#why does every service have to be faster than the last? why do places brag about being 24/7 all year. can we all relax a little

[lilgynt]

i wish society as a whole could slow down. only way i can explain is rn we’re like emails when we should be like faxes 😔

#personal #why does every service have to be faster than the last? why do places brag about being 24/7 all year. can we all relax a little #fax machines are the devil but letting the thing scan ur paper and take a minute or two to send the documents it’s nice #gives you a natural break in work #emails are like i know ur available this very second and can keep being available and no escape #i hated her but i do miss faxxing at office depot #i just miss print work in general but also my other jobs were divine and surely when i leave this job won’t become divine in my eyes as well #honestly it probably won’t which. hm. let me romanticize something at my next gig #i can romanticize the slow days i can say that #and the work itself assuming it’s for my department is actually rlly fun! usually. except certain devices i wish we either #had a team dedicated to them or they would all blow up #several people included have asked for and rsvp for more training with them but they keep canceling the class #so whatever 🙄

[some-dr-writings]

SHSL Barista Shuichi x Reader One-shot: A Very Mysterious Birthday

Shuichi rather groggily awoke up that morning. Though taking a glance at the standing desk calendar atop his bedside table perked him up faster than drinking a latte with several espresso shots in it, like the ones he’d often make for himself every morning. It was his birthday! You, his partner, the SHSL Detective said you’d spend the whole day with him. It was rarer for such a thing to happen. You were rather busy with most everyone constantly requesting your services.

You were so busy, you two even met when you were working. You were looking for an ex-friend of some person who had cut contact with them and wanted to reconnect. You met him at the Hope’s Peak cafeteria as he worked, requesting a drink since you had stayed up the night prior investigating, needing more energy to keep going just a little longer. Shuichi was immediately intrigued by you, he had heard of you and how you were often found collapsed and being sent to the nurse’s office, never resting when you had work to do. At first, he chatted with you to try to stall you, so you’d rest just a little longer but all too quickly the pair of you were deep in conversation of your pasts. Shuichi told you how he kind of worked as a detective, working with his uncle at his detective agency. Of how he’d often go on coffee runs for his uncle and other detectives. He quickly saw how expensive constantly going out for coffee became so he opted to get the proper equipment and started making coffee for everyone at the office. Some of the detectives started bragging about how great his drinks were and soon the office became a detective agency and coffee house hybrid with people dropping by solely to buy Shuichi’s coffee. Shuichi didn’t truly throw himself into being a barista till he solved a case he regretted solving… he didn’t go into detail about that, instead explaining how because of that incident he sort of escaped and gained the courage to look people in the eye again through serving them coffee and making light banter to lift their moods when cases got especially dark. From that day onward you’d go to the cafeteria for a coffee break to get a drink from your favorite barista and eventual boyfriend.

He so excitedly started texting you but got no reply. This was not too surprising. You often left your phone on silent or vibrate when working on a case, and he knew despite how true to your word you tried to be, you always got tangled up in cases, focusing solely on them. He wasn’t surprised if in the night you had gotten a text relating to a new case and started working on it. He was admittedly a little disappointed, but he couldn’t help but smile to himself imagining how you were likely so passionately dashing around or snooping through a book.

Much to his surprise though, when he opened the front door, he saw you there. You were sound asleep, sitting on the ground, leaning against the wall right beside his door. Your head drooped forward, a lollipop stick sticking out of your mouth. Your signature dark, forest green trench coat was draped over yourself like a blanket. “Y/N?” He raised a brow as a lopsided smile drew on his lips seeing you so peacefully there. He kneeled down beside you, gently shaking your shoulder. You slowly awoke, slightly raising your head and blinked a few times. “Hmm? Ah, morning gorgeous.” You chuckled seeing how his cheeks instantly flushed such a bright red. “… You need to wake up. Here-” Helping you to your feet, he led you inside. “Get inside and I’ll make you a drink.”

You sighed, smelling the delectable aroma of coffee brewing, though you were used to the smell since it always lingered in Shuichi’s clothes and on his hair, you never grew tired of or noseblind to the sent. You loved the light thud of the mug against the small wooden table as it was placed before you. The steam that raised up, clouded your vision and tickled your nose was delightful. As you brought the mug to your lips, you spotted the latte art was in the shape of a heart. You were going to say something but stopped, seeing Shuichi was taking a sip from his own drink, clearly trying to mask his blush being that of the heat, not the slight embarrassment and excitement from making that simple design for you. Deciding it was too soon to fluster the poor boy you decided to let it go, instead gently smiling, letting him know the gesture was appreciated.

Propping your elbows on the table, you leaned forward a little getting just a smallest bit closer to your boyfriend who sat across from you. “So, what does the birthday boy want to do today? I know it’s Monday so classes will be on, but we can just skip, it’s not like the school will care or it will effect our grades much.” “Hmm… I haven’t thought much on it actually. I’m just looking forward to being with you today.” “Aw. I’m glad you enjoy my company so much. But I believe we should do something special. Something you like but don’t get to do often, something like that. We could go find some unknown library and snoop through for some obscure novel, you only have so few unread novels left.” “Yeah, that would be nice.” Shuichi looked past you to the wall blocked by tower after tower or cardboard boxes that reached the ceiling, filled to bursting with books. “Honestly, I wouldn’t mind going for a walk in the park, or a lunch date.” “Ah, when I was helping Tanaka search for his lost dog the other day, I heard of this new sushi place that opened up. It’s a little on the expensive side, but from what I gathered it’s well worth the price! Though we’ll have to make sure Hanamura doesn’t find out, you know how he get’s when people go out to eat on school days when he’s in the kitchen.” “Ah, maybe we could ask him to make us something and we have a picnic at the park.” “Great thinking! We can eat after finding a new book!”

“Yeah, but I’d still like to go to class today.” You paused for a moment, taking a sip of your drink. “Really? I know you like studying, but… why not make an exception. We can just ask Kiibo or someone else for notes.” Shuichi glanced over to his bed before getting up and taking the notebooks off of it. “Well. You said you’d be with me all day. I know I take notes for you when your working, but I can’t even remember the last time you even showed up to class. Was it the first day?” Oh, damn it. This was not going as planned. And knowing how altruistic Shuichi was, he was not going to let this go till you went to class for at least half the school day to make sure you were not falling behind on your studies. Shuichi then passed the notebooks to you. “Uh, thanks. But today is your birthday. Let’s celebrate today and I’ll come to class tomorrow.” “… No, I… I’d like to spend my birthday like this. I care about you; I don’t want you to start falling behind. A great gift for me is to just see you’re still doing fine.” How… HOW WERE YOU SUPPOSED TO REFUTE SUCH A KIND SENTIMENT!? “Shuichi… You’re much too kind.” UGH, AND EVEN JUST SEEING HIM SMILING SO TENDERLY WAS MELTING YOUR HEART! HOW DID YOU END UP WITH SUCH AN AMAZING GUY!? But exactly because he was amazing, you had to make his birthday great! “Well, I’ll keep true to my word. If you go to class, I’ll follow you.” “Thank you.”

“After coffee, why don’t we get some breakfast? We have to eat something other than candy you know.” He lightly pointed the treats tucked away in one of the many hidden pockets of your trench coat. “Of course, I know! I only go for the sugar rush when I can’t get any good caffeine.” you said as you took out a box of pocky, munching away on the chocolate covered sticks. Shuichi simply stared at you. “… Sometimes!” “Let’s get an actual meal, Y/N.” “But! Before that… Wanna play a game?” For a moment Shuichi wondered what kind of game you had in mind before noticed how you simply held one end of a pocky stick between your teeth. “O-OH! Uh-umm…” You stood up, playfully ruffling Shuichi’s hair before making your way for the door. You stopped, seeing he wasn’t moving. “How come you’re still sitting there? I thought we were going to get breakfast.” Shuichi quickly followed after you, thinking about how to get you back for always making him blush so much from your light teasing and compliments.

Hand in hand you walked towards the school. The chilly wind picked up the red, orange, and yellow leaves tossing a splash of warm color into the cool, cloudy sky, a tinge of pink dusting both of your cheeks. Though you had been dating for a little over a year now, holding hands still sent your hearts a flutter. Both of you though it was a little silly, but you loved it all the same. As the pair of you were discussing about what to have for breakfast, Kaede came charging towards you two, calling out your name. “Akamatsu, is something wrong?” “Yeah! Someone stole the grand piano from my lab!” “… You… what? The grand piano, was stolen?” “Y/N, please, I need your help finding it.” You glanced to Shuichi sheepishly. “Y/N, it’s fine. Let’s go investigate.” “Really, you sure?” “Yes.”

Just as Akamatsu said, the piano was stolen. The small stage in the middle of the room looked rather empty without it. You kneeled down getting a closer look at the stage. “I don’t see any scuff marks, so it doesn’t appear it was forcefully pushed around at any point.” Shuichi ran a hand along the door frame. “I don’t see anything odd here. Akamatsu, when was the last time you saw your piano?” “Last night, right before the school was closed. I was practicing as usual, then the closing bell rang, and I left for my dorm to sleep for the night.” As Shuichi questioned Kaede you quickly fiddled with your phone, checking if any of your classmates had seen it. Shuichi paced over to your side. “The only time someone could have taken it was last night, after the school was closed.” “Hmm, some are still texting back but it seems no one’s seen it, at least as of yet.” “Hey, normally only staff is allowed after school, right?” “… Yeah, you think of something?” “Students can get into the school if they’re injured, to get to the nurse’s office, so it’s possible someone used that as an excuse to get into the school.” True, true.” “But… why would someone steal a grand piano in the first place?” “True. If we knew the motivation, it could be a clue as to where it could have gone.” “Akamatsu, was there anything special or different about the piano?” She crossed her arms and closed here eyes, thinking for a moment. “It’s not the piano itself but Oma threatened to place a prank in the piano for stopping one of his pranks the other day.” Taking a quick glance around the pair of you realized there were no clues to be found, the only lead you had was that statement.

Holding hands, fingers intertwined the pair of you went searching. Kokichi had yet to text back so you doubted he’d respond if you had asked where he currently was. At best he was only slightly cooperative, so you didn’t expect much. Since it was still the morning, the pair of you decided to see if you could catch him at the cafeteria. “Saihara, my favorite barista! Where have you been all morning?” The chef stopped waving from his open window before smirking, his eyes landing on you. “Oh- Y/N, I see. Don’t mind me, you two have fun now.” “Hanamura! Actually, we’d like to talk with you.” Shuichi eagerly dragged you over to Teruteru who looked a bit more smug than usual. You immediately grew worried he had something planned. “Have you seen Oma this morning?” “Why in fact, I have. He was with Gokuhara speaking about something. Going to a park I think?” That took you by surprise. “A park?” “What was it again?... Oh after breakfast they were planning to go to Showa Memorial Park.” “… You have got to be kidding me. The largest park in Tokyo, one-million six-hundred fifty-three thousand square meters.” Initially you were shocked but thinking on it… “That’s actually smart. Not only is the place massive there are also museums and sports facilities, there’s endless places to hide, likely taking us all day to find him, assuming he even bothers to stay in the park and not leave before we can find him.” “It’s also at the edge of Tokyo, it will take a while to even get there.” The pair of you looked to one another understanding the case would come to a standstill if you didn’t go there to search. “A date at the park sounds like a lovely idea! Wait right here a moment you two.” Before Shuichi would protest, Teruteru already ducked back into the kitchen. Quickly Teruteru was already back with a hand basket full of food in plastic containers. “Now off with you two. Make sure you have lots of fun now! Maybe Y/N will have a surprise for you tonight, Saihara.” You quickly dragged Shuichi away before Teruteru could make more obvious implications.

After a rather short train ride the pair of you were at the park. Even just standing at the entrance of the place one could see just how gorgeous it was. The ginkgo and maple trees were absolutely covered in those fiery leaves as well as the ground. The wind picked up, the sounds of chimes and rustling in the air rang out. The greenery was still lush, making the place look so lively. Shuichi could not believe you were looking at your phone instead of that view. Wait… “Y/N? Why are you on your phone? We’re investigating.” “Oh, I was seeing if I could contact Oma.” You quickly switched off your phone and slipped it into your pocket. “He still hasn’t responded since I asked about the piano. So, now we’ll just have to search this entire giant place.”

And so, the pair of you walked around, taking in the never-ending gorgeous sights. “… Maybe we should come here for a proper date some time. It’s gorgeous.” Shuichi glanced over to you, loving the aw in your eyes. “… It is… but not as gorgeous as you.” “Shuichi, that is the most clichéd line I have ever heard.” You gently shook your head while smiling. “It may be clichéd, but it’s true. To me, at least. I love you.” Your cheeks flushed hearing those worlds. “Sh-shush! We have an investigation to be working on.” “I love you.” He kept saying those words over and over, pulling himself closer to you. He himself was blushing, but seeing you so happily flustered from his tender words made it impossible for him to stop. “T-this is payback for earlier, isn’t it!” “… Maybe.” “Damn it, Shuichi!” “I love you.” You melted hearing how softly he said those words. “Lunch break!” “Huh?” “We need a lunch break!” You quickly dragged Shuichi off the path and onto the grassy area, making sure you were leading the way as to make some distance between the two of you, and to hide your blush. You needed a moment to cool off from Shuichi’s sweet antics. “Tch. It’s no wonder I have a sweet tooth, I have the sweetest boyfriend ever. How could I not develop a taste for the stuff.” Though you were mumbling to yourself Shuichi still caught your words, feeling his heart beat just a bit faster at the sentiment behind them.

The pair of you sat by a lake and a field of bright blue, purple, white, and pink flowers. Teruteru was Shuichi’s friend so he didn’t think the chef would lace the food with anything, but what Teru said lingered in the barista’s mind. He also found how quickly the food was prepared to be suspicious, there was even a small blanket and some utensils in the basket as if Teru had prepared this ahead of time. Perhaps his birthday gift to Shuichi was going to be setting him and you up on a picnic date? “Hey, Shuichi.” “Huh!?” He was suddenly snapped from his thoughts hearing your voice and feeling you lean your head on his shoulder. “Think it’s possible Gokuhara and Oma are out on the lake?” “Oh, there are rental boats over there… I think. It’s a bit hard to see.” “Let’s go check it out after this.” “Sure.” For a while after the pair of you simply lay atop the blanket, watching the clouds roll by occasionally snacking on one of your treats.

“It’s a bit wobbly, but you’ll be fine.” You stood on the boat, your arms outstretched for Shuichi, who nervously inched towards the boat, fearing toppling it over and sending you both into the giant lake. It wasn’t like either of you had a change of clothes. “Don’t worry, just hop on.” He held your hands with a viper like grip as you gently pulled him aboard. “See, we’re fine.” “… Yeah, we are. Sorry, for taking so long.” “It’s okay. Just enjoy yourself now that we’re here.” You both promptly sat down, you taking the oars. You rowed and rowed letting Shuichi take in the breath-taking sights. “Oh, actually I think now would be a good time to give you my gift.” “A birthday gift, for me?” “Don’t look so surprised.” You guiltily shrank in your seat a little, looking off to the side. “I knew it was likely I’d get caught up in some mess and not give you my original gift of staying with you all day, so I got you something to make up for that.” You searched through one of your inner coat pockets, taking out a rather large and thick book. There was no title on the front or back. Everything was blank except for the first few pages. The tops of these pages were labeled ‘Tokyo adventures’ Most of it was writings of others about adventures they had with Shuichi in Tokyo, there were even some pictures. “I know you have in interest in travel, so I thought I’d make you a travel journal. I know most others are probably going to get you something related to novels or coffee and I wanted to get you something more… personal? Something others don’t really know about you. I hope it’s okay.” Shuichi gently ran a hand over the cover before placing it in his lap. Then before you knew it, he was hugging you, burying his face into the crook of your neck. “Thank you, Y/N. I love it.” You leaned your head on his kind of hugging him back without actually doing so, fearing letting go of the oars and said oars sinking into the depths of the lake that lay below, leaving you two stranded out on the lake’s surface never to be found again.

The rest of the day was spent, continuing the search for Oma. You ran through trees, surveyed the lake, searched the museum, watched the flower beds, strolled through the bird sanctuary. The whole time Shuichi clutched that book in his arms, not letting it go for anything. It seemed so sudden when the sun set. You and Shuichi were walking under the cover of trees. “You’re awfully smiley Shuichi.” “Ah, w-well… I did enjoy myself today. I just wish we could have found Akamatsu’s piano.” “It’s entirely possibly she found it while we were out here. I’ll check with her.” You whipped out your phone, quickly blipping about on it. It was then a rather lovely tune began to play. It was one Shuichi recognized. It was a piano piece Kaede had showed him once. A very upbeat and happy song. Though it was an older song, and the names of songs like that tended to be very… “Piano! Y/N, the piano!” “Hmm?” Absorbed by hearing the instrument, Shuichi missed the small smirk that tugged on your lips. “I hear it over there!” Shuichi dragged you along as he raced towards it. Not far in the distance he could see lights flickering on, and a small crowd of people forming near a fountain. As he drew closer and closer, he saw the grand piano and- “Kaede!? Wait- everyone!?” All his friends and classmates were there, Kaede happily tapping away on the keys of the piano. They all screamed variations of ‘happy birthday’ as you and he burst from the wooded path. “I knew something was suspicious! It was clear the piano was not forced from the room so only someone who had knowledge of pianos could dismantle it and take it from the room. And Hanamura having a meal prepared for us! And how you were so relaxed all day despite investigating! You had this all planned!” You looked to the group. “Almost. I had the idea of throwing you a party, but Kaede was supposed to text me when the preparations in the classroom were ready. And I didn’t know Oma was going to lead us here.” As she spoke, Kaede kept playing. “Well, you two so rarely go out on proper dates we thought we’d alter Y/N’s plan a little so you could have just that! A present from all of us, aside from the other presents we got you.”

The evening was spent opening gifts, then sharing food and laughs. Though the party was celebrating him, Shuichi wound up brewing and serving coffee, he found making conversation was much easier when doing so. Unfortunately, there was a mistake and Gonta got decaffeinated beans, so no one was able to stay up all night. Not that it mattered since the park was closing soon.

You ended up falling asleep on the train ride back to Hope’s Peak. Shuichi pulled you close, nervously planting a kiss atop your head before taking out a pencil and writing about his day in his adventure journal. He also wrote of a dream of future adventures, a hope of traveling around the world, helping you solve cases with his detective skills and brewing coffee to keep you going… as your husband.

#danganronpa #danganronpa imagine #danganronpa imagines #danganronpa one-shot #danganronpa fanfiction #dr imagine #dr imagines #dr one-shot #dr fanfiction #danganronpa v3 #danganronpa v3 imagine #danganronpa v3 imagines #danganronpa v3 one-shot #danganronpa v3 fanfiction #dr v3 imagine #dr v3 imagines #dr v3 one-shot #dr v3 fanfiction #shuichi saihara #shuichi x reader #au #fanfic #fanfiction #mod gundham #danganronpav3 #new danganronpa v3 #shuichi saihara x reader

[sugar-petals]

What would the first time experience be like with BTS 👀

let me tell you. whew, the super freaky cards came out.

jungkook: “STRIPTEASE” — The part that will be the most memorable to both of you is this: Taking off each other’s clothes very deliberately. Not even the main act (!) will leave such an intense impression, so you know Jungkook is pretty damn good at undressing himself and you alike. He sees it as a great turn-on and service, and you know how polite he is. It’d be a pet peeve if it would go down hasty. He knows that there’s both vulnerability, tension, and eroticism involved. Nor does he want to scare or rush you. Add soft and rhythmic music for sure, no stripping without a good tune. He might be penetrating you and still have his tank top on, which he will delight in gradually removing because he knows how much it arouses you. 

jimin: “BITING” — This card is a much wilder one. Things are not slow at all like in Jungkook’s or Namjoon’s case. Jimin loves to get it on a little faster, a little rawer, a little cheekier. As with all things carnal: Lots of unhinged oral fixation involved here. With some people, that makes them sloppy or fearful, especially as a first time. With Jimin, on the other hand, it’s like the nervousness is blown away because he knows what he’s doing, and you’re too distracted because you’re tasting each other. Which will be a cause for laughter and overwhelming both of you with heat. You’ll have your faces buried in each other’s necks by the time you’re winding in the sheets. Jimin loves to see you mark him, he wants to awaken your temper and appetite. 

yoongi: “FAST” — Yoongi has no time to dabble in fears, he wants to #JustDoIt so you can take things further, bond more. Where does that impatience come from? Yes, your body does mess with his brain. You make him utterly weak. But also, he wants to have a lot of quality sex with you. He needs the angsty start off the list. He doesn’t like the virginity kink hype or blue-eyed expectations. A realist, Yoongi has no use in you being inexperienced. Because: He knows you need practice and calmness to feel all the pleasure he wants to give you. Also, he doesn’t want to put any pressure on you, so he’ll act indifferent. It’s how he eases other people. Yoongi’s a keeper, he thinks about your future sex life and avoids stressing you out like the plague.

taehyung: “MOUTH GAGS” — Kink alert. Good lord. It caught me off guard, this is a card that usually comes out when the question revolves around an experienced Dom/sub practitioner, not a first time type of scenario where it’s all still baby steps and figuring stuff out. Which perhaps tells us… Taehyung already knows what he’s doing. There will be a gap of knowledge between the two of you, he has to take you to his level first, but it’s not a big deal to Taehyung who takes it easy and won’t judge. He likely does that by introducing you to his toy collection where you can take a pick. Someone’s gonna end up with their mouth restrained. Maybe because they’re moaning a lot, ya see. I’m leaving it up to your imagination who will be gagged.

namjoon: “LUBE” — Another card that tells me Nams came to this party very much prepared. What else did we expect, he’s too intelligent to wing it. And too rich not to shop online (which we all know he really loves) for a couple things to make you feel good anyway. Even if he knows how to get you wet, why not make it even wetter and introduce some juicy lubricant and plenty of saliva. Foreplay au masse, he’ll eat more pussy than JK can eat ramen. One thing’s for sure, it’s not gonna hurt. Joon has imagined every miserable tale of wreaking havoc with his length, so this is the result, he bought everything that will make the romp easier. Smart people know lube is the holy grail. Closely followed by a magic wand. Which RM will bring along, too.

jin: “CREAMPIE” — Someone’s been responsible and got an extra check-up. Because that first time will not be protected. Jin won’t let you wait to enjoy the pleasures of getting a nice filling at Eat Jin’s. There’s no thought he loves more than knowing you get all mixed up with him. And, that he’s deep inside of you, you’ll really have to wait until his semen drips out. Maybe he’s also a bit possessive like yup, Worldwide Handsome was in here, first place as always! You have to reign his enthusiasm in a little there, otherwise he’ll lose control and brag about you on weverse at 3:15 AM. Jokes aside, you can tell that you are a big deal to him. Proud boyfriend alert. And talk about eat, this card also tells me he might eat you out after cumming inside. 

hoseok: “STAMINA” — Another card that just keeps on recurring, particularly among members that are very much known for their high athleticism. Hoseok is no different, surprise surprise. A first time that doesn’t even last the blink of an eye? Embarrassing, this has to be a whole experience to you, a night to remember. Showman mode: on! Dim the lights! He knows he sets the bar, possibly for your entire life, and is not down to make it a mediocre memory just so it’s over. Like JK, his first and foremost focus is on creating something that you can think back to and smile how gently and sexily it was done. He’ll think a lot about different positions in advance and up his masturbation rate so he won’t enter this desperate.

#yoongi's card 'fast' appeared twice in readings yet i— #bts #bts tarot #bts smut #anon #cub mail 🐅 #tarot #bts tarot reading #bts x reader

[flyerjobs]

Professional Summary Why Does It Matter

What is a Professional Summary?

The professional summary section needs to be the first thing on your resume that an employer sees. Because of that, you want to place it at the top of the page, right under your name and contact information.

The main purpose of a professional summary is to give the hiring manager a quick overview of your skills and achievements without having to dive into the rest of your resume. You can think of it as a teaser for the rest of your resume.

It’s usually about 4-5 bullet points long. It sums up your top skills, experiences, and achievements as they pertain to a job opening.

This section has many names. Some people call it a professional summary. Others know it as a resume summary, qualifications summary, or a resume statement.

But don’t mistake it for a resume objective or profile. We’ll discuss the differences later in this guide.

Why do you need a Professional Summary?

In short, it can help you get noticed faster. Many hiring managers have to go through dozens of resumes every day. In fact, they usually only give each resume about six seconds of their time. A good professional summary is something that will catch their attention from the get-go. And if it’s written well, it will compel them read the rest of the resume.

But not all candidates can benefit from having a professional summary on their resume.

Who is it for, then?

Resume summaries are best suited for experienced job seekers who stayed in the same job for several years or held multiple roles in the same industry. In other words, resume summary highlights specific past achievements and skills. It takes time to acquire them.

But what if you’re a student or afresh graduate? At the beginning of your career, you have yet to obtain professional experience. Or maybe you want to change careers and don’t have any relevant experience in the field to which you would like to switch?

In that case, go with a resume objective. Instead of previous experience, it highlights your skills and motivation. And you have plenty of that.

How to write a Professional Summary?

Think of your professional summary as teaser for the rest of your resume. In other words, you want your professional summary to contain all the most exciting parts of your resume.

How do you do that?

Write your professional summary last. It’s surprisingly easy once you’ve already written other sections of your resume. All you have to do is cherry-pick the most impressive facts and stats.

Tailor it to a specific job opening. Star with the job listing that made you apply for the job. Carefully reread it and find the most important keywords. These are the nouns or phrases that best describe the job position, related skills, as well as the ideal candidate. Before you begin to write, think about how they intersect with your own skills and experiences. In this way, you also have a higher chance to get through the ATS systems which companies use.

The first bullet point should describe your professional title. Don’t forget to add the number of years of experience. You want to communicate your professional identity immediately. You can also write it in bold. It can look something like this: “Certified Project Management Professional with over 4 years of experience”.

Pick the 3-4 most impressive parts of your resume and reword them into snappy bullet points. Tease your potential employer into reading further. Did you win an award for the best customer service? Or hit 95 % of sales targets for five consecutive years? These are the things that deserve a mention at the top of your resume!

Translate each achievement into numbers. Each bullet point should contain at least one piece of quantifiable data. Use percentages, numbers or impressive sales figures. It gives the hiring manager a better idea of how you performed in your previous jobs. Numbers attract attention. Take advantage of that.

Sum up what you have to offer. Instead of saying what you want, keep in mind what they want. Make clear what value can you bring to the company. Look for common threads in your work history and for skills which apply most to the job.

How to write a Resume Summary if you're a Fresh Graduate?

If you’re a student or a fresh graduate, you probably don’t have much to brag about in your resume yet.

But that’s only true to some extent. Even as an entry-level candidate, you already have at least some experience and skills. You only have to find the right way articulate them and show how they pertain to the job you want.

What’s more, every other candidate for the position is probably as inexperienced as you are. After all, experienced professionals rarely apply for entry-level positions. Because of that, your primary goal is to stand out and make the employer remember you. And you can do that even if your experience is limited.

It’s not like you’ve just spent most of your life at school and learned nothing. You just need to understand how your studies intersect with the job’s requirements. But before you do that, begin your summary section by stating your field of study, degree, and GPA (if it’s above 3.0).

Once you’ve done that, think about your internships, part-time jobs, volunteer or freelance work, even your hobby projects. Look for anything that relates to the job you want, such as related coursework or school projects. Don’t forget to mention any relevant transferrable skills you’ve acquired while working on those projects.

Also, try to translate your most notable achievements into numbers. Maybe you were on the student council. You can mention how you received 2,300 votes and helped organize 5 large school events that were attended by 3,000 students.

DO

Hired by Bupa - Business Administration Intern

An adaptable and responsible graduate seeking an entry-level position in the Business Analytics market, Business Consultancy or Financial market.

My double degree in Business and Law and my previous job as a financial controller have provided me with a well-rounded background and enabled me to develop an analytical/logical approach to tasks, software skills, and the ability to work under pressure.

In short, I am reliable, hard-working with strong attention to detail and eager to learn about new technologies and business issues. I am able to work well both on my own initiative an as part of a team as well as to travel abroad.

How to write it as an experienced Professional?

If you have 10 years of professional experience under your belt, you’ve probably developed a long list of job-related accomplishments. Your resume summary is the ideal place to showcase the most impressive of them.

Carefully reread the job advertisement and highlight any skills you already possess. See if you can think of any past accomplishments that show how you successfully used those skills in your previous job.

Are you an experienced sales and customer service professional? Sell it. Mention how you developed strategies that resulted in an over 15 % increase in new customers. Or how your rewards program reached a customer success rate of over 45 %.

See? Numbers are much more persuasive than words. Also, remember to use action words and relevant keywords.

DO

HubSpot Director of Business Development Resume Example

Passionate Business Amplifier.

Thrives in complex market segment entry and sales and marketing launch plans for technical products and services. Founder of highly-impactful "HubSpot for Veterans" initiative.

Proven Growth Consultant and Entrepreneurial Coach for over 200 organizations. Advocate of lean startup and data-backed strategy.

Leadership spans career with direct application towards startups, Techstar accelerators, corporate business development, and government. ROI-focused relationship builder.

Lifelong teacher and learner: Startup Institute, Techstarts, HubSpot Partner programs.

Empowering others is my jam. Discovery, duration and education are my tools.

How to write a professional Summary if you’re Changing Careers?

As a career changer, try to show how you’re past experience relates to the position you’re applying for or how it can help your future employer grow.

Are you a software developer, who wants to work with a new programming language, let’s say Python? You can mention how you’ve already developed 7 mobile apps using JavaScript and HTML. Even something as small completing a Python online course on Code Academy can work wonders.

But if you still feel like you don’t have any relevant job experience, you consider writing a resume objective instead. Instead of past achievements and experiences, it highlights your transferrable skills and motivation. Moreover, it explains why you seek to switch to a different industry.

DO

Certified Human Resources Associate aiming to leverage an extensive background in experience in digital marketing to develop a career in human resources.

Knowledge of multiple HR software programs, such as Bamboo HR and Benefits.

Results-oriented and self-driven professional with exceptional communication and leadership skills, and the ability to adapt quickly to change.

Looking for a human resources-related job within a company that offers flexibility and opportunity to grow both personally and professionally.

#Professional Summary

[premimtimes]

Book title: Flipping financial forte through “Borrowing Made Easy” Reviewer: Segun Balogun Publisher: Grace Spring Place of publication: Lagos State Date of publication: January 2019. Number of pages: 140

Jerry Osagie’s book, “Borrowing Made Easy”, could engender a paradigm shift capable of accelerating the global pursuit to end poverty.

Reading Jerry Osagie’s “Borrowing Made Easy” will leave you with one sharp impression: that democratising the knowledge of borrowing profitably, is where the global pursuit to unlock prosperity and end poverty by 2030 should start.

Worried by the slowing rate of decline in extreme poverty, which raises “concerns about achieving the goal of ending poverty by 2030,” the World Bank in a press release in September 2018 called for “increased pro-poor investments.”

Such investments may, however, achieve little if it does not correspond with growing evidence of financial literacy, particularly regarding access to credit, experts who reviewed the book posit.

“Every economy that aspires to expand must understand the principle of effective credit and how to utilise smart credit towards production,” says Yele Okeremi, a professor of business strategy at Nobel International Business School, Ghana.

Due to the crucial role that credit system play at various points in the life-cycle of a venture and by extension in growing the economic potentials of a country, the knowledge of accessing credit could prove to be a more progressive and sustainable way of fighting poverty than any other strategy, especially in developing countries.

This assertion is somehow reinforced by comparing World Bank data with a ranking recently released by Interbrand, the publisher of the annual Best Global Brands report.

In the ranking, which shows movements of brands across the top 15 positions between 2000 and 2018, Coca-Cola retained the best brand until 2013 when it was displaced by Apple.

By 2018, it was in fifth place, and the top four brands are all ICT companies.

Though, a potent tool to eradicate poverty due to its low entry barrier, lean startup model, and a strong focus on human capital development, ICT’s reign in the global economy is not translating to a faster reduction in poverty, as would be expected.

“In the 25 years from 1990 to 2015, the extreme poverty rate dropped an average of a percentage point per year – from nearly 36 per cent to 10. But the rate dropped only one percentage point in the two years from 2013 to 2015,” the World Bank notes.

The cause of this dissonance could be traced partly, to low access to credit plaguing the ICT sector.

Even though almost every human endeavour has virtually succumbed to the new rules of ICT’s disruptive innovations, the sector itself is still subject to financial principles because access to credit cannot be coded -it can only be taught and learnt.

The problem over the years is that the expert knowledge needed to improve access credit has remained the exclusive preserve of the few who work in the finance sector, at whose mercy the myriad go-getters of this world exist.

Book’s input to discourse

It should, therefore, be cheering the news that Jerry Osagie, the author of the book, finds it necessary to provide access to that knowledge, which is the prized asset and the bragging right – if we may call it so – of his colleagues in the financial sector.

“Many books have been written on how banks and other financial institutions can lend money as well as apply best practices to lending while ensuring a loan portfolio with good quality and sustainable profit,” Jerry writes in the Introduction to the book, to underscore its purpose.

“However, not much has been written on how individuals, micro and small business owners and other corporate entities can borrow wisely and manage debt from the array of lending options available…”

This curtain-raiser tells us that lending opportunities are as diverse as there are those needing them, but few get to access to the needed loans and very fewer get to borrow profitably.

We have ‘many books’ containing knowledge needed by many but accessible only to few. “Borrowing Made Easy” is an attempt to flip this over and place in the potential borrower’s hands the requisite knowledge to borrow wisely and profitably.

‘Untangling knot’

By carefully untangling the web of the barrier to financial knowledge weaved using the thread of financial jargons, Jerry has opened the gate to us all into the closely guarded chambers of financial experts.

“Borrowing Made Easy” is written in simple language that is accessible to everyone with secondary education, at least.

Rasheed Olaoluwa, a former MD/CEO of Bank of Industry, in the forward to the book says its alternate title should be “Borrowing for Dummies”.

This is why the book can engender a paradigm shift capable of accelerating the global pursuit to end poverty.

The 140-page book, divided into five chapters, is handy enough to be taken around and read anywhere. It is amazing the vast knowledge that could be gained within the few hours needed to finish reading it.

Nuggets

Chapter 1: “A Person in Need of Cash” lays the foundation for different situations, the benefits and the risks of taking out a loan.

In essence, do not even consider borrowing if you are not in any of the situations, or if borrowing would not lead to any of the advantages or if any of the stated risks is too much a burden to bear.

This understanding is the beginning of wisdom as it relates to borrowing wisely.

Chapter 2: This is a compendium of the types of loans and the conditions under which they could be accessed. The key take away from this chapter is that the decision to borrow should be made only after “an understanding of your need, how best to meet it and at what cost to you now and in the future”.

Due to a dearth of knowledge in determining the type of loans they should access, borrowers are usually at the mercy of financial experts – who may or may not act in their best interest.

The urgency of the need for the loan usually outweighs the need to be cautious, and consequently, many have accessed loans they could not repay and have lost more than they gained. Such incidence should reduce with this book as it prepares everyone ahead of the need to borrow.

Chapter 3: “How you can borrow as an individual or business,” is the real deal.

It demystifies some myth surrounding taking out a loan, like the need for collateral and the danger of defaulting in the loan payment.

It states what you need to access loans and the most important is your income and how regular it is – not the collateral you are banking on. There are other crucial requirements like your credit history and identity.

This chapter explains to me why I might have missed out on a big contract around 2008.

I had worked with someone to prepare a tender for a multinational company, and despite being the underdog, we won.

It was a big contract that covered maintenance services for half of Nigeria. I thought banks should queue and even lobby to finance the contract. They would show interest at first sight but after they might have gone to do their ‘due diligence’, they would come back to reject it.

Chapter 4: “Understanding collateral in a borrowing relationship”, puts this important aspect of borrowing in proper context and explains the right perception we should have about it.

After reading it, I would not place a bet against the fact that many out there have the wrong perception of collateral.

Last word

The best benefit of reading “Borrowing Made Easy”, as I find, is that people can begin to take their credit-worthiness more seriously and proactively. Many do not think it wise to properly protect and nurture this “alter ego” of theirs until the need to access credit arises, by which time it may be too late as their credit-worthiness may appear malnourished.

I think that a good recommendation for those actively involved in social change is to ensure that all students demonstrate sufficient knowledge of this book by the time they exit secondary school.

Book Review: Flipping financial forte through “Borrowing Made Easy” Book title: Flipping financial forte through "Borrowing Made Easy" Reviewer: Segun Balogun Publisher: Grace Spring Place of publication: Lagos State…

#book review #Borrowing Made Easy #Jerry Osagie #News #Nigerian news #PREMIUM TIMES #premium times news

[crisnguyencb]

Online Marketing Made Simple: A Step-by-Step Guide

https://neilpatel.com/what-is-online-marketing/Do you know who Chandler Bolt is?

If you’re an online marketing nerd like me, you probably do.

But, if you’re part of the other 99.9% of the world who isn’t super excited about this “Internet marketing stuff,” you’ve probably never heard of this man.

So, what is he doing with this headline on Business Insider?

How did he get on there?

Is he rich or something? Yes, he is indeed.

That’s part of the beauty of online marketing.

This 21-year-old kid has made hundreds of thousands of dollars from his kitchen table.

No need for fame, magazine interviews, talk show visits, or acting classes (you know, to act in a blockbuster movie).

You have no clue who Chandler Bolt is. But he has made tons of money, and he’s also helping others do the same.

His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.

If you’re an introvert, that’s a cause to celebrate!

Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful.

Why? It involved a ton of networking.

You had to hire employees and build a huge company. Or, for a career in arts, music, movies, etc., you had to get every person in your industry to know you.

While connections are still a huge deal, today you can get them right from your couch (or from your living room floor in my case).

As a single individual, you can build a huge business from the comfort of your home after work, during your afternoons, and on your weekends.

I don’t think that I’m being overly dramatic when I say that online marketing is your shot at the life of your dreams.

Trust me — I would know.

I want you to have as much fun at work as these guys and I do. So, today I’ll introduce you to this world with my online marketing guide.

Note: Even if you’re deep down the rabbit hole already, you can still learn a ton of new things from the following examples.

If you’re interested in a particular topic, feel free to jump ahead:

Definition

Overview

SEO – Search Engine Optimization

On-Page SEO

Off-Page SEO

SEM – Search Engine Marketing

Content marketing

Why content marketing?

Social media marketing

Pay-per-click advertising

Everything that you need to know about Google AdWords

Affiliate marketing

Email marketing

Definition

If you’ve read my previous guide on digital marketing, you already know that it’s different.

Not every digital marketing campaign is automatically an online marketing effort.

According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

Want the drop-dead simple version of it?

Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.

There are seven major sub-categories of online marketing that I want to cover in this guide.

Overview

We’ve already talked about search engine optimization (SEO), and I showed you all of the important aspects of it that you have to get right.

Next to SEO, there’s search engine marketing (SEM), which is simply the paid version of SEO.

Marketers pay Google to display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) to their product landing pages.

Then there’s content marketing. This is where marketers try to create valuable media and content to distribute to potential future customers. This is the good guy version of online marketing where you mostly try to guilt people into buying.

Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services.

Pay per click advertising (or PPC) is similar to search engine marketing, but it isn’t limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

Affiliate marketing is a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each other’s products.

And finally, there’s email marketing, which some already consider old-school. But it’s still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.

You can already guess how big online marketing really is. You know how huge of a space each of these individual categories fill.

I mean, just think about how many social media platforms you can name off the top of your head:

Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit, StumbleUpon…

OK, you get the point.

I want to give you a good grip on all of these categories just like in our beginner’s guide, yet not drown you in the vast information that’s out there.

That’s why I’ll give you one example in each category of someone who absolutely crushes it in their niche along with some great points to help you get started.

Ready. Set. Go!

SEO – Search Engine Optimization

It goes without saying that I think Quick Sprout is one of the best sites when it comes to SEO (we’re kind of a big deal, I think).

Our Advanced Guide to SEO alone has gotten thousands of shares.

But, instead of spending an entire category bragging, I want to point you to someone who is a true search engine marketing ninja who has worked for us at Quick Sprout for quite some time.

I want to point him out not only because he has all of the SEO skills you need up his sleeve, but also because he is super underrated.

Every time I read an article like“15 SEO Gurus That You Should Know for 2015,” I’m shocked that he’s not on there.

Brian Dean, aka Backlinko, might be flying under the radar. But when you start Googling around and learning SEO, you’re bound to bump into him.

He outranks huge sites like Wikipedia, Forbes, and Copyblogger, and he completely dominates the SEO space with his super long case studies that provide actionable, step-by-step instructions for upping your SEO game.

Backlinko ranks #1 AND #2 for “how to get backlinks.”

What’s great about his blog is that instead of just rounding up SEO news like Search Engine Land and others do, he actually shows you how to implement good SEO techniques that work.

As I outlined in one of the previous guides in this series, SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Brian is one of the best sources on the web for you to learn how to do search engine marketing right.

For example, Brian recently published an article called “How to get backlinks with guestographics.”

There, he does two things.

1. He shows you the results that prove that the strategy works.

2. He gives you detailed steps that you can follow to execute it.

As a case study, he talks about someone who he’s helped pull off this strategy in their niche.

You see the results, and then you can just scroll down and follow along as you read. In this case, the steps are:

Step 1: Publish an Awesome Infographic

Step 2: Simple (But Effective) Link Prospecting

Step 3: Show Them Your Infographic

Step 4: Bribe Your Prospects With Free Content

Step 5: Get Your Contextual Links

That’s easy to follow, right? So, what’s the catch?

It’s hard to execute. It takes time.

And that’s the reason that not many people do it. Be one of the few who does and you’ll get the results.

Just check out this backlink that we got to a Quick Sprout infographic:

Do you want more proof?

Go through the entire Backlinko blog. You’ll find fewer than 40 posts over the last several years.

If Brian’s SEO didn’t work, then he would never have been able to grow Backlinko to 100,000+ monthly readers, 100,000 email subscribers, and such a massive SEO brand with fewer than 40 blog posts.

The following three blog posts are the best ones to help you get started:

How to rank for any keyword

Link Building: The Definitive Guide

Google’s 200 Ranking Factors: The Complete List

Within search engine optimization, there are two big sectors to be aware of:

On-page and off-page SEO. Let’s dive into each.

On-Page SEO

Over the past few years, Google has made numerous updates to their algorithms.

Data tells us that Google makes up to 600 changes to their algorithm every single year.

It’s almost impossible to keep up with Google’s rapid pace and changing user behavior.

But one thing that’s remained relatively constant is conducting on-page SEO.

Most on-page activities for SEO aren’t linked to direct ranking factors, but rather to indirect factors like click-through rate and time on site.

For example, an on-page SEO task that’s common is to optimize your meta description and title tag:

Your title tag and meta description are what shows up on a given Google search result. For example, if someone searches for “SEO Tips,” my post will show up with the headline and description that I’ve personally customized.

While placing keywords in the title and description can help users navigate the content faster (as seen by the bolded text), it doesn’t directly increase rankings.

So simply stuffing keywords in your meta and title tags isn’t an option.

But they do contribute to click-through rate. When your title tags and meta descriptions are more compelling or related to the topic that someone is searching for, you can expect higher click-through rates.

And the higher the CTR, the higher the chance of ranking better.

Google is all about providing the best user experience possible. So if Google notices that your post that ranks at #10 is getting a higher CTR than the post above you, they will move your content up.

On-page SEO consists of a few major elements to be aware of:

Crawl errors

Keyword research

Page optimization

Speed

In this section, I’ll walk you through how you can improve each of these elements to get your on-page SEO on the right track.

Crawl errors

Crawl errors can be anything from a 404 error (broken link) to duplicate content. And all of these issues can plague your website with:

Slow speeds

Impacted rankings

Penalties from Google

Increased risk of users leaving your site (bouncing)

If you’ve ever seen this on your site, it’s a broken link error that can cause major problems:

For example, 404 errors can impact your traffic heavily if another external source is linking to them.

If you’ve gotten your content featured on another site, but the link is broken, you’re losing out on tons of traffic.

One of the fastest tools to fix crawl errors that could be harming your site is Screaming Frog.

It’s a technical SEO tool that can scan your website for free, telling you detailed information on what you need to fix and how to do it:

When scanning your site, be sure to look for common problem areas like:

Duplicate or missing content

404 errors

These issues are all too common on the majority of sites.

Keyword research

Keyword research is a fundamental process in any online marketing game plan for SEO.

Keywords are what you search in a search engine to find the content you are looking for.

For example, type “SEO Guide” into Google — that would be a keyword. And pages can target these keywords to compete in the rankings.

There are a few types of keywords to be aware of before conducting a basic keyword research strategy. There are two major kinds:

Long-tail keywords: Long-tail keywords are longer keywords made up of 3-5+ words. They are often easier to target due to specificity, less traffic, and less competition.

Head keywords: Head or short-tail keywords are one-word or two-word keywords that are more general. For example, “basketball shoes” would be a competitive head keyword.

A good SEO strategy will target a mixture of both of these kinds of terms.

Short-tail keywords will be much more competitive because they are more general (and therefore have a higher volume).

On the other hand, long-tail keywords will get you less traffic but will convert better:

To conduct keyword research, all you need to do is head to a keyword tool like Moz or the AdWords Keyword Planner.

Simply start by entering the basic topic that you want to cover for your next post or page:

Searching for your basic keyword will give you a list of metrics telling you the volume (how many searches per month), difficulty (competition ranking for it), and the number of clicks that come from organic search.

Lastly, it will also give you keyword suggestions.

Generally speaking, when looking to target keywords for your next blog post, you want to find long-tail terms with higher volumes and lower difficulty scores.

Then, you can take that keyword and follow the next steps under page optimization!

Page optimization

Page optimization is a critical step in the process of SEO. Page optimization involves doing a few basic tasks to optimize your page for specific keywords and for search engines.

Remember: You’re writing content and optimizing pages for both the user and the search engine.

Everything from URLs to internal links can have an impact on your page performance.

This on-page SEO checklist from Backlinko is one of my favorite ways to stay on top of every new blog post that I write:

All of these factors help you to both add context to the page for Google and structure it in a friendly way for the user.

For example, when you search for an article on Google, you expect to get something similar to your search:

Everything from the permalink (URL) to the title and structure of your post (h1 and h2 headings) makes a difference in how Google scans your content and how user-friendly it is.

The better on-page optimization you have, the longer users will stay around to consume your content.

Plus, optimizing things like internal links (where you link to another article on your site from a new post) will help you drive users throughout your entire site.

Always be sure to follow the on-page SEO cheat sheet above when you write new blog posts.

Improve your page speed

One of the biggest factors for success is improving the speed at which your page loads.

When it comes to SEO, you want your content to load fast. Google prefers websites that load fast as well.

Studies have shown time and time again that top-ranking sites are faster than their lower-ranking competitors:

According to their latest reports, as page load times increase by just a few seconds, the likelihood that someone will leave your site increases dramatically.

If your site loads in ten seconds, you can expect users to run for the hills.

Google’s current standards state that best practices are three seconds or below. Yet the majority of businesses in every industry are still too slow:

Thankfully, Google offers free tools like Test My Site and Pagespeed Insights. Each of these can help you improve your site speed dramatically.

When you improve your site speeds, you can expect users to stay around on your site, reducing bounce rates that can negatively impact your organic rankings.

Always continue to test your site speed and improve where you can. These tools will help you fix any lingering problems by offering detailed, step-by-step solutions under each problem area.

Off-Page SEO

What’s off-page SEO? It’s simply the opposite of on-page SEO.

That means that it’s all of the factors and activities that you can do (off-page) to raise the ranking of your site on search engines.

There are a few major ways that off-page SEO comes into play. Everything from link building to social promotion and content syndication can improve your off-page SEO.

Even things like guest blogging or writing a promotional piece on another site can result in a link (i.e., off-page SEO).

Here are a few ways to rank higher with off-page SEO.

Related Article: https://neilpatel.com/what-is-online-marketing/

More Article: http://digital-marketing-coach.tumblr.com/

[cvowlindia-blog]

The Ultimate Cheat Sheet on Professional Resume Making

Professional Resume Making can be quite tedious, isn’t it? A resume maker has to think right from the contents of the resume to the design and language to be employed. And in spite of all the brainstorming, time and energy invested, the end result often turns out to be rejection.

What is it that a resume maker needs to do to ensure that his/her resume gets through the initial scrutiny and that he/she receives a call for an interview? How to make a resume that is professionally appealing?

While the instant solution to this problem of how to create a resume that has a decent resume template and can be considered a good resume is to seek the help of professional resume writers. However, a resume maker shouldn’t be so keen on adopting what should but be the last resort.

In this blog post, we present to you the ultimate cheat sheet that every professional resume maker desperately looks for. These are some of the most simple and yet most overlooked aspects of a resume format:

1) Have a professional email address

Resume writing implies that one has to furnish one’s contact details. Whether you choose to drop a hard copy of your resume at the office or email the soft copy, your email address is presented in both.

And having immature, funny and unprofessional email addresses indirectly tells the recruiter that “I am not very good at separating the personal from the professional.” This is usually enough reason for the employers to turn you down.

They might as well stop reading any further and consider the next resume in line. Therefore it is vital that you have a plain and straight email address as a resume maker especially for your official purposes even if you choose to have another email address for other purposes.

Another reason why having a professional email address is important is to avoid spam and directly receive emails that are of use to you. I am one of those individuals who use the same email address for all purposes and I can’t even begin describing how messy my inbox looks.

From new post alerts from all YouTube channels you subscribe to, to newsletters from various websites you don’t even remember visiting, you tend to receive all kinds of mail and in this process, often the important ones pertaining to jobs you’ve applied for taking a back seat.

2) Customized resume for every job

Every job that you apply for probably receives a minimum of hundred other job applications. You can imagine the competition you will be facing.

If you believe that framing the perfect resume and sending it out everywhere will fetch you job offers then I am afraid you’re up to be disappointed because if your resume isn’t in line with what the job demands then you barely stand any chance of being short-listed!

As resume maker, you should take a little pain to make a few changes here and there in your primary resume or seek the help of some online resume maker for the same if you are too reluctant to do it on your own.

One way of going about this is conducting a careful study of the job description and jotting down the precise requirements of the job and expectations of the firm.

The next step would be to frame the sentences and points in your resume in such a way that the recruiter is compelled to believe that indeed you are what he/she is looking for.

3) Mention of ATS friendly keywords

For those who never heard what an ATS is, it stands for Applicant Tracking System (ATS) and is basically an electronic technique employed by hiring authorities wherein the resumes you send undergo a machine-based scrutiny.

The machine looks for particular keywords in your resume that are most relevant to the job. Failing to find these would mean that your resume is most likely not going to be short-listed.

ATS is a relatively new method and hence its lack of awareness among job seekers. Always Google the keywords that are relevant to the job sought and make it a point to mention them in your resume.

In today’s time, only when a resume maker uses the ATS friendly words does he stand a chance to go through this initial mechanized test.

4) A legible font

On the very first resume I submitted to an agency a few years back, I put in a lot of effort to frame everything in a way that would please the employer and therefore I thought that using my favorite font would be the best. And so I did! And alas I never heard anything from that firm.

Well, over the years when I gathered more knowledge about stuff, I realized that my favorite font does not fit the requirements of a professional resume!

As a resume maker, you should always use legible and formal fonts such as Arial or Calibri. The blunder I did was that I used Comic sans which is but very childish looking.

Therefore a vital thing every resume maker should focus on is the use of fonts that are readable and in a size between 10-12. Font sizes less than or more than that is not advisable to be used on resumes.

5) Reference to keywords mentioned in the job description

Like I always say, you must give the employer what he is looking for and not what you have prepared. As a resume maker, you must know how to use your limited skills in such a way that you allure the recruiter.

That is where your wittiness and smartness comes to test. You might be a good teacher but what if the post is of a librarian?

In such a case, you as a resume maker have to tell them that having had the experience of teaching students for this many years, you are well-versed with a wide range of books and would be just right for the job because you would be able to categorize books into sections better than others.

So how do you go about this? The simplest way is to keenly observe the job description and understand what exactly are the skills the recruiters are looking for in a candidate.

With that done, you can go ahead and frame a resume where you put in all those keywords in a way that I did the above example.

6) Always revise for errors

The task of a resume maker doesn’t end with a mere formulation of a resume. Just like our teachers advised us to revise our answer sheets before submitting, so does this cheat sheet advice to revise your resume for grammatical errors, typos or other errors in the information provided.

If you religiously revise your resume then you stand no chance of getting rejected for trivial reasons like typing errors which are quite embarrassing reasons to not get short-listed for!

7) Focus on achievements and not positions

When mentioning your experience in a resume, a resume maker must always try and emphasize more on end results rather than mentioning the prestigious positions you held.

You might have been the event manager of a company of repute but try focusing and mentioning more of the various events you managed and organized successfully that was beneficial for the company.

But this is easier said than done, isn’t it? I know that putting together your achievements could be tedious but nonetheless, you should try doing it as it will come to your aid.

And in case you aren’t confident on how to go about it then consider seeking the help of resume writing services available online.

Our site too provides this much-needed assistance to resume makers who face difficulty, so do visit us at CV Owl where our experts are always ready and glad to make your resume better.

8) Add links to your social media accounts and personal blogs etc

It’s a world where virtual contact and impressions get formulated faster than real encounters. And hence it is so important that you mention the links to all of your social media accounts so that the employers can locate you online and understand your true worth.

Also, if a resume maker is skilled at other things such as blogging or runs a YouTube channel then there is no reason why he/she shouldn’t mention that. A resume is the only place where bragging doesn’t make you look flamboyant, make sure you use it to your advantage!

9) Have a decent cover letter

The best resume format always talks about having a cover letter that is decently framed and provides a just introduction to what follows in the resume.

The task of a resume maker is not confined to writing a resume alone; a resume maker must also formulate the cover letter approaching a given firm in a condescending yet humble way.

10) Always follow up post submitting a resume

Just like contesting the elections alone won’t win you a seat in the governing body, similarly, submitting a well-framed resume alone is hardly likely to fetch you a job.

As a resume maker, once you are done framing and submitting the best resume that you humanly could, you should try and follow up with the hiring firm. Confused!?

Well, you are not supposed to go to their office and ask every day if you’ve made through because it gets you thrown out instead. What you need to do is follow up via unofficial means.

You can befriend one of their employees and get the inner information regarding recruitments out. These are mere tactics of getting oneself an edge over other candidates in this world of cutthroat competition.

We hope this piece on the ultimate cheat sheet every resume maker looks for has been of some help to you and would assist you when you sit to create your resume. Feel free to share your comments and opinions. Also, follow us on Twitter and Facebook

#Free Resume maker #resume generator

[bizmediaweb]

The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy?

Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

What kind of “first impression” are you currently making in representing your personal brand?

For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another.

Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you?

Why LinkedIn profile optimization matters – and how to do it well

LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your target audience. This involves, among other things, having a professional photo of yourself, having compelling and client-focused descriptions in the various sections of your LinkedIn profile, and establishing your credibility.

If you haven’t made this a priority yet, there are a number of invaluable advantages to taking the time to optimize your LinkedIn profile. Some of these advantages include:

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Faciliate relationships with decision makers

Stand out and leave a lasting impression

So let me dive right into the specfic steps I go through when helping my clients develop a compelling personal brand and do a complete LinkedIn profile optimization for them.

7 Steps to Your Complete LinkedIn Profile Optimization

  An effective LinkedIn profile optimization process can be broken down into seven simple, yet significant components. Each step represents a crucial element in your overall LinkedIn profile optimization strategy that serves a specific function.

Step 1. Get Found

The first step, of course, is getting found. If your ideal clients can’t find you, then nothing else that you do on LinkedIn will matter.

Right out of the gate, you need to make sure of three things: one, that you are building your LinkedIn network with your ideal clients, two, that you can be easily found on LinkedIn, and three, that the people you want to attract will like what they’ll find.

With regard to the first point, you need to be actively building your network with your ideal clients because if you aren’t a 1st, 2nd, or 3rd degree connection or share a LinkedIn Group, you will not show up in their search results. This means that no matter how well your LinkedIn profile is written or how well optimized it is, they will not find you when they search for someone who does what you do.

As for the second point, you’ll have to cover all your bases. Put the right keywords and search terms throughout your profile, taking into consideration that at times people will be searching for what you offer and you want to show up at the top of the search results when that happens.

In regards to the third point, when you are found you want to make sure your profile resonates with your ideal prospects and clients.

Step 2. Your Why Story

Okay, so you’ve been found by your target audience. That’s great, but getting found isn’t enough. Without giving them a compelling reason to pay any attention to you or what you have to say, you can guarantee that they’ll just skip over your profile and move on to the next person.

The only thing that differentiates you from your competitors is your story. Remember this conventional piece of marketing wisdom: Always have your “why” story ready. What is your purpose? What drives you? Why do you do what you do?

You also want to let your reader know what problems you can solve — essentially, how you can help them — and give them insights on how you solve the specific problems they are facing.

Step 3. Credibility

Any relationship between you and your target audience must be built upon a strong foundation of trust. As your profile is the first thing they’ll get to see about you, it has to be clear in demonstrating that you are, indeed, credible and worthy of their trust and confidence.

The question is, what would make you appear to be credible in their eyes? Simple:

Recommendations from people who know you and have worked with you is the best way to establish your credibility. The more recommendations you have and the more detailed each one is, the greater your ability will be to establish trust with those who read your profile.

While they do not hold the same weight as recommendations, there is still much social proof to be found in skills that have been frequently endorsed. Think about this for a minute, if you saw some one with a skill endorsement of 10 and someone with 99+, who would you be more likely to want to work with?

Your achievements and your experience also help to further establish your credibility. Honors, awards, and any form of recognition or accolades will raise your reputation as far as your target audience is concerned. This is where you will include some of your bragging rights, whether that be publications you’ve contributed to or any other accomplishments. Lastly, you might share high profile clients you’ve worked with, and any other form of social proof to give you extra credibility.

Step 4. Ideal Clients

After you’ve taken care of all the details surrounding your story and establishing your credibility, it’s time to shift the focus to your ideal clients. Who are they? Are you sure that you have a clear idea of who they are and what challenges they face? If an ideal client were to read your profile, will they quickly realize that you could be the solution they are looking for to solve a problem they are currently facing?

Remember that the ultimate goal to your LinkedIn profile optimization is to reach out to the members of your target audience who would make the best clients. Make sure your summary and experience sections highlight exactly who your ideal clients are and how you can help them.

Step 5. CTA (Call to Action)

Basically, a CTA (or call to action) answers one question: “What do you want the reader to do next?” Without adding this one small, but but very important thing to your profile, most people will leave your profile without every taking any form of action.

CTA’s can come in different forms and with different purposes. You can create a CTA to invite your readers to download a free resource, schedule a consultation, email or call you, and so on. Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Make it easy for potential prospects to know what to do next and tell them exactly what you want them to do with your CTA.

Step 6. Authority

In this phase, you must demonstrate your knowledge of how you can solve the problems your ideal clients have. Include within your profile some additional resources that help to position your authority, such as LinkedIn Publisher posts, or a video of you speaking or teaching on your topic.

Step 7. Stand Out

Ultimately, effective LinkedIn profile optimization involves making sure that you will be noticed in the vast ocean of players in your industry. Grab your rightful piece of the pie with a professional and compelling LinkedIn profile that:

Includes a professional headshot as your profile photo

Showcases a headline that captures the attention of your ideal clients

Includes rich media (videos, slide share presentations or PDF’s)

A professional cover photo

Recommendations and endorsements for social proof

When you optimize your LinkedIn profile, you leave a lasting impression.

Seven seconds — in reality, that’s all the time you get to wow a potential client, whether in person or on the digital realm.

Furthermore, an optimized LinkedIn profile is the difference between a decision maker you want to connect with, accepting your connection request or clicking the “ignore” button.

Given this fact, wouldn’t you want to put your best foot forward?

Whether you’re out to attract potential business partners, recruiters, employees, or new clients, having a stellar LinkedIn profile that enhances your professional brand essentially gives them more reasons to not only connect with you, but also to trust you.

An optimized LinkedIn profile is necessary for your social selling and lead generation efforts.

On top of all of the benefits stated above, taking the time to do a complete LinkedIn profile optimization can greatly contribute to your digital selling efforts. Credibility and authority play an important role in successful social selling and lead generation strategies, and when it comes to LinkedIn, there’s no better way to ensure that than with a fully updated and optimized profile.

Many people struggle when it comes to writing about themselves. If you’re having difficulty creating a compelling LinkedIn profile, click here to learn more about our LinkedIn profile development service.

  The post The Ultimate Guide to LinkedIn Profile Optimization appeared first on Top Dog Social Media.

The Ultimate Guide to LinkedIn Profile Optimization published first on http://ift.tt/2u73Z29

[unifiedsocialblog]

The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy?

Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

What kind of “first impression” are you currently making in representing your personal brand?

For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another.

Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you?

Why LinkedIn profile optimization matters – and how to do it well

LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your target audience. This involves, among other things, having a professional photo of yourself, having compelling and client-focused descriptions in the various sections of your LinkedIn profile, and establishing your credibility.

If you haven’t made this a priority yet, there are a number of invaluable advantages to taking the time to optimize your LinkedIn profile. Some of these advantages include:

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Faciliate relationships with decision makers

Stand out and leave a lasting impression

So let me dive right into the specfic steps I go through when helping my clients develop a compelling personal brand and do a complete LinkedIn profile optimization for them.

7 Steps to Your Complete LinkedIn Profile Optimization

  An effective LinkedIn profile optimization process can be broken down into seven simple, yet significant components. Each step represents a crucial element in your overall LinkedIn profile optimization strategy that serves a specific function.

Step 1. Get Found

The first step, of course, is getting found. If your ideal clients can’t find you, then nothing else that you do on LinkedIn will matter.

Right out of the gate, you need to make sure of three things: one, that you are building your LinkedIn network with your ideal clients, two, that you can be easily found on LinkedIn, and three, that the people you want to attract will like what they’ll find.

With regard to the first point, you need to be actively building your network with your ideal clients because if you aren’t a 1st, 2nd, or 3rd degree connection or share a LinkedIn Group, you will not show up in their search results. This means that no matter how well your LinkedIn profile is written or how well optimized it is, they will not find you when they search for someone who does what you do.

As for the second point, you’ll have to cover all your bases. Put the right keywords and search terms throughout your profile, taking into consideration that at times people will be searching for what you offer and you want to show up at the top of the search results when that happens.

In regards to the third point, when you are found you want to make sure your profile resonates with your ideal prospects and clients.

Step 2. Your Why Story

Okay, so you’ve been found by your target audience. That’s great, but getting found isn’t enough. Without giving them a compelling reason to pay any attention to you or what you have to say, you can guarantee that they’ll just skip over your profile and move on to the next person.

The only thing that differentiates you from your competitors is your story. Remember this conventional piece of marketing wisdom: Always have your “why” story ready. What is your purpose? What drives you? Why do you do what you do?

You also want to let your reader know what problems you can solve — essentially, how you can help them — and give them insights on how you solve the specific problems they are facing.

Step 3. Credibility

Any relationship between you and your target audience must be built upon a strong foundation of trust. As your profile is the first thing they’ll get to see about you, it has to be clear in demonstrating that you are, indeed, credible and worthy of their trust and confidence.

The question is, what would make you appear to be credible in their eyes? Simple:

Recommendations from people who know you and have worked with you is the best way to establish your credibility. The more recommendations you have and the more detailed each one is, the greater your ability will be to establish trust with those who read your profile.

While they do not hold the same weight as recommendations, there is still much social proof to be found in skills that have been frequently endorsed. Think about this for a minute, if you saw some one with a skill endorsement of 10 and someone with 99+, who would you be more likely to want to work with?

Your achievements and your experience also help to further establish your credibility. Honors, awards, and any form of recognition or accolades will raise your reputation as far as your target audience is concerned. This is where you will include some of your bragging rights, whether that be publications you’ve contributed to or any other accomplishments. Lastly, you might share high profile clients you’ve worked with, and any other form of social proof to give you extra credibility.

Step 4. Ideal Clients

After you’ve taken care of all the details surrounding your story and establishing your credibility, it’s time to shift the focus to your ideal clients. Who are they? Are you sure that you have a clear idea of who they are and what challenges they face? If an ideal client were to read your profile, will they quickly realize that you could be the solution they are looking for to solve a problem they are currently facing?

Remember that the ultimate goal to your LinkedIn profile optimization is to reach out to the members of your target audience who would make the best clients. Make sure your summary and experience sections highlight exactly who your ideal clients are and how you can help them.

Step 5. CTA (Call to Action)

Basically, a CTA (or call to action) answers one question: “What do you want the reader to do next?” Without adding this one small, but but very important thing to your profile, most people will leave your profile without every taking any form of action.

CTA’s can come in different forms and with different purposes. You can create a CTA to invite your readers to download a free resource, schedule a consultation, email or call you, and so on. Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Make it easy for potential prospects to know what to do next and tell them exactly what you want them to do with your CTA.

Step 6. Authority

In this phase, you must demonstrate your knowledge of how you can solve the problems your ideal clients have. Include within your profile some additional resources that help to position your authority, such as LinkedIn Publisher posts, or a video of you speaking or teaching on your topic.

Step 7. Stand Out

Ultimately, effective LinkedIn profile optimization involves making sure that you will be noticed in the vast ocean of players in your industry. Grab your rightful piece of the pie with a professional and compelling LinkedIn profile that:

Includes a professional headshot as your profile photo

Showcases a headline that captures the attention of your ideal clients

Includes rich media (videos, slide share presentations or PDF’s)

A professional cover photo

Recommendations and endorsements for social proof

When you optimize your LinkedIn profile, you leave a lasting impression.

Seven seconds — in reality, that’s all the time you get to wow a potential client, whether in person or on the digital realm.

Furthermore, an optimized LinkedIn profile is the difference between a decision maker you want to connect with, accepting your connection request or clicking the “ignore” button.

Given this fact, wouldn’t you want to put your best foot forward?

Whether you’re out to attract potential business partners, recruiters, employees, or new clients, having a stellar LinkedIn profile that enhances your professional brand essentially gives them more reasons to not only connect with you, but also to trust you.

An optimized LinkedIn profile is necessary for your social selling and lead generation efforts.

On top of all of the benefits stated above, taking the time to do a complete LinkedIn profile optimization can greatly contribute to your digital selling efforts. Credibility and authority play an important role in successful social selling and lead generation strategies, and when it comes to LinkedIn, there’s no better way to ensure that than with a fully updated and optimized profile.

Many people struggle when it comes to writing about themselves. If you’re having difficulty creating a compelling LinkedIn profile, click here to learn more about our LinkedIn profile development service.

  The post The Ultimate Guide to LinkedIn Profile Optimization appeared first on Top Dog Social Media.

The Ultimate Guide to LinkedIn Profile Optimization published first on http://ift.tt/2rEvyAw

[bizmediaweb]

The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy?

Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

What kind of “first impression” are you currently making in representing your personal brand?

For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another.

Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you?

Why LinkedIn profile optimization matters – and how to do it well

LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your target audience. This involves, among other things, having a professional photo of yourself, having compelling and client-focused descriptions in the various sections of your LinkedIn profile, and establishing your credibility.

If you haven’t made this a priority yet, there are a number of invaluable advantages to taking the time to optimize your LinkedIn profile. Some of these advantages include:

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Faciliate relationships with decision makers

Stand out and leave a lasting impression

So let me dive right into the specfic steps I go through when helping my clients develop a compelling personal brand and do a complete LinkedIn profile optimization for them.

7 Steps to Your Complete LinkedIn Profile Optimization

  An effective LinkedIn profile optimization process can be broken down into seven simple, yet significant components. Each step represents a crucial element in your overall LinkedIn profile optimization strategy that serves a specific function.

Step 1. Get Found

The first step, of course, is getting found. If your ideal clients can’t find you, then nothing else that you do on LinkedIn will matter.

Right out of the gate, you need to make sure of three things: one, that you are building your LinkedIn network with your ideal clients, two, that you can be easily found on LinkedIn, and three, that the people you want to attract will like what they’ll find.

With regard to the first point, you need to be actively building your network with your ideal clients because if you aren’t a 1st, 2nd, or 3rd degree connection or share a LinkedIn Group, you will not show up in their search results. This means that no matter how well your LinkedIn profile is written or how well optimized it is, they will not find you when they search for someone who does what you do.

As for the second point, you’ll have to cover all your bases. Put the right keywords and search terms throughout your profile, taking into consideration that at times people will be searching for what you offer and you want to show up at the top of the search results when that happens.

In regards to the third point, when you are found you want to make sure your profile resonates with your ideal prospects and clients.

Step 2. Your Why Story

Okay, so you’ve been found by your target audience. That’s great, but getting found isn’t enough. Without giving them a compelling reason to pay any attention to you or what you have to say, you can guarantee that they’ll just skip over your profile and move on to the next person.

The only thing that differentiates you from your competitors is your story. Remember this conventional piece of marketing wisdom: Always have your “why” story ready. What is your purpose? What drives you? Why do you do what you do?

You also want to let your reader know what problems you can solve — essentially, how you can help them — and give them insights on how you solve the specific problems they are facing.

Step 3. Credibility

Any relationship between you and your target audience must be built upon a strong foundation of trust. As your profile is the first thing they’ll get to see about you, it has to be clear in demonstrating that you are, indeed, credible and worthy of their trust and confidence.

The question is, what would make you appear to be credible in their eyes? Simple:

Recommendations from people who know you and have worked with you is the best way to establish your credibility. The more recommendations you have and the more detailed each one is, the greater your ability will be to establish trust with those who read your profile.

While they do not hold the same weight as recommendations, there is still much social proof to be found in skills that have been frequently endorsed. Think about this for a minute, if you saw some one with a skill endorsement of 10 and someone with 99+, who would you be more likely to want to work with?

Your achievements and your experience also help to further establish your credibility. Honors, awards, and any form of recognition or accolades will raise your reputation as far as your target audience is concerned. This is where you will include some of your bragging rights, whether that be publications you’ve contributed to or any other accomplishments. Lastly, you might share high profile clients you’ve worked with, and any other form of social proof to give you extra credibility.

Step 4. Ideal Clients

After you’ve taken care of all the details surrounding your story and establishing your credibility, it’s time to shift the focus to your ideal clients. Who are they? Are you sure that you have a clear idea of who they are and what challenges they face? If an ideal client were to read your profile, will they quickly realize that you could be the solution they are looking for to solve a problem they are currently facing?

Remember that the ultimate goal to your LinkedIn profile optimization is to reach out to the members of your target audience who would make the best clients. Make sure your summary and experience sections highlight exactly who your ideal clients are and how you can help them.

Step 5. CTA (Call to Action)

Basically, a CTA (or call to action) answers one question: “What do you want the reader to do next?” Without adding this one small, but but very important thing to your profile, most people will leave your profile without every taking any form of action.

CTA’s can come in different forms and with different purposes. You can create a CTA to invite your readers to download a free resource, schedule a consultation, email or call you, and so on. Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Make it easy for potential prospects to know what to do next and tell them exactly what you want them to do with your CTA.

Step 6. Authority

In this phase, you must demonstrate your knowledge of how you can solve the problems your ideal clients have. Include within your profile some additional resources that help to position your authority, such as LinkedIn Publisher posts, or a video of you speaking or teaching on your topic.

Step 7. Stand Out

Ultimately, effective LinkedIn profile optimization involves making sure that you will be noticed in the vast ocean of players in your industry. Grab your rightful piece of the pie with a professional and compelling LinkedIn profile that:

Includes a professional headshot as your profile photo

Showcases a headline that captures the attention of your ideal clients

Includes rich media (videos, slide share presentations or PDF’s)

A professional cover photo

Recommendations and endorsements for social proof

When you optimize your LinkedIn profile, you leave a lasting impression.

Seven seconds — in reality, that’s all the time you get to wow a potential client, whether in person or on the digital realm.

Furthermore, an optimized LinkedIn profile is the difference between a decision maker you want to connect with, accepting your connection request or clicking the “ignore” button.

Given this fact, wouldn’t you want to put your best foot forward?

Whether you’re out to attract potential business partners, recruiters, employees, or new clients, having a stellar LinkedIn profile that enhances your professional brand essentially gives them more reasons to not only connect with you, but also to trust you.

An optimized LinkedIn profile is necessary for your social selling and lead generation efforts.

On top of all of the benefits stated above, taking the time to do a complete LinkedIn profile optimization can greatly contribute to your digital selling efforts. Credibility and authority play an important role in successful social selling and lead generation strategies, and when it comes to LinkedIn, there’s no better way to ensure that than with a fully updated and optimized profile.

Many people struggle when it comes to writing about themselves. If you’re having difficulty creating a compelling LinkedIn profile, click here to learn more about our LinkedIn profile development service.

  The post The Ultimate Guide to LinkedIn Profile Optimization appeared first on Top Dog Social Media.

The Ultimate Guide to LinkedIn Profile Optimization published first on http://ift.tt/2u73Z29

[bizmediaweb]

The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy?

Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

What kind of “first impression” are you currently making in representing your personal brand?

For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another.

Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you?

Why LinkedIn profile optimization matters – and how to do it well

LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your target audience. This involves, among other things, having a professional photo of yourself, having compelling and client-focused descriptions in the various sections of your LinkedIn profile, and establishing your credibility.

If you haven’t made this a priority yet, there are a number of invaluable advantages to taking the time to optimize your LinkedIn profile. Some of these advantages include:

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Faciliate relationships with decision makers

Stand out and leave a lasting impression

So let me dive right into the specfic steps I go through when helping my clients develop a compelling personal brand and do a complete LinkedIn profile optimization for them.

7 Steps to Your Complete LinkedIn Profile Optimization

  An effective LinkedIn profile optimization process can be broken down into seven simple, yet significant components. Each step represents a crucial element in your overall LinkedIn profile optimization strategy that serves a specific function.

Step 1. Get Found

The first step, of course, is getting found. If your ideal clients can’t find you, then nothing else that you do on LinkedIn will matter.

Right out of the gate, you need to make sure of three things: one, that you are building your LinkedIn network with your ideal clients, two, that you can be easily found on LinkedIn, and three, that the people you want to attract will like what they’ll find.

With regard to the first point, you need to be actively building your network with your ideal clients because if you aren’t a 1st, 2nd, or 3rd degree connection or share a LinkedIn Group, you will not show up in their search results. This means that no matter how well your LinkedIn profile is written or how well optimized it is, they will not find you when they search for someone who does what you do.

As for the second point, you’ll have to cover all your bases. Put the right keywords and search terms throughout your profile, taking into consideration that at times people will be searching for what you offer and you want to show up at the top of the search results when that happens.

In regards to the third point, when you are found you want to make sure your profile resonates with your ideal prospects and clients.

Step 2. Your Why Story

Okay, so you’ve been found by your target audience. That’s great, but getting found isn’t enough. Without giving them a compelling reason to pay any attention to you or what you have to say, you can guarantee that they’ll just skip over your profile and move on to the next person.

The only thing that differentiates you from your competitors is your story. Remember this conventional piece of marketing wisdom: Always have your “why” story ready. What is your purpose? What drives you? Why do you do what you do?

You also want to let your reader know what problems you can solve — essentially, how you can help them — and give them insights on how you solve the specific problems they are facing.

Step 3. Credibility

Any relationship between you and your target audience must be built upon a strong foundation of trust. As your profile is the first thing they’ll get to see about you, it has to be clear in demonstrating that you are, indeed, credible and worthy of their trust and confidence.

The question is, what would make you appear to be credible in their eyes? Simple:

Recommendations from people who know you and have worked with you is the best way to establish your credibility. The more recommendations you have and the more detailed each one is, the greater your ability will be to establish trust with those who read your profile.

While they do not hold the same weight as recommendations, there is still much social proof to be found in skills that have been frequently endorsed. Think about this for a minute, if you saw some one with a skill endorsement of 10 and someone with 99+, who would you be more likely to want to work with?

Your achievements and your experience also help to further establish your credibility. Honors, awards, and any form of recognition or accolades will raise your reputation as far as your target audience is concerned. This is where you will include some of your bragging rights, whether that be publications you’ve contributed to or any other accomplishments. Lastly, you might share high profile clients you’ve worked with, and any other form of social proof to give you extra credibility.

Step 4. Ideal Clients

After you’ve taken care of all the details surrounding your story and establishing your credibility, it’s time to shift the focus to your ideal clients. Who are they? Are you sure that you have a clear idea of who they are and what challenges they face? If an ideal client were to read your profile, will they quickly realize that you could be the solution they are looking for to solve a problem they are currently facing?

Remember that the ultimate goal to your LinkedIn profile optimization is to reach out to the members of your target audience who would make the best clients. Make sure your summary and experience sections highlight exactly who your ideal clients are and how you can help them.

Step 5. CTA (Call to Action)

Basically, a CTA (or call to action) answers one question: “What do you want the reader to do next?” Without adding this one small, but but very important thing to your profile, most people will leave your profile without every taking any form of action.

CTA’s can come in different forms and with different purposes. You can create a CTA to invite your readers to download a free resource, schedule a consultation, email or call you, and so on. Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Make it easy for potential prospects to know what to do next and tell them exactly what you want them to do with your CTA.

Step 6. Authority

In this phase, you must demonstrate your knowledge of how you can solve the problems your ideal clients have. Include within your profile some additional resources that help to position your authority, such as LinkedIn Publisher posts, or a video of you speaking or teaching on your topic.

Step 7. Stand Out

Ultimately, effective LinkedIn profile optimization involves making sure that you will be noticed in the vast ocean of players in your industry. Grab your rightful piece of the pie with a professional and compelling LinkedIn profile that:

Includes a professional headshot as your profile photo

Showcases a headline that captures the attention of your ideal clients

Includes rich media (videos, slide share presentations or PDF’s)

A professional cover photo

Recommendations and endorsements for social proof

When you optimize your LinkedIn profile, you leave a lasting impression.

Seven seconds — in reality, that’s all the time you get to wow a potential client, whether in person or on the digital realm.

Furthermore, an optimized LinkedIn profile is the difference between a decision maker you want to connect with, accepting your connection request or clicking the “ignore” button.

Given this fact, wouldn’t you want to put your best foot forward?

Whether you’re out to attract potential business partners, recruiters, employees, or new clients, having a stellar LinkedIn profile that enhances your professional brand essentially gives them more reasons to not only connect with you, but also to trust you.

An optimized LinkedIn profile is necessary for your social selling and lead generation efforts.

On top of all of the benefits stated above, taking the time to do a complete LinkedIn profile optimization can greatly contribute to your digital selling efforts. Credibility and authority play an important role in successful social selling and lead generation strategies, and when it comes to LinkedIn, there’s no better way to ensure that than with a fully updated and optimized profile.

Many people struggle when it comes to writing about themselves. If you’re having difficulty creating a compelling LinkedIn profile, click here to learn more about our LinkedIn profile development service.

  The post The Ultimate Guide to LinkedIn Profile Optimization appeared first on Top Dog Social Media.

The Ultimate Guide to LinkedIn Profile Optimization published first on http://ift.tt/2u73Z29

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The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy?

Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

What kind of “first impression” are you currently making in representing your personal brand?

For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another.

Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you?

Why LinkedIn profile optimization matters – and how to do it well

LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your target audience. This involves, among other things, having a professional photo of yourself, having compelling and client-focused descriptions in the various sections of your LinkedIn profile, and establishing your credibility.

If you haven’t made this a priority yet, there are a number of invaluable advantages to taking the time to optimize your LinkedIn profile. Some of these advantages include:

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Faciliate relationships with decision makers

Stand out and leave a lasting impression

So let me dive right into the specfic steps I go through when helping my clients develop a compelling personal brand and do a complete LinkedIn profile optimization for them.

7 Steps to Your Complete LinkedIn Profile Optimization

  An effective LinkedIn profile optimization process can be broken down into seven simple, yet significant components. Each step represents a crucial element in your overall LinkedIn profile optimization strategy that serves a specific function.

Step 1. Get Found

The first step, of course, is getting found. If your ideal clients can’t find you, then nothing else that you do on LinkedIn will matter.

Right out of the gate, you need to make sure of three things: one, that you are building your LinkedIn network with your ideal clients, two, that you can be easily found on LinkedIn, and three, that the people you want to attract will like what they’ll find.

With regard to the first point, you need to be actively building your network with your ideal clients because if you aren’t a 1st, 2nd, or 3rd degree connection or share a LinkedIn Group, you will not show up in their search results. This means that no matter how well your LinkedIn profile is written or how well optimized it is, they will not find you when they search for someone who does what you do.

As for the second point, you’ll have to cover all your bases. Put the right keywords and search terms throughout your profile, taking into consideration that at times people will be searching for what you offer and you want to show up at the top of the search results when that happens.

In regards to the third point, when you are found you want to make sure your profile resonates with your ideal prospects and clients.

Step 2. Your Why Story

Okay, so you’ve been found by your target audience. That’s great, but getting found isn’t enough. Without giving them a compelling reason to pay any attention to you or what you have to say, you can guarantee that they’ll just skip over your profile and move on to the next person.

The only thing that differentiates you from your competitors is your story. Remember this conventional piece of marketing wisdom: Always have your “why” story ready. What is your purpose? What drives you? Why do you do what you do?

You also want to let your reader know what problems you can solve — essentially, how you can help them — and give them insights on how you solve the specific problems they are facing.

Step 3. Credibility

Any relationship between you and your target audience must be built upon a strong foundation of trust. As your profile is the first thing they’ll get to see about you, it has to be clear in demonstrating that you are, indeed, credible and worthy of their trust and confidence.

The question is, what would make you appear to be credible in their eyes? Simple:

Recommendations from people who know you and have worked with you is the best way to establish your credibility. The more recommendations you have and the more detailed each one is, the greater your ability will be to establish trust with those who read your profile.

While they do not hold the same weight as recommendations, there is still much social proof to be found in skills that have been frequently endorsed. Think about this for a minute, if you saw some one with a skill endorsement of 10 and someone with 99+, who would you be more likely to want to work with?

Your achievements and your experience also help to further establish your credibility. Honors, awards, and any form of recognition or accolades will raise your reputation as far as your target audience is concerned. This is where you will include some of your bragging rights, whether that be publications you’ve contributed to or any other accomplishments. Lastly, you might share high profile clients you’ve worked with, and any other form of social proof to give you extra credibility.

Step 4. Ideal Clients

After you’ve taken care of all the details surrounding your story and establishing your credibility, it’s time to shift the focus to your ideal clients. Who are they? Are you sure that you have a clear idea of who they are and what challenges they face? If an ideal client were to read your profile, will they quickly realize that you could be the solution they are looking for to solve a problem they are currently facing?

Remember that the ultimate goal to your LinkedIn profile optimization is to reach out to the members of your target audience who would make the best clients. Make sure your summary and experience sections highlight exactly who your ideal clients are and how you can help them.

Step 5. CTA (Call to Action)

Basically, a CTA (or call to action) answers one question: “What do you want the reader to do next?” Without adding this one small, but but very important thing to your profile, most people will leave your profile without every taking any form of action.

CTA’s can come in different forms and with different purposes. You can create a CTA to invite your readers to download a free resource, schedule a consultation, email or call you, and so on. Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Make it easy for potential prospects to know what to do next and tell them exactly what you want them to do with your CTA.

Step 6. Authority

In this phase, you must demonstrate your knowledge of how you can solve the problems your ideal clients have. Include within your profile some additional resources that help to position your authority, such as LinkedIn Publisher posts, or a video of you speaking or teaching on your topic.

Step 7. Stand Out

Ultimately, effective LinkedIn profile optimization involves making sure that you will be noticed in the vast ocean of players in your industry. Grab your rightful piece of the pie with a professional and compelling LinkedIn profile that:

Includes a professional headshot as your profile photo

Showcases a headline that captures the attention of your ideal clients

Includes rich media (videos, slide share presentations or PDF’s)

A professional cover photo

Recommendations and endorsements for social proof

When you optimize your LinkedIn profile, you leave a lasting impression.

Seven seconds — in reality, that’s all the time you get to wow a potential client, whether in person or on the digital realm.

Furthermore, an optimized LinkedIn profile is the difference between a decision maker you want to connect with, accepting your connection request or clicking the “ignore” button.

Given this fact, wouldn’t you want to put your best foot forward?

Whether you’re out to attract potential business partners, recruiters, employees, or new clients, having a stellar LinkedIn profile that enhances your professional brand essentially gives them more reasons to not only connect with you, but also to trust you.

An optimized LinkedIn profile is necessary for your social selling and lead generation efforts.

On top of all of the benefits stated above, taking the time to do a complete LinkedIn profile optimization can greatly contribute to your digital selling efforts. Credibility and authority play an important role in successful social selling and lead generation strategies, and when it comes to LinkedIn, there’s no better way to ensure that than with a fully updated and optimized profile.

Many people struggle when it comes to writing about themselves. If you’re having difficulty creating a compelling LinkedIn profile, click here to learn more about our LinkedIn profile development service.

  The post The Ultimate Guide to LinkedIn Profile Optimization appeared first on Top Dog Social Media.

The Ultimate Guide to LinkedIn Profile Optimization published first on http://ift.tt/2u73Z29