appstoreoptimization

[appstoreoptimization]

State of the iOS app store... 

#ios #apple #aso #search #search results

[appstoreoptimization]

App Stores will allow users to put apps on a wish list for later download.

my prediction for ASO in 2018 | More predictions of other industry experts here

[appstoreoptimization]

ASO Top Ranking Factors | Google Play & Apple App Store

I participated in a survey conducted by thetool.io about the major factors impacting the ranking of an app within the appstores for Android and iOS.

As the results show, ASO on Google Play Store and Apple App Store can be a huge contributor to a high ranking, when focussing on: App Name / Title, Localized product page, User Ratings, Subtitle / Short Description, and User reviews.

#impact aso #ranking factors #conversion rate #search results #appstores #iOS #Android #most important signals

[appstoreoptimization]

#mobile #business #portfolio #apps #migration #conversion

[appstoreoptimization]

#ios 11 #bug #appstore preview #video trailer #screenshots #appstore optimisation #feature #apple appstore

[appstoreoptimization]

App developer InstaFit did some great A/B testing of its appstore meta data for the Mexican market. The results are

Adopting the right conversational tone (using “tú” instead of “usted”).

Using the right wording, for example by making sure the highlight titles emphasized the app’s key benefits and differentiators, using imperative verbs to make user communication dynamic, and ensuring the call to action is clear and punchy: “What are you waiting for? Your training starts today”.

Keeping things simple, using short sentences and very few paragraphs.

Highlighting the key benefits and calls to action in the description of the app, with rich text formatting.

More great case studies of app publisher can be found on the Google Play dev blog.

#Mexico #meta data #appstore #desciption #copy #text #keywords #ASO #latin america #Google Play #bass fishing tips #UA

[appstoreoptimization]

Are sport sponsorships the new UA trend for mobile apps & games? http://www.evertonfc.com/news/2017/09/16/everton-sign-sleeve-deal-with-games-giant-rovio-entertainment http://www.nordeus.com/news/top-eleven-becomes-the-sleeve-sponsor-of-premier-league-club-stoke-city.htm https://www.brentfordfc.com/news/2017/june/leovegas-announcement/ https://www.canaries.co.uk/News/2015/august/seriously-ground-breaking-deal-for-canaries/

#mobile user acquisition #ua #apps #games #epl #premier league #sports #sponsorships

[appstoreoptimization]

One icon - full pleasure. @lazeeva an appstore for adult entertainment apps.

#lazeeva #porn #adult content #apps #appstore #entertainment #alternative stores #android #amazon apps

[appstoreoptimization]

10% of all rejected iOS apps had inaccurate meta data. The Top10 reasons for getting rejected by Apple´s review teams: LINK

#apple review policy #appstore rejections #meta data #compliance #ios #appstore statistics #spam #copycats #design

[appstoreoptimization]

8 New Google Play Badges to optimize your app´s localization setup | LINK

#Arabic #Korean #Japanese #Spanish (LATAM) #Spanish #Indonesian #Portugese (BR) #Chinese (TW) #Google Play Badge #CRO #Android Apps #aso #badge generator #Localization #language

[appstoreoptimization]

App Store Review Management 101. Always have a counter-tactic in place when competitors start hitting your app with negative reviews: http://blog.appfigures.com/cnn-for-ios-gets-hit-with-fake-reviews-pushing-fox-up-the-ranks/

#appfigures #appstore optimisation #aso #ratings reviews #negative reviews #strategy #app marketing

[appstoreoptimization]

How to create an App Preview video for Apple App Store?

An app preview demonstrates the features, functionality, and user interface of a game or app in a short video that users watch on the App Store. Each preview is up to 30 seconds long.

With the release of iOS11 a developer can feature up to three app previews on the app product page. Read about all meta data on the app product page for Apple Appstore here).

If you want to record, edit and format a video for your game / app - Apple has some great documentation available for developers: https://developer.apple.com/support/app-previews/

#ios 11 #apple #appstore #video #trailer #app preview #ASO #conversion #how to

[appstoreoptimization]

[UPDATE] Google Play Developer Policy Center

Google just released an updated version of its policy regarding App Promotion, Meta Data and Ratings, Reviews & Installs

#ASO #IO17 #Google play #metadata #app promotion #UA #ratings reviews #Appstore #Android

[appstoreoptimization]

26% of all Google Play apps do not have any rating. Huge difference to Apple App Store where 86% do not have any rating.

#android #ios #google play #reviews #ratings #distribution #competition #appstore #aso #review management #Apple

[appstoreoptimization]

Every day ø 4.760 apps are published on Google Play.

On Apple App Store: ø3.264.

#appstore statistics #number of apps published #releases #competition #categories #apps in the world #42matters #new apps per week #aso

[appstoreoptimization]

As important good ASO is for converting users when they are in the appstores, getting them to actually visit the appstores is equally important in user acquisition for mobile apps.

It all starts with great ad creatives and the team at adJelly came up with a slick guide for all important ad sizes. LINK

I will ping them in order to have the appstore assets included in their list. Stay tuned...

#creatives #ads #ad size #appstore banners #mobile advertising #conversion #cro

[appstoreoptimization]

Examples of being featured in Café Bazaar, the biggest appstore / app platform in Iran.

#feature #appstore #iran #android #alternative stores #localization #translation #App Store Optimization