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villainess-supremacy · 3 years

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headcanons of the four lords celebrating pride for the first time with their s/o

notes: you told them that it's pride month and asked if they would like to celebrate with you. none of them have ever celebrated pride before. I made the lords and s/o queer because I can

type: sfw, gender and sexuality of the s/o are not specified

tw/cw: slight mention of alcohol, blood, lgbtphobes

requests: open

Alcina Dimitrescu

her daughters have mentioned pride month before, but she's not sure what it entails exactly

you gladly explain it to her in detail!

she loves the idea since she is fruity herself loves celebrating for such a wonderful reason

you being part of it makes it so much better

and a whole month?? she's in

she would love to go to pride events with you, but she's afraid other mortals will be scared of her due to her height so you decide to just have your own celebrations in the castle

you love watching movies together so you show her all of your favorite queer movies and shows

you bought a pride flag to hang up below the balcony in the entrance hall

she loves the smile on your face when you proudly look up at it

"maybe we should extend pride to be all year if it makes you this happy, my love."

she already regularly gives you presents, but during the entirety of pride month she additionally leaves little gifts for you in your shared bedroom, the kitchen and all of your favorite places in the castle

and that daily

if there is any queer owned shop you like she will literally buy their entire stock

if there are any charities you mention she will gladly donate in your name and give you the certificate as a surprise

she realizes that something about June just makes her want you even more in general, in the private chambers, whichever is up to you wink wink

as a surprise she decides to make a special wine without blood of course named after you and your sexuality/gender if you use labels, but in fancy Latin words

she loves to drink, but of course watches over you so you don't have too much

mortals don't process it as well as she does...

if you come across any lgbtphobes and are noticeably saddened she will be there to distract you right away

everyone who dares to make her love sad will feel her wrath! be ignored since they're not worth her time

but if she finds out that anyone in the village doesn't support you or anyone who is part of the lgbt community, they will be forced asked to vacate their home

she will pamper you and shower you with her love even more

you once jokingly say "be gay do crime and turn maidens into wine" and she makes it her new motto but she's serious about it

Donna Beneviento

she knows a couple things about pride since she reads a lot, but you're so excited to tell her about it she simply lets you talk

you'd love to go to pride events with her but she's too shy and tends to have anxiety attacks when around too many strangers so she sends Angie instead

afterwards she will gladly listen to both of you tell her all about it!

she has her own collection of books that have queer characters in them which she never told anyone about before you and will read all of them with you if you like

there will be regular dates picnics while Angie takes care of the house

she's a cottage core sapphic and pride month brings out that side of her more

she has made dolls for you before, but this time she makes one that looks just like you

it has a pride flag embroidered on the top above the heart

of course you love it!

you're so glad that she accepts every part of you

she will make one of herself with a similar outfit and a small pride flag as well so she can set them up in couple settings

ever since she found out about online shopping it has opened up a whole new world for her so she will definitely get both of you matching outfits or jewelry from an lgbt owned shop

you love doing arts and crafts together so you suggest making bracelets for each other, either color coded or with letters

Donna's house has a flagpole she hasn't used in decades, but for you she'd gladly call for maintenance if it turns out it's unusable after all these years to hang a pride flag

anything to make you happy!

if there are any lgbtphobes bothering you or your friends, she will be right there to comfort you and won't hesitate to send Angie and her other dolls she can control to deal with them

even if you tell her that it's fine and she should just ignore them she's great at distracting you so you wouldn't notice until it's done oops-

since she has no portable device that can access music streaming platforms, but knows the password to your phone she decides to steal it for a bit and makes you the softest playlist that you since then often play for comfort

Salvatore Moreau

he has spent decades almost completely separated from humans so he has no idea what pride month means, but instantly agrees to it because he loves you so much

he will agree to anything that makes you happy

you both sit down and he looks at you with puppy eyes while you tell him all about pride

he loves the idea of celebrating a group of people you both are a part of

he thinks you deserve your own month to be cherished and celebrated!

he may be a little awkward with expressing his feelings, but he sure knows how to prepare a romantic dinner

with mother miranda needing all of the lords a lot to assist her, he usually barely has time to prep food, but for pride month he does his best to cook for you every single day

part of his usual outfit is a cape to cover his back and a type of crown made out of bones and rope

he's not the best with his hands, but he makes a crown for you that resembles his anyway because you're his queen/king/majesty

you love it so much!

you want to give him something in return so you go to the village and visit the shop you know is lgbt owned and get him a custom necklace with a fish pendant that has your initials engraved

he literally bursts out in tears because he is so touched :c

when you started dating he initially was scared of what you would think about his giant fish form, but you turned out to be really impressed and love it and since you'd be tiny compared to him he suggests taking you on an adventure of sorts

meaning you sit on his back while he swims around the lake which is like a roller coaster ride but more wet

he leads you to a hut you never visited before and he shows you treasures he has collected when he was still mortal

he starts making a list of things you could do and stays up all night to complete it but ends up with so many activities and ideas to celebrate pride you'll have to extend pride month... by possibly years....

if he hears about anyone being mean to you he'll just encase them into the blobs of gooey mass he can make but you don't need to know about that, pride month or not

he has always wanted to propose to you so he might be able to work up the courage to hint at it by the end of June

Karl Heisenberg

of course he knows about pride month!

he knows more than you might think

he isn't considered the rebel child for no reason

in the past he has done some celebration for himself, but it was never anything too special

he thinks it's no fun alone and his experiments servants aren't much fun

sure he could program them, but unless it's to attack something they're not really... party animals

since he has you now he'll gladly give it another go!

he'd love to go to pride events with you, especially if you go to drag shows

he didn't know about them before you made him go to one

something about them fascinates him so much, he's more excited than you

he's not really into cooking, but nothing will stop him from making you a nice breakfast in bed

you always love watching him work on his machines because he likes to take off his shirt when he's hot seeing him do what he loves makes you happy

so he decides to gift you some robots to assist you with your everyday endeavors

it's not really necessary but of course you appreciate the gesture

it means more time to spend with him after all

he once sees you with a keychain that has a pride flag on it so he paints it on one of his machines that he uses more often

mostly he will end the day by having a drink and dancing with you

it's a celebration, so celebrate he will

if you're more in the mood for chilling on the couch he won't say no to watching some queer shows or movies

after working on his machines he has a way of just melting into your arms

if he sees you smile at certain scenes in movies he might attempt to do the same with you

of course you notice, but you definitely can't complain especially if you smile on purpose at the spicier scenes

anyone who will come between you and happily celebrating pride will be visited by Sturm banned from his factory and getting anywhere near you

he likes to name his subjects so he will start naming them after all of your favorite queer historical figures, activists and famous people in general

any smile he can get out of you is a win

a win for the gays you might say

when he was younger he may have had a phase of spraying graffiti around the village so you're not surprised when he goes around his factory and writes "be gay do crime" on several of his machines and doors

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juju-on-that-yeet · 5 years

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Pinnacle

Prompt: Whumptober Day 8, Stab Wound

Summary: Google Chrome and Yandereplier are at a seedy club when a fight breaks out. It's not long before one of them gets hurt.

Warnings: Blood, violence (I mean, the prompt is “Stab Wound,” so :p )

Tagging: @peribloke (ask to be tagged!)

Read on AO3 (Full Whumptober Series)

Enjoy!

Contrary to what the name suggests, “Pinnacle” is one of the seediest, shadiest clubs in the city. It’s got a name flashy enough to attract careless tourists, and a reputation that attracts the patronage of the least respectable people in the city.

Which is half the reason Yandereplier likes it there so much. The other half is that they never check IDs.

“This place is gonna get shut down before the year is out,” Chrome mutters from his seat at his and Yandere’s two-person table. Yandere smirks, fruity cocktail in one hand.

“According to the regulars, Pinnacle’s been around forever,” he says, taking a sip of his drink. “It was here before you were made, and Yami’s even been here before for business.”

“Business?” Chrome raises an eyebrow. Yandere laughs and leans in closer to Chrome.

“I’d bet about half the guys in here belong to some gang or another,” Yandere says, hushed but still grinning, “Employees included.”

“Great,” Chrome growls, slumping into his seat in annoyance. Yandere laughs again and ruffles Chrome’s hair with his free hand.

“The safe clubs are boring,” Yandere tells him, “Places like these are where the fun is.”

Chrome does have to admit that the club is at least clean, and the music isn’t too bad, either. It’s a bit of a cramped space, though. There’s people pressed all around him and Yandere at other tables, and the dance floor is packed. It’s the reason Yandere is sitting here drinking instead of dancing; there’s no space available yet. But it isn’t that late, and Yandere can party later than most humans care to. He’s prepared to wait, so long as he has something to drink. Chrome wishes he could get drunk; maybe he’d have more fun.

His attention is eventually grabbed by something happening near the center of the dance floor. Several people have stopped dancing, and seem to be conversing – no, yelling. It’s hard to tell through the volume of the club.

“What’s up, Aka-kun?” Yandere asks him, noticing his staring beyond Yandere.

“There’s some guys arguing on the dance floor,” Chrome answers. Yandere turns around in his seat to look, just as the argument becomes loud enough to attract attention from the other patrons without enhanced hearing.

“Huh,” Yandere says. He thinks. “I wonder if they’re gonna fight.”

“That seems like a strong possibility,” Chrome sighs.

Sure enough, the men arguing start shoving each other, and before Chrome can comment on it, he spies a flash of something silver. The patrons nearest to the fight start shouting, too, and start trying to leave. But the crowd is still impressively thick, and the escape is slow. The men fighting must be in a gang, because other people around the dance floor and at tables start pulling out their own weapons. Mostly knives, but Chrome spies a few pairs of brass knuckles and even a revolver. The other people around begin to shout and panic, too, and before long, the club is swarming with gangsters brawling and people clamoring to get out.

Yandere observes the scene with a slowly spreading grin. He looks over at Chrome with red eyes.

“I told you, Aka-kun,” he says, “This is where the fun is.” He pulls something out of his shirt; not his katana, but a shorter, fatter knife, better for close quarters.

“Yandere,” Chrome warns, “I swear if you even thi–”

It’s too late. Yandere’s already jumped into the fray, knife in hand.

Chrome growls under his breath as he gets up to follow. He’ll admit to being a little worried about Yandere’s safety, but mostly he’s just annoyed at having to stick around in this club. The heaving mass of panicking people is hard even for Chrome to wade through; he imagines it’s only Yandere’s small size and agility that’s enabled him to move deeper into the club with such ease. Chrome’s not really in the mood to get stabbed tonight, so he treads as carefully as possible, avoiding those with weapons.

Before long, though, he bumps into someone with both a pair of brass knuckles and fighting glare on.

“Watch it, asshole!” he yells, rearing back to punch. Chrome catches his fist before it comes close to his face.

“Have you been punching everyone who runs into you? In this packed, tight space?” Chrome deadpans. He tightens his fist, and the man howls as his hand is crushed in Chrome’s. “Have some sense and fuck off.”

The man bolts – or tries to, the crowd is still thicker than syrup. Chrome lets him leave and continues into the fray, but snippets of conversation reach his ears.

“Did you see that? That guy broke Tito’s hand!”

“Let’s show ‘im what happens when people mess with our boys!”

“Fuck me,” Chrome mutters under his breath.

Moments later he’s swarmed by gangsters (it must be easy to get through the crowd when one’s waving weapons around). It’s hard to fight in such close quarters, but Chrome is designed to be good at it. Unlike the first gangster, though, the others don’t flee when Chrome breaks their noses or snaps their knives in two. The energy of the crowd makes them feral, and the support of their metaphorical brothers in arms makes them reckless and relentless. Eventually, though, all have retreated but two, and their attack pattern is nearly unpredictable. Chrome has to wonder if the pair are brother and sister in normal life as well as gang life; it would explain their synchronization. One plays offense and one plays defense, but they switch every second, and they’re both good at avoiding a punch. Chrome knows he’s not as strong as he could be right now, either; the club is hot, so sweltering from the packed bodies that Chrome’s hardware is on the verge of overheating.

Chrome is busy blocking a slash from the man when the woman sneaks underneath and stabs him in the chest. Chrome chokes, body stuttering, as his pain sensors register the damage. What genius decided to make robots that could feel pain? he thinks as he grabs the woman who stabbed him by her ponytail and twists her head backwards. He dispatches the brother next, fully sick of this fight and tired of letting his assailants escape alive. He looks down at himself, at the gash near the center of his chest, and watches black oil flow out. All at once, vertigo hits, and Chrome staggers, slamming a hand down on a nearby table to ground himself, other hand instinctively moving to cover his wound. He isn’t squeamish, why is he reacting so strongly? Warning alerts pop up in his mind:

DANGER: Core breached, functionality at 91%. Repair immediately!

Fuck.

Now that Chrome knows that, he can sort of feel the notch in his core from the woman’s knife. Of all the things that knife could’ve hit, his core is the worst. Where humans have their hearts, Chrome and his android brothers have their cores: Spherical blocks of metal and hardware about twice the size of a human heart in the direct center of their chest. They store battery power and disperse it accordingly, circulate antifreeze, and keep the unit functioning. A Google unit can lose limbs, have senses destroyed, or sustain traumatic brain injury, and still survive if they keep calm and get repaired within a few hours. But cores are delicate things, and even the slightest damage can be catastrophic. If an arm is severed, the oil can be diverted away to elsewhere in the body to keep from bleeding out. But a core cannot delegate its own functions, so any injury quickly gets worse and worse as the core keeps working. And for a core, expected functionality is no lower than 98%, ideally more, at any time. Anything even slightly lower is cause for concern. 91% is far beyond concerning, and Chrome knows it’ll only get lower from here.

But dammit, Yandere’s still somewhere in the club, and like hell Chrome’s going to leave without him. He’ll probably need his help soon, too, with his core functionality dropping by the second.

The crowd has thinned to a degree since Chrome’s fight started, and the only people still in the club are in pairs or groups, beating the tar out of each other. A few people are sprawled out on the floor, unconscious…probably. Chrome doesn’t care enough to check. None of them are Yandere, so it doesn’t matter. Chrome’s body doesn’t want to move; energy is being diverted to his core, so much so that his fingers and toes start to feel numb and useless. But he pushes himself forward regardless, struggling along to find Yandere. Eventually, a gunshot rings out from the back of the club, and people scatter once more, abandoning their fights to escape. Chrome distantly remembers seeing a gun in someone’s hand earlier in the night, he’s surprised it took them so long to use it. Among the throng of people running from the back to escape the building is, finally, Yandere.

“Hey,” he says, practically skipping up to Chrome. His clothes are splattered in blood that isn’t his, and his eyes are bright red, pupils blown wide. “Some idiot tried to shoot me, can you imagine?” He laughs, but quickly notices Chrome’s listliss posture and how he’s holding his chest. “Aka-kun, are you okay?”

“Got stabbed,” Chrome wheezes. Talking is harder than he thought it’d be. “Nicked my core.”

Yandere’s expression instantly changes to shock. He knows how cores work, Chrome told him about it ages ago.

“What’s the functionality?” Yandere asks, eyes already darkening back to brown.

“Seven…” He sways, only barely catching himself. “Seventy-six percent.”

Yandere says something in Japanese, probably a swear, but Chrome can’t concentrate enough to translate. Yandere goes to his side, pulling the arm Chrome hasn’t pressed to his wound across his shoulders.

“I’ll get us home, don’t worry,” Yandere tells him, “Let’s go out through the back. It’s closer and safer.”

Chrome nods, and the simple motion makes spots appear in his eyes. He’s really in no position to protest Yandere’s decision even if he wanted to. He keeps walking alongside Yandere, trying not to lean on him too much, but he feels duller and heavier with every passing moment. At one point, his vision blinks out for a few seconds and he nearly collapses into Yandere’s side. Yandere yelps and only barely manages to keep him standing.

“Hey, don’t pass out, Aka-kun!” Yandere cries, “You have to walk with me, I can’t carry you!”

Chrome knows. He’s too heavy even for Yandere’s above-average strength. But the thought flits out of his head a moment later as more and more of his energy goes to support his fluttering core. His feet and hands are numb now, hard to walk on, hard to grab with. By the time Yandere gets Chrome to the employees-only back door, the numbness has reached Chrome’s elbows and knees. Yandere pushes the door open with the shoulder Chrome’s not leaning on and pulls him into the night air and out of Pinnacle. Chrome can hear the crowd on the other side of the building, hear sirens in the distance getting closer.

“Dammit, of course,” Yandere mutters, “Now we have to go through the alleys to avoid the cops.”

Chrome’s body is just about done moving, though, and he sags, slumping against Pinnacle’s back wall.

“Can’t go,” Chrome gasps. He coughs, and oil comes up.

“Okay, okay,” Yandere says, frantic, “I’m calling Yami, he’ll get out of here.”

Chrome can feel his core pulsing painfully. The notch has morphed into gaping cavern, leaking power.

“Core’s…” Chrome coughs again. “Thirty-eight…percent.”

A core doesn’t need to hit zero for an android to die. It can happen any time once the functionality hits 20%. Chrome’s chest feels like fire. It’s the only thing he can still feel.

“You’ll be okay, Aka-kun, you’ll–” He pulls his cell phone away from his ear, face drawn with anguish. “Chikusho! Answer me, Yami!!” He presses a button and puts his phone back to his ear. “It’s only twelve-thirty, you have to still be up!”

“Wilf…?” Chrome can’t finish the question. Too much effort.

“He shot his phone yesterday and hasn’t replaced it yet,” Yandere answers, shivering with nerves as he waits for Dark to pick up. Chrome suddenly realizes that Yandere is crying. “Oh god, fuck, fuck, he has to pick up, I can’t get you home in time–”

“Yan…” Chrome gasps. He tries to lift his hand to wipe Yandere’s tears, but his arm won’t move anymore. “Onii-san…s’okay.”

Yandere bites his lip and brushes Chrome’s hair out of his forehead. There’s oil on his hands. There’s oil all over.

“I’ll be okay when you are,” Yandere tells him, voice shaky. “So just stay awake for me, okay, otouto?”

Chrome nods weakly, leaning into Yandere’s hand as it moves from Chrome’s hair to his cheek.

“Yami?” Yandere suddenly gasps. “Oh my god, Yami, I need your help! Aka-kun and I are at Pinnacle, at the back door, and Aka-kun got stabbed! It hurt his core and he’s dying Yami, please–”

There’s a rushing of wind as something like a black hole opens up in front of Chrome and Yandere. In only a moment, the rushing dies down and the smoke clears, leaving Darkiplier standing there, phone still in hand.

“Yami,” Yandere gasps, relief heavy in his tone.

Chrome is glad that Yandere is relieved. He’s almost forgotten that he’s the reason Yandere’s upset in the first place. Everything feels distant now. His body is beyond being numb; it doesn’t feel like his. Even his chest, even his sputtering core feels dull and chilled. The gash continues leaking energy, festering in his chest. Objectively, he knows this, but he cannot feel it, he cannot speak, and he cannot keep his eyes open.

Dark, meanwhile, doesn’t say a word, only teleports the group back to Ego Inc. in a flash of dark smoke. The void, for all its cold and emptiness, feels no different to Chrome than the night air outside of Pinnacle. It only looks darker, and darker, and darker, and Chrome cannot stay awake long enough to see where Dark has taken him.

#whumptober2019 #no.8 #googleplier #google red #yandereplier #markiplier #kristin says stuff #fanfic #my writing #will ever stop writing about yan and chrome getting into fights with random assholes #no #also how dare you #:p

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onlyplatonicirl · 6 years

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Me rn

Me: okay, it’s almost finals week, time to get shit done!

Scott Cawthon: lel no

*slides Fnaf 6 onto steam*

Me: ...

My Brain the entirety of finals week, when I should be studying: Who is the cassette man? Is it Henry? I don’t think it is because the ending cutscene revealed his daughter who is actually the puppet. If Cassette man’s daughter is the puppet, then is the crying child golden Freddy’s? I think I’m going to start a religion around Bucket Bob. What exactly is paragraph 4? Could there be a possibility we find out in the survival logbook, which comes out Dec 26th? Scott also said he was going to write another novel and that would be great, I just hope the next one is mainly tying up loose ends instead of adding new ones. The Twisted Ones made almost no sense. Speaking of the twisted ones, was the weird pizzaria maze that Charlie ran through to avoid the twisted animatronics the same restaurant that we design in Fnaf 6? I mean, it was described as having posters of shiny plastic animatronics, and it was a sort of tortuous maze. And under Henry’s house, in the least. And what DID Springtrap (pretty sure in this instance spring is Micheal but I could be wrong so I’ll just call him springtrap) mean when he said “I didn’t take him, I took you.” Does that mean he’s Henry? Does that mean Sammy’s not dead? Does Henry even exist? Does anyone exist? Are people even real? And is Charlie really dead? What about Elizabeth, the soul of the girl who possesses baby? What about her? The cassette man said something about wondering if they had consciousnesses in the insane ending of the game, or perhaps the souls are actually “powering” the suits in someway? So from what the sixth game has told me is that Baby is just one of the “monsters”: a bloody thirsty machine out for little children, as they were programmed to do. It seems like she was pretty remorseful in her reminiscence of the death of Afton’s daughter. Many people thought the small girl in the fruity maze mini game was Afton’s daughter, but her eyes are blue, not green, and all the fans know that the eyes are green, because it was her eyes that caused Baby’s to change color. Candy Cadets stories were really interesting and creepy, but I’m beginning to draw parallels between them all. Each of the stories contains five innocents (five children in locked rooms, five kittens in a shoebox, five orphans) and all five of the innocents die in the end, by something(the keys, the snake, the murderer) that their caretakers (the woman, the boy, the man) could have prevented, but was careless, and made the wrong voice. Each one also deals with mashing up into one (the 5 keys melded into one, the remains of the kittens sewed up and placed in the shoebox, the bodies of the five children stitched up and placed into one casket.) could this symbolize Ennard? With the parallel of combining several into one entity, it makes me believe this might be the case, but what do the others represent? The caretaker and the killer? Perhaps Ennard was assisted in his creation. Then again, I have reason to believe that this may correlate to one of the incidents with the five murdered children. As creepy as candy cadet is he also gives candy. Go get get your candy from him. Candy. Candy. Candy. One of the blueprints in the insanity ending that flashed by that I did not recognize, which looked like a pyramid on wheels. It was, however curious to see molten Freddy. He’s quite confusing, for at first I simply thought that this might just be another scrapped robot with AI, but based on the small alleyway cutscene, we can see the several plastic eyeballs hanging of a hose of wires, with the mask of this twisted Freddy in the middle. I remember in the source code of Scottgames.com and fnafworld.com, there was a conversation between Ennard and baby, saying that they found a way to get rid of her, where baby proclaims that she can “put herself back together.” What exactly does that mean, and who says it? I did notice the slight color difference between the golden Freddy plush’s normal text is, compared to the time when the plush talks to the young boy, who’s on the verge of death in Fnaf 6Mat pat had said something about this being the daughter, and that could be possible. Also, what were those two number sequences that were hidden in the first twisted ones trailer? Usually, those act as reminds or prompts when the book/game comes out, I never caught anything worth mentioning. Could they be hexadecimal code to represent a certain speaker, as they do with the yellow guy’s mini game. Who is that anyways? And what’s the deal with lefty? The marionette is located inside him (not the security puppet but the actual vintage puppet from Fnaf 2), but why? Had she heard the “calling?” How did the robots hear the calling? And what about blah blah blah blah blah blah hey where did all my friends go

#fnaf 6 #finals week #seriously Scott why now #fnaf #bucket bob #elizabeth #william Afton #henry #ennard #theories #procrastination #rants #hey where did all my friends go #freddy Fazbear’s pizzaria simulator #i am trash #i should be put up on stage with the trash animatronics #HhhHhhhhnnnngnngngggggggggggg

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coutelier · 7 years

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Another chapter of Asterion up. And... you know what I’ll just post the whole chapter here. It is kind of fluff on the surface, but of course it’s in fact there so we learn a little bit about the characters. We see a little bit how Jen’s mind works, learn a little bit about Sayuri, and see Kaya bounce back from what happened to her in the club earlier.

If you want to help out with beta reading and giving feedback, just message or send me an ask. I’m uploading all the chapters to a password protected blog here on Tumblr, or you can email me for a document if you prefer (see my about page). I’m currently working on... well, lets say second draft. It’s a bit complicated, but I’ve written lots, playing around with different ideas, but now I’m selecting what I want and stitching it all together. Anyway, here is the chapter I promised below the break.

Jennifer looked sceptically at her drink. She didn’t know what it was. She’d asked Sayuri, leaning on the bar next to her, what she should get and the bartender, Amara, suggested something sweet. She tasted it. It was tangy and fruity and not unpleasant at all. She liked it, but was unsure whether to drink it quickly in the hope the others would hurry up as well and they could get out of here, or to try and make it last as she didn’t want to get drunk or spend any more money in this place. Kaya hadn’t returned from the bathroom yet so she supposed she would just have to wait anyway.

“So,” she asked, “what do we do now?”

Sayuri hummed, then said, “just chat, I guess.”

Jennifer was afraid of that. She hated just chatting. She never knew what to chat about. She already knew what the weather was like, and she didn’t know Sayuri’s family well enough to ask about them. Once, when she was younger, she’d heard that someone’s dog had won a competition so she asked them about that, only to discover that the dog had been kidnapped a few days before. She felt that she should have known that as everyone else immediately made it clear that they did, and never got over the shame, embarrassment and guilt she felt at possibly upsetting those poor people. It had long felt like there was a private club that everyone in the world was a member of except her. At least she’d never been invited to join, until now.

She supposed there was one thing she was a little bit curious about. “How did you and Kaya become friends?” She asked.

“Nothing special,” Sayuri shrugged. “The band wanted a drummer. I’m a drummer, so I joined.”

“Oh,” Jennifer was really hoping she would have kept talking a lot longer than that. Now she had to think of something else. “Why did you take that up?”

“It’s a great way to release negative energy and emotions, you know? And it attunes you to the natural rhythms all around. You want to try it? When Kaya’s done we can go back to the garage.”

Jen admitted she was a little curious to see if any of that was true. But she’d never had any musical talent and didn’t want to embarrass everybody. “I-I’m okay,” she uttered meekly.

As if reading her mind, Sayuri said enthusiastically, “don’t worry. It’s easy.” Jen thought that Sayuri hadn’t considered that perhaps it was just easy for her because she’d been doing it for years, in the same way that engineering was easy to Jennifer because she had practiced at it. Before she could continue that thought, Sayuri asked her, “what kind of music do you like, Jen?”

“I don’t know,” Jen answered honestly. She often heard songs that she liked, but she never really thought deeply about them nor was she wedded to a particular style or artist. “All sorts I suppose.”

“I thought maybe with all your robots you’d be into heavy metal. Or sea shanties since you live in a lighthouse. Or Pirate Metal. Did you know that’s a thing?”

“No,” Jen confessed, taking another sip. “I like Blow the Man Down.”

Sayuri snickered at that, for some reason. It took a moment for Jen to realise that she might have thought something dirty, but by then Amara had returned to them, making herself look busy by wiping the bar. “You still in that band?” She asked Sayuri. “What was it called… The Killer Aqua Babies?”

“Bunnies,” Sayuri corrected, turning her attention away from Jennifer. “We’re a couple of members short since we split up with Candace and Ashley.”

Amara’s nostrils flared as if detecting a foul odour. “Never liked those two. Grown women shouldn’t be acting like my kid brother with his ‘gang’.”

“It was a long time coming. Anyway, I’ve been thinking about putting out an ad…”

They continued to chat about something Jennifer felt didn’t really concern her. She would have liked to have heard her friends play some time, but – maybe just a recording. Things sounded better if they were recorded properly anyway. She could do that. She had a sound proofed room and plenty of acoustic recording equipment at the lighthouse. She used it to record the ghost and werewolf noises to keep children and teenagers from getting too close, among other things. There wasn’t much point suggesting it now, as there wasn’t a band and Kaya would ask if she wanted her to do that.

As Sayuri and Amara carried on, Jennifer noticed there was couple arguing on the other side of the central dance floor. Or rather it looked they both worked here as they both wore white shirts and black waistcoats. There seemed to be a problem with one of the restrooms and were debating whose job it was to fix it and whether they should inform the manager, who presumably was Stan Greif. There was a balcony overlooking the dance floor, and through a window up there she could see Stan pacing and yelling at his phone. Some more people had arrived in the club, including a man and a woman. The man had his arm around her, holding her tightly to him. She didn’t look comfortable with it, but Jennifer wondered if maybe he was another gangster, used to threats against his life and that was why he was being protective. She couldn’t make out anything they said. She couldn’t make out when anyone was saying anymore as there were at least a dozen people talking and she got snippets here and there but for the most part it was just one continuous drone.

She sunk forward, focusing instead on the pleasant sound of the bubbles in her drink. Where the bubbles formed revealed tiny imperfections in the glass, which the bubbles would be stuck to until they grew large enough to float away. She imagined them being like little squeaky voiced balloon people who spent their short existence just trying to get big enough to make it into heaven. Which made it seem sad in a way, as when they escaped they in one sense ceased to exist. But then they became part of the greater atmosphere, so…

Jennifer must have been considering the cosmology of the bubble people for some time as she suddenly felt her shoulder pushed and looked around to see Sayuri peering concernedly at her. “You okay?” She asked. “Looks like you zoned out.”

That was accurate, but Jennifer realised her behaviour must have seemed strange and inappropriate. Her cheeks flushed as she shifted upright on her stool. “Sorry,” she said.

“Don’t worry about it,” Sayuri patiently said. Jennifer would worry about it. Telling her not to worry about it only made her worry more. But she appreciated the kindness. “We should get out of here anyway. What the hell is Kay…”

Kaya chose that moment to appear again, her face, far more cheerful than when she’d left, thrusting between Jen and Sayuri as she put an arm around each of them. “Alright my bobby-dazzlers, you ready to go?”

“Where have you been?” Sayuri quizzed.

“Told you. Bathroom. Now hurry and finish up and let’s go.”

Jennifer squinted, not understanding the sudden change in her mood. “Don’t you want anything?”

“Nah. We’ll get something from a store. Drink up.” Kaya was very eager and insistent, and the others just found themselves being dragged along in her wake, downing their drinks and heading with her to the door. “Don’t run though,” Kaya suddenly cautioned. “It’ll make us look guilty.”

Jennifer and Sayuri both stared, asking at about the same time, “guilty of what?!”

Jen looked back over her shoulder. Mei Lin had just gone into one of the restrooms – the one she’d noticed the two employees arguing about. Seconds later there was a faint splash and then an angered, tortured scream. Mei Lin came running out, water dripping from her hair and flowing through all the channels around her muscles. Stan Greif came out of his office, leaning on the balcony railing to see what the commotion was. And then he saw the three women walking away.

“Cade!” He roared, muscles straining all around his face and neck.

“Okay,” Kaya said as she inhaled. “Now run.”

#writing #writeblr #writblr #sci-fi and fantasy #beta readers #beta reading

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minnievirizarry · 6 years

Text

12 Ways to Boost Brand Awareness on Social Media

Social media doesn’t feel very “social” when you’re just another face in the crowd, does it?

And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance.

The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone.

No, seriously.

Based on data from Sprout’s 2018 Social Index, brand awareness represents social marketers’ top priority right now.

But given how competitive the modern social landscape has become, perhaps this isn’t much of a surprise.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

So what does an effective brand awareness strategy look like, anyway? How do you become a familiar face within your followers’ feeds versus someone they just scroll past?

We’ve highlighted twelve strategies businesses of all sizes can take to boost their brand awareness. From fine-tuning your profile to experimenting with your content, any combination of these tips are fair game.

And with that, let’s dive right in!

1. Give Your Social Presence Some Personality

First thing’s first: your social media presence shouldn’t look like everyone else’s.

And while this may seem obvious, many brands fall into the trap of becoming robotic.

They play it totally safe. They post a picture or link, tack on a few hashtags and call it a day.

Here’s the deal, though: that’s not how you stand out. Not by a long shot.

Moonpie is a shining example of a seemingly “boring” brand that’s exploded in popularity because of their distinct voice and sense of humor.

Tips for a safe and fun Fourth of July 1. Do not eat any fireworks 2. Eat a MoonPie – the American Classic! 3. Respect the heck out of some bald eagles 4. You may also eat hamburgers and a hotdog

— MoonPie (@MoonPie) July 4, 2018

Sure, it’d be easy for them to post generic promos. However, it’s their off-the-wall personality that’s made them so endearing to followers.

And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. That’s why selfies and story-driven posts typically perform so well.

On this Rio history walk, your host Thais will share the long past of the Afro-Brazilians. She's spent years learning about traditional communities like Quilombos. Get ready for an eye-opening experience, photo opportunities at historical sites like the Pedra do Sal and a new dear friend in Thais. For more #AirbnbExperiences created by locals like Thais, click the link in our bio.

A post shared by Airbnb (@airbnb) on Jul 7, 2018 at 9:05am PDT

Instagram pages like that of Humans of New York post almost exclusively story-based content. They’ve amassed nearly 8 million followers solely through tugging at the heartstrings of their fans.

“A couple weeks ago we were coming home from visiting my brother in Long Island and we stopped at a burger place off the highway. He had a Junior Whopper. I had a Whopper. We split the fries. And while we were eating, he said: ‘You know what Daddy? You’re a really great Daddy. I love you Daddy.’ And that got me. I almost choked on my burger. Because it wasn’t bedtime. He wasn’t leaving for school. It was just off the cuff.”

A post shared by Humans of New York (@humansofny) on Jun 17, 2018 at 7:46am PDT

Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.

Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”

2. Fine-Tune Your Profiles

Recognition is a key element of building brand awareness.

When followers glance at your social profiles, they should be able to understand what you’re all about. Likewise, they should recognize that you are, well, you.

From social bios to profile images, how you set up your profile determines whether or not people recognize you. Check out how ThinkGeek has a clean logo and nerdy Facebook cover photo to match…

…while boasting the same logo and branded bio copy on Pinterest.

Spoiler alert: people’s attention spans are microscopic. You only have a few seconds to grab someone’s attention and say “Hey, this is who I am.” A clean, well-optimized profile and photo is key to spelling out your brand to someone who might not know you.

3. Make Your Posts Pop

Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

For example, check out how oVertone makes bold use of color throughout both their Instagram bio and content.

This sort of content does double-duty of highlighting their brands’ voice and making scrollers stop in their Instagram feeds to drop a “like.”

casual. @deathcats in #overtoneextremeyellow

A post shared by oVertone (@overtonecolor) on Jul 1, 2018 at 8:00pm PDT

Not taking eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

Pinterest’s users are far-reaching and high spenders. Did you know: 55% of users use the network to shop? Keep this in mind as you plan your next marketing campaign! https://t.co/dW2eAP1YhT

— Sprout Social (@SproutSocial) July 10, 2018

Or how brands like Hubspot couple their Twitter chats with image macros instead of just using text?

Question 4: Do you think in quantity or quality? #HubThoughts pic.twitter.com/a7hPODqB6c

— HubSpot (@HubSpot) July 10, 2018

Anything you can do aesthetically to make your posts stand out is a point in your favor. Even if you’re not a design master, there are plenty of image creation tools to help you whip up some eye-catching imagery.

4. Tag Others to Get Them Talking

Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content.

Think about it. Anyone you tag via Twitter or Instagram instantly receives a notification, meaning you win an extra opportunity for engagement. Not only that, but it’s a surefire way to make positive impressions on others players in your industry.

If you have an opportunity to give someone a shoutout, go for it.

So many metrics, so little time. In this nifty list, I broke down some pretty sweet #social monitoring tools including @simplymeasured @BuzzSumo and @Brandwatch (and of course, @SproutSocial !): https://t.co/Z6bC3L4ULC #smm

— Brent Barnhart (@brentwrites) March 5, 2018

5. Harness the Power of Hashtags

In our guide to how to use hashtags, we note that social posts with hashtags receive more engagement than those without them.

While each network has its own best practices, hashtags don’t have to be rocket science. Hashtags instantly make your posts searchable and smaller, niche tags help introduce your brand to dedicated communities of potential fans.

Awesome Dr Strange project by #Repost @billybolt ・・・ Some people asked if I was going to make the green time spell from Doctor Strange. I already made those haha . . . . . #cosplay #cosplayer #drstrange #marvel #craft #marvelcomics #drstrange #mcu #magic #comiccon #green #spell #dnd #anime #fullmetalalchemist #fma #manga #otaku #drfate #zatanna #dc #dccomics #batman #cosplayprop #lit

A post shared by SparkFun Electronics (@sparkfun) on Jun 16, 2018 at 5:25pm PDT

Also, consider how creating your own hashtag is a smart move from a brand awareness perspective. Smaller, local brands can use their own branded hashtag like bigger brands: it’s all about reinforcing your identity and encouraging others to engage with you.

This is our Elvis doughnut but a filled version. Chocolate Bavarian Cream filling, with banana icing, chopped peanuts and banana chips 🙂 We also have: Fruity Pebz Cotton Candy Caramel choc chip Strawberry Lemonade Passion Fruit Strawberry Blueberry Sprankle Glazed Churro UFO Apple Fritter Don't forget to tag us in your photos! #valkyriedoughnuts #dairyfree #eggfree #notglutenfree #tonsofgluten #orlandogoods

A post shared by ValkyrieDoughnuts (@valkyriedoughnuts) on Jul 5, 2018 at 4:07am PDT

6. Creative Commenting

Not unlike tagging, people receive notifications in real-time for social comments.

Let’s be honest: most social comments aren’t exactly compelling. This spells good news for brands who are willing to put a bit more thought into comments beyond “Nice! or “Cool!”

Posting creative or thoughtful comments is a great way to break through such noise. It’s also another opportunity to show off your brand’s personality to potential followers.

7. Repurpose Your Content

If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks, right?

In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.

For example, let’s say you publish a killer case study. Rather than post a mere link, taking the time to package it into an infographic is a surefire way to score shares and links alike.

Where are the world's self-employed based? https://t.co/tuJN9xzLUt pic.twitter.com/tPmwOGA3LR

— Forbes Asia (@ForbesAsia) July 10, 2018

As such, one-size-fits-all content and captions aren’t going to win your brand much attention.

Photos. Videos. Blogs. Your stuff. Other people’s stuff.

To keep your feed from growing stale, you should always have new social media ideas on the backburner to keep your feed fresh.

8. Break Your Own News

According to Buzzsumo’s current state of content, the best performing pieces on social media are those that people can reference.

Stats. Case studies. Surveys.

If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too.

THE 2018 SPROUT SOCIAL INDEX IS HERE! See it for yourself and find out why @SproutDarryl is doing the data dance. https://t.co/qW8ODNDAPc

P.S. If you're as excited as we are, send us a video of your own data dance! #SproutData pic.twitter.com/GrvkHMCeRD

— Sprout Social (@SproutSocial) June 5, 2018

And if you’re not in a position where such research is possible, don’t panic.

Consider how you can comment on industry trends and happenings from your point-of-view. The takeaway here is that you should be contributing to the ongoing conversation of your industry at large versus just sitting on the sidelines.

9. Experiment with Your Captions

Social captions are yet another opportunity to let your brand’s voice be heard.

Again, no big brand or influencer simply drops a link without some sort of commentary. Captions can pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.

Seattle, we have a serious, insidious problem. https://t.co/oAmOJJGOxN

— Rand Fishkin (@randfish) July 4, 2018

As evidenced by the wealth of creative Instagram hashtags and captions out there, creativity counts. Whether through emojis or cracking jokes, captions are prime real estate for connecting with followers and letting them know exactly who you are.

Waffle cones are scientifically proven to taste better when eaten with friends.* 👯‍♀️🍦 *we don’t actually have any data to support this claim but trust us.

A post shared by Ben & Jerry's (@benandjerrys) on Jun 29, 2018 at 12:20pm PDT

10. Use Social as a Tool for Teaching

In the marketing world, the brands that tend to stand out are the ones that strive to teach their audiences.

Educational and “how-to” content is widely sought after on just about every social network. Posting such content regularly positions you both as a positive resource and a thought leader.

I've always been a side projects person because it helps me avoid burnout. Do you have a side gig that helps keep you creative? https://t.co/X1nG9RHe96

— Kaleigh Moore (@kaleighf) May 30, 2018

This principle applies to non-marketers, too. The more opportunities to show off your brand’s product or know-how, the better. Just think about how popular tutorials are on Pinterest to see the power of educational content in action.

11. Don’t Be Afraid of Being Opinionated

According to our own data, people want brands to take a stand.

Parroting what everyone is saying might be “safe,” but doesn’t do much in terms of brand awareness. The previously noted Buzzsumo study also highlights that “political and tribal” content performs particularly well these days.

That’s not to say you should go out and alienate your audience, but you should stand by your brands’ principles and beliefs. Wearing them on your sleeve can get people talking and serve as a way to stand out against your competitors.

You almost surely haven’t budgeted time, energy, or dollars for “whatever it takes”. That’s also code for “at all costs,” and when you stop discussing costs, you know they’re going to spiral. #ItDoesntHaveToBeCrazyAtWork

— Jason Fried (@jasonfried) June 25, 2018

Of course, the key here is to tread lightly. The name of the game is being bold for the sake of your brand, not stirring the pot just because you can.

12. Show Up Consistently

Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.

Based on Sprout’s own data on the best times to post on social media, brands are expected to push content out multiple times per day across multiple networks.

And if your brand isn’t, there’s a non-zero chance that someone else in your space is.

To help you save time and to make the process of showing up easier, having a scheduling tool such as a Sprout on deck can be game-changer.

The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.

And with that, we conclude our list!

What Does Your Brand Awareness Strategy Look Like?

Building buzz around your brand might take a bit of experimenting, but having a dedicated awareness strategy remains the number one concern of businesses today.

And by following the principles outlined above, you poise yourself toward becoming a brand that sticks out in the minds of your audience.

We want to hear from you, though. What makes a brand stand out to you on social media? If you’ve been struggling to figure out how to increase brand awareness, what’s been tripping you up? Let us know in the comments below!

This post 12 Ways to Boost Brand Awareness on Social Media originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/brand-awareness/

0 notes

jessette20 · 6 years

Text

Brand Awareness

Social media doesn’t feel very “social” when you’re just another face in the crowd, does it?

And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance.

The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone.

No, seriously.

Based on data from Sprout’s 2018 Social Index, brand awareness represents social marketers’ top priority right now.

But given how competitive the modern social landscape has become, perhaps this isn’t much of a surprise.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

So what does an effective brand awareness strategy look like, anyway? How do you become a familiar face within your followers’ feeds versus someone they just scroll past?

And with that, let’s dive right in!

1. Give Your Social Presence Some Personality

First thing’s first: your social media presence shouldn’t look like everyone else’s.

And while this may seem obvious, many brands fall into the trap of becoming robotic.

They play it totally safe. They post a picture or link, tack on a few hashtags and call it a day.

Here’s the deal, though: that’s not how you stand out. Not by a long shot.

Moonpie is a shining example of a seemingly “boring” brand that’s exploded in popularity because of their distinct voice and sense of humor.

Tips for a safe and fun Fourth of July 1. Do not eat any fireworks 2. Eat a MoonPie – the American Classic! 3. Respect the heck out of some bald eagles 4. You may also eat hamburgers and a hotdog

— MoonPie (@MoonPie) July 4, 2018

Sure, it’d be easy for them to post generic promos. However, it’s their off-the-wall personality that’s made them so endearing to followers.

A post shared by Airbnb (@airbnb) on Jul 7, 2018 at 9:05am PDT

Instagram pages like that of Humans of New York post almost exclusively story-based content. They’ve amassed nearly 8 million followers solely through tugging at the heartstrings of their fans.

A post shared by Humans of New York (@humansofny) on Jun 17, 2018 at 7:46am PDT

Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.

Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”

2. Fine-Tune Your Profiles

Recognition is a key element of building brand awareness.

When followers glance at your social profiles, they should be able to understand what you’re all about. Likewise, they should recognize that you are, well, you.

From social bios to profile images, how you set up your profile determines whether or not people recognize you. Check out how ThinkGeek has a clean logo and nerdy Facebook cover photo to match…

…while boasting the same logo and branded bio copy on Pinterest.

3. Make Your Posts Pop

Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

For example, check out how oVertone makes bold use of color throughout both their Instagram bio and content.

This sort of content does double-duty of highlighting their brands’ voice and making scrollers stop in their Instagram feeds to drop a “like.”

casual. @deathcats in #overtoneextremeyellow

A post shared by oVertone (@overtonecolor) on Jul 1, 2018 at 8:00pm PDT

Not taking eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

Pinterest’s users are far-reaching and high spenders. Did you know: 55% of users use the network to shop? Keep this in mind as you plan your next marketing campaign! https://t.co/dW2eAP1YhT

— Sprout Social (@SproutSocial) July 10, 2018

Or how brands like Hubspot couple their Twitter chats with image macros instead of just using text?

Question 4: Do you think in quantity or quality? #HubThoughts pic.twitter.com/a7hPODqB6c

— HubSpot (@HubSpot) July 10, 2018

4. Tag Others to Get Them Talking

Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content.

If you have an opportunity to give someone a shoutout, go for it.

— Brent Barnhart (@brentwrites) March 5, 2018

5. Harness the Power of Hashtags

In our guide to how to use hashtags, we note that social posts with hashtags receive more engagement than those without them.

A post shared by SparkFun Electronics (@sparkfun) on Jun 16, 2018 at 5:25pm PDT

A post shared by ValkyrieDoughnuts (@valkyriedoughnuts) on Jul 5, 2018 at 4:07am PDT

6. Creative Commenting

Not unlike tagging, people receive notifications in real-time for social comments.

Let’s be honest: most social comments aren’t exactly compelling. This spells good news for brands who are willing to put a bit more thought into comments beyond “Nice! or “Cool!”

Posting creative or thoughtful comments is a great way to break through such noise. It’s also another opportunity to show off your brand’s personality to potential followers.

7. Repurpose Your Content

If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks, right?

In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.

For example, let’s say you publish a killer case study. Rather than post a mere link, taking the time to package it into an infographic is a surefire way to score shares and links alike.

Where are the world's self-employed based? https://t.co/tuJN9xzLUt pic.twitter.com/tPmwOGA3LR

— Forbes Asia (@ForbesAsia) July 10, 2018

As such, one-size-fits-all content and captions aren’t going to win your brand much attention.

Photos. Videos. Blogs. Your stuff. Other people’s stuff.

To keep your feed from growing stale, you should always have new social media ideas on the backburner to keep your feed fresh.

8. Break Your Own News

According to Buzzsumo’s current state of content, the best performing pieces on social media are those that people can reference.

Stats. Case studies. Surveys.

If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too.

THE 2018 SPROUT SOCIAL INDEX IS HERE! See it for yourself and find out why @SproutDarryl is doing the data dance. https://t.co/qW8ODNDAPc

P.S. If you're as excited as we are, send us a video of your own data dance! #SproutData pic.twitter.com/GrvkHMCeRD

— Sprout Social (@SproutSocial) June 5, 2018

And if you’re not in a position where such research is possible, don’t panic.

9. Experiment with Your Captions

Social captions are yet another opportunity to let your brand’s voice be heard.

Seattle, we have a serious, insidious problem. https://t.co/oAmOJJGOxN

— Rand Fishkin (@randfish) July 4, 2018

Waffle cones are scientifically proven to taste better when eaten with friends.* 👯‍♀️🍦 *we don’t actually have any data to support this claim but trust us.

A post shared by Ben & Jerry's (@benandjerrys) on Jun 29, 2018 at 12:20pm PDT

10. Use Social as a Tool for Teaching

In the marketing world, the brands that tend to stand out are the ones that strive to teach their audiences.

Educational and “how-to” content is widely sought after on just about every social network. Posting such content regularly positions you both as a positive resource and a thought leader.

I've always been a side projects person because it helps me avoid burnout. Do you have a side gig that helps keep you creative? https://t.co/X1nG9RHe96

— Kaleigh Moore (@kaleighf) May 30, 2018

11. Don’t Be Afraid of Being Opinionated

According to our own data, people want brands to take a stand.

— Jason Fried (@jasonfried) June 25, 2018

Of course, the key here is to tread lightly. The name of the game is being bold for the sake of your brand, not stirring the pot just because you can.

12. Show Up Consistently

Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.

Based on Sprout’s own data on the best times to post on social media, brands are expected to push content out multiple times per day across multiple networks.

And if your brand isn’t, there’s a non-zero chance that someone else in your space is.

To help you save time and to make the process of showing up easier, having a scheduling tool such as a Sprout on deck can be game-changer.

The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.

And with that, we conclude our list!

What Does Your Brand Awareness Strategy Look Like?

Building buzz around your brand might take a bit of experimenting, but having a dedicated awareness strategy remains the number one concern of businesses today.

And by following the principles outlined above, you poise yourself toward becoming a brand that sticks out in the minds of your audience.

This post 12 Ways to Boost Brand Awareness on Social Media originally appeared on Sprout Social.

from http://bit.ly/2NObEfq

#Social Media Marketing

0 notes