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thebillionairelaw · 2 years
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Highest level of advertising 🤘☝️.
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foxnangelseo · 2 months
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Exploring Investment Opportunities in India's Booming Advertising Market
As the world's economies continue to evolve and expand, the spotlight is increasingly shifting towards emerging markets that offer tremendous growth potential. One such market that has captured the attention of global businesses is India, which has swiftly emerged as a prime destination for investment opportunities, particularly in the advertising sector. Mindshare Global, a leading advertising agency, is bullish about India's prospects and is strategically positioning itself to leverage the country's incredible growth potential. In this blog, we will delve into the reasons behind Mindshare Global's optimism and explore the investment opportunities that India's advertising market presents.
India: The Rising Star of Advertising
In recent conversations with the media, Mindshare Global CEO, Adam Gerhart, expressed his confidence in India becoming the agency's second or third largest market in the near future. Comparing India's projected growth to that of other major markets, Gerhart highlighted that the Indian business is expected to grow two to three times faster, emphasising its critical importance on Mindshare's global map. With Gerhart's visit to India and the impressive developments in the country's advertising landscape, it is evident that India has captured the attention of global advertisers.
A key factor driving India's ascent as a favoured advertising market is its unparalleled growth trajectory. Amin Lakhani, CEO of Mindshare South Asia, revealed that the firm is actively pursuing a two-pronged growth strategy comprising organic expansion and inorganic acquisitions. The results are already evident, with Mindshare India securing new media and marketing mandates worth over ₹2,000 crore in 2023. The agency's portfolio now boasts a host of prominent clients, including Maruti Suzuki, Noise, Manipal Cigna, Qatar Tourism, Dr. Reddy's, Casio, Hafele, Orange Health, and Cult Sports. This impressive list reflects the diversity and vibrancy of India's consumer market.
For astute investors seeking attractive opportunities, India's advertising industry stands out as an exciting prospect. With a growing middle class and increasing consumer spending power, the demand for products and services is on an upward trajectory. As more businesses seek to tap into this vast consumer base, the need for strategic and effective advertising campaigns becomes paramount. This is where advertising agencies like Mindshare Global can play a pivotal role in connecting brands with their target audiences.
India's advertising market is marked by its uniqueness. Unlike some mature markets where growth has plateaued, India offers an ever-expanding canvas for creativity and innovation. The increasing adoption of digital platforms and the rapid rise of social media users have opened up new avenues for advertisers to engage with consumers. With over a billion mobile phone users and a thriving e-commerce ecosystem, India provides an excellent opportunity for advertisers to craft personalised campaigns that resonate with their audience.
To understand the potential of investing in India's advertising sector, it's crucial to examine the country's economic indicators. India has maintained a steady GDP growth rate, even amid global economic uncertainties. With a favourable investment climate and various government initiatives to boost business growth, India presents a favourable environment for advertisers looking to capitalise on the market's potential.
Mindshare Global's CEO, Adam Gerhart, predicted that India's advertising market would witness substantial growth. The projected ad market growth of 12% in the current year and over 13% in the subsequent year reflects the stability and sustainability of India's advertising industry. For investors seeking long-term prospects, India's consistent growth in the advertising sector provides a promising outlook.
While the investment opportunities in India's advertising market are undoubtedly enticing, it's essential to approach this market with a well-informed strategy. Understanding the cultural nuances, regional diversity, and consumer preferences can significantly impact the success of advertising campaigns. Collaborating with local experts and advertising agencies with an established presence, like Mindshare India, can help international investors navigate the Indian market with confidence.
India's advertising market is undoubtedly on a growth trajectory, offering attractive investment opportunities for global players seeking new avenues for expansion. As Mindshare Global's CEO Adam Gerhart aptly puts it, India's advertising market has the potential to become one of the top markets for the agency in the coming years. With its burgeoning consumer base, favourable economic indicators, and the ever-expanding digital landscape, India is a promising destination for businesses looking to make their mark in the advertising industry. As the Indian advertising juggernaut continues to gather momentum, savvy investors are sure to seize the opportunity and reap the rewards of this dynamic and rapidly evolving market.
Also visit- Fox&Angel- Best Strategy Consulting Firm
This post was originally published on: Foxnangel
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drbetsygreenleaf · 2 years
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Making connections, sharing and learning #mindsharesummit2022 #Mindshare #networking #connect https://www.instagram.com/p/Cjl5IaAJXqT/?igshid=NGJjMDIxMWI=
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rendakuenthusiast · 5 months
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"A black American celebrating Kwanzaa is like an Irish Catholic waving the Union Jack and reciting a poem in Lithuanian. "
"Hotep Thanksgiving with a broken Menorah"
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banamine-bananime · 6 months
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all the things i want to read do not exist because i am still either writing them or just imagining them. the injustice. truly life is a nightmare.
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astaribun · 6 months
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Imagine before Astarion and Tav feel fully secure and safe in their relationship and how to navigate each other, they have a "break up" where they both believe the other is about to break up with them because they can finally see how they're "not enough". And then they find out they both don't and were just scared and so they're laughing and crying and cursing their relationship skills (and low key missing the tadpole mindsharing option).
Just insecure traumatised dumbasses trying to figure out how to be in a long term relationship and how to navigate issues they run into.
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deusvervewrites · 7 months
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Escaping Gravity AU + Hivemind AU: After the initial connection and realization, the entire class and All Might go deathly still for five minutes while they're all internally screaming.
After that, it's probably a lot easier to get everyone on the same page though.
Uraraka: "What do you mean I have One For All now." Midoriya: "How do you know--" *Mindshare* Class 1-A: All Might: Uraraka: *covers her face in her hands*
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desultory-novice · 8 months
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Not gonna lie, something about the idea of Fecto Elfilis being really, really angry about Elfilin losing and taking things into his own hands amuses me. Like, he's such a spiteful shit that even something as simple and petty as his inferior self getting whipped at a poker game gets him fired up.
X amount of time later, when Elfilin finds out what's been going on, he is both horrified and really apologetic about the whole thing.
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Embarrassing as it can sometimes be, I just have certain HC for the cast that I love dearly and will cling to even in non-AU gen-related asks and among them is the fact that Elfilis is Elfilin's completely wretched, completely un-reformed mindshare-roommate.
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kingfisherprince · 2 months
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anyway i love when fandom friends are somehow actually people that you're mindsharing with.
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alexandriaisburning · 11 months
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032: Tetris the Grand Master, or how Street Fighter and Japanese comedy changed Tetris forever
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CANON FIRE is made possible by the generous contributions of readers like you. Support more writing like this on Patreon. Thank you!
When you think of Tetris you probably think of Game Boy Tetris, the NES World Championship, or maybe even Tetris DS. What you probably don't think of is Street Fighter, or Japanese comedy. But that's exactly the lineage that led to the creation of Tetris the Grand Master. 
TGM is now known for its ludicrous speeds and intense difficulty, but despite its reputation, it's also the origin of several features that would make Tetris easier to play, and a crucial step in the development of modern tetris. 
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Let's rewind a bit. Before we talk TGM, we need to talk SEGA. While Nintendo's Tetris games hold the mindshare in here, SEGA's arcade Tetris set the standard in Japan. Key to this was the introduction of Lock Delay, a mechanic which gives you a few moments to continue moving the pieces after they've hit the stack (1). SEGA Tetris can feel stiff and archaic to people familiar with modern games, but additions like this made it the definitive game for a generation of Japanese arcade players. 
That was definitely the case for Ichiro Mihara, the now vice president of Arika, and producer on the Street Fighter EX series. Arika itself was founded Akira Nishitani--designer of Final Fight and Street Fighter 2--and Akira Yasuda, aka Akiman--key artist on several Capcom projects. 
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This fighting game lineage definitely made it into Tetris the Grand Master, which initially began life as a competitive game intended to be a collaboration with manzai comedy duo Downtown. As part of Downtown no Gottsu Ee Kanji, a Japanese variety show starring the duo, they'd run a segment where they'd challenge guests to compete in a game of Tetris. Inspired by this, Mihara felt he could create a more competitively focused Tetris, and his team began work on a new title. (2)
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Described as having a "Parappa style aesthetic" with 2D anime style characters in a 3D environment, the game featured high speed play and items you could use to interfere with your opponent. Seeing the difficulty in differentiating the game from similar titles, they pitched a collaboration to Downtown, but they received feedback from them that adding too much might complicate the simplicity that made Tetris work so well. 
Unfortunately, complications with the show's sponsor led to the end of the show, and the project was shelved soon after. Months later Mihara would return to the project, overwhelmed with desire to continue making a Tetris game. 
Mihara's aim was to surpass SEGA Tetris, which he saw as the current peak of the game. The focus on speed and precision remained from it's incarnation as a competitive game, but several additions made it more palatable for beginners as well. Thanks to feedback from one of the Arika office ladies, Tetris the Grand Master implemented a new Wall Kick system. Previously, if rotating near a wall would cause a piece to collide with it, rotation would be blocked, as if the wall had physically interfered with it. With the new rotation system, the piece could now "kick" off the wall, and be moved a unit over to make rotation possible. This also had the side effect of making advanced techniques like T-Spins easier to perform (3).
Wall Kicks, alongside the Initial Rotation System (allowing you to rotate pieces before they enter the play field), and the Temporary Landing System (aka the ghost piece, which shows a preview of where your piece will land), led to more intuitive play for beginners, and raised the skill ceiling for technical play.
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Many of these features would be integrated into future titles, such as Capcom's own Disney themed versus title--Magical Tetris Challenge--which credits Arika for the use of the ghost piece. The Tetris Company integrated TGM's ideas into the Tetris Guidelines, a "minimum spec sheet" for licensed Tetris titles, allowing players to easily move between various iterations of the game. Nearly every Tetris since 2001 has used the guideline, making TGM a major contributor to the shape of Tetris over the last two decades.
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Ironically, it seems that those same guidelines may have been what kept the series from wider exposure. Tetris the Absolute: The Grand Master 2, often considered the peak of the series, had several deviations from the standard, including the Sonic Drop, which behaves similar to Hard Drop, allowing you to drop them instantly to the stack, but move them for a moment before they lock into place. Combined with a locking soft drop, thus enabled techniques like the Zangi-move, where you drop a piece to the the bottom then slide and lock it into place, but doing a circular motion, not unlike the motion for doing Zangief's command grab in Street Fighter.
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By the time the sequel came out--Tetris the Grand Master 3: Terror Instinct--it was required to add a guideline compliant mode, and by Tetris the Grand Master ACE, the only game in the series made for a home console (4), the systems that made the series unique had been pushed more and more towards coming in line with the design of Guideline Tetris.
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It's been speculated that the Tetris Company's reluctance to deviate from the guideline has kept the series from being re-released. Meanwhile, TGM has been developing a cult following internationally, gaining popularity among the Tetris community and building a larger awareness through demonstrations at events like Games Done Quick. 
It took until 2022, nearly 25 years after its original release, for Tetris the Grand Master finally received an official port (5) through the Arcade Archives series. That was followed up this year with a port of Tetris the Absolute, finally making these cult classics widely available. The reasons why it’s now possible remain unclear, but perhaps Arika’s work on Tetris 99, and the relaxing of the Tetris Guidelines for Tetris Effect’s competitive modes helped move the needle in showing there was space for alternative Tetris experiences. 
Whatever the reason, two major parts of Tetris history are finally available to a larger audience. Each is overflowing with technical nuances that I could never do justice, giving them a long term appeal that continues to this day. That's all before you get to the versus mode, which contains its own unique competitive ruleset. At the same time, their grading system gives you a tangible measure of improvement, and even casually remains an excellent way to strive towards improvement at Tetris. 
As someone who developed a fighting game mindset from Puyo Puyo Tetris, it's easy to see the spirit of fighting games flowing through it. That strange magic that compels you to strive towards greater mastery, to show off your skills, it's all there. The Grand Master is a name that speaks to great ambition, but given its legacy, it's more than earned it. 
Tetris the Grand Master and Tetris the Absolute Plus: The Grand Master 2 are currently available on Switch and PS4 through the Arcade Archives series. An arcade ROM to PSX conversion also exists for the first game.
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Stack, the formal name for the collection of pieces already locked down.
This story comes from an interview series previously hosted on Arika's Japanese site. An archive of it is available here.
A T-Spin occurs when you rotate a T piece into a spot where it's locked on three sides, often used to clear a line.
TGM ACE was published on the Xbox 360, but only in Japan.
The game recieved an unofficial conversion to the Playstation, and obviously was available via arcade emulation.
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sluntch · 6 months
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Probably gonna have to watch through Scavengers Reign again to really "get it" but goddamn is that one of the best shows I've seen in a long while. The animation was impeccable and the soundtrack is absolutely phenomenal.
Not to mention they released it almost perfectly. My boomer take has always been that, even though it's on a streaming service and they can release eps in whatever number they like to, they should do it one episode per week. However, in lieu of that, the 3-ep per week drops are the second best option. You increase your mindshare and people can't just binge it all, talk about it for a week, and then forget it. This keeps people talking, keeps people engaged, and allows for your show to have a much larger cultural presence than just dropping the whole series in one go. Worked for Arcane. How many people still give a shit about the Witcher? Water Cooler talk and posting on the internet are what keep your shit relevant and that's how you do it.
Plus binging is fucking cringe anyway.
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thebillionairelaw · 2 years
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No excuses 🤘.
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eternalfarnham · 1 year
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vague complaining about p5 that takes the shape of rewriting some in-setting metaphysics:
an individual's mind isn't powerful enough to rewrite cognition on its own no matter how strange their perceptions or desires. however, certain people have enough temporal power (social, economic etc.) that they can shape the mindshare of larger groups, influencing the way people think en masse; the collective will of many minds indoctrinated, abused or persuaded into sharing a single view, that of a single powerful figure, creates a Palace. each Palace is built around a particular worldview on the part of its ruler, something they're trying to "teach" others or that lies implicit in their actions. treasures are proof of their right-to-rule or instruments by which they demonstrate their power over the consensus; taking one means stealing the hearts of the people!
becoming a phantom thief is about reclaiming the right to decide what you believe, how you see the world, often from a palace ruler. a phantom thief's costume is a kind of miniaturized personal Palace of one: Palace rulers can't use their authority to rewrite your body and mind, because you rule yourself, and don't let your decisions get overruled by the consensus.
further blow-by-blow beneath the cut:
Kamoshida thinks that becoming an adult is about figuring out what you can get away with. In this there's a certain amount of arrested development. let's say he was a teen athletic star who peaked early on, desperately trying to relive his glory days by sticking around in high school and relitigating high school power games from a position of power and prestige as a teacher. he abuses students because he figures, if no one's stopping him, then it can't really be wrong, because on some level he still conceives of himself as a student whose teachers like him and bend rules for him; this must be what he deserves. ryuji could've lived respectably, too, but he childishly acted beyond his means, and ruined his future. (ryuji and ann rejecting this — rejecting the idea that they have to quietly live with what they're permitted to have, and be grateful for that much — is how they awaken their personas.) treasure probably still an olympic medal, proof that he has enough value to not be punished.
madarame's thing is adjusted to point at the art-over-all mindset Yusuke wound up with: ms. kitagawa was a no-name artist who managed to produce a masterpiece, but the Sayuri would languish in obscurity if it were hitched to her star. madarame had to take it for himself, and use his fame to give it the recognition it deserves! bring in something about "which would you save if the Louvre burned: an ordinary person, or the Mona Lisa?" with the clear implication (and twist in logic) that madarame has to curtail the futures of children who might dedicate themselves to other paths or stray or live on their own, because otherwise they might stop making art. better death than that! treasure is the sayuri, still, whose worth is what really made his name and in whose name he continues to torment children into becoming art factories.
fuck kaneshiro, absolutely the most boring palace owner, let's replace him with Jounodaira Tsukasa, "peace-castle instructor," a police sergeant or captain known for his love of teaching rookie officers, thoroughly in bed with the yakuza, to whom the precinct is a bank from which he can confiscate all the money he could ever need. plays directly into makoto's issues — he's already got his hooks in her because his ideology is that it's fine, they're criminals — human rights are for humans. it's how he teaches all his newbies; he would've tried to bring makoto in line with that thinking. it's fine to enrich yourself at the hands of criminals — and the yaks, why, they police themselves, and all they want is a little freedom to operate! isn't peace the point? didn't you stoop to blackmail to locate the Phantom Thieves, because you needed opportunities to live a decent life — such a respectable thing, and it's only lowly thieves who'll suffer! if you're conducting justice, why not enrich yourself — is that such a terrible thing? probably a badge for his treasure, or a gold-plated gun: symbol of his authority to project force.
also futaba gets to be a bastard like everyone else: having seen her family fold like a house of cards and the investigation conclude at "suicide" despite her mother's obviously aberrant behavior, complete with cops who berated her into claiming responsibility for her mom killing herself, futaba has concluded in her despair and frustration that justice is meaningless. it's all a game, a distraction, having fun with exercising power over others because real change is impossible — and if nothing can ever really change, well, she who dies with the most toys wins. hence the tomb: pharaohs were buried with their treasures, after all. futaba turned her hacker collective loose to fuck with people because she doesn't care any more, because every real change she tried to make as a hacktivist was undone by Anonymous going "lol" and amusing themselves. that's Medjed's ideology, the one she spreads. she's just idly looking for distractions from her neurosis, frustration and despair, and she'll die still distracting herself. (until she decides, no, even if it kills me i won't stop thinking — no, i can only die if i stop thinking — and pulls her own ideology, the foundational brick, out of her palace. she gives up power over Medjed and everything collapses.) her treasure is a top-of-the-line computer, one of those aforementioned toys, and a perfect distraction; she gives it up as unnecessary to the Thieves after her Palace is cleared. note the voluntary surrender of power to decide how others think! This Will Be On The Test!
Okumura's Palace is kind of thematically incoherent despite being cool, and also needs to be handwaved really hard with "futaba did research and figured out his keywords," so instead let's say that he's got a Lupin classic: the Okumura Foods corporate headquarters are a cult survivalist bunker in Kunikazu's head, sci-fi-inflected because that's still cool but still fundamentally about surviving what he thinks of as a coming economic apocalypse. you should be grateful for your spot (your job), even if maintaining the bunker means risking your life and you're constantly fighting and squabbling not to be booted out — out there, in the blasted, recessed jobless wasteland beyond the compound's walls, death is certain! only our supreme overseer Okumura can save us! for the sake of survival and safety, any price is justified! (this is how Okumura squares the circle on loving Haru and selling her off to her fiance: she should be grateful to be hitched to a safe bet, stored in a special well-appointed safety chamber even if it's agonizing to appease Sugimura, instead of risking it all for freedom in the world outside. and she reverses it on him: for the sake of her survival, her happiness, she can justify sacrificing him, too. if his betrayal of her is worthwhile, then so is hers of him. does he want to live in a world like that? or does he want to consider the possibility of another way?) His treasure... is probably some physical key to the okumura foods building, or a way of locking it down, or even a scale model of the building with plans to turn it into a sci-fi wonderland of safety come the end of times.
and of course Shido's thesis statement is obvious, and even vaguely pointed to in his Palace in canon: sacrifices don't matter. He can build a better society — he can save Japan from decay, economic degeneration, crime, whatever moral crisis he perceives, but only if he spends people, steps on their backs, rides his ship through a sea of frothing, half-liquidated bodies in pursuit of the Promised Land. include some elements of Arthuriana in his self-image here: Arthur chasing Avalon and, yes, the Grail. and the conceptual similarity here between his Palace's thesis and Okumura's, and to a lesser extent Madarame's and Jounodaira's, is because Shido's conspiracy is so powerful that he has a Palace of Palace-rulers: Shido moves the hearts of the powerful (who owe their power to him) and shapes how they think, such that everyone they rule over in their own Palaces ends up thinking like Shido, and winds up contributing another drop to his ocean and a little more power to his engine. Akechi himself has been taken in for some time as part of that Palace's walls, and even if he fights his father he replicates his methods and ideology unthinkingly: the sacrifices don't matter, as long as I can humiliate and kill Shido.
Also, if you're going to have an "await the change of heart" gun on the mantelpiece you had better damn well fire it eventually! So: Shido's change of heart doesn't take, exactly like everyone thought might happen every time. his Palace doesn't dissolve. he reaches Avalon, grounds his ark on the shores of the promised land — or, really, he sinks it and leaves its twisted, wrecked hull on the rocks, complete with a pile of Shadow corpses he literally steps on to get to the shore — and moves to claim the Grail. split up his boss fight: the Beast of Human Sacrifice happens on the Ark, but Senator Armstrong Shido fights you on the Isle of the Blest, instead, the grail a scant few feet away, granting him power. here Shido wears a robe and crown and carries an Excalibur which is thrown to him from a bloody Vivian residing in the sea of human sacrifices, and fancies himself True King, because all that matters is that this dissolute world have a ruler — someone to unite the countless, scattered, sinful hearts within it, instead of becoming satisfied with the lesser power and prestige of a Palace. the thing is that Shido's ark is the Titanic and he knows it — he's not just a grubby power-monger, he's a true idealist, passing himself off as corruptible, garnering information and getting the rich aboard his filthy party boat, so he can sink it with everybody onboard, wipe the slate clean of corruption, and rule over a reformed and united Japan with no crime and no disobedience. He's not going to rest on his laurels — he's planning a mass purge! Hence his retaining Akechi, not just his assassin and agent but his eventual kingslayer and executioner, the so-called Prince to Shido's own King.
the Trophy Room, incidentally, is diegetic rather than abstract and DLC-flavored here. the phantom thieves don't sell their treasures, they keep them — and the reality-distorting power of a Treasure, as wielded and directed by a proper Metaverse-user, expands Meta-Leblanc over time, forming a proper lair with individualized rooms for each Thief. (almost as if it were... a palace...) because as the Thieves decide how Palace rulers should think, changing their hearts, so too do they claim greater authority over how the Japanese public should think — until the Phantom Thieves' Trophy Room becomes Japan's single, unopposed ruling Palace, and its master, Joker, a single qualified candidate for the True King of all Humanity. hence the Grail's interest in him: out of all the possible kings it raised and discarded, of course it would eventually hit on one of humble origins. relying on pedigree, like it did with that Akechi kid, was always going to go wrong, in retrospect. the True King need only claim the Grail and be anointed, and the Thieves will be able to emerge from hiding to rule the world... and of course that's not a tolerable outcome, there are no virtuous kings who can rule unopposed, the Grail is only that desire to be ruled and freed from the agonies of making moral judgments for oneself, no single vision can unite everyone and if you meet the True King on the road, kill him.
and it all plays into the themes of control over public perception as an instrument of control more generally, of how the powerful curtail what possibilities seem available to the marginalized so that reclaiming power must happen on their terms, how power in the absence of accountability becomes monstrous even when wielded by virtuous people (not sure how I'd spin Maruki considering he's just objectively correct — the accountability thing is important but maybe we could stand to resurrect the dead sometimes instead of sticking to the status quo), how the phantom thieves' power is necessarily ambiguous and temporal and cannot become a governing principle, how believing in the phantom thieves isn't enough when what you need to do is believe in your own capacity to decide...
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drbetsygreenleaf · 2 years
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We clean up #Mindshare #mindsharesummit2022 #playhard (at JW Marriott Scottsdale Camelback Inn Resort & Spa) https://www.instagram.com/p/Cjl3HRApQFY/?igshid=NGJjMDIxMWI=
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thesouppond · 4 months
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I just wanted to share my favourite details of my most recent comic, because holy heck this one took a while and I'm pretty proud of it.
Yaz has the 21st of December marked on her calendar for Yalda Night/the Iranian/Persian Winter Solstice instead of Christmas
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Cammie customised her MR screens to have bunny ears
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Yaz's hijab pins that look like Huma's wings :))
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Their party outfits are based this art piece, which is also in my header which I made back in September, and I wanna just say I'm pretty glad with how I've improved
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The mindshare panel. Just. This. In its entirety
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Chase being the only one out of all the guys to actually be wearing his shirt right. I was joking with a few of the mecha buddies that its because Chase downloaded a basic suit.png off the ether XD
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On brand with my blog, this particular shot of Kazu's pants is just *chefs kiss*
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And of course, all the silly expressions I got these guys to pull. Getting the blorbos to be silly woo!
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destinationtoast · 1 year
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it's so bizarre to live in a world where all my favorite weird little fantasy books that people made fun of me for reading as a teen? are now TV shows.
and actually really good ones, for the most part? even if the ending of game of thrones was one of the most disasters I've ever witnessed? but like. in spite of the ending. a lot of GoT was really good.
and The Sandman was so lovely. and i liked a lot about Wheel of Time, in spite of some issues. Same with Rings of Power If I could go back and tell my teen self about the future, they would be surprised by A LOT of what we've all been living through. But the quantity & quality & mindshare of my favorite weird little stories in today's society would certainly blow their mind, in a good way.
Anyway, I'm watching Interview With The Vampire now, and it's completely amazing.
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