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onyv · 10 months

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DESIGN INNOVATION - OUTCOME

USE OF Ai IN THE ILLUSTRATIONS OF ALICE IN WONDERLAND I

CONTENTS

1. INTRODUCTION

1.1 OVERVIEW/SCOPE OF WORK

Artificial intelligence.. It will change business, it will affect content creation, it will take over workplaces and social networks, starting from replacing physical work first, and gradually reaching the replacement of highly skilled professions such as programmers, teachers, lawyers, doctors, and all art professions (including designers!) For example, the new DALL·E 2 AI is a system that can create realistic images and art from natural language descriptions. There are some more aspects of the entry of AI into humans life in the near future: There will be a new type of videos - without human participation, in which, by using your personal photos, the AI can fully reproduce the appearance and even the voice of the user. Thus, practically any photo can be made to speak, which will lead to a new kind of (robotic) influencers on YOUTUBE as the normal biological ones will simply disappear. Of course, there will also be some negatives: Some sites, such as This Person Does Not exist.com are a generators for creating people from Artificial Intelligence, and the special thing is that none of these people actually exist. Similarly, a human voice can be generated based on an existing one. In such a case, it will be really very difficult to verify who is saying what Even the identity of the speaker can be perfectly recreated from his photo.

SOUNDRᐱW is an AI that creates a music. The users need just select the style of music and from there the AI generates hundreds of songs for them that they can combine, mix different beats, use to sound their YouTube videos, etc.

Chat GPT is a robot (Ai) that users can talk to. It's a text system that listens them and learns from their questions. Something like Google, but instead of offering dozens of sites to read and explore, the info is arranged in a few sentences. But its capabilities are much greater than that (in fact, its limitations are only the users ability to ask questions!) For example, it can be asked for health information, or to write some school homework, to create film scripts, or to offer a cooking recipe..

And if we go even further… Those of us connected to Elon Musk's Neuralink will be able to input and receive information much faster because they won't be limited by our fingers. This means that compared to everyone else this will make us somewhat superhuman and we will be able to see the beginnings of two races:

- the one that is the normal one that we know. The biological one. - and the one that merges with the machine.

1. INTRODUCTION

1.2 AIM, INTENT, METHODOLOGY

AIM :

The aim of this study is to offer an Ai-assisted layout (cover and spreads with illustrations) for the book “Alice in Wonderland" by Lewis Carroll.

METHODOLOGY :

OUR INTENT :

We will apply what we learned from our research to our Ai-created book layout proposal.

2. RESEARCH & DISCOVERY

2.1 CHAPTER I

2.1.1 Consumer culture / subculture

MIDJOURNEY is an artificial intelligence generator that turns language descriptions called "prompts" into images. With his help, everyone, without mediation of artists or designers, can create unique works of art in а minutes after entering text instructions. Works through DISCORD server.

This subculture arose in San Francisco, California, as a result of the need of young people (16-30+…) to develop their artistic and creative digital ideas. It is globally positioned (GCCP) as it uses digitization and the entry of artificial intelligence into our lives. It can follow the strategy: To achieve perfect realism more easily.

The scales for measuring consumer culture can be, for example :

perception of quality (is the image have a very high quality?)

social prestige (does it represent the latest trends in digital art?)

2. RESEARCH & DISCOVERY

2.1 CHAPTER I

2.1.2 Consumer culture of Millennials

Millennials have grown up in a time of great technological change and love technology (the internet and social media to connect with people, places.)

Motivation : creative work that has a positive impact on others.

Ideas - they believe in cooperation and sharing of all ideas and opinions without the priority of traditional hierarchy. They are good problem solvers and receptive to feedback. They are multifunctional and flexible and do not share the idea of a fixed work schedule (but they value their working time.)

Changes - they are very adaptable to changes (both technological and societal.)

Lifestyle - skillfully balance work and personal life. They value education and up-skilling.They practice healthy life style. They are not strongly attached to material things and real estate.

ALEXA is an example of a consumer product often used by Millennials in their daily lives.

ALEXA is a virtual assistant technology which replaces the expensive and difficult to carry devices from the 90s. It is small, compact and easy to carry even abroad. It is readily available and can be found at a relatively reasonable price anywhere. ALEXA is a reflection of Millennials' active lives and their affinity for technology but it's also evidence that they don't like to commit to buying things.

2. RESEARCH & DISCOVERY

2.1 CHAPTER I

2.1.3 Key trends in the field of interest (market segment)

The illustrations are intended for an adult audience (both men and women) but due to the interpretive nature of the issues discussed, the focus falls on women (after all, Alice is a girl!)

The idea is to cover a wide market segment of women - from children - bordering on teenagers and socially active 'career' women to housewives.

2. RESEARCH & DISCOVERY

2.1 CHAPTER I

2.1.4 Co-creation design

As an example of co-creation at the moment could point the influencers' channels on youtube where the followers give a feedback in the comments and express their wishes for the next topic or guest on the channel - and the influencer should comply with that if wants to continue growing his channel.

As a more specific example in the field of development of Ai in life and art (and the possible consequences to which this may lead) could be pointed the course 'The Future of Being Human' by

Anders Sandberg, a fellow at Oxford's Future of Humanity Institute, where аs a part of the course, there are in-video quiz questions to consolidate students learning and discussion boards to have their say.

During the course Sandberg explains the roots of modern transhumanist thinking and the aims of transhumanism, why we age and can we stop this process, he predicted what humanity would look like billions of years from now and does it make sense in genetically engineered life where anything is possible.

2. RESEARCH & DISCOVERY

2.2 CHAPTER II

2.2.1 Design problem

How can Alice survive in the 21st century? What challenges does she face in the era of artificial intelligence ?

The reimagining and adaptation of this character will be examined as a juxtaposition with some of the existing visual interpretations of Alice, as well as like a new modern proposal for its visual personalization nowaday.

Unlike the 19th century, when the original text was perceived as nothing more than " a healthy dose of fun and nonsense", in the 20th and 21st centuries, hidden beneath the witty puns and innocent banter, far darker trends such as violence, insanity and sexual menace began to emerge.

This understanding is also reflected in most of the modern interpretations of this world classic (films, music, graphic novels, video games) where the modern dangers facing the growing girl are presented.

In the 21st century, Wonderland has become a dark and child-unfriendly environment, and in order to survive in it, Alice from a child must become an independent and strong woman (warrior), able to overcome all dangers and defend herself on all levels .

2. RESEARCH & DISCOVERY

2.2 CHAPTER II

2.2.2 Ideation board

REVERSE THINKING *

If the main question I need to answer with the illustrations is how to improve the experience, I will try to turn it around with the question: how to complicate this experience as much as possible?

SIX THINKING HATS ***

2. RESEARCH & DISCOVERY

2.2 CHAPTER II

2.2.3 Presentation of the selected idea

BUILD THREE PERSONAS:

JO is a teenager who grew up in a troubled family: a mother who struggles with her alcohol addiction and a father who is constantly absent and absolutely indifferent when it comes to her upbringing.

Jo has a friend at school with whom she shares everything. The two girls often run away from class together to weed and drink Red Bull in the park. Also, music is a powerful factor that unites them. Together they go to concerts and live performances of various underground bands.

Despite that, Jo feels lonely and misunderstood most of the time. She is a frequent victim of verbal abuse from her classmates, who think she is arrogant and fake. She tries in every way to escape from this reality, which depresses and crushes her. Unfortunately, most of the time she have to deal with everything herself and that's why usually she feels confused and helpless.

EMMA is a manager in a large private company. She is an independent young woman who is successfully striving to build a career in her field. She is an active person and meets many people during her working day. After work, she likes to relax and have fun with friends. She has many friends and admirers, as she is quite attractive, but she is afraid of commitment and a serious relationship with any of them. Emma likes to travel abroad and do sports. She goes to the gym every day.

Her favourite are extreme sports, such as wall climbing and mountain climbing. She lives alone in a spacious studio in a quiet and isolated area of a modern city, but very often visits her parents, to whom she is very attached. Although she has had major disagreements with them in the past, they have managed to overcome them and now despite her busy schedules, daily calls with them are a necessary part of her everyday life.

Emma is doing pretty well with life, but she is not satisfied with what she has achieved and is constantly striving to get more out of it.

Liz is a 50-year-old mother of 3 daughters. She has a master's degree in design, but does not practice, as she takes care of her two younger daughters, students in high school. Her eldest daughter is married and lives separately.

Liz has a family business husband who is away most of the week, so she had to fend for herself. She doesn't have many friends and leads a secluded life devoted entirely to her daughters.

She has recently learned that her husband has multiple extramarital affairs, which he has been carrying on for years. She is disappointed, lonely and misunderstood. Always when she has free time, she reads her favourite Alice books from childhood and struggles to find answers for her own life in them.

SCENARIOS : JO STORYBOARD

SCENARIOS : EMMA STORYBOARD

SCENARIOS : LIZ STORYBOARD

REQUIREMENTS

2. RESEARCH & DISCOVERY

2.2 CHAPTER II

2.2.4 The importance of Storytelling in Design

JO / TARGET GROUP: Gen Z or Alpha Gen.

GOAL : To provoke discussion through an alternative to the mainstream position: Should there be limits to the use of Ai to generate images and why sometimes do we consider that the borders are crossed.

STORY : Jo is a 15-year-old teenager who grew up with the Harry Potter, Lord of the Rings and Alice in Wonderland books and movies. Feeling lonely most of the time and misunderstood by family and classmates, she finds herself in the Midjourney multiverse, where she can create avatars of her favourite movie characters herself, with the help of Ai. Besides her, this platform is used by hundreds of thousands more creative fans (called story tellers or content creators) who produce an average of 500+ posts per day..

At first, Jo uncritically accepts each publication and each new series of images (characters). She is fascinated by the high quality and realism of the graphics. She uses every minute to enter the platform and discuss with like-minded people.

Sometimes she staying there for hours, forgetting about time as she observes or creates images. It could be said that her addiction is complete until at some point when she begins to feel a slight doubt regarding the newly generated images and the results of them.

Jo is Gen Z and as such is completely unencumbered by racial, sexual, and gender discrimination. She tends to accept everyone equally, regardless of religion, ethnicity, nationality, sexual orientation. But this is where the doubts start.

.. or to be recognized as models for the most unusual haute couture photo shoot in Manhattan history.

And that wouldn't bother anyone. But when these original characters appear in dark-skinned...

...or non-binary avatars...

...real drama ensues, because some users

do not want to agree with such an

interpretation. According to them, history is

displaced/rewritten/corrupted/corrupted

from the original, and the creators of such

interpretations use Mj as a front to impose

their own theses, According to them, thus

devaluing the true story.

Jo feels confused. She loves diversity and

wants everyone to be able to have equal

rights of expression, but she feels that she

is losing ground under her feet - she herself

could not imagine Harry as anything other

(as a woman or dark-skinned , for example)

than what she already knows.

In this particular case (and in general, with

regard to all world-renowned bestsellers,

broadcasts, etc.), she is inclined to admit

that she would like to have a legally

established copyright, according to which

the originals should be preserved in their

exact version everywhere. Even among the

endless fields of Midjourney.

2. RESEARCH & DISCOVERY

2.2 CHAPTER II

2.2.5 Environmental and sustainable characteristics options

For the preparation of the illustrations will be used:

Choice of low-impact materials - Risograph, which is an absolutely ecological form of printing. - Soy-based inks pushed through natural fiber stencils. - Wet ink which dries only when absorbed into the paper’s surface thus not requiring much energy to fix toner like a laser printer.

Local sourcing (reduction of transport) - printing materials will be supplied by local manufacturers, without additional costs for shipping/delivery - on the one hand because of the economic bonuses, on the other - because of less environmental pollution through not using transport.

Recyclable design - The cover and illustrations will be printed on 100% recycled or FSC Certified paper. - Within the work were recycled as much leftover paper which can be found, into other items.

2. RESEARCH & DISCOVERY

2.1 CHAPTER III

2.3.1 Product Development Plan

. RESEARCH & DISCOVERY

2.1 CHAPTER III

2.3.2 Supply chain

2. RESEARCH & DISCOVERY

2.1 CHAPTER III

2.3.3 Business strategy

#designinnovation #MA #design #aliceinwonderland #lewiscarroll #ai #illustrationn #midjourney

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onyv · 10 months

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DESIGN INNOVATION - OUTCOME

USE OF Ai IN THE ILLUSTRATIONS OF ALICE IN WONDERLAND II

2. RESEARCH & DISCOVERY

2.1 CHAPTER III

2.3.4 Strategic business tool

PRESENTATION OF PROTOTYPE OF THE PRODUCT

The level of satisfaction with The Value Proposition was tested by conducting a survey with potential future customers from two groups on social media.

Alice In Wonderland Inspired Photography, Movies and Art https://www.facebook.com/inspire1

Alice in Wonderland and Through the Looking Glass https://www.facebook.com/alicewonderland.lookingglass

These are groups of fans united thematically around Alice's books, and their followers are very well versed in the smallest details of Lewis Carroll's novels. They can be expected to be as critical as possible about the positives and negatives of the product. In addition, objectivity in their evaluation can be assumed, since in these groups various visualizations on the topic of Alice (including prototypes) are constantly published: photographs, fine art, illustrations, Ai art, landscape design, culinary... etc.

* Participants were randomly selected (according to their willingness to participate in the survey.)

OUESTIONS :

1. How did you first find out about our product? (mark with ✔ ) - I happened to notice it at the book market. - It was recommended to me by friends. - I'm just learning about it.

2. On scale of 1-5 where 5 is the highest and 1 is the lowest how will you rate our product?

- 5

- 4

- 3

- 2

- 1

3. How easy is our product to finding? (mark with ✔ ) - Very easy - Relatively easy - Not very easy - Not easy

4. Which of the following features of our product is the most satisfying ? (mark with ✔ /you may mark more than one answer) - cover

- font - illustrations - overall layout

5. What do you find most frustrating about our product? (mark with ✔/you may mark more than one answer) - cover - font - illustrations - overall layout

6. What do you love most about our product? (mark with ✔ /you may mark more than one answer) - cover - font - illustrations - overall layout

7. Does the cover convey the message clearly? (mark with ✔) - yes - no

8. Is the font on the cover appropriate? (mark with ✔) - yes - no

9. Do you approve of the choice of the colour range of the illustrations (mark with ✔) - yes - no

10. How would you rate your overall experience with our product? (mark with ✔) - Superb - Very good - Good - Satisfactory - Unsatisfactory

11. How would you rate the competitiveness of our product against others in the book market? (mark with ✔) - Very reliable - Not reliable enough - Unreliable

12. How likely are you to recommend our product to a friend or family? (mark with ✔) - I will - Highly likely - Probably not - I wouldn't do it

ANALYSIS OF THE SURVEY RESULTS

FROM THE ANALYSIS OF THE ANSWERS IT IS ESTABLISHED THAT :

1.46% of users are just learning about the product. 42% found out about it from friends, and only 12% accidentally discovered the product at the book exchange. This shows that the advertising of the product is not good enough and needs to be improved in the future. One of the ways is by organizing an event: presenting the book with autographs and handing out collateral products.

2.Regarding the users' evaluation of the product it is noticeable that the majority (67%) give it the highest rating. However, there are also not completely satisfied users. The analysis of the answers to the following questions continues to determine why this is so and how to improve the user experience.

3.Here the prevailing opinion is that the product is not easy to discover (47%). It is possible that a one-time paid advertisement in social media will become a good opportunity for its promotion.

4.Speaking of product features, the cover stands out, which is rated the highest (63%), followed by the spreads (21%), overall layout (10%) and font choice, which is rated the lowest (6% ). This should be taken into account for future book layout projects.

5.67% of respondents felt that the most unsatisfactory feature of our product was the choice of font, which largely coincides with the answer to the previous question. Indeed, in this case an original, hand-made font would be much more touching to the user instead of software fonts that are familiar to the audience and can be associated with other products.

6.The largest percentage of users (65%) felt that the overall design of the product was what they liked the most, which was actually quite satisfying.

7.Another satisfying point is that 92% of respondents believe that the cover clearly conveys the message of the text.

8.Again - unsurprisingly, the choice of font for the cover is more likely to be disliked by users (75%) than the other way around, so the cover is likely to be redesigned.

9.Participants in the survey rather accept the choice of colour solution for the product (82%).

10.It is very rewarding to hear from users about the overall experience with the product. 45% find it very good and 17% say it is excellent.

11.Compared with other books on the market, our product also gains a high degree of trust. 73% find it very reliable/competitive, and 27% - not reliable enough or rather unreliable.

12.As a result of everything said above, it is not surprising that the product would certainly be recommended to acquaintances by 69% of those asked and with a high probability it would be recommended by 21% of them.

3. CONCLUSION

Having already established the degree of satisfaction with our value proposition and summarized the results, we will focus on the unsatisfactory moments of the user experience and the possibility to avoid them in the future.

4. REFERENCES

Fuchs L.,(2021) What is the difference between Co-creation and Ideation?, [Online], Available at https://www.klcommunications.com/what-is-the-difference-between-co-creation-and-ideation/?fbclid=IwAR3pkCx_RxXVHPtF2XTHrKH_433VJ0dMPtaioEmlMSBRx4qnTcHWqYIsZIA , [Accessed 4 June 2023]

iai.tv, (2023), The Future of Being Human, Available at https://iai.tv/iai-academy/courses/info?course=the-future-of-being-human , [Accessed 4 June 2023]

Lombardo G.,(2021),9 Generative Designers To Draw Inspiration Form, [Online], Available at https://medium.com/demagsign/9-generative-designers-to-draw-inspiration-from-def7a8467331 , [Accessed 4 June 2023]

Siemann C.(2012), “But I’m grown up now”: Alice in the Twenty-First Century , [Online], Available at : http://www.neovictorianstudies.com/past_issues/5-1%202012/NVS%205-1-8%20Siemann.pdf , [Accessed 4 June 2023]

Stanton L.,(2023), How To Create AI Art With Midjourney, [Online], Available at https://www.alphr.com/create-ai-image-midjourney/, [Accessed 4 June 2023]

Taylor N., Frohlich D.M.,Egglestone P.,Marshall J.,Rogers J.,Blum-Ross A., Mills J., Shorter M.,Olivier P., (2014), Utilising insight journalism for community technology design, [Online], Available at http://www.nick-taylor.co.uk/wp-content/uploads/2014/01/taylor-chi14-insight-journalism.pdf?fbclid=IwAR3pkCx_RxXVHPtF2XTHrKH_433VJ0dMPtaioEmlMSBRx4qnTcHWqYIsZIA , [Accessed 4 June 2023]

userpilot.com,(2023), 25 Best User Experience Survey Questions For Collecting Actionable User Insights in SaaS, [Online], Available at https://userpilot.com/blog/user-experience-survey-questions/?fbclid=IwAR0vc_VpkY1oPvsvChgQwIGODqz2tfqsDDRltA2o5EeY1QUTSZjFcUvu8PU , [Accessed 4 June 2023]

5. APPENDIX

LIST OF TABLES

LIST OT FIGURES

#designinnovation #MA #design #aliceinwonderland #lewiscarroll #ai #illustrationn #midjourney

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