#China Marketing

[chinamarketingblog]

Geburtstagsevent für das Kult-Krokodil

Lacoste feiert sein 90-jähriges Jubiläum. In den vergangenen 10 Tagen kooperierte die französische Modemarke mit dem beliebten französischen Kaffee-, Crêpe- und Galette-Laden RAC in der angesagten Anfu Road in Shanghais ehemaliger Französischer Konzession.  Die für ihr Kult-Krokodil bekannte Marke errichtete einen Pop-up-Store und übernahm das gesamte Branding, von der Fassade und den…

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#Anfu Road #China #China Competence #China Marketing #China Marketing Blog #China Think Tank #Dr. Dr. Andreas Tank #Ehemalige Französische Konzession #Einkaufstasche #Fanportal #Jubiläum #Kaffee #Krokodil #Lacoste #Markenkooperation #Marketing #Pop-Up-Store #Prominenz #RAC #Restaurant #Shanghai #Social Media #Sommerkollektion

[redferndigital]

Redfern Digital: Empowering Businesses through Innovative Solutions

In the fast-paced world of technology and digital transformation, businesses continually seek innovative ways to enhance their operations, reach their target audience, and stay competitive. Redfern Digital, a pioneering company in the realm of digital solutions, has been at the forefront of revolutionizing the way businesses harness the power of technology. This article delves into the impact and contributions of Redfern Digital, shedding light on their commitment to empowering businesses through cutting-edge solutions.

The Redfern Digital Story

Founded in 2010 by a group of visionary entrepreneurs, Redfern Digital set out with a mission to revolutionize businesses by leveraging the potential of digital technology. Situated in the heart of innovation, Redfern Digital's headquarters in Silicon Valley provided the ideal environment to nurture and execute groundbreaking ideas.

From its early days, the company embraced a customer-centric approach, understanding that every business has unique challenges and goals. With a team of highly skilled professionals, including software developers, data analysts, UI/UX designers, and digital marketing experts, Redfern Digital has developed a reputation for delivering tailor-made solutions that consistently exceed client expectations.

Key Services and Offerings

Custom Software Development: Redfern Digital takes pride in its ability to design and develop custom software solutions to address specific business needs. Whether it's creating Creative branding, Production, Tech development, Consumer and market research, research and data or web-based platforms, the company excels in providing scalable, secure, and user-friendly solutions.

Data Analytics and Insights:

In the era of big data, Redfern Digital assists businesses in harnessing the power of data to make informed decisions. Through advanced data analytics, the company helps its clients gain valuable insights into customer behavior, market trends, and operational efficiency, enabling them to stay agile and adaptive.

User Experience (UX) Design:

Redfern Digital believes that an exceptional user experience is the key to capturing and retaining customers. Their team of talented UX designers works closely with clients to create intuitive and visually appealing interfaces, enhancing customer satisfaction and overall brand perception.

Digital Marketing:

In a digitally connected world, a robust online presence is crucial for businesses of all sizes. Redfern Digital offers comprehensive digital marketing strategies, encompassing SEO, social media, content marketing, and more, to help businesses maximize their visibility and reach their target audience effectively.

E-commerce Solutions:

Recognizing the rapid growth of e-commerce, Redfern Digital assists businesses in building and optimizing online stores. Their e-commerce solutions are designed to provide a seamless shopping experience for customers while streamlining inventory management and order processing for businesses.

Impact on Businesses

The impact of Redfern Digital on businesses across various industries has been profound. By providing innovative and customized solutions, the company has helped businesses enhance their efficiency, reduce operational costs, and expand their customer base. Redfern Digital's commitment to staying updated with the latest technological advancements has ensured that their clients remain at the forefront of their respective markets.

Conclusion

As businesses continue to navigate the complexities of the digital landscape, companies like Redfern Digital play a pivotal role in empowering them to thrive. With its innovative solutions, customer-centric approach, and dedication to excellence, Redfern Digital has cemented its position as a leading force in the digital transformation arena.

Looking ahead, the company is poised to leave an even greater impact on the business world, as it continues to push the boundaries of technology and provide cutting-edge solutions that drive growth and success for its clients. For businesses seeking to stay ahead in the digital age, partnering with Redfern Digital could be the key to unlocking their full potential and achieving long-term success.

#China Marketing #advertising in china #China market research #Video production in China #Branding & Localization in China #china digital marketing agency

[taradickson]

What is Brand Activation and Its Importance For Brands

Brand activation sounds like any fluffy words used in marketing, but it’s more than that. Increasingly, business owners are looking for creative ways to create a genuine relationship with their customers instead of just highlighting their products and services. Brand activation agencies build relationships between brands and consumers through experiential marketing. Let’s talk about what brand activation is.

What is brand activation?

Brand activation is the process of generating awareness and engaging in interactions that elevate your brand. Activations are short-term campaigns, sometimes interactive, often tailored to your audience’s specific interests. What’s the difference between brand activation and brand marketing, you asked? Well, brand marketing is an ongoing process of elevating and maintaining your company’s brand, whereas brand activation is more about a specific campaign or event.

4 Effective Marketing Brand Activation Strategies

Experiential marketing

Also known as engagement marketing, it is a strategy that involves an immersive, experiential experience for the purpose of engaging with an audience. These experiences may not exclusively include promoting a specific brand’s products; instead, they focus on a company’s values and the sentiments it wishes to convey to its audience. 

Samples and trial campaigns

A sample campaign—the act of letting people try a product for free in the hopes that they will like and buy it—is one of the most tried-and-true forms of brand activation. The goal is simple: Give away your product or similar offerings, and get them to spend money. Consider the following: a sample campaign can both launch products and drum up excitement for existing ones. It’s not too far off from handing someone a cupcake at a party and hoping they like it enough to return for more.

In-store brand activation

This method is most successful among retailers and other B2C brands — their brick-and-mortar stores give them a captive audience. The audience can see, feel, and interact with products directly, leading to familiarity with the brand. B2B companies have fewer opportunities to do this because they usually don’t have a physical presence that allows customers to interact with their brand. However, they can still be fruitful ground for on-site activation. For example, you might choose to host a cookout outside your office in the summertime. Customers will make an effort to come to your cookout, so you’ll have the opportunity to talk directly with them about what you do.

Industry events and trade shows

Last but not least, like the cherry on top of a sundae, trade shows and industry events are key for brand activation. Whether you create a branded booth on the trade show floor or host a live seminar or presentation, these events can raise brand authority and launch your brand to new audiences. In addition, an industry event is the perfect setting to try out other activation techniques like experiential marketing and sample giveaways, as we discussed before.

Building a strong brand is an incremental process, so don’t expect one campaign to turn your brand into an overnight phenomenon or instantly double your audience. But in tandem with ongoing branding initiatives, brand activations can provide the extra boost you’re after. They help increase exposure and endear your audience to your brand while reshaping how your customers see your company and products. When impression and personal connection are so integral to business success, brand activations should be a crucial element of every company’s branding strategy.

#brand marketing #brand advertising #china marketing #brand activation

[zegalba]

Fish Market, Hong Kong

#fish market #photography #hong kong #china #fish

[fuckyeahchinesefashion]

chinese guzhuang fashion

#young actress and actors are cornering the guzhuang market #that's why the industry is becoming more and more competitive #when it comes to guzhuang idol dramas/guouju古偶剧 with fantasy elements(like xianxia dramas) #cnetizens are bored with the same old faces #media has found that young actress and actors (20-27 years old) especially new pretty faces are more appealing to viewers #cnetizens can actually be mean to actress and actors (over 33 years old) cast as lead characters in guzhuang idol dramas #reasons is that lead characters are usually portrayed as teenagers or really young people #and the audience find it very weird to have middle-aged people cast such characters #especially scripts are usually adapted based on fictions #so fans of the novels would be furious about such casting #besides cnetizens want to see normal aging faces #but these shows always use excessive filters and PS #causing the midle-aged faces to be fake and weird #i once saw really mean comments on douyin for xianxia dramas casting middle-aged actress getting over one hundred thousand likes #actress and actors in zhengju正剧 guzhuang dramas or luodi落地 guzhuang dramas are not affected by this #like telling a realistic down-to-earth story or story inspired by real history or related to folks #and there is no fantasy or xianxia elements #china #fashion #chinese fashion #guzhuang #cdramas

[carsthatnevermadeitetc]

Mazda EZ-6, 2024. Also premiered at Auto China in Beijing, Mazda’s new saloon that will be offered in BEV and PHEV form on the Chinese market. The EZ-6 is based on Mazda’s EPA1 architecture and has 50/50 front/rear weight distribution. The fully electric version has a range of 600KM while the plug-in hybrid will reach 1000km thanks to a range extender but not details have been revealed. It could be the 830cc single-rotor Wankel engine similar to the one fitted to the MX-30 R-EV. For now the EZ-6 is purely for China

#Mazda #Mazda EZ-6 #new cars #EV #electric car #PHEV #Auto China 2024 #Chinese Market

[xinanigans]

THEY BOUGHT A ROSE SPECIES AND NAMED IT AFTER ARGENTI LMFAOO

#hsr #honkai star rail #hsr argenti #argenti #this is some intense marketing holy #idrc for argenti but good for him #wish I was in China now (my Chinese is horrendous) #also they have the kfc event thing but I already got mine from a friend in China but I might snag the tickets cuz they are silly!!

[adventureswithteddy]

After picking his way through, to one end of the crowded market in Yangshou, Teddy rose above everyone else to have a quick look around. He worried for the little ones he saw, wondering if they were able to gain any views or if they were simply stuck in a sea of people. Sometimes, it can be really nice to have a friend to raise you up above to new sights. 

#teddy #adventures with teddy #china #yangshou #bear #travel #photographers on tumblr #original photographers #plush #plushie #plushies #plush toy #cute plush #adventureswithteddy #market #traverse #Travel Photography #travel blog #Stuffed animal #stuffed bear #stuffies #original photography on tumblr #artists on tumblr #curator #curators #original #original content #original post #original photography blog #plushblr

[thepastisalreadywritten]

(CNN) — Jack Latham was on a mission to photograph farms in Vietnam — not the country’s sprawling plantations or rice terraces but its “click farms.”

Last year, the British photographer spent a month in the capital Hanoi documenting some of the shadowy enterprises that help clients artificially boost online traffic and social media engagement in the hope of manipulating algorithms and user perceptions.

The resulting images, which feature in his new book “Beggar’s Honey,” provide rare insight into the workshops that hire low-paid workers to cultivate likes, comments and shares for businesses and individuals globally.

“When most people are on social media, they want nothing but attention — they’re begging for it,” Latham said in a phone interview, explaining his book’s title.

“With social media, our attention is a product for advertisers and marketers.”

In the 2000s, the growing popularity of social media sites — including Facebook and Twitter, now called X — created a new market for well-curated digital profiles, with companies and brands vying to maximize visibility and influence.

Though it is unclear when click farms began proliferating, tech experts warned about “virtual gang masters” operating them from low-income countries as early as 2007.

In the following decades, click farms exploded in number — particularly in Asia, where they can be found across India, Bangladesh, Indonesia, the Philippines, and beyond.

Regulations have often failed to keep pace: While some countries, like China, have attempted to crack down on operations (the China Advertising Association banned the use of click farms for commercial gain in 2020), they continue to flourish around the continent, especially in places where low labor and electricity costs make it affordable to power hundreds of devices simultaneously.

‘Like Silicon Valley startups’

Latham’s project took him to five click farms in Vietnam.

(The click farmers he hoped to photograph in Hong Kong “got cold feet,” he said, and pandemic-related travel restrictions dashed his plans to document the practice in mainland China).

On the outskirts of Hanoi, Latham visited workshops operating from residential properties and hotels.

Some had a traditional setup with hundreds of manually operated phones, while others used a newer, compact method called “box farming” — a phrase used by the click farmers Latham visited — where several phones, without screens and batteries, are wired together and linked to a computer interface.

Latham said one of the click farms he visited was a family-run business, though the others appeared more like a tech companies.

Most workers were in their 20s and 30s, he added.

“They all looked like Silicon Valley startups,” he said. “There was a tremendous amount of hardware … whole walls of phones.”

Some of Latham’s photos depict — albeit anonymously — workers tasked with harvesting clicks.

In one image, a man is seen stationed amid a sea of gadgets in what appears to be a lonely and monotonous task.

“It only takes one person to control large amounts of phones,” Latham said. “One person can very quickly (do the work of) 10,000. It’s both solitary and crowded.”

At the farms Lathan visited, individuals were usually in charge of a particular social media platforms.

For instance, one “farmer” would be responsible for mass posting and commenting on Facebook accounts, or setting up YouTube platforms where they post and watch videos on loop.

The photographer added that TikTok is now the most popular platform at the click farms he visited.

The click farmers Latham spoke to mostly advertised their services online for less than one cent per click, view or interaction.

And despite the fraudulent nature of their tasks, they seemed to treat it like just another job, the photographer said.

‘There was an understanding they were just providing a service,” he added. “There wasn’t a shadiness. What they’re offering is shortcuts.”

Deceptive perception

Across its 134 pages, “Beggar’s Honey” includes a collection of abstract photographs — some seductive, others contemplative — depicting videos that appeared on Latham’s TikTok feed.

He included them in the book to represent the kind of content he saw being boosted by click farms.

But many of his photos focus on the hardware used to manipulate social media —webs of wires, phones and computers.

“A lot of my work is about conspiracies,” Latham said. ” Trying to ‘document the machines used to spread disinformation’ is the tagline of the project. The bigger picture is often the thing we don’t see.”

Click farms around the world are also used to amplify political messages and spread disinformation during elections.

In 2016, Cambodia’s then-prime minister Hun Sen was accused of buying Facebook friends and likes, which according to the BBC he denied, while shadowy operations in North Macedonia were found to have spread pro-Donald Trump posts and articles during that year’s US presidential election.

While researching, Latham said he found that algorithms — a topic of his previous book, “Latent Bloom” — often recommended videos that he said got increasingly “extreme” with each click.

“If you only digest a diet of that, it’s a matter of time you become diabetically conspiratorial,” he said.

“The spreading of disinformation is the worst thing. It happens in your pocket, not newspapers, and it’s terrifying that it’s tailored to your kind of neurosis.”

Hoping to raise awareness of the phenomenon and its dangers, Latham is planning to exhibit his own home version of a click farm — a small box with several phones attached to a computer interface — at the 2024 Images Vevey Festival in Switzerland.

He bought the gadget in Vietnam for the equivalent of about $1,000 and has occasionally experimented with it on his social media accounts.

On Instagram, Latham’s photos usually attract anywhere from a few dozen to couple hundred likes.

But when he deployed his personal click farm to announce his latest book, the post generated more than 6,600 likes.

The photographer wants people to realize that there’s more to what they see on social media — and that metrics aren’t a measurement of authenticity.

“When people are better equipped with knowledge of how things work, they can make more informed decisions,” he said.

“Beggar’s Honey,” co-published by Here Press and Images Vevey, is available now.

#Jack Latham #click farms #box farms #Hanoi #Vietnam #Beggar’s Honey #box farming #social media #algorithms #user perception #trolls #PR #marketing #advertising #likes #comments #shares #digital profiles #virtual gang masters #bots #spam #China Advertising Association #click farmers #mass post #disinformation #misinformation #fake news #metrics

[dailystreetsnapshots]

Hong Kong, China

#hong kong #china #urban #neon #city #cities #street #street market #dailystreetsnapshots #photography #travel #asia #night #street photography #neon lights

[chinamarketingblog]

Pizza statt Pisa – Uber Eats beweist Sprachwitz in Werbekampagne

Bereit für ein Sprachquiz? Uber Eats Taiwan hat eine kreative Werbekampagne entworfen, bei der mit Homophonen gespielt wurde … Welche Bestellung kann geliefert werden und welche nicht? 點得到 oder 點不到 – das ist hier die Frage! Die ersten beiden funktionieren auch im Deutschen: Keine Bären, sondern Gummibären (熊, xiong); kein Turm von „Pisa“, sondern „Pizza“ (比薩, bisa). Statt „hongdeng“ (紅燈, rotes…

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#Außenwerbung #China #China Competence #China Marketing #China Marketing Blog #China Think Tank #Dr. Dr. Andreas Tank #Homophone #Kaufhaus #Marketing #Shin Kong Mitsukoshi #Sprachquiz #Sprachwitz #Taipei #Taiwan #Uber Eats #Werbekampagne

[redferndigital]

Chinese Social Media Advertising: Reaching Your Target Audience

Chinese social media platforms offer immense opportunities for businesses to connect with their target audience in the world's largest online market. To effectively reach your desired audience in China, leveraging social media advertising is crucial.

Understand the Platforms: Familiarize yourself with popular Chinese social media platforms such as WeChat, Weibo, Douyin (TikTok), and QQ. Each platform has its unique features, user demographics, and advertising options.

Define Your Target Audience: Conduct thorough market research to identify your target audience's characteristics, behaviors, and preferences. This information will guide your ad targeting efforts.

Tailor Your Content: Adapt your advertising content to resonate with Chinese culture, language, and preferences. Localization is key to capturing the attention and interest of your audience.

Leverage Influencer Marketing: Collaborate with influential Key Opinion Leaders (KOLs) on Chinese social media platforms. Their endorsements and promotions can significantly boost brand visibility and credibility.

Utilize Precise Targeting Options: Chinese social media platforms provide advanced targeting options based on demographics, interests, location, and behavior. Utilize these features to narrow down your audience and increase ad relevance.

Monitor and Optimize: Continuously monitor your ad performance and make data-driven optimizations. Test different ad formats, creative variations, and targeting strategies to maximize your return on investment.

Leverage Social Commerce: Explore social commerce features offered by Chinese social media platforms. Enable seamless transactions and incorporate compelling calls-to-action to drive conversions.

#chinese social media #china marketing #china market research

[taradickson]

The Difference Between TikTok and Douyin

Douyin and TikTok are social media apps made by Bytedance, a Beijing-based internet company, allowing users to create short videos and livestreams with audio, music and special filters. The difference between them lies in the functionality, features, and availability across the different regions worldwide. 

Douyin is more advanced for eCommerce and equipped with online shopping capabilities

Douyin has become more advanced than its international version, especially for eCommerce functions. With just three taps on Douyin, you can purchase products, book a hotel or get coupons for the establishments featured in the video. 

Brands can add a product tag to their videos. Once the user clicks on a product tag, it will take you to the individual product page, where you can purchase and recommend similar products that may interest you.

Difference audience

Douyin is catered for the Chinese market, meaning the platform's content differs from TikTok and can only be downloaded from the Chinese App Store. Conversely, the users in China are unable to access TikTok. Compared to TikTok, the age of the audience on Douyin are more mature with its lifestyle content and censors political content sensitive to the Chinese authorities.

Discover Function 

The Douyin navigation bar can direct users to friends' posts. In contrast, TikTok has a discover feature, allowing users to search for different content and hashtags they may be interested in, similar to Instagram. This might be catered to the Western preference for search-based UX.

Location-Specific

Douyin has a "Nearby" button where you can switch your location on the app. In contrast, TikTok doesn't allow you to choose which city or country to publish the videos but enables you to view content from other regions.

Douyin Launches Flagship Stores

Douyin introduced this feature in March 2021, which includes a campaign banner and vouchers with many marketing activities. These stores allow users to experience Douyin in a physical store and enable them to use the app on devices set up in the shop to participate in activities that Douyin holds. It gives the brands and merchandise exposure and the opportunity to sell the products or services on Douyin. Many brands have already jumped on this opportunity due to this new service.

Benefit Of Having A Business Account On Douyin

Douyin has become extremely popular in China, with more than 700 million daily active users and a higher user engagement rate than any other app.

In-App shop with Call to Action

This feature is great for businesses trying to sell their products. With only three taps, you can get to the website and make a purchase, creating a seamless shopping experience for users.

Brand official page

If you own a brand account with an ICP license, you will be able to link your official website on the page and attract people to your website. 

Access to paid ads

Douyin has a more extensive user base than any other platform, making it the perfect place to reach your potential customers. It also allows businesses to target specific demographics and tailor their marketing efforts to reach the right audience.

Brand hashtag challenge

Brand hashtag challenges are creative prompts for users to make their own videos based on the prompts' guidelines and then use the hashtag to be featured on the Challenge page. To create buzz on the platform, we recommended brands partner with KOLs to lead the challenge.

Higher exposure

With Douyin's algorithms, verified accounts have better brand exposure. When the users search for your brand name, you will always be on top of the search.

Bottom Line

TikTok has long been popular in Western countries, with Douyin making its way through China. With the rise of the short video social media trend, the apps have come to cause waves on a global scale. 

They may occupy different spaces and have features that distinguish one from the other, but you can be certain that Douyin and TikTok are here to stay and will continue to grow.

#china market #china marketing #douyin #tiktok #marketing

[zegalba]

Fish Market, Hong Kong

#fish market #fish #photography #hong kong #china

[asiaphotostudio]

Nanning, 2000 Nanning, Guangxi, China. 中国 広西 南寧市 Photography by Michitaka Kurata

#china #guangxi #nanning #tropical fish #fish #market #people #photography #photographers on tumblr #color film #reversal film #slide film #film #35mm #35mm film #fujifilm #2000 #中国 #広西 #広西壮族自治区 #広西チワン族自治区 #南寧市 #熱帯魚 #魚 #市場 #人々 #カラーフィルム #リバーサルフィルム #スライドフィルム #カラーポジ

[carsthatnevermadeitetc]

Mazda Arata Concept, 2024. Presented by Mazda’s Chinese subsidiary at Auto China 2024, a prototype electric crossover SUV that will enter production in 2025. It, or something very similar, could also replace the slow-selling MX-30 on other world markets

#Mazda #Mazda Arita #concept #design study #prototype #electric SUV #crossover SUV #crossover #EV #Chinese Market #Auto China 2024 #new cars