In Customer Experience, keep it simple.
In my recent blog “In Customer experience, first impressions matter” I shared my experience as a customer and how important first impressions can be in a customer’s experience. I mentioned that once I got home I realized I had bought the wrong item and would have to return to the store to exchange it with the correct product. Well, I did return to the store the following day. Here’s how it…
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Turning cameras off during virtual meetings can reduce fatigue
More than a year after the pandemic resulted in many employees shifting to remote work, virtual meetings have become a familiar part of daily life. Along with that may come “Zoom fatigue” — a feeling of being drained and lacking energy following a day of virtual meetings.
Allison Gabriel, McClelland Professor of Management and Organisations and University Distinguished Scholar in the University…
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any tips for getting into copywriting?
Learn the basics of copywriting & writing fundamentals/ marketing skills
Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)
Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)
Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.
Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.
Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA
Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.
Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)
Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)
Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings
Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content
Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio
Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days
Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour
Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)
Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure
Continue studying copywriting from books, courses, and everyday reading & living
Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content
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New Business Marketing Tips and Tricks for Success
Starting a new business can be an exhilarating adventure, but it also comes with its fair share of challenges, especially in the competitive landscape of today's marketplace. To stand out and thrive, effective marketing is crucial. Here are four essential marketing tips and tricks to help your new business succeed:
Define Your Target Audience and Create Customer Personas:
One of the first steps in crafting a successful marketing strategy for your new business is to identify and understand your target audience. Who are your ideal customers, and what are their needs, preferences, and pain points? Creating customer personas can help you visualize and humanize your audience, making it easier to tailor your marketing efforts effectively.
Start by conducting market research to gather data about your potential customers. Analyze demographics, psychographics, and behavior patterns to create detailed customer personas. These personas should include information like age, gender, income, interests, and pain points.
Once you have a clear understanding of your target audience, customize your marketing messages and strategies to resonate with them. Craft compelling content, advertisements, and promotions that address their specific needs and desires. By speaking directly to your ideal customers, you'll increase the chances of building meaningful connections and driving conversions.
Leverage the Power of Digital Marketing:
In the digital age, online presence and digital marketing are indispensable for any new business. Here are some essential digital marketing strategies to consider:
a. Build a User-Friendly Website: Your website is often the first point of contact for potential customers. Ensure that it is well-designed, easy to navigate, and mobile-responsive. Optimize it for search engines (SEO) to improve your visibility in search results.
b. Content Marketing: Create valuable and relevant content that educates, entertains, or solves problems for your target audience. Blog posts, videos, infographics, and social media updates can all be part of your content marketing strategy.
c. Social Media Marketing: Identify the social media platforms where your audience is most active and engage with them there. Develop a content calendar and use a mix of organic and paid content to reach a wider audience.
d. Email Marketing: Build and nurture an email list to stay in touch with your customers. Send personalized and relevant content, offers, and updates to keep them engaged and informed.
e. Pay-Per-Click Advertising (PPC): Consider running targeted PPC campaigns on platforms like Google Ads and Facebook Ads to reach potential customers actively searching for your products or services.
Emphasize Customer Relationships and Engagement:
In a competitive market, building and maintaining strong customer relationships is vital. Consider these strategies to enhance customer engagement:
a. Provide Exceptional Customer Service: Respond promptly to inquiries and address customer concerns with care. Happy customers are more likely to become loyal advocates for your brand.
b. Personalization: Use customer data and segmentation to personalize your marketing messages and offers. People appreciate tailored experiences that cater to their unique preferences.
c. Encourage User-Generated Content: Encourage customers to share their experiences with your products or services on social media or review platforms. User-generated content can build trust and credibility.
d. Loyalty Programs: Reward repeat customers with loyalty programs, discounts, or exclusive access to new products or services. Loyalty programs can foster long-term relationships and increase customer retention.
Monitor, Analyze, and Adapt:
Marketing is not a one-size-fits-all endeavor. To continually improve your strategies, track key performance indicators (KPIs) and adapt based on the data:
a. Use Analytics Tools: Employ tools like Google Analytics, social media insights, and email marketing metrics to monitor the performance of your marketing efforts.
b. A/B Testing: Experiment with different marketing approaches and compare their results through A/B testing. This allows you to refine your strategies over time.
c. Stay Informed: Keep up with industry trends, competitors, and evolving customer preferences. Stay open to adjusting your marketing plan as needed.
In conclusion, successful marketing for a new business involves understanding your audience, utilizing digital strategies, fostering customer relationships, and staying adaptable. By implementing these tips and tricks, your new business can navigate the competitive landscape and carve out its own path to success.
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