Advertising art. Simplicissimus. 1908.
Internet Archive
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René Gruau L'art de la publicité The Art of Advertising
Réjane Bargiel, Sylvie Nissen
Le Cherche Midi, Paris 1999, 128 pages, 23x28cm, English/French, ISBN 9782862746951
euro 90,00
Un G surmonté d'une étoile, griffe d'innombrables images appartenant à la mémoire collective. Des lèvres spirituelles qui attendent le baiser, des jambes sublimes jaillissant d'un nuage de plumes, des bras qui se tendent vers vous, des yeux splendidement expressifs qui plongent dans les vôtres. Voilà autant d'images emblématiques et célébrissimes de Gruau, affichiste et illustrateur qui constituent des repères incontournables de l'art publicitaire du XXe siècle. Autodidacte, nourri d'une culture classique et graphique à travers les travaux des grands peintres et illustrateurs du XIXe siècle, il a créé un style. Admirable synthèse graphique, son trait épuré parent de la calligraphie extrême-orientale, le chic de ses femmes mutines, toujours en mouvement symbolisent internationalement l'élégance. Depuis 1947, il imagine la publicité des parfums Dior, réinvente depuis plus de 30 ans l'affiche de music-hall pour le Bal du Moulin Rouge et le Lido. A 90 ans, René Gruau, très actif professionnellement symbolise à la fois l'héritage de l'art graphique et publicitaire du XIXe siècle et la modernité de la fin du XXe siècle. Gruau's trademark, the letter G crowned with a star, bas become a part of our collective memory. It has marked many memorable images: a spiritual set of lips just waiting to be kissed, a sublime pair of legs emerging from a cloud of feathers, arms that stretch out invitingly, splendidly expressive eyes like bottomless pools. Gruau's famous, emblematic images are at the core of twentieth-century advertising art. An autodidact thoroughly familiar with classical painting and graphic art, Gruau drew on the work of the great artists and illustrators of the nineteenth century in order to create his own unique style. In short, his work represents an admirable graphic synthesis. The purity of his line recalls Oriental calligraphy, while his chic, saucy women, always in motion, are an international symbol of elegance. He has been the creative force behind Dior perfume ads since 1947. For over 50 years he has reinvented the dancehall poster for the Moulin Rouge and the Lido. Still a working professional at 90 years old, Gruau symbolizes both the heritage of nineteenth-century modernism.
06/12/23
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Casually drops Hazbin Hotel redesign art here
Chalice
Charlie's design was pretty nice in the show, but I wanted her to look more like a owner of the hotel. With a little bit of royalty to it too since she doesn't look like the princess of Hell. I also decided to make her a goat since I heard from my friends she was supposed to be based around that.
Valerie
Vaggie was a bit tricky since I didn't know what to change. I know I wanted her to look more mothlike but also look like Charlie's assistant in the hotel. I decided to make her more purple like in her pilot design, giving her extra arms and lil cute moth antennas.
Nifty
Nifty's wasn't as hard as Vaggie's, but I also didn't see the point of changing her colors since admitting I like them. So I changed her design to be more housewife like to give her an actual 50s feel. Ik she already had one but it didn't match her nature.
Alastor
Alastor was something I thought would be difficult but it surprisingly wasn't. For him I wanted him to be a deer still, but be more animalistic looking. I also tried to lean more towards brownish red to his colors and making his anglers a littlw bigger.
And that's all for now!
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サントリー CAN BEER poster 1983 AD:masatoshi TODA 戸田正寿 illustration;:norio HIKONE ひこねのりお #masatoshi TODA #戸田正寿 #illustration #norio HIKONE #ひこねのりお #poster #penguin #japan
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Cigarette cards from Player's Cigarettes, Hignett's Cigarettes and Will’s Cigarettes.
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Masonite for the Modern Home, The Colonial Sugar Refining Company Ltd. (Building Materials Division), Australia. Booklet cover, c1930’s-40’s.
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Hello Once again!
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