Let’s talk Mary’s costuming in The Winchesters’ trailer!
One of the first things I saw pop up specifically was about how Mary looked in this, 1972, in comparison to her 1973 counterpart in SPN prime.
Neither one is out of place, but their styles do seem pretty different. I’m not going to get into why they decided to style her like this as opposed to in SPN prime, but I will say that Mary never seemed to have her own “style.” She’s had vaguely girly things that’s hit trends in the various times we’ve seen her but she’s never felt like she’s had her own “style.” The most we’ve seen her with a style is after she comes back to life and we see her for three seasons in outfits that more or less mimick Dean and Sam. Jacket, over shirt, under shirt, simple hair, minimal make up.
But even then, her style felt more like the boys’ style, and not her own.
Which is why I was so excited to see her costuming in the prequel’s trailer. It felt like they were trying to finally establish her style to us. And with visual storytelling, how you stylize your character just sets the tone and vibe and gives us subtle or not-so-subtle hints at who they are as a character.
When looking at the line up up there ^ I see someone who’s vaguely girly, though the 1980 Mary in Asa Fox -- girl your hair. Help. Who did this to you.
But, 1980 flashback Mary in Asa Fox matched 2019 Mary more in my opinion of someone who doesn’t really care about her appearance and is just wearing someting to wear something. And that’s how I feel 1972 Mary’s styling looks like.
At least in the trailer. Idk what else they’re gonna have her wear.
From her hair, her jacket, the pin buttons, and the necklaces – some people were confused as to why she looks like she walked out of 1997 than 1972, but to me she’s still 1970s (especially because all aspects of 70s fashion from 1970 to 79 have been revisted in subsequent decades of fashion up to this day).
Her look is just not conventional, typical, generalized 1970s. To me they personalized her more to tell us her story.
Note, I’m not a certified fashion historian, but I do like fashion from the ‘60s and ‘70s a lot lol. I may get some things wrong, but this is just what I’m thinking. I know there are fans of this show who likely were even walking and talking at this time and may disagree with what i gotta say but whatever I’m gonna go for it anyway lol.
Also a reminder: this is The CW, not some period drama on HBO Max or anything.
Despite not having expertise in this area, just going off of the numerous vintage fashion video’s I’ve watched on Youtube, there are some things i personally always keep in mind when it comes to studying fashion trends.
Trends do not exist purely within the boundaries of a decade. The early 70s take with it some late-60s fashion trends, particularly the hippie/boho stuff but other things as well like jewelry and some hairstyles. Every decade bled into each other, and with the rise of fast fashion, trends can change even easier. Now, in 2022, you can’t really even pin down a trend because things just move too fast.
Trends didn’t often quickly permeate more isolated, conservative, or poorer areas of the country. The population of Lawrence in 2020 is estimated at just over 97,000. You can imagine it’s smaller for the early ‘70s. But these places didn’t often have people who played into fashion trends be it too expensive, extravagant, or just not having the resources to buy and invest in trends that would flip in a few years anyway.
Let’s start with Prequel-Mary’s hair.
Some said it looked too ‘90s or just not 1970s at all. But it is! Long, straight, sometimes messy-looking hair was indeed a trend for women in this time. It may conjure images of hippies for many, but it was also on other women. For me, Mary not having curls means to me that taking the time to curl and stylize her hair, and going in for trendy haircuts, wasn’t her priority. There are plenty of images, spanning multiple countries, of women at this time not doing anything with their hair, leaving it more natural and not having blowouts or curls. Also, since Carlos evoked the name of Janis Joplin, Mary’s hair also reminded me of her.
Onto Prequel-Mary’s necklaces.
Another thing that made people say she reminded people of the ‘90s were her chokers, but chokers are hardly a ‘90s thing. Indeed if you look closer at her necklaces [which is harder to do in non-HD lol] you’ll see they seem to be made of wooden or shaped shell beads, which was common at the time and a hold-over from the late ‘60s. They aren’t out of the ordinary at all, especially later in the trailer when we see her sporting one with some kind of pendant on it but still with what looks like natural-material beading.
Prequel-Mary’s leather jacket?
This was a little harder for me because the leather jacket combined with the vintage pin buttons felt very punk when the punk fashion movement is usually hard marked at 1974 and beyond. The prequel takes place two years before that, obviously. But, women wearing fitted leather jackets weren’t uncommon, but usually signaled that she was a “bad girl.” To me, just with the quality of the trailer, it indeed looks like a motorcycle jacket or just something simlar. Women in leather jackets became more popular with the rise of the Mod fashion movement in the 1960s.
It’s not a current fashion trend for someone of her age to wear that i think in 1972, but I imagine the costumer designers had their reasoning. Between the hair, and the jacket with the pins, they are establishing Mary as someone who isn’t following typical young women trends and societal expections. Basically, she’s living outside the “norm.” She doesn’t have time to look “cute” or fashionable. Who knows, maybe the jacket has some personal meaning to her.
I’m unsure if this is also influenced by her music taste lol. We don’t know enough about this Mary yet. Though, I do want to know what her pin buttons are really realyl bad lol.
Prequel-Mary’s t-shirt/under shirts.
This isn’t really something anyone complained about, and it’s because there’s nothing to complain. Young women wearing t-shirts and jeans were common throughout the 70s.
This tank top:
This is 1973 but:
The tanktop isn’t out of place at all. There are multiple variations of different kinds of tanktops and a scoop neck tanktop wouldn’t be out of place I think in 1972.
Prequel-Mary’s make up
I’m not going to get too into makeup because it’s harder when you don’t have actual fashion historians doing your costuming and make-up – idk if this show does but again it’s The CW, not a high budget period film. But also, being on TV, especially if they’re going to be shooting this with specialized lenses and the like... just in general, you need more make up I think on an actor.
However if we go off that ^ image above we can make out a peachy kind of blush, pinker lipstick but not overdone, thicker eyebrows, and just some eyeliner with mascara [maybe a little shadow but it’s not intense imo].
Given her jacket, her hair, and her apparent t-shirt and tanktop thing going on, I’m willing to bet she also seems to be the kind of person to put the least amount of time into her makeup. Obviously not every woman can be painted with the same brush -- we all decide on our personal style and if we want to care about trends and all of that, and if we want to follow societal norms, but a trend that followed into the 70s, also due to the women’s liberation movement, was a more natural look.
Compare this Covergirl ad from 1972 to Mary’s look:
It’s not too far off imo. Her lipstick is a little pinker but I don’t think it’s like, out of place.
Mary’s eyebrows I think are what threw a lot of people off because they are darker and thicker. If you look at fashion magazines at the time you’ll see a lot of pencil-thin eyebrows for the most “trendy” but her thicker eyebrows aren’t out of place.
To me (as someone with thicker eyebrows lol) it’s going in theme with her minimal make-up, little hair styling, and shunning of young women’s fashion trends at the time. She doesn’t have time or the need to go to a hair salon, get her hair layered and permed or put in those hot rollers. She doesn’t have time to go and get her eyebrows waxed or spend time in front of the mirror to do it herself.
She feels androgynous in a sense. A little more masculine than our 1973 Mary who wore embroidered cowgirl shirts and sported shorter, more styled hair.
I’m unsure if they’ll change Mary’s appearance once they hit 1973 in the show. I don’t even know when they want to hit 1973 in the show.
If anything, what i’m gathering from little comments from jackles he’s made regarding this show, it sounds like it won’t be told in a way we’re expecting so who knows what’s going to happen tbh.
But regardless, I love this Mary’s styling. I can’t wait to see what else they put her in!
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