the thing is there's like, a point of oversaturation for everything, and it's why so many things get dropped after a few minutes. and we act like millennials or gen z kids "have short attention spans" but... that's not quite it. it's more like - we did like it. you just ruined it.
capitalism sees product A having moderate success, and then everything has to come out with their "own version" of product A (which is often exactly the same). and they dump extreme amounts of money and environmental waste into each horrible simulacrum they trot out each season.
now it's not just tiktokkers making videos; it's that instagram and even fucking tumblr both think you want live feeds and video-first programming. and it helps them, because videos are easier to sneak native ads into. the books coming out all have to have 78 buzzwords in them for SEO, or otherwise they don't get published. they are making a live-action remake of moana. i haven't googled it, but there's probably another marvel or starwars something coming out, no matter when you're reading this post.
and we are like "hi, this clone of project A completely misses the point of the original. it is soulless and colorless and miserable." and the company nods and says "yes totally. here is a different clone, but special." and we look at clone 2 and we say "nope, this one is still flat and bad, y'all" and they're like "no, totally, we hear you," and then they make another clone but this time it's, like, a joyless prequel. and by the time they've successfully rolled out "clone 89", the market is incredibly oversaturated, and the consumer is blamed because the company isn't turning a profit.
and like - take even something digital like the tumblr "live streaming" function i just mentioned. that has to take up server space and some amount of carbon footprint; just so this brokenass blue hellsite can roll out a feature that literally none of its userbase actually wants. the thing that's the kicker here: even something that doesn't have a physical production plant still impacts the environment.
and it all just feels like it's rolling out of control because like, you watch companies pour hundreds of thousands of dollars into a remake of a remake of something nobody wants anymore and you're like, not able to afford eggs anymore. and you tell the company that really what you want is a good story about survival and they say "okay so you mean a YA white protagonist has some kind of 'spicy' love triangle" and you're like - hey man i think you're misunderstanding the point of storytelling but they've already printed 76 versions of "city of blood and magic" and "queen of diamond rule" and spent literally millions of dollars on the movie "Candy Crush Killer: Coming to Eat You".
it's like being stuck in a room with a clown that keeps telling the same joke over and over but it's worse every time. and that would be fine but he keeps fucking charging you 6.99. and you keep being like "no, i know it made me laugh the first time, but that's because it was different and new" and the clown is just aggressively sitting there saying "well! plenty of people like my jokes! the reason you're bored of this is because maybe there's something wrong with you!"
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the tiktokification of ao3
or: some of you fundamentally misunderstand ao3 and it really, really shows
i was talking about this with a friend a few days ago and since then i've seen multiple posts of various sorts that have just made me think about it more, so. here is me breaking down a disconnect i see particularly with younger members of the marauders fandom (i say marauders specifically just bc that's the only one i'm plugged into):
okay, so i've seen many (usually younger) marauders fans either talking online about how they wish ao3 was more like social media (specifically regarding algorithms) OR talking about ao3/fanfiction/fanfic writers as if they are operating under the same etiquette/guidelines/assumptions they would bring into social media platforms. this ranges from being mildly irritating to genuinely harmful, and i want to talk abt why.
first - you have to understand that social media, in this day and age, exists in a profit economy. and when i say social media here, i'm referring to platforms like tiktok, twitter, instagram, etc. all of these platforms exist in a profit economy where content is a product that can be monetized. this leads to a few important distinctions:
people posting on these social media platforms are generally posting with the intent to get their content seen by as many people as possible, as quickly as possible
they post with this intent because once their content is consumed by enough people, it becomes a product that they can monetize
therefore, if that content gets popular enough, these people can become influencers, where content creation is an actual job and their audience are, in a sort of vague and obscured way, similar to consumers purchasing a product
because of the profit economy surrounding social media, there are certain assumptions + forms of interaction that bleed across almost all social media platforms. the ones relevant to this little essay include:
operating under the assumption that anyone posting anything on the internet wants to go viral, ie. be seen by as many people as possible as quickly as possible in order to grow an "audience"
these influencers are creating content for us, their audience, so they should want to please us. they should also be trying to appeal to the broadest possible audience. therefore, if we dislike their content, we have a right to make that very, very clear.
in that same vein, we have a general right to critique content creators, as they are making a profit and we are the consumers purchasing their product--much like you might feel entitled to a certain standard of service in a restaurant where you are paying for the food.
when you carry these assumptions over to a platform like ao3, it creates problems. why? in a nutshell: because ao3 exists outside the profit economy
ao3 is a non-profit. it does not have an algorithm because it is not trying to sell you anything. this means that the writers posting their work on ao3 are not making a profit. we are not influencers. we are not creating monetized content to sell to a consumer-audience. where consuming content on other social media platforms might be comparable to eating at a restaurant, reading fanfiction on ao3 is more like coming over to someone's house and eating cookies that they made for free. you are in their house. the cookies are free, given as a gift. so what happens when those assumptions outlined above start to bleed over from other social media?
assuming that anyone posting fanfiction online wants their work to go viral -- i've seen this with popular fic writers getting questions like, "are you worried x isn't going to be as popular as y?" those questions are usually not ill-intended, but they demonstrate a fundamental lack of understanding about why writers post work on ao3. it's not to go viral. it's not to build any sort of online following. most of us who post on ao3 have jobs or schoolwork or other commitments, and writing fanfiction is something done for fun, out of a love for writing. those sharing their work online might be seeking community, but that is fundamentally different from seeking an audience, and in no way involves internet virality. if someone is posting fanfic on ao3 with the hope that it'll "go viral," then they likely either won't continue writing fanfic for long or will reach a point where they have to re-evalute their motivations, because seeking joy and validation by turning your art into a product for consumption just isn't very sustainable.
influencers are creating content for us, so we have a right to let them know if we don't like it -- nope!! fic writers are not influencers. yes, even the popular ones. no matter how much other people might blow their work up on social media, fic writers are still outside the profit economy. they are not creating content for an audience. they are not creating content for you. they are writing because they love it, and they are generously sharing it. if you don't like it, don't interact with it. you are never entitled to loudly and publicly proclaim how much you dislike a fic. i talk about this more here
we have a general right to critique fic writers, the same way we do with content creators/influencers -- again, no. you should not be treating fic writers the way you would treat an influencer on another social media platform, no matter how popular they may be. this is not to say fic writers are beyond all reproach; rather, it is a call-in to check your entitlement. fic writers are not little jesters entertaining in your court. they are not subject to your whims. they do not have to do things for you. they do not have to write things you like. in that post i linked on point 2, i talk about what etiquette might look like if you're really concerned that a fic writer is doing something harmful, but that is not what i'm talking about here. i am talking about the proliferation of negativity i have seen, especially on twitter and tiktok, where people essentially just talk shit about fics or fic writers as though they are entitled to have those fic writers working to please them. this is gross, and it needs to stop. you wouldn't go over to someone's house, eat the cookies they baked to share, and then spit those cookies back in their face and start shouting about what a shitty baker they are. or maybe you would--in which case, congratulations! you are Not A Good Person.
anyway, at the end of the day, a lot of this can be boiled down to: Because ao3 exists outside the profit economy, fic writers are not influencers, and you should never be treating them as though they are. i think i see this disconnect largely with younger people just because they've maybe only ever really understood social media within this sort of influencer-consumer-culture economy, and genuinely don't understand how to interact differently with the internet. so, consider this post a call-in to reevaluate the way you interact with fic writers and the etiquette you use when it comes to engaging with fanfic on ao3! i promise that ao3 being different from social media is a very, very good thing, and also a very, very rare thing, so let's treasure it and focus on fostering community rather than trying to morph it to fit the mould of influencer-audience dynamics that we see almost everywhere else <3
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Look, I get it, Punk has a very vast culture of music and fashion and really anyone who identifies as Punk would be smart to delve into those things and at least research them, if not adopt them to a certain degree (Punk fashion especially as it's mostly based on reducing consumption and upcycling, which any self-respecting Punk should try to do)
But at the end of the day if there were two rooms full of self-identifying Punks, who'd you rather spend time with?
The ones dressed in Khakis and Button-Ups that listen to indie or pop or whatever, but would gladly break a chair over a Nazi's skull and rip Bezos' nails out one by one
Or the ones dressed in Spikes and Leather that listen to the Clash and Sex Pistols, but think trans people are pedophiles in disguise and homeless people don't deserve human rights
By using "Music Based Subculture" as the End-All-Be-All of what Punk is, you're literally holding the door wide open for a bunch of mouth-breathing capitalist republican conservative Nazi assholes who just happen to like loud music to invade our space. I don't give a flying fuck what someone wears or what they listen to cause at the end of the day it literally doesn't affect me even a tiny little bit. Their ideology and worldview, on the other hand, does.
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you have to go to work so you can pay for your doctor, who is not taking your insurance right now, and if you say i can't afford the doctor's you are told - get a better job. it is very sad that you are unwell, yes, but maybe you should have thought about that before not having a better job.
(where is the better job? who is giving out these better jobs? you are sick, you are hurting - how the hell are you supposed to be well enough for this better job?)
but you go to the doctor because you had the nerve to be hurt or sick or whatever else. and they tell you that it is because you have anxiety. you try your best. you are a self-advocate. you've done the reading (which sometimes pisses them off worse, honestly). you say it is actually adding to my anxiety, it is effecting my quality of life. so they say that you are fat. they say that all young people have this happen to them, isn't it a medical marvel! they say that you should eat more vegetables. they say that you probably just need to lose a little more weight, and that you are faking it for attention.
(what attention could this doctor possibly give? what validation? that's their fucking job, isn't it?)
there is always a hypochondriac, right. someone always tells you about a hypochondriac. or someone who is unnecessarily aggressive during the worst days of their life. or someone looking "for a quick fix". or some idiot who wasn't educated about how to properly care for themselves who just abandons their treatment. and again, the hypochondriac, the overly-cautious hysteric. these people don't deserve to be treated like humans (right), and since you might be one of these people, you also don't get treated like a human. because those people can really fuck with the system, you now have to pay for it. and besides. you're actually probably faking it.
(more often than not, you find a 2:1 ratio of these stories. for every "hypochondriac", there are 2 people who knew something was wrong, and yet nobody could fucking find it. the story often ends with pointless suffering. the story often ends with and now it's too late, and it's going to kill me.)
you are actually just making excuses. someone else got that procedure or that diagnosis and he's fine, you should be fine too. someone else said they watched a documentary about other inspirational people with your exact same condition, maybe you should be inspirational, too. you're just too morbid. your pain and your experience is probably just not statistically concerning. it is all self-reported anyway, and you're just being a baby.
(once, while sitting down in the middle of making coffee, you had the sudden, horrible thought - i could kill myself to make the pain stop. you had to call your best friend after that. had to pet your dog. had to cry about it in the shower. you won't, but that moment - god, fuck. the pain just goes on and on.)
you know someone who went in for routine surgery and said i still feel everything. they told her to just relax. it took her kicking and screaming before they figured out she wasn't lying - the anesthetic drip hadn't been working. you know someone who went in for severe migraines who was told drink water and lose weight. you know someone who was actively bleeding out and throwing up in the ER and was told you're just having a bad period.
in the ER there are always these little posters saying things like "don't wait! get checked today!" and you think about how often you do wait. how often the days spool out. you once waited a full week before seeing the doctor for what you thought was a sprained wrist. it had actually been broken - they had to rebreak it to set it.
but you go into the doctor. the problem you're having is immediate. the person behind the counter frowns and says we're not taking your insurance. you will be paying for this out-of-pocket.
they send you home with tylenol and a little health packet about weight loss or anxiety or attention deficit. on the front it has your birthday and diagnosis. you think about crying, and the words swim. it might as well say go fuck yourself. it might as well say you're a fucking idiot. it might as well say light your money on fire and lie down in it. and the entire fucking time - the problem persists.
it's okay. it's okay, it's just another thing, you think. it's just another thing i have to learn to live with.
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