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#might end up redoing this either full page or digitally because this is just one corner of a page of sketches to save room lmao
hobbitofgallifrey-art · 9 months
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pixiealtaira · 5 years
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Into The Woods
Here it is... day 15 of Kurtoberfest...2016
It is not Blaine friendly, it is a break-up fic.  It features the Warblers and Elliot.
Rated M...but probably doesn’t need that high a rating.
Kurt centric
Summary: Kurt is Lost In The Woods.
 In to The Woods (not posted)
Kurt Hummel was lost in the woods.  At least that is what his Facebook page was shouting. He’d already called his dad and informed him he wasn’t ‘lost’ lost in the woods, but he was…in a manner of speaking…lost in the woods.
Kurt Hummel was lost in the woods with a tent and air mattress, three sleeping bags, several blankets and two pillows, plenty of clothing, a cook stove so he didn’t have to build a fire, a cooler full of food, a cooler which was filled with bottled water, a generator that he peddled on which he could make enough power with to charge his laptop, cell phone and the lantern he used as his main light source at night.  He had a very comfy camp chair and a portable table.  He had his digital camera and several novels he’d been waiting to read until he’d had enough of a school break to do so.  He had notebooks and pencils and even a sketchpad and watercolors, watercolor paper, tape and a great selection of paintbrushes. He had his laptop and several days’ worth of downloaded movies, his old IPod classic which held music and only music and enough music to listen to all week almost without repeating a single song.
He had a working cellphone, cell phone service and he even had internet since he’d set his phone up as a Wi-Fi hotspot.
He was perfectly content to remain lost in the woods for the rest of the godawful ‘camping’ vacation…which was three more days.
It started with a magazine article and a desire to try to ‘fix’ his relationship with Blaine.
He and Blaine could not live together. It seriously was as simple as that.  The evening Blaine had moved back in, within hours of sending Rachel off, Blaine started fussing about the loft. He wanted to redo the book shelves, he wanted the bathroom reorganized. Heck, in the bathroom he wanted to come up with the money needed to have the bathroom renovated so the toilet and sink were in ‘better’ spots for Blaine’s use, regardless of Kurt’s insistence he would have to ask the landlord about that in the first place and they were never going to come up with the money considering a certain someone had no steady job.  Blaine needed things done his way in the kitchen, even though he used it less than Kurt. It only got worse when Kurt spoke about school.  Kurt understood that’s June’s showcase took a lot of time and that just because it happened didn’t mean it was completely over and Blaine could just start ignoring her.  Kurt pointed out that Blaine still had classes to attend and that he hadn’t thought Blaine skipping them when preparing for the showcase was a good idea to start off with and Blaine certainly should not keep skipping them when he wasn’t working towards an actual event.
Kurt was reminded that he wasn’t the boss of Blaine and that Blaine could do what he wanted.  Fine and dandy, however, the tantrum tossed when Kurt refused to skip class and meet up for an afternoon of gaming with Sam while Sam was in town finishing up paperwork at the model agency was uncalled for and ridiculous.  The semi silent treatment…Blaine refused to speak to Kurt when Kurt spoke but Blaine was happy to tell Kurt about how mean Kurt was acting and how much he had hurt Sam’s feelings (Kurt hadn’t, he’d texted an apology to Sam with the explanation that Kurt could not miss his dance class and that he’d buy Sam dinner when he was in Lima next and Sam said he was fine with it) so long as Kurt just sat and took it and didn’t dare speak back…was annoying and irritating.
Then there was the wedding crap.  Kurt told Blaine the hour after they got engaged that he was NOT getting married until he had finished university...and maybe even landed a full time serious job in his fields of choice.  It was NOT happening.  Kurt heard nothing different from Blaine about it either.  Until it passed a year of being engaged and all of a sudden Blaine kept coming and telling him about potential sites and potential caters and asking for him to make a firm decision on colors and a guest list.  Kurt had never even mentioned colors or a guest list, ever…not to even make a non-firm comment. Kurt’s reminder that he still had two more years at least and maybe more before even THINKING about a wedding seemed to not be heard…at all…not any of the 500 or more times he said it. (Neither did Kurt’s reminder that KURT had his wedding planned down to the number of filler flowers in the table displays, thank you very much…so Blaine needed to back off and chill out because so far nothing Blaine had brought forward would ever work even in whatever dream reality Blaine was working under. When Kurt decided that it was time for a wedding, Kurt would then present his fiancé with five choices and after that make five calls and they would be ready to go.  That had been yelled the fourteenth time Blaine asked Kurt if he thought Forest Green and Peach would be good for wedding colors. )
All that added with the fights about shoes and clothing and picking up after one’s self and TV choices and movies and gaming and food choices and washing dishes and chores and jobs and rugs and towels and bathroom timing and personal hygiene and good lord everything…Kurt and Blaine were not at a good spot coming up towards the end of the semester.
NYADA’s last day for underclassman was the 16th of May.  NYADA’s seniors walked the 10th, with all that week before dedicated to the seniors presenting their final projects and stuff and the seniors taking all their finals for non-presentation classes.  It was a dead week for the rest of the campus…it was supposed to be used to study for finals and any presentations they might have during their finals week…unless you were involved in a seniors project.  Kurt was not during the end of his second year…or rather his job had already been done and he wasn’t needed on campus. Furthermore, he had already presented for three classes, finished and turned in his huge paper for one class, was complete and ready to present in two classes and didn’t need much more studying for his finals in the rest. To top it all off, he’d taken off the whole of dead week from all jobs, because the year before during dead week Kurt had been buried under so much work it had not been funny. He had just neglected (or blocked) to remember why he’d been so far behind and working so hard to catch up.
When Kurt came home on the last day of April, Blaine was already home.  He was sprawled out on the couch and had his face buried in some sort of magazine.  Kurt hung up his bag and coat, pulled off his boots, and went to sit by him and turn on some TV until he had to move again…or make dinner, even though it was Blaine’s night to feed them.
“Hey Kurt,” Blaine said as he noticed the TV go on. “You should read this article.  I bet we could get some ideas on how you could fix our relationship.”
“We could certainly use some help, but I’m sure a therapist would be a better option than a magazine article.”  Kurt replied.
“I told you, I’m not going to therapy.  It is a waste of time. My mother says it has not helped one single bit for either her or my dad, so I doubt it would help us.”
“Well, you do have to sort of show up for it to help…” Kurt said under his breath. Louder Kurt said, “So what does the article say?”
“It talks about activities couples can do together to reconnect and get back into tune with each other.  We should go camping!  It says camping allows couples to rely on each other and talk to each other without distractions.  We could go before finals.  We should totally do the full week!”
“Don’t you need to study and finish up projects?”  Kurt asked.
“Ok…we’ll come home late Friday.  I’ll have the whole weekend.  We can leave this Friday, right after your morning class.”
“I have a presentation to give at my 1pm class.”
“Ok…right after that.” Blaine said bouncing on the couch.
“Is it even all the way thawed out anywhere?”  Kurt asked.
“Thawed? I guess.  It’ll be great!  I know the perfect place to head off to! You get everything together and I’ll get the place set up.  Oh…we’ll need to rent a car.”
Blaine’s confusion at the word thawed should have been the first clue that he and Kurt didn’t have the same idea of camping.  That and the word car.
“Leave that to me as well, Dad gave me the number to some of his friends.” Kurt said.
Had Kurt thought about things for much longer, instead of simply going into planning mode, he probably should have figured out that Blaine’s idea of camping and Kurt’s idea of camping were very much two different things. Except, Kurt rather liked the idea of camping, of peace and nature and relaxing, so he didn’t think about it long and just jumped into planning mode.
Kurt called one of his dad’s friends the next day, who rented him a SUV since he wasn’t sure where they were going camping and he might need a 4wheel drive. Kurt also called NYADA’s student recreation center and found out that they did rent out tents and camping gear, also if he chose to buy they gave him the name of three sporting goods shops who gave tremendous students discounts.  Kurt rented the tent and camp stove with a full propane tank, but when they showed him the pedal powered generator and external batteries to be charged and used with laptops and other larger items, Kurt went to the sporting goods shop and bought that (he’d already bought sleeping bags after their snowed in day). He bought the type of camp food that was like military MREs, but which he hoped tasted a bit better…although some of the MREs his dad forced down him when he was younger weren’t too bad. He bought other food too…hot dogs(which were only edible outside cooked over an open fire) and potatoes for a fry-up, marshmallows and eggs, some good fish that was frozen, onions and peppers and other things to make tinfoil dinners. He even gave into nostalgia and bought spaghetti circles and meatballs and canned raviolis and hot chocolate packets and instant oatmeal. He broke down and bought sodas, not just his Diet Coke, but fun root beers and other fruity sodas in bottles and regular cans of Cokes and Pepsis and Sprites. He found a good deep pot for Dutch-oven cooking and bought the makings for peach cobbler and a good outdoor fry pan that could sit over open flames or on a camp stove, he added a smaller pot and camping utensils and camping dishes for himself and Blaine that he could wash but he wouldn’t have to risk his matching place settings at home. He bought two coolers and four of the reusable ice packs to keep frozen food frozen for a decent amount of time. He bought enough bottled water to cook with and drink and even wash their hands and face with for a whole week. And, since Kurt did not trust the weather, he also bought long-johns, silk and thermal and two pairs of fleece lined jeans.  He bought two cable knit sweaters...one wool and one cotton, two fleece pull overs, a good multi-layer hooded waterproof coat which wasn’t too bulky to be comfortable, good gloves which included fingertips with which he could use his phone, nice lined boots and lots of good thick socks…oh, and a few hats.  He bought a hiking pack which he could put all his clothing and some food in, a compass and a good fire starting kit, a first aid kit that was geared towards outdoor recreation use but would be wonderful to add to the loft, and a wonderful water bottle/canteen which he couldn’t wait to take jogging with him when the whole camping thing was done.  He had never been so glad a store stayed open till 9pm in all his life.   When he got back to the loft, Blaine wasn’t there…he’d left a note saying he was out with some friends and that he’d be ready for Kurt to pick him up at three and could Kurt have the car gassed up and ready to go at the time as well.
Kurt spent the night washing clothes and getting everything ready for the next day. He charged all his devices; he loaded movies and games on the laptop.  He pulled out board games and card games and books to read. He pulled out his travel art box, and filled it with pencils, watercolor paints, brushes, and his watercolor paper pad and his sketch pad.  He found the extra SD cards for his camera and the extra battery pack and made sure it was charged.  He packed extra notebooks.  He packed a ‘goody bag’, just in case Blaine’s bonding activity ideas were more on the physical side.  He pulled out the three sleeping bags he’d bought after they were snowed in, the extra blankets and the pillows that could travel and their air mattress (bought when Sam was living there at the loft).  He packed everything into the SUV except the stuff he wanted to move to the SUV last minute.  
He finished packing as soon as he got done with his dance class, where everyone presented their pieces so that Miss July could go somewhere right after she sat through graduation. Kurt was exhausted but he thought he nailed it, which was good.  Blaine wasn’t home yet and so Kurt finished packing and had everything in the car ready. Blaine was dropped off by someone at 2:45 and ran up to the loft just in time to meet Kurt who was bringing down his art box and the last sack of groceries (seasonings and stuff from their own kitchen).
“Kurt as soon as you put that in come help me bring my stuff down and then we can be off!” Blaine yelled.
When Kurt got back up to the loft, Blaine handed Kurt a large duffel bag. Kurt locked up as Blaine carried down a large paper sack full of some sort of bottles and his travel cosmetics case. Blaine took those two items with him into the front of the SUV and Kurt packed his bag into the back.
“God, this car is huge! I don’t see why you thought we needed something so big.” Blaine complained as Kurt got into the driver’s seat. Once again, Kurt should have considered that Blaine’s surprise should have been a clue to his idea of camping.
“I didn’t know where we were going so Dad’s friend thought we might need 4wheel drive.” Kurt said.
Blaine nodded. “We might, I didn’t ask.  It’ll take about five hours to get there once we get out of the city, so we’d better head now.  Take I-80 until you get to almost Watkin’s Glen.  There might be tolls. Wake me at Binghamton if I’m not awake by then…or if you stop for food.”
Then Blaine popped his head phones in and leaned his head against the window.  He was snoring before they were even out of the neighborhood. Kurt popped his music in and settled in for the drive, singing along as he drove north.  Kurt stopped for food without waking Blaine.
He woke Blaine up when he was supposed to, and they stopped for dinner at a fast food drive-thru.  Blaine then spent the next half hour chattering about presentations and how annoying it was they were all needing to be done the week of finals.
“Why didn’t you take the option of presenting early?” Kurt asked.
“Why would I do that?” Blaine asked back.
“Because it allows you to space yourself better?”
“But it makes it so you don’t get as much time as everyone else to complete stuff.” Blaine said.
“Well, you do…I mean I know in three of those six classes you share with me the paper or presentation project is in the syllabus and so you’ve had since the start of the semester to work on it if you wanted to.  If I chose to work on it early and have it down and ready to present early I don’t see how I’ve lost time.  I just used it to my advantage.”
“But you could have done more or added more or changed things over the next week or so!” Blaine exclaimed.
“Why would I need to if I already have it done?” Kurt asked back.
Blaine just grumbled and glared at him.
“When you get to the turn off to go to the state park, take it and drive along the road you’d take to get to the back way into the camp grounds.”
“I’ve never been up here Blaine, I don’t understand where you want me to go.” Kurt said.
“There is a sign for a bed and breakfast and an inn…take that exit and follow along.  We aren’t going that far though.”
Kurt sighed. “Just tell me when to turn Blaine.”
Blaine snorted and played on his phone and Kurt drove until Blaine told him to turn.  Then Blaine started paying close attention to the road.
“See that turn right up there…the big open gate.  Turn there.” Blaine said.
Kurt turned, frowning.  
He followed the paved road up and around a bend and to the front of a large lodge thing.  He should have known. Blaine reached over and blasted the horn and guys spilled out the front.
Wes and David led the wave of boys who spilled out. Kurt noticed Jeff and Nick as well, and thought he might have seen a few others around somewhere…school, callbacks, or maybe even Dalton.
Blaine jumped out of the SUV and Kurt let his head fall forward against the steering wheel.  He sighed and got out of the car, watching as Blaine was passed from group to group for hugs and high fives and chest bumps and the whole nine yards.
“Kurt! I’m so glad Blaine talked you into camping with us!” Wes shouted, so Kurt could hear him over the noise the other guys were making.  “There is a fire out back and we’ve already set out drinks.  There is still some chowder on the stove if you haven’t eaten yet. Richards will be up later to clear it away, but he’ll leave snacks out, so don’t worry if you’re not hungry now. Would you like to take your bags up before you head out back?”
Kurt watched as Blaine draped his arm around a guy Kurt wasn’t familiar with and moved with the group of boys towards they backyard.
“I guess I’d better.” Kurt said.  He reached in and grabbed Blaine’s duffel bag and his backpack, giving the rest of the gear in the back a longing look. David was waiting for him instead of Wes.
David showed Kurt a room with double bed. “Wes got called to see if Richards would leave out stuff to make s’mores with. You lucked out; Blaine won the flip for this guest room.  Jeff was put out because he and Nick are one of the bunk rooms and he has to share with Lenny.”    
Kurt smiled.  He dropped off the bags and followed David out towards the back through the house, taking note of where everything was.
Half an hour later he went back into the kitchen for some soup.  Blaine hadn’t even acknowledged Kurt since they pulled up other than to get the keys so he could get his stuff from the front seats where he’d left it and then bring the keys back to Kurt.
Jeff wandered in a bit later, to see Kurt rinsing out his bowl.
“You don’t have to do that.  Richards is here.  He’ll come wash up later.”  Jeff said.
“I feel better if I do.” Kurt said.  
He listened to Jeff talk about his classes and clubs he was involved in.  He hadn’t realized Jeff and Nick were both at NYU and that several others they went to school with were at Columbia.
“Are you going to shoot with us tomorrow?” Jeff finally asked.
“Shoot?” Kurt asked.
“Wes has set up the archery range, but he’s also got trap shooting set up.”
“I haven’t ever done that.” Kurt said.
Jeff looked at him oddly. “Have you ever shot a gun?”
Kurt snorted.
“We go hunting.” Kurt simply said.
“Oh. I bet you could come shooting with us then. Of course if you don’t want to the hot tubs are both filled and the courts are set up and there is always gaming and TV in the house.  The pool isn’t filled though. This is the week the official pool cleaners come out and scrub it so it needed to be empty for that.”
Kurt just nodded.
“We should go see if they’ve started telling scary stories yet!” Jeff said, dragging Kurt back out to the yard.
Kurt watched as the guys told stories and drank and Blaine talked and chatted with everyone but him, leaning in and snuggling in to random guys all night. Blaine spent a good amount of time with two blonds in particular, both darker blonds than either Sam or Adam, but blonds none the less. Kurt mostly hung with Jeff, while Nick seemed to be having it out with a red headed man about the amount of alcohol he was consuming.
Kurt went up to bed at 1am.
He was one of four out of 25 up before 10am.  Wes was up working on some school work and two guys Kurt didn’t know, who ended up friends of David’s from Yale, were out in one of the hot tubs.
Richards was a very nice man in his early 50s who took care of the lodge throughout the year and stayed to do all the work needed when people were at the lodge.  He made a mean coffee cake and had no problem with Kurt making himself an omelet.
Richards showed Kurt the ATVs, all with keys ready so that they could be used, the dirt bikes and gear and the trails and explained how far back they could go before running into other people’s property or into the state forest.  There were a lot of woods out back and to the north of the house that Wes’ family owned.  He was warned not to get lost.
Blaine was finally awake around noon and Kurt joined him for lunch, along with most the rest of the guys.
Jeff bounded up to Kurt and Blaine (and the two blonds and a dark haired man whose hair was actually a mess of ringlets).
“We are going to the range this afternoon to shoot.  Wes decided he wanted to do skeet shooting and we don’t have the proper set up here for that.  Do you still want to come?” Jeff asked.
“Sure,” Kurt said.
Blaine looked at the two blonds who shook their heads and then answered. “I think I’ll stay here. I’m not big on shooting.”
Jeff looked at Blaine weird. “You love shooting with us.”
“I just think I’ll stay, but Kurt should definitely go if he wants.”
Kurt sighed and rolled his eyes.  “I’ll follow you guys. When are we leaving?”
“We are heading out at 2.” Jeff answered and then waved as he bounded off to the next bunch of guys to see who was going.
“Are you sure you don’t want me to stay, Blaine?” Kurt asked.
“I’ll be fine.  I’ll hang with Ricky and Edwin. I doubt you knew them; they both graduated my first year at Dalton.  Ricky was the head of the Warblers council before Wes, he served with Wes and Wes’ cousin Lance,” the blond wearing the man bun waved, “and Edwin was fencing champion.  That’s why I knew all about fencing when we got to stage fighting class…I use to watch Edwin fence all the time.”
Kurt smiled while struggling to keep his snort in.  Blaine had been called out over and over and over for improper fencing during class, and ignored the teacher every time…insisting he knew the real rules. Kurt hadn’t interfered with that mess. Blaine and the professor’s animosity towards each other had become legendary and Kurt wanted no part in it. He and Blaine had not been paired since the fiasco that occurred the week he’d been able to participate again in class after being bashed in the head, so it was just easier to stay out of the fuss and focus on class and not upsetting Blaine by paying too much attention to any specific other people in class.
“I’m sure you’ll have fun, then.” Kurt said.
“Are you sure you’ll be ok, Kurt?” Edwin asked. “Don’t let Jeff bully you into shooting if you don’t want to.  Blaine has told us all about how you aren’t into things like sports and horror movies and such and prefer clothes and fashion and musicals.”
“Really now?” Kurt asked, smiling the type of smile that would have warned Santana and Rachel he wasn’t happy.  Blaine seemed not to notice.
“I’m sure we could find you some of the movies you’d like,” Ricky said. “Wes has girl cousins who come up here to the cabin every summer.  Most the movies pulled out for the week are horror or action movies, you know…guys films…though, sorry.  I’m sure you’ll have time to watch other things though when we are doing the tournament video games later today and tomorrow.  There is a TV in the back room past the gym equipment since we use the TV room, the theater and the gaming room for tournaments, but it’s hooked up to a DVD player and the satellite.  Patrick and Felix are really the only ones who don’t participate in the tourney. Felix totally would but his brain won’t let him be in the room with video games for long.”
“I’ll be fine, I’m sure.” Kurt said.
“Felix is the boy who looks like a clone of David.” Blaine said.  “Patrick is the red head without the huge mass of freckles.  Neil has the freckles.”
“Thanks, Blaine. Did I see Conner last night?” Kurt asked.  Conner was one of the non-warblers Kurt had been friendly with when at Dalton.  Blaine had hated him since.  Kurt had always thought it hilarious that Blaine hadn’t wanted to date him or notice Kurt’s crush on him but had bristled up like a dog protecting its bone whenever Kurt spoke with Conner.
Blaine growled. “Yes, he’s here with his boyfriend, Jake.”
“Cool, I’ll have to find him and catch up later.” Kurt said.
“Kurt, he is very serious about Jake.”
Kurt rolled his eyes. “Yes, Blaine. I’m sure he is.”  Kurt fiddled with the ring on his finger.   He and Conner had never been like that anyway…Conner wasn’t even out at the time to anyone and Kurt was who he’d approached about things. Kurt had once asked why he didn’t talk to Blaine and Conner had answered that he knew Blaine couldn’t keep a secret. Kurt had just nodded. “Who was the guy Nick was tal…”
“Come on, Blaine. Let’s go see if they’ve started the after lunch movie!” the dark haired guy said as he pulled Blaine towards the huge theater room that Kurt had seen on the way to the kitchen.
“Have fun later, Kurt!” Blaine yelled as he bounced after the others.
Kurt sighed at his questioning being interrupted. He went out to check out the trails in the woods to the north of the house.  He’d at least get hiking into his foiled camping trip.
Ten minutes of slow wandering into the woods on the largest trail and he could no longer hear the boys screaming and yelling at each other outside where they were playing basketball and tennis.  Five minutes after that several game trails broke off the path and Kurt decided to take one of those to see where it led.
It was a short trail, not more than about 100 to 200 steps. It led to a lovely clearing with a brook running through the back of it and wildflowers peeking through the carpet of old fallen leaves.  There were some great trees surrounding the clearing, huge green leaves making the light coming through dapple over the few evergreens.  Kurt brushed the leaves away, finding the ground mostly dirt under a copse of evergreens and birch and giving away to green grass which was trying to fight the dead leaves.
He made plans to come out the next day with his sketch book and pencils and possibly the camera before heading back to the house so he didn’t miss the trip to the shooting range.
It wasn’t all that late when Kurt got back, so he joined Jeff and Nick at the archery set up at the far end of the lawn.  He didn’t see Blaine anywhere.
Using the bows Wes had for everyone’s use was fun, but Kurt missed his own. When he complained Nick teased him.
“What,” Kurt said. “My dad’s cousin was ecstatic when he learned of my interest in bows.  Granted it started because I watched Robin Hood, but it was something he could work with in making a connection, you know. So when I outgrew my first bow, he took me and had a friend make me a longbow I could hunt with but would also look cool and be useful as a prop.  I also have a hand crafted recurve and he is trying to convince me to come to the dark-side and join his love of cross-bows.”
“You’ve hunted with a bow?” Nick asked.
“I’ve gone bow hunting.” Kurt said. “I try not to actually hit anything and my dad and his cousin’s family all promise not to tease me too much when I cry as they field dress Bambi.”
Jeff had to sit down because he was laughing so hard.
“You should have joined the archery team at Dalton.” Jeff said.
Kurt snorted. “Do you remember what happened when Drew’s tire went flat?”
Nick snorted.
“The day at the Lima Bean?” Jeff said.
“Yeah.  I offered to fix it and Blaine got all ‘You can’t do that. You don’t even like sports. You’ll mess up your hands. You’ll mess up Drew’s car. You’ll mess up your uniform. What makes you think you could actually fix a car?’ condescending about it, so I just called someone because Drew didn’t even know who usually looked after his car.”
“Yeah, I remember.” Nick said.
“I decided there that if Blaine wanted this fairy prince idea of me then who was I to ruin it?  He wasn’t listening to anything contrary to it anyway, why force the issue? I joined badminton as my sport, although I admit if the ballroom dance team had had an opening I might have considered that. I steered clear of those sports that Blaine considered too much for my delicate little self and just let it be.”
“So, you could have changed the tire?” Jeff asked.
“Jeff, my dad is a mechanic. We own Hummel’s Tires and Lube. I’ve known how to change a tire since I was 8…by myself for the most part.”
Nick laughed.
“But, Blaine says you work as a singing waiter.” Jeff said.
“I like that job.  I also work at Vogue.com.   My choice of jobs is one of those just because I can do it doesn’t mean I always want to do it things.” Kurt said.
Wes called them to head off before anyone could say anything more.
To Kurt’s surprise, there were 18 guys heading to the shooting range and two of the others had headed into town to pick up something for Wes.  Wes said the others were staying behind to work on projects and stuff for school.
Kurt worried Blaine would be bored, but decided to stick it out for a while.  He stayed about an hour, hitting about 2/3s of the clay discs during his turns.  He couldn’t call the time spent at the range a loss though; he’d spoken to Conner and met his Jake, who could not have been a better match for Conner if Kurt had been able to manufacture a boy for him.  He made plans to see them during the summer.  They were both at Yale.  He spoke and joked with Jeff and Nick some more.  He got to hang with David a bit, who oddly enough was not hanging with Wes as much as Kurt expected. It was great but he was still worried. He told Wes he was heading back to the house and waved goodbye to Nick and Jeff and David.
Kurt parked off to the side so others could get in and out easier when he got to the house and then headed in.   He pulled the SUV up off to the side of the trail he’d hiked down earlier.  He waved to Richards, who looked like he was starting dinner, as he entered into the kitchen and then went hunting to find Blaine.
Blaine wasn’t in the theater room.  Some horror film was playing, but Kurt didn’t see anyone in the room watching it.  He found one of the guys who’d been hanging around Jeff the night before in what Kurt had declared the library, surrounded by books and typing as fast as his fingers could fly.
The dark haired kid and Ricky were located in one of the Hot Tubs. Kurt saw them as he passed by and headed towards the game room.
The game room was empty, the inside gym was empty, the music room was empty. The laundry room was empty as was the formal dining room, the mud room, and the Kitchen…except for Richards. Kurt sighed and went to their room to get his IPod and go relax in the library with the guy working on his school work.
Their room wasn’t empty. The door wasn’t even shut.
Blaine was on the bed riding Edwin with more gusto than he’d ever shown while having sex with Kurt, and Edwin was calling him all sort of pettish type names that Blaine was simply eating up.  The kind Blaine got upset at Kurt for using.
Kurt turned and headed down the stairs to the kitchen and Richards’ peaceful presence.
“So,” Kurt said after watching the man for a while. “Are there any actual rules about doing actual camping on the property?”
“As far as I know, no one has ever considered it,” Richards said.
Kurt nodded.
“But you know of no rules against it?” Kurt asked.
“There are no tents or anything around.”
Kurt nodded. He headed outside to the trail he took earlier.  It was big enough for the ATV until the game trail.  Kurt pulled the ATV to the back of the SUV and went to the garage to swipe a few bungie cords.  He loaded the two coolers and the propane tank first and drove them to the game trail, unloading them and dragging them down the game trail until he reached the clearing. He drove back to the SUV and loaded the camp stove, the tent and a normal camp chair and the camp table. He drove those out to the game trail and took them one by one into the clearing.  He headed back to the house and wandered into the Kitchen again, asking Richards if he knew when the other boys would be back.
Wes had called and told Richards they’d be back in about an hour and to have snacks ready.  Kurt nodded and stayed to help make snacks, grabbing a few mini quiches before heading back out the door when Richards turned his attention towards dinner again.
Kurt loaded a tarp from the garage onto the ATV and sat the air mattress, the generator, the sleeping bags, blankets and pillows onto the tarp. He added the camp chair that reclined somewhat and had a foot rest to his pile. He loaded his art box and the bag of stuff from the kitchen, and finally the box with all the cooking and camping stuff he’d packed. He tossed the messenger bag with his laptop and camera in it over his shoulder and took off one more time down the trail.
After he moved everything into the clearing he’d tucked the messenger bag into the tarp bundle, secured with the bungee cords, and road back to the house.  He headed into the theater room and started a new movie, fast forwarding it to about 40 minutes into the movie.  He’d seen Men In Black enough to not have to worry about missing out on anything.
Jeff and Nick’s voices carried and Kurt hopped up and headed out to see the guys who’d just got back. Nick was once again having an animated discussion with a red head, but not either mentioned by Blaine. Jeff was looking a bit worried, but noticed Kurt and waved. Blaine and Edwin and Ricky and the dark haired guy were all in the Hot Tubs and Kurt made sure to wave as he went around back with the group coming in from shooting.
“Wes,” Kurt said siding up to him, “I’m going to go in and lay down.  I forgot to wear the earplugs while out at the range and have given myself a headache.”
Wes waved and nodded. “If you miss dinner, there is always food in the fridge.”
Kurt smiled and nodded to him.  Then he went up to the room and packed the few things he’d taken out back into the backpack and took the backpack downstairs, tucking it into the garage against the wall.
He went into the kitchen and grabbed more snacks and stuffed them into a baggie and grabbed some pain meds and a bottle of water. He waved to Richards. He went down the hall towards the stairs and the rooms, then turned back and ducked out a side door.
He fetched the backpack from the garage and ran to the trail, then happily and cheerfully hiked his way into the woods, to the game trail and into the clearing.  He sang as he went.
“Into the woods, It's time to go, It may be all In vain, I know. Into the woods- But even so, I have to take the journey.”
Kurt felt lyrics had never so rightly expressed his feelings.
Kurt spent the next two hours setting up camp to his liking, listening to the Into the Woods soundtrack as he worked. It seemed appropriate. The music made his task seem quicker and less lonely.  Singing made everything feel less tight.  It hadn’t been that way in a while. Kurt tried not to think about why.
Kurt counted his blessing as he set up as well. He had the tent to himself.  He had the air mattress to himself.  He had his pillows.  Everything would stay hair gel free.
He realized he was missing a few items, but by the time he’d decided he wanted those it was nearly dark. Kurt made himself an omelet again and a list of what he needed to get from the house.  He took stock of what he had food wise and what he’d need to make and eat first. He decided to deposit what he didn’t want into the fridge of the house the next day, but without feeding two he would still have plenty to go around.  Besides, first he had to see if he could make it through the night.  It would be the first night camping alone he’d ever done.
Kurt put on warm clothes and kicked back in his deluxe camp chair with one of the books until it got too dark.  Then he curled himself up in the sleeping bag nest he’d created with his laptop and watched one of the movies he’d put on it. When it finished, Kurt curled into his sleeping bag and bawled about everything until he fell asleep.
He slept through the night but woke early the next morning, which was fine by him.  He wanted in and out again with minimal contact.  He located the plastic wrap and wrapped all the meat he’d brought, except the frozen fish and a package of bacon, and tucked it into his emptied messenger bag.
Even hiking back to the house had him up and in the kitchen before anyone else. He tucked the food into the fridge and swiped one of the sleep masks that had been sitting in the cabinet that held the pain meds that Kurt had seen the night before.  Kurt headed into the garage, where he borrowed a pair of hedge clippers which he could also use to cut rope, rope and another tarp and an empty box that wasn’t too large.  He headed back into the kitchen and nicked a pack of frozen imitation crab, some butter cubes, and some fresh green onions and tomatoes and a bunch of fruit…bananas, oranges, grapes, pears, kiwis, berries.  He tucked into his bag some fancy cheese spreads and a box of fancy crackers and a small loaf of French bread.
He noticed a note on the fridge door that mentioned the showers in the pool house were open and people should shower out there as well so there wouldn’t be too much wait.
Kurt skipped back to his camp and then skipped back to the pool house shower with a change of clothes and his personal care items in tow.  The pool house not only had showers, but sinks and toilets as well. It was empty still, although he could now see movement up at the house.
Kurt was showered and back out towards his camp in fifteen minutes.
His day was blissful. He took photos of the brook and trees and flowers and all sorts of stuff, lovely detailed ones.  He was sort of planning out part of Carole’s Christmas gift if he could locate someplace to turn the photos into a calendar.
Kurt also spent time sketching.  He was taking set design over the summer and recalled from listening to those Apples who’d been in the class that those in the class were encouraged to get practice in sketching as many different environments as possible.  He drew flowers and mushrooms and trees and rocks, focusing on details in some pictures and the big picture in others.  He went on small hikes, following little trails here and there around his camp site.  He kept his ears open for anyone yelling his name.
He wrote and he practiced his vocal piece and his drama piece. He let his anger out at a spot on one of his mini hikes where a stream ran through what seemed to be rock walls and that had a lovey echo.  Kurt screamed and yelled and called Blaine all sorts of foul names and shouted curses upon him and his future generations, which was oddly satisfying.
Kurt went back to his camp for lunch, where he ate some of the pilfered cheese and fruit and drank specialty root beers. He packed into the small box all the food items that he couldn’t really use without a campfire…the makings for the Dutch oven peach cobbler, the marshmallows and s’mores ingredients, half the potatoes, the other items he’d bought for tinfoil dinners, and more than half the sodas.  He figured he’d just take those things back to the SUV, and then he wouldn’t have to deal with them at camp.
He settled down to read some more and then checked his email and Facebook and played around on the internet for  a while, plugging the external battery in to the generator and pedaling as it charged so he could watch movies again that night while he used the computer.  He decided to charge his phone while he read in the evening and his IPod while he read the next morning.
He fixed himself a fry-up for dinner, using half the bacon and some potatoes, cheese, onions, eggs and peppers.  He used a grocery bag he’d left stuff in to put the trash in and determined to take it to the house after it got dark.
Kurt dug out the flashlight he’d packed and took the trash, his personal care items, and the box to be taken to the SUV back to the house a bit after dark.  He went to the SUV first and put the box in the back.  Then he ditched the bag of trash in the outside dumpster. He saw a few people milling about, a few guys in the Hot Tubs and a few more by the fire pit.  He spoke to one of the guys he didn’t know who said most were in the house playing a video game tournament.  Kurt nodded. He headed to the pool house to shower and use the bathroom.  There were some things he was not doing in the woods unless he absolutely had to.
On the way out, he nicked several smaller trash bags from the box of the under the sink.
The night was spent peacefully curled up in his tent, without the crying of the night before. He’d put on the sleep mask, as well, so he actually slept a bit late.  Kurt wasn’t too upset about it.  During the night he decided he really wanted to play on one of the dirt bikes, so he figured he’d stick around for a bit and being seen wouldn’t be bad, unless it was Blaine…besides he hadn’t slept in that much.  It wasn’t even 8am yet.
Kurt skipped off to the pool house to do his morning routine…messenger bag in tow with clean clothes and his phone to take selfies on the dirt bike.
He slipped into the kitchen and found breakfast laid out, waffle batter to be put in the waffle makers and the goodies to top waffles with and decided to eat. Two waffles later, and a bowl of sugared peaches in cream later, Kurt skipped out the door to the dirt bikes. He was just barely hearing movement.  He wandered around the bikes and decided on a yellow one that was good height and engine size.  He fetched a helmet and jacket and took off on the bike to the area Richards had said was a bike course.
He was out on the bike for over an hour, going over the trails on the course three times a piece. He decided one of the first things he was doing when he got home was calling his dad and spending a whole lot of time apologizing for not letting him buy him one when he was younger.  He might need to send apology gift baskets to the guys his dad worked with as well.  He might not have become the racer they wanted but he would have loved one of these bikes.
He headed back to the house and met another of those guys he didn’t actually know as he was parking the bike.  After a quick exchange where Kurt gave directions to the bike course and the guy informed Kurt that no one was down at the pool house anymore, Kurt went off and quickly took another shower to remove the dust and sweat.  There were a few guys out down by the archery course, but Kurt didn’t see anyone else as he skipped on back to his camp.  There were three bikes gone and he could hear them somewhere off a ways though, so he figured the guy he spoke with went and dragged out some friends.
The rest of Monday consisted of pedaling to charge Kurt’s IPod while he sketched an absolute brilliant Robin Hood costuming idea making Robin Hood and his Merry Men not people who went to archery tournaments but people who competed on the Motocross circuit…ok, maybe not so brilliant but fun none-the-less, and as he was sketching for fun it didn’t matter. He decided to charge the external battery again since he was still sketching when the IPod was fully changed, and then the other battery for the lantern.
He made an imitation crab omelet with onions and tomato and peppers and mushrooms and cheese.  He was almost down to a dozen eggs from two dozen, but his cold foods were still cold, so he wasn’t all that worried.  He might have to go up and sneak some milk out in a day or so, but he’d worry about that when he got there.
After lunch and clean up, he settled into his chair for some more reading.  He’d finished the first novel and was starting the second.  With any luck he could get at least four of the five books he brought read.   By about four in the afternoon, with still no one calling for him, Kurt was starting to wonder about Jeff and Nick at the very least and why they hadn’t been asking after him.  Of course he hadn’t seen Jeff’s car that morning either, so maybe that had something to do with it.
By late evening, after Kurt had made himself some soup with chicken stock and potatoes, adding the rest of the bacon and the rest of the onion and pepper and mushrooms, he settled down to check his social media and watch a movie before sneaking back to the house.  Everything was fine. He hadn’t missed any calls or anything.
The trip to the house at just after 10pm was uneventful.  No one was outside at all, even though there was a fire in the fire pit. Kurt was washed and ready to head back to his camp, trash tossed, without having seen anyone.
He slept the night through without any problems, but forgot the eye mask so was up way early.  That was fine; he wanted to nick some milk anyway. Kurt picked up the empty water bottle he’d set aside for the purpose and tucked it in to his messenger bag.  The house was silent when he got there, however once again breakfast was waiting.  This time there was a huge pot of oatmeal and some absolutely heavenly looking scrambled eggs being kept warm in one of those containers used at like restaurant brunches.  
Kurt ate eggs, which were divine, and a small bowl of oatmeal with fruit and cream mixed in and honey for sweetener. He nicked a water bottle full of milk and a partially used block of Colby Jack and several little balls of mozzarella. He still had some of the spreads left.  He nicked a few bagels and a partially used tub of cream cheese and another small loaf of French bread.  He picked up a lemon from the basket of fruit, as well as a banana, some grapes, an apple, and the rest of three berry baskets from the fridge.  He also swiped more mushrooms, an onion, two bell peppers and a mostly used bag of spinach leaves.
His shower was quick and he was done before anyone else seemed to be up.  He decided to go hiking again after lunch and to bring his paints.
He spent the morning on his computer, looking at his classes needed and what he could take over the summer.  He planned on set design already, in fact was signed up for it.  There was a dialect course he thought would be fun and if he took it during summer, if wouldn’t interfere with his singing course, which he heard it could.  He decided to also do his vocal projection course, make-up arts, and one of the other history of theater courses.  That would give him a full load for summer, but an easier load than was carried for normal semesters.   He checked to see if he could register them yet…and he could, so he got that done. He emailed Carole, to let her know what days he wouldn’t be going to school over the summer…which included every Friday oddly enough.
Kurt fixed himself the left over soup for lunch, finishing it off with the bread and some of the Colby Jack.  He washed what needed washing and put together a small kit to take hiking…watercolor papers taped down onto cardboard rectangles that were small enough to easily carry, about six, his watercolor cake set…small but containing 12 colors, a water bottle for drinking and one for using with the watercolors, a plastic cup and a plastic palette. He tucked his IPod into his pocket and let the ear buds dangle and turned the music loud enough that he could hear.
He left his phone on the table where he’d packed.
He had a grand time. He found the most delightful mushrooms to paint and a set of wildflowers that were peeking above leaves that were still bright red and yellow.  He painted the little waterfall that cascaded between the rocks where he’d yelled earlier. He tried a little blue bird but he wasn’t sure he’d go so far as to call what came out a bird. Finally he painted a rock with moss all over it like a carpet.
He hopped and skipped back to the camp.  It had been ages since he felt so content.
His phone was shrilly ringing when he got back.  He looked at who was calling and saw Rachel’s number so ignored it.
He set out the paintings so they could dry even more and pulled out the fish so it could thaw enough to cook for his dinner. Then Kurt opened his laptop to Facebook.  He called his Dad right then.
Because apparently, Kurt was Lost In The Woods. He couldn’t hear anyone calling for him, but there it was spattered all over his Facebook page…he’d been lost in the woods for three days or maybe two…or maybe just one.  No one could recall seeing him…but some people said they had. But those people all said ridiculous things so obviously they were just saying stuff to make themselves feel important. Blaine noticed he was gone first…no Nick and Jeff did and Blaine was surprised…no Nick and Jeff are wrong, Blaine DID notice Kurt was gone first…if Blaine noticed then why was he surprised when Jeff asked about Kurt…on and on and on.
Rachel was in hysterics and said this was going to ‘ruin her big chance’ she was so upset.
Santana suggested they look for a trail of glitter dust.
Mercedes was wondering if she needed to head out to New York and cancel a show to do so and help look.
Mike asked if they had checked nearby camp grounds and was promptly told how silly he was and asked if he remember who was ‘lost in the woods’.  Mike responded that maybe they should all think about that same question a bit.
Puck asked if anyone had asked his dad or Carole if they had heard from him.  No one answered Puck.
Kurt sighed and turned off his computer. He plugged it into the external battery to charge.  He plugged his IPod into the pedal generator and his little external speaker and started to pedal. He called his dad again…who asked if he was safe and then said he really didn’t care as long as no authorities were called in.  Then asked why none had yet been.
Kurt said he didn’t know and that he was close enough to hear if anyone was actually looking for him or calling for him...and no one was.
“I mean seriously, Dad, I am a 10 minute brisk walk away from the house everyone is staying at. I was at the house this morning and there was no one even up. I spent the morning in my camp registering for school, sent Carole an email, and then spent the afternoon till I called the first time wandering around the woods, and not always deeper into the woods, stopping in places long enough to PAINT! No one has been out here looking.” Kurt nearly yelled.
“And you’re sure you’re warm enough?”
“I got hiking clothing, Dad. I could model for some catalogue like LLBean.” Kurt said with a sneer. “Granted there are a few pieces I might consider moving into my normal wardrobe…but most are too lumberjack chic for my tastes. I got lined jeans, Dad and they do nothing to enhance any sort of figure what-so-ever!”
Kurt smiled as he heard his dad’s laughed.
“What are you doing up there anyway?” his dad asked.
Kurt explained the magazine and how he totally misunderstood the word ‘camping’ in Blaine’s world.
“I’m not kidding; these guys seem to think staying in the house is camping…because they have a fire in the fire pit out back and do things like archery or go shooting and have dirt bikes and ATVs out for use.  It is ridiculous. I swear I made Jeff loose his capacity for speech when I said I had been shooting before, but never trap or skeet shooting…I went hunting. Luckily I did that while chatting the first night we got here and not while out shooting the bows at targets the next morning.  It would have been a shame to have shocked him so badly he took his bow shot when I mentioned hunting while at the bows; Jeff was so not being safe and would have probably hit one of the guys running about the yard at that time.”
“Anything good come about with this?”  Burt asked.
“I have reconnected with Jeff and Nick; I didn’t even know they were in New York.  I have reconnected with a few other of the Warblers. I have learned you can rent equipment from the Student Recreation Center and that NYADA has a Student Recreation Center, and it has this awesome climbing wall and a pool that is just open to students and staff and they do extra dance, fencing, stage combat, tumbling and classes like that for a low fee. I bought this absolutely awesome generator which had these pedals and you pedal on it to charge stuff, but it is easy to pedal, so you can just sit there and pedal as you read or such at the camp and you can charge things like your phone or IPod or tablets or charge external batteries which you can use to charge things like laptops…or a lantern.  I also bought a very nice lantern.  I figured both could be useful for emergencies, like if we lost power again, so I dipped into the emergency fund at the sporting goods shop…which did include clothing purchases but I’ll refund that money back into the emergency fund. Anyway, the sporting goods shop had this awesome first time student buyer discount of 50% and then another 20% discount for a single item. And their student discount is usually 30% off anyway, which is really good.  I have decided that Blaine is a cheating and lying piece of crap and not worth my time or effort.  Oh, and I would like to officially apologize for telling you ‘no’ when you offered me a dirt bike…I was a fool, those things are awesome.  I took out a 250cc four stroke and it was so fun. I didn’t even care the helmet messed my hair up.  I seriously should have let you talk me into that when little.”
“Back-up kiddo.  What was that about Blaine?” Burt asked.
Kurt sighed.
“I was willing to go ‘camping’ Blaine style when we got here, but he spared NO attention to me at all, except once to warn me off talking to an old friend…making it sound like I was the one who cheated and was after guys even though we are engaged…which I don’t think anyone there knows or pays attention to, even though the blasted engagement happened at Dalton.  So I came back from skeet shooting early and walked in on Blaine being screwed by someone else! So…I am done.  We have been fighting about everything since he moved back in, he gets mad at me every time I try to tell him anything like…oh, you should study, we have a huge test next week or we do need to go to class, it is kind of one of those things you do when you go to school, and he never listens to me, not about what I like to eat, not about what I’d like to watch, and not about not wanting to get married until after I have graduated! Then he is hanging with these guys and not telling me, lying about where he’s been or what he’s been doing, and now he’s fucking around and I’m done.”
“Oh, Kurt.  So that’s why you ended out on your own?” his dad asked.
“Yep.”
“And are you going to go tell them you aren’t lost?” his dad asked.
“Nope.  Not until someone comes yelling for me.  I’m not exactly hiding.  Or if the authorities come yelling for me, or in with the sirens…I’d be able to hear them I’m sure. We’re supposed to leave Friday afternoon so we’ll be back Friday night so Blaine can do some studying for finals week and get together his presentations and such. So if no one comes yelling before then I’ll break camp and then go borrow the ATV to move everything back to the SUV so we can go.”
“You telling Blaine you’re done then?” Burt asked.
“Not planning on it. I’m planning on right after finals week. That way his schooling disaster can’t be blamed on me…although it probably will anyway.”
“You are sure he’s going to fail?” Burt asked.
“Dad, we share 6 classes…he pulled strings to get into them.  I have done half my finals stuff already.  I spent weeks putting together presentations, picking and working on pieces, writing papers, practicing my dance stuff…although we don’t share that class.   I don’t think he has given any serious thought to any of it.”
“It’s ok, Kiddo. It is not your responsibility to make him do his work.”
“Thanks, Dad.”
“Well, I’m going to go make sure Carole doesn’t think you’re lost in the woods.  You take care and find something relaxing to do.”
Kurt leaned back in his camp chair, his feet stilling after his dad hung up. He really didn’t want to become ‘unlost’ until someone tried to find him, however he wasn’t sure he wanted to sacrifice his evening shower and tending to business either.  He also sort of wanted to see if he could figure out how come, if he was lost enough to shout about it all over Facebook, no one was looking for him and how come it took this long for anyone to notice he wasn’t around.
The first answer, of course was to see if he could figure out a more detailed timeline from Facebook.
Kurt popped open his laptop and got on Facebook.  He ignored the message box for the time being and just started looking at the feed.
At a bit after noon, Blaine posted on his wall about Kurt not being around and to stop calling him to talk to Kurt.  Jeff answered with ‘where the hell is he, since that was what you said last night as well’ and ‘if you don’t want me to call you to talk to Kurt, give me his damn phone number’. Jeff, who has check-ins at food places and such, was in NYC with Nick and Lenny… who was apparently Nick’s brother and who they had to rush back to NYC because he didn’t feel well and then who ended up having his appendix out. They had left right after Kurt had headed to the bedroom according to the posts on Nick’s Facebook page, which was oddly enough how he seemed to be communicating with his mother. Anyway, apparently Nick had wanted to ask Kurt something and was trying to get hold of him, but was busy and almost constantly on the phone with other family members and didn’t have his current phone number. So, Nick had Jeff calling Blaine…starting Monday afternoon. Jeff was apparently told consistently that Kurt was probably off in the bathroom and Blaine would have him call as soon as he got out, or outside and Blaine would have him call as soon as he got in, or sleeping and Blaine would have him call in the morning…or just not around that Blaine could see and Blaine would have him call as soon as he came around. The phones calls never last long because Blaine would then tell Jeff he was in the middle of something and then hang up on Jeff…no offer to take a message or anything.
Also a bit after noon, Jeff called Wes and asked if he could find Kurt and give him Nick’s number so he could call Nick since Blaine wouldn’t.  He also called David, to ask him to look for Kurt but David was in NYC as well, picking up one of their friends from the airport…whose flight had been delayed for 12 hours and so ended up in at 11am on Tuesday not 11pm on Monday, in fact when Jeff called they were still in the airport as even that time was late and they were still waiting for the luggage to be able to be picked up. David couldn’t remember seeing Kurt past the shooting range.  However, Blaine had also told David each time he asked that Kurt was hanging with Conner or with Jeff and Nick…because he didn’t like video games.  Jeff pointed out that he and Nick had been gone since right after they got back from the shooting range, Kurt wasn’t hanging out with them.
Wes called Nick, since Jeff was on the phone with David, and told him he couldn’t find Kurt.  And that Blaine couldn’t actually seem to remember the last time he’d seen him.
Nick posted up a note on Kurt’s Facebook page asking Blaine how he could treat his fiancé like he was. Jeff posted a note asking any of Kurt’s friends if he’d been in touch. Wes asked why Nick thought Kurt and Blaine were engaged…and found out about Blaine’s proposal at Dalton and that they hadn’t even been dating again for two full days and about how many people were there and then started questioning Blaine…still over Kurt’s page…about that situation. Blaine had said nothing other than hadn’t he done a fabulous job at making such a grand display.
Wes posted that supposedly some people had seen Kurt, with the dirt bikes or walking around by the pool house showers…but Blaine posted that the dirt bike story was obviously stupid…didn’t they know Kurt? Of course he refused to answer when asked when he’d seen Kurt last.
Then Wes posted that no one could find Kurt and did that mean he was lost?  And when did he get lost?  And how could no one notice Kurt was missing?
And Kurt’s Facebook page exploded into chaos when his Lima friends all started commenting…none except maybe Mike and Puck in any manner that helped.
Kurt rolled his eyes and sighed. David posted that he and Ravi, the friend he was picking up, would be on their way and some people had a whole lot of explaining to do. Jeff and Nick posted that they would be up in the morning, however they still couldn’t leave until Nick’s mom got back to look after Lenny, who was apparently hopeless and didn’t even have a single friend who could be trusted not to screw up his recovery.
Still, no one at the house right now was looking for him. He figured that he’d walk down and decide then if he was going to risk the shower and toilet or not.  However, dinner was calling and he deserved something good.
The fish had thawed enough to be fried up and Kurt seasoned it with the lemon and some butter.  He ate some fruit and the bagel and cream cheese. He broke out another of the fancy sodas. He washed up.  He gathered the used water bottles and tucked them into a bag he was using for recycling. He gathered the trash and put it in another. He plugged the external battery into the generator yet again and peddled while reading his novel until it was too dark to read anymore. He switched out items to be charged half way through and charged his IPod.  His phone was still fine.
At nearly midnight, Kurt took his bag with his stuff in it and walked down to the house. He’d probably hit things just right, David had just pulled in when Kurt hit the tree line. Kurt leaned against a tree to watch and gather information which he hoped would shed some light on his ‘disappearance’ and the lack of hunting for him.
“Would you like to explain what the Fuck is going on?” David yelled  at Wes who had exited the house as David stood from behind the driver’s seat.
“I don’t know.” Wes said. “All I know is that when Jeff called at about one-ish, and I went to ask Blaine where Kurt was, Chez got all huffy and yelled at me because Blaine was getting grouchy and not being as fun since Jeff kept calling.  He and Ricky were hanging in the exercise room and said Blaine wasn’t with them, so I left to look for him, however Blaine and Edwin were there when I walked back by like two minutes later. I asked Blaine where Kurt was…he said he was probably with Conner.  I found Conner, who hadn’t seen Kurt since the shooting range...nor had Jake. Conner said he thought Kurt and Blaine had been together tucked up in their room enjoying their time together, since that was what Kurt thought the week was for and since he hadn’t seen either.”
“I went back to ask Blaine why Conner thought he and Kurt would be tucked up together and who else might Kurt be hanging with, but I couldn’t find any of the four, so I just started asking about Kurt.  Rocko was certain Kurt was the one who told him about the dirt bike trails. Lex thought he’d talked to Kurt Sunday night about how everyone was up playing video tournaments still so the shower was free. No one else can recall seeing him around. So, I asked Blaine if he knew if Kurt’s stuff was in the bedroom or not…after hunting him and Edwin and Ricky and Chez back down…this time to the hot tubs. He said he didn’t know … he hadn’t looked. I asked when he saw Kurt last.  He shrugged and said he hadn’t been to their room since Sunday afternoon really, just long enough to get some clothes so he could bunk down with Edwin and Ricky and catch up with them. So I asked if he realized no one had seen Kurt since Saturday afternoon, did he see Kurt after he’d gone up to bed with his headache? Blaine said he hadn’t even known Kurt had gone up with a headache, he’d slept on the floor of the movie room after watching movies all night long with Edwin and then didn’t look for Kurt because Kurt is always up early so of course he wasn’t in the room when Blaine went and got his clothing and such on Sunday.”
“So Kurt’s been missing since Saturday Night?” David yelled.
“Well, maybe?” Wes said.
“Where have you looked?” David shouted again.
“Umm….”
“Wes?” David’s voice dropped very low and dark.  Ravi, or at least that was who Kurt assumed had also climbed out of the car was, laughed.
“The house?” Wes said. “Look, It’s not my fault.  I kept asking around if people had seen Kurt and Conner found out I was asking around about Kurt so he took off to find Blaine and then all of a sudden it was like world war three! I don’t know if anyone but Felix doesn’t have blood on them somewhere! You had been calling and everyone was antsy and so when Conner found Blaine and started screaming at him everyone just joined in….then Chez threw a punch at Jake when Jake said something about boyfriends and then others started throwing punches and when Richards finally blew the blow horn and everyone stopped, you had a bunch of guys who were just caught in the middle and then one side who said Blaine was engaged to Kurt and were screaming about that and one side who kept insisting the other was delusional, after all Blaine was with Edwin, didn’t we all know that? It was insane.  People even ended up going to the ER. So we had to spend hours patching people up and stopping the little fights that keep breaking out here and there and our friends from college are all stressed at being caught in the middle. Most of the guys have calmed somewhat, since Jake took Conner off to the ER and Brent went with them, he thinks he might have fracture his foot. Except Rocko, who seems to still want to tear Blaine limb from limb.”
“Blaine isn’t with Edwin.” David said.
“Yes he is.” Wes said. “They’ve been an item since Edwin saw Blaine perform at the old lady’s showcase….the one we left early.”
“The one you left early. The rest of us stayed, remember? We wanted to talk to Kurt but Blaine took Kurt off someplace before we could, well…I wanted to talk to Kurt. And Felix wanted to meet Kurt.  Blaine announced Kurt as his fiancé there.”
“Don’t be silly, David. I was with Blaine and Edwin the next day and they decided to see each other then.”
“Like it would matter at all to Edwin if Blaine was engaged or not.” David said “I am not kidding, Wes. Kurt and Blaine are engaged.”
“No, Blaine is with Edwin. They go out about three times a week in the evening. They hang out on weekends during the day.  And Edwin’s not as wild as he used to be, he promised he’d stopped the behavior that got him suspended way back then.”
“And you believed him. He never changed, Wes. He just stopped screwing with kids with enough clout to do anything about him. When did Blaine and Kurt break up?” David asked, throwing his hands in the air.
“I don’t know.”
“And where does Blaine live?” David asked.
“He lives with Kurt, remember?  He moved in when Kurt’s roommates left…” Wes said.
“Ok.  So…you know Kurt…do you think Kurt would have Blaine move in with him after they broke-up recently?” David asked, very slowly.
“Well, no.” Wes said. “but maybe it wasn’t recent?”
“Ok…Let’s play with that idea.  So…we all know and accept that Kurt and Blaine broke up early October of Blaine’s senior year, right?” David asked, still drawing out the sentence like he was talking to a very small child.  Kurt had his bag up to his face to stifle any laughter.  The guy David had brought with him wasn’t even trying.
“Yes.  Trent said Blaine was devastated.” Wes said.
“Did he? Huh, Sebastian said Blaine was only upset when he wasn’t chasing that blond kid Sam around and if people mentioned Kurt.”
“Well, Sebastian is an ass, besides, how would he know?” Wes said.
“Yes, well Blaine spent months and months with Sebastian the year before on the phone and at coffee shops and skyping and texting and going to Country Club gatherings together, so I figure he probably knows Blaine’s behavior well.”
“He drugged them!” Wes shouted.
“Hunter, the guy YOUR godfather brought into the school, drugged them.  Sebastian was one of TEN who were completely clean, and it was Sebastian who brought forth the evidence after Blaine and Sam took their story to the board and nearly got all of them expelled and jailed. Including the blackmailing and threats Hunter was using against half the kids he was drugging. The other half…the ones not being blackmailed or threatened… were your godfathers minions brought in to prop up Hunter.  Besides, the reason Sebastian knew how Blaine was acting is because Sebastian’s role in Hunter’s regime was to keep tabs on Blaine, so they could either get him back like YOU wanted or nullify the threat that several saw Blaine as, for some reason.”
Wes growled. “I thought you said you agreed with me about everything that went down.”
“Again, you weren’t listening. I have argued with you about this since we graduated and I met older Warblers, ones who weren’t under your Godfather’s reign of terror. I argued with you THEN that you needed to go to the school and replace YOUR council choice when Blaine left, which you refused to do because if you couldn’t have Blaine replace you, you didn’t want anyone else to take his spot.  I agreed we should have set up the council more solidly before we left…I should have listened to others and picked a choice truly my own instead of following your advice… and we should have drilled Blaine on his intentions before summer.  He was talking about leaving before he left to his summer job, he wanted a Nationals title.”
“He went for Kurt.” Wes said. “Thad said so.”
“And the Warblers who weren’t so enthralled with him to let him push and shove them around said he spoke about Kurt’s old Glee Club and nationals and the opportunities that Kurt’s school would provide him with, including being top of his class without much work and main lead vocal of a winning choir that was not acapella and thus would allow him to shine more.”
“Because they were jealous.”
David rolled his eyes and his whole head.  “I forgot how much of a Blaine worshiper you were and how all your brains leak out your skull when he comes up or is nearby.  Is he good, Wes?  There has to be some reason you are so up his ass!” David asked.
Wes nearly flew at him with the intent to hit him when the guy with David grabbed his arm.
Kurt watched the whole bit with wide eyes.  Suddenly a lot of Warbler things made a whole lot more sense, like why the talk always seemed to not quite match the actions. And why although a great deal of the school worshiped the ground the boys walked on, there was a substantial subsection that did not and who Blaine kept Kurt away from very aggressively.
“Don’t forget, Wes,” the other guy said in an accented voice that Kurt couldn’t quite place. “I learned a lot the year I spent working for the headmaster while we figured out finances for my third year of University. I watched you let that boy cheat off you his full first year. You handed him papers you had done and walked him through changing them just enough. You gave him solos over everyone else every time he hinted he wanted one.  You let him pick the music, even though his choices took us out of competition. David might have guessed you favored the boy…but I know and have proof.”
“How dare you Ravi!” Wes yelled. “Besides the reason you had financial issues was because your family was caught laundering money.”
“An uncle through my great great great grandfather was laundering money. It just took a year to prove we had nothing to do with him and hadn’t for decades.”
“So, it soiled your name. You have no room to speak or nothing to say!”
“You forget, Wes.  The Warblers existed before you and our gatherings and traditions existed before you and even with the taint that has befallen them…taint attached to YOU and YOUR family…they will exist long after you die!”
“We were going to make them great!” Wes said.  “Bring glory to Dalton again.”
“They are no longer on the show choir circuit. And we were great.  MY sophomore year we took nationals at acapella, when it was a true acapella group. They will be again.  We have instructors taking over who will not let the chaos you and your kin introduced during your years on the council remain. When things have been restored, the council will be brought back.”
“Yes, well….none of this has anything to do with right now. And I don’t see why we are arguing about this again David.” Wes said, leaning back into a sullen stance with his arms crossed over his chest.
David sighed. “We will argue this every time it comes up until you acknowledge what you have done, Wes. I understand the whole ‘legacy’ issue, but your family abused it and used your godfather’s appointment as Head of Student Activities to run rampant over everyone else.  You cost other members their legacy appointments to the council, Wes.  You all obstructed the traditions of the council and the Warblers.”
“My Godfather promised my Grandfather that all of us would hold our rightful places for a long as we wanted.  Father and Uncle Lawrence just made sure of it.  They all resented that they could only claim one year of council. Grandfather doesn’t care if other legacy children lost out.  None are as important as we are.” Wes said.
Ravi chuckled. “Your godfather has lost his position as head and is now coordinator of intermural sports. Your younger cousins and younger brother will not be on a Warbler council, either.  Your junior year, a young man came and requested a council voice, do you recall? The first year Blaine was there?”
“Yes, blond kid. Didn’t want to claim his spot yet, which he insisted he should have without anything to back that insistence up, but wanted a council voice on song choice.” Wes said.
“Yes.  Edgar Dalton.  You refused and instead gave Blaine input.  Blaine bragged about it.  Edgar stopped attending meetings and then moved schools during winter break. Your insult was excused, as Edgar believed the tradition of a single year of council membership was being observed and as he hadn’t forcefully explained who he was.  The next year, when you were still on the council, his father brought up issues and started a search to find other insults and aggravations. Your godfather’s introduction and backing of Hunter was his last mistake. Dalton wanted him roasted, but the Headmaster and Board decided quiet removal of power was better. Your family was important due to funding and legacy, but no more really than many others. They should have remembered that.”
Wes growled. David snorted.
“I can’t believe you would support those people over me, David. Your best friend!” Wes shouted.
“Yes, best friend…who didn’t speak with me after I told you to make a new council appointment when Blaine skipped out for over a year.  I connected with Ravi and others at Yale, like I was told to when I graduated from Dalton and found out a lot that we had lost.  Much of which I was sad we had missed out on.”
“We thought it unnecessary for our goals, David.” Wes said.
“Goals never shared with the rest of the Warblers or your fellow council members. Shall we get back to the topic? Are we agreed that Blaine and Kurt got engaged in March at Dalton, before Blaine graduated?”  David asked.
Wes huffed. “Since it seems half the guys knew about it, then I guess. But I didn’t know about it and am still not sure it really happened.  They could have misinterpreted it.”
“But something happened and Blaine and Kurt were together again?” David said.
“Fine, Sure.”
“So…When did they break-up again? And if they are broken-up…why does Blaine live with Kurt and how in the world do you think KURT would ALLOW that?” David asked.
Wes just looked at him.
“Yeah, I thought so.” David said.
“I didn’t say you were right!” Wes said.
“But you can provide no logical answer.” David said.
“I still think there is some logical explanation and that Blaine wouldn’t do that.” Wes said.
“Well, I suggest you do the logical thing then and march on into the house and ASK Blaine the status of his and Kurt’s relationship and then figure out where Kurt is…because I don’t know about you, but Kurt’s dad will not be happy if he has to come out here to find his son and YOU have done nothing and I for one want to have some sort of answers for him.” David said.
“Kurt’s dad isn’t very wealthy and is in Ohio. Why should it matter?” Wes said.
Ravi started to laugh and David took a huge breath and sighed.
“Kurt’s last name is Hummel. Like…Burt Hummel?” David said.
“And?” Wes said.
“And you are fucking flunking all your courses, aren’t you?  Or did you switch majors?” David yelled.
“I don’t see why you are yelling again, David.” Wes snapped.
“Congressman Burt Hummel?” David said.
“Don’t be silly,” Wes said. “That is not Kurt’s dad.  He was something like a plumber or electrician or something.”
Kurt smothered another laugh as David started to slowly slam his head against the top of his car.
“Like a mechanic, possibly?” Ravi asked.
“Yeah!”
“Like Congressman Burt Hummel is?” Ravi asked.
“Is he?” Wes asked.
“Yes.” Ravi said.
“Oh. Ok…fine. Let’s go inside and figure out what is up and see what we need to do and like maybe talk to people more and like build a time line?  But stop picking on me!  You can’t treat me like this in front of the others.  It is just not right and it’s not fair.”
“Fine.” David said.
“We’ll see.” Ravi added.
David popped the trunk and Ravi went and grabbed a large duffle bag from within.  Then they all headed to the house.  Kurt moved forward a little bit farther and could see that most people still up seemed to be in the large dining area that was off the kitchen. He figured the others were probably asleep.  He moved across the yard to the side of the house and then snuck towards the back.  No one was out at the hot tubs. Kurt ducked into the pool house, which was also blissfully empty. He showered and did his night routine.
He made it back to his camp without notice.  His sleep was not nearly as restful as it had been the nights before, but he finally settled into a deep sleep.
It was late when he got up.   It was nearly 10am.  Kurt grumbled, but went about getting ready for the day at the camp.  There was no way he could get to the pool house for a shower without being noticed that late in the morning. He ate breakfast; fruit and yogurt and a granola bar he crushed up on top.  Kurt pulled out his laptop and checked his email. He had a note from the school saying his registration was official and a note from Carole saying she’d marked his days off and would figure out a time for them to visit and for him to visit and to have fun being lost. No one else had emailed him. He decided not to deal with Facebook or any other social media site.
He gathered the last of the cheeses and the last of the breads and bagels, some fruit and trail mixes and two bottles of water for his lunch and then set out into the woods with the camera to take more pictures.  If a great deal of his late morning adventure took place near the edge by the yard of Wes’ place, it was surely a coincidence. Really.
He found wildflowers he hadn’t seen yet that he got pictures of and some cool close up of trees and bark and strange knots and light filtering through leaves.  He took close-ups of as many different mushrooms as he could find, thinking of trying to use photo shop to make himself a woodland elf…or maybe a fairy.  He took photos of the few moths he saw; surprised any were out yet at all. Finally he found a little tiny clearing where he could see and hear what was going on in Wes’ yard and settled down to eat …and spy.
Again his luck held. Jeff drove up as he was eating his banana.
“Where’s Kurt?” He yelled as he got out of the car.
David came out of the garage, holding a clipboard.  “Where’s Nick? What time did Nick first call?”
“Nick left about an hour and half before I did, but he had errands to run.  He’ll probably be about another half hour. Nick called Blaine Sunday night about 8pm.  Kurt had said something about a place he works that has singing waiters and Nick’s mom said since her vacation was being cut short, she was bringing some of her girlfriends back with her and wanted fun things to do that were not the usual. Nick wanted more info about that place.  Where’s Kurt?”
“I am trying to format a timeline.  It is nearly impossible.  Would Kurt ever ride a dirt bike?” David asked.
“I don’t see why not.” Jeff said.
David nodded as he marked something down.
“I think he left when he said he was going to go lay down.  You guys left right after that. Someone might have talked to him Sunday night, but they aren’t certain.  It doesn’t help that it was one of Wes’ friends from university and it was dark and everyone is stupid because when he described the boy he talked to they all insisted it couldn’t be Kurt because the guy’s hair wasn’t all fancy. If Kurt had hidden somewhere I doubt he was doing his hair all that much.” David said.
“He left Saturday?”
“However if Wes’ friend saw him and if it was indeed Kurt Rocko talked to, then he was seen Sunday night and Monday morning.”
“Still,” Jeff said. “That is a whole two days without contact!”
“Wes thinks Blaine and Edwin are dating.” David said.
“Kurt and Blaine are engaged.” Jeff said.
David nodded.
“Blaine didn’t go to the shooting range with us.  He stayed here with Edwin and Ricky and their shadow.  Kurt left the range early to come back and check on him.  Blaine cheated on Kurt less than a month after Kurt left for New York.  That was the reason they broke up.  If Kurt walked in on something, he’ll be devastated.” Jeff said.
David nodded.  “I spent the evening and morning watching Blaine. He is doing something with Edwin and maybe even with Ricky and Chez.”
“Shit.” Jeff said. “Have you asked Richards if he saw anything unusual?”
David’s head snapped towards Jeff. “No….and Kurt would be someone who would speak to him.  Let’s go.  We haven’t really searched the house either.  Ravi and I got in past midnight and have had a hard time getting anyone even moving this morning.  Lunch is breakfast.  Seriously no one was even awake other than Ravi and I until half past 10 and Wes said we couldn’t fuss around and look about until everyone was up.”
“What do you expect, they are all camping.” Jeff said. “Hmm…has anyone asked Blaine what he explained about camping here to Kurt?”
“No.” David said. “Wes wouldn’t let us disturb him and he did not come out of the room he was in with Ricky and Edwin and Chaz until about 10 minutes before you got here. He was ‘too upset’ over the big fight last night.”
Jeff rolled his eyes. “Let’s go do those two things. Nick is going to want some solid answers when he gets here and as stressed as he has been the last week, I suggest we have something.”
Jeff and David walked back to the house and Kurt moved back to his camp.  He left his electronics tucked away and pulled out his book.  He sat in his deluxe camp chair and put his feet up. If his peace was going to crumble, he was going to get the most use of it he could.  He did start timing.  It took another 40 minutes before Nick got to the house, and Kurt, even as far into the woods as he was, heard the ruckus.  He couldn’t hear the words but he could hear the sound and tell it was an angry sound.   The wall of noise lasted only about five minutes. Kurt walked over to his drink cooler and pulled out one of the specialty sodas and settled back into his chair to wait on being found.  He just hadn’t decided if he was going to answer when he first heard voices or wait till they came pretty much to him.
In the end the calling of his name didn’t start until he could hear voices.  He heard the arguing first, in fact.
“I can’t believe it took you all so long to ask the butler dude.” A voice that sounded familiar but Kurt couldn’t quite place said.  “I’m pretty sure Kurt said he met Blaine at a posh private school with great academics.”
Kurt was trying to figure out who he knew that he wasn’t expecting to be around here that he’d talked about Dalton who might possibly bother to show up to find him.
“Well, we never claimed what Kurt would call street smarts,” Jeff said.
“Mostly Kurt would say we all lacked logic as well.” Nick added dryly.
“Yes, well I would have to agree, at least for half the guys I’ve met so far.” The voice Kurt hadn’t placed quite yet said.  Then the voice shouted and Kurt could hear it more clearly.
“Kurt!  Kurt!”
“It’s Elliot!” Kurt said out loud, jumping up from his chair and putting his book on the table as he passed it on the way to the game trail leading out of the clearing and to the main trails.
“Kurt!” Jeff and Nick joined with Elliot in shouting.  Kurt could see them coming around the bend to the section of the trail where the game trails branched off.  
“Elliot!” Kurt shouted back, waving his arms so the guys could see him at the edge of the trail where his path broke off at.  
Elliot broke into a run and swept Kurt into a hug, while Nick hurried over as well. Jeff followed a bit more slowly, on his cell phone.
“David said he’s glad you’re located and he’ll tell Richards.  He hadn’t decided if he’s telling Wes yet.  I think he is starting to enjoy the panic Wes is getting in as Richards reminded him that if you aren’t found by tonight they’ll have to call his parents and inform them a kid went missing on the property.”
Kurt chuckled. “Come on back.”
Kurt led them down his little path into his campsite.
Nick started laughing.
Elliot joined in.
“What’s funny?” Kurt asked.
“I told them that you’d have no problem camping, but that you’d also have it set up as nice as a hotel room.” Elliot said.
“Your camp chair has the ability to be a recliner!” Jeff said.
“You’ve been cooking out here?” Nick asked, poking around the edge of the table by the camp stove and peeking into coolers.  
“Yes.”
“Haven’t you got bored?” Jeff asked.
Kurt shrugged. “Not really. I have been reading some novels I’d hoped to read during dead week, I’ve been out hiking and taking photos and making sketches. I have my IPod, and cell phone with games, and my laptop with movies and internet. I have been up to the house every day except today, twice a day pretty much. I would not have been good company.”
“So, I’ve got to know,” Nick asked.  “Did you take out the dirt bike?”
“Yes!  That was so much fun.  When I called my dad yesterday I apologized to him.  He wanted to buy me one when little and I always said no.” Kurt said.
“Wes owes us 20 bucks a piece.” Jeff said.
“Why wouldn’t you have been good company?” Elliot asked.  He’d been looking around the camp site, peeking into the tent and flipping through the sketch book Kurt had had sitting on the table.
“I walked in on Blaine being fucked by one of his pals.” Kurt said.  “I know if I have to look at him, I will not be able to keep the scathing lecture I desire to unleash upon his being to myself and I have decided that it is best delivered a bit more private than in front of several dozen other guys whom Blaine desires to maintain a good image with.”
“Oh, Kurt.” Elliot said softly. Elliot held out his arms and Kurt rushed into them.
Jeff and Nick wandered around the campsite pretending to look at things in detail while Kurt cried in Elliot’s arms.
Kurt’s tears weren’t as long lasting as any of the other expected.  He removed himself from Elliot’s hug and wiped his face with his sleeve, before apologizing to everyone.
Jeff and Nick just shrugged.
“So,” Kurt said. “I suppose I have to be found.”
Jeff looked at Nick who tilted his head in thought. “Found yes, but I don’t know if that means you have to come back to the house…” Nick started.
“I mean,” Jeff continued. “At least not to stay.  I know David would be really glad to see you and he really wants you to meet some of the other’s up there.  Ravi, in particular seems to be highly interested in you.  And I think Rocko would like to formally meet you as well.”
“Rocko?” Kurt asked.
“Yeah, the guy you apparently talked to about the dirt bikes.” Nick said.
“But Rocko?”  Kurt asked.  ‘That just so does not sound like a name from Dalton.”
Jeff laughed. “Oh my God, I forgot you missed Rocko’s years there.  He graduated the year before you got there. But you are right.  We were actually penalized for use of Rocko’s first name.  Everyone was commanded to call him Mr. Rochester.”
“His name is Rocko Rochester?”
“Rocko Rude Rochester. The headmaster couldn’t handle people calling him by his middle name either.” Nick added.
Kurt shook his head. “What were his parents thinking?”
“His folks are rich, not smart.” Nick said.  “They named his sister Bunny Muffin.”
“Anyway, as long as you came up to the house a few times a day and maybe sleep up at the house and were seen you could maybe be allowed to stay out here for the most part.” Jeff said.
“I’m fine out here for sleeping.” Kurt said.  “It’s actually quite comfortable.”
Kurt walked the three over to the tent and unzipped the door.
“The air mattress in the one Sam slept on at the loft, so Blaine has slept on it several nights when he opted to stay out with Sam instead of with me. Blaine is not one to forgo his creature comforts, as I’m sure you all know.  I have plenty of covers and pillows.  I have plenty of food, in fact I haven’t even broke out the camp food yet.  I have books and my laptop has movies and games uploaded to it.  I even had card and board games to bring, but I left those in the SUV when I realized it was going to be just me out here.”
“I could stay out here, too.” Elliot added. “I mean I will need a ride back to the City at some point and I didn’t plan on making anyone take me back until the weekend.  I know Blaine would be much happier if I were not up at the house.  So, Kurt wouldn’t be alone.”
“And we could bring camp chairs out here from the house.  There were tons more tucked in the garage and I have three more in the SUV, another one like the one out here and then two basic ones like the one by the table in case we had to hike to the camp spot too far. They are lighter. People who wanted to could come out here and hang.” Kurt added.  “I mean, we could certainly bring anyone actually worried out here to see the set up.  They could make certain themselves.  I just….I don’t really want to be up at the house around Blaine for long periods.”
Nick and Jeff nodded. “At least come to the house and talk to David.  I would say talk to Wes, but he’s being an ass.  I’d think David would probably see your point.” Jeff said.
“I bet no one would argue with you staying out here if you can convince Richards you are safe and well.” Nick added.  “If he knew exactly where you were at, any legal type issues would probably be covered as well, you know, in case any of the other guys like called their folks or something.”
Kurt sighed and rubbed his forehead. He really didn’t want to spend too much time anywhere where Blaine might be. “Fine. Let’s go now.”
Elliot walked over to Kurt and draped his arm over his shoulder. “Isn’t there anyone up there you’d like to see?”
“I guess Conner is still there, and I did want to spend more time with Nick and Jeff.” Kurt said. “Let me grab my phone and put things away.”
Kurt put his book and all his art materials away in the tent.  He grabbed his phone and his soda.
“So, I heard there is an epic music room up at the house.” Elliot said as the guys all headed back to the main trail. “We could give them all a little show.”
Kurt chuckled. “Elliot, pretty much every guy in that house sung with the Warblers at some point.  We could try to give them a show but they would join in.  Seriously…these guys…they could just stop a whole school for performances.  No one fussed!  It was magical to me.”
“Those were the ones who sang A Capella, right?” Elliot asked.
“Yes.”
“Yes!  We need to find the beatbox…I have something I’ve always wanted to try.”
“You have your pick,” Nick said.  “There should be three at the house.  There are some non-warblers at the house though, like Conner and Felix. And a few friends from different universities that aren’t even associated with Dalton. Not everyone will butt in on your jam session.”
“But enough will.” Kurt said. “Although, not many will try to take lead…so we are more likely to end up with background music than fighting for the front and center spots, especially if it is obvious we are just trying things out and not practicing for something that lots of people will be watching. Hmm…remind me to call my dad when we get back to the house.”
“So, I know you know Nick and Jeff here, and from what they have said you know the Wes kid whose family owns this place and David…who I think was one of the guys who we met out front?”  Elliot said, looking to Jeff.  “And of course Blaine.  Who else do you know?”
“Yes, David was the African- American who met us out front.  He was with Ravi, who Kurt doesn’t know.  Ravi graduated a few years before Kurt was there. Wes hasn’t ever liked him because Ravi made it into the Warblers as a first semester freshman and was front man for two years. Wes didn’t make it in until the end of his freshman year and all he heard was about how Ravi made it as a first semester freshman and his making it as a freshman wasn’t that big of a deal.  Of course Wes made it in just to be immediately put on the council and started putting in a dozen or so freshman a year so we wouldn’t have such a hard time keeping numbers and training singers so…” Jeff trailed off and Kurt answered.
“Hmm…I know Conner and I’d seen his boyfriend at the school, but never met him.  He was the same year as Blaine and not into music much. I think that one dark haired baritone that Blaine would not let me speak to at all who was in David’s and Wes’s year was there.”
“Braydon.  Blaine didn’t like him.  He thought Blaine was given too much leeway and too much focus. He also thought Wes was an idiot for not taking advantage of having a countertenor in the group. There were about four of the older guys like that.”  Nick said.
“That explains a lot.” Kurt said. “I always wondered why Blaine would not let me near some of the guys. Heck, Thad was seriously the only one my age I was ever introduced to and he did a good job of making sure I didn’t meet too many other kids my age while there.  I hung around with Blaine and his crew and was handed into Wes’s care when Blaine couldn’t be with me.”
Jeff nodded. “Wes and Blaine were very proprietary about song options and so wanted to keep you and what you could do away from the others who didn’t think they should be so controlling and then there were a few who wanted to get to know you well enough to date you and Blaine hated that idea too.” Jeff added.
“Even though he didn’t want to date me?” Kurt asked.
“Oh, yes.  Blaine couched it in terms of not wanting you scared or harassed or bothered after your horrifying trials in McKinley, but most of us knew Blaine long enough that was understood it was also one of those ‘this is mine and not yours’ things.  Blaine is very possessive of his people…friends or relationships.”
“It was horrid the year before you came when he was a freshman, because he decided that Jeff was HIS friend and would not let me or Trent talk to him for about half a year, even though we’d known Jeff for years before that.” Nick said.  “I had to sneak Jeff into my room while Blaine was supposed to be doing his homework to spend any time with him!”
“We resorted to weekends at either mine or Nick’s.  In the end it worked out for the best though…Blaine was soooo mad when we got together before Valentine’s day that year and I kept answering his ‘Jeff is MY friend’ statements with ‘but I’m Nick’s lover boy’.” Jeff said.
“So his ridiculous tantrum at me wasn’t an oddity.” Elliot said.  “I don’t know if I feel better or worse knowing that.”
“No,” Kurt said. “I probably ought to have told you that long ago.”
Kurt sighed as he could see the edge of the tree line up ahead.  Elliot reached over and grabbed his shoulder and gave it a squeeze.
“It will be fine.” Elliot said.  “I’ll stick by you and if Blaine tries to start anything, I won’t let him.”
Jeff snorted. “I bet Blaine doesn’t even show.”
“He was holed up in the bedroom you two were supposed to have with Ricky, Edwin and Chez when we started out looking for you.” Nick added.
“So Chez is the dark haired one who whines?” Kurt asked.
“Oh yes.” Nick said. “He is actually your age, but he was tossed out of Dalton at the end of Blaine’s freshman year, so he wasn’t around during the time you were there.  He had a fondness for destruction…the cupboard that held half our sheet music and the loss of tons of sheet music was the final straw for him. And what got him tossed.  He was mad because some girl told him no when he asked for a date.”
“Huh.” Kurt said. “I always thought you all didn’t have to deal with that kind of thing.”
Nick shrugged. “Oh we didn’t have to deal with bullying in the physical or blatantly vocal sense, but other stuff we still had to deal with. You were actually there at a good time. We’d had a mass amount of kids thrown out the year before when they cracked down on the rules and regulations and kids refused to deal with that.  Those left knew we were being watched closely.  But the professors keeping the tight watch went off on sabbatical during that next year and so kids like Sebastian weren’t reined in so much and then you get the Hunter debacle…but the teachers keeping standards up were back and willing to do something.”
“I’m glad I was.  It was what I needed right then.  Somewhere physically safe for me to regroup.  I just ended up with way too much baggage coming out.” Kurt said. “And I really liked the classes and the school.  We just couldn’t really afford it and I missed being able to be me.  I was going NUTS in the uniform. Although I would have waited till the end of the year if we could have afforded the last quarter.”
“Blaine always said you left because you wanted to sing with your choir at nationals.” Jeff said.
Kurt rolled his eyes. “Part of Blaine‘s problem all together is that Blaine doesn’t listen and can’t comprehend anything outside his immediate experiences. Blaine’s family never had money problems…never had to make hard choices or  make ends meet or even just put anything on hold till the next paycheck.  We got a six month emergency scholarship because my life was considered in danger and there was enough physical proof on my body when Dad called Dalton to ask about it. It does not cover six full months of school…it covered the few weeks in November and the few weeks of December. It covered the few weeks of January, February, March and we switched the first week in April because that was when the quarter there was over and I’d not have to start a few new classes and then be pulled out when the emergency scholarship was up.  That scholarship waived two thirds of Dalton’s fee.  With having to buy a new house and my dad’s medical fees and him not being able to work as much in the garage as he had before his heart attack earlier in that fall…we just could not afford it.  I wasn’t even sure I’d be allowed to sing with the New Directions at Nationals since I hadn’t sung in any of the qualifiers, but I was hoping to be able to. I said I hoped to be able to sing with my friends again and join the club again, yes. But I said all that after telling him over and over about the financial worries and my doubt we’d be able to pull off fees till the end of the school year.  That bit about hoping to sing with the New Directions again was all Blaine heard.”
 Nick nodded. “He does have issues with hearing what is really being said and comprehending past what he wants to have been said.”
 “And it doesn’t help that for the two years he was at Dalton, he was never expected to have to do anything other than that.” Jeff said.
 Kurt snorted. “McKinley really didn’t make him have to listen to others either.  He was still able to just do what he wanted and hear what he wanted and pretty much get everything handed to him on a silver platter.”
 Kurt stopped as they hit the start of the trail into the woods and just stared for a few minutes at the house before sighing so hard that Elliot felt it and Jeff and Nick heard it from the few steps they were ahead.  Elliot reached over and grabbed the soda from Kurt’s hand and grabbed the hand that had held the soda.
 “Have I mentioned how ridiculous I find you all’s definition of camping?” Kurt said.
 “No and I advise not doing so to the masses…they get cranky.” Nick said.  
 Kurt laughed and the tension eased out of him a bit. Jeff smiled and turned to Elliot.
 “So what song did you want a beat-box for?”  Jeff asked.
 “Beatle’s Come Together…right now.  I’ve been thinking about it for ages.”
Kurt smiled. “Oh…that would be good.  If we get the band back together we should consider theme nights.  Beatles would be great…avoiding certain songs of course.  I used to sing a mean Blackbird.”
 “What songs would we avoid?” Elliot asked.
 “All You Need is Love is Forever Ruined.” Kurt said. “Got To Get You Into My Life might be as well, although I still have an insane desire to sing it in public ALL BY MYSELF!”
 “Is that what he serenaded you with at that proposal?” Elliot asked.
 “ All You Need Is Love? Yes.”
 “That is too bad…but there are plenty of other Beatles songs which I think would fit us better anyway,” Elliot replied. “I would love to hear you sing Imagine and Hey Jude and we could have fun with Yellow Submarine.”
 Kurt beamed. “And we have never done a real Madonna night. We’ll have to make some lists.”
 David was waiting for them as the cleared the woods.
 Kurt was pulled into a hug and patted down before he could say anything, even ‘Hi’.
 “God, I am so sorry I didn’t even realize you were missing. I was fighting with Felix all Sunday and that always distracts me and at odds with Wes and then I left on Monday to pick up Ravi and I was just a horrid friend and…” David babbled as he patted Kurt down.
 “David, I am fine.” Kurt said. ”No bumps or bruises or anything…all body parts accounted for. Who is Felix and why were you fighting?”
 “Oh, God.  I forgot to introduce you to Felix.  And I’ve got to introduce you to Ravi…but word of warning now, he like worships your dad. You will be drilled.”
 Elliot chuckled.
 David looked at Elliot. “Who are you?”
 Nick and Jeff laughed.
 “This is Elliot Gilbert. He messaged Nick the moment he saw Kurt was lost with a phone number to call and demanded one of us drive him up here.” Jeff said.
 Kurt smiled.
 “I’m surprised you didn’t have to bring Dani as well.” Kurt said.
 “Dani is in Minneapolis at a roller derby exposition or she would have been tagging along. I was at a Yoga training retreat but made it to the city before these guys left.” Elliot said.
 “Dani?” David asked.
 “She is the other member of my band.” Kurt said. “By the way, where are our beat boxers this weekend? Elliot wants to try something.”
 “You have a band? We so need to talk.  I’m David.  I knew Kurt when he was a wee little junior who’d been chased from his school by bullying.”
 “He started it a little over a year ago…right after he started work at the diner.” Elliot said.
 “About three weeks after I got engaged to Blaine and two after Finn died.” Kurt said.
 “Finn died?” David nearly shouted.
 “I thought you knew that?” Kurt said. “Blaine was in contact with the Warblers at that time. He set up the engagement just the week before.”
 “Yeah, he promptly ignored everyone as soon as they sung to you except Trent and one of Hunter’s little friends who was close to Edwin.” Nick said.  “He even stopped talking to Sebastian and he called Sebastian every single day from the moment you left to the moment he convinced the Warblers to allow him back to Dalton to propose, even though he’d help ruin them. However, Sebastian heard from his dad. We sent flowers and put together a small fund which we sent to your dad at the end of the school year to help with whatever he thought it should.”
 Kurt smiled.  “I remember him saying something about that. I just wasn’t aware you Dalton boys were who he was talking about.  He called you the bird boys.  It makes sense now.  I suppose we ought to head in and at least reassure Richards I am fine.  Let him see it and not just hear it.”
 “He’ll be easy.” David said.  “I mean he was worried but not frantic. Conner…well, I’m sure the only reason he wasn’t out searching is because he got a concussion in the fight over you being missing and hasn’t been able to talk his boy into letting him off the couch until he stops throwing up if he moves to fast.”
 “Conner has a concussion?” Kurt asked.
 “Yes.  He was way furious because apparently Blaine told him you were too busy to talk to him and it was too dangerous for him to talk to you and besides you didn’t like him anymore and so he shouldn’t be potentially damaging his relationship trying to talk with you.”
 “Of course he did.” Kurt said. “Still, I’d like to apologize to Richards first.”
 “He’s been in the Kitchen since the fight.  I think he doesn’t trust us enough to go far anymore.”
 “Geez, I wonder why?” Nick commented.
 “This week has been way worse than spring break the year Kurt was at Dalton.” Jeff said.
 “Hmm, you think?  I mean six girls got pregnant and half the people here had to get tested for STDs for the next year, several needing treatment.”
 “What?!” Kurt shouted.
 “Wes didn’t check before we all headed out here and his cousin Juliette had also decided to use the lodge…anyway, we decided to share…more or less successfully.”  David said.  “That’s why Blaine couldn’t watch your Born This Way performance.  He was up here camping with us. We left pretty much right after we sang at your school.  Anyway, so Juliette was out here with like 20 girls from her boarding school and Wes pulled all us Warblers up and brought up several old Warblers and several guys from the soccer team and polo team and well…I think there were four babies that ended up born.  Luckily no warblers were the daddies.”
 “Ah.  I thought he went somewhere with his folks for Spring Break.” Kurt said.
 “He spent the last three days in New York with them…they went to a few shows and shopping.  He had Wes drive him down so they didn’t come up and find out we were with girls all week.”  
 Kurt rolled his eyes.
 “You guys are ruining my image of private school boys.” Elliot said.
 “You thought they were all sweet and innocent didn’t you?” Kurt asked.
 “Well, mostly.” Elliot admitted. “Especially like the prep school type and not the catholic or religious school type.”
 “Oh God.  I never even thought about that option.” Kurt said. “Hopefully my dad never did either. At that point of my life I would not have been able to cope.  I would have run away or killed myself.  I could NOT have done a religious school and my dad would not have been aware of that at that point because we had not yet discussed what had gone on while he was in a coma after his heart attack.”
 “Wait, I thought you were at Dalton due to bullying?” David asked as they entered into the kitchen.
 “I was.  The bullying changed during the summer…or near the end of the school year before, because they were some instances even then. Anyway, so instead of dumpster tosses, probably because I was too tall for them to be easy…I started being pushed more and pushed harder. Of course the slushies never stopped.  Then my dad had a heart attack right after Labor Day. And that same week the glee club went off on a religious rampage and spent most of the next little while telling me I was horrid and wrong for not believing in God…and no one DID anything to help. I stayed at home, with no one there, made all my own food and did all the chores, took over work at the garage so the others wouldn’t be too overwhelmed, went to school and did all my homework, and was the only one who really spent any time at the hospital…and was still bullied by the regular bullies every day. And the stupid glee club just harped on and on about praying fixing things and god fixing things…like prayer or god was going to make sure the paychecks got out on time or finish the rebuild on Martin Lewis’s 68 convertible that Dad was almost done with or fix dinner or do the dishes or patch up the gash where I caught the open locker while falling after Nelson pushed me, let alone be what actually helped with my dad.  Although I ended up at my friend Mercedes church, mostly so she would stop ignoring me and so people would stop telling me I wasn’t trying to work with them all, I came out of the whole experience even more jaded against religion than I started.  And in the weeks after my dad waking up, when I was the one caring for him all afternoon and evening and still keeping everything else going, the in school bullying shot up significantly, with Finn and others in glee club adding to it even though theirs wasn’t physical mostly.  And at home wasn’t better. Finn and Carole had dad’s ears then, even though they spent like NO TIME at the house helping out. Everything exploded that first week of November and the death threats started and my dad found out about some of it and I ended up at Dalton when the guy threatening me didn’t stay expelled.  I even was able to board for that first bit of time I was at Dalton, which ended up a godsend because My dad had just married Carole and so Finn moved in again but they hadn’t found a new house yet, so Finn and I were supposed to share a room but Finn couldn’t handle it any better than the first time we tried. With me in Dalton, Carole was able to get dad to have me just come home during Thanksgiving and Winter Break and stay at the dorms most the rest of the weekends. We couldn’t afford boarding after the semester started again though, so I drove to Dalton every day. But by then we had moved so Finn and I didn’t have to share.  Heck, our rooms weren’t even on the same level of the house.  Why is everyone staring at me?”
 Jeff wrapped an arm around Kurt. “We just didn’t realize everything you had going on.  I mean Wes and David knew a little about the bullying and I knew after that first PE class that the bullying had had a physical side because you were still all bruised. But I don’t think anyone knew about all the rest.”
 “In fact Blaine insisted it wasn’t really physical at all, but a sexual assault that you were getting away from.  That was why he wouldn’t let certain guys near you.” Nick said.
 Kurt tilted his head. “Hmm, I guess the inciting incident was. One of the Jock bullies kissed me after pushing me, and then he threatened to kill me if I told anyone.”
 Elliot wrapped Kurt in a hug and squeezed.
 “Elliot, I need to breathe.” Kurt squeaked.
 “Sorry, can’t let go.”
 “I’m fine now.  In fact, most everything surrounding that time is OK.  Things were hashed out in the family, with the main bully, even within glee club to a certain extent.  I just still am not big on religion.  Didn’t gain any more liking for it when my dad had cancer, or when Finn died, or when I was bashed.  Nor did it call for me when Blaine cheated the first time or at any point when living with Rachel. In fact, Rachel sort of put me off Judaism as well as Christianity. Elliot, don’t squeeze harder.”
 A deep chuckling came from behind the guys.
 “So YOU are the one missing?” Richards asked.
 Kurt detangled himself from Elliot’s arms. “I am so sorry. I didn’t think at all about the situation this would put you. I just could not be around a certain someone without losing it.  I should have at least like….told you what I was planning or something, though. I mean it’s like the first rule of going out someplace….let someone know where you are and when you should be back and how to be contacted. Like, seriously. I could have left a note or something.  So I am so sorry and I promise if you don’t make me stay up here, I’ll take you out and show you where I’m camped and you can even check for yourself that it is safe and fine and whatnot.”
 “You left the hotdogs and ground beef?” Richards asked.
 “Yes, but I swiped some stuff in exchange.” Kurt said.
 “You came in for breakfast and washed your dishes and left them in the drainer?”
 “Yes.  Except this morning.”
 “Yes, you probably should have left a note, but how old are you?” Richards asked.
 “20, almost 21.”
 “So in your third year of university?”
 “Second, I was held back in elementary the year my mom died, I missed too much school and my dad wasn’t willing to fight the decision.”
 “Still…you are an adult. The only reason you needed to let anyone know was because you were at someone else’s place and there could have been issues if something was really wrong.  But, I understand. I still don’t understand where you got the camping gear. We don’t have any here.”
 “I thought we were going camping.  I was put in charge of all the stuff and he said he’d set up the place. MY version of camping has a tent…I came with the camping gear.  The version these guys run off is NUTS, no offence.” Kurt said.
 Richards chuckled. “I would like to see everyone up at the house at least once a day…just write a note to let me know you stopped by.”
 Kurt nodded.  “So I can stay out at the camp?  It is in that little clearing about 10 minutes out.”
 Richards nodded. “It is still inside the property so I don’t think there will be a problem. However if you were out in a tent, I need to figure out who has been holed away up in the loft in the pool house.  I thought that was you.”
 “Oh, I know that one!” Jeff said.  “Caleb Andrews.  He came out with Felix but needed to finish some papers before he could have fun. Nick told him about the loft Friday night after he kept getting interrupted in the library. He was out with us for most the time Saturday, at least.”
 “So are we good?” Elliot asked. “Because I need to find some beat boxers.”
 Richards nodded. “Dinner will be ready in about an hour; it would be nice to be here for it so everyone can see you are found.”
 Kurt nodded. “Let’s go find you some beat boxers.  And go see Conner.  And who the hell is Felix!”
 David yelped. “I’ve got to introduce you to Felix!”
 Kurt waved as he was drug through the kitchen deeper into the house.  He settled next to Conner on the couch and told Conner all about his set up in the woods, which he and Jake wanted to see, as soon as Conner could stand without feeling sick. He brushed of Kurt’s worry, mostly because he assured Kurt he had been to the ER nearby and they assured him that he’d be fine in a day or two.
 David and a boy who looked very much his double came barreling in from one side of the room while Elliot and several guys came chasing in with Jeff and Nick from the other.
 “I’ve got Felix!” shouted David at the same time as Jeff shouted “We got beat boxers!”
 “Ok. First, Felix.” Kurt said.
 David smirked at the other guys and pulled his double next to him. “Kurt, this is Felix.  He’s my little brother and he went to Dalton with us, but he was in Europe on an exchange program for the whole time you were at Dalton, which wasn’t fair!  He’d have been in your grade!”
 “Felix, nice to meet you. Were you a Warbler?” Kurt asked.
 “I do not sing.  I like acting, though. I participated in academic decathlon and debate and speech competitions. And BPA and the young astronauts program.”
 “Oh, I wish you had been there when I was then, I know you could have helped with some of my classes that I had issues in.  I was generally behind in sciences, mostly because McKinley doesn’t teach science well, at all. I think I ended up talking to David and Trent.”
 “He was good once he understood what concepts he was missing and we liked helping Kurt because he caught on quick and never wanted us to DO the work for him, just explain what he was getting wrong.” David said.
 Felix smiled. “I would have been glad to help you then.  I am not fond of helping some people.  They think helping means doing it for them.  I do not approve.”
 Kurt nodded. “My step brother was that way. Nearly cause World War III at our house when that issue came up. He thought it unfair that I wouldn’t do his work for him.”
 Before the conversation could go farther, another guy came chasing into the room.
 Kurt recognized him from the night he spied on David.
 “Kurt Hummel?” the guy asked, his hand extended for a handshake. “I’m Ravi, Ravi Patil. I am a huge fan of your father’s.  I saw him speak once.  He was brilliant, so down to earth.”
 “It’s nice to meet you.” Kurt said, shaking Ravi’s hand. “I do rather adore him. OH! I had better call him and tell him I’m found!”
 Kurt pulled out his phone and dialed his dad.
 The call wasn’t long but long enough for Kurt to wish he’d done it while alone.   He thought Ravi was going to melt into a puddle of awe struck goo when his dad said to tell him hello and his was thrilled the young man had enjoyed his speech.
 Luckily Jeff and Nick thought it was as funny as Kurt did.  Elliot was confused and then swatted Kurt upside the head.
 “You could have mentioned your dad was a congressman.” Elliot said.
 “I’ve told you about my dad.” Kurt insisted.
 “Yeah, he owns and runs a garage in Lima, Ohio and is often away from home.” Elliot said. “He likes Melencamp and wears ball caps. And he was one of your biggest supporters in school, but you often didn’t let him know what was going on.”
 “Oh….umm sorry. I just don’t often remember it myself. I mean, he didn’t start doing a whole lot in Washington until January my senior year and so sometimes I forget.” Kurt said. “I just think of him at home in Lima.”
 “That makes sense.” One of the guys Kurt wasn’t sure he knew said. “My folks travel a lot and I usually only think of them at the home I grew up in, even though they are rarely there anymore.  Jonas, beatboxer.  Who wanted us?”
 “Elliot wants to try out some songs.” Kurt said.
 “Beatles. Come Together.” Elliot said. “To start with.”
 “Oh. Yes.” Jonas said. “Paul, do you have the Beatles version on your iPod?”
 “Of Course.” Paul answered.  “That will be easy, too.”
 “Kurt, front man or background vocals?” Elliot asked.
 “Backing in this. I know it. Go work up the vocals needed and then come get me when you need to add me.” Kurt said.  “I’m going to chat with some of the others for a bit. I would like to try Hey Jude or Imagine though.”
 “And we should totally have a reshow of Blackbird.” Jeff said.
 “I’ll consider it.” Kurt said. “I am on the edge of that being one of those ruined songs.  It was well done though, so…”
 “Take that one back.” Nick said. “You sang it stunningly. Don’t let Blaine lay claim to that.”
 Kurt smiled. “Fine. I’ll sing Blackbird as well, and decide then.”
 Elliot and about eight guys huddled in a corner of the music room, by the piano, and worked out music. Kurt could tell by the excited look on Elliot’s face that he was learning a lot from several of the guys.
 Kurt talked with Conner and Jake, David and Felix and Ravi.  Nick and Jeff wandered between the two groups, depending on what topics were being talked about in the group of boys surrounding Kurt. Other guys wandered in and joined with the two groups.  Kurt said hi to Braydon and met several others who he recognized from classes but never really interacted with.  They were talking clubs and sports differences in public and private school systems when Wes wandered in, followed by Blaine and his stooges.  Blaine, whose hand was encased in Edwin’s and who had bite marks covering his neck, was giggling and simpering as Ricky whispered something in his ear.
 “I thought you all were out looking for Kurt.” Wes said, glaring at David. Kurt nearly laughed as Wes’s gaze passed right over him, like he’d forgotten how Kurt looked.  
 Kurt snorted. “I’ve been located, Wes. I was camping.”
 “Camping?  Were you in the loft?  I haven’t seen you out in the hot tubs?” Wes said.
 “Camping.  You know…tent, sleeping bag, communing with nature? Hikes?” Kurt said.
 “Don’t be ridiculous.” Blaine said, looking at Kurt for the first time since entering the room.  “What would YOU know about any of that?”
 Conner growled. Kurt put his hand on his knee and Jake put his arm around him.  David kicked back, as if waiting for a show.
  Kurt turned his attention from Wes to Blaine.  He noted the hickeys on Blaine’s neck, he noted Ricky’s hands still on Blaine’s shoulder and Blaine’s hand still in Edwin’s, with his fingers running over the back of Edwin’s hand.
  “Blaine, how wonderful to see you…fully dressed and not in a compromising position, unlike last time I laid eyes on you for any length of time.” Kurt said with a sneer, that Blaine didn’t even seem to notice. “Why do you question what I know of camping?  I’m sure you remember my father. You know, the man that is supposed to be your future father-in-law. The guy you asked for my hand in marriage like I was some sort of simpering princess.  That guy.  You spent a great deal of time at my house hanging with the guys, even after I’d gone to New York. I figure you know him rather well.  Do you really think he didn’t take me camping and hunting and fishing every chance he got? I mean, sure…I worked full time at the garage most of high school, so he didn’t get me out as often as he would have liked, but you have got to be delusional if you think he didn’t take me out at least once or twice a year.”
 “You worked at the garage doing like…secretary stuff.” Blaine said.
 Kurt rolled his eyes.
 “How do you figure?” Kurt said.
 “Well, I know you SAID you worked on the cars there, but I never saw you working on cars there and you aren’t exactly…built to work on cars, you are more – you know…and whenever I saw you at the garage you were answering the phone and dressed nicely. What was I supposed to think?” Blaine said.
“You picked me up from work exactly twice, Blaine. Twice in the whole time we’ve known each other. You’ve been to the garage another three, maybe four times.  Once to tell my dad I had no idea about Sex…before you started dating me…after you basically told me I was unsexy and you had no interest. Which was very creepy mind you and which wasn’t even really true.  I probably knew more about SEX than you did at that point…just mine was more of the boy/girl nature and more of the book learning aspect and more of the view of sex from listening to girls…so lots about menstrual cycles and sore boobs and stretch marks and things like that.  Then you didn’t bother coming to the garage again until AFTER I had graduated.  Hanging with Finn and Sam was just peachy.  And then you went to ask my dad my hand in marriage.  Even after you went to McKinley for school, you couldn’t ever be bothered to come to work with me and hang out or anything, so we saw each other AFTER I was done and had gone home and showered and changed. I guess I expected you to take my word for it when I told you I worked at the garage. How would you actually KNOW anything? I certainly didn’t get receptionist pay, which you enjoyed the fruits of more often than not. I mean when it came to paying for dates and things, I certainly generally took the provider role even though I wasn’t the one from an ‘extremely wealthy’ family ---your words, not mine---with a never ending allowance. Therefore, I never expected that you thought I was LYING to you the whole time. It is utterly insane for one to assume someone is LYING about their job. Unless of course, that someone spends so much time himself lying that he assumes everyone else lies all the time…just like him.  What kinds of lies did you tell me, Blaine?  What lies have you told me that everything I know is based off of?”
Blaine just glared at Kurt and crossed his arms over his chest.  Kurt stood and walked towards Blaine and his pals.
“Shall we start with the big one right now, Blaine?  Why are we here at Wes’s place?” Kurt said.
At first Kurt wasn’t sure Blaine was going to answer.  Edwin whispered something in his ear and the Ricky leaned in and whispered something in his other ear.
“Because I wanted to come and I knew you would be awful if I just headed out for dead week without you.” Blaine said. “You would have said no just to spite me if I’d wanted to come on my own.  And the formal invite was to both of us since David sent them out.”
“See, the truth wasn’t so hard there was it.  Might have been nice to tell it to me before I spent the money I did for this week, but I’m sure you’ll find it in your oh so truthful heart to pay me back at least half, if not more.”
“Don’t be ridiculous, Kurt.” Blaine said.
“I’m not kidding.” Kurt said.
Blaine rolled his eyes. “We’ll discuss this later at home.  You’ll see my point after we discuss it there.”
“You mean, I’ll drop the topic after you’ve screamed at me for hours on end just so I don’t have to hear you hollering any longer? My dad already agreed you need to pay back at least half the money I put out due to lack of communication, so it is not going away as easy as you generally manage to make issues disappear.” Kurt said.  “However, I guess we could discuss it at home.  Paying me back for what I put into a trip that you lied about will work in nicely with other topics, I’m sure. Of course, I suggest we do so after you’ve done your school work that you have been slacking off on and maybe even after finals. I would hate for you to actually flunk out because you chose to go camping instead of do your work…or rather I’d hate for you to blame me for your failure when you decided to choose camping over school work. And I will make sure your professors know what you have been up to this week, make no mistake about that.”
“I can’t believe you are being so mean to Blaine! What has he ever done to you?” Chaz sneered.
Jeff and Nick snorted as David held Conner down.
It was Elliot who laughed though. “Are you kidding me?”
“And just who are you?” Ricky asked, turning towards Elliot.
“God’s sakes, why are YOU here?  Kurt, are you cheating on me?  Did you sneak HIM here to have sex with him behind my back?  How dare you?  I KNEW you were cheating on me with him. I knew it. I didn’t for one moment believe he was just a friend and band mate.  How long have you been having sex with him, huh? I can’t believe you would do this to me!” Blaine started hollering.
“Has anyone ever had you tested for personality disorders?” Elliot shouted back.  “You are delusional and a hypocrite.”
“I am not! I know you’ve fucked him. I know it.  You wouldn’t accept my friend request on Facebook or any other social site and you were always calling. I can’t figure out why you want him more than me, but I know you’ve had sex with him and he is cheating with you.” Blaine continued. “And I’m NOT a hypocrite. I’m not wearing the ring; he is, so that makes him mine.  I can do whatever I like, he cannot. I asked for HIS hand in marriage, he didn’t ask for mine.  I’m the alpha male and so I can sow my seed.”
“You’re an idiot is what you are.” Elliot said. “A hypocrite and an Idiot. And delusional and an ass.”
“Blaine, I suggest you stop speaking before you further prove just how stupid you can be.” Kurt said. “And frankly, everyone here knows which of the two of us has been having sex this week so far…you haven’t taken any care to hide the proof.”
“But I can have sex.” Blaine said.
Kurt rolled his eyes. “Men in this room, how many are Gay or Bisexual, or any other identity on the spectrum?”
About half the room raised their hands and Kurt started to cough.
“You Ok there?” Elliot asked.
“Maybe Dalton was a gay school and I just never knew.” Kurt said.
David started to laugh.
“Anyway…” Kurt continued. “IF you are in a monogamous relationship, is it perfectly all right for your other half to have sex with other people?”
Most of those who had raised their hands shouted no.
“Straight men, if you are in a monogamous relationship with a girl….say engaged…is it all right to have sex with other people?”
Most of the straight guys said no.
“Those of you who did not say no to that…IF I asked your GIRLFRINDS the question would they say it was all right for you…the guy…to have sex with others while in a monogamous relationship?”
Only two tried to insist that their girls understood that men must be men and have sex with anyone their nether regions wanted.  Kurt asked for numbers of their girlfriends to ask.  Neither still had a girlfriend.
“There you go, Blaine.” Kurt said.  “The majority of the people here KNOW YOU ARE WRONG.  Not that it really matters. Do you know WHY it doesn’t really matter? Because I, the other half of this supposedly monogamous relationship, think you are WRONG!”
“So?” Blaine said.
The majority of the others in the room looked at Blaine in confusion.
“So?  So I think that BOTH people in a relationship that is monogamous only see each other…that is what monogamous means.  That means when one of those is NOT just seeing the other in the relationship, he is CHEATING.  I told you when I took you back…I would not be cheated on. I don’t give a flying rat’s ass if YOU don’t think you are cheating for whatever STUPID rationality you have concocted…I think you are cheating and I am THE ONLY ONE who matters in that.  I will not live in a world of double standards, Blaine.”
“Now, Kurt,” Blaine started, in a tone of voice that instantly grated on Kurt’s nerves even more. It was that condescending tone Blaine used when he thought Kurt was too naive or too poor to understand.
“We’ll speak of it at home.” Kurt said. “My dad might even join us. For now…I do believe Elliot has managed to work something out with his beatboxes. You are boring me, Blaine. You should go find something to do away from the rest of us….like you have all week, I’m sure.”
With that Kurt turned and stalked over to the piano. “Play me my part, boys.”
Paul smirked and started playing the notes he wanted Kurt to take on “come together”.   Most the guys who’d been sitting with Conner and Kurt by the couches moved over to the piano as well, Jake dragging an armchair over for Conner to sit in. Blaine just stared. No one was paying any attention to him, or Chaz or Ricky or Edwin…or even Wes.  Kurt smirked as Edwin and then Ricky whispered into Blaine’s ear again and Chaz pulled them all out to the hot tubs, Blaine frowning the whole way.
“I still don’t know who He is.” Wes stated, pointing at Elliot.
Kurt paused in his vocals. “Elliot Gilbert, my bandmate and friend.  Apparently there are people out there that care about me, Wes. So when he read the Facebook blow-up, he contacted Jeff and Nick and came out to help locate me…as in as soon as he read the Facebook blow–up he made efforts to come find me…he didn’t fuss about and ignore that I was ‘missing’. Your…nonchalant…manner of dealing with a missing person is, I hope, because it happens often enough with positive results that it wasn’t a real issue.  I shall have to ask Richards about that.”
Wes paled. “I’ve got…things…to do.” Wes said as he turned and headed towards the kitchens and Richards.
Kurt smirked and turned his attention back to singing.
They hadn’t got far in putting together the song before dinner was announced.
It was a much different experience than the first night, when Kurt felt like no one noticed him. All sorts of people came up to him and spoke to him.  He met the guys who’d taken out the motorbikes after he’d gone for his ride; he met several of Ravi’s friends, who spoke with him about his dad and politics. He met a few of the older Warblers, who had been working with Elliot on the songs right before dinner.
It wasn’t like Blaine was alone…he had his little harem and a small posse of pals who gathered around them like moths to a flame.  But Kurt was included in a group as well, and comments from said group made Kurt wonder how much of his being left alone at first was at Blaine’s suggestion.  He’d heard more than one person say they’d hoped to talk to him but that Blaine had told them Kurt would prefer they not.
After dinner they went and worked on the songs Elliot wanted to try, getting ‘Come Together’ to a level that Conner recorded it for Elliot. Then Jeff and Nick talked Kurt into doing Blackbird for them.  Like Kurt had predicted, more guys than they started with moved into the music room to participate.  Kurt could see about nine guys out in the hot tubs, where Blaine and his group were holding court, but the majority of guys were in with Kurt. Several of the guys who’d sung with Ravi and the older Warblers showed off some of the songs they’d done in the days…and won with.  Kurt was especially fond of the medley of John Denver songs they did and their ‘Ring of Fire’ arrangement.
When it started to get dark, Kurt and Elliot headed back to the camp. Jeff and Nick and Conner and Jake were to spend the next day at the Kurt’s campsite…or at least part of it. Elliot grabbed the knapsack of clothes from Jeff’s car as they headed out.
They chatted on the small hike back to the camp.  Kurt pulled out sodas to drink and they retired directly to the tent.  
“You’ll have to share the mattress.” Kurt said. “But you can have your own sleeping bag. I’m changing, I hope you don’t mind. I have extra blankets in the corner if you need some; it is still a bit chilly at night.  I haven’t been cold, but I bought extra thick fleece pajamas.”
“Can I brag to one and all tomorrow that I got to sleep with you?” Elliot asked. “I’ll be fine; I packed what I have been wearing at night at the retreat.”
Kurt shrugged.
“Kurt?”
“I was hoping to wait to actually break-up with Blaine until after finals….I know he is going to fail and blame it all on me as it is. With a break-up added to that?  I’ll be lucky if they don’t toss me out on me ear…for making the poor darling so stressed and broken hearted he couldn’t do his work. And the teachers will buy it….they always do for him and Rachel.”
“You are forgetting something.” Elliot said.  He made sure to hunt around his bag while Kurt changed his pants. “There is a whole day of you being lost broadcast all over social media and a whole day of Blaine not caring being broadcast just as loudly.  There are three dozen guys here who will mostly vouch for the activities that Blaine did here…while you were lost.  And also probably about how NOT heartbroken the brat is.  I’ll come with you and talk to the powers that be if need be. You know I will.”
“And yet, somehow I doubt it would make a difference.” Kurt said.
“Then make it make a difference.  Is it everyone who seems under their spell, or just certain people?  Go to other department heads if you need to. Had Rachel charmed them all? Are those under Blaine’s spell also those under who had been under Rachel’s?  Or did he do his own schmoozing?” Elliot asked.
Kurt tilted his head as he thought.  “You know…I don’t think she had.  She rather alienated the dean who oversees the drama classes…and who overseas most the non-practical courses like script analyses. She’s upset most the staff who teach on the tech side of the program and all the staff who deal with dance…all the staff, not just the instructors. She was rude to most the other vocal professors. Blaine is harder to gauge…there are people who praise and adore him who don’t seem to have ever met him or know much more about him than he has to be wonderful because he is in sophomore classes. Or maybe his folks put sooo much money into getting him in the classes he is in that they are enamored with that.  I don’t know how to prepare for that.”
“His folks gave money to the school to ensure his class choices?” Elliot asked, pulling out his pants and sleeping shirt now that Kurt was mostly changed.
Kurt shrugged and turned around to pull out the small speakers for his IPod so they could listen to music and Elliot could change pants. “His first semester he was in regular first year freshman classes and he just did OK…there were no As…but he passed the things he took with Bs and Cs.  He was like Rachel, though…he took voice and a private voice section, acting, dance and a lecture course on auditioning for different formats that he wasn’t supposed to be able to take but his brother knew the guest lecturer and got him into that one.  He carried just enough credits to be full time.  He dropped dance with Ms. July and changed into a lower level course within the first week taught by someone else…which he also skipped about ¼ of. He skipped out on his acting course half the time.  Then second semester starts up and he is in 6 of my 8 classes….all 6 of his classes are with me.  My classes are sophomore level…I spent the time attending everything I needed to move ahead with the amount of credits needed to be a sophomore.  He hadn’t even taken any of the first year of script analysis, or English 101, which were supposed to be the prerequisites for script writing.  He hadn’t taken the dance courses or the movement course which was supposed to be needed to take stage combat. The same for everything.  I asked how he was in my classes.  His first response was that he was just so good all his teachers recommended he skip ahead. Then I said I was going to ask around to see which teachers said that. He huffed and puffed and whined before saying that he just signed up and then pull strings to stay.  It was during a chat with Rachel I learned his dad was donating several good sized scholarships for the years he was in the school and that his mom was donating to help fund some instrument updates so he could have the best for accompanying his star performances. I simply concluded that was how he got himself into classes he wasn’t suited or prepared for.”
“Please tell me you are kidding?  That is absolutely horrible.”
“I only wish I were. And I suppose I could be wrong, but it is the only explanation that makes any sense…well, there is the people are hypnotized by his puppy dog eyes and hair gel theory, but generally I only indulge in that one when I am a bit tipsy on cough syrup and pain meds and still running a high fever…or concussed.” Kurt said.
Elliot snorted and tucked the clothing he’d changed out off into his knapsack, making sure he’d pulled out the thick socks he’d packed when he saw Kurt pull out his own. He handed Kurt the knapsack and Kurt passed it off to the side of the tent where his own was resting.  He flopped back onto the air mattress.  Kurt settled beside him.
“This is ridiculously comfortable for an air mattress.” Elliot said.
Kurt blushed. “I didn’t want Sam to be uncomfortable. My dad would have been upset.  He sees Sam as one of us most the time.”
“Do you ever wish to see what would happen if you had that kind of money to pour into things?” Elliot asked, staring at the top of the tent.
“No.” Kurt answered. “I decided once I started school that I wanted to gather as much experience as possible.  I never want a lack of knowledge or experience on my part to be the reason a production has issues. I didn’t get the parts that Blaine and Rachel always did. I didn’t get the summer jobs performing, or the summer voice lessons or fancier dance classes outside Lima, which both had even if they didn’t take as much advantage of what they were given as they could.  I have time and learning to catch up on.”
Elliot snorted. “Why is it always the ones who had everything who never appreciate it?”
Kurt smiled. “I don’t know, but seriously…there is one huge thing I learned at Dalton; Appreciate the things you have and don’t go looking for something better all the time. At first I was jealous of all those kids and their never ending cash, but then I realized that half couldn’t even make themselves a sandwich…let alone wash their clothing or fix their car or bike.  Lose a button?  Toss the shirt out and go buy a new one. However fine that was for a uniform shirt, I watched so many boys whine or get into a rage over loosing favorites because they lost a button.  Drop paint on your shoe?  Write home for a new pair to be sent and some extra cash for emotional turmoil, while whining that now you have to break in new shoes and your favorites are ruined forever and can’t be worn.  Miss lunch due to a meeting with a teacher?  Even with options of an open kitchen for student use after lunch was over and each dorm having a stocked kitchen, half of them would starve instead because they had no clue how to even find a snack.  Not all of them were that bad, but most were close. Our uniform shirts were 60 bucks, due to being so well made and tailored, supposedly. I actually made a killing off kids who would lose a button, bring their shirt to me to mend for 30 bucks, while writing home them needed money to buy a new shirt.  Their parents would send the money and they’d pocket the remainder for sneaking out clubbing or some other dumb thing.  I charged twenty to make grilled cheese, 10 for peanut butter and anything and 10 for meat sandwiches.  I charged three to peel oranges.  Often I made 60 bucks a day from just peeling oranges throughout the day. On the other hand…I realized that if needed, I could survive on my own even then.  I had the life skills needed, and had work experience that would have allowed me to be fine, even if I wasn’t happy.  I could have had full time work as a mechanic with little problem.”
Elliot laughed.  “Did any of them ever realize how much you were overcharging them?”
Kurt smirked. “The few who did were so desperate that they paid anyway.  I am hoping most of them NOW realize it, due to the fact they are all supposedly adults living in adult worlds.  It sounded like most the boys up at the house were managing Ok.”
Elliot laughed. “I suppose so.  What are you going to do about things?”
“I’m going to enjoy the rest of the time here with the guys…and take you out on those dirt bikes with me tomorrow.  I am going to then go home and study and take my finals and finish presentations and whatnot next week.  I am going to call my dad and have him help get back half the money I spent for this week from Blaine…and the rent and other expenses Blaine is supposed to be helping with but really hasn’t.  It’s only been a month since Rachel moved out and he moved in, so the expenses aren’t insurmountable if he doesn’t manage to get Blaine to pay up, but I’m going to try.  I am going to inform Blaine he has a month to be gone from the loft. I am going to have Chase come in with his buddy and help me create a spate space for someone else to live with me and find a roommate.  Not sure where I’m going from there…I’ll tell you after finals.”
Elliot reached over and grasped Kurt’s hand.  “I’ll keep you to it…and to your immediate plans.  Do you think you can make it through the next week?”
Kurt nodded. “As long as I focus on finals, yeah.”
“I can be done by next Friday, even with taking from now until Monday off.  So I can be around when you need backup when moving Blaine out or going to the school about his complaints if they happen.  Dani said she’d return next week if you need her. She got a bit extra in a paycheck and they don’t compete until next weekend after Sunday…she could use it to fly home and be there for you after Sunday.”
“No.  I’ll be good. I would feel so guilty if she used that money to fly to New York just because my world can’t stay stable for any length of time.” Kurt said.
“Yes, well….we both still feel guilty for not being around when you got bashed earlier this year.” Elliot said.
“I am sorry you didn’t know about it until weeks after.  Rachel and Blaine suck at telling people anything…My dad wouldn’t even have known if the hospital hadn’t called him, and he was the one to call the school.  Both were asked about me, but both just said I ‘was indisposed’ and couldn’t make it to classes. They never even turned in the notes I made for them to take.  If I hadn’t needed to reassure myself I could still present my performance assignment, I have no doubts I wouldn’t have any misses excused because my dad wouldn’t have called and got the doctors to talk to the teachers.  I should have tossed Blaine’s sorry ass to the side then. I still wouldn’t have gotten to do my performance if I hadn’t gotten out of the hospital the day before the last day of performances and my dad hadn’t marched into the school and demanded to see the written policy on medical emergencies and then taken it straight to Madame T.  He gave her a lovely lecture on not holding me responsible for Blaine’s behavior, which she forgot she heard before he’d even headed back to Washington DC.”
“I am not joking, Kurt. I want you to promise to go speak with the other deans and discuss Blaine and Rachel and Madame T’s response to them and you.  I swear you should transfer somewhere else.”
Kurt chuckled “I have thought about it. But…I got into NYADA and I don’t want to quit because of Rachel or Blaine. I don’t want to give either the satisfaction. And they would both be quick to rub it in and make sure everyone we ever met knew I had failed…I had quit.”
“Then get the help to make it through that school that you need.  This past semester has been ridiculous.”
“To be fair, the June issue is mostly my fault.  I caved to Blaine’s need to be the focus of all around him and it was my apology for making him feel badly about himself.”
“It wouldn’t have been an issue if the lady had any taste.  Blaine was outlandish and annoying the whole song…and it wasn’t even a good performance because he was not working as a group with anyone.  He over sang and over acted everything.  And before you say anything the whole performance was posted to blogs…so yes I saw it.  AND people there said the video didn’t even do justice to Blaine’s over done attitude. As to the apology bit, I still don’t see anything YOU needed to apologize for.  YOU didn’t make him eat all the fattening food he ate, YOU didn’t prevent him from exercising, I doubt YOU ever even told him no except for the time you were under doctor’s orders to not do anything too strenuous. ”
“I didn’t.  In fact he was always telling me NO, even before I was bashed.  You are right. What makes it worse is the choreography that I stuck with was Blaine’s idea and how we practiced it.  He didn’t want me to ‘be too loud’ in my actions of motions and he wanted everything ‘subtle’ and yet ‘a bit comical’.  I should have done what I wanted as soon as he started his own thing. Or just taken off with my original song counter to him and left him story of our lives to sing on his own.”
“What did you have planned?” Elliot asked.
“Outlaw of Love…or Let Me Entertain You.”
“I would have paid to see either.” Elliot said.
Kurt laughed. “I considered a full Glam For Your Entertainment, but I decided against that after Madame T nearly had a coronary when I came into school with nail polish still of after a spa afternoon with Isabella when I was recovering from the bashing.  They weren’t even too out there…just deep blood red glitter with a high gloss shine. For the head of a theater school, she is very conservative.  I think that is why the Apples had such a hard time…and some of the other kids.  Kids that are her stars are those students that are great but also completely ‘normal’…the ones who would be leads without anything about them standing out in any way that could be negative.  I heard the Dean of Tech yell at her once that NYADA was a school for the arts, the kids were supposed to feel free to be artsy.”
Elliot snorted. “I heard the other vocal teachers actually put out students who have higher hiring rates.”
“Master Franko does. I finally looked those stats up. Madame T has pushed out more ‘stars’ from her classes, but Master Franko teaches students who are hired consistently. And has had a fair amount of stars come out of his classroom as well.  I am taking courses from him this summer and next fall. I haven’t looked into the other two yet.”
“You should take courses from those as well.  I seriously think that if given the option one should take courses from as many different teachers as one can. I mean, yes…classes from the head of the costume department at NYU were fantastic, but when I took construction techniques from Martin Mayers, who worked with the museum as well as working as one of the head costumers for NYU shows, I learned so much more.  Not because he was better, but because his focus wasn’t exactly the same and so he had a different perspective.”
“There was a class that was on writing music that I thought about taking…it dealt not only with creating original works but also transposing songs into different keys and mash-ups and legalities. I think I’ll fit that in next year somewhere. I did well enough in music theory to take it.”
“I think you be brilliant at it.” Elliot said. “Well get you through this, Kurt.  I think you’ll find so many more doors opening up once we’ve got this door with Blaine nailed shut.  I think you’ll find so many people just waiting to pounce in and take up space in your life as so as they knew they can…friends and lovers.”
Kurt squeezed Elliot’s hand. Images of Jeff and Nick and Conner and Jake and David flitted through his head.  They were chased by thoughts of Adam and his Apples, the guys from stage combat, and other in different classes who always were friendly but seem to hold back…and look around as if to see who was about.  Then Chase and Sal’s laughs passed through his mind. Kurt looked at Elliot’s smiling face and thought of what he had said about Dani…and about the other from the band.
“I think you might just be right.  We should turn off the lantern and watch a movie before trying to get some sleep.  I have got to take you out on those dirt bikes.  I think you will love it.  I am so kicking myself for telling my dad I didn’t want one when I was little.”
“Your dad offered you a dirt bike? I thought you just meant lessons or something.” Elliot asked.
Kurt laughed.
“I was entering JR. High and didn’t want to give into what I saw as pressure to be ‘normal’ and ‘fit in’ and be just like all the other rude horrid boys I knew.  And as much as I had enjoyed riding a 4wheeler the summer before, I wasn’t absolutely gaga over it, so I didn’t figure a dirt bike would live up to the hype my Father was giving it.  I’m pretty certain he wanted me to race them.”
Elliot laughed as well. “Blow that candle out, then.”
Kurt’s breath caught before he turned and turned off the light.
“Blow the candles out, looks like a solo tonight,” Kurt sang softly as he pulled open the laptop. “But I think I’ll be all right.”
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rebelwheels-blog · 5 years
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You Are The Universe Experiencing Itself
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January 30, 2018
Do not become / A “new you”. / This year, / Become / A better You.
Hello there, loyal readers. This update is going to have quite a quantity of information shared with you all, so be prepared not to be able to read all of this in one sitting. I’ll have headings as I usually do so that if there is something anyone wants to skip over, it’s easier to do so.
Hair and Color
More than two months ago, I decided that I needed a change. I’d had my red hair for so long, then ended up growing it out for various reasons, and I feel like having dyed hair makes it easier for strangers to come up to me and start a conversation. So, I booked an appointment with my hairdresser. Well, not my usual hairdresser, as he moved to another salon, but this one was friends with my trusted hairdresser. Plus, she did my dad’s hair, so I figured why not?
I wrote this a while back to post as another entry, but ended up not publishing it because, well, we’ll get to that later.
November 12, 2018
Got my hair cut and colored today. I have been deliberating on getting my hair cut lately as my hairdresser moved salons, and It’s about a half hour away… My hair has been kind of a touchy subject lately. But my dad convinced me that I was beginning to look a little too shaggy, or as he so eloquently put It, “homeless”. So, I booked an appointment with Annie, who cuts his hair and my grandmother’s, but today was our first time doing my hair. She’s a really cool individual plus she’s friends with my hairdresser so I figured I’d give her a try.
I’m really glad I did! She did an absolutely amazing job! My head fell only about three times and getting it colored was painless. Between her being careful but confident, and my Spinraza strengthened muscles, and Dad when he was needed, the three of us made a good team.
Originally, I was just going to do blue highlights. I’ve missed having my hair as a talking point for strangers, and I didn’t want to do red again, so I figured why not do something totally seemingly out of character?! I’ve thought about doing crazy colors before, but I have the confidence of a… Okay, everything has more confidence than I do when it comes to my appearance or personality. Anyway, I’ve been slowly trying to get back to my old cheerful self that did what she wanted to do because It made her happy, not because she wanted to Impress someone other than herself.
So that’s what I did.
When Annie showed me the shade of blue that I was thinking of doing, it was on a ring of other colors as well. In noticing this, an Idea was forming in my head, with the conversation that I had with my grandmother playing in the background.
“May I see the purple?” I asked with curiosity.
Who said I only had to have one color highlighted into my hair?
That’s how I ended up with glorious highlights of blue and purple.
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It wasn’t until about two months later that I got to refresh my glorious cosmic hair, as my hairdresser had gotten sick the day I was originally going to redo it, and then I got sick on the day I rebooked with her. Which leads me into my next heading.
A Spin On Colds
Yes, that’s right, ladies and gentlemen, I got sick recently. Directly after Christmas, in fact. It was rather an interesting holiday this year as my grandfather came down with something right before my aunt flew in from New Jersey. So instead of spending Christmas with my grandparents like we have every year prior, my aunt and I slept over at my dad’s, so I wasn’t near germs. I have, I’m sorry, I had managed to stay healthy and not get sick for almost two years this coming February. However, after three late nights, and exhibiting much more energy than I have for quite a few years, my body ended up giving in to the sick life. This time, though, something was different. This time, I didn’t go downhill like I always do. This time, I got a regular old head cold.
Yeah, I couldn’t believe it either. That first morning when my sore throat began to break, I coughed, and I sounded like I was drowning. Just like every sickness I’ve had to endure since I first started this seemingly endless battle with my own body back in 2015. My dad sounded more irritated than I can describe when he heard this cough first thing that morning, but nonetheless turned me on my side like I do every morning to get my glug out and set up my nebulizer to give me a treatment. Granted, I believe it may have been an hour that it took to get this stuff out, but the thing is, I got it out. And it stayed out. It would come back a bit every so often and if I didn’t keep up with my decongestants along with my nebulizer treatments, I’d end up getting really stuffy and would feel an allergy tickle in my sore throat, but it never went beyond this. One of the days, though, my throat hurt so much that I had to use my phone to communicate by having it read off the words I was typing. Luckily, that only lasted for one day. The day after that, it still didn’t feel great and I had to periodically have my phone talk for me, but this was all normal. No drowning in my own lungs, no wishing it would all just end, no epic depression after realizing I was sick again. Just felt… Sick.
Now, this is something absolutely huge in my life because I now know that if I do get sick, this is all that will happen. I now don’t have to live in constant paranoia that if I get sick, I might die. Why have I come to this conclusion? How could I possibly know that this wasn’t just a fluke and that this wasn’t just a coincidence? Well, first off, I don’t believe in coincidences. Secondly, I would have to have absolutely no knowledge of my own body to think that this situation will not replicate itself. Every single time I got sick before, it didn’t matter if it was from pain, stress, fatigue, whatever, I would end up going downhill and not being able to breathe without extreme fear of drowning without my Bipap. This time, I spent one full day with my breathing helper and I was actually able to eat. Which was absolutely amazing since my appetite has been rather small since my fifth Spinraza injection, resulting in me eating less and less which most likely did not help my body fight off this cold in the first place. Since I got over my sickness about a week and a half after coming down with it, my appetite has luckily increased. Dinner isn’t fun trying to get down still, but the rest of the day I am actually eating.
I cannot vocalize enough how grateful I am for being able to say that Spinraza has absolutely turned my life on its axis. If it weren’t for this incredible medication, I do not believe that my cold would have simply stayed as a cold the way it is supposed to.
A week ago, I did finally end up getting my hair redone and I am absolutely in love with it again as I actually went back to my pixie cut.
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Cue cheesy smile
Written in the Stars
Even though Christmas was not at all what we had anticipated, there were a few good things that came out of it. I managed to send my friend in New Jersey a home made present created by yours truly, which in turn showed me that I can actually sew with a needle and thread now. I got photos with Santa and his wife who travel around my grandparent’s neighborhood with the fire department and a fireman came up to me with a hat saying I could come work for them any time I wished. I was buzzing by the end of that night even when I knew we couldn’t have our normal Christmas Eve dinner together. My family discovered that our long-time friends and neighbors were our secret Santa that did the 12 Days of Christmas with a gift waiting outside our front door every day from the fourteenth of December to the twenty-fifth. But what really made an impact on me this Christmas was what was in my stocking. A book. But not just any book, no, this book was a book of poetry. Light Filters In written by Caroline Kaufman was in my stocking and when I read the poem written on page eleven, I felt as though I was reading my own thoughts. For the first time, what I had been trying to explain to others, but mostly myself, was written down in this two-hundred poem book created by a female the same age as I am.
Poetry has been a fairly large interest of mine since I had to write my poem for class which I added to my video for the SMA Video Contest. Especially once my dad introduced me to The Doors when he made me watch the movie with Val Kilmer starring as Jim Morrison. That man made me want to write more poetry, then I read Ms. Kaufman’s poetry and I decide that I will follow in her footsteps, but with my own spin of my tires. So far, I have twenty-three poems written and I am not stopping there. Especially when all of this made me realize that I have been writing poetry for most of my life without even being conscious of it. I’ve always loved trying to write songs, but I could never figure out a chorus. I thought poetry had to rhyme, but I realized that this is a fallacy. Which has opened a portal that I never knew existed.
Which kind of brings me to my next topic, which is going to be under this heading because this is all pretty connected.
As I mentioned earlier, I entered a contest that was to explain what it is like living with SMA for me. I placed fourth, but I had and have absolutely no idea how to promote my creations. However, the first, second, and third place winners did. The reason why I am bringing this up is due to an email I received a few weeks back. Writing this down is not easy, even though I never knew him personally, he was and is a part of the SMA family and participated in the same contest I decided to partake in. Ryan Cotter, the third-place winner, passed away at the beginning of December due to complications caused by the disease we both endure. He was 17 years old and excited to attend college after he graduated this year and was accepted to Arizona State University’s Digital Culture degree program as he was fascinated by the creation of videos and luckily, he had the utilities to allow him to experiment and fulfill his want to create with technology.
Now, I have had this information in my possession for a few weeks now and I honestly have no idea where to pocket it. Hence this update being much later than I had intended. I am about to confess something that may or may not end up bringing hate mail in my comments or inbox, but I feel like this information needs to be out there. Ryan ended up impacting me in a way that I never imagined I could be impacted.
I never liked being around, associated with, or promoting the fact that I am apart of a disabled community. I never wanted to do the video contest as it ended up making me relive my darkest moments. I never made it all the way through each video that was also entered into the contest because I could not bare to see others like me. I never like the fact that I am disabled and never want anyone to acknowledge that I am unless it involves my limitations as I’ll end up beating myself up over something I cannot do if it is brought to my attention.
All of these things kept me from watching Ryan Cottor’s video before he passed. All of these things kept me from discovering that he and I had a lot in common and that we could have developed a friendship. All because I was selfish and did what I get angry at everyone else for doing. Judging someone before I get to know them. Due to this, I have been a big ball of guilty energy. I know that I cannot change the past, I know it’s a bit too late to ask for forgiveness, but I would give every injection I have had of Spinraza to him if it meant he could have lived the life he should have lived. However, this is only something that can happen in my imagination, so what I will do to try and set things right is to allow myself to become a better version of myself. Isn’t that what everyone else does this time of year? Make new years resolutions? Well this is mine.
I promise to become a better version of myself that has theories to suit facts instead of facts to suit theories. To know absolutely everything I can about a situation before believing I already do. To be an advocate for the disabled community that will not sugarcoat the truth to make it easier to swallow.
I may appear cynical at times, but the reality behind having such a debilitating disease is not a kind one. However, there are those like Ryan who would never allow that to be his reality, which allowed him to live life the way he wanted to. Not all of us are that fearless, but we can strive to be. The way I will strive to be fearless is to put together a book of poetry written by yours truly. Becoming an even better writer is what I will work on this year. I have taken my six months off, now it’s time to work. I don’t know if I will go to college, I don’t know if I will suddenly be able to walk with Spinraza leading the way like Venom does for Eddie when he heals him after his motorcycle accident, I don’t know if a celestial anomaly will hit the earth while I sleep and wipe out humanity’s only home, I don’t know if I will ever pluck up the courage to tell someone I love them, I don’t know if the next time I get sick that I will be able to get well again. None of us have any guarantees in this world, so we have to live it without fear and with an understanding that our lives are our own, to not let anyone else take anything away from it and only add to it.
I will be trying to add to this blog at least every week from now on. That way it will be easier to keep track of new advances in my strength and so forth.
I warned you this would be a long one. Thank you for reading until the end. If anyone has any questions, or just wants to chat, I will have all my contact information in my bio of my blog.
As this entry began with a poem, it will also end with one.
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molliefoos060-blog · 6 years
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Going under At Your Mlm Business?
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lawrenceseitz22 · 7 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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 Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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 Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 posted first on http://ift.tt/2lnZU8p
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I��m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153
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Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Marco: Yeah.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Hernan: Yep.
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Awesome.
Roman: Yep.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Bradley: Right.
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Bradley: Yep.
Marco: I mean, set your expectations first on all, you have to know the niche that you’re working in, and how to go after it. One video in a highly competitive niche is not likely to get you anywhere unless you just hit that random factor where Google just loves your video, and they just push it up, just because, and it happens.
Bradley: Yeah.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Bradley: Yeah.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Bradley: Right.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Bradley: Yeah.
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Bradley: Yeah.
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
Bradley: Yeah. Look at the suggest terms. That’s a good idea. Yeah. Guys, go to Google, I mean, the keyword research process has been the same for me for years, it hasn’t changed at all. I don’t care how many keyword tools come out, none of them matter to me, because I just go to Google trends, and I go to Power Suggest Pro, and now Google related searches, as well. I’ve been scraping those, that’s kind of a shitty manual process at the moment. There’s a couple of tools out there that will do that. We may actually have one built in the SerpSpace here in the coming months, as well. Those are all the great terms for SEO stuff guys.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Bradley: Right.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Roman: Question on his question, is he renting out the YouTube videos themselves, as opposed to the leads?
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Roman: Yep.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Bradley: Yeah.
Hernan: I would a 100% do subdomains, when I try to rank several, for example, I was doing, a couple months back, I was doing this finance website that was in Scandinavian language, it was, I think it was Spanish, Sweden, and Norwegian, so we had a subdomain per each of those. Right? And, diversion of language would go into that subdomain.
Bradley: Yeah.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Bradley: Yeah.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Bradley: Yeah.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Hernan: Right.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Bradley: Right.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
I always tell clients, I typically can get results much, much faster, depending on how competitive it is, but I always tell clients that it’s going to be about 90 days before they see significant results. If it’s really competitive I tell them it can be as much as six months, but that’s why we try to get them some quick wins right off the bat with either some AdWords campaigns, or some video SEO campaigns, as mentioned earlier. I like to use those as foot in the door strategy. For example, if I’m pitching a client on a full on SEO campaign, like services, in other words, where I’m going to build out their website, and syndication network, and all that stuff then a lot of the times I will do that video SEO method just to show them that I’ve done something for them. Like if I tell them it’s going take me three months, and that’s the expectation I set. Right?
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Bradley: Yeah.
Marco: And, it didn’t work. Come on.
Bradley: Yeah.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
What Is The Quickest Way To Find An Expired Domain With Good Backlinks?
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Marco: SerpSpace.
Bradley: Yeah. I was going to say-
Roman: Yeah.
Bradley: SerpSpace. We do it for you, Nate. The prices are great. Just go to SerpSpace.com register your own account if you don’t have one already, and then go look at the domain marketplace, because that’s the quickest, and easiest way to do it, and it’s inexpensive, and all those domains are embedded by our team.
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Roman: Yeah.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Bradley: Yeah.
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Roman: Okay.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Bradley: Yep.
Marco: He just overwhelms it. You, I mean, depending on how experience you have, you can either go the shock and awe kind of way, or you could just be patient, wait 21 days to see. Of course, you should have all this in a rank tracker, and see where it is, that it ends up ranking after 21 days, so that you know what action it is that you need to take after those 21 days, so that you’re clear of the Google dance, because if you don’t know what you’re doing, and you hit it within that period, all you’ll do is you’ll extend the Google dance, and so your rankings won’t be stable for around 70 days.
Bradley: Yeah.
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 posted first on your-t1-blog-url from Blogger http://ift.tt/2idRn7R via IFTTT
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