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calorieworkouts · 4 years

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10 Crucial Tips for Building Confidence and Good Looking Body

Here is a truth: Women desire a positive man.

No matter what task you have or what auto you drive, you have to be confident to be desirable by women.

Unfortunately most people do not recognize how to find out and also project confidence and when it pertains to females they are unconfident and terrified of rejection.

Hell, many even do not understand you can get or learn confidence, to them it's like a genetic details you either have or do not have.

I think that the most effective point to acquire more confidence and learn regarding it extra is to obtain your physique handled first.

Which of those do you believe will have more self-confidence? The slim individual left wing or Chris Hemsworth on the right?

Good looking body is literally eye-catching to ladies, it links you with sex in their mind and also integrated with excellent posture as well as body movement jobs confidence.

If you are not a professional athlete after that you go to the gym to look excellent, that's the goal of the huge bulk of the individuals in the fitness center and also my hunch is that it's your own as well.

In that case drop all that “functional" and also performance training you review in Guy's Health and wellness and also start educating to look great and also feel good. Have a function of going to the fitness center to really feel better concerning on your own, be certain, build a wonderful body as well as enhance your social life as well as dating life.

This will certainly make a significant distinction. Although that guys intend to look much better, they try to conceal it, they obtain averted with "functional training" or powerlifting.

Or they simply do not commit to anything and also go to the fitness center to type of job out and also spend time weights.

This leads us to something very crucial. The single one most crucial point you can do to look great is to develop muscle mass which does not suggest buying all kind of supplements on the marketplace however instead getting your workout handled.

Let's take an appearance at how you can enhance your training to gain confidence and develop a really excellent looking body.

1. Buy a Well-Built Workout Program

Let me make clear something, if you don't have the RIGHT exercise system, you are not going to get self-confidence or construct a good looking body.

In regards to structure muscle, workout is every little thing, you don't construct muscles from some high healthy protein diet regimen or by consuming some unique foods and you do not build muscles from some elegant supplements either.

We all desire there was a magic pull we can take each morning, but there isn't. And even Creatine, the only supplement ever before truly confirmed to work, just functions if you have a good workout plan.

And if you are assuming that you can eat your way up to large muscular tissues, then you can try it, however do not run back to me howling that you got fat and also as well as really feel dreadful. The truth is that consuming extra results in fat gain only.

If you want to construct bigger muscle mass and also build them on the best locations then exercise is the tool you need to acquire.

And to attain your body goals, you require the ideal workout that is made in a manner to help you do that.

Every workout has a different objective and a great deal of them are poorly designed. Simply keep that in mind.

Guys that attain their figure objectives are the ones that are not stubborn to see that they need help.

You will obtain your preferred outcomes just if you let someone else, who recognizes what he doing, aid you with your workout.

Stop investing hundreds of bucks a month on post workout nutrition, night protein and hydroxycut. Take this loan and invest them in a strong workout program. Professional exercise is what makes all the distinction and also is generally pretty inexpensive considering what are you entering return.

So, set your goals and after that find a good workout plan, don't move to the second factor up until you have this covered.

BTW if your objective good is a looking body that sparks tourist attraction and also regulates regard then you can make this step simple by following the Totally Body Exercise Plan With Dumbbells.

2. Focus on the Training

Once you have the best program in your hands, you have to begin mosting likely to the fitness center and really training.

But understand that having a good exercise does not indicate you are done, that's where all of it beginnings, you can still screw this up if you are not careful.

Most guys go to the fitness center to function out, conversation with their pals, learn who's the new chick in the staff and just enhance their vanity unemployed press. This is not the path to follow to get in form, this is just going to the gym for fun.

There is a distinction in the technique in between those that look the same time after time as well as those who improve monthly basis.

Take a pick, it's fine if you go to the fitness center to have fun, yet don't anticipate any results or don't attempt to save the day by taking your healthy protein shake exactly after the exercise and also after that prior to sleep, that will not truly alter anything.

Do some major toughness training regular as well as after that anticipate results.

3. Train Hard

There is no muscle mass advancement without pushing difficult sufficient. You need to make your workouts challenging, keep progressing as well as trying to raise as high as possible without compromising your form.

This might appear like a piece of cake, but aspect of it for some time, are you actually lifting hard?

Are you sure you couldn't raise a bit heavier dumbbells?

There is a good policy to comply with that if your exercise states 8 associates you must choose weights that you can do 8 reps just, you need to be able to press 1 or 2 more associates however with literally sweating blood. Take weights hefty enough to challenge your muscles, just make sure those 8 representatives are perfect.

4. Train Often

This is a very common mistake.

However, you have to choose whether you desire to take this seriously or not.

No issue what your goal is, you got ta be consistent with it.

Going to the health club 2 times a week is not going to do anything for you. While it will keep you fit, a bit energised and give you the health and wellness benefits of training, it will not construct you any kind of muscle mass mass.

Most exercise programs focused building a much better figure are developed for 4-6 exercise sessions a week with couple of exemptions as well as that is a good rule to keep.

Stress your muscle mass frequently to provide them the motivation to grow.

5. Master the Lifts

While you need to comply with a good workout as well as keep pushing hard you need to concentrate on lifting correctly also. Otherwise having a great exercise strategy is error top, the 2nd most typical blunder is not happy to discover the appropriate form of every workout in your workout plan.

Watch YouTube video clips, ask knowledgeable guys in the fitness center to show you just how to do it, inquire to enjoy you and fix you. Film on your own and compare it to others.

If you are a beginner, it's additionally a great suggestion to pay an individual instructor for number of first training sessions to supervise and fix your errors. The problem with this is that he will usually press his concepts on you and also attempt to offer you some things you do not truly need. A great deal of fitness instructors have no concept what they are discussing, so be careful with this one.

And another note. Do not anticipate to discover everything overnight. Specific lifts are simpler, particular extra tough. It will most likely take you years till you grasp workouts like deadlifts or squats.

Just take your time to learn and also practice.

6. Stick to It

Do you have a background of not adhering to things? Do you jump from workout to workout every 3 weeks? Do you obtain bored or disinterested rapidly? Are you patient enough?

This will also establish whether you do well or not.

Getting in shape takes some time as well as especially building muscle mass will certainly take A LOT of time, so do not anticipate to change in 3 weeks. Excellent exercise programs are developed for at the very least three to four months.

You require to locate a means to make a habit of going to the gym on regular basis and keep that pace for years.

Maybe you have heard that it takes at the very least 5000 hours to obtain truly good at something and also concerning 10000 to understand it on a brilliant degree. If you desire to remain in a killer form, you better begin intending for this number.

And contemporary of curiosity, do the mathematics. To hit the 5000 hr mark, just how much time do you think you should spend training and just how typically? Let me understand in the remarks. Little hint, most physical fitness models as well as bodybuilding masters have actually trained for a minimum of 5 000 hrs in their lives.

Good looking bodies are not construct overnight, so this must be something to think about.

7. Train into a Specific Shape

This is a big one.

An element that great deal of exercise programs don't represent. The majority of workouts concentrate on training torso as well as legs equally. That is not a great idea. If your goal is to create the very best physique feasible while doing it in the quickest duration of time feasible, you need to concentrate on particular muscles more than others. This doesn't mean not educating various other muscle mass in any way, it's just that in order to establish an excellent looking physique you require to concentrate on the muscles that offset that shape.

The most appealing form you can construct is the one that is shoulder dominant and is close to the V-Shape that designs as well as actors that remain in an impressive form have.

Shoulders are responsible for your leading male presence not legs or arms.

With this knowledge in mind you can purchase those muscular tissues by value and construct something like a pyramid that can help you figure out which muscles should you concentrate on more in your toughness training sessions.

Here is an instance of a training session that would certainly be created this means:

Workout No.:1 - Shoulders/ Upper Body/ Legs

Workout No.:2 - Shoulders/ Back/ Arms/ Abs

Workout No.:3 - Shoulders/ Breast/ Legs

Workout No.:4 - Shoulders/ Back/ Arms/ Abs/

This is just an instance for the function of this short article, yet it's an excellent way to reveal you exactly how those concepts would be actually integrated in the workout sessions.

Starting with shoulder, followed by either back or upper body workouts and after that adhered to with one of the four lesser muscle mass teams: triceps muscles, arms, thighs, calves.

If you have weak abdominals, start with two sessions a week and work your means up to almost everyday workouts.

8. Construct the ABS in the Kitchen

You currently have six pack abdominal muscles, if you can't see them, you have to lose fat, and this is a fact.

Don' t obtain me incorrect, you have to educate your ABS to make them look strong and also manly and also get some solid density, yet you actually can not make them more visible in the fitness center, that's entirely as much as your diet.

Even if individuals understand just how to educate their abdominals properly as well as they do not handle to screw up their back while doing so, they still don't get the diet regimen part. Lose fat very first and afterwards you will see your amazing 6 pack, got it?

9. Expect to Have Bad Days

Successful people stopped working, everybody obtains averted in the process and also you will also have negative days as well as screw up at some point.

This sounds extremely unfavorable, however if you comprehend this as well as anticipate to have negative days, you can just obtain back up and also keep going.

Most individuals established a plan expecting every little thing to go as planned and also when things are not best as well as they stop working eventually, whatever mosts likely to hell.

For instance ever before skipped a workout and after that simply purchased a pizza, since you told yourself that you can also have it because you missed the workout currently? As well as then you ended up consuming gelato as well as had 2 beers in addition to that and also went to sleep sensation unpleasant and also guilty?

This is an instance of how not to deal with little "failures" along the road, instead accept and anticipate to have poor days, as well as after that when you make up it, you will certainly simply come back up as well as not lose a whole day.

And bear in mind one negative day is nothing if you have thirty great ones.

10. Take Time Off

Don' t train on a daily basis for 365 days a year. That's inflexible, unnecessary, uninteresting, and stupid.

You ought to take some time to recover as well as rest.

And when you are at holiday or taking a trip, then just enjoy it and also do not exercise. Train wisely instead.

Set 3 months from each year for some truly intense as well as advanced (if you can handle it) workouts. I advise something less extreme, so you can focus more on your form than tough on your own, for this purpose the best system is the Beach Body Workout Program.

And ensure you take 1-2 weeks as a break after 3-4 months. Never ever go much more after that four months without at least a week break. Allow your muscular tissues recoup, allow your mind be totally free from health and fitness for few days, get a massage, go skiing or swimming, whatever simply do not do stamina training at that point.

And after that simply get back to training. You will generally discover that you have way much more energy and also stamina than when you took the break.

Summary

This subject is undoubtedly bigger than this article can consist of, but we have discussed lots of vital points that if followed alone will make a HUGE difference in your training and ability to construct muscle.

Let's summarize them one even more time:

Get a solid workout professionally created to help you construct a far better looking body

Focus on the actual stamina training routine, while you go to a health club, be the committed guy

Train and push hard

Train often

Be constant as well as individual, the results will come

Stick to your workout

Learn the appropriate technique for every of the lifts you do

Focus a lot of your time on building bigger shoulders, back and chest

Get clear on your goals

If you desire noticeable abs you need to lose fat first

Accept as well as anticipate to have poor days

Remember to take a while off the gym

Have this article assistance you? Exactly how did you tweaked your workout after learning this information? What exercise method do you currently follow, are you getting outcomes? The MyBeautyGym neighborhood desires to learn through you !!!

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holgadirect012-blog · 4 years

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palenoface · 5 years

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DEH YouTubers AU

Personal channels

Jared is the first to really be active on YT : he doesn’t have a big community until he starts streaming for eight hours straight ; he becomes unexpectedly popular.

his fanbase makes memes out of his ragequits or his ridiculous winning poses.

He called his fans “children” one time and it stuck with them.

Every now and then he posts tutorials on how to fix tech junk, pretty much like that one guy he saw doing a big “FUCK U” to apple

His channel’s name is TheInsanelyCoolJaredKleinman but it’s kind of a mouthful so the internet shortened it to TICJK. His intro is “*spinning chair* SUP FUCKERS THE INSANELY COOL JARED KLEINMAN HERE AND TODAY-”

Connor accidentally uploaded an unedited video and the algorithm pushes him in the front of the scene maybe six months after he posted it.

Most of his channel is just him sitting at his desk, often high, ranting about everything that is wrong in the world and how one can get better on a personal level.

His most popular vid is the one where he talks about beating depression and prevening suicide. He almost cries on camera.

His channel reeks of chaotic energy and people are here for it.

His channel’s name is murphyrules and his intro is “Okay so.”

Alana does pretty much the same thing as Connor, but in a more calm, collected way. Her channel is all about feel-good activism.

A lot of her vids are recorded outside. She usually writes what she wants to say before she turns on her camera and checks multiple times that her arguments are fair and valid.

She’s very LGBTQ+ oriented and talks a lot about feminism and racism, and just equality in general.

Her fanbase is pretty small and chill, so she hosts a discord where her fans can talk together and reach out whenever they’re in need.

He channel’s name is just Alana Beck and her intro is generally a quote from someone probably famous followed by “Hello everyone, you’re in the good place.” She likes the Good Place.

Zoe starts later than the rest of the team, but really gets into it when she sees how much it helps Connor and wants to try it for herself.

She mostly posts covers of Frank Sinatra and Ella Fitzgerald‘s songs, but occasionally makes book reviews.

She’s probably the least connected to her fans, because they aren’t all that numerous and barely comment, but she always gets an excellent ratio views/likes.

Her style is a little messy but everyone sees how much potential she has and is encouraging her to impose herself more.

Her channel’s name is Soul’s Pulse. She doesn’t have a real intro, but she fingerguns more often than not.

Evan didn’t plan to become a youtuber at first.

He’s mostly in the background of the other’s vids, like sometimes he’s listening to music in Jared’s room during a livestream, or how he sits on Connor’s bed when he decides to film anything, because he’s often high and Evan doesn’t want him to get hurt while setting up his stuff, or he goes on walks with Alana and holds the camera for her when she vlogs outside so she can have her hands free, or sometimes he and Zoe discuss about a particular line in a song or a book and try to understand why it works the way it works.

But one day Jared edits out twenty seconds out of one of his streams and it’s just Evan rapping at the speed of fast on Guns and Ships and the internet basically exploses.

He’s not sure at first, but then under the insistant demands on his instagram and twitter he finally makes his own channel : turns out he’s very good at beatboxing, rapping and singing acapella, so he mostly does that for a while, but then branches out a little and starts doing his own rant videos about ecology and mental health.

His channel’s name is Ev Rants and his intro is “Today is a good day and here’s why.”

Collabs

Jared is, as often in their group, the first to be asked to do official collabs with his friends, and not just Evan or Alana walking by in the background.

Jared & Connor sometimes play together online on random games, and eventually get kicked out of their respective teams because they keep targeting each other no matter what the main goal is. They often end teaming up and beating everyone else’s ass.

Jared & Alana play strategy board games. It usually take them a whole day to get through a single game because they keep trying to one-up each other with ridiculous yet very effective tactics.

Jared & Zoe collab very rarely on Jared’s channel, but there are one or two videos of Zoe describing very cool mods she found for Skyrim.

Jared & Evan don’t really collab, it’s more like Evan tags along at some point during livestreams and acts like an unhelpful second driver, trying to give Jared directions. It’s very frustrating for both of them but very funny for the public.

Connor never titles his videos as collabs, and his thumbnails are always a black screen with the title on it, so it’s generally a surprise whenever there is someone else on screen.

Connor & Jared made a short series of videos where Jared looks at stuff on the internet and Connor has to tell if it’s true or made up.

Connor & Alana team up on subjects like white/male privilege or capitalism and make a lot of historical researches to understand where it comes from and why it still exists.

Connor & Zoe’s collabs are the more frequent as they live under the same roof. It’s always less-than-a-minute videos recorded with a phone, where one of the siblings does something stupid or weird, like accidentally setting fire to a frying pan.

Connor & Evan are both present in most of Connor’s videos, but Evan doesn’t always speak up. When he does, it turns into a question-answers kind of game about a specific topic until they both know enough about it to write a whole thesis.

Alana puts all the tags possible on her collabs, because she wants to make sure everyone knows that, yes, she actually has friends in real life.

Alana & Jared once tried to host a DnD night with the gang, but ended fighting over technicalities of the main quest. It’s probably the longest video on her channel to this day.

Alana & Connor vlog together when she finds a way to lure him outside of his house. They go to museums where Alana plays the guide and Connor makes snarky comments about everything, but they overall enjoy themselves.

Alana & Zoe decided from the start that their collabs would never be heavy themed, so they do a lot of challenges - or at least the non-dangerous or stupid ones - and tags and asks videos.

Alana & Evan love to record their treks in the mountains or in the forest, because Evan has an impressive memory when it comes to trees and plants, and Alana is always eager to learn.

Zoe gets more important once the others include her in their videos, but there is always the idea that her subs are here for her and her only.

Zoe & Jared make vine compilations. That’s it, that’s all they do.

Zoe & Connor made one (1) cover together on a random song and for some reason it’s now a daily thing.

Zoe & Alana talk a lot about music theory when they are together. Sometimes they also do wholesome memes and satisfying sped-up videos of the two of them cleaning a whole room.

Zoe & Evan sing a lot acapella when they have the time, and if they don’t they just review cartoons. (Zoe has a thing for Steven Universe, but shhh.)

Evan & Jared come up with game theories when they collab on Evan’s channel. The most popular video about it is the one where they realized the theme songs of the characters in Undertale are always connected to one another.

Evan & Connor make sure to film together once every five videos. They don’t always know what they will be talking about, but Evan just hit the record button and they spend the afternoon together, after what he edits it out and keeps the important parts.

Evan & Alana do yoga on saturdays, sometimes with Connor as a special guest. It never goes as planned and always ends in laughter when one of them inevitably slips and falls.

Evan & Zoe’s collabs are kind of messy when it’s on Evan’s channel, but it’s always wonky DIY and weird cooking recipes they found online. They sing together while working.

Group channel

Alana is the one who thinks of it, because she’s been asked multiple times on her Discord if she would do a Q&A, and most of the questions are about her relationships with the other members of the team.

They call the channel Dear Unholy Five after the first meme to come out is all five responding “porn”at the same time at the question “what did the internet brought you that you would never have learned in school ?”

Zoe does most of the group challenges on this channel instead of her own, like making everyone’s makeup - this one was a disaster, they had no idea what they were doing - or watching terrible movies and commenting it.

Connor uses the channel as an excuse to play ouija. Evan is lowkey the only one enjoying himself, weirdly enough. Jared jokes that Evan has a supernatural kink on top of the tree one. “Ghost tree kink” becomes a new meme within the community.

Jared just loves being asked stuff.

The community

Because the group is close-knitted and is used to read each-other’s comments, Zoe quickly notices that some of their fans are starting to shipping them. While her and Alana’s relationship isn’t a secret - they hold hands in various vlogs and sometimes even kiss on camera, and no one really made a big deal about it - Evan isn’t officially out of the closet, Jared’s SO prefers to keep their identity private and Connor isn’t the most comfortable around feelings.

As it starts happening more and more often, Connor and Evan figure out that whatever is between them doesn’t need to make it on the internet, so they don’t confirm nor deny anything.

It only fuels the fanbase more, but because they’re such a small community based on each other’s respect and privacy they don’t pry too much, and when anyone starts to be too nosy the rest of the fanbase quickly shut them down. There are however the occasional shippers who never miss anything on screen and notice whenever Connor makes heart-eyes at Evan, or when Evan becomes flustered by Connor’s proximity.

Zoe is the one unexpectedly confirming the theories when she records the two boys singing Marianas Trench at two in the morning, and Connor suddenly kisses Evan in the middle of Here’s to the Zeros and resumes on singing like it’s nothing. The bad quality of the video doesn’t stop it from trending, before Zoe finally takes it down on Evan’s request.

The fans stay respectful of their wish for privacy, and after the first wave of hype it just becomes common knowledge that they’re together. (It doesn’t stop Connor from killing his fans a little whenever he and Evan swap clothes, though.)

#dear evan hansen #deh #tree bros #youtuber au

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truthbeetoldmedia · 5 years

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The 100 6x13 "The Blood of Sanctum" Review

Well, The 100 fans, how are we feeling? Tonight we watched the last season finale The 100 is ever going to give us (the next will be a SERIES finale) and I must say, this is perhaps the first time a finale from this show has left me unsatisfied. Let’s delve into why that is:

Closing Season 6 was always going to be a bit of a challenge. We entered this season with perhaps one strong “A” plot and a minor subplot. We walked out with approximately five more plot lines and none of them are ones I’d consider minor. It’s astonishing to me that The 100 managed to craft a finale that not only didn’t close a single one of it’s existing plot lines adequately but also opened up, quite literally, an entirely new can of worms (anyone remember when worms where a thing on this show?). Let’s run through the list shall we:

Worm Number One: Have You Seen This Boy?

We start the season with the mystery of the Primes, and although we now know exactly what they are and the vast majority of them have been floated, we are left with Russell the Eighth and Priya’s mind drive, clutched securely in the grasp of a now brainwashed Jordan. If it wasn’t obvious enough that Jordan is “under the influence” so to speak, we watch the camera focus on his adjuster while he chats with Bellamy in the finale, proclaiming that he is fine even as he spouts out pieces of information that would make me question that if I were in Bellamy’s shoes. The Prime plot, which could have ended this season, will now make its way into Season 7, where the cult that we were introduced to in this final episode will have a more active role in disrupting the peace. I wouldn’t be surprised if a large part of Jordan’s role next season is finding a new host for Priya and I can’t bring it in me to be upset about that.

In a season where Jordan Jasper Green was one of the most anticipated new additions to the cast he was sorely under-utilized. We listened to various characters recite Monty’s charge to do better all season, but they all failed Monty and Harper where it mattered the most: their son. Shannon Kook is an expert at bringing a Harper-esque zest for life mixed with Monty’s desire to live better and it was a promising combination and one that was lost after episode 5 of this season. While I understand the appeal of first love, especially when you’ve never met anyone who wasn’t related to you or one of your parent’s friends, it is frustrating to me that so much of Jordan’s why is trapped in Priya nee Delilah. It would have been far more interesting to see Jordan take up the mantle Monty and Harper left behind and become the new moral compass of the group, even barring that, I would have been more interested in watching this man-child explore a world that was bigger than the space of the Eligius ship. Opportunity was squandered there and we’ll never get a return on the investment we made.

Worm Number Two: Prime Schmimes

Along with Jordan holding on to Priya’s mind drive comes the need for another host and I have an idea of where he might find one. As I’ve mentioned in my YouTube videos and Twitter threads, they don’t make people Nightbloods for no reason. You need look no further than the Griffin ladies to see that: Clarke, Madi and Abby were all made Nightbloods (born or created) to further storylines and Echo (Ash) will be no different. Although she was spared the privilege of hosting Simone, she is currently the only available Nightblood we know of. Russell is also aware of her status and in the finale he quite clearly states that he wants revenge. He may not be able to bring his family back, but all it takes is one mole in the works to help him achieve that, and he has at least two (Jordan and the adjuster — not to mention the possibility of all of the Children of Gabriel who were brainwashed as well). It would also be revenge for Ryker at the very least — his mother’s mind hosted in the body of the woman who murdered him. While Echo does have the neural mesh (she entered the City of Light as well) and has not been exposed to an EMP, we learned in this episode that Russell was careful to examine Abby before he put Simone’s drive in her — to ensure that there was no failsafe. It’s entirely possible that they can shock Echo with an EMP and implant Priya’s drive and further move Russell’s revenge plot along. After all it was love that drove Gabriel to create immortality, what will love drive Jordan to do?

Worm Number Three: Skynet? Is That You?

Some foreign line of code has managed to find a home in the Eligius ship’s hard drive. While trying to save Madi (and we’ll discuss that in a bit), they essentially crash the Flame, allowing them to remove it without the need for the passcode. While this is happening, Madi and the Dark Commander are fighting a bitter battle for control of her body. I believe that — if one isn’t paying enough attention — it’s easy to say that the reason the Dark Commander disappeared from Madi’s body is because they removed the Flame, but I’m going to hazard a guess that he — like any other virus — realized his removal was imminent and adapted to the situation, leaving Madi’s brain and uploading himself into the Eligius computers.

What does that mean for Season 7 and how will we see him return? Yana Grebenyuk (@yanawrites on Twitter — make sure to watch this space for her finale write up!) postulates that we might actually see him in two places next season! As a rub to Diyoza, who laughed at Gaia teaching Madi how to control the Flame (anyone remember what Gaia says during this scene: “A mind can’t be in two places at once”) Yana speculated that she might actually be trapped with him in the, wait for it, past! We know that the anomaly deals with time and space and we know that when Octavia went in she was gone for some time. Now it seems we have an estimate on how long. Hope is at least 20 years old when she stumbles into the tent and she and Octavia clearly know each other well. As Hope embraces Octavia, stabbing her — much as Clarke did with Finn — she tells her “He still has her” when Octavia asks about Diyoza. Hope’s appearance is very much Grounder-chic and it would also tie into why we learned about Indra seeing the Dark Commander once when she was young.

Further, with his consciousness now uploaded onto the Eligius ship there’s no limit to what the Dark Commander might be able to get up to now. Maybe this is the true beginning of Terminator’s Skynet. With all of that being said: it is rather disappointing that, even with the close of “Book One” a part of the series’ final struggle will still boil down to the Grounders. It’s been 131 years, two nuclear apocalypses, a new planet and a new cult system (the Primes) and we still can’t seem to shake them. It feels like the show should have been called “Grounders” instead of “The 100” for the amount of focus given to them and it’s disheartening. At least for me.

Worm Number Four: The Little Whipping Girl

Clarke, my poor girl. Bradbury may be Bellamy’s middle name, but hers is definitely suffering. This season we’ve watched Clarke be isolated both physically and emotionally from the people she’d once called friends. We watch her put herself out there and have a bit of fun, only to wind up almost kidnapped and taken to the Children of Gabriel. We watch her die, fight viciously inside of her own mind to survive, almost die again, be revived by Bellamy and then realize that while she was dealing with that struggle, her child was losing her own mental battle, and then we watch her lose her mother.

No one person should have to be strong enough to deal with all of that loss and yet Clarke manages it effortlessly every season. We know (thanks to Executive Producer Jason Rothenberg’s Hypable interview with Selina Wilken) that Clarke will be dealing with the grief of losing her mother as Season 7 begins. While I am grateful that she is being given the opportunity to do so, because grief is something that is so often rushed through on this show, I am also concerned about how this will affect Clarke’s issues with isolation. For six seasons now, Clarke has consistently been on the outside of the group looking in, due in large part to her status as lead, forcing her to be the character we follow around to each new location and each new group. Although Jason notes that Clarke will be perhaps even more protective of her family with her recent loss, I don’t necessarily know if the show has the chops to make that work.

It doesn’t help that her best friend (script confirmed) Bellamy now has his own issues to deal with, which leads me directly into...Worm Number Five.

Worm Number Five: We Call That….Regression?

Many of you reading this initially found me via Tumblr or Twitter or YouTube, all places where a huge part of my online persona is my love for and defense of one Bellamy Blake. He has been my favorite character from the moment he appeared on the screen in the pilot episode and I have been in his corner ever since. We’ve watched him, over the course of six seasons, mature, moving past the unhealthy relationship he’s had with Octavia since her birth resulted in both siblings carrying a weight they were too young for, growing into a man who left behind the self loathing and resentment of the past and stepped into the self love. If you’d’ve asked me yesterday what my favorite arc on The 100 is, I would have replied without hesitation “Bellamy’s character arc!”

I’m no longer sure I can do that. After the events of last season, which culminated in Octavia putting Bellamy in the pit alongside Gaia and Indra and forcing them to fight to their possible deaths, burning the farm Monty cultivated and then forcing her people into battle out of necessity, it seemed as if Bellamy was finally ready to separate from the lifelong co-dependent relationship he shared with Octavia. The Season 6 finale has appeared to effectively erase that growth in one fell swoop. Just a few episodes ago we listened as Bellamy told Octavia she was still his sister, but she could no longer be his responsibility and this episode we watched as Octavia was stabbed and misted right out of Bellamy’s arms and into the anomaly. The season ends with Bellamy calling Octavia’s name as the anomaly recedes once more.

In post-finale interviews (again see Selina’s Hypable link above) Jason is clear that finding Octavia is a huge part of Bellamy’s drive in Season 7 (going so far as to compare it to Bellamy’s desire to save Clarke in Season 6), and while I can admire, respect and even understand a brother’s desire to find a lost sibling, it’s a huge walkback (literally almost 360 degrees) on Bellamy’s arc since Season 1. What is the point of watching a show, seeing its characters evolve and grow and change and mature if, in the final season, we watch them revert back to who they were in the pilot episode? Will Clarke always be a girl who’s lost a parent abandoned on a new world? Will Bellamy always be nothing more than his sister’s keeper? Will Octavia always be hidden away somewhere? People aren’t watching television shows to see characters wind up where they began. We watch for the hope that our current situations (whatever those may be) won’t last forever. That growth can be permanent, that who we are now doesn’t have to define who we become, but as we head into Season 7, I’m not entirely convinced The 100 is aware of that.

Worm Number Six: Madi’s Mad as a Hatter...or is She?

Madi’s plot is perhaps the only one that was wrapped up (even as the Dark Commander clearly continues his nefarious deeds elsewhere) but it was done so haphazardly I was left unsatisfied. We have watched Madi deal with the Dark Commander in her head all season, we’ve watched as she’s slowly folded under his control and we watched her break when it’s revealed that Clarke is dead. It does make sense that learning Clarke is alive would bring her back. What doesn’t make sense is how swiftly that’s dealt with. It took the Dark Commander days or weeks (I’m unsure of Season 6’s timeline right now) to successfully set up a home in Madi’s brain and simply seeing Clarke threaten suicide (and also — what a message to send to...lots of people...I understand that Clarke went through a lot this season, but even with the loss of your mother, even with the potential loss of your daughter, you can still fight) was enough to snap his hold on Madi almost immediately.

It’s not realistic. I can understand the need to bring Madi back into the picture, but I think it might have played a bit better if the struggle was more prolonged, perhaps even something they needed to put her back into cryo until next season to discover. Unfortunately the choice was made, and a plot line that bit significantly into others ended with extreme prejudice in about two seconds flat.

Worm Number Seven: Make it Make Sense

(The above image is NOT edited.) The constant will they, won’t they of Bellamy and Clarke’s relationship needs to end now. Even as Jason tells fans that we (as a collective unit) all misunderstood what Bellamy’s drive was in saving Clarke (again see the Hypable interview linked above), he tells EW that "There were a few seasons in the middle of the run where we didn't know, we legitimately were on the bubble and were always trying to engineer something that could possibly be a series ender and a season ender, you know? I have for a while known thematically and like you say, in a general way, what I want the ending to be. I knew what I wanted it to feel like, I knew what I wanted it to say."

When you look back on the middle season finales (which for a seven season run would be Seasons 3-5) Jason has been crafting a very clear endgame, and that endgame is Bellamy and Clarke, together, facing their next adventure.

Season 3 ends with Bellamy and Clarke, in the Polis throne room, standing in front of Lexa's throne. They are united (literally touching), watching their people recover from the effects of ALIE, some wounded (like Jaha), others embracing the people they love (Kabby, Briller, Memori). Clarke delivers the news about the reactors melting down, that they haven't won just yet, and then Octavia kills Pike and walks away. Season 3 ends with Bellamy and Clarke — together — preparing to face their next challenge.

The Season 4 finale is a bit more ambiguous, because Bellamy and Clarke are physically separated but the notes are still there. We come into Clarke making a radio call and she is speaking to Bellamy specifically. She says "I still have hope" — that call back to the "You still have hope?/We still breathing" moment that sent the Bellarke fandom into ecstatic spirals of joy and — as a ship bursts through the atmosphere — Clarke stands, her breathing quickens, she smiles and she says "Never mind, I see you" and "I See You" (Confirmed by Tree Adams to be written for and about Bellarke), plays in the background.

Even as we watch Clarke's joy turn into apprehension when she realizes that's NOT Becca's rocket and instead says prisoner transport — if the series had ended here, in this moment — it's possible that it could have been Bellamy (and the others) walking off of the Eligius ship and in fact, that was the most common theory during the hiatus: that Bellamy and the others had joined up with the Eligius crew to combat the fuel issue, which wasn't far off. The series would have ended on the assumption that it was Bellamy walking off of that ship, reunited with Clarke and together again, facing the challenge of repopulating a barren Earth (after they dug out the bunker of course) and because we didn't have any updates on the Space Squad until Season 5 premiered, we also would have been left without the knowledge that Bellamy and Ash (aka Echo) were a thing.

Season 5 ends with Bellamy pulling Clarke into his side, both crying, both leaning on each other (with Jordan in the background) united and about to take on this journey (the discovery of a new planet) — together — again. And yes, I know a lot of people were upset about this ending because Bellamy and Ash/Echo were still a "couple", but again, I want to point you back to Jason saying that he was writing these as series finales and he knew what he wanted those finales to feel like and what he wanted them to say.

The theme of the Season 3-5 finales has always been "Bellamy and Clarke, together, facing the next adventure." and the feeling has always been that Bellamy and Clarke and their relationship to one another are the center of the story, that if the story ends here, Bellamy and Clarke are together. I'd even go so far as to say that the theme of Season 4 and Season 5's finales specifically has been about hope and renewal. The opportunity to do and be better in a "new" place.

And that’s fine and dandy. What’s not fine is when this relationship is deliberately given romantic beats, framing and lines in an effort to draw or retain an audience with no payoff. Again, people are not watching television for the never before seen plot twists. People watch television for the characters. They stay for the characters. Friends is one of the most successful shows of all time on the strength of the relationships it showcased as an example, and the same can be said for many other great shows. It’s when showrunners forget that, believing that the story they are so desperate to tell is more important than the audience who have given them the ability to tell that story, that everyone suffers. One need look no further than the recent endings of Game of Thrones and Veronica Mars for evidence of that.

Make the story clear. Make it plain. Your audience deserves that.

In conclusion, The 100 season finales work better when they are written as series finales. Given the knowledge that he would have one more season to close out the show the way he wants to, Rothenberg leaned too far into the chaos of Episode 12 (“Adjustment Protocol”) and left audiences with a bitter, unfinished taste in their mouths. With only 16 episodes left to satisfactorily wrap up all of the arcs he opened or left open this season, I’m not convinced we won’t be seeing a repeat of Game of Thrones.

April’s episode rating: 🐝.5

P.S. A Good Worm:

If you’re like me and you need something to look forward to as we enter the long hiatus before the final season of The 100, think about making your way to Conageddon! Located in Boston, Massachusetts, and this year held on April 3rd-5th, it is The 100’s only American convention and as someone who’s been before (and will be back) it’s a weekend packed with fun and friends. Tickets haven’t gone on sale just yet, but make sure you watch this space for more information, including cast information and ticket pricing!

#The 100 #Season Finale #The Blood of Sanctum

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ministryofgamers · 6 years

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The FIX - Bren

I’ve been doing YouTube for a LONG time now, well 8 years certainly sounds like a long time to me.. but eerily doesn’t feel like a long time. We’ve been through so many changes and trails, trying different things, making movies, TV shows, Interviews, Press events... you name it, as a content creator for the video game community I’ve made it. I’ve always wanted to be a successful youtuber when it came to video-games, these days that usually means you have to figure out a silly name and play lots of games and make a fool of yourself (and yeah i’ve done that too). A youtube star is someone that has millions of followers, uploads daily, sometimes twice daily, but I have none of those things... does that mean i’m not successful? I dont’ think so. I’ve conducted interviews with lead game designers, been to top tier invite only press functions, had 2 shows on UK TV for video games, a movie, and run an active community driven youtube channel that has a great gathering of awesome people. So why is it that I feel like I’ve failed somehow? is it because I didn’t find the right audience? is it because I didn’t get launched to super stardom for my time as a games journalist... would I even want that if it came knocking... i’m not even sure I would like it to be honest. It's strange, I've always felt like I’ve wanted to be successful in making video content, films, art, always wanted to entertain and make something that would make someone say “wow” and I have done that, but on a small scale.

Now on Youtube I see things are very different, attention spans are miniscule, kids are starting channels left right and centre, no knowledge of how to frame a good shot, how to use a decent microphone, no knowledge on how to make a proper video... vertical videos of cats being dicks, fail videos, pranks, challenges, all of that stuff to me is benine crap, redundant. I feel the same about reality TV and how most formats prey on schadenfreude( german phrase meaning "to take pleasure in anothers missfortune") I find it nausiating that television, for the most part, has become so mundane, fuelled by adverts and les than average production values. I recently watched a shocking piece of output form the BBC where they seem to have forgotten that sound levels are important... as well as whitebalance and did the OP forget his tripod? Hand held is ok, but this chap looked like he'd had a bit too much rum in his coffee that morning.

Anyway, back to Youtube. I'm a part of a few "small youtuber" groups on facebook, basically if you don't have 500,000 subs these days you are considered to be pretty small time. And in these groups I see thousands of the same posts everyday "yay i got 20 subs" or "how many views do i need before i can monetize." and the best one "sub for sub anyone?" honestly pretty much everyone on those groups that i've looked at (except one or two) literally have no fucking idea what they are doing and couldn't make a video if it meant saving their own life. Time and time again I see the same shit, constantly. It honestly makes me Wince at the thought that these kids are about to embark on the most dissapointing crusade of thier lives. I started youtube in 2009 and it was a bloody good time to do so as there were pretty much no such thing as lets plays or video game shows etc... we had an amazing show, 4 presenters, heavily edited reviews, sketches, comedy! And best of all we were in with the big boys, interviewing people I never thought i'd ever get to meet! "But Bren, why didn't you just keep going with that?" Well, thats a whole different story and i'll just sum it up by saying there were differences of opinion and it fell apart.

Starting GameGazmTV was very freeing... I had decided that I needed a platform where I didn't care too much about what content I put on it... I had boxed up my camera equipment and used a phone to film most of the stuff for it... we slapped half naked manga girls all over it with flames and rock music in the hope that we would offend someone enough to just come and look at the channel... even the name "GameGazm" was fucking ridiculous. It wasn't long before we started to slowly change everything. Removing the semi naked girls, and some "dead weight" and started to clean up the brand... but it didn't do anything really.. I started to slip back into the "everything must be good" routine, so started heavily editing videos again, making bigger productions, adding more visual effects to everything... graphical updates, weekly updates, started doing let's plays for more content, live streams... then by year 4 we changed the name fully to Ministry of Gamers in the hope of finally shedding the GameGazm crappy beginnings. And now I've suddenly realised... that I hate most of it... I look back at a lot of our content and pretty much 90% of it I could throw in the bin and no one would bat an eyelid. The content I love the most on our channel is 2 videos... Solstice and Top Gun. 2 videos that I think are actually really worth watching... the rest of them i'm not that bothered about... but solstice and top gun both took 6 weeks each to make... thats a lot of time... and then the most successful video on our channel is a video about a fucking controller that we shot in an hour because we thought "why not" I couldn't give a crap about that controller... but its the only video that i've spent the least amount of time on and its the most successfull thing ive ever made.... talk about a kick in the teeth... thats some way to really get yourself down.

Up until this point if you asked me is YouTube worth doing, should I start a channel? I would have said " yeah its really fun to do, and totally worth it." but ask me right now? i'd say "no... don't do it.. its really not worth the stress you'll put yourself through, its not worth seeing comments like "shut up and stop reviewing games you fat cunt." on a video that you spent DAYS writing, recording, editing. Its not worth making any video that takes you longer than an hour to do, because honestly... your effort is the last thing youtube gives a crap about." Youtube does not care if you stayed up for a week straight slaving over an edit, making sure your colours are good, sound is balanced, Youtube doesn't care if you spent days crafting a CGI intro for your channel, making custom graphics, building a brand! It DOESN'T CARE... but make a controller video, slap it up, and youtube will give you £300 and a pat on the head..... great... just film your cat doing something retarded and you'll be a millionaire in no time. don't worry about talent... its not required here.

Basically youtube isn't the kind of platform I would like to be on. But not being on Youtube is like saying "I don't want to be on the biggest viewing platform available." throughout my video carrer I've only ever really been interested in making content about videogames. It's my passion so what else would I do? I have a couple of thoughts about other avenues I could explore. But if I really cared about them then I would have been doing it already. No I still care about making content for videogames but now its time to change the focus... change the direction because something has to change... i'm no longer going to use youtube as a platform to give content thats about something else.. i'm going to make it about ME and my team as people, its not a show anymore. I want it to document OUR struggle, OUR journey through a project, how we as people are focused on making entertainment. Youtube doesn't need another gaming channel, it needs to hear about how crushingly difficult it is to get anywhere with content creation, and thats where I want to be now. I'll be working on something I really care about, and i'll provide updates to that on youtube.

I can't keep going the way I have been, a constant viscious circle of dissapointment and failiure, over and over. I'm done trying to fill a gap that just doesn't need to be filled. There are other ways I can use my time and thats the most precious thing to all of us.. becasue there really isnt' that much of it.

Why have I written this? I guess to just put it all down somehwere other than my head.. the more I write at the moment the more I feel it leaving me.. literally like ive turned a tap on and the water was filthy and its slowly starting to clear up. My main point to all of this though was to fully understand why i'm so successful at failing, I make incredible work that never gets anywhere and no one really cares that much about, but its still MY work, and even if only one person sees it and is entertained by it, then to me, i've won. So in closing, I am a youtuber, and a fucking successful one. And no one really knows it...... yet, and of course i'll never give up, I firmly believe I have something to offer a wide audience, i'm not quite sure what that is yet, but I feel like its my mission to figure it out, I owe it to myself to keep trying! and always give my best. Take pride in what you do, and if you believe in something enough, you will get it... after a long bitter road of absolute mental turmoil.... you'll get it.

Bren.

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books--andt · 6 years

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Zenith (The Androma Saga) by Sasha Alsberg and Lindsay Cummings

Hey everyone! It's been a hot minute since I've last written to you guys. I haven't read a whole lot, only 3 books so far this year, but I'm ok with that. I read for pleasure, and for myself after all!

So Zenith... If you don't know what this book is about, here's a brief synopsis... It follows our main character, Androma or Andi as she's usually called by her team of marauders. Andi and her team get caught up in a quest to save the general's son, but along the way, past relationships resurface, and a war that they didn't want to get caught up in threatens to swallow them whole.

**This review may contain some very small details of the book, which could be viewed as spoilers if you haven't yet read it**

Now... to be honest I had very (and I mean very) low expectations going into this book. If you've been with me for a while, you'll know I read one of Lindsay's books called The Murder Complex and I haaaaaaated it. I am also not the biggest fan of Sci-fi, but I'll touch on that later. Furthermore, I wasn't sure how the writing and story telling, this being Sasha's first book, would turn out combined with the bad experience I had with Lindsay's previous book. However, I'm happy to say that my expectations were exceeded!!!! I enjoyed this book a lot more than I thought I would. I wanted to know what was going to happen, and I did not see the plot twist coming.

However I do have some problems with this book. Firstly, the characters. Androma is a cut and paste version of Celaena Sardothien. This makes me really sad because I love Celaena! To me, she's the perfect amount bad ass and sensitive. She's a well rounded character. She has flaws. Andi on the other hand, is a bit... How shall I put it... One dimensional? She has this whole "I'm a fierce af warrior, I'm the Bloody Baroness and I will kill and destroy you. I want to see you die!!!" but then on the other hand she has that fake sensitive side, where she mourns the losses of those she's killed and views herself a monster. This is just kind of confusing I guess.

And Dex... he was just too cliche for me. It seemed Sasha and Lindsay were trying too hard to make him that "handsome and strong, misunderstood-hiding-secrets-lover-boy" type of character. When he and Androma had their moment halfway through the book, when they basically mutually say that they've had their time but they can no longer share a life together, I was like whaaa? Andi has found out the truth that he was keeping from her, and they obviously have some sort of feelings for each other, yet they don't want to give it a second chance?

My least favourite character was actually Gilly. Sorry, but I don't think a 12 year old cutesy-on-the-outside, but hungry-for-death-and-murder on the inside, is realistic whatsoever. I don't read many books with younger siblings or characters in them, so when I do I'm very picky. I hate when they are represented as annoying. And to me, that's how Gilly was.

One of my favourite characters was actually the AI, Alfie. I found myself lolling when he and Memory were having their little flirty moments. I hope we see more of him in the sequel, although I am a bit confused as to why he was destroyed? Like, Valen has altered DNA? So his mind controlling ability, or whatever, isn't natural then? Or was the altered DNA the Zenith thing that Nor created? So Is Valen actually not evil, and is just being controlled by Nor???? Someone explain.

I liked reading from so many different POV's. It made the pacing of the book quite fast and you got to know these 6 (there were 6 POV's) characters better. I actually liked reading into Nor and Klaren, because you didn't fully know what was going on until the end of the book. So I thought that was well done. I didn't have a favourite POV to read from. They were all pretty neutral for me.

I thought that the writing was good. I couldn't tell when it was Sasha or Lindsay writing, which was actually something I was looking for all while reading. I feel like co-authoring brings about many new challenges; what if you don't like how the other author wrote or changed something but they love it? It's great that their words and ideas flowed.

I do think however that there were some repetitive writing styles, specifically these poetic descriptions. They weren't bad in my opinion. It's just nice to see some variety.

Overall I thought this book was really heavy on cliche YA tropes. Now, don't get me wrong, I'm trash for certain tropes, but they have to be done well. Does that makes sense?

I was reading some reviews of Zenith on GoodReads and my god!!! People were being so harsh!! I understand that this book isn't amazing, but sheesh people! I read one person say they think Sasha should finish College before writing another book. Like how rude???? To any young aspiring author out there- YOU do NOT have to put your writing on hold until after you finish your education. Writers write. That's how they practise. Of course, you will learn and get better with an education, but it's not like thats your golden ticket to start writing a book.

For the most part, other reviewers agreed that Androma tried too hard to be like Celaena, but other critiques were that she was boring and one dimensional. Some said the first half of this book seemed more edited than the second half, and after pondering this I can say that I agree. However there was a lot more action in the second half, so not as much room for the fluffy poetic descriptions.

Another critique was that the book itself didn't need to be as long as it was. I definitely think there were some parts that shouldn't have been included. There were like 50 pages left when Andi and her gang went to that Ucatoria ball and I just felt like it was an odd time to be having a ball, and introducing new characters, so late into the book, and nothing was even resolved! I guess, that created the climax, and the last few chapters of the book were super short and easy to fly through. One part that, in my opinion, should have definitely been edited out, was when Andi is reunited with her mother. Firstly, her father had previously said she was ill or something, so that was confusing. Secondly, it seems that it was just put in place to show how bad of a relationship her and Andi had together. That could have easily been done with some sort of flash-back chapter. In fact, the whole family dynamic seemed really strange to me. When Andi is first reunited with her father, she has these mixed emotions, about wanting to be strong in front of him, and also wanting to crumble and be held by him. When she meets with her mother, she is so infuriated that she threatens to skin both her mother and father alive, and hang their skin like a flag from her spaceship. I mean!!! What!!!!!

Something else I need to touch on is the fact that so many people were offended that Sasha was handed this opportunity "on a silver platter". Sasha makes youtube videos in the booktube community, so obviously, she has a following and can easily get her voice out there. I have to admit, when I heard they were # 1 New York Times Bestselling Authors, I rolled my eyes. If every one of Sasha's subscribers bought her book, then of course she'd become a bestselling author! But I'm not upset about this. Sasha loves books! Her youtube channel (Abookutopia) is dedicated to that. To me, I have so much more respect for someone who's written a book from the youtube world, if they actually genuinely enjoy reading and writing. I would much rather read a book from a youtuber who makes videos around bookish topics, rather than some beauty guru or daily vlogger. So there. Get over the fact that her following probably had a big hand in getting her and Lindsay that title.

Writing is a process. And it takes time to find your voice. I think this book read too much like a knock-off Throne of Glass book. I'm kind of confused with myself because in a way, I think that's why I liked it?? LOL. I'm not a sci-fi person, but this book didn't really read like a sci-fi book. It was totally more fantasy just set in space.

I think that's all I can say for now.

3.5-4/5 Stars.

If you are getting into Fantasy/Sci-fi (that isn't super heavy on the Sci-fi lol) then I'd really recommend you read this! If you have read tons of YA fantasy and are looking for something different, well, this may not be the book for you.

Thanks so much for reading! What are your thoughts on Zenith???

- T

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maritzaerwin · 4 years

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5 Tips For Sourcing Ideas For eCommerce Content

Ecommerce isn’t quite as simple as ticking all the boxes from a functionality standpoint. Sure, it’s important to have great products, competitive prices, and customer service good enough to turn first-time buyers into loyal customers — but it’s really tough to be found in the first place, and it’s entirely possible to have a great store that goes largely unnoticed.

There’s no shortage of competition, after all, with so many stores offering very similar things. Very often, the key to making sales is simply being found first, because most people don’t want to spend huge amounts of time trying to hunt down fractional savings. They know what they want to buy and they just want to get their orders placed quickly and conveniently.

So how do you get found first? The answer is content marketing. By creating great content that’s relevant to your prospective customers, you can improve your rankings for relevant search terms (making it more likely that you’ll earn clicks) and build up your brand reputation. That’s easier said than done, though: content marketing is difficult.

The toughest part isn’t the production, though, or the distribution. It’s ideation. Coming up with great ideas for content (and enough of them for a conventional content calendar) is a major challenge, even for experienced content marketers. Having some issues with it? Let’s take a look at some options for sourcing eCommerce content ideas that you might not have tried:

1. Looking for Gaps in Rival Pieces

Researching what your competitors are already doing is far from a leftfield idea: it’s something that every eCommerce content marketer should do before they launch their ideation (and should repeat on a semi-regular basis to see how those other retailers adapt their strategies over time). Everyone knows about looking for gaps in the market. You check the keywords and topics being targeted by others, figure out which titles are being overlooked, and target those titles specifically.

That’s not what I’m talking about, though. I’m talking about gap analysis inside existing content. Suppose that you were interested in creating content about smartphones, for instance, and you noticed that your chief competitor had 20 blog posts on smartphone-related topics. If you opted for writing posts that seemed to be missing from that lineup, you might end up competing with content they’d lined up but not yet produced or released.

If you looked for missing elements in their published eCommerce content, though, you could build your strategy around beating that eCommerce content: covering the same ground, then adding a little extra to make your content more useful. That rival might notice eventually, but having that direct comparison going in your favor for a time would be good for your image (and for outreach).

This is a hugely efficient way of getting noticed for the quality of your content because it skips a lot of the regular creative process. So much goes into the development of an industry-leading piece of content: exhaustive keyword research, structured data optimization, and the lengthy process of writing, rewriting, and editing copy to get the tone and details right. By using the best pieces of content out there as templates, you can reap the benefits with none of the work.

Is this unethical somehow? Well, you’re not ultimately going to copy any individual elements. You’ll write everything from scratch, feature different graphics and structural elements, and align everything with your unique brand. You’ll also make some meaningful improvements as you do so, demonstrating that your piece is far more than simply an imitation of its predecessor.

2. Trawling Through Wiki Articles

If you’re looking for complete accuracy, you shouldn’t be using wikis: Wikipedia is disregarded as a reliable source of information for good reason, that being that the inherent strength of the platform — anyone being able to create eCommerce content — lends itself to ridiculous edit wars that drag on in perpetuity (additionally, there’s the tendency to remove content on a whim that has led to the creation of more open-minded forks such as Everipedia). But I’m not talking about using wikis to come up with citations for academic papers: I’m talking about using it for ideation.

This method is actually very simple. You find a topic that’s suited to your content marketing, and you start following internal links. You look for product types you’re not familiar with, or interesting nuggets of historical information — anything that stands out. A short session of chasing links will take you through numerous pages, and can yield a scattergun assortment of snippets that you can use to further fuel your creative process.

In addition to providing you with fresh concepts for topics and titles, this can inspire you to flesh out your existing content with things you never previously knew. Got a product page for an electric bike? Well, the more you learn about electric bikes, the more you can say to expand the content on that page — and you can even make it the foundation for a bigger piece all about the history of electric bikes, something that you can use to drive product page visits.

There isn’t much of a framework to this, but that’s something that you need to accept when you’re handling your own ideation. If you want a more orderly and predictable process, you can hire a digital marketing agency to do it for you, but keep in mind that developing your own digital marketing expertise is absolutely worth doing. Not only will it help you with your retail store, but it will also stand you in good stead for future employment opportunities.

3. Analyzing Customer Feedback

Paying close attention to what customers are saying is mission-critical for modern retailers because barring some rare exceptions (such as Apple), brands don’t have unique things to offer. Their customers always know that they can get what they need elsewhere in the event that they become unhappy, so they need to be kept happy, and that requires understanding.

That understanding stems from analyzing feedback. What do customers like about your store? What do they dislike? How do they use the products they buy from you? What else would they like to see you sell? All of this isn’t just vital for improving your business: it’s also vital for informing your content marketing because it gives you many things to write about.

Let’s say you get a lot of feedback from customers who say that your product range is the best in your niche. That’s great to hear, but it also gives you a prompt to write an article about how to choose a great product range. That article will give those customers more insight into how you think and work, reinforcing their support of you, but it will also allow you to demonstrate for a much broader audience than you bring something special to the table.

You should seek feedback from all possible angles, starting with your Google reviews (Google being the jumping-off point for so much e-commerce activity) but moving on to all social media references, blog comments, and even any YouTube videos that mention you. It isn’t just customer feedback that matters, obviously. What about the people who are aware of your brand but have never elected to buy from you? What exactly are you lacking in their eyes?

In the end, you have to keep in mind that you can’t make everyone happy, not least because you’ll encounter contradictory requests. One person might want you to focus on a specific type of product, while another might want you to branch out and diversify your range. All you can do is make the best overall call given the evidence.

4. Polling Your Audience for Titles

Getting content guidance from your audience shouldn’t be limited to squeezing extra value from the existing process of feedback collection. Instead, you should take advantage of social media activity and polling options to directly ask your customers — and followers — what content they’d like to see from you (Zapier has a good guide to this). Are there specific guides they’d find useful? Topics they want to be covered?

You can get as in-depth about this as you want. If you think there’s value in setting out some specific titles and having people vote on them, you can go about things in that way: just ensure that you check the analytics after you’ve produced and released your content, though, because people don’t always know what they want (it’s a significant failing in human nature).

If a massive majority of your followers back a particular piece of eCommerce content, but it barely gets any visits when you release it and promote it heavily, consider that a good indication of the usefulness of your polls (well, the lack thereof). Try being less specific and taking all expressed preferences with a pinch of salt. Go by what people read in the end, not what they claim to want.

That said, keep in mind that you need to deliver when it comes to content quality: and the more people are eager to see a particular piece, the more they’ll likely expect from it. If your audience wants a post about choosing a great ice-cream maker and you deliver something that meets that requirement but falls woefully short of expectations, the level of disappointment might mislead you into thinking the concept was a bad idea (instead of the execution).

Due to this, don’t just write an ill-received piece off as a mistake. Investigate what happened. Speak to your audience again to ask them why they didn’t like the content very much: don’t take an accusatory tone as though they’ve somehow disappointed you, but instead be completely calm and accepting of the possibility that you’ve failed to deliver something worthwhile.

5. Considering Events and Seasons

It’s standard practice in eCommerce content marketing to write both evergreen content and seasonal content, with the latter picking up some easy visits during the relevant times of the year. The latter is particularly useful because of everything it brings to ideation: simply by looking at the near future in your calendar, you can come up with a lot of great ideas.

As I write this, it’s the start of June, so the 4th of July is a little over a month away. Why not come up with some ideas for that? The beauty of event-based search volume is that it will accommodate anything and everything demonstrably relevant: it could be as valuable as a full history of American independence or as thin as a list of snack foods you could eat on the day.

“X great gifts for Y” is a reliable performer, and you can redo it every year by making it “X great gifts for Y in 2020”. It’s not the most interesting or sophisticated content, of course, but it gets visits and it drives sales — and that’s ultimately what matters for online retailers. Additionally, you can tie it into your larger and more high-quality pieces of content on broader topics.

Consider the hub-and-spoke strategy that’s become very popular in the content marketing world in recent years. If you create pieces like “4 Perfect Celebration Gifts to Get Your Patriotic Friend on the 4th of July” or “10 Great Christmas Gifts for Rock-and-Roll Fans”, you can link out to them from an overarching piece on how to buy gifts for friends and family members. Each niche piece of content you add makes the hub content more valuable for visitors and significantly more competitive from an SEO standpoint.

When you’re staring at your screen trying to come up with ideas to flesh out your content calendar, take a break from the monotony and resolve to try something else. See where you can beat rival content. Go on fun tangents through wikis. Address the most common queries that pop up through your feedback. Ask your audience directly what it wants. Look at your schedule and come up with some viable clickbait titles.

This is all about getting eyes on your content, so everything after that is up to you: if your content is bad, all the effort will end up wasted, so your main goal should be to produce great content that really delivers value. Do that, and promote sensibly, and you’ll get the results you’re looking for.

The post 5 Tips For Sourcing Ideas For eCommerce Content appeared first on CareerMetis.com.

5 Tips For Sourcing Ideas For eCommerce Content published first on https://skillsireweb.tumblr.com/

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babbleuk · 4 years

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Storage Field Day 19 RoundUp

Next week I’ll be attending Storage Field Day 19. As you probably already know this event is part of the Tech Field Day, an innovative series of traveling events in which IT vendors present their technology to twelve influencers in an interactive live-streaming session that is later added to the TFD’s YouTube channel. It’s an exciting event, usually packed with the latest industry news, great technology insights and helps me to stay in touch with other influencers while getting the chance to spot new trends.

Vendor line-up for next week is really interesting, pulling together established vendors, startups and more.

Here a quick round-up of the presenters with a short comment and links to get an idea of what to expect:

Dell EMC

Dell will have three sessions at SFD, presenting an update on Isilon (a scale-out NAS system), a session on PowerOne (an innovative all-in-one system that promises to dramatically automate and simplify infrastructure operations) and a third session on DevOps. This is an important year for Dell EMC which is in the process of integrating and rationalizing its product line-up through the creation of new products that will inherit the best technology and features from existing ones. For some hints on the overall Dell EMC strategy and what we have to expect from them in 2020, listen to this Voices in Data Storage podcast episode I recorded last year with Pierluca Chiodelli, VP of Product Management at Dell.

Infrascale

Unfortunately, I have yet to meet them but what better occasion than SFD to connect with a vendor? Browsing their website, they have solutions for DR-aaS and Backup-aaS, which is a very hot topic among enterprises of all sizes. For many organizations, data protection and DR are the first cloud services they actually use. I’m really curious to know more about what they do and how.

Komprise

Komprise is part of a group of startups that propose innovative solutions to pressing challenges that every organization is facing, and I’ve been following them closely for quite some time now: data growth and data management. I mentioned their solution in some of my GigaOm reports last year. Here is an example. I’m pretty curious to hear the latest from them.

Minio

This company is pioneering in the field of high-performance object stores. A new category of object stores that associate high speed, scalability, and some neat features for big data, HPC and AI workloads. A good replacement for some scale-out file systems while keeping the advantages and accessibility of S3-compatible object stores. I mentioned them in my latest report about object storage: Key Criteria for Evaluating Enterprise Object Storage. I’m pretty sure this will be a must-watch session.

NetApp

NetApp is one of the first storage vendors to really understand the cloud and change to provide their technology on as many platforms as possible, envisioning what they call Data Fabric. I’m pretty positive about their overall strategy and, usually, their TFD presentations are really enjoyable. Here a link to an article I wrote about NetApp Fabric Orchestrator after TFD20. Let’s see what else they have prepared for us!

Tiger Technology

Another new company for me and a new presenter for SFD as well. I’m doing some homework to understand what they do by digging on their website and reading some of the documentation I found online. I’m pretty curious now to learn and understand more about their technology and business model, and I’m pretty sure I’ll have something to share with you after their session.

Weka.IO

A startup working with the latest flash and cloud technology that provides a high-performance scale-out storage system. Impressive performance and scalability that already demonstrated their technology several times at TFD events. I recorded a podcast not a long ago with Liran Zvibal (CEO and co-founder) in which we talked about the challenges of having reliable high-performance file storage in the cloud and how is company addresses this kind of problematics. Also, in this case, I’m pretty sure they will have some great news to share with us.

Western Digital

WD usually has some pretty neat technology to show us, and they can go very deep on the technical details making the session always very informative and educative. They are one of the biggest flash memory and HDDs suppliers, and they partner with practically everybody in this industry. Their sessions are always a must watch to get an idea of the future of the storage industry. For example, last year I recorded a podcast with them about zoned storage, a pretty cool technology that could be soon part of many flash and disk devices. Here the link to the episode.

And more

We will also have a “secret company” presenting. I do not really know anything about it yet, but usually, these sessions are always worth a watch.

Closing the Circle

This event is packed with great sessions, it will be streamed live on TechFieldDay.com, and you can chime in by using the hashtag #SFD19 on twitter. If you can make it, the sessions will be uploaded on YouTube shortly after the live event.

On my side I’ll try to cover as much as I can, record videos, podcasts and also write articles that you’ll find here on GigaOm.

Disclaimer: I was invited to Storage Field Day 19 by GestaltIT and they paid for travel and accommodation, I have not been compensated for my time and am not obliged to blog. Furthermore, the content is not reviewed, approved or edited by any other person than the GigaOm team. Some of the vendors mentioned in this article are GigaOm clients.

from Gigaom https://gigaom.com/2020/01/16/storage-field-day-19-roundup/

#Gigaom

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redhawkseve · 5 years

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Four Reasons Most Service Robotics Companies Fail

Wouldn’t it be nice if we had robots to clean the office, greet our clients or put away the groceries at our house? In this day and age of advanced technology we have come to expect – and embrace – the advances that can make our lives simpler. Yet why hasn’t the vision of robotics as dutiful helper come to fruition happened?

The use of robotics is relevant in the manufacturing industry – namely automated factories – but they have failed to make it into our homes and businesses in a meaningful way.

It turns out the challenges facing their adoption outside of the factory are plentiful. Chief among them is the difficulty in aligning the ability to deliver on a consumer or business need without creating operational issues or inadvertently setting unrealistic expectations of what the robot can do. To do that, and at a price point that a business or consumer can actually pay, is a sweet spot few are able to find. And, unless all are aligned, the likelihood of success for a service robot is minimal.

While there are numerous problems robotics companies face in order to succeed in the market, the four main ones continue to be: product market fit, lack of product features or attributes primarily due to software, operational hurdles in market and the inability to set realistic expectations to those that interact with the robot.

1) No Product Market Fit

We’ve all seen those YouTube videos where robots, can do amazing things like climb walls or do back flips. These are robotic accomplishments for sure, but not particularly useful in everyday life. Said another way, sometimes product engineers aren’t being guided by a market need so much as the desire to solve a mechanical problem. The result is an amazing machine that no one wants to pay for. By the time they realize this product development sequence is exactly backward, it’s too late.

Theodore Levitt, economist and former editor of the Harvard Business Review, was famous for telling companies to focus on their customer’s needs and not their own capabilities: “Too many companies focus on how to produce more goods and services—or how to do it better—to sustain the business. But what every company needs is customers, and to get them, you must meet their needs. That’s why marketing or understanding the customer should come first, and the product should follow—not the other way around.”

What would you pay to not have to vacuum your house? This is the fundamental question iRobot answered with its Roomba. It isn’t perfect, but its value to you the consumer is clear. For as little as $200, a tedious chore is effectively perpetually done for you. The value is clear; the product solves a consumer desire to never have to vacuum again.

This is an example of a company understanding a need in the marketplace that they can then solve with robotics. But currently there are not a lot of products – or companies – that seem to understand market needs. Unlike the industrial robotics space, service and consumer robot companies still struggle to either identify or deliver on a value proposition in order to be successful. Think of a welding arm in auto manufacturing. Making a car is an incredibly scripted, repetitive process where the name of the game is manufactured throughput, so robotic welding arms that can meet a car frame at exactly the same three dimensional point in space every time are uniquely suited to adding value to this environment. They can work longer and harder on endless shifts in ways workers cannot to maximize throughput. Thus their cost is compared to the labor savings and low defect rate they deliver to determine an ROI.

Service robots, however, still have a long way to go in showing economic value for the tasks they can actually do. Too often young robotics companies set about solving a robotics problem as opposed to a meeting a customer need and the result is a lackluster performance in market, if they can sell a unit in the first place.

2) Utility Issues - Lack of Product Features or Attributes

Related to market fit is the next robotics issue: the robot lacks sufficient product features or attributes to function effectively in the market. And often the issue is not one of hardware but of software. We have robots that can go anywhere and do just about anything. Where they still have a lot of room for improvement is in the software.

A robot that can’t distinguish between an object and its background won’t be very good at picking objects up. Similarly, a delivery robot that gets lost, or a hotel lobby robot that can’t understand you, won’t perform well either. Now, these are examples of very dynamic machines moving around and performing tasks as opposed to having a programmable coffee maker prepare your coffee each morning (yes, by some definitions your programmable coffee maker is a robot), but this is where we see companies trying to launch solutions and coming up woefully short.

Lets take the case of a robot designed to greet you in a hotel. To be practical in that setting, it needs to be able to see, hear and understand you and then deliver on your needs in that exact moment in time. Probably something to the effect of checking you in or out, telling you about the surrounding area or offering you restaurant options and directions. The benefit to the business would be in freeing up the staff to handle more complex interactions with guests. But to be able to delight the guest and replace a front desk worker, a concierge, a bellman or any combination of the three, requires massive computing power and data sets to work from. Speech and facial recognition software, noise cancelling software, cloud computing, device security software and API access to reservations and other company systems all need to be packaged in a form factor with which you want to interact. This is just part of the software stack that needs to be incorporated for this usage scenario to even operate. That is an incredible amount of work for an engineering team to do even with third party software.

So what is the robot company to do?

Likely, they will try to minimize development time by focusing on just one of the use cases, say, check in, to narrow the product scope, add speed to market and maximize performance. This, in turn, reduces the economic value the robot can provide to the business because it now only performs one task. In doing so, the cost-benefit analysis (the cost of the robotic system vs. the cost of a front desk worker) comes perilously close to zero or even negative ROI rather quickly. Further, if the machine fails more than two or three percent of the time, it won’t make sense for it to be in the lobby of the hotel. So by not having enough product features, the economic value added decision to invest in the service robot becomes insurmountable. Why buy a robot to do what the staff can do better and with less friction?

3) Real World Operational Hurdles

Further complicating matters of adoption rates, at least for business focused service robotics, are the operational hurdles these machines face out in the world. Think about a typical business setting, a retailer perhaps, or a warehouse. Each of these settings has already been optimized for efficiency and effectiveness, sometimes many times over. Adding new robotics technologies that somehow add cost or inefficiency to adopted processes is usually a nonstarter for the businesses.

If you are retailer operating on single digit profit margins, you likely won’t risk adding operational complexity. If a robot can’t deliver a package or move around the business without someone having to follow it, then its use creates operational hurdles. Further, someone has to be responsible for the robot, maintain it, keep it in good working order and make sure it is charged. If that requires an extra headcount, then the value equation is likely thrown off and a business will choose not to adopt the technology. Burger flipping robots work best when the kitchen is built around them, not by bringing them into an existing kitchen and trying to retrofit. This is one of the most difficult things for robotics companies to overcome in the sales cycle, the operational disruption their solution creates.

4) Expectations

Finally, though software is advancing rapidly, it is still not yet able to deliver on expectations formed by pop culture. Rosie the robot from the Jetsons, C-3PO and the machines in ExMachina are the benchmark set in people’s minds for what robots should be able to do. But the reality is just to have a robot understand you in a public setting is an incredible challenge. In the hotel lobby scenario above, the guest wants the robot to be able to check her in, tell her about the property, recommend food and shopping options around the hotel and potentially book appointments. That is what she would expect a robot to be able to do, especially if it is autonomous and built to look like a member of staff (i.e humanoid).

But to get a robot to do all the things we want it to do based off what we’ve seen in the movies is not technologically possible, at least not at a market affordable price. And this is the final dagger in most service and consumer robotics company’s hearts – performance rarely lives up to the expectations. This is one of the main reasons the home robots – like Anki’s Vector, Kuri and Jibo – ultimately failed. You can’t just have a conversation with them, but that’s what we wanted. Cute robots like these don’t ultimately work well in home or business settings because they don’t deliver on the need. They either need to do chores for you or they need to be a companion, in which case they need to be able to interact with you and converse with you. If they don’t, well then Amazon’s Echo is all you need. As Matt Simon wrote in Wired “Vector, Jibo, and Kuri show that you can’t sell a home robot on adorableness alone.”

This is not to say robotics companies won’t continue to chip away at the problem, but the likelihood your job is at risk from a robot is not high.

Bottom Line for Success

It is incredibly difficult to get this all right; however it has been done. iRobot is arguably a good example. A more recent one would be Simbe Robotics’ Tally. Tally is a shy robot designed to blend into its surroundings moving slowly and methodically. It is designed to tackle the massive problem of out of stock items in retail stores. Tally checks the store three times a day and relays the information back to the staff to help them make sure the items we are looking for are all out and priced correctly. This frees up the staff to focus on stocking and helping shoppers. The important point is they identified a massive industry problem, keeping on top of the inventory position in store, and delivered a robotic solution that works flawlessly.

So what can other companies learn from Simbe? What do they need to do to be successful?

First, they need to do a better job finding customer problems they can solve well with the technology available now, like industrial robots do. Second, robotics companies need to narrow the scope of their offering to something both the hardware and the software can deliver on 100 percent of the time with little or no intervention. Finally, these companies need to do a better job of level setting the expectation that the form factor they choose (e.g. humanoid) sets. A robot that can move around autonomously, has a much bigger expectation put on it then your coffee maker does.

#robotics ServiceRobotics AI robots fail

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buyperfume-blog1 · 7 years

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socmedsean · 7 years

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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

This week we welcome guest blogger Robert Everett. Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Now, he has established a comprehensive online platform for international students and businesses to fulfill their all content related needs.

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption!

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “Mobile to overtake fixed Internet access by 2014” and looking at current technology trends we can easily say that statement continues to be true and bold.

Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. As an example, even corporate giants like Google have announced that their product offerings would be “Mobile First.” In other words, while indexing a website, a mobile version will be preferred over a site that is not mobile-optimized. This is a clear and a strong indication of how brands need to adapt to latest trends, especially in light of the importance of optimizing websites for mobile devices.

With a massive increase in smartphone adoption and an ever-increasing internet penetration into rural locations, it has become easier than ever for users to access the internet while moving from one place to another. Whether it’s from the subway to their apartment or from the farmhouse to the fields, an expectation has been created that the Internet, and the sites that fuel it, will be available anywhere…anytime.

This expectation holds true for mobile apps, as well. Mobile applications often provide ease of access to information, as you don’t have to open your browser every time and type the long website address. On the service provider side, mobile apps provide many benefits beyond web sites, including enhanced customer engagement, usage tracking, brand building, brand recall, etc.

However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience. Reaching the top 10 in app rankings and make your application visible in search results is not an easy tasks, mostly due to the volume of competition. However, for those promoting apps, following a few fundamental basics and some additional efforts can have a positive impact on your mobile app ranking on Google.

One other thing to mention. When it comes to improving organic search results for your mobile app, there are two aspects that you need to consider. The first one is known as ASO or app store optimization where we optimize our application to rank higher in an app store. The second aspect of the optimization is optimizing the app for the search engine results. Let’s discuss both and know how you can achieve both:

Optimize Your Title, Keywords, Description and Reviews/Ratings: These are the basics or fundamentals that you need to implement in order lift your app’s ranking in search results. It’s important that you spend some time doing keyword research to come up with some relevant and highly searched keywords for your business and use them in your title and description. Keep in mind that using relevant keywords can increase the chances of your app’s high ranking in search results. You also have to keep in mind, though, that some keywords might be over-populated, so look for keywords that are relevant, are being used by your potential customers, and aren’t saturated by your competitors.

Along with title and description, reviews and ratings play a very critical role in ranking app high in organic search results. If you already have an active user base, ask them to consider giving you a ranking/reviews of their experiences. These reviews and rankings are one of the more important criteria that search engines use to identify positions in search results. The more ratings/reviews your app receives, the more likely it is to rise in the rankings.

Link Your App Profile Page To The Most Important Pages On Your Website: On your website, consider creating a dedicated landing page or profile page for your mobile apps and link it to most relevant pages. Focus on the link equity like including a link to download your mobile app at the top of your home page. The idea is to signal the search engine that your download page has a high priority over other internal web pages, and hence, the greater chances of appearing your profile page in SERPs which will result in high apps ranking.

When it comes to creating your app download page, design it in a way that it makes it easy to navigate so users can quickly download your app. Place links to your app listing in both the Apple and Android stores. Use screenshots, reviews, and videos to help users understand the value of your app and drive downloads.

Use Your Brand Name In All Of The Links To Your Download Pages: This is a huge opportunity to gain some high-quality link juice from the highly-trusted websites like Apple store or Android store. By associating your brand name with links to your download pages on Apple and Google, you are creating an association between your app and these powerful brands. In some cases, the link equity of these pages can also work for you. One bonus tip would be to use your brand name in the URL of your download page for an additional signal boost.

There is a common mistake of using very vague and irrelevant anchor text while linking. Using anchor texts such as “Click Here” or “Download our app” won’t help you get any high organic SEO, marketing results in SERPs. Using your brand name as anchor text is nothing but a strong signal to search engines that your app download page is all about your brand.

Big brands such as Amazon, eBay, and Flipkart have done a good job in this context.

Enable App Indexing To Make Your App More Discoverable: App indexing allows the Google crawler to index the pages within your mobile app, just like a website and, as a result, allows the pages to be included in Google search results. App indexing permits search engine crawlers to index your app content via deep links, increasing the volume of results that are included and the breadth of keywords that can be used to find your app.

Mobile search should also be your focus of your efforts, in making your app discoverable, due to the fact that Google has announced that new app install suggestion will now appear in mobile search results. Prior to this change, results in mobile search appeared only from apps already installed on your mobile device. Thus, this adjustment from Google means that content previously restricted because it was located within an app can now appear in search results just like web pages.

Let Everyone Know About Your App: As a rule, search engines pays special attention to sites with high traffic and authority, when considering the ranking of a page. Thus, in order to make your app download page more likely to ranked, follow some of the tried and true methods of increasing page rank and authority around specific keywords. In traditional SEO approach, publication of high-quality content and the development of high-quality backlinks from other relevant sites and social media platforms are a couple of the more important factors to focus on. One important way to boost the awareness of your app is to implement digital PR techniques by publishing press releases that include clear, concise value statements about your app, while also linking directly to the download pages on the Google and Apple app stores.

Apart from traditional, digital PR tactics, there are also other ways to promote your newly launched mobile app:

Post your app on app promotion websites: There are several websites that you can use to promote your app. Post your app on these sites in order to raise awareness within communities that often review apps and promote them within their mobile developer communities. Some of the leading app promotion platforms are as follows:

Springwise: Springwise is a little choosy when it comes to accepting and publicizing new apps on their portal. They don’t just accept any mobile app. However, if you have something groundbreaking, you are welcome to post on the platform. Springwise can get your app a huge exposure to an audience that can drive your download numbers.

Netted: Netted only considers consumer-focused apps, but if your app really solves a consumer challenge, a positive review can promote your app and create valuable word-of-mouth marketing. If your app is accepted, one thing that can help initially is their inclusion of your app in their daily newsletter roundup.

Appstorm: Appstorm is yet another great program to promote your mobile app, especially if you need to target a specific audience, as this platform is divided into several sections, like Android or iOS-focused communities.

Use the advantage of social media: Social media can play a significant role in page ranking determination. Links from social media platforms like Facebook, Twitter, and YouTube can boost page awareness and generate enormous traffic, which can be converted into downloads. If you have the ability, find ways to get your app in front of digital influencers who might already have a connection with your target community and have a sizeable social media following. If you can get them to positively review your app, or at least recommend trying your app to their followers, you may see a boost in your downloads.

If executed correctly, the techniques mentioned above can help boost your search engine results. That’s only half the equation when it comes to making sure that your app is visible in search results. For instance, what if someone is already in the app store and searches for a keyword that you would like to rank for? If you haven’t optimized your app description page within the Apple or Google stores, someone might not ever find your app.

This is where the concept of ASO or app store optimization comes into play. ASO, much like SEO, helps your app to be found inside an app store where thousands of mobile apps are already fighting with each other for user attention. Where SEO ensures that your app is found via web searches, ASO does the same thing within app store searches.

Below are the few tactics for app store optimization that you can use for better app ranking within the app store organic search results:

Keyword Research: Just like in a traditional SEO approach, start by doing some keyword research for your business, your consumers, and your competitors. Analyze your target audience and come up with some highly relevant keywords that you think users will use to find your business/product. Create a list of 20-30 keywords and then filter out the most appropriate keywords to use them in the title and description of your application. Take into account that the proper keywords can increase chances of improving organic search results. As a starting point, us the following questions to help you identify keywords that are appropriate:

How your customers would describe your mobile app?

Why would they download your app?

What would be the keywords that they can use to find your app?

What language does your target audiences use naturally?

What are the keywords that your competitors using already to target customers?

If you already have an existing audience, consider conducting a survey to find out what keywords they think are appropriate for your app. Creating buyer persona is another way to do this task. Ask yourself who might be your ideal customer and research their demographics and behaviors. After creating a persona of who this customer might be, put yourself in their shoes and ideate some keywords that you think they might use.

Decide on a number of keywords to use: When it comes to using keywords, the Google play store and iOS App store have two distinctive approaches:

The App Store: The keyword field for App store is 100 characters long. Because of this character limitation, you have to be very selective with your keywords. Try to incorporate only highly relevant keywords that you really think your target audience will use.

The Google Play Store: The Google play store uses completely different approach for keywords. Just like traditional SEO approach it uses to rank the websites, it scans through all your titles and descriptions to find out the relevancy with the searches terms. In this case, the total character length is 4,000. A recent study performed by Sensor Tower showed that 5 is the optimal number of times to repeat a keyword on the product page.

Again, create a relevant title and description: This is the most fundamental technique in SEO whether you are doing it for your website or your app in an App store. Make your app title and description highly relevant and use your targeted keywords in these two fields carefully.

Include screenshots and videos: This might not change your search rankings, but it can produce more downloads. Sometimes, descriptive text fails to describe all key features of your app. High-quality images and videos are a great way of showing your users the true potential of your app, demonstrating unique features and convincing them as to why the app is the right fit for their needs. Edubirdy, a writing services provider, has done an excellent job with its app in this context. They have added all the great screenshots from their mobile app to attract the users.

Update your app on a regular basis: Regular updates of a mobile app can help drive a perception of continual improvement and help raise your authority within the search engines and within the app store searches. Be sure to take feedback from your users into account and make updates that help solve their problems and provide additional, useful content.

These trusted and tested tips will organically lift your app and increase rankings – all it needs is research, hard work, and patience!

Thanks, again, to Robert for sharing his experience and tips in raising awareness of mobile apps and driving downloads/adoption. This is a great list that not only focuses on resources to use, but the hard work it takes to get your app to rise above your competitors in the space. There are a ton of mobile apps published today and the number continues to grow on a daily basis. Achieving a top ranking isn’t easy, but those with the knowledge and persistence can make it happen.

Have a comment, experience, or tips on driving adoption of a mobile app? Be sure to share it in a comment!

This post originally posted at SocMedSean.com - Social.Media.Sean http://bit.ly/2rZAEt0

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