#cross-channel marketing
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Beyond Boundaries: Mastering Success with Cross-Channel Marketing
Elevate your marketing strategy with the synergy of cross channel marketing brilliance. Seamlessly connect with your audience across various platforms, from social media to email and beyond. Our tailored approach ensures cohesive campaigns that resonate and drive results. Stay ahead in the dynamic world of marketing by embracing the latest in cross-channel strategies for unparalleled success.
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What is Cross-Channel Marketing?
In the fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience. Enter cross-channel marketing, a dynamic strategy that goes beyond the traditional single-channel approach. This article will delve into the intricacies of cross-channel marketing, exploring its components, benefits, challenges, best practices, and more.
Key Components of Cross-Channel Marketing
Cross-channel marketing involves orchestrating campaigns across various platforms and channels. The integration of online and offline strategies ensures a cohesive brand presence, allowing businesses to engage customers seamlessly. This section will break down the key components that make cross-channel marketing a powerful tool in a marketer's arsenal.
Benefits of Cross-Channel Marketing
The advantages of adopting a cross-channel marketing strategy are manifold. From enhancing the customer experience to increasing conversion rates, businesses stand to gain significantly. This section will explore the tangible benefits that make cross-channel marketing an indispensable aspect of modern marketing strategies.
Challenges in Cross-Channel Marketing
While the benefits are substantial, challenges in implementing cross-channel marketing exist. Issues such as data integration, maintaining consistency across channels, and effective monitoring demand attention. This section will shed light on the hurdles businesses may face and how to overcome them.
Best Practices for Successful Cross-Channel Marketing
Success in cross-channel marketing hinges on adhering to best practices. Understanding customer behavior, cohesive messaging, and utilizing advanced analytics are crucial elements. This section will provide actionable insights into implementing effective cross-channel marketing campaigns.
Emerging Trends in Cross-Channel Marketing
As technology evolves, so does the landscape of marketing. This section will explore emerging trends in cross-channel marketing, including the integration of artificial intelligence, automation, and the increasing importance of personalized user targeting.
Importance of Data Security in Cross-Channel Marketing
With the increasing reliance on customer data, maintaining privacy and complying with regulations are paramount. This section will delve into the importance of data security in cross-channel marketing and provide guidance on ensuring compliance.
How to Implement Cross-Channel Marketing Strategy
Implementing a successful cross-channel marketing strategy requires careful planning. This section will provide a step-by-step guide, highlighting common pitfalls to avoid during implementation.
Cross-Channel Marketing vs. Multi-Channel Marketing
To clarify any misconceptions, this section will differentiate between cross-channel marketing and multi-channel marketing. Understanding these distinctions is crucial for businesses aiming to craft effective marketing strategies.
Measuring Success in Cross-Channel Marketing
Key performance indicators (KPIs) play a pivotal role in determining the success of cross-channel marketing efforts. This section will explore the metrics businesses should focus on and how to evaluate return on investment (ROI).
The Future of Cross-Channel Marketing
What does the future hold for cross-channel marketing? This section will present predictions and speculations, offering insights into the evolving landscape of this dynamic marketing strategy.
Tips for Small Businesses to Embrace Cross-Channel Marketing
While large enterprises may have the resources for expansive marketing campaigns, small businesses can also thrive in the cross-channel landscape. This section will offer cost-effective strategies and ways for small businesses to leverage local channels effectively.
Conclusion
In conclusion, cross-channel marketing is not just a trend but a necessity in the contemporary marketing landscape. Businesses that embrace this strategy stand to gain a competitive edge, connecting with their audience in a more meaningful way. As technology continues to evolve, the importance of cross-channel marketing is set to grow, making it a cornerstone for successful marketing campaigns.
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Cross-Channel Marketing: Harnessing Synergy for Enhanced Customer Engagement
In today’s hyper-connected world, consumers interact with brands through a myriad of channels, both online and offline. Cross-channel marketing, also known as omnichannel marketing, is an innovative approach that aims to create a seamless and personalized brand experience for customers across multiple touchpoints. This essay explores the concept of cross-channel marketing, its significance in the…
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#Cross-Channel Marketing#Harnessing Synergy for Enhanced Customer Engagement#Marketing#MARKETING STRATREGY
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If you start using a multi-channel marketing strategy (also known as a cross-channel marketing strategy), you can reach your customers more effectively and get a leg up on your competition. Watch this video and find out exactly what multi-channel marketing strategy means and the benefits you can gain in your business. Can you think of any other tips for multichannel marketing? Let us know in the comments below!
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Boost Your Business with Cross-Channel Marketing Harmony
In the bustling landscape of modern business, achieving resonance across diverse marketing channels is paramount to amplifying brand visibility, enhancing customer engagement, and ultimately propelling business growth.
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Channel Your Inner Maestro: Orchestrate Affiliate Success with Cross-Channel Promotion
Conduct your affiliate symphony: Orchestrate cross-channel marketing for harmonious audience engagement and revenue growth.
Forget siloed strategies – imagine your affiliate marketing efforts like a magnificent symphony, weaving together diverse instruments (channels) to create a harmonious, revenue-generating masterpiece. That, my friends, is the power of cross-channel promotion.Think of it…
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#affiliate marketing tips#audience engagement#brand awareness#Collaborations#Content Marketing#Conversion Optimization#cross-channel promotion#Email Marketing#social media strategies#Video Marketing
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Social Media Marketing Services
Are you finding it tough to increase your social media presence? Get in touch with Jyoti Kumari for social media marketing services! With 5 years of experience in the industry, she can help you craft a social media strategy that will effectively engage your target audience and drive results. Contact her now!
#social media services#social media marketing#social media content#cross channel#market research#audience research#brand reputational#social media strategy
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Cross-channel Communication Services Market Company Growing Demand, Top Companies, Regional Outlook Up To 2027
Another advantage of cross-channel service is enhanced brand value. For instance, Apple Inc., a technology corporation with headquarters in the United States, provides customer support via chat, email, message, and twitter, allowing clients to access its service from anywhere in the world. This kind of service is anticipated to help businesses build their brand value. To ensure that the precise detailing of the Cross-channel Communication Services Market footprint and its sales demographics are effectively captured with precision and to enable our users to make the best use of this data, an in-depth analysis of the specified regions and their respective countries is conducted.
Read more @ https://creativeedge16.blogspot.com/2022/08/cross-channel-communication-services.html
#Cross-channel Communication Services#Cross-channel Communication Services Market#Cross-channel Communication Services Market Growth#Information and Communication Technology#Coherent Market Insights
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Global Cross-Channel Marketing Tools Market 2022-2028 | Expert Strategic Analysis, Estimates CAGR Status | Oracle, Sabre Corporation, Amadeus IT Group
The recent research report on the Global Cross-Channel Marketing Tools Market 2022-2028 explains current market trends, possible growth rate, differentiable industry strategies, future prospects, significant players and their profiles, regional analysis, and industry shares as well as forecast details. The detail study offers a wide range of considerable information that also highlights the importance of the foremost parameters of the world Cross-Channel Marketing Tools market.
Market Is Expected to Reach Rise At A CAGR Of 18% During The Forecast Period
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Top Key Players are covered in this report:
Oracle, Sabre Corporation, Amadeus IT Group, Intuit, Sage Group, Microsoft, Adobe, SAP, Workday, Salesforce
On the Basis of Product, the Cross-Channel Marketing Tools Market Is Primarily Split Into
· On-Premises
· SaaS
On the Basis of End Users/Application, This Report Covers
· Large Enterprises
· SMEs
The regions are further sub-divided into:
-North America (NA) – US, Canada, and Mexico
-Europe (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of Europe
-Asia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APAC
-Latin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin America
-The Middle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South Africa
Major Highlights of the Cross-Channel Marketing Tools Market report study:
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The Research covers the following objectives:
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– To understand the structure of Cross-Channel Marketing Tools by identifying its various sub-segments.
– Focuses on the key global Cross-Channel Marketing Tools manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, Porter’s five forces analysis, SWOT analysis and development plans in the next few years.
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Cross-Channel Marketing Tools, the report can be customized according to your business requirements as we recognize what our clients want, we have extended 25% customization at no additional cost to all our clients for any of our syndicated reports.
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Note: All of the reports that we list have been tracking the impact of COVID-19 on the market. In doing this, both the upstream and downstream flow of the entire supply chain has been taken into account. In addition, where possible we will provide an additional COVID-19 update report/supplement to the report in Q3, please check with the sales team.
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Beyond Boundaries: Mastering Success with Cross-Channel Marketing
Elevate your marketing strategy with the synergy of cross channel marketing brilliance. Seamlessly connect with your audience across various platforms, from social media to email and beyond. Our tailored approach ensures cohesive campaigns that resonate and drive results. Stay ahead in the dynamic world of marketing by embracing the latest in cross-channel strategies for unparalleled success.
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Oh my gosh, the successful/well-off guys being so desperate and willing to do anything for just a crumb of sex, that's too funny.
Consider a concept in which Kalim falls for you after meeting you by chance when you somehow cross paths (maybe you applied for a job as a servant), and he later learns you work at a brothel. He gets it in his mind that he must "save you" and give you a better chance. So he has his father buy out the entire business in order to have you to himself and give you new work: being his personal attendant (but really you're more like his unofficial spouse because he fully intends on marrying you). You go from struggling to make ends meet to living lavishly overnight and Kalim absolutely smothers you in affection and luxury alike.
The same can be applied for the tweels. >:) when the brothel is relinquished to Mr. Leech after it was revealed the owner owes him lots of money, you lose your job like the rest. You're scrambling to find work now that it's no longer feasible to work at the brothel because Mr. Leech intends to turn it into something else. But you won't have to look any further because, in the midst of your anxieties, Jade and Floyd find you and decide that you can work for them instead.
Vil who pulls so many strings to ensure you're his costar in this next film he's doing (a rom-com hehe). He has so much fun with the marketing for the film because the team wants the both of you to continue the chemistry you have on-screen and channel that into your interactions doing advertisements and whatnot for the film to build hype. He's a talented actor for a reason, but he's not sure how much longer he can keep excusing himself every time you do or say something that has him struggling to suppress his lewd daydreams and subsequent hard-on.
Neige doing something similar as Vil, but he's more overt with it. "You should definitely audition for this film! Wouldn't it be so fun if we got the leading roles together?" Oh, he's just so excited! He makes sure it happens, too. That way he can be even closer to you, both on the set and off of the set. <3
(Also they're all virgins who are down bad.)
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Dimension 20's Failed Genre Experiments
(This is the "Has Dimension 20 lost its touch?" post I’ve alluded to; please enjoy some genuine criticism masquerading as a riff on those sorts of articles for other shows.)
Dimension 20's debut and flagship burst onto the scene with a simple and elegant premise. What if a John Hughes movie were set at a high school for D&D adventurers? Its next full length pre-recorded season was the similarly strong urban fantasy The Unsleeping City, which in turn was followed up by the channel’s most ambitious outing yet: the Game of Thrones in Candyland mash-up, A Crown of Candy.
Widely considered to be a watershed moment for the show, A Crown of Candy explored darker themes on a famously comedic platform, was the first on the channel to have permanent player character deaths, added new mechanics and limited what the players could choose to fit the world to support this more serious tone, and on a structural level, was a welcome departure from the prior rigid alternation between episodes of combat and episodes without. It was filmed prior to the pandemic but went to air in early April 2020, when many livestreamed actual play shows were on pause and even some podcasts were scrambling to figure out remote recording. D20 introduced their talkback show as a way for the cast to hang out remotely and chat about each episode, and Adventuring Party has remained a companion to the main show. The channel had hit its stride.
Its House of the Dragon sidequest, The Ravening War, aired three years later. Despite a complicated reaction to its announcement, it was a well-received outing, but one on what had by that time become a noticeably bumpy road.
Sidequests like The Ravening War are what D20 calls its shorter, 4-10 episode seasons that do not feature the main “Intrepid Heroes” cast in full nor necessarily feature Brennan Lee Mulligan as DM. We've seen everything from the perspective of the villains in both a Lord of the Rings clone (Escape from the Bloodkeep) and a Dracula homage (Coffin Run); to a Regency romance in the Feywild (A Court of Fey and Flowers). In addition to Mercer, Jasmine Bhullar and Gabe Hicks have each run a sidequest, and Aabria Iyengar has run three. And while the Intrepid Heroes' only venture outside D&D so far is the D&D-inspired Star Wars 5e, sidequests have been run in various Kids on Bikes hacks and Hicks' own Mythic system, as their shorter format makes it even easier to experiment with the parodies, pastiches, and mash-ups the channel is known for.
There have however been two notable failed experiments, and their close proximity (both released within the past year) could be a hiccup, or could be a sign that D20’s ambition, while admirable, could use some serious reining in. They are Neverafter and Burrow's End.
Marketed as the horror season, crossed over with fairy tales, Neverafter started out strong. Only three episodes in, there was an unprecedented (for D20) total party kill. The subsequent episode is the zenith of the season, in which each character is brought back, most of them changed and twisted by the experience, playing out an analysis of their role as an archetype within these stories: Sleeping Beauty and the classic roles of The Princess (introducing such NPCs as Cinderella and Snow White), for example; or Puss in Boots as The Trickster.
Unfortunately, the quality dropped soon after. It was revealed that the darkness spreading across the fairytale multiverse was due to the influence of The Authors, and the story began to be one about the concept of stories...while still trying to incorporate not only the plotlines of the fairy tales the main PCs were from, but also an intertwined conflict between the fairies and the princess NPCs. With this, the horror, with a few exceptions, melted away: violence and monsters are standard D&D fare, and when heroes race to save the world and victory seems not only possible but likely, any distinction between horror and a typical D&D heroic fantasy is lost.
It’s not the first overstuffed campaign, but it certainly is the first one that fails to land on several levels. Starstruck Odyssey is similarly chaotic and rushed at times, but it consistently sticks to a broad message of personal autonomy and freedom within late-stage capitalism. Mulligan is famous for his capacity to spin endless dense lore off the cuff, and if it at times overcomplicates the plot of the packed and colorful comedic space adventure, at least it contributes to the baked-in excess of the setting. But Neverafter's postmodern flourishes against a horror backdrop desperately needed an injection of sparseness and silence it never received.
This is enhanced by the nature of actual play: with a few exceptions, even when filmed and even with the elaborate production values of Dimension 20, it is first and foremost primarily an auditory medium. We only know what is narrated to us. Neverafter did not permit its audience the time and space to fear the unknown. The existential horror of the metanarrative, of being a character doomed to a specific ending, while touched on by some of the cast (particularly Siobhan Thompson’s Sleeping Beauty), took a backseat to models of giant spiders and tales of undead dwarves. The story lacked the room to build real tension, but also failed to adequately create the claustrophobia of being truly trapped within its narrative. It feels more stuffy than unsettling.
Burrow's End is far less airless, but profoundly disjointed. Neverafter thought it knew what it was, but Burrow's End went through multiple identity crises by the halfway mark, and the marketing for the series reflects this.
The initial trailer makes it seem like a cute if dramatic story about a family of stoats - think Redwall, think Wind in the Willows. The first episode was excellent, however, and sold many who had been unimpressed by the trailers on the series, with its well-played setup of the clear Watership Down/Mrs. Frisby and the Rats of NIMH parallels with a unique twist in the form of The Blue.
The promotion took a strange turn, however, with the second episode and its infamous bear carcass battle map. It was hyped as uniquely horrifying, with a teaser video posted of the cast shrieking as the map, unseen by the audience, was wheeled past them. This seemed rather cavalier of the channel once the episode was posted, accompanied by a gore content warning covering a period of well over an hour...which was then further undercut by an exquisitely crafted, but ultimately rather tame display of a bear's innards. It was left out on the table during Adventuring Party as well, further reducing the idea of any meaningful shock factor (or any attempt to accommodate those in the audience who were triggered). The combat this map was for was a creative one, and the episode itself high quality, but it furthered the sense that Dimension 20 itself was unsure of what they were trying to get people to watch.
The series continued on with two more excellent episodes as it reached Last Bast, a clearly man-made structure full of thousands of stoats, with a strong dash of the police state. The actors immediately clocking the flaws of this society, but their stoat characters having no similar sense, led to a fascinating tension. However, the Blue (called the Light in Last Blast), previously described as some animating force and driver of magical power, and mysteriously concentrated in the brain of the dead-but-animated bear, was then revealed to be ionizing radiation.
At this point, the details of my own life become relevant. My career is in the field of health physics. I hold a master’s degree in this specialty and have served as a radiation safety officer, though not at a reactor. I don’t think that this background is a requirement to understand the structural issues of this season; but it certainly made me particularly attuned to the flaws.
Before you claim that this is just a show and who cares: In addition to my love of actual play, I am also a fan of comics and all sorts of speculative fiction. I am well aware that Spider-Man’s “radioactive blood” would not realistically grant him spider powers; I know that going into a high radiation field would not create Doctor Manhattan; I know that Superman does not actually have ‘x-ray vision’, and I know that radiation creates neither kaiju nor rad roaches. This is fine. In comics, radiation is a shorthand for “mad science” or “mysterious powers” with a sense of the lethal and the eldritch and the hubristic. The story is not so much about the source of these powers, but rather the great responsibilities they require. Godzilla, meanwhile, is clearly a metaphor for the very real nuclear devastation of Hiroshima and Nagasaki, and Fallout is an anti-proliferation and anti-war message with nuclear annihilation as the set up for its post-apocalyptic setting. These works understand that radiation is a limited-use plot device, and, wisely, they keep it simple.
Burrow’s End, by placing radiation front and center, has lost the message. The themes of the story are irretrievably muddled: what seems like a tale of family displaced by human intervention now positions a man-made hazardous material as both sinister corruption and divine boon, and engages neither with a fitting narrative of both the pros and cons of technology, nor of human and animal symbiosis. The finale establishes the latter in a rushed cut scene reliant on a single persuasion roll, and the two episodes prior to that meanwhile establish that while the humans first introduced radiation to the ecosystem, the first five stoats were the ones who sought it out and disseminated it and built the police state, and their true nemesis was Phoebe, one of their own. This culminates with Phoebe, the previously unseen fifth of the first five stoats (who have by now already been killed by the heroes), piloting the body of a 20-years-dead human, threatening to somehow cause global radiation contamination as her grand Evil Scheme. Unnecessarily, from a narrative perspective, I might add; this occurs after the final combat has already begun and she is magically controlling two of the party members. They’re already going to kill her. It’s a hat on a hat on a hat, and the humans are incidental.
When I was a child, I was enamored with the sort of stories in which children are sent to another time or place and then return with seemingly no time passing, and at one point excitedly told my mother I had an idea for a story, of what happens back while you’re time traveling. My mother, a fan of speculative fiction herself, and never one to coddle, told me “nothing, honey, that’s the point.” I wonder if something similar happened here; an attempted deconstruction of those radiation-granted superpower tropes, focused so hard on being clever it overshot into something anything but. Other elements of the story - particularly the weak pun of “copper” to hammer home the already obvious theme of population support being the arm of the police - make me think this was indeed an attempt at cleverness that missed the mark.
I am happy to elaborate on the flaws of the science elsewhere but I think the most succinct way to put it is that while the biology and habits of stoats sans radiation has been considered with what seems to be at least a modicum of love and care (their use of pre-existing burrows, Viola’s pregnancy), the radiation science/understanding of recent nuclear history can only be described as abysmally neglectful, in and out of game. They let a Loss of Coolant Accident go on for three days with a remarkably casual attitude? This disaster was sufficient to result in what appears to be an exclusion zone (of which there have been three, ever, in human history; two of which are the immediately recognizable Chernobyl and Fukushima) and yet it isn’t being monitored closely enough for someone to notice that there’s been penned animals next to the building for years (let alone that the building itself is teeming with stoats)? For that matter, they’re opening the site only twenty years later? After the “radiation dust”, apparently present on the fully maintained roads by the reactor, but neither within nor in front of the reactor, just now made 14 people bleed out (not how Acute Radiation Syndrome works; also 14 deaths from ARS in 1982, when the series is set would in fact be an unprecedented disaster. In our world, Chernobyl - which had not yet happened in 1982 - is the only nuclear accident that exceeds that ARS death toll.)
Radiation becomes an all-purpose plot engine with no internal consistent logic: it kills humans swiftly and brutally (though based on statements by Dr. Tara Steel and the fact that she seems fine in only a hazmat suit - which shields from contamination but will stop neither gamma nor neutron radiation - only via inhalation). But it infects chipmunks and bears with corruptive and bizarre neurological effects, turns wolves into horrifying but loyal hybridized monstrosities, and conveys to stoats not just human intelligence, but mastery of human language, magic spells, and the ability to come back as a revenant through force of will…though it also can immediately kill them, but also extend their lifespans, but also cause them to slowly mutate into wolves (but not through DNA splicing transfer, that would be silly). It kills 14 humans nearly instantly with off-site dust, but another survives a fiery attempted core meltdown with no apparent ill effects.
There is an excellent and thoughtful story about family, generational trauma, and political structures somewhere under here, and the incredible cast does its damndest to sell it, but it is all but lost beneath a sci-fi whodunnit that would make Ed Wood cock a skeptical eyebrow.
Neverafter and Burrow’s End’s respective collapses under the weight of ambition coincide, perhaps unintentionally, with some of the more dubious film editing choices on Dimension 20. Filmed actual play can be visually unexciting, and Dimension 20 has used simple shot/reverse shots, as well as some sound effects (notably for critical hits and fails) throughout its run to break it up. Neverafter, however, is marked by deliberate hisses and glitches, fractured split screens, echoey vocal effects, and nails-on-chalkboard screeches. This did not add to the atmosphere as intended; at best they were irritating and for many made it actively harder to hear key dialogue. Burrow’s End’s editing has been simpler, mostly relying on some, to be fair, well-placed cuts to black and voice distortion to indicate taped or radioed segments; but a key moment - Jaysohn’s potentially fatal rush into radioactive waters - is undercut with a frankly cheesy montage. Others I spoke to compared it to Indian soap operas, 1960s Doctor Who, The Oscars In Memoriam video, and reality show farewell reels. It takes what could be a tense potential character death - something D20 already handles wonderfully with their iconic Box of Doom - and makes it cheap and tacky, particularly jarring given the beautiful and haunting shadow puppet animation the season had previously delivered to convey the stoat creation myths. (And then, when Ava falls into the waters herself saving him, she merely comes back as a revenant with no ill effects. The stakes were never there to begin with in this smoke and mirrors season.)
Praise for Dimension 20 often hinges on its original innovative structure; most actual play shows skew towards more longform storytelling. However, the short format comes with a price. The fixed length of D20 seasons and the elaborate, custom made maps require a deft GM that can guide players to the exact right place without it seeming forced. Threading the needle is harder than it looks; even the otherwise iconic Fantasy High debut season stumbled towards the end when the players were too good at uncovering the mystery, and Mulligan had to place their characters in an inescapable prison in order to pad out a pre-scheduled episode before the finale. Perhaps the strain of this constant need to live up to a reputation as high-concept innovators, rather than simply create something good and cohesive, is beginning to show. The higher production values in Neverafter and Burrow’s End cannot hide their messy plots and confused messages, and indeed only highlight them. One interview said that for Burrow’s End, Iyengar wants the audience to trust her; after Burrow's End, I can’t say I do.
The next Dimension 20 season after Burrow’s End is a long-awaited return home to the flagship: Fantasy High Junior Year. Let’s hope this reminds the channel where they came from, and what magic they are capable of making when they keep it simple.
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Here are some headcanons for Gale’s wizard tower I can’t stop thinking about.
- I’m sure there are published descriptions of Waterdeep that I’m ignoring, but I’m picturing it as a city that comes alive at night, with strings of magical lights everywhere, cafes, shops, open air markets. Very convenient for when your vampire boyfriend comes to live with you.
- My reasoning for why wizard’s towers are a thing: there are certain areas where ambient magic levels are higher, like ley lines or something, and wizards can tap into that to power their magic elevators and defense systems and whatnot. That’s also why they have to be towers, to make the best use of a small area.
- There are magical conduits on the outside of the tower to channel magic up from the ground, and at night they light up Waterdeep with a violet glow.
- For the interior I’m thinking maximum cozy fantasy, like a Diana Wynne Jones book. Fully stocked magic pantries, plush carpets, unseen servants, secret passages, overstuffed furniture, all surfaces overflowing with books and parchments obviously. I like to picture Gale padding around barefoot, cross legged on the floor of his study surrounded by books, cooking dinner in the fantasy version of a Nancy Meyers kitchen. (Astarion lounging around all day in an elaborate dressing gown.)
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The Truth about Aid Flowing into Gaza. By Barry Shaw: The View from Israel
As Melanie Phillips aptly put it,
"In the remorseless attempt to demonise Israel, humanitarian aid has become the blood libel of the day."
Israel says there is no limit to the number of aid trucks being allowed into Gaza. The hold-ups at the crossing points are because the UN is struggling to distribute the aid.
That is because it uses the UN’s Palestinian refugee agency UNRWA, which is controlled by Hamas.
Israel's COGAT says that, over the past two weeks, almost 50% more food trucks have entered Gaza than before the start of the war.
On Wednesday, 257 trucks entered. Over the past few days, more than 100 trucks were transferred to the northern part of the Strip. Over the past two weeks, the number of operational bakeries in Gaza doubled from 10 to 20, providing more than 2.5 million breads per day to the population.
From the start of the war, more than 750 packages of humanitarian aid have been delivered by 25 airdrops mounted by an alliance of Israel, the US, the UAE, Egypt, Jordan and France. None from Britain!
The media is showing a deeply biased, deliberately selective, picture of Gaza.
COGAT, which co-ordinates Israeli government activities in Judea, Samaria and Gaza, published a video of Gazans queuing up at a plentiful shawarma stand in Rafah.
Social media footage has shown well-stocked Rafah markets. There have also been videos of Gazans contemptuously throwing air-dropped ready-to-eat meals into the trash.
Hamas hijacks the trucks and steals the food and other supplies, either for itself or to sell to the population on the black market.
On social media, there are videos of aid trucks being commandeered by armed men. There are also videos of Egyptian drivers warning others not to drive aid trucks into Gaza because they are being attacked with rocks hurled through their windscreens, leaving some badly injured and even killed.
This has nothing to do with Israel.
It has everything to do with the impotence of the UN and other international aid organisations that have been in Gaza for decades.
Even US officials are admitting that Hamas is stealing the aid that the Biden administration is falsely accusing Israel of failing to provide.
One senior official told journalists that the problem was with distribution once the 250 to 300 truckloads of assistance got into Gaza. He said: “This is a product of, if you will, commercialisation of the assistance; criminal gangs are taking it, looting it, reselling it. They’ve monetised humanitarian assistance. … The food is there; it’s coming in”.
David Satterfield, the senior US diplomat involved in humanitarian assistance for Gaza, acknowledged that police escorts for aid deliveries include Hamas members, and that Hamas has been using other aid delivery channels to “shape where and to whom assistance goes.”
Israel is being scapegoated for the war crimes of Hamas. Scapegoating the Jews is the consistent and defining motif of antisemitism through the ages.
Israel’s media spokesman Eylon Levy said this week: “We will accept being scapegoated no longer.” Israel isn’t on its knees. The Jews of Britain and America should get up from theirs and publicly tell Cameron and Blinken the same thing.
#israel#secular-jew#jewish#judaism#israeli#jerusalem#diaspora#secular jew#secularjew#islam#blood libel#gaza#food aid#gaza aid#Hamas war#israel hamas war#hamas war crimes#Iran war crimes#Iran is Hamas#Hamas is Isis#egypt
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