#70s marketing

[retropopcult]

Clearly trying to capitalize on the Willy Wonka craze (the movie had come out a year earlier), General Mills introduced "Mr. Wonderfull's Surprize" cereal in late 1972 in the test market of Buffalo, New York. It came in chocolate and vanilla flavors and boasted that it was the "only cereal with a creamy filling!" which featured corn puffs filled with, basically, frosting.

While it was a big hit with kids, it horrified parents, nutritionists and others who found it to be over the top with its sugar content, and the following article appeared in the New York Times in September 1973:

WASHINGTON, Sept. 14 (UPI) —A group of nutritionists and consumer organizations criticized today a new cereal being test‐marketed by General Mills.

The critics called the cereal a sugar‐filled “junk food,” and urged the company to scrap it.

The product, called Mr. Wonderful's Surprise, is being sold so far only in Buffalo. It consists of about 30 per cent sugar and 14 per cent saturated fat, according to the Center for Science in the Public Interest, a privately financed consumer group that hopes to get the product dropped before it gets out of Buffalo.

The cereal consists of hollow “puffs” with cream‐filled centers.

A General Mills spokesman, Graham Molitor, said, the attack was a case of “chasing ghosts with sledge hammers.”

Graham Molitor's colorful analogy aside, the popularity of the cereal simply meant the national launch would go forward; the cereal was available from coast to coast the following year. In apparent attempts to win over moms, the promo and marketing people at General Mills went to great lengths to portray the sugar bomb of a cereal as somehow nutritious or healthy, which was laughable and probably only made the controversy worse.

After continued protests, the company finally threw in the towel and pulled Mr Wonderfull from store shelves sometime in 1975.

#vintage #cereal #1970s #retro #70s marketing #controversial #nutrition #balanced breakfast

[todayontumblr]

Thursday, August 3.

vintage ads.

Capitalism: bad. Vintage ads: good.

Or so dictates the paradoxical logic that we have decided for ourselves, and when the question is this awkward, the answer is obvious: to stick our collective heads in the sand and simply enjoy the pretty things. And goodness, they are pretty. The problems with advertising, and its seductive evils, are laid bare by this selection of ads handpicked from the dashboard. The common thread between all of these ads is that they have been produced by corporations whose end goal and very purpose is to convince you (against your better judgment, or circumstances) to spend your money (money which you need) on their products (products which you don't—and possibly can't really afford.) 

Similarly demonstrated, however, is the irresistible nostalgic glamour. Perhaps when contemporary advertising tries so hard to be a meme, or be funny, or be quirky and off-beat (or perhaps more simply put, tries too hard) there is a genuine allure in classic adverts that, even now, feel so effortlessly stylish. This effortlessness is also paradoxical because, like the products they often advertise, they are the result of hard work, time, dedication, from those at the peak of their craft. Like these products, they were made for leisurely, long-term use and enjoyment, and not to be so quickly consumed and discarded. What we're really saying, I suppose, is when #advertising is this slick, and pleasing to the eye, we must simply ask that you be quiet, promptly, and accept our money.   

And remember, folks, one eye on the pretty ads, the other guarding your piggy banks x

#today on tumblr #vintage ads #vintage advertising #vintage advertisement #advertising #ads #marketing #vintage #70s vintage #capitalism #anti capitalism #the one ring #willpower #branding

[horseshoemybeloved]

Happy Valentine’s Day have these little doodles I did based off some photos

( edit ANDY AND JOE HAVE NO TATTOOS NOOOOOO )

#will not be drawing peterick 4 religious reasons 🙏/j #the market is oversaturated we don’t need more #but also these are all platonic it’s not shippy #just some gals being pals 👯‍♀️ #fob #fall out boy #art #fall out boy fan art #my art #patrick stump #joe trohman #70s #60s #pete wentz #andy hurley #retro art #doodle

[frukostbuffe]

jean grey parlor trick

#love putting the x logo on things ALSO #theres smth hilariously time specific to the 60-70s putting a schools logo on a lighter & seeing it as an appropriate marketing tool #jean grey #xmen #my art

[another-little-hippie]

thanks @midnightinwales for the suggestion!

what i think your dream date would be based off your fav lz member (w descriptions):

Jonsey

Picnic date! You would plan to paint or draw, but after a couple glasses of rosé you guys can’t stop talking and giggling. the sun starts to set, but instead of packing up, you decide to take a walk, barefoot, to find the perfect spot to watch the sunset.

Robert

Flea market date! You guys go for coffee and a treat before hand, and maybe you light up in the car before. You end up buying the silliest stuff, and finding some awesome records. You end the day eating gross flea market food (but it tastes amazing to you) and doing a haul of what you guys found.

Bonzo

Fruit picking date! You drive out to a small town, and spend the morning walking the fields of the farm, finding the best and ripest fruit. Afterwards you go to town and have a couple beers at the local pub, but you couldn’t leave the fruit so you also just end up eating some of it right there at the bar. No one says anything because you guys look so happy.

Jimmy

Dinner date! You go to the fanciest restaurant you’ve been to in your life, and you actually feel out of place, but your date makes you so comfortable and happy. You start to really feel like you deserve this luxury (which you do!) Afterwards you go back to their place, and browse through their enormous library, exchanging excerpts and playing vintage records.

#based off your fav lz member #robert plant #led zeppelin #jimmy page #classic rock #70s #rock and roll #60s #john paul jones #bonzo #dream date #date night #picnic #picnic date #apple orchard #fruit picking #vintage aesthetic #flea market

[chicinsilk]

US Vogue March 1973

Tua Marketing

Marisa Berenson in a Loris Azzaro dress.

Marisa Berenson dans une robe de Loris Azzaro.

vogue archive

#us vogue #march 1973 #spring/summer #printemps/été #fashion 70s #tua marketing #loris azzaro #marisa berenson #vintage advertising #publicité ancienne #vintage vogue #vintage fashion

[secretlysweetmonsters]

i know i’ve been a little (a lot) obsessed with hairy people lately it’s not my fault it’s sexy to the point now that when i see nudes or porn of people who clearly made themselves hairless on purpose i go :((( i’m sorry but i’d rather see two human beings fuck, not two real dolls™️ going at it like two balloons squeaking against each other

#i need the 70s hairy love to be back in style IMMEDIATELY #ik some people have naturally less hair. i don’t mean u #i mean the shave and wax every square inch of their body to look marketable type #hairy girl #🤝 #hairyman #z says stuff

[cryptic-queer-cryptid]

look. not to get sappy on main but like.

call it cringe call it silly call it whatever you want but do you know what it felt like to be a depressed teenager and hear the doctor say “do you know, in 900 years of time and space, i’ve never met anyone who wasn’t important before”?

cause let me tell you, hearing that… there are whole years of my life that i barely remember because of my depression. chunks of my time on earth that i’ll probably never get back. but i do remember watching that damn special because it meant something to me, even in that fog.

#emotional about dr who tonight #dr who #doctor who #prof rambles #my life #mental health #no but see the dw marketing team knows their audience. the writers know their audience the actors know their audience #this shows been going on for a damn long time and there is a consistent trend of like. people ages 9-25 who are extremely depressed #not that there aren’t other fans obviously but that is a Large demographic and it always has been to some extent #i have friends parents who were into dr who in the 60s and 70s and that was a big demographic even then #and anyway my point is: they put that line in there for the fans because they knew it would mean something to hear the doctor say that #and that just like drives me crazy like the. i guess the inherent kindness of having a beloved character say something that’s in character!! #but like also very much vague enough to apply to the audience #it’s like having kirk say ‘hang on tight and survive. everybody does’. and that always sustained me as a depressed child #because i watched star trek tos religiously and still do #anyway #shoutout to showrunners and writers and marketing people and actors and everyone who makes a show #for seeing their fanbase of young mentally ill people and saying here #have this character that is amazing and that you love say this really motivational and loving thing #idk it’s nice #and just a good line in general #yeah #that’s all #byeeeee living up to my prof RAMBLES tag

[brainrotdotorg]

Back from an art market and sunburn as hell lmfaoooooo

#i made cumulatively about? #maybe 70-80 bucks in three hours lol #this market did like zero advertising #which isnt a bad sum!! not at all!! but damn i wish it was a lil more lmao #i still had a fun time i got to hang out with a friend : )) #so glad they invited me #but yeah. lol. im like so rednits fucking crazy its not even funny

[recalledproduct]

Scans of vintage funeral home postcards. I believe these served as advertisements back in the day.

#vintage postcards #most of them are from the 60's and 70's #i love collecting postcards i collect all different types #but these are my favorites #i get so excited when I find these at flea markets

[retropopcult]

Red Owl supermarket, Minneapolis, 1976

#retro #1970s #grocery store #Minnesota #super market #shopping mall #70s

[gonespacetruckin]

“Ballerina Blues” Pt. 1

Eeeee!! I’m super excited because I’m finally getting to work on a project that’s been on my mind for months now!!

I’ve had the 70’s Ballerina Barbie on hold for me at an antique mall for a while—-and today, I finally got to go get her!!

While I was super stoked, I feel honestly very mislead about the actual condition of this Barbie. But this goes for all the Barbie’s I have purchased from this same seller.

He told me that all she needed was a good bath—which is a vast understatement. Her legs were filthy, her body is covered in strange, dark yellow stains, and she had an old rubber band fused to her hair.

I’m not a novice to rubber bands fusing with doll hair, so that part of the cleanup was a cinch. And her legs, after a good scrub with a tooth brush covered in baking soda goo, cleaned up rather nicely.

Although I have had no luck with the dark yellow stains on her body. There’s a little discoloration on her chest that I will have to deal with, but that shouldn’t be a problem.

While making this post I’m waiting for her hair to dry—hopefully I can get the stains and such sorted out tomorrow.

I will try and document as much as I can.

I hope you guys like this!!

Have a good day and peace out!! :)

#barbie #barbie doll #dolls #doll #fashion #fashion dolls #70’s retro #70s style #doll community #doll collection #doll collector #doll collecting #collector #ballerina #ballet #ballerina Barbie #thrifstorefinds #thrifting #thrift store #flea market #restoration #restoring

[clemsfilmdiary]

Mean Streets (1973, Martin Scorsese)

5/24/23

#Mean Streets #Martin Scorsese #Harvey Keitel #Robert De Niro #David Proval #Amy Robinson #Richard Romanus #Cesare Danova #Victor Argo #George Memmoli #David Carradine #crime #drama #thriller #70s #New Hollywood #gangster #New York #Italian-American #black market #masculinity #macho #buddies #debt #epilepsy #cult films

[jewishbarbies]

taylor swift is the disney/amazon of music

#g talks #just (1) capitalist bitch controlling the market #with the biggest name out of convenience #and white feminism #now you get mediocre music & $70 tshirts #for the PRIVILEGE of wearing her name on your shirt #congrats #anti taylor swift #swifties dni #mine #/mobile #/okay to reblog

[hammill-goes-fogwalking]

do you see what I see...

#why is there no emoji for soul leaving the body #life goals 😻😻 #Deep Purple #Ian Gillan Band #Ian Gillan #60s #70s #vinyl collectors #vinyl community #flea markets #10€ each I mean------

[sonknuxadow]

the way nine says over and over in the show that he hates being called tails and to JUST call him nine not tails or tails nine but all the merch and mobile games and stuff keeps calling him tails nine. mean to him !!!!!!!!!!!!!!!!

#my guess is that its a marketing thing ?? like tails is a more recognizable name than nine so they had to put it in there somewhere #but still. kinda weird #anyway guess what i got today finally. he has 70 POINTS OF ARTICULATION ???? #the normal number of points of articulation for sonic toys is around 11-13... a lot of those are probably in his tails im guessing