Confession. I only watch non-ACFC Challenge Cup games to see the full Syd and Christen UKG commercial. I giggle out loud every time. Then I think of Tobin’s “and the Oscar goes to” and I laugh even harder...
Is it just me or is the Challenge Cup unnecessary now?
I mean it was a good thing to start. They were the first league back to playing on television (which I think did boost viewership) and the bubble protocols were (if I remember correctly) pretty good.
But do we need to be having the fourth iteration, who can say? However, this year will be better than last year. Last year the whole cup took place between March and (maybe) May. This year it's going to span the April to September with a bunch of games being played during the World Cup break.
AND this year the 4 semifinal teams are splitting a $1 million dollar winner's purse. So that's great.
UKG is proud to sponsor the National Women’s Soccer League (NWSL) and the 2023 Challenge Cup to support fair pay for all. Closing the pay gap takes all of us — are you game?