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#Martech
retrocgads · 1 month
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UK 1987
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martechinsights · 1 year
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Ready to take your marketing operations to the next level? Join the MarTech Pulse community and collaborate with like-minded professionals to stay updated on the latest trends and technologies. Gain valuable insights and best practices in this engaging and supportive community of industry experts and peers.
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optidan · 7 months
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Online Retailers, how to avoid google search penalties 😔 You own your website, you need to own your content! 🔒 ✅
🚫 How to tell if your website has plagiarised content which Google penalises? 🚫
Plagiarised content can severely impact your online visibility due to Google's algorithms. But how can you tell if your content is duplicated?
👎1. Does your supplier provide your product descriptions? Chances are, they've given the same to competitors. Duplication alert! 🚨
👎2. Content taken from supplier/brand pages? That's a common source of duplication that Google's sharp eyes catch! 🔍
👎3. Lifted content from a competitor? Google rewards originality! The copycats get left behind. 📉
👎4. Scraped a website or bought a product feed from a 3rd party? High risk! Google penalise you for plagiarised content. ❌
Quick Test: 🧪 Paste a chunk of your product descriptions into Google. Spot similar content? That's a red flag right there 🚩
🚀🤖 There's a solution so your website is firing on all cylinders to get you the return you deserve! ✅
At OptiDan, our AI-powered solutions scan your site, detect plagiarised and underperforming content. With our rapid response tech 🚀 , we swiftly clean and optimise your content on Autopilot. Boost your online presence with high-quality, unique content, and supercharge your search engine performance. 🚀
Plagiarised content is just one of the problems we scan for on your website, so what are you waiting for, reach out today and we will do a content audit on your website, and let you know how we can fix it 🚀💼
You can click on the below article to do a deeper dive on how Plagiarised Content affects your website 👉 📖
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financetechnology · 11 months
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artefactx · 1 year
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With Art Tech AI, now you don’t need a fashion degree to experiment your style! I’m deeply impressed again how Stable Diffusion’s ability to create more detailed and realistic images. I’ve never designed shoes before, and with some experiments with Stable Diffusion AI, I was able to generate some interest trainer concepts in a few hours (with a little touch up with traditional design skill)! An exciting time to witness the rapid development of Art Tech & AI. #aidesign #innovation #businessinnovation #conceptdesign #productdesign #arttech #martech #designer #nike #shoestyle #hkiger https://www.instagram.com/p/CnYFaaFvIPp/?igshid=NGJjMDIxMWI=
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markitspace · 2 years
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What is MarTech?!
MarkIT Space specialises in MarTech, which is a blended word made up of marketing and technology.
Marketing increasingly relies on technology to automate and streamline processes, plan and measure campaigns, collect and analyse data, and reach and engage with target audiences. MarTech is a part of every stage of the marketing cycle: attracting, engaging, converting, managing, and understanding the target customer. Businesses that make smart, strategic investments in MarTech can build a comprehensive suite of tools that integrate seamlessly, functioning much like a single, well-oiled machine.
Contact MarkIT Space if you’d like to discuss how we can help automate multiple processes with ease and save you time with MarTech.
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channelizeio · 6 hours
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damiankoh · 7 days
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Automation, actionability, and accountability
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Over the past decade, I have used several software-as-a-service (SaaS) offerings to streamline processes, enhance efficiency, and improve results. These are my favorite platforms so far.
Automation with Epsilo.ai
Epsilo is a closed-loop operation hub designed for digital commerce teams to unify data sources, benchmark performance, and execute campaigns. Integrating various aspects of digital marketing into a single platform is crucial for brands to understand the efficacy of their marketing investments. Epsilo excels in areas such as rule automation and optimization, integrated dashboards, and predictive trends that aid in planning. Winning an award for the best use of AI was an added bonus.
Actionability with Sprinklr and Asana
For content and project management, I turn to Sprinklr and Asana, respectively. Sprinklr is a unified customer experience management platform capable of monitoring brand health, gaining industry and competitive insights, managing content lifecycles, and handling social media touchpoints. Given its extensive features, it can be daunting for first-time users.
Asana is an enterprise-grade work management platform that should be familiar to project managers. Beyond task tracking, it also offers features for workflow automation, resource management, and serves as a reporting dashboard. For people who are task-driven and perhaps OCD.
Accountability with Traackr
For brands working with creators and influencers, Traackr is my platform of choice. I first engaged with Traackr during my tenure at Samsung, and over the years, their features have evolved to provide even more precision and accountability in measuring ROI from influencer engagements. Traackr is a robust influencer relationship management tool that allows marketers to identify and engage with key influencers, track campaign performance, and analyze the impact of their efforts.
On a personal level, these days I am dabbling with Notion. What about you?
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Discover how social media is reshaping modern marketing and its implications for businesses. Explore increased accessibility, targeted advertising, authentic engagement, influencer marketing, user-generated content, and data analytics.
Stay ahead in the digital landscape with insights on leveraging marketing technology.
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retrocgads · 1 year
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UK 1985
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atompowers · 1 month
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dluxtech · 2 months
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Ready to revolutionize your business?
Generative AI isn't just about automation – it's about unlocking a world of untapped possibilities.
DLUX TECH, powered by this groundbreaking AI, is here to revolutionize your sales journey:
✅ Virtual Assistant
✅ Personalised Engagements
✅ Automated Prospecting
Discover the future of sales with generative AI! 🌟
Read our article here: https://shorturl.at/jOVXY
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financetechnology · 1 year
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mediaguides · 2 months
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Our Guide To Making Wise Marketing Technology Investments
THE MEDIA GUIDES PRESENT Marketing Marvels Our Guide To Making Wise Marketing Technology Investments The realm of marketing technology (martech) is continuously expanding, promising innovative solutions that can potentially catapult businesses ahead of their competition. However, to ensure that such investments truly serve their intended purpose, careful consideration and strategic planning…
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martechinsights · 3 months
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What is Cross-Channel Marketing?
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In the fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience. Enter cross-channel marketing, a dynamic strategy that goes beyond the traditional single-channel approach. This article will delve into the intricacies of cross-channel marketing, exploring its components, benefits, challenges, best practices, and more.
Key Components of Cross-Channel Marketing
Cross-channel marketing involves orchestrating campaigns across various platforms and channels. The integration of online and offline strategies ensures a cohesive brand presence, allowing businesses to engage customers seamlessly. This section will break down the key components that make cross-channel marketing a powerful tool in a marketer's arsenal.
Benefits of Cross-Channel Marketing
The advantages of adopting a cross-channel marketing strategy are manifold. From enhancing the customer experience to increasing conversion rates, businesses stand to gain significantly. This section will explore the tangible benefits that make cross-channel marketing an indispensable aspect of modern marketing strategies.
Challenges in Cross-Channel Marketing
While the benefits are substantial, challenges in implementing cross-channel marketing exist. Issues such as data integration, maintaining consistency across channels, and effective monitoring demand attention. This section will shed light on the hurdles businesses may face and how to overcome them.
Best Practices for Successful Cross-Channel Marketing
Success in cross-channel marketing hinges on adhering to best practices. Understanding customer behavior, cohesive messaging, and utilizing advanced analytics are crucial elements. This section will provide actionable insights into implementing effective cross-channel marketing campaigns.
Emerging Trends in Cross-Channel Marketing
As technology evolves, so does the landscape of marketing. This section will explore emerging trends in cross-channel marketing, including the integration of artificial intelligence, automation, and the increasing importance of personalized user targeting.
Importance of Data Security in Cross-Channel Marketing
With the increasing reliance on customer data, maintaining privacy and complying with regulations are paramount. This section will delve into the importance of data security in cross-channel marketing and provide guidance on ensuring compliance.
How to Implement Cross-Channel Marketing Strategy
Implementing a successful cross-channel marketing strategy requires careful planning. This section will provide a step-by-step guide, highlighting common pitfalls to avoid during implementation.
Cross-Channel Marketing vs. Multi-Channel Marketing
To clarify any misconceptions, this section will differentiate between cross-channel marketing and multi-channel marketing. Understanding these distinctions is crucial for businesses aiming to craft effective marketing strategies.
Measuring Success in Cross-Channel Marketing
Key performance indicators (KPIs) play a pivotal role in determining the success of cross-channel marketing efforts. This section will explore the metrics businesses should focus on and how to evaluate return on investment (ROI).
The Future of Cross-Channel Marketing
What does the future hold for cross-channel marketing? This section will present predictions and speculations, offering insights into the evolving landscape of this dynamic marketing strategy.
Tips for Small Businesses to Embrace Cross-Channel Marketing
While large enterprises may have the resources for expansive marketing campaigns, small businesses can also thrive in the cross-channel landscape. This section will offer cost-effective strategies and ways for small businesses to leverage local channels effectively.
Conclusion
In conclusion, cross-channel marketing is not just a trend but a necessity in the contemporary marketing landscape. Businesses that embrace this strategy stand to gain a competitive edge, connecting with their audience in a more meaningful way. As technology continues to evolve, the importance of cross-channel marketing is set to grow, making it a cornerstone for successful marketing campaigns.
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kennyrandallwork · 4 months
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