#martech investment

[kennyrandallwork]

#Martech #martech solution #martech investment #marketing technology

[mediaguides]

Our Guide To Making Wise Marketing Technology Investments

THE MEDIA GUIDES PRESENT Marketing Marvels Our Guide To Making Wise Marketing Technology Investments The realm of marketing technology (martech) is continuously expanding, promising innovative solutions that can potentially catapult businesses ahead of their competition. However, to ensure that such investments truly serve their intended purpose, careful consideration and strategic planning…

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#Guides #Investments #Martech #Operations #Planning #Tech Enablement

[markitspace]

What is MarTech?!

MarkIT Space specialises in MarTech, which is a blended word made up of marketing and technology.

Marketing increasingly relies on technology to automate and streamline processes, plan and measure campaigns, collect and analyse data, and reach and engage with target audiences. MarTech is a part of every stage of the marketing cycle: attracting, engaging, converting, managing, and understanding the target customer. Businesses that make smart, strategic investments in MarTech can build a comprehensive suite of tools that integrate seamlessly, functioning much like a single, well-oiled machine.

Contact MarkIT Space if you’d like to discuss how we can help automate multiple processes with ease and save you time with MarTech.

#martech #digital marketing #business #marketing automation

[lynnthuesen12]

Fractional Cmo Digital Marketing Services

They usually report to the CEO and work closely with the leadership staff to facilitate a seamless exchange of ideas and practices between marketing and different capabilities. The pandemic changed many elements of labor, introducing extra companies to the concept of hybrid schedules and boosting digital transformation. It also changed the mindsets of many executives, who noticed how their lives had been overtaken by their professions. Based on this info, you can safely assume that the common cost of Fractional CMO services will be between $90,000 to $150,000 a yr. The implementation of a strategic content plan has enduring advantages for healthcare organizations. By delivering consistent, high-quality content, a Fractional CMO fosters trust with the viewers, establishing the brand as a thought chief within the healthcare area. This strategy lays the groundwork for sustained progress and a powerful on-line presence. Explore the ever-changing world of digital, from AI to superior marketing techniques. Let Pam, your digital guide, help reshape your brand's path, spark team creativity, and uncover new opportunities. A shared passion for marketing coupled with technology expertise, we work with clients to construct their MarTech capabilities and achieve sustainable benefit. Everyone in our buyer supply group are certified inbound marketing professionals and are driven to coach, collaborate, and ship the value that we promise. If you hire a wonderful Fractional CMO, then in 3-6 months your company ought to have a clearly defined promotional technique that is being applied. A roadmap that is outlined and permitted by your team should be churning out deliverables month-to-month. They are the rules for investment in a marketing tactic, defining what, the place, why, how, and for the way lengthy. Your course of should define the way you put money into web optimization, PPC, conferences, or website optimization as nicely as the metrics for success you need to use to measure your promotional investments. A fractional CMO normally puts only a few hours per week or month into every enterprise they work with. Even at a high pay price, this will let you pay a manageable payment in exchange for priceless services. These tools can pinpoint problems at different ranges of the data management course of. Data validation, a aim for every business analyst, includes checking articles and dummies for errors or inconsistencies within the knowledge. It may include verifying buyer satisfaction knowledge in opposition to feedback forms. This step ensures that the insights drawn are based on accurate data. By setting clear goals and tracking progress, business analysts can drive private and professional development while delivering increased worth to their organizations. On prime of the flexibleness we already addressed, you’re also getting entry to the entire experience and expertise of a true Chief Marketing Officer, without the fee. I solely work with a only a few firms so I can actually get to know your merchandise, market, group, and business. FCMOs also deliver recent perspectives and progressive approaches to identify growth opportunities and mitigate dangers particular to the med spa sector. Unleash the essence of your model story with Pam's unique, soulful methodology. Blending model improvement with authentic storytelling we cater to each corporate brands and individual personas (personal branding) for a standout digital presence. We give you new marketing capabilities without having to search out, hire and retain new contractors or full-time employees. fractional cmo services Remember, you’re paying this particular person for the holistic experience, not their ability at selecting an Instagram caption. Your marketing efforts are the one means your small business will discover new customers. Overall, Josh has demonstrated strong leadership, effective team management, and a data-driven approach to reaching outcomes. His competencies allow him to guide marketing teams successfully and foster an surroundings of continuous studying. Fractional CMOs focus on creating and executing marketing methods to drive brand awareness, customer development, and revenue era. They work intently with the company's management to develop targeted campaigns, allocate sources, and monitor key efficiency metrics. With their strong analytical expertise, they establish new market opportunities and regulate strategies to meet changing market situations and trends. With the &Marketing+ Fractional CMO approach, you'll have the ability to faucet into the services of subject matter consultants and digital marketing teams who bring unique and numerous methods to the desk. An Interim CMO is a brief term position, or occasionally contracted briefly to see if the chief suits the position before being provided a permanent position. They will put processes in place that will ship repeatable and predictable results out of your marketing efforts. And they deliver with excellence, incomes more than 2.5 occasions the industry common Net Promoter Score from their happy purchasers.

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[vajraglobal]

Standout Websites And Apps | Web Dev Services For Growth Vajra Global

Elevate Your Brand Online with Powerful Web Development Services

In today's digital landscape, a website is more than just an online presence - it's the heart of your brand identity and a key driver of growth. But with so many web development companies out there, choosing the right partner can be overwhelming.

That's where Vajra Global comes in. We are a leading MarTech company that provides web development services, specializing in crafting custom website development solutions that are tailored to your unique business needs and goals. Whether you're looking for a full-stack web development partner for a complex enterprise application or a mobile app developer to create an engaging user experience, we have the expertise and experience to deliver exceptional results.

Here's what sets us apart:

User-centric design: We prioritize user experience (UX) in everything we do, ensuring your website and app are intuitive, navigable, and visually appealing.

Data-driven approach: We leverage data and analytics to understand your target audience and tailor your online presence to their needs and preferences.

Conversion optimization: We focus on building websites and apps that convert visitors into leads and customers, maximizing your return on investment (ROI).

Cutting-edge technologies: We stay ahead of the curve by using the latest web development technologies and frameworks to ensure your online presence is future-proof.

Seamless collaboration: We work closely with you throughout the entire development process, ensuring clear communication and timely delivery.

Our Services Include:

Full-stack web development: From front-end design and development to back-end infrastructure and API integration, we handle every aspect of your web project.

Mobile application development: We build native and hybrid mobile apps for iOS and Android that are functional, engaging, and deliver a superior user experience.

E-commerce development: We create online stores that are optimized for conversions and provide a seamless shopping experience for your customers.

Content management system (CMS) development: We develop custom CMS solutions that empower you to manage and update your website content easily.

Website maintenance and support: We offer ongoing maintenance and support to ensure your website is always running smoothly and securely.

Ready to unlock the power of web development for your business? Contact Vajra Global today for a free consultation and discuss how we can help you achieve your business goals.

#Web development services #Full Stack Web Development #Mobile application development #Custom Website Development

[madhukumarc]

Is content creation profitable?

Yes, content creation can be highly profitable if done right. In today's digital age, where information is constantly being consumed online, the demand for high-quality content is at an all-time high.

Whether you are a blogger, a freelance writer, a marketer, an entrepreneur, or a business owner, creating valuable content can open up a world of opportunities for you.

I'd like to dig deeper to give you more information.

Do you know? - “85% of marketers believe generative AI will have a transformative impact on content creation in 2024” - HubSpot’s 2024 State of Marketing Report

Profitable Content Creation:

1. First and foremost, content creation allows you to establish yourself as an authority in your niche.

By consistently providing valuable and informative content, you can build trust and credibility with your audience.

This can lead to increased brand recognition and customer loyalty, which ultimately translates into more sales and revenue for your business.

2. Moreover, content creation is a crucial component of any successful digital marketing strategy.

Search engines like Google love fresh and relevant content, and they reward websites that consistently produce high-quality content with higher rankings in search results.

This means that by creating valuable content, you can attract more organic traffic (free traffic) to your website, which can result in increased visibility and potential customers.

“SEO requires an investment in content creation and optimization” – Conductor

But how exactly can you monetize your content?

There are several ways to do so.

3. One of the most popular methods is through advertising revenue.

If you have a blog or a website with a significant amount of traffic, you can partner with ad networks like Google AdSense, Mediavine, Ezoic, AdThrive, or Revcontent and display ads on your site.

You earn money every time a visitor clicks on an ad or views it.

4. Another way to monetize your content is through sponsored posts or product reviews.

As you gain influence and a strong following, brands may approach you to collaborate on sponsored content.

This could involve writing a blog post or creating a video that promotes their product or service. In return, you receive compensation from the brand.

5. Additionally, content creation can also lead to opportunities for speaking engagements, consulting gigs, and even book deals.

When you establish yourself as an expert in your field through your content, people will naturally be drawn to your expertise and may seek out your services or invite you to share your knowledge at conferences or events.

Are you aware? - “Content creation should center around user inquiries, incorporating clear language, relevant keywords, and aligning with semantic search trends” – Moz

6. Have video content creation skills? Yes, it allows individuals to create engaging and valuable content for platforms like YouTube, social media, and online courses.

This can lead to opportunities for ad revenue, sponsored content, affiliate marketing, product sales, and brand partnerships, making it a lucrative skill set.

7. Last, but not least, content creation can also be profitable if you take advantage of affiliate marketing.

Produce valuable content that includes affiliate links to products or services you promote.

When audiences click on these links while following content, and eventually make a purchase, you earn a commission, which can sometimes be a recurring opportunity or for a lifetime.

“By analyzing customer behavior, preferences and interactions, you can more precisely target and personalize content creation for your audience” – MarTech

On Becoming a Content Creator or Doing Content Creation:

In conclusion, content creation has the potential to be highly profitable.

However, it's important to remember that success in this field requires dedication, consistency, and a deep understanding of your target audience.

By creating valuable and engaging content that resonates with your audience, you can leverage the power of it to grow your brand or business and generate significant profits.

Here's related information that you may also find helpful – Affiliate Marketing vs YouTube Channel

#content creation #creating content #content marketing #digital marketing #profitable content

[marrywillson]

Best Martech Solutions: Powering Up Your Marketing Efforts in 2024

The marketing landscape is brimming with an ever-expanding arsenal of marketing technologies (Martech). From CRM giants to AI-powered content creators, these solutions promise to streamline workflows, boost efficiency, and deliver impactful marketing campaigns. But with so many options, selecting the "best" Martech solutions and services can be a daunting task.

Sharpen Your Customer Relationship Management (CRM):

Salesforce Marketing Cloud: A titan in the CRM space, Salesforce Marketing Cloud offers a robust suite for campaign management, automation, and analytics.

Hub Spot Marketing Hub: Designed for scalability, Hub Spot Marketing Hub empowers businesses of all sizes with marketing automation, email marketing, and landing page creation tools.

Hootsuite: Manage multiple social media accounts with ease using Hootsuite's scheduling, engagement, and analytics features.

Sprout Social: Optimize your social media presence with Sprout Social's social listening, publishing, and analytics functionalities.

Embrace Marketing Automation for Enhanced Efficiency:

Market Engage: A leader in marketing automation, Marketo Engage offers a powerful platform for nurturing leads, segmenting audiences, and personalizing campaigns.

Pardot’s by Salesforce: Streamline your B2B marketing efforts with Pardot's marketing automation features, including lead scoring, email marketing, and form management.

Leverage the Power of Marketing Analytics:

Adobe Analytics: Gain invaluable customer insights with Adobe Analytics' robust suite for web analytics, marketing attribution, and data visualization.

Google Analytics: A free and user-friendly platform, Google Analytics provides essential website traffic data and audience insights.

Remember, the "best" Martech solutions depend on your specific business needs and marketing goals. Consider factors like budget, team size, and marketing channels when making your selections. Don't hesitate to experiment and explore free trials to discover the perfect Martech mix for your brand.

Bonus Tip:  Integrate your chosen Martech solutions for a seamless workflow and maximize the return on your investment (ROI).

#Martech solutions company in USA #Martech services in USA #Martech Service Company in USA #Digital transformation services

[jcmarchi]

International Women's Day: What it takes to innovate in the age of Gen AI

New Post has been published on https://thedigitalinsider.com/international-womens-day-what-it-takes-to-innovate-in-the-age-of-gen-ai/

International Women's Day: What it takes to innovate in the age of Gen AI

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The theme for this year’s International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating that gender diverse teams outperform their peers time and time again, we turned the conversation over to the exceptional women thought leaders who are at the forefront of shaping the narrative surrounding Gen AI and marketing. 

Let’s dive into their insights and experiences:

Lisa Gately, Principal Analyst at Forrester 

Gately has 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimise their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.

“During the past year, we’ve seen Gen AI capabilities appear in the martech stack along with a rise of multimodal capabilities, where AI models can understand, interpret, and generate content across multiple formats like text, images, audio, and video. It can be overwhelming to understand which systems do what tasks and to determine which ones to embrace. However, making time to learn about these capabilities is important. Gen AI brings more power to content creation, audience engagement, and personalisation. Content use cases aren’t only a practical entry point for scaling Gen AI adoption; they also represent a large part of an organisations’ activities and offer enormous potential for enhancing the customer experience and speeding time to market. Acting now is essential because the pace of change for Gen AI will only accelerate.”

Julie Shainock, Managing Director Travel, Transport & Logistics (TTL) at Microsoft

Shainock is responsible for developing Microsoft’s point of view and future strategy for our WW Travel and Transport Industry. She is focused on leading the airlines, hospitality companies, cruise and freight logistics and rail companies to driving innovation that will enhance the customer and employee journey, while driving increased productivity and cost reduction with the use of Microsoft’s technology and its ecosystem of solution partners.

“Generative AI is set to revolutionise the travel, transport, and logistics industries by delivering unprecedented levels of personalisation, efficiency, and innovation. It’s not just about automation; it’s about creating intuitive, seamless customer experiences and unlocking new levels of operational efficiency. For organisations to tackle the full potential of Gen AI effectively, establishing a clean data foundation and a clear strategic vision for desired outcomes is critical.”

Adiela Aviram, Cookieless Marketing Transformation Practice Leader at Deloitte Digital

Aviram is an award-winning digital marketer and a Senior Manager in Deloitte Digital’s Advertising, Marketing and E-Commerce offering. Beyond her career, she is a dedicated Fellow at The Black Wealth Club (BWC), actively contributing to the group’s mission of wealth generation and community reinvestment.

“The only thing constant in marketing, much like in every field, is change. Reflecting on one of my initial roles as a search marketer, I can draw some parallels. I had no formal training in search marketing, and the idea of learning an entire system to advertise on search engines seemed bizarre. Now, much of that same field is supported by generative AI. I’m excited for all the things Gen AI will enable for marketers. It will allow us to focus on more strategic, less repetitive, and energizing areas of our work. However, marketing will always need the human element. Customer experience, by its very nature, is human, and Gen AI will not stand in the way of that.” 

Joyce Gordon, Head of Generative AI, Amperity

Gordon leads Amperity’s generative AI product development and strategy. She’s also worked on the product development for many investments across the ML and ML Ops spaces, including launching Amperity’s predictive models and infrastructure used by many of the world’s top brands.

“Gen AI is only as good as the data that powers it. And since customer data is notoriously complex, it takes a different AI process to unify it into accurate, comprehensive profiles that can feed your Generative AI tools to get the best results.  

Customer data tools can use AI to power critical processes behind the scenes, including data unification, insights, and predictions, so you have the answers to the questions “Who are my customers? What did they do? And what should I do next?” 

In a world where the same Generative AI tools for activation are available to everyone, the data you feed into your Gen AI systems will be a key competitive differentiator, since it determines the quality of the output. In short, it’s not enough to have AI tools at the last mile — it needs to be part of your approach from the first step.”

Teresa Sperti, Founder & Director, Arktic Fox

Sperti is a highly seasoned and regarded digital and eCommerce leader with over 20 years’ experience working with and for leading brands including Coles, Officeworks and World Vision among others. Since establishing Arktic Fox four years ago, Teresa and her team have been partnering with leading brands and scale up retailers and CPG | FMCG brands to drive eCommerce adoption and capability build, to enable better utilisation of data to enhance experience and deliver better omnichannel experiences and supported brands to utilise and invest in tech to underpin their strategy.

“There are pivotal moments in the digital era that fundamentally alter the trajectory of the industry – the birth of social media and the launch of the iPhone were some of those moments. And I believe the launch of ChatGPT is another one that really lit a match to the adoption of Gen AI.

“In the tech world, we are already seeing strong adoption of Gen AI within marketing platform interfaces to automate creative development and support and enable smarter decision making. However, it is still very much the early days for Gen AI , and I think we’re just scratching the surface. Brace yourself for a whirlwind of change in this space over the next 12 to 24 months.”

The future of Gen AI in marketing

The female leaders in marketing have spoken, and their insights demonstrate the importance of embracing Gen AI not only as a tool for innovation but as a fundamental pillar for cultivating growth and establishing meaningful relationships within the rapidly transforming marketing landscape. Let’s make 2024 the year we harness Gen AI to its fullest potential and unleash lasting, genuine change for the better.

(Editor’s note: This article is in association with Amperity)

Tags: ai, artificial intelligence, gen ai, genai, generative ai, international women’s day, iwd, marketing

#2024 #advertising #ai #AI in Marketing #ai news #AI systems #ai tools #amp #amperity #approach #Article #artificial #Artificial Intelligence #audio #automation #B2B #brands #career #change #chatGPT #Commerce #communications #Community #Companies #comprehensive #content #content creation #content marketing #customer data #customer experience

[affiliateinz]

InsightHub Review – Launch Your Own ‘ChatGPT4-Like’ Chatbot

Hey I’m Inzamul, Welcome to my InsightHub Review – Launch Your Own ‘ChatGPT4-Like’ Chatbot

InsightHub is an all-in-one marketing automation software that help you artificial intelligence (AI) to help businesses and marketers streamline various tasks. It utilizes IBM Watson and other AI technologies to automatically generate marketing assets like graphics, content, websites, chatbots, ad copies, product names, and more with just a few clicks. InsightHub aims to replace the need for hiring designers, writers, and other marketing freelancers by handling these repetitive tasks automatically through its intuitive platform. The software is positioning itself as an AI-powered “employee” that takes care of essential marketing responsibilities on autopilot mode so users can focus on high-level strategy. With features like graphic creation, SEO website builder, copywriting, chatbot builder, and detailed analytics, InsightHub consolidates various martech solutions into one subscription-based SaaS product.

Table of Contents

InsightHub Review- Overview

Creator: ClicksBotz

Product: InsightHub app

The official page: >>> HERE

Front-end price: $16.95 (one-time payment)

Bonus: Yes, Huge Bonus

Guarantee: 30-day money-back guarantee – NO QUESTIONS asked!

Vendor’s support: https://support.insourceapps.com/

What Is This Product?

>> Get InsightHub + My $13,000 Bonus To Boost Up Your Earnings MORE and you won’t find these bonuses anywhere >>

Some of the key things you can do with InsightHub include:

Automatically generate marketing copy, articles, website content using just a keyword

Create eye-catchy visual assets like social media graphics, ads, YouTube thumbnails

Build SEO-optimized websites with an AI website builder

Generate high-converting ad copies for Facebook ads, Google ads etc

Create an AI-powered chatbot for your website

Automate product name ideation and slogan creation

Fix grammar mistakes in content and proofread text

Analyze text sentiment and extract keywords

Create ready-to-use spreadsheets

The software aims to automate, via artificial intelligence algorithms, traditionally manual and repetitive tasks that marketers have to do regularly like design assets, copywriting, proofing content etc. This helps users save time and money otherwise spent on hiring teams of designers, copywriters etc.

The technology behind InsightHub seems to leverage new AI advancements similar to offerings like ChatGPT. It provides a centralized marketing automation dashboard for small businesses and solopreneurs to scale their operations without a large marketing team or budget.

How does “InsightHub” work?

InsightHub Uses IBM Watson AI Powers & Does Everything

In 3 EASY Steps

(And There’s NO Huge Investment Or Time Needed)

1ST STEP

2ND STEP

Create

3RD STEP

Kay Features

>> Get InsightHub + My $13,000 Bonus To Boost Up Your Earnings MORE and you won’t find these bonuses anywhere >>

AI Copywriter – Automatically generate high-converting, engaging marketing copy for ads, emails, web pages, product descriptions etc. Just input a few keywords.

AI Website Builder – Create optimized landing pages and websites via an intuitive drag and drop builder powered by AI.

AI Graphic & Video Creator – Design on-brand social media graphics, ads, thumbnails, logos etc in any format or size. Also create eye-catching short brand videos.

AI Chatbot Builder – Build and deploy your own chatbots equipped with natural conversations and precise answers for your brand.

Ad Analysis & Optimization – Get data-driven suggestions to optimize marketing campaigns and improve ROI across channels.

Keyword Research – Utilize AI for rapid keyword research and integration in your copy and content for better SEO.

SEO Optimization – Improve website speed and on-page SEO aspects like meta tags and structure via AI.

Ad Copy Generator – Craft catchy taglines, product slogans, emails subject lines optimized for your campaign goals.

Content Calendar – Quickly plan and schedule social media posts to maintain brand consistency via auto-posting.

Competitor Monitoring – Keep an eye on top competitors’ marketing initiatives and campaigns with timely alerts.

The goal of InsightHub is to leverage AI and consolidate various martech solutions into one cost-effective platform for small businesses and busy entrepreneurs. Taking over repetitive marketing workflows to free up strategic thinking.

Why You Must Choose InsightHub for Your Business?

Save Time and Money – InsightHub can produce in minutes what normally takes hours or days of manual effort. This means you slash marketing costs on freelancers and external agencies.

Tap Into The Power of AI – Get an AI-powered marketing team generating fresh, creative assets around the clock without human limitations.

Easy To Use – The platform is designed specifically for non-techies. Simply input keywords and watch InsightHub work its magic.

Always On Brand – Assets created are customized for your brand voice, image, and style guidelines through machine learning.

Scale Your Growth – Streamlined marketing workflows give you bandwidth to focus on big picture growth strategies while AI handles the heavy lifting.

Gain An Advantage – Forward-thinking competition is leveraging marketing automation. InsightHub lets you stay ahead.

Flexible & Integrated – Cloud-based SaaS model works seamlessly across devices. Integrates with popular marketing platforms.

What’s The Cost?

$17.12

HURRY! NEXT PRICE RISES IN…

Frequently Asked Questions

What marketing tasks can InsightHub automate?

InsightHub can automate content writing, graphic design, website building, ad creation, chatbot building, keyword research, competitor research, lead generation, and more using AI.

Does it really generate quality and unique outputs?

Yes, InsightHub is powered by the same AI that fuels advanced language models like ChatGPT. So the outputs adhere to brand guidelines and are completely unique passing plagiarism checks.

What level of technical skill is required?

None. InsightHub has an intuitive drag-and-drop interface built for non-technical people. You don’t need any design or coding skills.

What integrations does it offer?

It offers deep integrations with popular apps like Facebook, Instagram, YouTube, MailChimp, Google Analytics, Slack, Trello, Shopify, WordPress, and more.

What level of support does InsightHub provide?

It comes with 24/7 customer support via live chat and email. Depending on plan, users also get access to an account manager for personalized assistance.

Is there a free version?

No free version but pricing plans are designed to be affordable even for small business owners starting out. And custom enterprise pricing is available too.

Hope this gives you a quick overview of the platform! Let me know if you need any other details. Inbox me here Inzamul

>> Get InsightHub + My $13,000 Bonus To Boost Up Your Earnings MORE and you won’t find these bonuses anywhere >>

Thanks for read my article, InsightHub Review – Launch Your Own ‘ChatGPT4-Like’ Chatbot

InsightHub Review – Launch Your Own ‘ChatGPT4-Like’ Chatbot

Affiliate Disclaimer :

Some of the links in this article may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

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[speed-seo]

Marketing Data Is the Lifeblood of Business: How to Use Your Marketing Data Effectively

Today the world is digitally driven, no doubt! Marketing data is a priceless asset. Did you notice it? But with great data comes great responsibility. 😛 Like a prospector striking gold, today's marketers are awash in shiny new data. Web analytics gushing with visitor insights. Social media resonating with customer sentiment. But raw data on its own is just noise. To strike it rich, you need to mine for strategic insights. That's the marketer's mandate in this data-rich era. Sift and refine grains of consumer understanding from rivers of digital information. Turn clickstreams into customer clarity with analytics alchemy. Cast data breadcrumbs that entice prospects along the conversion trail. This is the promise and potential of marketing analytics. Yet also the challenge. Study after study shows companies struggling to squeeze strategic value from their data investments. Opportunities for optimization and growth left undiscovered in plain sight. Why do many marketing mavens miss the mother lode? Data overload. Analysis paralysis. Failing to frame the right questions. Not converting insights into action. But with the right focus and skills, marketers can strike data gold. This guide will uncover proven methods to: - Collect the marketing data that matters most - Mine databases for powerful consumer insights - Refine analytics into strategic recommendations - Take data-driven action to delight customers and dominate markets So, grab your picks and pans. It's time to sift through marketing data and uncover the golden opportunities waiting to be seized. Are you ready to stake your claim? The Growing Role of Marketing Data Marketing data refers to quantitative and qualitative information related to marketing operations and strategies. This encompasses both internal data from company sources and external data about customers, competitors, and markets. Sources of marketing data include: - Web analytics - CRM systems - Social media monitoring - Surveys and focus groups - Online listening tools - Sales data - Financial performance metrics The importance of marketing data continues to grow for several key reasons: Digital Transformation - Digital marketing channels generate detailed user data and analytics. This enables more targeted marketing and personalization. Growth of Martech - Marketing technology expands data collection and analysis capabilities. Marketers can integrate data from multiple platforms. Shift Towards Data-Driven Decisions - With so much data available, there is an expectation to base marketing strategies on data-driven insights. Need to Prove ROI - In a digital landscape, marketers must quantify results and demonstrate return on investment (ROI) of activities. Key Benefits of Leveraging Marketing Data Effectively harnessing marketing data provides game-changing advantages: Enhanced Customer Understanding - Data reveals who customers are, what they want, and how to best engage them across channels and devices. Improved Campaign Optimization - Marketing analytics enables real-time optimization and refinement of campaigns based on performance data. Smarter Resource Allocation - By measuring data like cost per lead or sale, marketers can shift budgets to high-performing initiatives. Increased Personalization - Data fuels personalization engines to deliver tailored messaging and experiences. Reduced Risk in Decision-Making - Data provides fact-based insights to reduce assumptions and risk in strategic decisions. Higher ROIs from Marketing - Data-driven marketing leads to cost savings, waste reduction, and resources focused on what delivers results. In summary, marketing data powers more impactful, optimized, and customer-centric marketing. Challenges with Collecting and Analyzing Marketing Data However, leveraging marketing data to its full potential isn’t always straightforward. Here are some of the top challenges: Data Overload - The sheer volume of marketing data from multiple sources can be overwhelming to sort through. Data Silos - When data is isolated in silos across different platforms and teams, gaining a unified view is difficult. Identifying the Right Metrics - With so many metrics available, determining the best KPIs to focus on is crucial yet can be confusing. Data Quality Issues - Inaccurate, incomplete, or inconsistent data severely limits analytical value. Lack of Analytical Acumen - Many marketers lack experience and skills for extracting strategic insights from data. Communicating Data Insights - Translating data into compelling insights and recommendations for stakeholders can be challenging. Turning Insights into Action - Organizations often fail to convert data-driven insights into strategic actions and improvements. Best Practices for Marketing Data Analysis Mastering marketing data analysis involves focus on several key best practices: Maintain a Unified Data Set - Integrate data from all sources into a centralized database for a single source of truth. Use data warehouses and pipelines to eliminate silos. Identify Relevant KPIs - Focus analysis on the key performance indicators most aligned to business and campaign objectives. Perform Regular Analytics Audits - Audit analytics setup regularly to confirm tracking works properly and identify data gaps. Leverage Data Visualizations - Visualizations like charts make complex data easier to grasp and share with stakeholders. Invest in Analytics Training - Educate marketers on skills like SQL, data modeling, statistical analysis, and visualization tools. Put Insights into Action - Don't let analysis be an end unto itself. Use insights to drive data-based marketing optimization and improvement. Build a Testing Culture - Cultivate a culture of continuous testing and experimentation based on insights revealed in the data. Monitor ROI - Rigorously measure marketing return on investment and refine strategies based on ROI data. Automate Where Possible - Automated reports, alerts, and data sharing streamline analysis and communication of insights. Partner with IT and Engineering - Collaborate across teams and leverage engineering resources for collecting and analyzing data at scale. By championing these best practices, marketers can overcome obstacles and maximize the value extracted from marketing data. Types of Marketing Data Analysis to Master Taking full advantage of marketing data requires competency across both quantitative and qualitative analysis approaches. Quantitative Marketing Data Analysis Quantitative data analysis deals with measurable, numerical marketing data. Key techniques include: - Statistical analysis - Applying statistical models to marketing data sets to identify statistically significant patterns and trends. - Performance analytics - Tools like Google Analytics to monitor and analyze all aspects of marketing performance. - Web analytics - Analysis of visitor traffic, engagement, conversion, and behavior on websites and apps. - Marketing attribution modeling - Determining value and ROI throughout the customer journey across multiple touchpoints. - Predictive analytics - Using machine learning and AI to make data-driven predictions about future outcomes and trends. - Marketing mix modeling - Statistical analysis of how marketing inputs like advertising and pricing affect sales and revenues. - Sentiment analysis - Using text analysis and natural language processing to determine sentiment from social media, reviews, and survey data. Qualitative Marketing Data Analysis Qualitative data analysis interprets non-numerical, textual data to identify themes, patterns, and insights. This can involve: - Social media monitoring - Tracking brand mentions, engagement, and KPIs across social media platforms. - Text and sentiment analysis - Identifying themes, topics, and sentiment from open-ended survey responses, social posts, reviews, and other text data. - Competitive analysis - Researching competitors' social media, websites, advertising, and other qualitative data to inform strategy. - Buyer persona analysis - Building detailed profiles of key customer segments based on qualitative data like social media activity, motivations, and brand preferences. - Ethnographic research - Studying real customer/user environments, pain points, and behaviors through observational field research and interviews. - Content analysis - Evaluating keywords, topics, sentiment, shareability, and other attributes of content marketing. Both quantitative and qualitative data skills are crucial for marketers to fully exploit marketing analytics. Turning Data into Powerful Insights Converting raw marketing data into meaningful insights involves: - Asking the right questions - Frame data analysis around answering key business and campaign questions. - Contextualizing data - View data in the context of business objectives, historical trends, and industry benchmarks. - Identifying patterns and outliers - Spot trends, correlations, and anomalies that point to actionable improvements. - Considering implications - Interpret what insights mean for guiding marketing decisions and strategy. - Crafting recommendations - Synthesize findings into specific, data-backed recommendations to key stakeholders. - Storytelling with data - Structure and present insights in compelling ways for driving buy-in and consensus. - Prioritizing key insights - Focus on the needle-moving findings rather than drowning in excess data and minor details. The most skilled marketing analysts don't just crunch numbers. They discover powerful insights others miss and make data come alive to influence decisions. 10 Essential Marketing Data Reports 1. Digital Marketing Health Check This is like an annual checkup with your doctor - it gives you a high-level view of the health of all your digital marketing efforts over the past quarter. Make sure to highlight key wins, areas of concern, and opportunities to optimize campaigns. Use simple traffic light color coding (green/yellow/red) to convey status at a glance. And add some fun wellness phrases like "Facebook ad engagement remains strong with a healthy click-through rate." 2. Campaign Performance Report Bring campaign reports to life by spotlighting your most successful efforts. Use persuasive language to convey ROI: "The back-to-school email campaign generated 50% higher revenue than forecasted and delivered a best-in-class 5:1 return on spend." Visualize results with charts showing campaign goal vs. actual performance. 3. ROI Tracking Report ROI isn't the most exciting topic - but it's critical. Make your ROI reports pop by using dollar signs, percentages, and graphics to showcase standout metrics: "$275 avg ROI per email nurture program subscriber 📈" Or try "Our 2020 digital ad spend ROI increased 25% year-over-year 🔥." 4. Customer Lifetime Value Report This report is about relationships, not numbers. Showcase big-picture trends in customer loyalty and examples of your ideal long-term customers. "High-value customers like Acme Co increased annual spend by 35% after 5 years 🤝" 5. Sales Funnel Report Illustrate the sales journey's ups and downs. Spotlight pain points but also showcase successes like "Lead conversion rates improved 15% year-over-year 🎉" Use visual flows, diagrams, and color coding to expose bottlenecks. End with suggested optimizations. 6. Social Media Analytics Report Tracks engagement and metrics across social platforms to optimize posting strategy. Includes: Follower growth, engagement rates, clicks, shares, etc. 7. SEO Performance Report Monitors website SEO health and rankings in search engines.Includes: Keyword ranks, traffic from organic search, page speed, backlinks 8. Content Marketing Report Measures content's reach and impact across owned, earned, and paid channels.Includes: Pageviews, conversions, social shares, backlinks, etc. 9. Competitive Benchmarking Report Compares performance vs. competitors across key metrics.Includes: Website traffic, social followers, ad spend, etc. 10. Brand Health Report Tracks brand KPIs like awareness, consideration, and loyalty over time.Includes: Brand surveys, win/loss analysis, focus groups, brand lift studies. The goal is to make every report tell an engaging story - not just recite numbers. Strategic insights packaged clearly can drive real marketing results. Let me know if you need any other report writing tips! Extracting Gold from Marketing Data: Key Takeaways In today's digital landscape, marketing data holds the key to unlocking standout customer experiences, optimized campaigns, and data-driven decision making. However, with data proliferating across every customer touchpoint, marketers must have a sound strategy for collecting, analyzing, and activating marketing insights. 👉 Focus on the metrics that matter. In a sea of data, identify the KPIs most aligned to business goals and audience needs. Master both quantitative and qualitative analysis skills to extract meaningful patterns and insights. 👉 Make insights actionable. The best analysts don't just report data - they bridge data to strategic recommendations that fuel continuous optimization. Give stakeholders clear guidance on what data means for marketing strategy and budgets. 👉 Keep improving your analytics game. With data analysis now an essential marketing skill, never stop honing your data acumen. Stay on top of the latest techniques and tools. Let data illuminate new opportunities to delight customers and drive growth. The future belongs to the marketers who can hear data speak and turn those whispers into action. Keep fine-tuning your listening skills. Let marketing analytics chart your course forward. Frequently Asked Questions Q: What types of marketing data provide the most valuable insights? - A: Customer behavioral data, lifetime value data, multi-touch attribution data, competitive benchmarking data, and qualitative feedback data tend to offer the most strategic insights. But the highest-value data depends on your specific business goals and objectives. Q: How much analytics/data expertise should a marketer have today? - A: At a minimum, today's marketers need working knowledge of key web analytics platforms, basic data analysis skills, and ability to create compelling data visualizations. More advanced expertise in statistical analysis, predictive modeling, and business intelligence can help advance your career. Q: How can I make marketing data analysis a regular habit? - A: Set aside dedicated time for data analysis rather than just ad hoc reviews. Build a daily, weekly, and monthly analytics reporting cadence. Create templates and dashboards to streamline reporting. Set up automated report distribution and alerts for key metrics. Q: What tools do expert marketing analysts use most? - A: Google Analytics, Tableau, Looker, as well as marketing analytics tools like Adobe Analytics, Sisense, Datorama. Python, R, and SQL are top programming languages for analysis. Excel also remains a versatile option. Q: Should I outsource marketing data analysis? - A: Consider partnering with a specialist agency or freelancer to complement your team's skills. But you'll gain the most value by having in-house analytics expertise that understands your unique business challenges. Invest in analytics training for your marketers. Reference: https://reutersevents.com/ Read the full article

[mdjalhokbabu]

Growth and Operation Integration: A New Solution Called by the Network Service Model

A few years ago, Qutoutiao CEO Tan Siliang shared a formula with me - it costs n yuan to acquire a user, HE Tuber and the ARPU value that can be generated after the user comes is m yuan. As long as m is greater than n, profits can be generated.

This is the core law of Internet service platforms in their rising period. Take the reading industry as an example. Many practitioners regard the reading business as a math problem. It costs n yuan to invest, and users pay m yuan. If m is greater than n, they make money.

But the Internet is public, and your peers will be able to see it soon after you start to produce more material. Then everyone will be involved in the same process, pushing up the traffic price. The traffic cost continues to rise. Gradually, m equals n and m is less than n. Moreover, the "amnesia" behavior of reading users is becoming more and more typical. They were reading in the app, but were suddenly distracted by other things, and then forgot where they were reading, or even forgot that they had downloaded the app. At this time, users cannot be awakened by in-app operations alone, and external advertisements must be used to redirect users back in.

On the big track of local life, the existing players are basically the top "big players" and do not need to "break the ice" with users. Therefore, their focus is not on acquiring customers, but on promoting activation and conversion, and increasing the number of existing users. purchase frequency and customer unit price.

"In the past, life service customers may have clicked on the advertisement and downloaded the app, and the link to the advertising part ended." Huang Lei said, but now, Tencent Advertising needs to start communicating with customers from the early stage of the project and conduct research through its own data insights. Provide customers with project proposals, including what kind of materials to push at what marketing nodes, so that users can get greater value, making it easier for customers to achieve conversion, etc.

From this point of view, whether it is the consumption of online content such as reading and long and short videos, or the consumption of services that require offline fulfillment such as takeout and local life, the idea of ​​​​marketing operations is also applicable. Today’s advertisers’ demands are no longer just “purchase volume”. From new acquisitions to activation to conversions, marketing and operations are integrated and each step needs to be more refined.

How to do it specifically? Leveraging a larger platform and more professional technology is a shortcut.

Let’s talk about technology first. The advancement of Martech (marketing technology) has brought us more precise advertising effects, but technology itself is not the purpose. The efficient matching between advertising and people, advertising and intent is the core appeal. In this regard, the "commercialization" idea proposed by Tencent Advertising is worth looking at - transactions in the Internet service industry revolve around games, short videos, graphics and other content as well as various services in local life, but we can regard these transaction targets as For "commodities", finer-grained features are sorted out for different commodities to match the different characteristics and needs of users.

In the past few years, the marketing industry has continued to refine user stratification with the help of cutting-edge technologies such as digital advertising systems and large models, but it has ignored the refined operations of its own products. In the context of extensive marketing, we only know how to push coffee advertisements to office workers, but do not refine the matching of "people" and "goods". If you like to drink American style, I can't recommend vanilla latte to you. You never My snack coupons are pointless when it comes to buying sweets.

Commercialization is a step forward in advertising technology, and its underlying logic is to operationalize and refine marketing, improve matching, and reduce ineffective losses. According to data shared by Tencent Advertising, advertising commercialization accounts for 50% in the reading industry.

In the correct matching relationship, coupled with technical capabilities such as large AI models, you can accelerate in the right direction.

Looking at the platforms again, at first glance, there is not much difference in the products of each advertising platform, but if you look closely, you will find that the platform ideas are very different. Taking Tencent Advertising as an example, they think more about the energy of marketing from the perspective of operating the entire chain.

Take ROI for example. In the past, advertisers paid more attention to the optimization goals of the first-day ROI, but now advertisers can set optimization goals for the seven-day ROI in Tencent Advertising. In addition, Tencent Advertising has also created new in-depth bidding tools such as pay-per-time, activated seven-retention double bidding, key behaviors, etc., and continues to improve the achievement rate. To explain briefly, advertisers can set two shallow and deep bids at the same time, one is the bid for activation, and the other is the bid for secondary retention.

Deep bidding is the core optimization goal, but when data is insufficient, the cost of shallow conversions should be guaranteed first. In this way, the competitiveness can be improved in the bidding advertising market, thereby greatly improving the "difficulty in quantity and low quality" problems that many advertisers have.

Another example is the marketing operation mentioned above, which returns to users and “people”. Enterprise WeChat, WeChat groups, official accounts, video accounts, mini programs... There are too many touchpoint scenarios for interacting with "people" in Tencent's global ecosystem. From a spatial perspective, they have wide coverage and rich levels, and from a time perspective, they have wide coverage and rich levels. It has a large user duration and spans the entire life cycle of users' online behaviors. This means that advertisers can not only reach users smoothly, but also "accompany" users to achieve arousal, activation, and conversion. , realization and other business needs.

Recently, I talked about a similar topic with Guo Qing, the former executive chairman of the Meituan Sales Committee and the head of Meituan Winery and Tourism - the sales and marketing strategy of the business is not static. It must be adjusted at different stages of development to capture the market during the offensive period. share, expand rapidly, and do not care too much about efficiency; in the development period, the market share is basically stable, increase revenue and reduce expenditure, focus on efficiency and profits, and move towards refinement.

The Internet industry's recruitment, activation and transformation is not that there are no opportunities for growth, but that the low-hanging fruits have been picked, and the opportunities for growth need to be "enough". From dividend-based growth to profit-based growth, the transition of the times has been silent. Internet services have experienced great storms and have also reached this intersection where they need to turn around.

#video #sharing #watch #upload

[madhukumarc]

What are the advantages of data science for marketers?

The advantages of incorporating data science into marketing strategies are numerous and can greatly benefit marketers in achieving their goals.

Let me break it down for you.

Advantages of Data Science for Marketers:

1. Improved Decision-Making:

Data science provides marketers with valuable insights and analytics that enable them to make informed decisions.

By analyzing data, they can gain a deep understanding of consumer behavior, preferences, and trends.

This knowledge allows them to tailor marketing strategies to target the right audience at the right time with the right message.

“Experimentation is the gold standard for data-driven decision-making once you have enough samples to do so” – Marketing Examined Newsletter

2. Enhanced Customer Segmentation:

With data science, marketers can segment their target audience into distinct groups based on various parameters such as demographics, interests, and buying behavior.

This segmentation helps them create personalized and targeted campaigns that resonate with each specific group.

By delivering relevant content to the right audience, they can maximize engagement and conversions.

3. Predictive Analytics:

Data science allows marketers to predict future trends and outcomes based on historical data.

By analyzing patterns and correlations, they can anticipate customer needs, identify potential market opportunities, and optimize marketing efforts accordingly.

This predictive capability empowers marketers to stay ahead of the competition and make strategic decisions that yield better results than ever.

“Data-driven marketing empowers marketers to react to changing customer needs more quickly and strategically. This is precisely why 90% of marketing leaders cite “martech, data, and analytics, CX and loyalty as top priorities”” – MarTech

4. Optimization of Marketing Campaigns:

Data science enables marketers to optimize their campaigns in real time.

By continuously monitoring key performance indicators (KPIs) such as traffic, engagement rates, click-through rates, conversion rates, bounce rates, or any other, they can identify areas for improvement and make necessary adjustments on the fly.

This agility ensures that their marketing efforts are always optimized for maximum effectiveness. In fact, this is the need of the hour.

5. Improved ROI:

Ultimately, the goal of any marketing campaign is to generate a positive return on investment (ROI).

Data science helps marketers achieve this by providing insights into the effectiveness of different marketing channels, messages, and strategies.

By identifying what works and what doesn't, they can allocate resources more efficiently, including guiding relevant teams and focusing on activities that deliver the highest possible ROI.

“When you use AI for marketing, you can make data-driven decisions about where you invest and allocate media spend” – MarketingProfs

In conclusion, data science offers numerous advantages to marketers.

By leveraging the power of data analytics, marketers can make better decisions, segment their audience effectively, predict trends, optimize campaigns in real time, and ultimately achieve a higher ROI.

Incorporating data science into your marketing strategy is no longer an option but a necessity in today's data-driven world.

Here's related information that you may also find helpful – Marketing ROI Statistics [Unlock the trends, insights, and strategies].

#data science #digital marketing #data-driven marketing

[mediaguides]

Martech Turf Wars: Maximizing Your Technology Investment

Over the last two decades, the allure of marketing technology (martech) has captivated marketers worldwide. Despite the millions of dollars poured into tech investments, the results have often been underwhelming, leading to power struggles between Chief Marketing Officers (CMOs) and Chief…

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#Collaboration #Innovation #Martech #Planning #Platforms #Project Management

[joekellyotcglobalholdings]

We Are Only Using 33% of Our Marketing Tech And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment.

We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment. https://www.entrepreneur.com/growing-a-business/we-are-only-using-33-of-our-marketing-tech-and/465478 Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack. via Entrepreneur: Latest Articles https://www.entrepreneur.com/latest December 01, 2023 at 10:00AM

#Entrepreneur: Latest Articles

[inboundsys-321]

Inboundsys - Your Strategic and Implementation Partners in Hubspot Services and Inbound Marketing

Introduction

Inboundsys recognized as a reputable HubSpot Platinum Solution Partner agency, is committed to assisting businesses in their growth journey through the implementation of strategic inbound marketing and sales tactics. Delve into our proficiency and discover the advantages of teaming up with us through the insights presented in this informative infographic.

Why Inboundsys?

Inboundsys is an award-winning Marketing and Technology (MarTech) company based out of Bangalore, India. We are Hubspot’s Gold Solutions Partner Agency, providing all-round technological solutions in marketing and sales automation. 

We are your trusted and dependable partners. We help you achieve your business goals through our strategically crafted marketing and web solutions to reach your targeted return on investment and exponentially scale up.

Our Vision

To partner and collaborate with global B2B digital marketing and information technology companies and to work with them to help scale up their businesses by solving their customer’s problems and providing innovative digital marketing and web development solutions which can drive greater return on investment.

Our Mission

A global multi-national company, innovating and delivering products and services in the space of marketing and information technology which can help and guide businesses to grow to their full potential and thereby contributing to the betterment of society and creating opportunities to the desirable.

Growth Services:

Hubspot Services:

Hubspot CMS

Hubspot Migrations

Hubspot Onboarding

Hubspot Audit & Reporting

Hubspot Agencies

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Competitive Pricing

Our pricing and engagement models are flexible and affordable to meet the needs and necessities of the customer and are competitive compared to any other service provider globally. We help you launch your business or execute your project at an affordable cost.

"A Distinguished HubSpot Platinum Solutions Partner For Excellence In The Industry"

Address

Bangalore Office

#281, 13th Main, AGS Layout, Arehalli Bengaluru, Karnataka – 560061, India

Telephone number: 9189282925

For more in-depth details visit our website: https://inboundsys.com/

#websitedesign #websitedevelopment #websitecreation #hubspotcms #hubspot #hubspotpartner

[technianssoftech]

Social Media Marketing Company in Mumbai | Technians

Technians is a leading social media marketing company in Mumbai, India. They specialize in developing customized strategies and effective techniques to enhance your brand's visibility, drive higher engagement, expand global reach, ensure cost-effectiveness, and maximize return on investment (ROI). With their team of experienced MarTech experts, Technians can help you achieve your social media marketing goals and objectives.

#social media marketing #social media marketing company