It just wasn’t an option for me because I knew how my family would react. It was something I was just going to have to bury deep and deal with. But I woke up one morning and decided I was done living a lie. A few days earlier I had watched a viral video by Ruby Rose entitled Break Free and it was like a lightbulb went off. I needed to break free! So I called a nearby salon and made the earliest appointment I could. I cut my long-flowing locks. I didn’t tell anyone I was doing it. I just came home that day with short hair and dressed in men’s clothing.” Jaimie had spent countless hours searching YouTube and other internet portals trying to find others like him, trying to find himself. He describes grabbing hand-me-downs from his older brothers, without their knowledge, to wear when he was alone. He related that he’d tuck his long flowing hair up under a baseball cap, throw a pair of jeans and a shirt and transform himself, at least for the moment, into his ‘real self’. That winter day when he decided that he needed to live as his true and authentic self was traumatic. “My mom and dad did not react well. There was a lot of crying and confusion. A lot of ridicule. They made it impossible for me to stay with them. Still in high school, I was forced to move out and fend for myself. One of my brothers initially was supportive but his opinion changed shortly after I came out. My family (mom, dad and brothers) have progressively just gotten worse about my transition and we no longer have a relationship.” Jaimie’s anchor in what had become a tumultuous and oft-times drama-filled life was his love of music. He had started playing piano at around the age of five and picked up playing guitar when he was 16. His mother had an old guitar she was getting ready to throw out and she offered it to him first. Music, he says, became his escape. One of the primary outlets for his musical creativity became YouTube. In a video posted on October 15, 2013 prior to his transition, Jaimie wanted to raise awareness regarding suicide among LGBT youth with an original song he’d written. “My hopes for this song is not to make you sad…but to inspire you to reach out to others, because a friend, can sometimes be a life-saver. Every single person is important, and if anyone ever needs a friend or someone to talk to I’m here.” Music, he explains, is much more than just a personal passion: it is a way to contribute, to give back. “Being transgender, I have always struggled with trying to make others happy but I want to show that it’s okay to break free. I’m hoping with these words I can bring the community together and encourage others in similar situations to be true to themselves.” It was the realization that his family was going to remain unsupportive and unyielding in their opposition to his decision to live his life authentically that crystallised his decision to move away from the confines of his Michigan hometown. “I like sun and water and warm places, so moving to South Florida made sense,” he said. Jaimie knew now he had to be open about himself. He documented his journey in countless pictorial posts on social media as he made his transition to help fellow female-to-male trans people like himself. He picked an Instagram handle that was his bench mark, the date of his medical transition, June 15, 2015. His selected screen name? Tboy61915. “I started my medical transition on June 19, 2015 and [had my] top surgery in September 2015. It was important to me to get top surgery because I didn’t identify with having a female chest,” he said adding, “it was an amazing day and a weight off my shoulders!” “I started my Instagram account June of 2015, a few days before starting hormone therapy. I started the page to document my transition and changes. In the early stages of realizing I was transgender, I would look at FTM guys on Instagram and look at their progress and top surgery and voice changes. It was extremely helpful and inspiring. I wanted to make sure I had a place to document my journey as well so I started an Instagram for that.”
“My motive for being a trans activist is spreading awareness. I am in a position to be able to help others and be visible, so I do what I can. I had no support from family or friends so I know how helpful it can be to have someone give out binders, donate to their GoFundMe campaigns, speak for them when they don’t have the voice. It’s very important to me,” he said. As he continues to rack up thousands of views on his YouTube videos and has built an audience of nearly 200,000 followers on Instagram, he pursues his musical career, interweaving his music with an unabashed commitment to his trans advocacy. On the subject of music and genre he explained, “I grew up listening to country music so that’s really my roots and what I enjoy to write and sing. I love all genres of music and get a lot of requests for pop covers as well. Recently I’ve gotten more into the production of music. I used to have my songs recorded at a studio but now I’ve been doing all the production, recording, mixing and mastering myself. I’m looking forward to working with more people in helping them take their ideas and make them a reality.” One recent song, “Soldier,” posted to his YouTube channel last month, talks about his take on personal battles people face daily, but also his conflicts as a trans man. “I wrote the song to speak to everyone because, whether they show it or not, every single person is going through struggles in their life. We are all soldiers fighting our own battles. In the song I express that although life is difficult, love can help you overcome anything. For me personally, the song “Soldier” was about living my own truth while battling against hurtful words and actions. Even though coming out was very hard for me and I endured a lot of pain, I did my best and do my best to keep love by my side. Again, love can help you overcome anything.” He also DJ’s around Florida and performs at gay bars, Pride events, and charity events. When asked why he wasn’t living in either Nashville, home to Country Western or even Memphis, he was direct and blunt: “Nashville and Memphis are not trans-inclusive as far as the country scene goes. Country music does not have very much LGBT representation. I would really like to break that barrier.” Is there room for a transgender country music star? Jamie is convinced there is. “Absolutely. I think doing so would really help make trans visible. I am a country singer who happens to be trans. For me it is very important to be open about being transgender, I take it as a opportunity to spread awareness.” He sees fellow musician Steve Grand as someone to follow. Grand is a singer and songwriter who’s been acclaimed by some to be the first openly gay male country performer and the first to attract mainstream attention after building a massive following on social media and the Internet. But Jaimie is dedicated to continuing his work building his own following and his own fan base. He continues to also remain dedicated to his advocacy work as a vital component of who he is as a person, and as a performer. “Music is something I do to make myself feel complete; I would still be writing and singing even if no one wanted to hear. I don’t write with a specific audience in mind. I never want to limit myself or listening audience. I just sing and write what comes naturally to me, and I’m very grateful for anyone who enjoys!” Asked if he would consider auditioning for one of the popular talent shows such as The Voice, the X-Factor, or America’s Got Talent, he was coy but didn’t rule out those possibilities . “I do gigs around Florida, but I’m not limited to Florida. I have a 10-state tour and two international stops coming up this year.” For now at least, he’ll continue to pursue his dream, working hard on building his fan base, writing and performing his songs, dee-jaying gigs, and strumming his guitar to his own unique tune. Brody Levesque is journalist and currently the chief political correspondent for The New Civil Rights Movement Web Magazine and the former Washington Bureau Chief for LGBTQ Nation magazine. Photograph courtesy of Jaimie Wilson
from Hotspots! Magazine https://hotspotsmagazine.com/2017/05/16/jaimie-wilson-plays-to-his-own-beat/ from Hot Spots Magazine https://hotspotsmagazine.tumblr.com/post/160734151970
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