Generation Loss is a comedic tragedy in every sense of the word. Every character we see exemplifies this fact, but no one other than The Austin Show proves its truth.
We begin at the carousel. Austin, Gay, takes his turn by pleading for himself to live because he has a wife and children back home. The rest of the cast interrogates him about his “wife and kids,” clearly suspicious of his truthfulness without even knowing his dubbed “title.” Everyone in the room treats Austin like a joke.
In turn, so do we.
Next, we reach the closet and shortly after the failed drag show, Austin remarks, “Look, I uh… I didn’t expect to die here.” It’s a moment of pure honesty, whether we like it or not. It happens again when the Puzzler tries to party with them, and Austin has to angrily remind him that they are his captives and are actively trying to kill them.
Austin: “What are you doing? What are you doing? What are you doing? We're trying to get out of here. I have children and wives— wife. One wife! What is this some sort of game? I’ve been stuck in hear for hours it seems. We’re trying to get out. Why is nobody else freaking out? We’ve got C4 strapped to our neck…”
It isn’t until Ethan’s death, his blood pooling out from underneath the door, Austin screaming at the others, begging them to have a reaction, to care about their circumstances, to care about death, that we finally understand Austin’s role in Generation Loss.
After all, in every great comedy, someone always has to play the straight man.
I'm super into dead/dying malls so I knew what mall it was as soon as I saw the ending of Ep 2, but I didn't wanna post anything about it until after Ranboo had left NY just in case. I'm not about to facilitate any creepy behavior, you know?
So GenLoss was filmed at the now-closed Galleria at White Plains, which -- fun fact! -- is the same mall used for interior mall shots in the movie Eighth Grade (so everyone who enjoys Ranboo/Bo Burnham connections, there's a fun one!). It opened in 1980 and positioned itself as the mall for "normal" people, in contrast to the more upscale Westchester mall nearby. Sadly, that other mall is still alive & kicking, while this one was closed at the end of March 2023. There are apparently redevelopment plans in the works to turn it into mixed-use (retail + residential) space.
I was too curious about what some of the stores used in the shoot used to be, and how much of what I saw in GL was set design and how much was already in place, so I looked up old directories & photos of the mall to see if I could sleuth some of it out. In case anyone else was curious about the set designers' work, or is into retail history, I figured I would share my findings!
The central elevator area of the mall in GenLoss, and how it appeared in 2019. (Screenshot from the 2019 video linked below)
Apologies for the multiple different angles on this one, but this is all the same area, first in GenLoss (right after Ranboo starts walking away from the panel where Hetch is appearing), then from the Fleabitten Adventures 2023 video, then from the Raw & Real Retail video from 2019. (Couldn't resist screenshotting the drone ad on that last one, lol)
In the GenLoss screenshot, at the far right edge of the Sears entryway, you can see a bit of the painting left behind, so my guess is the GL set decorators got rid of that artwork for the shoot.
The screen where Ranboo first speaks to Hetch in ep 3. The empty store behind them was an American Eagle Outfitters at one point, but it was already closed by February 2023. (screeenshot from Fleabitten Adventures 2023 video)
Here's a before & after of this directory panel. (Screenshot from the Fleabitten Adventures 2023 video)
The store full of "props". In the original store photo (Google's only photo of this shop), you can see how the existing shelves were repurposed for GL. Also way at the far end of the store there's a black & white photo of someone with a basketball that was left hanging up.
I had a hard time finding a closer angle of this Victoria's Secret, but in case you were curious, here's one from the Raw & Real Retail video lol.
Where Ranboo almost left but Hetch stopped them: a Kay Jewelers.
The streamers are sitting in the following establishments: My Kitchen, Bourbon Street Cafe, Sarku Japan, Dunkin' Donuts, and of course Charley's. The last empty storefront was a Burger King before it emptied out. (Photo from Foursquare, cropped by me)
The Dental & Foot Care storefront is unchanged except for the seating out in the open area. It was a rounded wooden bench set as of Feb 2023 (screenshot from the Fleabitten Adventures video), but for GL it was the standard metal benches found throughout the mall. Not sure why.
Going far back enough, this was a Radio Shack. Couldn't find ANY photos of this particular location though, so here's the only photo I could find of what it was in the interim: a dress shop called Gloria's. (Photo from Yelp)
This one is my favorite part. :) As of February 2023 (screenshots are from the Fleabitten Adventures video), the "Heart of the Facility" is this weirdly sparse artsy furniture store called Home Splash. But before this, what the shop's facade was designed for, was...
A Charlotte Russe location. Ranboo died in a fucking Charlotte Russe. When I learned this, I could not stop laughing.
A great youtube video from Fleabitten Adventures walking through the whole mall in February 2023
Raw & Real Retail walkthrough video (from 2019)
A shorter walthrough video from HELLOTHISIS4U
Photos from FourSquare
I didn't cover everything I learned here, just the stuff I thought was coolest (and that I had images of), so please feel free to flood my ask box with questions about what certain things used to be!
Fuck it I’m speaking my truth. Boobers y’all gotta stop being unnecessarily mean to ConnorEatsPants. I’ve been going through his sf6 vods and every time he references being ostracized and harassed by twitter users, my heart breaks. Connor even said that he no longer mentions being friends with Ranboo and other creators because he doesn’t want boobers to start hating Ranboo for it.
And he’s right btw. Remember when there was a possibility Connor might be in genloss? Instead of being excited or just saying nothing, boobers began linking threads on why he’s such a horrible person and how his inclusion would ruin the project as a whole. We don’t even know if he was joking or not, yet you all still celebrated when he didn’t appear in episode 2. I’m pretty sure Connor will never publicly interact with Ranboo or this community again after the way you all treated him. That’s really fucked guys.
While I understand the want to “hold people accountable” for their past actions, 1) it’s not your responsibility to hold people accountable over the internet and 2) judging everyone on their past mistakes alone is a very dehumanizing and hypocritical way to view other people.
Why is this community all about treating other with respect and kindness, especially when they’re on the spectrum, but Connor is the exception?
hello generation loss enjoyers. it has been several months since the release of ranboos project, how have yall been? im going to be insane.
Many folks have known me as the lminal space connosieur, dead malls and fucked up houses in particular being my strongsuit for both their sex appeal and the amount of symbolism they can all hold.
Watching Gen Loss with my friends through a hostage situation was a wonderful experience! upon the reveal of the Showfall Media offices being inside a rented out mall, there was a split second where I was a bit unamused at the lack of effort put into integrating the mall's architecture into the studio's office. There were only a few empty stores being used with at the bare minimum some chairs and desks, half the mall was still closed, the mini maps stands were still up, and the food court's usage as the streamers hub was very just. like. thats a whole ass food court. without the people walking around the only way to actually know what the hel this was being used for was the giant white banner that just said showfall media like a fraternity's house claiming its territory.
But then, as the episode 2 closed out, almost instantly it hit me why. why the mall was still a mall, why there was little to no integration for the set- it was on purpose. it was supposed to just be a studio crammed inside a mall. a dead mall, to be precise.
first lets get into the anatomy of what makes a dead mall dead. Around the 1980's a rise in popularity of the commercial supermalls began to spread, the american consumerist dream was rampant with a greater demand of fast fashion, merchandise, and all kinds of strange trinkets for the average american to waste their money on. It was capitalism's wettest dream, but as the years went on there came a steady decline in popularity. Sometimes the competing businesses ended up putting each other out of stock, maybe the trends began dying off, and in certain areas consistent crime rates drove away costumers.
Then in the mid 2000's the stock market crash ended up pushing several people into poverty, the lower class unable to afford the luxury goods offered at shopping centers. Then online shopping took society in a deathgrip, further pushing away the desire for in-public purchasing. Brands took notice and began selling online-exclusive products. In the late 2010's the sightings of several "dead malls" were on an alltime high, some being left to rot while others were demolished all together in favor of empty concrete spaces.
Corporate response to this was one of two things; continously invest in the "Anchor Stores" (big chain stores like Macys or Forever 21 that brought in more customers, usually stationed at the ends of the mall). Meanwhile the smaller businesses inside would be shut down one by one to save costs, until eventually the anchor stores themselves would be forced to leave. Sometimes the Anchor Stores would leave beforehand, not wanting to waste money investing in a deadend location. the decline is faster, the mall rots quicker. The company sells the lot to the biggest buyer and destroys what little remains.
Then there are times where the mall itself is sold off to another bigger company, in hopes of more funds to rejuvenate the center. Majority of the time the mall will enter a large reconstruction designed to look more appealing, mor modern. In actually, the personality of the malls architecture is stripped like the skin of prey. The colors and vibrant shapes of the late 1900’s, the waterfalls with rocky beds and marbled beige tiles, all replaced in favor of sharp black on white edge and stainless steel fencing. The occasional shrub here or there, maintained by automation. Lights too bright, all glimmer, all space. Sometimes it works, sometimes the mall is reborn as the pinnacle of luxury again! Sometimes it rots in shiny chrome, a corpse dragged along in the hopes of attracting attention. All it does is stink and bloat, a miserable display.
I hope you begin to catch what im saying.
In Generation Loss, the Showfield Social Experiments are commentary on streamer culture and the damaging relationship between a content creator & their platform. Visualized by Ranboo being pushed into dangerous scenarios for the sake of entertainment, their disposable friends forced into the flat archetypes the fandoms have labeled them as.
They were all vibrant young folks once, bright with personality and that raw humanity filled with flaws and voice cracks. Shitty microphones and inconsistent uploads, some were barely finishing high school. Then they became big, almost too big. They were characters now, and just like Ranboo’s teammates the perception of them as humans were dumbed down to memorable trademarks. Streamers and Content Creators alike had to be marketable now, and when the time comes where they lost their popularity sometimes they sign off to groups and organizations to help boost them up again. They are stripped of their rawness again. Theres a reason their artforms are called “content”.
So it makes sense that Showfall Media, the personification of the content creators downfall, would do the same to a Mall. The corpse of the center is repurposed loosely to fit the studios purpose. It is empty, it is hollow, it is dead. Low costs, big risks- just like Gen Loss Ranboo.