Stellar, a dessert brand specialising in crafting unique and decadent desserts.
An elegant brand using a luxurious colour palette consisting of gold, white and a dark blue, alongside some beautiful imagery.
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Commercial work, concept: Fun energetic patterns > Nike Trainer
Instagram: @farahgraphicz
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Freelancing
Advantage: Freedom
Live by 3 Values:
Will this add values to my portfolio?
Will this pay me what I want to be happy?
Does this work make me feel good?
How much to charge?
Freelance:
Between £200 and £400 per day (w/ experience)
Rate should increase as you grow & gain experience
Desired Freelance Annual Salary
+ 30% ÷ 220 = Your day rate
Day/ hour rate?
£20,000 per year = £200 a day
£200 ÷ 8 (working hours in a day) = £25 per hour
Design Proposal
Formal Document outlining:
The problem they want you to solve (as/how you understand it)
How you are going to solve it
A breakdown of what it would cost them
The term of your contract > Make clear that you want to put it in your portfolio
Visual & written presentation of your ideas (may need to present these in person)
Can negotiate in advance of starting the job
Getting Paid
Make sure this has been agreed by client & designer in advance:
Cover letter
Invoice (KEEP SIMPLE)
invoice number (no. of jobs in your freelance career > a record for your filing)
Date issued
Cost
Total
Company number
Bank account details
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Lately I’ve fallen out of love with my work due to the fact that I have not enjoyed the process of creating as it has led me into making repetitive and boring outcomes. I’ve been forcing myself to create something in order to keep the consistent flow of posting on social media.
However, I took that thought out of my mind, just wanting to go back to the relaxing and fun technique I’ve developed into my process with no intention of posting. This resulted in me enjoying the freehand doodling and producing something I actually like [which ironically I’ve ended up posting 👀].
What I learnt from this was that forcing creativity can sometimes hold you back, potentially resulting in a poor outcome. Hence, you should take a breather and design for fun [I’ll have to keep reminding myself this because of imposter syndrome].
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