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curious-minx · 3 years

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Zippity Zoomer: Mining the Minecraft Generation

One picture is usually all it takes to transport the viewer, one picture can create many stories.

“Where Y’All Sitting” is an image meme template ripped from good ol’ Vectortoons, a ubiquitous nobody. This meme represents a leftover relic of the days of true Beliebers. This particular variant of the meme offers up a collage of usernames turned public personas of Minecraft content creators, and is not in fact secret gibberish code that Gen-Z uses for telepathic communication. For the record, and for the sake of offering my own POV, dear Reader I’m a rapidly decaying millennial screeching into my late twenties. The following is an investigation into a NEW BREED(Z) of Celebrity, The Minecraft Streamer.

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Millennials are more obsessed with generational categories because we have never felt an ounce of control in our own destinies.” - Me, a too wordy Millennial

My first impression when I started Googling these names one by one is that Google generously auto generates the word “merch” next to nearly every name on this list. In the Age of the Hustle, our children’s children are hawking off not just plain ol t-shirts; but also offer a wide array of: hoodies, cell phone cases, coffee mugs, pillows, stickers (oh god, the endless flood of stickers), clocks, shower curtains, coasters, jigsaw puzzles, magnets, tapestries, bedding (no, bedframes?), hats, fannypacks, flags, stationary, facemasks, baby onesies, coins, drinkware, pet clothing, and fake presidential campaign merch are just a smattering of the wares hawked by the people listed in this picture. This list of Minecraft enthusiasts turned digital entrepreneurs are all mostly various stripes of the same floppy haired young men variant. An unyielding crop of snarky cocky content creators. Most of them are banking off of the success of a digital experiment that asked, “What if Lego, but as a video game?” No! There’s more to Minecraft than that! So much more and a decrypted boomer like me could never hope to decipher.

Buy my Merch because I’m born to be on Merch.

The cockiness permeating from these content creators is understandable. Most of these current Professional Gamers were raised devoid of a functioning plausible civilization. These Gaming Content Creators can have faith in the digital system because it is through the stage of Minecraft they are accumulating millions of youtube and twitch subscribers. All of these content providers are part of millions of young people’s media diet, websites churn out articles tracking down their love lives. People want to know if badboyhalo is dating Skeppy ? People want to know if Addison Rae is joining a Minecraft based content farm collective Dream SMP? Why has Tommy Innit been banned from Tik Tok? Why did georgenotfound boycott Wendy’s? Were Minx and Wilbur Soot really dating? Does technoblade have ADD? Okay, mainly the website Distractify is asking these questions the Google algorithm certainly encourages them too). This onslaught of articles proves that not only are these largely Minecraft based Twitch streamers profitable from a merchandising stand point but they can also be mined for tabloid fodder.

Wilbur Soot - who is not an Incel. He’s just cheeky.

The connective tissue that brings all of these names together is not just Minecraft and Game streaming, but the common cause of a collective, the Dream SMP collective. Apparently, young people need a collective to believe in. I know I would be lost without an Animal Collective or an Odd Future to help illustrate what a collaborative effort should look like. Young people gravitate towards collectives and communities at large, because it is no longer available in the real world (and this was the case well before Covid). Take another name from the meme lunch room, Wilbur Soot, who is not only another Twitch based video game streamer, but he is also a musician with equally viral music videos . Soot’s general sound/vibe could be described as if Los Campesinos were extremely online and played less instruments (and just generally were worse, okay maybe that’s a thin, mean comparison). His music is not offensive, one song in particular “E-girl” finds Soot’s flipping expectations and criticizes the Internet for aiding an unhealthy romantic fixation. Surprisingly thoughtful material that is trying to articulate the raw feeling of people plugged in since birth. Seeing as most of these Minecraft based guys are known for being on the mic for hours at a time it does make Soot’s four minute song feel way longer than it should be. Soot’s got an impressive music production style down that makes his schtick go down easier. My verdict, Wilbur Soot is certainly a step above Hobo Johnson.

One of these e-boys were reported on for making an off colored jokes on a Jackbox stream, and is about a complete non-story as you would expect. I am sure most of the young men listed in this collage are walking Ninja/pewdiepie hate speech bombs waiting to happen, but I am sure that kind of controversy is saved for later down the road to get over that 10 million subscriber hump.For the most part, this is bunch of dorky tech savvy teenagers who indulge in wholesome trolling and have a fixation on serving the Sponsors.

These Minecraft based content creators’ main business pitch is a Maximalist Parasocial Bonding that specifically taps into the fan’s Good Friends based cortex. In no way am I adverse to freebasing on parasocial adult (mostly male) friendships. Being a human being, especially young and naive, is a lonely and miserable experience. People need all the faint grasp of human connection he/she/they can get. None of these kids invented this dehumanizing that rewards people who strip themselves down to the basic elementals, strip themselves down into a celebrity sized square.

A still from the upcoming DREAM SMP movie trailer that is currently nestled at 11,100,784 views

Writing this article has been a personal exercise in fighting against validating every one of my knee-jerk reactions against these Simple Minecraft Dreamers. I saw a sea of probable goons rolling around in their sponsored donated money pits where donors’ flex control over the content provider. Give badboy Skeppy 10,000 big ones and he’ll shave his head for you and put on a show. Digging deeper, and I assure you what is lurking behind every seemingly bizarre and incomprehensible faction on the Internet is a longing for community. An all too real human ache and urge to spin stories and craft personal mythos. Minecraft is not the Marvel Industrial Complex but the Dreamers, muffins and potatoes could change all of that. I keep thinking that Minecraft is just a video game version of Legos and that it will one day fade away, but I am dead wrong. It is I that will be doing the fading away. The stories and servers of Minecraft myth makers will outlive me. My body will decompose but a Minecraft streamer’s plastic phone case will endure.

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