#executive jury

[madstars-festival]

MAD STARS X Little Black Book - Executive Jury Interview : Cutting Edge Creativity

Suzana Apelbaum, our executive jury and the Head of Creative and Innovation at Google, recently had an interview with Little Black Book, the UK's leading creative magazine!

With over 20 years of experience in the advertising industry, she's an expert at driving innovation in digital campaigns and media partnership content for Google Search, YouTube, and more. She leverages Google's data, technology, and platforms to build the next generation of brands.

Creating innovation with the power of AI, she is unveiling her judging criteria!

Read on to discover what Suzana considers to be MAD ideas!

#festival #advertising #busan #marketing #creative #digital #madstars #awards #award #interview #executive jury #jury #google #liitleblackbook #lbb #entry

[feenixmork]

A couple quick drawings of my faves during ongoing Utena watching (have not drawn the actual best character yet (Chuchu))

#utena #revolutionary girl utena #juri arisugawa #wakaba shinohara #utena spoilers #revolutionary girl utena spoilers #i art 👍 #loving it very much so far #except black rose arc #was not a fan #maybe upon rewatch i'll like it but fuck man #what a slog #no one does anything #while traumatic shit happens to them constantly #it's all in the end about Some Guy #wakaba episodes were mostly good though #same for juri and shiori's #like they were all good im concept #but ugh the execution

[j-fashion-wearer-otd]

Today’s J-fashion wearer is Hattori Juri from Confession Executive Committee! She wears kogyaru!

#hattori juri #confession executive committee #kogyaru #gyaru #jfashionotd

[aroacettorney]

not sure if this is a serialized web novel/manhwa culture problem or not, but its quite unfortunate to see readers hating on characters who are not immediately a yes-man to the protagonist. it almost feels like no characters aside from the MC are allowed to have any nuance/character development/benefit of the doubt or whatsoever. i cant imagine myself finishing off a book where characters blatantly get split into camp good and camp evil right after being introduced and stay that way until the end of the story. i especially cant bring myself to think of aup as that kind of story. maybe its just me but i love the way sayren has been writing and developing their characters and arcs for aup. perhaps if aup was published in the form of a completed book, people would have been more interested in reading comprehension beyond the black and white mindset somehow. idk.

#casey arc was hella fire but ofco no one sees her as anything beyond the annoying enemy to obsessive LI type of character #thematically having lynne as the judge jury and executioner for ludger is so damn cool #but unfortunately people are too busy hating on her for playing the role that her entire character arc was built up for 😔 #web novel/manhwa readers: no nuances allowed unless u are mc #humans revealed to be complex in feelings and motives? illegal. jailed. executed.

[cappurrccino]

netflix needs to get off their fucking high horse and realize the only thing this "household" shit is going to do is make people go "y'know maybe we don't need to be paying for this"

#//juri speaks #50 billion knives attack to every executive

[catilinas]

cicero voice what if clodius was a necromancer and brought the catilinarian conspirators back to life. would that be fucked up or what.

#from what i understand (i have read. one paragraph of this speech) clodius' law exiling cicero #for the crime of executing the catilinarian conspirators w/out a trial. specified that cicero could come back from exile...... #if the catilinarian conspirators he had executed came back............ from the DEAD?????? #clutuals if you happen to know more about this please tell me bcs im finding it so funny. oratory is when you say what if there was a ghost #what if there was a ghost. members of the jury patres conscripti or whatever would that not be scary as shit. #(this is from post reditum in senatu section 5 btw!) #cicero #publius clodius pulcher #beeps

[miloinacup]

☆ juri hattori

the majority of the pfps are taken from here https://youtu.be/OBlGJjos4n4, though the one on the very top right is from https://youtu.be/jb6AHqi0MbE !

i think juri is very pretty :-) i love her gyaru-ish style aaaAA

sorry for not posting for like, 6 months!! i promise i’ll try to get into the pfp-makin bizz again. also, thank you for the likes on my Tokyo Spring Session posts!! i love y’all sm!! (ﾉ´ з `)ノ

until then ~

#honeyworks #honeyworks icons #honeyworks pfp #anime pfp #anime icon #gyaru #gyaru icon #anime gif #honeywork #lip x lip #juri hattori #confession executive committee

[tacosaysroar]

#I’ve only watched the first episode so far #so jury’s still out on execution #but the concept is so compelling #imagine the power structure of the world suddenly flipping #also always yes to Toni Collette #Youtube #and I don’t hate having another show featuring Toheeb Jimoh #The Power

[luther-sloan-secret-agent]

BASHIR: Because if what you say to me is true, you function as judge, jury and executioner, and I think that's too much power for anyone**

**except for me, Julian Bashir, of course teehee

#thinkin about how this comes back around to julian being judge jury and executioner of sloan #though in this sense execution means execution of sentence and not necessarily of death #even tho sloan definitely offs himself at the end

[steveharrington]

omg i looked at that post bc i’m nosy and the poster is accusing you of insinuating siken is pedophile but (and correct me if i’m wrong) i thought you were just calling him lame)

i’m literally just calling him lame

#that post was just supposed to be an explanation for my mutuals lol i’m not trying to like judge jury and execute this rando man #answered #anon

[madstars-festival]

[EXECUTIVE JURY INTERVIEW] To Create the Best Work, Must Be Unreasonable

- Interview with Joji Jacob, regional chief creative officer, Havas SEA + NA & co-founder, BLKJ Havas Singapore

Joji has developed his creative expertise over 20 years with some of the biggest and best agencies in India and Singapore such as FCB, Ogilvy, JWT, BBDO, and DDB. He became regional chief creative officer of Havas SEA + NA in February this year, retaining his leadership role as creative partner at BLKJ Havas Singapore, the agency that he co-founded in 2016. He is also a member of Havas’s Global Creative Council, and of chairing the APAC Creative Council. Under his leadership, that agency had built a notable portfolio of clients, including Great Eastern, Amazon, NinjaVan, Singapore Tourism Board, the Republic of Singapore Air Force, Economic Development Board, Reckitt Benckiser, IMDA, Hyundai, and MediaCorp.

Before co-founding BLKJ, Joji was the group executive creative director of DDB Singapore for nine years. Under his watch, the agency became one of the most awarded agencies at every important award show. DDB Group was also judged Agency of the Year at the Marketing Awards, at the Singapore Hall of Fame Awards and by Campaign Magazine. Joji himself was also named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore and South-East Asia’s Creative Person of the Year by Campaign two years in a row, and he headed up DDB’s Creative Council in Asia.

Joji talked to MAD STARS about making work that wins awards, what he will be looking for in the MAD STARS jury room, launching his own agency and the work that makes him say, “I wish I’s done that”.

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Q. It’s the creative dream of many to launch their own agency. What made you do it? What challenges did you have to conquer and what helped BLKJ to be successful?

A. Starting BLKJ was one of the many fortunate events in my life. It so happened that the perfect conditions and people came into my life at the right time. We were four friends who decided that we had something unique to offer to clients and talent. What made us successful was our sole focus on the work. As a person who had only dealt with all things creative, the biggest challenge was wrapping my head around the financial aspects of running a business, and I’m still very much at sea when it comes to that.

Q. What are your own secrets for adapting in a fast-paced creative field?

A. I try to remember two things: One, we are all the same; we are driven by the same dreams and demons. Two, we are all different; each of us is shaped by the distinct culture we grew up in. So, I try and keep space for both these realities when dealing with my colleagues.

Q. You have led agencies to many award wins. What do you think are the most important “Ingredients” for winning awards?

A. One word - Unreasonable. If we want to create the best work for our clients, we have to be unreasonable. Unreasonable with ourselves, our people, our clients. We have to be unwilling to settle for the easy.

Q. What will you be looking for in both work and jurors as you oversee judging at MAD STARS?

A. I’ll be looking for work that brings to life strong insights with meticulous execution. People only absorb things that have both meaning and beauty.

Q. What skills and talents have you relied on to become – and be - a successful creative leader?

A. I believe in the potential of everyone that I have the good fortune of working with. My job is to make that potential bloom by creating the right conditions.

Q. What five pieces of work (outside MAD STARS 2024 eligibility period) make you say, “I wish I’d done that”?

A. These combine what I value most in any work - insight, intelligence, and exceptional craft.

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<Thank You, Mom - Strong> Location: United States Brand: P&G (Procter & Gamble) Agency: Wieden + Kennedy Portland

Thank You, Mom - Strong is part of a series of 'Thank You, Mom' campaigns by global household products company P&G, an official Olympic sponsor since the Olympic Winter Games Vancouver 2010. This campaign was released in time for the Olympic Games Rio 2016.

The campaign follows four Olympic athletes through their difficult journey to Rio, depicting challenges such as an oncoming tornado, a car accident, airplane turbulence, and a reprimand from their coach. It highlights how their mothers were there for them, providing inspiration, courage, and confidence in moments of fear and vulnerability.

"It takes someone strong to make someone strong."

Focusing on the idea that a mother's "STRONG" builds great athletes and inspires them to constantly take on new challenges, the campaign tells the story of the love and dedication of mothers who must be strong themselves to raise their children to be strong.

Image Source: IOC

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<City Light> Location: India┃Brand: Happydent┃Agency: McCann Erickson

A young man sneaks across a bridge and into a palace. Everywhere he goes, instead of traditional lights like streetlights, car headlights, and chandeliers, people are sitting in place of these lights. Later, in the evening, the people waiting in the chandelier above the king's head take out gum and start chewing it, illuminating the king with a dazzling, gaunt smile. Along the way, streetlights, cars, and stadiums are all lit up by the bright, gunchie smiles of the people chewing the gum.

The message is playful, suggesting that chewing Happydent White gum will make your teeth white and clean, giving you a "sparkling smile and fresh breath." According to Making Trends India, the ad "City Light" doubled Happydent's overall brand awareness score and increased its gross national product by 102% year-on-year. Additionally, it was the only Indian work to be recognized as one of the "Top 20 Ads from the 21st Century" in 2015 by the global advertising industry evaluation report, The Gunn Report.

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<Going home> Location: Republic of Korea┃Brand: Hyundai Agency: Playground Production

The first of Hyundai's new technology campaign videos in 2015, "Going Home," was a project that utilized virtual reality to alleviate the pain of displaced people living with their hometowns buried in the ground. The 2D satellite map of North Korea was transformed into a 3D map, allowing a displaced grandfather, Kim Koo-hyun (90), to virtually travel to his hometown.

When a Hyundai Genesis car carrying Kim arrived at Imjingak and entered the address of his grandfather's house into the navigation system, a large screen, installed in advance, displayed a 3D video that realistically reproduced the road to his home. The journey started from the North-South Entry and Exit Office, passed through Kaesong and Pyongyang, and finally reached North Pyongan Province. The 3D video showcased buildings, roads, and alleys of North Korea, as well as natural elements like mist on the river and swaying wildflowers. The video captured the grandfather's overwhelming emotions as he watched his hometown come to life.

At the time, "Going Home" received 17.9 million views within a week of its upload on YouTube and was well-received by consumers both domestically and internationally.

Image Source: Hyundai Blog

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<PETRONAS Deepavali 2003: Boyz In Da Hood> Location: Malaysia┃Brand: Petronas┃Director: Yasmin Ahmad

Hinduism's biggest festival is the Festival of Lights, also known as Deepavali or Diwali. It's the New Year for Hindus and a national holiday in Malaysia. Every year, companies in Malaysia create special ads and videos to celebrate the holiday, with Petronas, the national energy company, being one of the most popular.

In 2003, leading Malaysian female director Yasmin Ahmad created "PETRONAS Deepavali 2003: Boyz In Da Hood," which is still considered one of the best commercials of all time more than 20 years later.

Names give people a fleeting glimpse into our identity, but some people with non-English names feel the need to change or shorten them to make them more understandable to people outside their culture. Yasmin wanted to send a message to young Malaysians that they should embrace their unique identity and not make themselves smaller to be accepted by others.

In the commercial, a young man changes his name to Sam to impress others with a "cool" name and slang. Grandma Paati tells him to embrace his original name and culture, handing him a traditional Malaysian vegetable to give to his mother. The message is clear: we should learn to accept ourselves in whatever form we are.

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<Me, My Autism & I> Location: United Kingdom┃Brand: Vanish Agency: Havas London

In 2023, Vanish, the garment care brand committed to helping clothes live longer lives, launched a campaign in collaboration with Ambitious About Autism, a UK charity aiming to improve the lives of young people with autism spectrum conditions, including autism and Asperger syndrome. The goal of the campaign is to raise public awareness and understanding of the autism spectrum and provide more opportunities for those affected.

Autistic girls are three times less likely to receive a diagnosis than boys, while new research from Vanish and Ambitious about Autism shows diagnosis for a quarter of girls takes two years or longer. The same goes for Ash, a 15-year-old girl. Diagnosed with autism just 18 months ago, it took Ash three years to receive this diagnosis. Through the <Me, My Autism & I> campaign, Vanish aims to increase awareness and give a voice to girls on the autism spectrum.

The video realistically portrays Ash's life. She wears the same hoodie to school every day and, apart from being a bit more sensitive and prone to panic when her routines are disrupted, she is much like her peers. One day, her sister, frustrated with Ash, hides her hoodie. Ash panics when she realizes her hoodie is missing, illustrating the importance of familiar and comfortable clothing for those with autism.

For autistic individuals, well-worn and familiar clothing serves as more than just garments—they are comfort objects. According to new research conducted by Vanish and Ambitious about Autism for this campaign, 92% of autistic individuals are affected by sensory sensitivities, 73% use clothing to help manage these sensitivities, and 75% find it crucial to maintain the shape, smell, and feel of their clothes. Wearing familiar clothing has a direct impact on the mood of 81% of autistic individuals, and over one-third (34%) of them say that their attachment to certain clothes made them consider the possibility that they might be autistic.

Vanish promises to help maintain these comfort clothes so they can be worn for longer, ensuring that those with autism can continue to feel secure and comfortable. Keeping and washing these clothes properly is essential.

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You’ve seen the interview with Joji Jacob, the executive jury!

We hope the interview with Joji, a veteran CCO with over 20 years of experience, will be helpful for your entries.

The 2nd Entry Deadline for MAD STARS 2024 ends on May 31st (KST)!

After the 2nd entry deadline, a late fee will be applied for entries in the Professional division until the final deadline (15 June).

We look forward to seeing your unique MAD creative solutions.

👇🏻Submit to MAD STARS 2024👇🏻

#festival #advertising #busan #marketing #creative #digital #madstars #awards #award #madstars2024 #havas #blkj #executive jury #jury #interview #entry #call for entries #call for entry #Youtube

[doomednarrative]

The thing is that Light Yagami is actually one of my favorite characters of all time, I just don't say it a lot cause I don't want people getting the wrong idea that I agree with him or think he's in the right. He's not, and he sucks, but he does have a depth in the same vein as L that fascinates me, and tbh if I hadn't watched DN for the first time when I was 12 maybe I'd feel different but like. He definitely influenced my taste in characters iirevocably going forward.

#you wanna know why i was Like That about the hellhoppers and hoffstrahm and pretty much every shit character ive liked?? blame light #he came first #idk man DN as a series just gets me every time #like light sucks so bad and the whole story is a great commentary on how a guy with power like a police chiefs son can have ideals warped- #-and do horrid things in the name of some so called justice that he has no right to execute #but in the manga at least it also is made clear he does it because when he meets ryuk he realizes theres no Grand consequence for those- #-first deaths he caused. hes not damned and no one cares about it #so if he isnt getting punished well. then not enough of it is happening and he has to be judge jury executioner to make up for it if even- #-the afterlife or shinigami wont do it #the idea that he'll take on a burden he has No right to bare and it just is so wholely consuming that theres no coming back from it #mixed with also meeting someone thru it who also is finally his intellectual equal and therefore hes not Bored anymore #which makes it even harder to quit. because then thatd disappear from his life and thered be no purpose or meaning #idk man it Fucks Me Up #light gets what he deserves in the end and god if he didnt earn it the entire way there #kief rambles about death note

[bunny-banana]

a hard hitting truth is that eurovision content is simply better on the bird app than here on tumblr

#esc approaching also means i get to read all of yalls bad takes on here #like. someone claiming the uk is gonna come last this year........yall are SO unserious its unbelievable #as if Mae Muller wont appeal with her light catchy pop song to the casual viewer #or someone complaining about all the faces being projected on the big screens #as if thats something inherently bad. if executed well it can be quite cool actually #at least eurotwt properly justify their delusions ('loreen tanking in televote & käärijä tanking w juries & THATS how Serbia can still win' #but on here .....its just nonsense #selected few respected mutuals excluded from this tho. you guys see the vision

[gogoakechi]

i will not become emotionally invested in how my classmates interpret an example of a short story in my creative writing class and i will not think poorly of them for having opinions i disagree with

#'the weakness of this story is that i didnt know much about the narrator or her motivation' #THE STORY WAS A COMMENTARY ON THE APATHY WHITE PEOPLE (SUCH AS THE NARRATOR) FEEL FOR BLACK MEN GETTING LIFE IN PRISON #SHE WAS SUPPOSED TO BE VAGUE THEY WERE ALL SUPPOSED TO BE VAGUE #WHILE THE BLACK MAN ON TRIAL WAS DETAILED #YOU COULDNT DISCERN HER MOTIVATIONS BECAUSE SHE HAD NONE!!!! #WHITE PEOPLE TRY BLACK MEN ON JURIES ALL THE FUCKING TIME WITH NOT A CARE IN THE WORLD!!!! #AND WHEN YOU GOT HARDCORE RACISTS IN THE JURY THEIR APATHY GETS THEM EXECUTED #TRYING TO PUT EMPHASIS ON THE NARRATOR AND FIND OUT WHAT SHE THINKS AND FEELS IS ULTIMATELY MEANINGLESS #BECAUSE /SHE HAS NO MOTIVATION/!!!! THATS THE FUCKING POINT!!!!!!!!!!!!!!!!! #WHY ARE YOU BITCHES IN AN HONORS CREATIVE WRITING CLASS IF YOU CANT SENSE THAT IT WAS PURPOSEFUL!!!!!!!!!!! #another guy who picked the same story i did was like 'yeah and the conflict ends in physical violence. excuse me for yawning' #i am going to grind you to a pulp. sorry if you find that boring but im going to beat you to death #other person was like 'i didnt even know the narrators gender until halfway through the story' bitch #the narrator was screaming white woman #im normal now im normal im not mad. im not mad. #i was born to get banned for flame wars

[fideidefenswhore]

"The end of Anne Boleyn marks the more sinister transformation in Henry's kingship which underlay his solemn protestations of spiritual headship and godly reform. Nobody could now call him to account in the sacred or secular realm, and although it goes too far to say that his will was law, since some respect was still due to the judicial process, the legal travesty of Anne's trial and execution shows what his unchecked authority could achieve. It also illustrated the forces which Henry had unleashed by breaking with Rome. From this point onwards, political division would be matched by a level of ideological division previously unknown. Anne had been backed by those who supported religious reform and sneered at papal pretension; her fall was hastened by the efforts of those whose loyalties lay with Princess Mary and the Catholic past. Cromwell had slipped adeptly (and temporarily) from the former group to the latter, and such political reinventions were to remain common, but many continued to be fired by strong religious convictions, allowing religious division to exacerbate political tensions to a dangerous extent." (Henry VIII, Lucy Wooding)

+

"For all Henry's protestations of the contrary, the atmosphere at his court in his final years was almost as unsettled and claustrophobic as during the Wars of the Roses. John Husee answered the charge that he no longer sent reports of state affairs to the Lisles by explaining, 'I thereby might put myself in danger of my life...for there is divers here that hath been punished for reading and copying with publishing abroad of news; yea, some of them are at this hour in the Tower.' Civil order was maintained, but only because Henry sold the bulk of the confiscated monastic lands at rock-bottom prices to willing purchasers to create a whole new class of property-owners with a vested interest in the status quo. Spies and informers stalked the country, safe-conducts were needed to travel abroad and the posts were intercepted-- no one felt completely safe." (Hunting the Falcon, Fox&Guy).

#yeah...this was the watershed moment #this is why these three are the tudor historians i tend to reccomend the most; they have the clearest vision of tudor politics imo #it wasn't the gm which was the turning point that made court divisions worse than ever before. it was may 1536- which made this a reality #things that make you go hmmm. #and i do agree with fox/guy here but i think they argued this better with different examples in different sections #(the atmosphere which led to rebellion; etc. #the Lisle quote is a good piece to support this argument #but spies and informers in the country and safe conducts needed is...slippery #this was also the case during his father's reign. and edward iv's. and many abroad. so . like... ) #and i do think the 'almost' is also key here. i wouldn't agree with this at certain points . or 'as much' which has been argued. #bcus for all the conflict hviii did avoid civil war. so... #it isn't to say all was or would be rosy had anne remained queen either. but it is to say as wooding argued... #that this shattered his image and credibility and no one escaped. like...i think it's just interesting to think about #how the exeter conspiracy would've shaped out in the context of the boleyn faction's survival. and how interesting it is #that all their enemies perished at the expense of this man's paranoia . that they had to face the fate they believed their own #enemies deserved...the same scaffold. the same terror . #also some of the jury who condemned them facing execution soon themselves #all just very indicative of how cutthroat courtier ambition was #you could hack and hack and hack away at all the vines but it still might not prevent them from growing back and strangling you instead

[toranekooo]

✦｡*～ CONFESSION EXECUTIVE COMMITTEE: LOVE SERIES (GEN TWO) ft. Enomoto Kotarou, Setoguchi Hina, Shibasaki Ken, Takamizawa Arisa, Yamamoto Koudai, and Hattori Juri

OOPS, ALL HANIWA! HAPPY 828 / HANIWA DAY! (2/?)

#1.20 | mine #icons #enomoto kotarou #kotarou enomoto #setoguchi hina #hina setoguchi #shibasaki ken #ken shibasaki #takamizawa arisa #arisa takamizawa #yamamoto koudai #koudai yamamoto #hattori juri #juri hattori #honeyworks #haniwa #haniwakksu #haniwa day #confession executive committee #kokuhaku jikkou iinkai #cec: love series #kotahina #hinakota #shibarisa #ariken #jurikou #koujuri #anime icons #matching icons #aesthetic