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jdpink · 1 year

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The earliest attempts at crafting nonalcoholic beer in the United States date back to the days of the Volstead Act, when, under Prohibition, the legal alcohol content of any beverage was set at 0.5 percent. Facing certain financial ruin, inventive brewers at companies like Pabst and Anheuser-Busch developed a technique for making “near beer” that could meet this legal threshold. Their method involved fully brewing a standard beer—from mash to boiled wort to hops and fermentation—then boiling off the alcohol until the alcohol content was sufficiently reduced. A second option, developed later in the 20th century, involved reverse osmosis, essentially an elaborate filtering method via distillation that arrived at the same result: a beer at less than 0.5 percent alcohol content, “dealcoholized” from a fully realized base product.

And so it went for nearly a hundred years. Somehow, with all the immense sales growth and large-scale investment in craft beer across the late 20th and early 21st centuries, nonalcoholic beer remained staid—a drinking culture castaway relegated to an afterthought produced by only the largest beermakers.

How quickly the world changes. In 2012, a guy named Bill Shufelt was balancing a high-level career as a trader for a global asset management firm while training for an ultramarathon (as one does). He made the choice to go sober—“a life hack,” in the current parlance.

He linked up with an experienced brewer named John Walker, and together they tested and tinkered, brewing batch after batch in an attempt to create nonalcoholic beer from scratch—no boiling or osmosis or dealcoholization required. It took them years to get the recipe right, and its exact steps remain a closely guarded secret. But in 2018, Shufelt and Walker canned the first commercial shipment from their new nonalcoholic beer brand, dubbed Athletic Brewing Company—an aspirational bit of naming that speaks to the brand’s ongoing remit within the world of high-performance athletes.

Rarely in American consumer history are we given such a clear-cut case of a mono-brand industry disruption of measurable scale and influence. In less than five years, Athletic—no doubt aided by the fiduciary acumen and connections of its co-founder—has been able to raise $226 million and counting in venture capital.

Athletic is, according to Inc. magazine, the 26th fastest growing company in America—that’s any company, not just beer—with an eye-popping three-year revenue growth metric in the neighborhood of 13,000 percent.

https://punchdrink.com/articles/nonalcoholic-beer-golden-age/

#athletic brewing #beer #na beer #soblr #quit drinking #alcohol free #drinking #dry january

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thenamesnotatallrelevant · 2 years

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Beer as a binding agent

When I gave up drinking beer, I was able to reduce my calorie intake including 90% of what’s left of my social life.– 名前がない男の人

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#alcoholic #beer #drinking #quit drinking #quotable quotes #quotations #Quotes

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badolmen · 4 months

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WARNING 18+

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#ra speaks #it’s a silly joke/pun dw #we stay silly :3 #edit:#woahg. that’s a lot of notes. hi everybody o/#10k. stop clenching your jaw and drink some water.#15k. eat some fresh fruit this week! I’m having kiwis tonight :]#20k. quit sitting like a shrimp it’s bad for your neck! sit up straight and do a little stretch every now and then #25k. I’m up at 2 AM but I’ll get to see the sunrise today :] if you can’t see that I hope you admire the sunset later today #30k. do something fun you haven’t done in a while. I haven’t drawn in months - I think I’ll paint a cat tomorrow :3

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markliebrecht · 1 month

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STATUS: 🍀03.17.24☘️ | 🌓 | -5°C | ☁️ | Resting 😌

It’s been a while, so let’s catch up:

We put an offer down on a house, and it was accepted on the condition it passed inspection. It did not. The immediate repairs could cost us as much as an extra $100k, so we walked away from it and are now waiting for our down payment to be returned so we can find another house.

On Wednesday we will be looking at another house that looks promising. I’ll also be seeing my accountant that morning, so it may end up being a really good day, or a day I wish I stayed in bed.

Next week I’m taking a vacation. My oldest is on spring break, so I’m going to spend some time with my family. Depending on the weather, we’ll hit up the zoo, the art shop and possibly spend the week looking at houses.

This weekend my daughter and I have been on antibiotics. She has been sick for almost two weeks. Her fever went away on Tuesday, I kept her home from school on Wednesday just to be sure she was fine, she went to school on Thursday but was sick again on Friday. The doctor thinks she was got over her flu/virus and picked up a new one at school on Thursday. I am seeing a reason for her to start wearing a mask at school again. Saturday afternoon the doctor called me with her test results: she picked up strep throat. Because I was coming down with a sore throat and a cough he wrote me a prescription too. I made it 40+ years without ever having it. I would have been happy to continue with my streak.

I saw that there is a small comic convention this upcoming Saturday. I may check it out to see if I want to apply for a table next year.

I’ve been watching a lot of art vlogs about opening art shops this week. I’m thinking I may start one in the near future. I figure if I’m making art anyway, I may as well have a place to sell some of it. I currently have a couple stacks of comics with my work in them that I need to sell, and I’m not quite sure how I’m going to sell them. Yet.

Oh! I almost forgot: I have fatty liver disease. I went for an ultrasound last month to confirm this. I’m not too worried. I’ve dealt with this before, and it can be reversed with diet and exercise. This past year my diet and exercise routine have gone to shit, so I am seeing a dietitian on Tuesday to help me put together a meal plan that I can maintain. Next, I start exercising for an hour a day, I just need to figure out what that will be. Possibly biking or walking/running. I may train for a marathon. That seems like it may be a good way to burn fat. Oh, and I have officially quit drinking. I never really drank that much in recent years. I just need to get rid of what I have. It’s almost funny, all the houses we’ve been looking at have bars in the basement. I’m sure I can convert those into coffee bars instead.

While they were looking at my liver, they found out I have something going on with my left kidney. Because of that, I’ll be going for a CAT scan sometime in the next month or two. Hopefully it’s nothing. 🤞 🙏

I don’t want to end this on a downer. So, I’ll just mention that someone reached out to me and asked that I ghostwrite their next book. I ghosted them. 👻 If you’re going to ask someone to help you with something, don’t be vague. Tell me your budget and what the book is about. Do not tell me to just look at your website. I don’t give a shit about your website. If you want to talk business with me, be a professional about it.

I’m not sure that was the happy note I had in mind. Uh…I got new shoes today? Maybe now my knee and hip will stop hurting after walks? Yay? Now you know!

#buying a house #house hunting #g.i. joe #knowing is half the battle #fatty liver disease #fatty liver #ghostwriter #diet #exercise #strep throat #streptococcus #st. patricks day #soberlife #sober #quit drinking #comics #vlog #art shop

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woodibits · 7 months

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DOING THIS CAN REDUCE THE RISK OF DEMENTIA BY NEARLY 30%!

#dementia #coffee #wine #quit drinking

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patmccashin · 1 year

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What are the Best Movies About Getting Sober?

Watching movies About Getting Sober can help motivate you while going through the hardest times of recovery. These movies are funny, heart warming and entertaining but also contain lessons and messages that can help you on your journey. While you want to avoid too many passive or sedentary recovery activities like watching TV, you get a free pass on these movies. What are Your Favorite Movies…

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#addiction #alcoholics #alcoholism #getting sober #quit drinking #quitting alcohol #sober activities #sobriety #sobriety movies #thriving in sobriety

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toptrendingterminal · 1 year

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#rehabilation centre in meerut #best rehabilation centre in meerut #best de addiction centre in meerut #best nasha mukti kendra in meerut #nasha mukti kendra in meerut #quitsmoking #quit drinking

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bryannellium-blog · 2 years

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#quit drinking #rain sound #binaural beats #rehab meditation #binaural beats sound therapy

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jdpink · 1 year

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Is there a brewing (I see what you did there!) fad of not drinking in Silicon Valley? Yes, for sure. However, it seems to be running parallel to much more use of cannabis and hallucinogens, at least on the West Coast. So it’s not exactly asceticism.

Elon’s response to my original post included his comment “Alcohol is a legacy drug”, which I think points to the future.

#alcohol free #alcohol #quit drinking #drinking

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poorly-drawn-mdzs · 4 months

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