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#sports sponsorships
dencyemily · 4 months
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Floki and TokenFi Join Forces to Bring Cricket and Crypto to Over 78 Million Viewers
Floki and TokenFi have partnered with Durban's Super Giants, a well-known cricket team, to target over 78 million viewers, primarily in India, for significant market penetration. The strategic brand placements in the SA20 cricket tournament will amplify Floki and TokenFi's visibility, enhancing their influence in the Asian market. This collaboration showcases the trend of crypto brands shifting towards sports sponsorships to broaden global reach and market impact.
Floki, a leading memecoin, and TokenFi, its sister token, have announced a strategic marketing partnership with Durban's Super Giants, a well-known cricket team. This partnership signifies a major leap in boosting the global presence of Floki and TokenFi, particularly across the Asian market. As highlighted by FLOKI on their official X platform page, they are poised to expose these brands to an audience exceeding 78 million, mainly in India.
The SA20 cricket tournament provides an ideal platform for Floki and TokenFi, with a vast viewership that targets diverse audiences in India, South Africa, the USA, the UK, Australia, and New Zealand, emphasizing the partnership's potential to engage with over 78 million cricket fans worldwide. This collaboration also highlights the emerging trend of cryptocurrency brands engaging in sports sponsorships to widen their reach.
The strategic brand placements during the highly anticipated Betway SA20 cricket tournament, scheduled from January 10 to February 10, 2024, will amplify Floki and TokenFi's visibility, enhancing their influence in the Asian market. Floki's branding will be prominently displayed on the players' uniform sleeves, while TokenFi's branding will be featured on the lead trousers worn by the players. These tactical placements are designed to captivate millions of viewers globally.
With Durban's Super Giants playing in ten of the thirty-three matches, the exposure is set to be extensive. The matches will be broadcast on major international channels, demonstrating the global reach of this partnership. The primary aim of this initiative is to tap into the Indian market, aligning with the growth strategies of Floki and TokenFi. This partnership goes beyond brand visibility and represents a calculated approach to penetrate and influence a key market sector.
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presdestigatto · 7 days
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the sponsorship with ferrari is very, very blatant sportswashing (i.e. using sports to improve a reputation tarnished by wrongdoing) by HP. in addition to the economic/advertising benefits of this sort of sponsorship, partnering with one of the most popular and well-known f1 teams after months of being rightfully lambasted for participating in genocide is textbook sportswashing and likely factored into why they’re making such a huge investment at this point in time (in the middle of a season etc) so yeah. don’t let the shitty company distract from its crimes, boycott the merch and keep talking about it when you can so it doesn’t work as well as they hope it will 🫥
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f1uckinghell · 10 months
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youjustwaitsunshine · 9 months
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still absolutely love the pictures of the abu dhabi 2022 dinner because they all look like theyre genuinely enjoying themselves, both in the restaurant and the group pictures, they're all laughing and playing around
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cursed-clock-shop · 9 months
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Jenny June would have loved Gatorade.
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elminsters · 25 days
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my sister just saw me smoking outside and said i looked like i was in a movie and then proceeded to give me a 10 minute summary of the made up movie
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slythereen · 10 months
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ea sports you have the opportunity to give us something glorious & probably even get away with it as a sponsor… why do you disappoint me
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alpinelogy · 3 months
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I’ll stop yapping about Liam now okay. I’m just… I care about him. I’ve been keeping up with him since I got into f1 so…
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indizombie · 1 year
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I think we should be listening when athletes actually have the courage to speak up, but from personal experience you see just how annoyed the administrators are, and there's a huge power imbalance. The administrators of a lot of these sports are from the big end of town, they are rubbing shoulders with the executives of all of these fossil fuel companies, and I think when it comes to fossil fuels we should be having this conversation. Should fossil fuels be allowed to try and prop up their dying social licence at a time where clearly we have to accelerate the transition away from fossil fuels. The reality is it is less than 5 per cent of sports sponsorship that we're talking about when it comes to fossil fuels and clearly, I think, fossil fuels need sport more than sport needs fossil fuels.
David Pocock, former Wallabies captain and now independent senator
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magstorrn · 11 months
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literally soo embarrassing when sports teams take sponsorships from fossil fuel companies, especially when they play a summer sport like cricket. i hope the sponsorship dollars make up for the fact your sport will be unplayable outdoors in the next few decades
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https://instagram.com/stories/kleats21/2991988171973404907?utm_source=ig_story_item_share&igshid=YzFkMDk4Zjk=
Sponsorship for the 2023 season.
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khakilike · 2 years
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I couldn't get any more jewelry on today.
Lewis Hamilton, brilliantly protesting the FIA′s jewelry ban by wearing three watches (among other things) to the drivers’ press conference
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estebanbicon · 2 years
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it's so fucked up how the sport lewis is giving his all to hates him the most.
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karmaalwayswins · 28 days
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youtube
S1apSh0es "The Worst Sponsors, Team Owners, and Track Promoters in NASCAR history" (2019)
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in-sightpublishing · 2 months
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The Greenhorn Chronicles 60: Emily Fitzgerald on Show Jumping (2)
Publisher: In-Sight Publishing Publisher Founding: March 1, 2014 Web Domain: http://www.in-sightpublishing.com Location: Fort Langley, Township of Langley, British Columbia, Canada Journal: In-Sight: Independent Interview-Based Journal Journal Founding: August 2, 2012 Frequency: Three (3) Times Per Year Review Status: Non-Peer-Reviewed Access: Electronic/Digital & Open Access Fees: None…
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indizombie · 2 years
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"Sportswashing" has become a nouveau term du jour thanks to Greg Norman's LIV Golf and the lens now being applied to the Qatar World Cup. It refers to the concept of a country or brand trying to hide its dirty deeds through the sponsorship of sporting events, and hoping some of the clean and wholesome deeds on the field will apply some bleach to the product paying the big bucks. But don't think for a minute there is any difference between a Saudi petrochemical company sponsoring the International Cricket Council and an Australian company sponsoring local sport — it's all about putting your name on the uniform and hoarding boards, be it advertising or public relations.
David Mark, ' In sport, it's all about the money — but accepting it is not always so easy', ABC
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