A telephone, without a connection at the other end of the line, is not even a toy or a scientific instrument.
It is one of the most useless things in the world.
Its value depends on the connection with the other telephone — and increases with the number of connections.
—Theodore Vail, American Telephone and Telegraph Company, 1905
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Speaking of BioShock Infinite, have I ever told you about that time I made a timeline of the BioShock series?
Tumblr made the image smaller so I’ve uploaded the original here :)
It’s far from being exhaustive because the reason I drew this in the first place was to make sure I really understood Infinite (the ending, especially) and Burial at Sea, so only the most significant and/or pivotal events are featured here. I later added some stuff from the other two games and the Minerva’s Den DLC after playing them. However, the novel BioShock: Rapture isn’t included because I haven’t read it (and it seems it’s generally not considered canon anyway).
I made this 8 years ago (with Paint, haha) but very recently translated it and made some adjustments so I could post it! I didn’t check everything I wrote because it’s been a while since I’ve really thought about the lore of BioShock, so I decided to trust my 2015 self and assume she knew what she was doing :’)
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I love how Monarch now has two Illenes lol.
Now I want both of them in a single movie or episode, someone says "Ilene" instead of "Dr. Chen/Dr. Andrews" and they both react.
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So I devised a plan for making Van Camp's Milk familiar.
In a page ad, I inserted a coupon, good at any store for a ten-cent can.
We paid the grocer his retail price.
For three weeks, we announced that this ad would appear.
At the same time, we told the story of Van Camp's Evaporated Milk.
We sent copies of these ads to all grocers and told them that every customer of theirs would receive one of these coupons.
It was evident that they must have Van Camp's Milk.
Every coupon meant a ten-cent sale which, if they missed it, would go to a competitor.
The result was almost universal distribution and at once.
We proved out this plan in several cities of moderate size.
Then, we undertook New York City.
There, the market was dominated by a rival brand. Van Camp had slight distribution.
In three weeks, we secured, largely by letter, 97 percent distribution.
Every grocer saw the necessity of being prepared for that coupon demand.
Then, one Sunday in a page ad, we inserted the just in Greater New York.
As a result of that ad, 1,460,000 coupons were presented.
We paid $146,000 to the grocers to redeem them.
But 1,460,000 homes were trying Van Camp's Milk after reading our story, and all in a single day.
The total cost of that enterprise, including the advertising, was $175,000, mostly spent redeeming those coupons.
In less than nine months, that cost came back with a profit.
We captured the New York market.
—Claude Hopkins, My Life in Advertising
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