#amrezy

[unbotheredmuse]

@amrezy

#mine #amrezy #fashion #beauty #luxury #glam

[classycookiexo]

#amrezy #beauty guru #fashion #beauty #youtube

[fleeky-shit]

#amrezy

[nyahdigitalcommunities]

Visibility, Female Self-Presentation, and Public Health

Duffy & Meisner explore issues related to algorithmic visibility and the actions taken by content creators to achieve increased visibility online (2022). This discussion will focus on the relationship between visibility, female self-presentation, and related public health issues.

Microcelebrity and Visibility Labour

Microcelebrity is a deliberate practice in which everyday media users utilise self-branding techniques on social media to build fame (Drenten, Gurreri & Tyler 2020). Visibility labour refers to the unpaid activities that users unknowingly participate in to increase popularity on social media (Drenten, Gurreri & Tyler 2020).

Microcelebrities' content creation careers are reliant on the visibility that a platform affords them (Duffy & Meisner 2022). Platform specific strategies for attaining higher visibility are discussed amongst content creators, often discussing how to navigate algorithms to increase visibility (Duffy & Meisner 2022). Below is an example of the visibility strategies shared within the content creation community.

Aesthetic Templates

A method of gaining visibility on appearance-based social media platforms is adhering to aesthetic templates (Foster 2022). Aesthetic templates refer to the visual attributes that receive increased attention online; including poses, accessories, body editing, and body modifications.

Aesthetic templates comprise specific appearance ideals (Foster 2022). Feminine ideals centre around enhanced femininity; celebrating features such as large lips, thin noses, high cheekbones, and an hourglass body shape (Cowart & Lefebvre 2022; Foster 2022). 

The work dedicated to self-presentation to conform to aesthetic templates is referred to as aesthetic labour (Sarah & Dobson 2016; Drenten, Gurreri & Tyler 2020). Conformity to aesthetic templates and ideals has resulted in women with high visibility sharing similar appearances, which in some cases are achieved by cosmetic procedures (Coward & Lefebvre 2022; Foster 2022).

This can be observed below.

Pornification and Sexualised Labour

It can be posited that some women are accentuating their adherence to feminine aesthetic templates through highly sexualised self-presentation (Drenten, Gurreri & Tyler 2020). In reference to visibility on social media, this strategy of pornification is dominant due to its success in garnering attention (Drenten, Gurreri & Tyler 2020).

@LemyBeauty on Instagram exemplifies the use of pornified self-presentation to attract visibility online. In conjunction with adhering to aesthetic templates through posing, body editing, and meeting beauty ideals; the influencer presents a sexualised version of self which emulates aesthetics of commercial pornography.

As online engagement is commodified, adopting a 'porn-chic' self-presentation strategy for product promotion increases monetary gain for content creators (Drenten, Gurreri & Tyler 2020).

Public Health: Identity Dissonance, Body Dysmorphia, and Digital Citizenship

The attribution of visibility through adherence to aesthetic templates drives desire to conform to unrealistic beauty ideals (Cowart & Lefebvre 2022). The feminine aesthetic template is often unattainable by natural means, achievable only through cosmetic procedures (Cowart & Lefebvre 2022). Attempts to align with aesthetic templates can create a dissonance between online presentation and the offline self, which may ultimately lead to body dysmorphia and an increased desire to change (Cowart & Lefebvre 2022).

The glamorisation of cosmetic procedures by microcelebrities perpetuates an unrealistic beauty standard for women (Burns, Goode & Rodner 2022). Simultaneously, cosmetic procedures are normalised on social media by practitioners as a method of self-promotion (Dorfman et al. 2018). The unregulated advertisement of cosmetic procedures in conjunction with the celebration of unattainable ideals contribute to solidifying the relationship between social media and body dysmorphia (Dorfman et al. 2018; Burns, Goode & Rodner 2022).

As social media users are the heavily sought-after audience within the attention economy, users have agency over the types of content that receive visibility (Sarah & Dobson 2016). From this, it can be suggested that the attributes which form aesthetic templates can be modified by users engaging with content which depicts naturally attainable appearances online.

References

@alix_earle 2022, 28 July, viewed 18 April 2023, <https://www.instagram.com/p/Cgh-WLRpm9U/?igshid=YmMyMTA2M2Y=>.

@amrezy 2023, 27 March, viewed 18 April 2023, <https://www.instagram.com/p/CqQxK3NJ8nP/?igshid=YmMyMTA2M2Y=>.

@amymarietta 2023, 13 March, viewed 17 April 2023, <https://vt.tiktok.com/ZS87eRuo2/>.

@lemybeauty 2021, 17 July, viewed 18 April 2023, <https://www.instagram.com/p/CRZkxEFnCZ0/?igshid=YmMyMTA2M2Y=>.

Burns, Z, Goode, A & Rodner, V 2022, '“Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape', The Journal of services marketing, vol. 36, no. 1, pp. 44-58.

Carah, N & Dobson, A 2016, 'Algorithmic Hotness: Young Women's "Promotion" and "Reconnaissance" Work via Social Media Body Images', Social Media + Society, vol. 2, no. 4, pp. p.205630511667288.

Cowart, K & Lefebvre, S 2022, 'An investigation of influencer body enhancement and brand endorsement', The Journal of services marketing, vol. 36, no. 1, pp. 59-72.

Dorfman, R G, Fine, N A, Mahmood, E, Schierle, C F & Vaca, E E 2018, 'Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing', Aesthetic Surgery Journal, vol. 38, no. 3, pp. 332-338.

Drenten, J, Gurrieri, L & Tyler, M 2020, 'Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention', Gender, work, and organization, vol. 27, no. 1, pp. 41-66.

Duffy, B E & Meisner, C 2022, 'Platform governance at the margins: Social media creators' experiences with algorithmic (in)visibility', Media, culture & society, vol. 45, no. 2, pp. 285-304.

Foster, J 2022, '“It’s All About the Look”: Making Sense of Appearance, Attractiveness, and Authenticity Online', Social Media + Society, vol. 8, no. 4, pp. 205630512211387.

#Instagram #mda20009 #alix earle #amrezy #influencer #beauty standards

[glammeriya]

#glam #glamour #luxury #fashion #glow #amrezy #edited by me #iridescent

[dreamingincolorrr]

#Amrezy #miu miu

[dont-telljasmine]

Fly girl shiii…

This is the comfy fit for a bad bihhh… when you see a girl like this on her cozy sh*t… You know she’s one of them.

#amrezy #fly girl #it girl #street fashion #winterfashion #soft life #hypergamy #femininity #spoiled black woman #high maintenance

[pbeautyhair]

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[scifibaddie]

#amrezy #Medusa

[feliciavox]

Hi, you are the PRETTIEST! May I ask what makeup/products you use? I love your fox eyeliner and obviously you have gorgeous skin but what do you use to make it so perfect?

Thank you!

Here's a list of current products I am using: • tatcha liquid silk primer • ysl all hours foundation • fenty beauty match stix • tarte shape tape • urban decay all nighter pressed powder • dermablend loose setting powder • anastasia beverly hills amrezy highlighter • anastasia beverly hills highlighter pencil • anastasia beverly hills dipbrow pomade • tarte double take liquid and gel eyeliner duo • urban decay all nighter setting spray • the balm bahama mama bronzer • hourglass ambient blush • milani baked powder blush • laritzy dew pot • fenty beauty blurring skin tint • judydoll curling iron mascara • mude long curling mascara • tarte miracle mist setting spray • anastasia beverly hills modern renaissance eyeshadow palette

I don't use all of these products every time, but this is what I use regularly when I do put makeup on.

#answered

[drrubinspomade]

#amrezy

YES, yes.

We post pinups daily! If you dig this pic we’ve found online, u should investigate the creator/subjects of the above work and fan them, follow them, hire them.

If you’d like us to remove, or you know who made this so that we can credit, DM. Thanks. Greetings from Los Angeles.

YOU ARE THE LIGHT

Dr Rubin’s Pomade

#pinup

[barbiebxby]

@amrezy

#luxury #luxuries #tumblr #luxurious #beauty #goals #love #home & lifestyle #manifest #lifestyle #body #girl #makeup #pink #manifesting #manifestyourreality #affirm #affirmyourlife #void state #self concept #loassumption #loa blog #home #car #nature #aestethic #luxeathome #quotes #love quotes #Barbie

[ang3licwasabii]

pretty passenger 4L🥺✨ . . thank you @gavaldonglam for gifting me these lashes ✨💖in the style “Sweetie” can’t wait to try the other pairs! . . brows- @shopmissa AOA Studio Wonder Brow “Med Brown” . . face- @elfcosmetics Putty Primer @elfcosmetics Camo CC Cream “Light 210 N” @toofaced Multi Sculpting Concealer in “Swan” @elfcosmetics Camo Concealer “Deep Cinnamon” @hudabeauty Easy Bake Powder “Poundcake” . . bronzer/blush/highlight- @physiciansformula Butter Bronzer @milanicosmetics Baked Blush “Luminoso” @anastasiabeverlyhills @amrezy highlighter . . lips- @nyxcosmetics Slide On Glide On Lip Liner “Sugar Glass” @jasonwubeauty Honeyfluff . . lashes- @gavaldonglam “Sweetie” . . #motd #mua #selfie #beautiful #asiangirls #baddie #blogger #babyphat #neutrals #aesthetic #fashionblogger #ootd #style #outfit #neutraloutfit #makeupartist #makeup #goldjewellery #makeupblogger #wakeupandmakeup #hairmakeupdiary #fashion #fashionstyle #anastasiabeverlyhills #makeuptutorial #hudabeauty #100daysofmakeup #selftaughtmua #lips #lashes (at Hollywood, California) https://www.instagram.com/p/Cd9mxW5sin4/?igshid=NGJjMDIxMWI=

#motd #mua #selfie #beautiful #asiangirls #baddie #blogger #babyphat #neutrals #aesthetic #fashionblogger #ootd #style #outfit #neutraloutfit #makeupartist #makeup #goldjewellery #makeupblogger #wakeupandmakeup #hairmakeupdiary #fashion #fashionstyle #anastasiabeverlyhills #makeuptutorial #hudabeauty #100daysofmakeup #selftaughtmua #lips #lashes

[fleeky-shit]

#amrezy

[ortezinfotech]

Ortez PMS has significantly contributed to optimizing day to day operations of all Stride hotels properties from 2015. https://ortezinfotech.in/testimonial-stride-hotels

stridehotels #amrezy #vythiriholidayresort #bamboodale #mistylakeresort #anandacherai #pms #software #hotelmanagement

[glammeriya]

#glam #amrezy #edited by me #beauty #glow