#i typed out another post but it became a massive text wall that i probably shouldnt post

[wastelandhell]

deranged rambling

#i typed out another post but it became a massive text wall that i probably shouldnt post #but tl;dr im severley depressed. i have been my whole life but it started getting bad again in november #and this last month has been the hardest month of my fucking life #im so sleep deprived that i cant think clearly i cant eat im in constant pain #my thoughts arent even coherent my brain feels like its being twisted around #i cant do my job anymore i stopped booking clients #so thats how my lifes been going #dont worry about me ill be fine i always pull through im just tired #im going to talk to my brother tomorrow. my relationship with him is strained but hes all i have and i know he can help me. #i dont know why im posting this. ive been drinking. #also sorry for how cold ive been lately #and how ive been ignoring all my messages/asks/replies/tags for the last few months #i do like hearing from people i just. literally cannot respond

[magalidragon]

15, please

Ooooh this one I was really thinking about do we go full fluff or angst or what? Sooooo let us return to a universe that may have been forgotten....Princess Daenerys and her bodyguard Jon (spoiler alert) from my weird mysterious angsty fic bird on a wire. Well in that one he is FORMER and in this one it is set a bit before. Forbidden Love! 💗

Moodboard to come! Enjoy and thank you for the prompt!!

Romantic One Liner Prompts

15. “I’ve missed you so much.”

"Daenerys you look a bit peaky, are you feeling well?"

"I'm fine, mother."  She really needed a drink.  And not the ancient Dornish red they were currently drinking with their meal.  It was the weekly family dinner, something her brother instituted the second he became King, in effort to "foster better familial relationships."  It was basically his way of trying to turn them into as normal a family as possible, when they were anything but that.

She lightly touched her fingertips to her temple, a dull ache forming.  It would rage later, she had no doubt, but for now she could only ignore it and listen to Rhaegar wax on about a dull meeting he had with the Minister of Finance, Willas Tyrell, who was near her age but a bit of a wunderkind in finance and politics.

The empty seat across from her was ignored by Rhaegar, and her mother, and it irked Dany.  Viserys was back in the hospital, not that they would acknowledge it beyond simply saying his doctors thought they had his medications worked out and he would be home soon.  She took a deep breath, crumpling her napkin in her lap.  "You know Muna, I am a bit under the weather, I think I will retire early."

Rhaella glanced away from Rhaegar, who was annoyed she'd interrupted him.  Her mother furrowed her brow, concerned.  "Of course darling, I'll send something to your room later..."

"No thank you, I'm not hungry."  She tossed the napkin onto the chair as she stood, shooting a dark look at Rhaegar, who ignored her and sipped his wine.  "Perhaps it's the weather....or the company."

"Daenerys," Rhaella began, sighing.

She shook her head, rolling her eyes.  "Forget it Muna.  Rhae, always a displeasure."

"Daenerys," he began, but it was their mother who cut him off.

"Rhaegar, please.  I'll not have to fight right now."  It was the Queen Dowager who now looked exhausted and peaky, touching her fingertips to her head.  She waved her hand.  "I will see you later Daenerys, I'll check in on you."

I'm not a child, she wanted to say, but bit her tongue, nodding curtly.  She left the dining room, one of the smaller ones they used solely for family functions-- not that there were any of those beyond weekly dinner-- entering the corridor.

Maegor's Holdfast, where the official family residence happened to be, was free of security during non-working hours, to give the resemblance that they lived in a normal home.  If your home happened to be multiple levels of an ancient castle built by dragonriders.  It was a joke to her, an illusion, something out of a movie.  This is not the home you're looking for, type of thing.

Her heels clicked on the stone floors, barely covered with carpets, chilly in the late evening.  She shivered, an impressive feat given her dragonblood that normally kept her hot, and wondered where her security detail happened to be lurking that evening.  She could call them, if she wanted to go out, but this late they might say no, they couldn't guarantee anything.

Trapped would be a word for it.  Caged, another.  They meant the same thing, but that wasn't it at all.  Daenerys felt like her wings were clipped.  She could flit about and pretend she could fly, but she really couldn't.  Not unless she escaped from under their noses.

She went to her room and picked up one of her dump phones, texting missandei.  A moment later she had the address for a party, should she want to go out.  But she didn't.  She sighed, walking through the big open doors onto her terrace.  Her suite was in a tower, because that's what she wanted as a girl, and overlooked the Blackwater Bay, in the direction of Essos.

Wishing she was at Dragonstone, she closed her eyes, allowing the cool night breeze, salty from the sea, to brush through her hair and across her skin, like a lover's caress, gentle and soft.  On Dragonstone the air might have a burnt, ashy tinge to it, curling your nose, but she loved it.  She missed it.

Her eyelids flickered up, spotting the ships in the harbor, scanning the horizon, to the Dragonpit ruins and then to the Sept of baelor.  She could slip out easily.  Ser Gerold, their Chief of Security, was probably asleep in his bed in the Lord Commander's tower.  Arthur would likely be on duty for Rhaegar well into the night, Barristan was her mother's keeper and then there was Jamie Lannister floating about somewhere.

She named off the Kingsguard in her head, the ones that all had their assignments, some off duty that night, some no doubt in a control room, buzzing in anticipation there might be a plot afoot to kidnap the Princess or assassinate the King.  It had happened once.  Actually, twice, if she included that time Rhaegar's car had flipped on the way to Summerhall.  They said it was an accident, but she knew better.  It was Baratheon supporters.

Her nails dug into the stone, her heart empty, achy.  "Brienne might let me leave," she murmured.  Brienne was their newest guard, she was eager to please.

At her feet, her massive leopard-sized cat Drogon fussed, emerging from wherever he'd been hiding.  He yowled, clawing her feet.  "Is this how you greet me?" she teased, leaning down to lift him up.  She hefted him up and down a couple times, chuckling.  "I think you need a diet, young man."

Drogon yowled, protesting.  She knew he was just saying he was big-boned.  She kissed the top of his head, scratching under his chin.  He clawed into her arm, demanding he be put down, and she obliged lest her arm become a new scratching post for him.  He sauntered his fat butt back into her room and over to the tapestry of the three Targaryens and their dragons, pawing at the edge.

Her lips twitched, heart leaping hopefully, and soon her relief washed over her, the tapestry pushing aside and the secret passageway opening to reveal him.

"Oh," she exclaimed, pushing away from the stone wall, hurrying towards him.  Her arms flung around his neck, embracing him tight, her face buried in his dark curls, inhaling the scent that had been fading from her sheets and the oversized sweatshirt she'd stolen from his apartment, with each passing day.

He gripped her close, his exhale hard enough to knock her earrings aside.  He swayed, with her in his arms, her toes touching the tops of his feet, lifting her slightly off the floor.  "I've missed you so much," he mumbled, voice raspy.

"I've missed you too."

Falling back to her feet, she pushed his hair aside, tucking it behind his ear, fingertips stroking down his recently cropped beard.  Regulations being what they were, he had to make sure it wasn't unkempt, which he sometimes preferred it to be, especially when he was gone for a long time, like he had been.  His eyes crinkled with his warm smile, his own hands mapping her face, both reacquainting with the other, until she could take no more.

She cried out, muffled, kissing him before she could stop herself, fingers digging into the back of his neck, her mouth opening easily under his, desperate.  He held her tight, hands branding her hips, pushing her towards the nearest surface, which happened to be a chaise lounge near the door.

The chaise’s soft silk fabric brushed over the back of her legs when she reclined onto it, pulling him over her, kissing hard and demanding, pouring her happiness at seeing him after so long into the kiss.  He broke it, when the need for air forced them apart, and touched his forehead to hers, whispering.  "I was worried about you, that security breach last week."

It was just a drunk, the Aegon's Hill Academy frat boys daring each other to try to jump the fence, but of course he would see it as a legitimate problem.  "I wasn't even here, I was with Missandei," she murmured.

He frowned, tracing his finger down her nose, thumb skimming her swollen bottom lip.  "I wish you wouldn't do that without me."

"Because you want to party too?" she teased, but she knew what he meant.  He was her protector, her shadow, and she was never fully usafe unless he was near her.

He smirked.  "No, because it's been six months."

"Six months," she sobbed.  She had barely spoken to him, sneaking messages when she could.  She laughed again, rolling her eyes.  "Remind me to tell Lord Commander Hightower to never approve your military leave again."

"Better tell your Minister of War to stop fighting with the Free Folk at the Wall."

Her nose wrinkled; she detested Rhaegar's pick for Minister of War, Lord Tywin Lannister, and only knew he gave ihm that position because it meant he could keep an eye on him.  Better to have him near than across the continent, her brother said.  Dany would prefer he be in jail.

She nuzzled into his chest, needing to hold him, listen to his heart, and reassure herself he was there with her and not traipsing about in the snow thousands and thousands of miles away.  "Will you be back on my detail?" she breathed, her heart stilling as she awaited his reply.

He moved so she could stretch over him, so he could play with her hair, and he nodded. "Aye, I believe so.  Last I heard."

"We have to be more careful, I think Viserys knows."

He stilled his movements.  "He...is he good?"

She shrugged.  "Who knows...they keep medicating him.  Regardless, if he says something...I don't know."

"We'll be more careful."

They couldn't be any more careful at this point.  They hardly looked at each other, every interaction strictly professional.  He was her bodyguard, nothing more, nothing less.  She treated him like she did everyone else.  Little did they know that five years ago, since Captain Jon Snow, reserve Night's Watch, walked into the solar and Ser Arthur introduced him to her as her newest lead bodyguard, she had been hopelessly in love with him.

Well, not exactly five months.  It took some time.  He was annoying the first six months.  Then she started to become friends with him.  They grew close.  Closer.  Until about a year in she'd kissed him, when he'd found her after she'd given him the slip, at a warehouse party in Vaes Dothrak, while they'd been over in Essos for a 'goodwill tour.'

It was wrong.  They both knew it.  They both couldn't stop it.  He'd get reassigned at the least, fired at the most, and she didn't want anything to happen to him.

It was a matter of time.

Someone would find out.

She was sure that this latest assignment of him from reserves to active duty for the last six months might have been a sign.  Except he was a drug, she couldn't stop it.  She loved him and he loved her.  "Jon," she murmured, pressing her nose into the shadow dent between his shoulder and collarbone, idly pressing a kiss against his steady pulse.

"Hmm?"  He pulled lazily at her hair, twisting braids around his fingers.  She could die and be the happiest she'd ever been.

Lifting her face to his, she whispered.  "Make love to me."

He smiled slowly and leaned down, kissing her so tenderly, she thought she might break.  Except she wouldn't, because she was a dragon.  She relaxed against him and he lifted her up, carrying her across the sitting area into her bedroom suite.

Some time later, she lay against him as he slept, and stared out the open doors to the balcony and beyond, the moon full and as silver as her hair, glowing into the darkness over them.  She took a deep breath and closed her eyes, ignoring the sound of reality beating at the door, and returned to sleep, where in dreams she could be Daenerys and he could be Jon.

And not the princess and her bodyguard.

#Jonerys #jonerys fics #jonerys drabbles #my fics #forbidden love #angsty Jonerys!

[katara0524]

Impromptu Ramblings about the NEO:TWEWY Demo

In case y'all weren't aware, I've been a pretty big fan of TWEWY for a couple years now, and with the sequel coming out next month, the excitement I feel for this game is greater than ever :) I played the Demo for the first time yesterday, and following a couple views of some livestreams of others playing it, I felt like sharing my (very ramble-y) thoughts prior to the release of the full game. This post WILL contain spoilers for both TWEWY and NEO:TWEWY, so if you want to avoid those from now on, please block the tags: #twewy spoilers, #ntwewy spoilers, #neo twewy spoilers, #ntwewy, and #neo twewy ^_^ Oh, and if you wanna keep up with any other posts I make about my experience with this game, please refer to the tag "kat plays neo twewy" :)

-First things first: I have not watched the Final Trailer and I don't plan on doing so to avoid spoilers, especially after the pre-release era of KH3 where a lot of the later trailers spoiled a lot of the endgame content. That being said, I've seen some minor screenshots from the final trailer including what many believe to be characters from the original TWEWY, namely Shiki and Joshua. That is all I know about the Final Trailer and I would very much like to remain as blind as possible going into NEO :)

-The very first cutscene was quite ominous in the sense that this game is likely going to be about "changing fate" (a recently common theme in Squeenix games, which I do appreciate), perhaps leading off from the end of A New Day in the OG and trying to stop an Inversion of Shibuya. Also worth noting that A New Day had similar aspects in which the main character experienced "future visions" of tragic events, although in A New Day these events were not able to be changed, while in NEO it seems like one of the main "powers" our protagonist has is specifically to rewrite these events and avoid a "bad ending." Very interesting indeed!

-I really like the revamped comic book style dialogue scenes, it's much more fluid and modern, which is an excellent direction for the series to take!

-I would love to have an actual PokemonGO knockoff of Final Fantasy creatures, please Squeenix that would be incredibleeeeee

-Also the LINE stickers??? Are so cute???

-I would just like to point out that Fret is an absolute treasure throughout this entire demo, he's hilarious and I will protect him with my life

-UHHHH don't like that Fret picked up some Reaper Pins just out of nowhere.....or the fact that they're apparently popular all over Shibuya.............did y'all not learn anything from the OG game or what lmao

-Okay so when I first got the "curry or ramen" scene and heard NPCs talking about the new curry place replacing the old ramen place I became IMMENSELY distressed that Ramen Don was totally cut from the game because....well, Ramen Don is a King okay?? But I'm glad to learn that no, he didn't fall off the face of the earth, he's still in business and he's the one opening the curry restaurant lolol. PHEW, crisis averted!

-.....I don't like the sudden appearance of a Wall Reaper and being able to read NPC thoughts. Wtf happened when they left the ramen place??? Are they playing the Game alive somehow?

-Okay so I have my own theories about this "Swallow" character and what they're up to but considering this is only the Demo and I still Have No Idea What's Happening, I'm just gonna say that I think Swallow intentionally led Rindo and Fret to the Crossing so they could join the Game. I mean, add in the fact that Swallow still communicates with Rindo during the Game and you've got yourself a suspicious character right there lol

-"Hey they're shooting off fireworks!" Fret honey that's not fireworks oof (see also: "*laughs* I'm in danger")

-WOOOOOO way to traumatize Rindo right off the bat like that LMAOO

-The visuals for the intro are VERY GOOD, the song is pretty decent until it gets all "screamo" (which I absolutely cannot stand sorry lol)

-Shoka is every Customer Service employee ever and I respect that

-Susukichi went from being "meh" to "WOW THIS GUY IS FUN" in the span of 10 seconds and I also respect that (he is also built like an Absolute Unit which is hilarious)

-The Wall Reapers (and just Reapers in general) seem.....way nicer and more helpful this time around?? Like in the OG the Wall Reapers were SO RUDE gfhjgjdfkhn and yeah I'm sure we'll get some like that but the juxtaposition of the first Wall Reaper in the OG compared to the first one in NEO is insane.

-The puzzles are quite a bit more entertaining this time around even if it's generally the same "fetch quest" formula lol

-"Rindo's Group" way to go Fret HFKJDGHSDFKJ mans really left the default name in there lmao

-OKAYOKAYOKAY so to those who aren't aware I am a MASSIVE SIMP for Sho Minamimoto, he's my absolute favorite and I think about him daily. HIS INTRODUCTION IS. INCREDIBLE. I LOVE IT SM.

-GOD hearing him actually SPEAK FULL SENTENCES is just SO SURREAL I love this sm

-Also the remix of his theme???? NEO TRANSFORMATION????? IT'S SO GOOD????????? It's like gone from a Boss Theme to a more triumphant sounding theme and I am HERE for it (every version of Transformation is just INCREDIBLE and getting a new one is even better)

-I Love Him, Your Honor

-Also idk how exactly but it's kinda weird seeing Sho in the OG vs NEO, cuz while he's mostly the same Insane Math-Obsessed Catboy, he's.....calmed down quite a bit?? Like OG made a whole point of how poorly he cooperates with others (not to mention just being completely unhinged and trying to kill everyone), whereas here in NEO he's......actually kinda working with others??? HELLO???? Sir what happened to you and Neku during those 3 years I would love to know all about it

-I guarantee you Sho is still probably scheming shite and will likely pull some total insane BS later down the road, and I am very much looking forward to that. Also, is he looking for a certain Pin or something??? Cuz he keeps talking about different Pins and even mentions "this is just another Psych Pin" like he's actively looking for a Pin to do something with. Maybe it also has to do with the "latent powers of Players" thing he mentioned as well??? What is this dude UP TO oml (also is he in contact with Neku at all?? they're both technically fugitives at this point right?? WHAT HAPPENED AFTER A NEW DAY I AM BEGGING YOU)

-I seems like Sho ALSO has an idea of what's going on in this specific game (even if he won't admit it straightforward). Per his quote "The game's 142,857. Factor it out," he's essentially saying, "This game is a neverending cyle, figure out how to get out of it" (or at least that's what I got from his "cyclic number" nonsense lolol)

-I do like how Sho mostly stays out of sight until he's needed for a battle or assisting with a mission, that's kind of on par with his whole "uncooperative" quirk from the OG, plus he might literally have to stay out of sight of other Reapers and Players considering he's likely breaking the rules of the Game (not surprising considering him and Neku broke practically every rule in the book during OG)

-The nicknames for Sho- I can't- They're so FUNNYYYY GFHJSDFKJ

-He goes from being called "Pi-Face" and "Tabooty" in OG to "Mr. Minami" and "M-Teezy" in NEO LMAOO

-(Wowee I just realized I've been mostly talking about Sho oopsies sorry y'all, this is what I meant by thinking about him almost daily he is THAT much of a fav of mine ghfkjsd)

-Okay RIP Fret and Rindo for not getting literally ANY explanation as to how the Game works OOF, that is kinda cringe that whoever gets the Pin earns points, not whoever erases the Noise (which like I understand but also URRRGGHHH I WANNA SEE THE SQUAD SUCCEED)

-"I should be going home now it's getting late" Oh you sweet summer child-

-Also love the mention of parents in this game???? KH you could learn a thing or two from TWEWY (poor Rindo's mom fhgjkdh)

-KUBO IS HILARIOUS I SUPPORT HIM AND HIS GROSS FACE (also thank you Final Trailer thumbnail for spoiling my suspicions about him very cool smh)

-Kaie is a LAD I also support him, go King type those funky texts I believe in you

-FRET PLS STOP SCANNING FHGJKSDHKJFGHFKJ he's like me when I scan in OG during Weeks 2 and 3 and see Taboo Noise coming after me ghfjdshfj

-Also Rindo can you stay off your phone for TWO SECONDS ik you're trying to figure things out but Fret is a jelly boi and I don't want him to be upset with you my guy

-Sho being an actual sorta mentor to the kiddos?? Who are you sir this is so unlike you ghfgskj what happened to the guy who tried shooting children in the face 8 times over LMAO (granted he's probably just using them but it's still nice to see him actually cooperating and sharing knowledge with the kiddos aaaaa)

-EYO EIJI OJI THE TIKTOK INFLUENCER IS BACK LMAO

-hgjkfshgkjf "we aren't glorifying capitalism on my watch" THATS SO FUNNY TO ME GFHJFSDGHJKS (also an all-orange ensemble is disgusting you deserve jail for one thousand years fkn Cheddar Goldfish Cheezit ass woman)

-WICKED TWISTERS NAME DROP EYOOO we love to see it

-gfhsgjf Poor Rindo embarassing himself for the sake of the Game that's incredible

-R e t u r n t o M O N K E. That is all.

-Dialogue during boss battles is HELLA cool i love that

-HHHHH THE KANON SCENE MADE ME A N G E R Y FRET STOP SIMPING MY GUY says the girl with a Literal Simp Encyclopedia and simps for pixels on a screen daily

-Can't wait to see the other Reapers :eyes emoji:

-CAN'T WAIT TO SEE NAGI MY BELOVED YEAHHHH WOOOOOO AAAAND that's about it for the demo lolol, I absolutely CANNOT wait for next month, this game is gonna be INCREDIBLE holy hell Prepare for more simping, more screaming, and more vibing from Yours Truly :) I fully intend on sharing more general thoughts like this on both Tumblr and Twitter so it's not just reblog-retweet-reblog-retweet with the occasional comment fhgskjd

If you wanna witness my insanity up close and personal I have a Square Enix Discord server called Sea Side Dreamers! You can look it up on Disboard, or you can add me on Discord @Katara0524#9244 for a direct link :) We have topics about Kingdom Hearts, Final Fantasy, NieR, and ofc TWEWY (as well as other topics!), so if you want some good ol' chaos and chitchat, you're more than welcome to join!

#neo twewy #ntwewy #neo twewy spoilers #ntwewy spoilers #twewy #neo: the world ends with you #the world ends with you #twewy spoilers #twewy rindo #rindo kanade #twewy fret #tosai furesawa #twewy sho #sho minamimoto #long post #also shameless Discord plug lmaooo #kat plays neo twewy

[princecharmingmendes]

Paris | Day One

When your parents decide to travel with your best friend’s family that you haven’t talked to in a while, who you have a massive secret crush on, what could go wrong, right? Right?! (best friends to lovers)

*It’s my first series, hope you love it!

*Word Count: 6.3k

*Warnings: cursing, slight angst and Shawnie boy being cute.

*Posted: December 7th, 2019

                                                          -*- 

Pants? Check! Gloves? Check! Fuzzy socks? Check! Charger? Check! Passport? Check! Phone? Shit! Where’s it again?! Oh, yeah, I’m holding it.

I rolled my eyes to my own stupidity finishing my mental packing checklist. I think I might have everything I needd with me. Well, I’ll only find out whenever I need something from across the ocean and notice that I probably forgot it on top of the sea of clothes that I decided not to pack laying on top of my bed.

I don’t even know why I’m so apprehensive about this whole family trip thing. We always travel together at least once a year, the only difference is that this time, the Mendes’ family would be joining us, which wasn’t the first time as well. I mean, maybe the first time in a few years, but still, nothing that I haven’t been through before. Shawn is not even going to be joining us! I mean, not that I care.

The buzz from my nightstand captured my attention from my thoughts and I stretched as best as I could to reach for my phone without getting up from the soft spot on my bed. I internally rolled my eyes at the photo of my younger sister lighting up the screen.

“Sup, kiddo?”

“I’m not a kid anymore, you know?” She said trying to contain the anger laced on her tone.

“Yeah, sure, whatever you say, kiddo”

“God, sometimes I really hate you”

“Awn, I love you too, Flo, so, why did call the most amazing human being on the whole wide world?”

“Y/N, seriously, you’re so annoying”

“Whatever, but, ‘seriously’” I said mocking her tone, earning a light chuckle from the other side of the line “what can I do for ya?”

“I’m just calling you to check if things are ready, mom’s been driving me crazy” Florence said and I swear to God that I could imagine her rolling her eyes in annoyance, but I could not blame her.

I mean, I love my mom, but she is a general when it comes to traveling, she needs to double check every little thing possible, finding mistakes where you could not even imagine. But after all that stress, you could be 100% sure that nothing would go wrong if she planned everything, because she had a plan “D” for everything. That’s right, a plan “D”.

“Everything’s in the right place, double checked and ready to go” I said between giggles.

“Great, she said you can leave in ten if you want, dad’s just finishing some stuff so that we can go to the airport”

“Kay, I think I’ll just go now, I’m pretty bored anyway”

“Fine, see you in ten”

“See you, kiddo” I said ending the call before she could kill me.

I took a deep breath and got up, closing my huge suitcase, but not before going through the whole mental checklist thing, and with all the strength I had, getting it on the floor. I grabbed my phone and tossed it on my backpack, put my sunglasses on the top of my head and got out of my small apartment. Took a deep breath again to lift my suitcase to put it on my car, and got it, starting it to go to my parents house.

It was weird saying their house, I mean, they bought it, so it’s theirs, but I sort of grew up there and I just recently moved out, so I guess I’m just getting over the fact that I don’t live with them anymore. It’s not like I live that far, it’s just that I decided to move closer to college to make my daily routine easier, so I moved to a small apartment that’s just a seven minute drive to campus, or a twenty minute walk. But it’s not like in a non insane traffic rush it would take me more than 10 minutes to get to their house. And since we moved almost five years ago to Toronto, we got much closer, since we had to readjust and make new social circles in the Big City, so I guess that’s why it’s so weird to me to not be around them the whole time.

After the whole nostalgic thoughts and a few jamming sessions on the car, I entered the building and parked on my spot, typing quickly on my phone saying that I was already there to my sister. She replied almost instantaneously, telling me to wait in the garage and that they were on their way down. So I just sat on the car, waiting for them, scrolling through social media and feeling my heart beat a little faster when I saw a picture Shawn posted on his stories, on a FUCKING airport. That had to be a coincidence. He wasn’t going to Paris with us, he simply couldn’t.

Let me get this story straight. My family and I used to live in a small town in Canada, called Pickering, and we used to be the Mendes’ neighbors. Our parents clicked almost automatically when they moved, because someone took French classes with someone when they were like seven and whatever, you know what I mean. So me and Shawn, Florence and Aaliyah kind of didn’t have an option on not becoming like best friends. Flo and Aaliyah had a similar age, my sister is 17 and Liyah is 16. Shawn is 21 and I’m 20, and since we’re literally at each other’s houses all the time, we automatically became best friends basically since the day we were born. And I wouldn’t want it any other way.

The problem is that Shawn Peter Raul Mendes is the definition of perfection. He’s not just the hottest person to live on earth and probably the whole galaxy, but also the funniest, kindest, most talented and caring human being I’ve ever met. And there’s a bonus, he knew me better than anyone. So it was impossible to not fall for him when I discovered what that is/was. Okay, maybe not fall for him, but I did have a major crush on him growing up, but I never said anything, cause, duh, who would?! I’d never do anything that could make our relationship weird. Even because he never showed any signs telling me he felt something as well.

So yeah, I had to swallow seeing him with other girls, having a heartbreak because of other girls and all that with a smile on my face, like it didn’t feel like having someone pinching my heart every damn time. But what made everything worse was the day I found out we were moving to Toronto when I was like 15. I ran into his house, straight into his room and cried the whole night, and when I told him the reason why, he couldn’t hold it in, so he cried with me. In the end, he helped me pack and promised me that we would still be best friends, no matter where I was moving to, that he would call and text all day, that he would be only a couple miles away, and I believed him. And I can’t say he didn’t keep his promise, at least for the first year.

We would se each other every holiday and text non-stop, but than he started dating some random girl and suddenly, he couldn’t come on the holidays or answer my phone calls. And to avoid another heartbreak, I decided to let it go. It’s not like we don’t talk anymore or don’t see each other in years, it’s just that, it’s not the same as before. But I don’t blame him, this is inevitable, our lives are so different. He’s one year older and he travels a lot, he took a whole year just to wander around the globe with his friends, he’s in music school somewhere and is dating a girl that looks like just got out of a runaway. I’m just someone who finished high school and went straight to college to become a doctor, so my life is quite boring, I study a lot, work an insane amount of hours for a student with my stepfather to gain experience (and that’s it, no money for me), I’m finishing a research and my last fling didn’t go as well as I expected, turned out I was not his only one. So yeah, completely different lives.

He cannot come to this trip and mess with my head that I took many years to get in the right place. He simply can’t.

“Darling?” The voice of my mom reverberated through the whole garage startling the shit out of me.

“Geez, mom, are you trying to kill me or something?” I said jokingly standing up from the seat and going to greet them.

“It’s just a little revenge for every time you scared me”

“Hi, Y/N, where’s your suitcase?” Dad asked me kissing my forehead.

“Hi, dad, it’s in my car”

“Okay, you girls get your stuff on the car and I’ll grab the suitcases, Okay? Karen said they’re already here, waiting for us to go to the boarding area”

“Kay” Flo said getting her backpack and jumping on the backseat of the car. Mom was already on the passenger seat.

“Do you need help, dad?” I said as I watched him get my bag from my car, putting it into his.

“No, sweetheart, I’m done, the rest is already here, thanks”

With that, I just nodded and climbed on the car, that a few moments later was already on the streets of Toronto heading to the airport.

                                                         -*-

“Oh my God, is that Shawn?!” Flo whisper yelled to me, getting my attention that was on my phone to her. We were close to the check-in desk where our parents where checking-in our luggage.

“Dunno, don’t care”

“Oh, come on, Y/N, he’s your best friend and there’s like ages since you last saw him, it was on summer!”

“Yeah, so? Six months it’s not that much”

“God, you’re so annoying”

“What are you two already arguing about? This is vacation you guys, try to chill a little bit and behave, please” Mom said as they approached “Now let’s find Karen and Manny”

“I think they’re there, love” Dad said pointing towards what Flo said Shawn was, but I just didn’t want to look just yet.

“Oh, yes, that’s them, let’s go!”

Shit.

“Karen!” Was the first greeting to be heard as we got closer to the them, obviously it came from my mom, cause she was born without the power of being embarrassed.

“Oh my god! You look amazing!”

And than everyone started talking and hugging and all that stuff. I was a little behind, too focused on the level I was on CandyCrush to look up, but when I bumped into a wall I immediately looked up and tried to stabilize myself, but that was just a stupid idea. It wasn’t a wall. His scent was the first thing to make me weak on my knees. But than my eyes met his honey colored ones and that beautiful grin that showed all his perfect aligned teeth. And before I could fall on my butt, his strong hands gripped my waist firmly, steadying my body and keeping me close.

“Sh-Shawn” I sighed practically a whisper “oh, shit, I’m sorry, I didn’t see you” and all I could hear was my heart beating wildly and his melodic chuckle.

“S’okay, honey, still playing CandyCrush?”

“Uh... yeah, yeah, it’s a nice game”

“Yes, it is, God, you look so...”

“Y/N, my dear!” Karen cut her son in the middle of the sentence, making my heart skip a beat. I don’t know if I should thank her or be mad at her “Shawn, can you please let her go, I didn’t see her in a while too”

“Sure” He said, cleaning his throat and letting go of me, scratching the back of his neck. Am I really missing his hands on me?!

“Hi, Karen, how are you?” I said smiling politely before being engulfed in a bear hug.

“I’m extremely happy to be here with you guys, and you? Oh, you must have so much to tell me! You look so good, you get prettier everyday! Are you dating someone new? How college?” She asked too many questions making me dizzy for a second.

“Sweetie, calm down, you’ll be with her for a long time, don’t make her regret coming just now, hey there, Y/N” Manny said giggling, making Karen smack his arm playfully.

“I’m good, college is amazing, too much in such a little time, but still amazing. And thank you?!” I said trying to answer everything.

“That’s really good, dear, but don’t worry, we’ll have time to catch on everything”

“I’m pretty sure we will”

“Y/N!”

“Liyah! Loved your hair” I said hugging her.

“Oh, thanks!”

As we walked down the aisles to the boarding area, everyone was talking cheerfully to each other, catching on everything they could. I was a little behind in the middle of Flo and Liyah, listening to her new crush when I felt something reaching for my wrist, making me look back, seeing Shawn with a shy smile on his face, so I went a little to the side to walk beside him instead.

“I never greeted you properly”

“I guess you didn’t”

“Hi, Y/N, how are you?” He said reaching his hand out, I grabbed it smiling and you shook them.

“Hi, Mendes, I’m fine, and you?”

“So much better now” he said winking in my direction, making me blush lightly “I can’t believe that I can still make you all flushed that easily”

“Oh, shut up, pink cheeks”

“Oh, drop it, you’re sister’s right, you’re annoying as heck, but I still missed you”

I froze as the words fell off his lips.

“Everything okay, honey?” Shawn asked turning around with concern written all over his face “did I say anything wrong?”

“Hm?”

“You stopped out of the blue”

“Oh, I just remembered that I have no idea who I’m sitting with on the flight, ya know?”

“Oh, didn’t know that was a issue, are you still afraid of turbulence? Is that why?”

“Hm, yeah”

“Oh, than you can chill, you’re with me, your parents and mine put us together to catch up”

Great. Just what I needed.

“Oh, that sounds nice”

“So, how’s life?”

“Same”

“Really? But what about that guy... Roger?”

“Rick? Oh, turned out you were right and he was a dick”

“What did he do?! Did he hurt you?!”

“Well, he did cheat on me, so he kind of hurt me, but not physically”

Shawn mumbled something I couldn’t hear.

“What was that?”

“Hm? Nothing”

“Shawn...”

“Nothing, honey, I swear” he said looking straight ahead. So I decided to just drop it. He’s just too stubborn.

“So... how’s your life?”

“Mine? Great, I’m moving back to Canada”

“Really? When?”

“Actually, just moved back to Toronto like two days ago”

“I can’t believe it!”

“Me neither” Shawn chuckled “I was supposed to surprise you, don’t know, just show up at your door or college”

“You thought about surprising me?”

“Of course, you’re my best friend, honey”

“Oh”

“‘Oh’? Why do you sound this surprised?

“I don’t know, we just aren’t that close anymore, and we didn’t see each other for like six months, and you didn’t call on my birthday and...” I couldn’t finish because someone was asking for my documents and stuff.

So we went through the whole process and going through the gate, sitting down close to each other on the plane without a word. After what felt like ages, I felt something brushing the sides of my thigh. I look down and it’s Shawn’s knee bouncing. And for now, I just ignored it, knowing he had a lot to say, just wasn’t comfortable enough to do it now. So we got in the plane and sat on our seats, I sat next to the window, and I let him take the aisle due to his gigantic legs.

My headphones were quite loud when I felt the plane starting to move, making my hands grip the seat tighter involuntarily. Before I could start feeling sick to my stomach, I felt a hand covering my knee, giving it a little squeeze. I just breathed in a little deeper and looked at his face, but he was already looking at me. He leaned in, kissing my forehead and letting go of my knee, turning his palm up, so I instantaneously held it, threading my fingers with his.

“It’s okay, princess, you’re fine and I’m here with you, okay?” He said in a calm and low tone near to my ear, making my whole body melt into the seat “do you want me to do anything to make it better?” I just shaked my head “no? Is this enough?” I nodded “okay, so just breath for me, eh? Can you do that for me, honey?”

I nodded starting deep breaths and felt my hand being lightly squeezed, in encouragement.

When the plane was finally stable, I slowly let go of his hand and snuggled into the wall. I could feel Shawn’s stare on me, but I couldn’t simply look at him, so I just closed my eyes and focused on whatever artist’s voice was playing through my earphones.

An hour or so later, when everyone seemed to be asleep, including mister “I miss you”, my bladder decided to work, so I really needed to go to the bathroom. I got up and started trying to jump the sleeping giant by my side, but something made him stir wake while I was literally in the middle of jumping him, with his legs between mine, and he just grabbed me by my hips.

“Hm, Sorry, did I wake you?” I practically whispered, trying to gain some balance I placed my hands each side of his head on his seat.

“No, baby, whatcha doing?”

“I need to go to the bathroom”

“Oh, sorry” he said with his eyes not completely open, in a zone between sleep and consciousness.

I just gave him a tight lip smile and ran to the bathroom. Okay, did he just called me “baby”? I shook my head and threw cold water on my face. Getting back there made my heart get a little warmer. Shawn was laying with half of his body on my seat, with his arms crossed and the softest look on his face.

“Shawnie?” I whispered laying my hand on his chest and he whined still asleep “handsome, I need to get back to my place”

Shawn slowly opened his eyes again, rubbing his whole face, mumbling a “sorry” and sitting straight. I jumped his legs back and sat down.

“Do you want to lay on me, big guy?”

“Can I?”

“Sure” and as I said, he quickly lifted that seat divider and placed his head on my chest, snuggling on my side and wrapping his arms around me.

“Thank you, honey” he said as I started running my hand through his hair, making him groan softly, and in a matter of seconds, drift off to sleep again. So I just chose a random movie to play and tried to fall asleep, since I didn’t have much to do other than stay quietly because of Shawn standing basically on top of me.

Fortunately, I ended up dozing off pretty quickly, but half and hour later, I felt something on my neck making me wake up, but I didn’t want to open my eyes just yet.

“What?” I groaned as lowly as I could.

“Shh, baby, you can go back to sleep” Shawn murmured against the skin of my neck.

There he goes again with the baby thing.

“Shawn? What are you doing?”

“Nothing” he said nuzzling his face even deeper in my neck.

“Shawn?!”

“Shh, baby, there’s people trying to sleep, and you should be doing the same” he said and I felt his lips brush against my skin, giving me goosebumps.

“Seriously, what the hell are you doing?”

“I just missed you, do you want me to back off?” He asked and I pondered for a while, than I shook my head  and he mumbled a simple “good”.

He peppered light feather kisses along the side of my neck, making me feel those damn butterflies on my stomach, and also making me feel like I’m 13 all over again.

“Go back to sleep, honey” he said running his nose through the extension of my neck.

“You woke me, I can’t”

“Sorry, you’re just so warm and cozy, I couldn’t resist”

“Resist...?”

“You” Shawn said like it’s obvious giving a longer kiss on a particular sensitive spot, pulling from me a little whine and making me thread my fingers between his curls. Shawn chuckled lightly against my skin “yes, honey, anything you want to say?”

“You”

“What about me?” He said leaning his head against my shoulder, turning my head by my chin to look at him.

“You’re just confusing”

“I’m confusing?”

“Yes! Why did you wake up?”

“The person behind me tripped on my feet on their way back to his seat”

“Oh, I see that, do you... hmm...”

“Do I...?”

“Do you want to go back to sleep?”

“I wouldn’t mind” he said straightening his back and getting back to his seat.

“Where are you going?” I asked pouting involuntarily and he just smiled. More of a cocky grin than anything else.

“Just adjusting so you can lay on me”

“Oh, okay”

“C’mere, honey” he said patting his chest and I just laid there, wrapping my arms around his middle, and having him do the same “now sleeps, I’ll be right here”.

“Kay” and with that, he kissed the top of my head and held me even tighter, starting to play with my hair. How can you not immediately go back to sleep with that?

                                                         -*-

I woke up a while later with the sound of the flight attendant offering dinner to another people a few seats ahead of us. I grabbed my phone and saw that we still had a four hour flight to Paris and sighed. Well, at least I had a giant warm pillow by my side. I tried sitting properly but Shawn wouldn’t let go of me, so I just gave up and relaxed against his chest, grabbing my sketchbook to look through it.

I got so lost in over analyzing my past few drawings that I didn’t notice that he was awake and looking through them with me. At least, not until I quickly went through one that I didn’t finish and he placed his hand over the page, stopping me from turning it. I looked up to meet his honey colored ones already looking at me.

“What?”

“What is this one?” He said extremely low due to the nap we took, making me warm inside.

“It’s nothing, I didn’t even finish sketching it”

“Is it us?” He said taking his hand from the page and looking at it.

“It was supposed to be, it’s a recreation of that picture we took at your place on Christmas, wrapped up in christmas’ lights”

“Why?”

“Dunno, guess I just missed you a little bit more than usual that day”

“No, why didn’t you finish it?”

“Oh, sorry, I... I guess it seemed odd to draw the both of us, especially because at that time we weren’t even talking because of...”

“Yeah, and I’m sorry about that”

“It’s okay, I guess, it’s over”

“She was wrong though”

“Your ex? Obviously, she was jealous for no reason, you’ve never seen me as more than friends”

“And neither have you”

“Yes, I know that, she didn’t”

“I made a lot of dumb choices, eh?”

“Yeah, you did, Shawn”

“And I wish I could just go back and fix them”

“Fix what’s not broken? You don’t need to fix anything, I’m right here, aren’t I?”

“Yeah, but you are hurt”

“Am I?”

“Honey... we need to talk about it, we’ll never go back to normal if we don’t”

“I don’t have anything to say, Shawnie”

“But I do, honey” he said taking a deep breath “I know I’ve been the shittiest friend in history, that you didn’t always come first in the past few months and I’m truly sorry for that. I’m also sorry for promising things to you that I didn’t keep, like always being there for you when you need me and stuff. And sorry for the ex girlfriends that made us go further apart, obviously for my mistake, but anyway, I’m sorry, I shouldn’t have done that...”

“Shawn...”

“Please, Y/N, I really need to get that off my chest”

“And I will let you do that, is just that she’s...” I didn’t finish the sentence, just pointed to the flight attendant offering dinner.

“Oh, sorry” he said flashing her a smile that probably almost killed the poor woman. Yes, that’s Shawn Mendes effect.

We grabbed our trays, thanking her and placing them on the little table thing.

“Okay, keep going”

“Okay, and I’m sorry for everything I did you wrong, for example, not calling you on your birthday, just a quick text, but I just did that cause I was so ashamed of all of the things that I did to you, I almost didn’t come to this trip to not put any sort of pressure on you for forgiving me. But specially, the most important thing I should be apologizing for is for making you feel like you don’t mean the world to me and that you aren’t one of the most important women in my life, and I love you with my whole heart and I missed you like hell, and being away from you was one of the hardest things I’ve ever done in my entire life. And I never want this to happen again. I’m sorry, Y/N, for everything”

I couldn’t breath. Really, all the air that was on my lungs simply disappeared. I just stared my shoes for what felt like a really long time.

“Honey? Y/N? Are you okay? Do you need me to leave?”

Oh, okay, it was a long time.

“Hm, Sorry, I’m just trying to, ya know, absorb everything”

“Okay” he said stating the back of the seat in front of him.

“Hey” I said placing my hand on his thigh squeezing it lightly “it’s okay, big guy, I’m not mad at you, I love you too, and it’s okay, I just figured we were going through different times in life and stuff... but it’s okay”

“It shouldn’t be, you should hate me”

“Not really, but I just can’t” I said and he placed his hand on top of mine.

“I love you so much, Y/N”

“You’re my best friend, dude, you kinda have to”

“Yeah, yeah, that’s it” he said sighing.

“Isn’t it?”

“Of course it is, honey”

“Good, now can we eat? I’m starving” I said and he giggled.

“Yes, we can, Y/N”

After that, we chose a movie and started watching it. His hand made a discreet way to my knee, and I just looked at it, but didn’t say a word. The movie was a random rom-com movie and I can say it was starting to get boring, but since people around us were falling back asleep, we didn’t have much to do. I felt his fingers starting to come higher on my leg, stopping in the middle of my thigh.

“Shawn?”

“Hmm?”

“What are you doing?”

“Watching the movie”

“Hm, yeah?”

“Yup” he said popping the ‘P’.

“What’s the name of the main character?”

“Susan?”

“Yeah, you’re such a bad liar, where are you, big guy?”

“M’here”

“No, you’re not”

“I’m just... enjoying you...r company” he said tracing random figures with the pad of his thumb “I really missed you”

“What do you mean?”

“I just feel the need to touch you”

“Well, you are”

“I know”

“Do you mind?”

“Not really”

“Okay” he said squeezing my thigh and than grabbing both of them and putting them over his lap, pulling me even closer.

“Dear?” Karen called making us both jump in our seats “oh, sorry, didn’t mean to scary you”

“It’s okay” I said chucking and trying to take my legs from Shawn’s lap, but he wouldn’t let me move “what happened?”

“Nothing, I was just going to the bathroom and wanted to check on you guys on the way back, do you need anything?”

“We’re fine, mom, I think we can handle this”

“I know you do, sweetheart, doesn’t mean I don’t get worried”

“Well, everything’s great, Karen, thank you” I said giving her a smile, which she gave back.

“Okay, I’ll just go back to my seat, we have another two hours” she said going away.

“Shit, she scared me” I said and Shawn laughed “shhh”

“Oh shit, sorry”

“It’s okay, dummy”

And that’s pretty much how we spent the rest of the flight, laughing, talking and watching that movie.

                                                         -*-

A few hours later, we were already at the hotel, checked in and heading to our floors. Both of our parents were at the same floor. Me, Shawn, Flo and Liyah were almost at the top, both of our sisters were in the same room at the left of the hall, and me and Shawn were to the right, but each one in one room.

Five minutes after I closed the door, someone knocked on it, so I turned around and opened it. Shawn was standing awkwardly in the middle of the hall scratching the back of his neck.

“Yes? Can I help you?”

“Hm, nope, I thought maybe you needed some, with the bag and stuff”

“Well, I didn’t even take a look at the view, so I guess maybe? Well, you can come in, I don’t think I’ll be sleeping any time soon, we slept a lot during the flight”

“Yeah, exactly... so, where do you want me to place your bag?” He asked stepping into my room.

“Hm, there?” I said pointing to a random corner of the room and going to the balcony, opening the doors and heading outside, just staring at the view of the Eiffel Tower.

“Holy shit” Shawn mumbled behind me.

“Yeah, it’s so... magical”

“Mhmm” he said standing by my side “we’re lucky we both got his view”

“Really?”

“My room is right next door”

“Is it?”

“Yeah, I think we even have a door between them”

“Oh, wouldn’t you like that, Mendes”

“What do you mean?” He said flushing hard under the moonlight, making those stupid butterflies appear again, making me remember everything I’ve ever felt for him “honey?” He called making ME flush for being caught staring at him.

“Oh, shit, sorry, well, you always like to scare me randomly and stuff, so that would make things a lot easier”

“Do you think I’m twelve?”

“No, of course not, big guy, I’m 100% sure”

“Oh, please” he said rolling his eyes at me playfully and chuckling “let me check that door thing again”

I just laughed as he walked back to the room. I just leaned on the balcony railing, enjoying the view and the light breeze from the cold night, that was giving me light goosebumps. And for a second, just a little moment, I allowed myself to imagine what would be like to have something with Shawn. I mean, I’ve done that a lot when I was younger and stuff, but nowadays I just don’t allow myself to do that, not anymore.

But being with him would probably be amazing. He always do this thing where he just puts his whole heart into everything he does, especially when he loves it. So just imagine being with someone so passionate, and caring, and kind, and sweet, and smart, and hot as him. I just can’t see any bad points in it.

“What’s going on on that pretty little head of yours, honey?” Shawn said lowly next to my ear, making my heart skip a beat and almost die.

You see, I wouldn’t mind the closeness and stuff, cause that guy has no idea of what personal space means. BUT, I would always see it coming and prepare myself to not freak out. But I did not see him coming, and did not expect him to be right behind me, close enough so that I could feel his hot breath on the back of my neck, since I was with my hair in a messy bun. His hands grabbed the railing in front of me, standing beside mine. Shit, he’s close.

“Nothing”

“Mhmmm, I don’t believe you” he said pressing his lips gently on my skin, making me bite me bottom lip to hold back a whimper.

“I... it’s nothing”

“See, it is something” he said rubbing the tip of his nose against the extension of my neck “I know you, baby, just tell me”

“I was just thinking how this trip would be a perfect scenario for me to be with someone... you know... romantically involved with someone”

“Oh” he said and I could feel his arms tensioning around me “anyone in particular?”

“Hm?” I said playing with my fingers but I felt one of his hands on my waist, turning me around to face him, but I just couldn’t, so I stared at our feet.

“So...? Anyone?”

“Oh, shit, sorry, no... not a single soul in particular, no one, no”

“Sure?”

“Yeah, sure”

“Yeah, don’t believe you right now, but I think I’m going back to my room to let you rest, you seem really tired”

“Do I?”

“Yes, you can’t seem to concentrate on what I’m saying, and you were staring at nothing in particular when I got here, so I guess you’re just tired”

“Yeah, that’s probably it”

“So... let’s go back inside?”

“Mhmmm”

“Honey?”

“Hm?” I mumbled looking up for the first time since he turned me around, and I regretted it almost instantaneously, why did he have to look so fucking good? And than he smiled, making me feel like my legs were turning into jello, making me grab his arms for support.

“Do you want me to carry you to bed?”

“I need to take a shower first”

“Okay, let’s do it like this, I’ll take you to the bathroom and I’ll let you shower and I’ll leave the door between our bedrooms open, so I can shower and come back before you, than I’ll tuck you in bed and go back to my room, okay? Sounds nice?”

“You’re perfect” I said without thinking and than flushing, because I noticed what just left my mouth.

He just chuckled wrapping his arms around my middle, taking me off the ground and to the bathroom, placing me on top of the sink. He went back to the room and returned a few moments later with my PJs, my shower bag and my bag of underwear.

“I’ll leave you to shower and stuff, and whenever you’re ready, I’ll be waiting for you in your room, okay, honey?”

“Okay” I basically whispered and he smiled, placing a delicate kiss on my forehead before leaving.

I just hopped off the counter top and locked the door, stepping into the shower a few moments later. A nice steaming hot shower later, I had my hair in a messy ponytail, makeup free face, lotion on my body, fuzzy socks and sweats on, and with that, I stepped out of the bathroom only to die a little more.

The room was already dark, only with the tv on, my things were nicely organized on the nightstand or on top of the suitcase, and Shawn... He was laying in the middle of my bed, with his curls a little damp, wearing his flannel plants and hoodie, barefoot, scrolling through some social media, oh so casually. God, he’s going to kill me without even trying.

“Hi” I said in a really soft tone, softer than I intended.

“Oh, hi, honey, are you ready for bed?” He asked and I just nodded “c’mere” he said opening his arms for me and I just crawled into bed with him, getting lost in the warmth of his body and scent.

“You’re the most caring person I’ve ever met”

“Thank you, I truly try to be”

“I know, and you are, and I love you”

“I love you too, Y/N, you have no idea”

Oh, I do.

“Thank you, for everything”

“You don’t have to thank me... but I won’t turn this into a discussion, so... what time are we getting up tomorrow?”

“Dunno, what time is it?”

“A quarter past midnight”

“8:30? So we can be downstairs at 9 am for breakfast? They said they’re going to leave the hotel at ten o’clock sharp so if we do this, we’ll have time”

“Yeah, that’s nice, but since I’ve been to Paris before, if you wanna do something separate or something they don’t want to, just tell me, and I’ll take you anywhere”

“Okay, great to know I have my own tourist guide” I said between a yawn and he chuckled.

“Okay, I really need to let you sleep” he said letting go of me and getting up, straightening the duvet on top of me and kissing my forehead “goodnight, honey, knock if you need me, okay?”

I nodded and held his hand.

“What, baby?”

“Thank you, for apologizing and making up for it, I missed you too” I said and he gave me a half smile.

“I’m still on the process, I hope someday I’ll be able to make it up to you”

“You already have... I... goodnight, Shawn” I said nuzzling on my pillow and letting go of his hand, but not before squeezing it lightly.

“Goodnight, Y/N” he said almost like a whisper as he left the room and I let the slumber take over me.

                                                         -*-

*Please reblog or like this post if you liked it so I'll know if I'm supposed to keep posting this series thing.

*I'm sorry if there are any spelling mistakes.

*Please do not repost this without giving me the credit, this is a completely original piece and I do not give permission to copy this!

*Hope you guys enjoyed it!

*xoxo*

-🌙

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[fencesandfrogs]

really hate how i can just lose an entire tumblr post because i accidentally resized a window.

anyway there’s no fun preamble this time i was rambling about abuse and love and i don’t want to reworkshop the lead in joke.

[2k words, 8 minute read. text wall. mostly avoids outright description of abuse, but i still wouldn’t recommend it as reading if you’re iffy about that kind of thing.]

okay to quickly summarize what i said before i lost everything: i’m talking about how abuse shaped my views of love in a way that’s really fundamental and i don’t often realize.

i dated this guy for like three years, if we were older we’d probably have been married ergo i feel weird calling him my boyfriend.

we both had similar abusive households. bad dads, moms who inadvertently exacerbated it, younger siblings we felt the need to shelter from what we experienced. he wasn’t ready to acknowledge his household as such, i didn’t push it.

i have this really unhealthy protective streak over feelings/how people who love me need to confide in me always or they don’t care that i love them, something i am working on and is no longer that dramatic, but in the context of this, it used to be.

when my brother was born i struggled w how i felt about him. he was my father’s golden child (not my mothers, i’m not sure how he’ll feel about her considering i have it as a fact i am her Actual Truthful Literal Favorite Child, but i don’t think she shows it? but i don’t know for sure) something which made me push him away

also, my mom and i lived on our own for two years when i was 2ish in like a really tight financial situation.

so my brother just has positive memories of my dad and even when i’m twelve and haven’t started being done with my father’s bs, i do feel like there’s this massive wall of why i am like i am that he just doesn’t get.

anyway so then my parents get divorced properly and i’m like “well shit, can’t believe i was stupid enough to trust in the stability of their relationship. guess i’m never going to believe in stable romance. time to never get married or have children because like fuck i’m bringing them into this world.”

interestingly, i did not go “men are untrustworthy,” as i would have honestly expected (because i’m basically going “well my mom and my grandmother both picked bad men who were bad in the same way guess my family doesn’t know how to pick husbands”), possibly because of complex reasons that may leak out as i continue to write, for a while, i honestly viewed my mom as worse than my dad. that’s, definitely not true and has to do with how they both interacted with me and how it played off one another, so.

anyway i thought about that but then i also had read the first part of seven habits of highly productive people or whatever its called and was like “hm yes love is a verb isn’t it guess that means love is a choice but also if i love someone then i better do it with my full body because i’m not going to cause the inevitable instability of any and all future relationships”

which, you may be able to see where this is going basically. i’m already hyper protective. there are some gaps in my childhood memory but i felt the need to protect my mom from my dad so do with that what you will. i usually interpret the charitable child-doesn’t-understand-romantic-affection. if for some reason you feel the need to bring this up with me, i will probably block you because i just can’t but it is relevant to this post.

and so my baby brother who i love dearly but also feel is getting all the love and acceptance i didn’t but also doesn’t understand why i’m the way i am (because he’s, you know, six) gets older and i’m like. “hm. seems like now that i’ve made myself a nontarget, he’s taking the brunt of it. can’t have that nope he doesn’t know how to protect himself he takes it personally. that’s weak, but that’s fine that’s because everyone else babies him but not me. i shall both protect him from harm and encourage him to be strong.”

fun fact: we once had a sword fight with sticks. he was six or seven. i was twelve or thirteen. he got whacked and his nose started bleeding. i refused to acknowledge i was doing anything wrong, because he should have accepted the risks.

(in my defence, my mom told me something similar a lot, and i didn’t really grasp that him being six meant he had much less reasoning power. as far as i was concerned, i had sprung from the womb fully intact like athena and just had to be taught how to do things, which meant my logical processing had never improved, it was just always that good.)

but at the same time, i was desperate to win back his trust and affection.

by ruffling his hair because it irritated the shit out of him. but that was done because maybe if he could learn to deal with that, he could learn to put up a wall when anyone yelled at him. and in the meantime, i would happily antagonize my father, because if he yelled at me at the dinner table, he’d apologize to my brother for upsetting him.

now. i don’t think ruffling your younger sibling’s hair is really anything to make a fuss over, and my dad is definitely not the “i do this to make you better” type, so i’m not sure exactly what to say about all this, except that it happened.

and so this idea of self-sacrifice in love, both in drawing other harm to myself and in being “loved less” to prevent future harm, became very essential to my whole idea of love.

so. i have three relationships, in relatively quick succession. the first is a quasi-romance that last for an indefinite amount of time but definitively ends when i decide i need to break up with the second.

the second is 3 months long, and basically can be summarized as: “this person is kind and never yells at me and is attractive. we get along and he makes me laugh and smile and is generally a good boyfriend. he makes me feel special and he respects my interests and he legitimately wants me to be happy. i feel safe with him, and i feel like i trust him.

unfortunately i’m not personally attracted to him, and i have 0 romantic interest in him.”

also, we wanted very different things in the future. we were like 14, but see: “my love for someone must be timeless for it to matter”

so i broke up with him because while i felt some kind of love towards him, it wasn’t what he wanted. which you know is a generally good thing, but it still feeds back into my idea of love.

love is sacrifice and pain. i love him, so i slash our relationship to prevent him from being hurt in the future. it doesn’t matter how i feel.

so then i date someone for three years and i display exactly the same behaviour and while i legitimately think we had a good relationship, i’ve been reflecting on the worse parts & he definitely, i believe inadvertently, took advantage of my self-sacrificing tendencies.

or, to put it more verbosely but correctly, he shared my longevity in relationships/love but not my total committal to 100% of yourself immediately, nor my self-sacrificing streak*.

*we’ll circle back to this

he actually was way more cautious in trusting me. which is actual the true reason he broke up with me, regardless of what he says. but that’s neither here nor there.

so he’s dating this person who is definitely traumatized (case in point: he once put his hand on my shoulder, which startled me because i didn’t know he was there, and i whirled around, primed to uppercut him, before i realized “oh hey i both know this person also i know everyone in this building there are like 10k people in town and 500 people in my school i do not need to hurt anyone”), but he can’t quite acknowledge that because that means he’s also abused, which isn’t true.

so i both can’t understand what he’s going through (which the implication because it’s worse), but also, he understands what i’ve been through. because he’s been through it.

(to which i say: lmao he saw the aftermath. the best parts, short of when i was three. he saw the direct incidents i could point to. i don’t think i ever mentioned a Lot of shit.

also other stuff thoroughly traumatized me. i still carry granola bars with me because if someone says they haven’t eaten a meal i feel compelled to make sure they eat.)

ergo, acknowledging that i need him to make concessions to feel safe and secure in our relationship means that our shared experiences, of which is are worse, are traumatizing, and we can’t have that, now can we?

so i can’t be overly self-sacrificing, unwilling to blame, and yet also turning minor disputes into major issues in a way that demands he meet me in the middle. nominally, yes, he promises to take blame fairly, but he can’t really follow through on that, because that means i am not behaving like him, which we can’t have.

(this was also an issue re. mental health and adhd. pretty much the same thought loop.)

there’s a lot of stuff i think, but namely that time he told me i couldn’t possibly understand how hard it is to make a decision that might cause tension in your family when i, age 14, fucking did that?

like, yeah, i made this decision that i knew would cut ties with my father and i knew might sever my chance at having a positive relationship with my brother, the singular person i love most in the entire world, watched that play out, waited with bated breath until my brother came back to me, still whole, when i was fourteen.

also, i then watched my mother do it again, once when i was sixteen and once just a few months ago.

i think i do in fact understand how that might feel.

anyway i’m losing my point and i’m hungry but basically. even now i have a hard time saying “this is not a fully healthy way to love,” not in a “i don’t accept that i was hurt as a child” way, but in a “but how else do you love?” way

i’m sure you can see that i drag concessions around almost every statement i make regarding my behaviour and the behaviour of those i love. the idea of actually posting this seems bad.

i think finding someone equally self sacrificial, confrontational, and ride or die from basically the get go would be absolutely fine.

(realism check: probably not, but let me have this.)

so. yeah. that’s cool.

*oh wait i just realized so. current theory about break up. is it was an act of self sacrifice just like mine. i’m not really being super fair to him, because i’m a lil angry, there was a lot of stuff going on i didn’t talk about because this is about me, dammit

but anyway he did definitely have plenty of acts of sacrifice, and this break up was very similar to the one i had before. i think he was on some level aware, beyond the cursury reasons given (both from him and me, earlier in this post), that he was harming me. not intentionally, not even always directly, and rarely in a way i blamed him for, but that he was, by the way he was, exploiting something buried very deep inside of me.

so he said, “this is not what i want, it doesn’t matter what matthew wants, this is what’s best for him and that’s what i truly want.”

which, you know, has me being like “ah yes r relationship. how good it was. what a fitting end. he did the good thing.”

should i be thinking that? that’s a discussion for another time.

#emotional abuse #relationships #trauma #child abuse #abuse #q #mine #txt #9th #February #2021 #February 9th 2021 #personal #essay #long post

[michaelandy101-blog]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

New Post has been published on https://tiptopreview.com/how-your-brand-can-earn-media-coverage-on-nbc-news-usa-today-cnbc-and-more/

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

Take the Survey

Source link

#General

[isearchgoood]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/3bnDU4L #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[xaydungtruonggia]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[whitelabelseoreseller]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://feedpress.me/link/9375/13850218/how-to-earn-top-media-coverage

#The Moz Blog

[epackingvietnam]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[timeblues]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/32MJvhl More on https://seouk4.weebly.com/

[fmsmartchoicear]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.

But if you put in the work to engage in content marketing + digital PR, the benefits are massive:

High-quality backlinks to your site

A significant boost in brand awareness

An increase in your brand’s authority

Improved relationships with writers who loved your content

I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.

Step 1: Create newsworthy content

You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.

For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.

This project is inherently location-based, which adds the proximity element as well. But even if your content isn’t location-based, explore whether you can take your data and localize it so that you cover multiple geographic areas. (Then, you can pitch local news in addition to national news!)

Significance is also an excellent element to keep in mind, especially during the ideation stage. It basically means: How many people are impacted by this news, and to what degree?

This is especially important if you’re aiming for national news publications, as they tend to have a wide audience. In this case, there are plenty of young families across the country, and CNBC saw that it could connect with this demographic.

When you combine all of these newsworthy elements, you can increase your chances of getting respectable news publications interested.

Step 2: Design and package the content for clarity

You need to present your data in a clear and compelling way. Easier said than done, though, right?

Here are common design pitfalls to watch out for:

Over-designing. Instead, experiment with simplistic styles that match your branding and take more creative liberties with headers and where the data naturally lends itself to imagery.

Over-branding. If you have your logo on all of the images, it might be a bit too much branding for some publishers. However, if you have a really authoritative brand, it can add authority to the content, too. Test both versions to see what works best for you.

Over-labeling. Include all of the text and labels you need to make things clear, but don’t have too much repetition. The more there is to read, the more time it’ll take to understand what’s happening on the graph.

Finally, don’t be afraid to add the most interesting insights or context as callouts to the images. That way people can identify the most pertinent information immediately while still having more to explore if they want the full story.

Take, for example, one of the graphics we created for BestVPN for a project that got coverage on The Motley Fool, USA Today, Nasdaq and more. We don’t assume people will read text in an article to get relevant information, so we put it right on the image.

Here’s another example of a project image we created for Influence.co.

We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. Lo and behold, it became the headline for the Bustle coverage we secured.

Note: It’s entirely possible a news publication won’t run your images. That’s totally fine! Creating the images is still worth it, because they help everyone grasp your project more quickly (including writers), and when well done, they convey a sense of authority.

When you have all of your data visualized, we recommended creating a write-up that goes along with it. One objective of the article is to explain why you executed the project in the first place. What were you trying to discover? How is this information useful to your audience?

The other objective is to provide more color to the data. What are the implications of your findings? What could it mean to readers, and how can they apply the new knowledge to their lives, if applicable?

Include quotes from experts when appropriate, as this will be useful to publication writers as well.

Step 3: Write personalized pitches

I could create an entirely separate article about how to properly pitch top-tier publishers. But for our purposes, I do want to address two of the most important elements:

Treat writers like people

“You did something PR people never do — but should. Looked at my Twitter feed and made it personal. Nicely done!” — CNBC writer

Building real connections with people takes time and effort. If you’re going to pitch a writer, you need to do the following:

Read their past work and fully understand their beat

Understand how your work matches their beat

Check out their social profiles to learn more about them as people

Some still swear by the templated approach. While it might work sometimes, we’ve found that because writers’ inboxes continue to be inundated with pitches, reaching out to them in a more personalized manner can not only increase our chances of getting emails opened, but also getting a genuinely appreciative response.

So, start your email with a personal connection. Reach out about something you have in common or something about them you admire. It will go a long way!

Include a list of the most relevant insights

“Wow these findings are super interesting and surprising. I will for sure include if I go ahead with this piece.” — The Wall Street Journal writer

Never assume a writer is going to click through to your project and read the entire thing before deciding if they want to cover it. In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers.

The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers.

We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks. Look at the news headlines on REALTOR Magazine and ZDNet, respectively:

While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all.

So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.

Conclusion

It’s not an easy process to get the attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

Take the Survey

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!