Future-forward work that makes an impact on the cultural landscape turning design and brand storytelling into compelling identities that inspire a global audience.
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Mama Mexa is a brand new pop-up taqueria, serving up delicious healthy fast food that celebrates family, friends and fun.
Strategically Seachange wanted to create a solution that embodied the spirit of Mexican culture, but avoided the obvious ‘Mexican pastiche’ that typifies most Mexican canteens because they all seem to look the same.
Looking into Mexican history, they discovered the importance of Mexico’s flora and fauna which is home to many of the world's most exotic blooms. In Mexican culture, flowers and flower arranging are steeped in symbolism, rituals, myths and celebration from ancient times to present. Home gardens, markets, shrines and altars come alive with an abundance of colourful bouquets.
Sechange took inspiration from this, and created a totally bespoke and overly flamboyant wordmark, which evokes a sense of floral bloom, bursting at the seams. Each letter comprises a set of varying width petals, giving it an eccentric energy.
It’s been another year where helloMuller has been steadily moving more and more into design for the entertainment industries in all its forms and quite literally embraced Designing Fiction & Branding Stories — from working with Dupuis, attending SDCC and seeing the X-Men branding translated into a larger than life event, to Mazebook receiving a ton of accolades and seeing the IHEARTCOMIX identity coming to life. Not to mention the numerous Marvel X books, and game branding projects that we’ll keep under wraps for now.
A lot of new branding projects were kicked off this year which will all be unleashed in 2024, including a few that will surprise you hopefully! But more importantly (for me at least) it was the year where I finally got round to relaunching hellomuller.com after many false starts and display, for the first time, a decade+ worth of projects in one space. A massive thank you to my creative partners, collaborators and clients for choosing helloMuller. Let’s do some great stuff together in 2024!