Tumgik
#like its really lovely for so many kids to have a community where theyre encouraged to be creative and stuff
ei-mugi · 1 year
Text
i enjoyed getting heated over something silly for fun but im just now seeing some past distress ppl had over the poll on the blog & i feel a little bad haha i dont actually have any problem with ii or its fans like ive said i was one myself in the past
#being familiar with both ships though i still do prefer wataei#my 'complaints' were in the context of knowing about both of them and the shock of these 2 interests ever intersecting#i dooooooooo have a lot of opinions on ii as a show but none of them are like. 'you shouldnt like object shows cuz theyre dumb'#i got enough of that said 2 me by other people at the time#fan still sucks tho. worst character. microphone best character she deserved the win#when they go back to finishing season 2 in a decade's time they BETTER make the pickle/taco reunion happen in the next episode#the poll prompted me to watch like an episode of season 3 just to see what was up w it#and it was like fine. i watched episode 9. but i cant say it still holds my interest like it used to#especially not since s3 is an au and none of the plotlines are continued there#lol i remember when s2e12 p2 came out there was so much controversy#cuz paintbrush was eliminated that episode but it was also when they came out as nonbinary#i hope they make transgirl lightbulb canon still. that would be cool#paintbulb may not be my otp but they are t4t#all in all the thing about the osc (object show community) is that honestly its just a really sweet place over all#like its really lovely for so many kids to have a community where theyre encouraged to be creative and stuff#duh a lot of the shows arent gonna be good theyre being made by kids. but thats whats great about it#i like laughing over some stuff but i always feel the need to like say stuff like this cuz i think it sucks that people make fun of#stuff kids like to do so much esp as an autistic kid who was always made fun of for everything i liked#cringe culture definitely seeped into my bones a bit but i try to combat it
4 notes · View notes
technovillain · 1 year
Note
I LOVE the aquatos' family dynamics theyre so juicy and interesting... Raz and Frazie's dynamic is an especially interesting one bc of all the implications like... the fact they used to play little psychic games together before frazie decided that was dangerous/childish... frazie girl you are 16(approx)
EXACTLY. The fact that Raz keeps encouraging her to admit her own psychic abilities and ensures her that it will be okay but she just can't believe him. And that he seemed surprised by that statement she made about the fact that they can't do psychic stuff together anymore because that was something they did when they were 'kids'.... like girl what happened to you!!!
I really like the dynamic between the children and parents of the Aquato family too bc its like. So many people will try to demonize Donatella or Augustus and it's like...have you even played the game and paid attention???? It perfectly captures that dynamic of like. Engrained systemic fear stemming from family trauma. Raz and Frazie both gauged the possible outcome of them telling their parents that they were psychic based on the perceived connections of psychic=bad, therefore these actions make me a deviant and I will be punished and hated for expressing them. And despite Augustus's appearance in the Meat Circus, I know for a fact that Raz does not hate his father or even fear him. The way that he immediately ran to him when his real father appeared in his mind showed that he knew that his father would embrace him no matter the environment. The scary version of Augustus stems from a worst-case scenario.
I feel like everyone has those. "Bad" versions of people that we love that are locked away in our heads. We know they aren't real. We know that realistically, they would never act this way. It is obvious that Augustus is a kind and loving father and only wants his family to be safe. Nona is all that he has, and he has to take her at her word about the family curse. And when Augustus sees this version of himself in his son's mind, he can't help but see the fear that he has accidentally instilled in his son, and by extension all of his children. But you know what he doesn't do? Take it as a personal attack and get mad at Raz. Instead he gives him all the power he can to help him and the Coach overcome this obstacle. Essentially by giving him his power, he is showing Raz that he would help him and love and support him no matter what, and that they are the same. And that's where that shift starts with his feelings about psychic powers.
But even with her dad now being psychic-friendly and even embracing his own powers, Frazie still can't get past that family guilt. Because she hears it from Nona, she hears it from Dion, from Donatella. She never got her own little runaway mission of glory, her own community of psychic peers. And while Raz was gone, he caused so much anxiety and stress for the family. Donatella's stress is obviously just connecting the dots between "things that make my family undergo stress" and "psychic powers" and she isn't wrong, but it isn't for the reasons that she expects. Frazie says at the end of her little conversation with Raz that she would consider joining the intern program, and I feel like that is the plot's way of telling us that she is almost ready to stop connecting those dots too, despite having more of that rhetoric put in her head than Raz over the events of the first game....I would love to see(/write?) more conversations that Raz and Frazie would have postgame....dunno man there's just so much POTENTIAL there with the Aquatos, you're so right!!!!
54 notes · View notes
tuliptyper · 2 years
Note
HI SORRY FOR THE VAGUE REQUESTS BUT I WANNA HEAR ANY THOUGHTS U HAVE ON DOOMHEAD OR FOXY i enjoy them so badly 🙏 no pressure ofc pls take ur time mwah
YES OFC!! ANYTIME FOR U MOOT 🙏🧎
im sorry i only did doomhead bc i had more ideas for him and it looked weird to have like paragraphs abt DH and 4 sentences about foxy 😭😭 ill write a separate post about him if you want nws!!
rlly messy post, a mix of thoughts + headcanons with a LOT of projection (potentially ooc) proofread but still shitty
LONG POST!
TW for suggestive themes and angst i mean...this is doomhead we're talking about
Tumblr media Tumblr media
- my backstory headcanons differ slightly from yours (please check out imeldas DH headcanons theyre great!);
- i think he came from a well-off family but was definitely abused and neglected. growing up in the time and place that he did, he had no support and was forced to take his future into his own hands. he probably ran away or estranged himself from his family as early as possible (possibly stealing a few stacks to keep him afloat)
- pre 31 he was most likely a petty criminal who got mixed up in some violence, possibly word got around and he was picked up by Father Murder (i imagine it the same way models are recruited on the street and thats funny)
- i agree that hes been in 31 since its conception, hes definitely the top dog, the most reliable and efficient Head out there. I'd like to think Father taught him a thing or two about hunting numbers down (and how to clean his messier kills) so younger/less experienced Heads definitely aim to be at least acknowledged by him
- i think doomie does many odd jobs just to pass time between 31 ; security at seedy bars, occasional plumbing/installation jobs etc. not only does it help with his small-time acting (being able to play and adapt to many roles) but it also allows him to slip into the background of the community. hes not too important but not too insignificant either
- i think the face paint and theatrics was his idea. i believe Father (and co) are just hardcore snuff/sadists and just wanted to see their victims in fear, but DH really took it upon himself to add character (and subsequently more fear) to his job! slay
- being involved with 31 and all, i think he has a few connections with organized criminals, especially considering he has to obtain fake IDs and alibis. hes grown quite friendly with a few respected mobsters and its rewarded him handsomely
- with all this said! i don't think hes some perfectly suave, totally composed Casanova, i believe hes really scared of feeling vulnerable and that makes it hard for him to form any relationships that arent superficial, simply because he doesnt know how to cope well with feeling exposed and emotional around others.
- i diagnose him with (gay) BPD and i think hes very insecure abt that fact. he was probably taught that his emotions were bad so he puts extensive effort into seeming composed and put together around people. one good thing about 31 is that its a space where his bizarre outbursts or even mania is not only accepted but embraced/rewarded so hes got that going for him i guess??
- i think, deep down, he'd really love a somewhat domestic relationship; having somebody at home to eat with, a partner he can rely on, to be cared for and care for someone else. hes a sap at heart, hes just very scared of showing it
- probably wouldn't want kids, even in an accidental knock-up, he'd slip his baby mama plenty of scratch and encourage her to find a man thatll support them. he can always be the distant but fatherly family friend but thats really it (UNLESS you're his s/o then thats a completely different story-)
- probably neurodivergent in some way, simply because i see him as incredibly observant, analytical and calculated when hes focused/interested, traits i typically see in other ND people lol
- my doomhead is definitely queer, he doesnt use labels but i see him spending time at drag shows (in the corner silently handing the queen a stack of cash LOL) at underground gay bars (and had a few fellas for company ykk😏) hes more than aware of the struggles of having no family to support you and needing to make ends meet no matter what (since hes been there himself) so he has respect for such folks
- hes SO committal, especially because he doesn't have many healthy long term relationships. hookups dont mean much to him and really just give him dopamine boosts during the lull of a lonely life (#bars). if you're his s/o, you're his life partner, he would kill and die for you 100%. even if you guys split he would probably just give up on relationships then and there (as sad as that sounds lmao)
- ik the movie is set in the 70s but in a modern setting, i think he'd listen to some quirky, creepy music. probably genres like glam rock and dark cabaret (think scissor sisters and the dresden dolls)
- on that topic!! some songs that remind me of him include
28 notes · View notes
jostens-pitch · 4 years
Text
headcanon that simon has a chronic stutter:
since he grew up being moved from foster home to foster home, simon never properly learned how to speak or articulate his thoughts
this results in him developing a stutter
he cant say any words that start with “s”, which is painfully ironic given his name is simon snow. he draws out the “s” sound and ends up sounding like a snake. he also has trouble with words like “charlotte” and the letters “b” “p” “m” “n” and “c”. practically the whole alphabet is his enemy
because of his stutter the kids in the foster homes all mock him and laugh at him, making the stutter worse for simon
he becomes a quiet kid who refuses to use his words in fear of embarrassing himself
he sees some speech therapists, but because theyre appointed by the government, simon never sees the same therapist twice
this causes his stutter to get worse. he tries to fix it himself and developes a nasty habit of using fillers in sentences like “um” “uh” and “like” repeatedly
by the time hes 11 hes given up any hope of becoming normal and being able to speak without fear
when he gets to watford and realizes how important it is to say phrases just right to make spells work, it feels like hes in his own kind of personal hell
the professors at watford do their best to help simon, but in the magik world a stutter is something that is a tragedy to mages as it hinders their speaking capabilities
because of his stutter, simons magic is even more pathetic and chaotic than it should be and his classmates all whisper about it
during simons first year, the mage is constantly trying to find a “cure” for simons stutter and is always quickly frustrated by how long it takes simon to say something
this causes him to retreat further into himself and only speak when absolutely needed (it takes penny a year to get simon to start speaking again)
for a while, penny is the only person who understands that simons stutter isnt something of a tragedy: its just who he is
shes also very protective of simon and his speech impediment. anyone who even glances at simon oddly while hes speaking to them is sure to be jinxed by miss penelope bunce herself
and as for simons relationship with baz throughout their watford years:
simon notices pretty quickly that baz’s taunts never revolve around his speech impediment. baz is many things, mostly a dick, but at least he isnt someone who mocks speech impediments. its something that is oddly comforting to simon. baz may make his life miserable, but at least he knows not to make fun of something simon cant fix
as simon gets older his stutter becomes something he can kinda control (which hes quite proud of) but like every person with a chronic stutter: it gets bad when hes anxious or stressed
baz makes simon anxious and stressed
they share a room
as established above: baz is a dick
you can see simons problem
now baz ? he finds simons stutter endearing and maybe intentionally irritates simon just to hear him say, “p-p-p...phhh..piss o-off !!!”
baz isnt proud of it and knows that its probably something very offensive to stutterers, but to him its what makes simon so human. the chosen one, the heros of all heros, can barely say his own name without jumbling over his words
simon comes to learn that the only time he doesnt stutter is when hes defending others
baz notices this too and is disgusted by how in love that makes him feel
overtime simon slowly begins to accept his stutter and that it will probably always be a part of him, though he still prefers to use actions rather than words
when simon and baz get together, they develope a system that allows them to communicate without words. simon cherishes it dearly
baz also encourages simon to talk about his stutter. simon knows its baz’s way of getting simon to open up more to speaking, but he loves that baz tries to help
they have long conversations every night about how simons stutter feels (painful and like hes choking)
how baz can help simon during a bad stutter fit (dont try and guess what simon is trying to say. dont say the word for simon. just sit there patiently and wait)
if simon should give speech therapy another try (maybe, but for now simon is content with where he is)
what methods simon uses to speak smoothly (visualizing the words helps simon. and repeating what he wants to say numerous times inside his head)
in the end, baz’s dedication to helping and understanding simon’s stutter, along with penny’s fierce protectiveness over him, are what really help simon accept himself
simon’s stutter will never be cured, but for once the thought doesnt make him anxious or ashamed. he has two awesome people who love him as he is. thats what matters to simon. they keep him going
might add more but i was researching my stuttering condition late at night and needed something comforting. so why not project my insecurities onto my comfort characters ? we need more stutter representation (done correctly) anyways x
*please note that i myself have a chronic stutter. all experiences listed here are my own. if anyone tries to tell me im wrong i will cry
323 notes · View notes
diavolosthots · 4 years
Note
Oh hello fair scrib could a peasant such as I trouble you for a sfw alphabet for Levi? 😶👉👈
Yes my love you may 😌 thou are not a peasant but rather the fairest maiden of them all.
LEVIATHAN SFW ALPHABET
Tumblr media
Argument: Do they argue? How bad does it get?
Oh yes lol. He just cant help himself and does start a lot of arguments which are mainly born out of his own insecurities. He has raised his voice and almost went physical but caught himself just in time. He just needs some time to cool off and will apologize. 
Babies: fur baby, scaly baby, or no baby?
Scaly babies all the way! Whether that be filling up his aquarium even more or getting another snake, but definitely some other scaly baby. 
Cocktails: are they extroverted? Introverted? Both? With their s/o? 
Lol he's an introvert and we all know it. Same with a s/o; you barely get him out of his room let alone his shell. 
Dance: would they encourage their s/o to join become "sinful" so they could stay in hell/the devildom? How would they take it if they did?
Oh definitely. Hes not gonna let you go now that he found you! He'll try anything to convince you to stay with him and much like Mammon, might ~accidentally~ make you sin to ensure your stay. 
Exit: Do they like to travel? Where would they want to go? 
Eh he has a few places he wants to go (aka Japan and maybe Indonesia) but other than that hes content with being home. You can convince him with a lot of pleading to go though. 
Food: what's their favorite date with their s/o?
He likes it when his s/o drags him out of the House of Lamentation and makes him go shopping or go eat somewhere. He won't admit that though. 
Grease: what's something special they made for their s/o? 
He didnt make it, but he bought it for them; he got them a body pillow of their favorite anime character/celebrity crush. As much as hed rather be the one being held, he just likes the content look on their face when they hold it. 
Honesty: would they ever hide something from their s/o? 
His ~feelings~ because ew whats that. His centuries of locking himself in his room and avoiding any and all social interactions have caught up to him because now he doesnt know how to healthily communicate. 
Independence: what type of lover are they? Clingy or carefree? 
Hes quite clingy, mainly because he doesnt want you to leave him like so many others have done. Will try to be around you 24/7 if given the chance and keep you away from his brothers as much as possible. 
Jealous: are they a jealous person?
Uh… hes the avatar of envy. Jealousy is kind of his whole deal. He doesnt hide it either and quickly acts with passive aggressive comments or turning into his demon form. 
Kindness: how far would they go for their s/o? Ride or die kind of thing?
He would commit all sins for his s/o if it meant they'd stay with him. Hes very overwhelming and doesnt care how it affects anyone in the long run as long as he and his s/o are happy.
Love: what's their love type? 
Quality time and words of affirmation. He usually spends his time by himself and online, but he quickly finds himself inviting you over and needing your attention more than his games. He also tries to tell you how much you mean to him as much as possible, though hes not the best with words. 
Mouth: where's their favorite place to kiss?
Your cheek because thats what he sees in a lot of anime. Lol. Its comforting and sweet and doesnt make him blush like some other spots. 
No: anything they wouldnt do with or for their s/o? 
As much as he loves Ruri-chan and her story, he'd never give up his demon life to go live up in the human world. Thats just a no chief. 
Odor: what's their favorite scent? On a s/o?
Anything water or beach. He also likes sunscreen because it reminds him on warmth and happiness.
PDA: how open are they to PDA 
Hes quite shy about it but actually holds your hand a lot or wraps an arm around your shoulder. Its just the need of feeling you by his side. 
Questions: will they be an open book or not?
Uhm… no but its easier than some other demons *cough* Lucifer *cough* to get information out of him.  
Reserved: what's something that only his s/o would know about? 
Probably all of his insecurities and worries. And he has a lot so you better be ready to listen. His favorite nights are the nights where you and him just lay down and open up your hearts to each other. 
Serious: how long until they start to get really serious with their s/o? 
He's very cautious of you at first. Are you playing him? Are you messing with him? Why'd you wanna be with him? He doesnt trust immediately and it takes him a while. 
Type: what's their type in a s/o ? 
Someone open-minded and preferably someone who enjoys water. Someone who accepts him and doesnt judge. Someone kind and someone who tries to get him out of his shell a bit. A confident type of person. 
Untouched: have they been in a relationship before? How many? 
He's had one serious one but they fucked him over so hes been closed off ever since. After that he only had, much like Belphie, his monthly succubus to get him off. 
Very: what's something they're really good at outside of hobbies? 
He's really good at drawing even though he thinks hes just mediocre at best. 
Weird: what's something odd or weird about them?
The fact that he runs Hells navy i mean its just odd that a "shut-in" like himself runs such a big part of hell. 
Xylophone: their favorite part about you? Physically? Mentally? 
Physically its your hands because theyre so small and soft compared to his and he just likes to run his fingers over them. Mentally it's your ability to understand and relate, not just to him but to almost anyone you meet.
Yearning: would they like a family? How many kids? 
Uh maybe marriage but kids arent really his thing. Hes too unsure of how to handle them and honestly doesnt want to spend a huge chunk of his life and putting it on hold for that.
Zebra: Do they change throughout their relationship? Are they truly themselves? 
He becomes more open and trusting. At first it's almost like he's walking on eggshells and watching your every move, but slowly he becomes more relaxed.
165 notes · View notes
floralkittygambler · 3 years
Text
Reposting for reasons
Response to Honest’s post here: Doing this to spread this awareness more as I know theres a bit of a rift in the critical community - plus I really fucking go on. Im PISSED and I do apologise however it NEEDS urgent addressing. I know people will hate me for it but Im used to hate and honestly? Hating rather than helping to solve the issue only furthers my fucking point here. So yeah this is so more people are aware (no offense to any of those involved in said rift either, but this is an important message. Thank you for understanding and if I can do anything to make all sides comfortable, then please message me and I’ll do my upmost.) “ More awareness of this is needed. Even if it’s your favourite, you can’t justify their shit but rally against another’s shit. Have people tell you you’re experiences arent real or invalid because, like Husk, people have - in real life - shipped you with someone you are far from comfortable with but you still treat them like a person. Because you have basic respect. And people force you to accept harassment, touching, stalking, advances for THEIR satisfaction. People use you for their fantasies. But you’re just a ‘tsundere’ for it. Or you have addiction issues but people think being with another addict will ‘save’ you because you’re apparently too incompetent to save yourself. Love isnt some magic fuckin cure so stop romanticising it as a fuckin saviour. It’s gross and fuckin creepy. Get stalked and have someone NEVER accept your no just because you show youre still decent enough to not treat them shitty or any different from anyone else. Try having someone way older or way younger (both in morally fucked up ways) advance on you and people encourage that. People you’re supposed to feel safe around.
People touch you when you pull away or show discomfort. Follow you home. Have pictures of you and wont accept you dont like them like that and it’s not ‘playing hard to get’ or ‘the thrill of the chase’. Fuck. OFF. In fact, Im not only disappointed in the fandom. Im disappointed in the entire team who some should know better from their OWN personal experiences - or at least the bare minimal of being a fucking adult. Im disappointed in especially females (sorry idk whether girl or woman is more appropriate here-) who statistically are more likely to have experienced something similar at some point in their lives think this is a cute gay moment. No. Angel is made out as a fucking predator - Im not saying he is, Im saying that his persistence is very fucking unwelcome like one. People like Husk dont need that fucking invasiveness. They/We need patience and someone on our level. Angel’s I know are the fuckin polar opposite - and some of them I know are very sexually harassing, including unwanted touching. It’s a shitty way to present gay people. Gays are fuckin people. Some are cunts and some arent. It’s a HUMAN thing. But considering the shit theyve been subjected to, presenting a gay as a victim only to also show them as a perpetrator is insulting! And for those Ive seen argue this about how people like AD wouldnt know how to express their love normally and whatnot? His pig. His best friend. He’s in his fucking 30s. There are literal real life criminals who get molested as kids and then go on to molest kids. Not all who grow up like that turn into nonces. Stop just fucking STOP justifying and romanticising this bullshit! I used to see the good in AD but now he makes me fucking sick. Especially with my verrrrrry fucking real traumas and connections. But fuck me, eh? Because this fictional guy matters so much more. Fuck real victims. And whilst we’re at it, fuck AD too when it suits your fetishes! Sarcasm aside, the fans and the team need to straighten up their abhorrent behaviour. Stolas. Fucking clearly having an affair, knowingly fucking up his daughter’s mental health and bribing a guy into sex who only wants the book and nothing more. He even has a fucking warning button over Stolas- Guys, how do you think any of this is cute? Even the team gross me out- I genuinely see potential and talent and it’s all gone to shit to satisfy horny teens, horny adults, and literally everyone who doesnt for the life of them understand being an adult is more than sex, drugs, violence and swears! I REALLY want to keep enjoying HB/HH but it’s getting harder and harder with such ignorant and bordering lazy creators (note: lazy as in wont do the fucking research or actually listen to real criticism and victims), such despicable fans (yeah, some HDers fuckin mocked that they triggered my ED, yet they had the fucking NERVE to support Angel’s potential ED AND laugh and blame me for me getting treated so badly for actually having the balls to call Angel and the teams hypocrisy. I got told to kill myself, that my problems arent real - oh but Angels apparently is! Which... They *are* but AD isnt real so technically only onlookers will suffer and not a drawing  - and they just excused their toxic behaviours. These people are like “aww poor angie babey!” yet fuckin INSULT sex workers. All this red in Hazbin yet it feels everyone and they mama colour blind. The issues are getting worse and fans are outright becoming EVIL, VILE, Vindictive little bullies - from kids to adults. You SHOULD be ashamed of yourself if you conduct yourself in such a manner. And you need to readjust your attitudes and behaviours because the only fuckers getting hurt are actual fucking victims. Ever been violated and been gaslit so much you STILL fucking question it’s reality? So you drown that shit out yet somehow it’s effects still hit you? Fetishise it. Make it your uwu gae couple goals, you’re no better than people believing Harley and the Joker werent toxic af. If this shit happened to you, most of you would actually SEE where we’re all coming from. Also, stop making gay a fetish - you’re like those creepy old men in the alley heckling lesbians to make out so they can wank off. Gays, no ALL the LGBT+ are fucking people too. So dont give me that bullshit then start turning everything just gay or just straight to mentally wank off to. It’s degrading and dehumanising. And yes, fiction does effect reality. You crush on a fictional character? Mourn one? Support one? Hell, fuckin jerk off to one - that’s affecting reality. Remember how in fiction all blacks were treated as villians? Look how theyre treated IRL. JAWS, great classic unfortunately their was a spike in shark killings over a fucking movie - the shark in the movie wasnt even real for the most part because they dont behave like that! (Also the animatronic was so shit they genuinely had so many issues - I think they even took to naming each one! Some fun trivia there!). Tiger sharks are more nasty than great whites as tiger sharks will hunt and eat a human. Great whites prefer seals and dislike human flesh, they just mistake us for seals. Hell, theres the toothless basking shark - theyre often SWAM WITH by divers for being so friendly. Yet Jaws made people think all sharks are bloodlusting over humans. Slenderman was created for a fucking contest and that influenced a stabbing (NOT Victor’s fault). Watch a horror movie that isnt based on a real life event and tell me that at least ONE has left you peaking over your shoulder. Stella may be a bitch - we dont know for certain - but try getting cheated on. Y’know what? Try growing up in such a broken home like Octavia. Yeah reaaaaaal fucking cute now, huh? Funny how as well y’all petition for male victims to be taken seriously then laugh when fictional males experience this abuse, further adding to stigma. You can be hit on by the hottest mf on the planet but if you arent interested, that should be respected! Also we’ve all been inspired by at least one fictional character so yeah. Yknow, since I was little Ive been fighting for sex worker and homeless rights. But HH/HB treatment of both leave a bitter taste in my mouth. I’ll still fully support sex workers and the homeless, but that’s the fucking effect this show is having. Bearing in mind I wont ever share everything Ive been through - and I shouldnt fucking have to in order to be believed and validated (obvs proof is required in a legal case but that’s a whole other topic). Why should I share MY fucking pain especially when you fuckers have belittled and triggered it more so? We have our rights to our secrets but fuck ME you lot NEED to start acting appropriately and like decent fucking humans. ‘iTs HeLl’ yeah and welcome to Earth- the team and yourselves live HERE. You obide by THESE rules. And as someone with beliefs (and a LOT of ancient fucking texts and studies on this shit) their Hell isnt even a proper Hell! It’s closer to purgatory and even then it’s not. Regardless, it’s a poorly built world with the lore consistently changing per episode and tweet, with many plot holes, and is apparently easy to get into - even via accidentally watching porn according to a stream. If youre gonna parade youre a fucking expert and research into demonology and use real believed figures, at least get THAT right. In fact, Lucifer and Lilith (and Stolas tbf) are ESPECIALLY risky as theyre a lot more complex than most easy access texts will tell you. Likewise, Stolas’s first introduction and main focus is sex. He’s one of the FEW Goetia demons that dont have some involvement in relationship issues at ALL. He’s known for astrology, crystals and herbs but hes also known to aid MONEY troubles (it’s lesser known but it’s true! HB Stolas is an insult to the Prince). Turning Vodou into something evil is vile considering it’s powerful and liberated slaves. Pentagrams are nothing to do with Satan, they’re magic based sigils. Upside down cross is the symbol of a SAINT. It’s just some edgy attempt to trick people into believing they know more than they do. Also you should NEVER dabble and doodle sigils without knowing the meanings or respecting what they behold. Vox and Val, real fuckin cute way to make them look like a stupid fucking highschool drama instead of a fucking SEX TRAFFICKER (note: real pimps often target YOUNG folks too - aka minors - and groom them into sex work. Theres different types of pimp. Viv has shown barely any understanding of ‘the game’ and its a fucking insult to injury. Yes we KNOW what a fucking pimp and prozzie are! We dont need to see it. We need REAL AWARENESS.) and a fucking scheming bastard of a CEO salesman botman. And yet even THEN lets go a step further and make some yandere wuv on boyfweind aboose! Fuck off- Now I love a good anime but these tropes are getting fucking dangerous now. And unrealistic to real love and relationships. Kids nowadays know fuck all on a healthy relationship (neither did the fuckin 50s tbf) and Im seeing more romaticism and glorifying abusive situations. Like the show ‘You’. Ok, there’s a fuckin bloke online who slaughtered innocents and kidnapped yet people commented how cute he is on his IG and that they want to be kidnapped or killed by him next. Dont believe me? Look up Peter Manfredonia Connecticut and the comments people left him and then tell me why shit like whats being presented in HH/HB ISNT fucking concerning - because it is. For a series about redemption, it’s brilliant at the opposite (Quote from the creator herself, Viv has posted that it’s influencing her bad choices. Even as a joke, proof’s in the pudding). And the overall focus on sex in the way Viv does is so immature and really creepy, and this is from an ADULTS perspective. From one adult to another, Im concerned as to why any of them think this is a normal fixation. Then again they’ve hired quite a large amount of dodgy folks and even a child. Most of this shit gets avoided with a basic background check like most companies run. I DO like Hazbin. Or the premise. I love some of the cast and spite the others. In Helluva, I just like a tiny portion of the cast. And I critique it so harshly because Viv DOES need a wakeup slap, grounding to reality, people who arent going to big her up or kiss her arse for once and shape her up to be the best she can be. The actually reach and even surpass her potential. And to reach where you need to be, there’s a lot of harsh lessons youll face. That’s life. Shes chosen one of the most HEARTLESS industries and if she blocks out critique as ‘hate’ then she’s not strong enough and wont last. It’s just another unprepped YanDev again (except I dont believe Viv to be a nonce. Even with her dodgy past and dodgy present, I think her perspective on sex and relationship with sexuality is FAR from healthy BUT I dont believe she’s a pedophile. Ive bled my fair share and so far, I just think her sex perspective isnt healthy or mature for her age. But there’s little to nothing to suggest actual noncery - dont worry about accusations there. But YanDev is totally a dirty predator. Just clearing that up). Viv NEEDS some harshness and stability if she wants to do things right. And it’ll make her fucking cry but if she loves these projects as much as she claims to, then you’ll sacrifice blood, sweat and tears for that shit. Even the strongest points are mediocre at best when properly observed. She CAN do more, but she’ll have to face the harsh music. Viv wont see this, but if she does, I dont care if it upsets her. Why? Because this is that much of an issue - something she’s cultivated - that she needs to take action and not ignore it or be secretive about it. She needs to grow up and get tougher skin. Im not saying this to cause her pain. In fact, I wouldnt waste my fucking limited time if I DIDNT care. Trust me, I have duties to be met at a certain quota every single day. I say this shit only because I give a shit and care. If we met, she’d fucking hate me. But people like me are good for shaping people up to their potential. And we arent always this ‘tough love’ either. But when someone needs that level of harshness to help themselves, we’re not afraid to lose people or cause upset if the results end up being the best for them. If she ever saw this, she needs to re fucking evaluate her message, her story, and those she’s choosing to welcome into her circle. And all Im seeing is one rookie mistake after the other. Her paid patreon discord. Just like the messages Honest has posted on her side of being harassed (not in Vivs fyi), Ive experienced shit and bullying and even stay silent on their for being attacked for a group I fuckin paid to be in and yet I feel isolated. It’s all arsekissing and ‘thank you viv’ (thats an actual channel-) and it feels like a place of borderline worship and people trying to appease her 24/7 whilst kicking others with different opinions down. There’s so many I love but I aint kissin yer fuckin arse. Ask the closest friend I have - we’re fucking raw and wont just side with each other just because. We’ll call each other out if we think they’ve fucked up and then help each other build themselves up better. Because real fuckin people who actually care wont just want to be adored by you. They’ll care enough to point out your bullshit and help you, even if they upset you at the time. They’re real and upfront with you. People like us arent always the easiest to be close to either because we arent afraid of upsetting someone if it’s in their best interest and to help them. Likewise, we dont go out looking for fights either. Most times, we’re fuckin soft bastards- All this shit listed is the fuckin surface level of the real life hell of this fandom. And unsurprisingly, those who experience little to no toxicity have always been higher on that popularity ‘food chain’ - enough admirers and shared opinions that people wanna arse kiss regardless of their OWN feelings as well as neutral perspectives. I’d say you’re the lucky fans, but you’re not. You’re sheltered, and that isnt always the best way to be sadly. As for the fans. If Ive upset you. Well... I dont care. Because many of you have actively sought me out and weaponised my traumas against me. You never cared about my feelings then. Why should I care about yours? Im not doing this out of malice. Im fed up of humans behaving so pathetically yet claiming to be high and mighty. Most of you have been arseholes to those in and out of the community. The victims and non-victims alike. Hardly any of you considered once my real suffering. You put a drawing over a life. Many lives. You had the audacity to tell me Im full of shit. Some even using my real traumas to make a mockery of me and those Im around with a very similar history. Some with traumatic histories that differ from my own. You hardly ever considered the real lives of those effected. So no, Im not sorry for having the fucking balls to this day to still stand up for our rights and give us a voice that’s long been stolen. Im not sorry for being a fucking victim. Im not sorry for saying what desperately NEEDS voicing. And Im not sorry for not conforming to you or any fandom just to belong. We deserve better than to constantly be your fuckin arse monkeys (well... the trope is butt monkey but yknow-) and to be mistreated, misrepresented and harmed by you. You’re no different to the school bullies who give speeches on anti-bullying day. And I hope every single one of you starts looking into yourselves and improving. PS: Depending on the texts you read, Lucifer is said to have been redeemed or to be redeemed. Fun fact to haunt yalls with~ “
6 notes · View notes
candyclan · 5 years
Text
Tumblr media
Coming out letter to my mom. (FTM) At the start of my transition, I wanted to go by a name that started with an “A”because my birthname did. All the rest of it is basically the same.
THE TRUTH:
I didn’t scream “I am a boy” at my parents. Honestly, my mother (specifically) controlled a lot of what I did, who I hung out with, and what I wore as a child. I believe she has/had an idea about what she wanted out of a daughter since I was born, and really just lived through me. I think she eventually had to give me room to make my own decisions, later in life. I didn’t come out until I was 16, although I had spent 6 months prior to even coming out thinking about my gender identity. I was extremely sheltered. I want you guys to know that I didn’t know what being transgender was until I was a freshman in high school and met my best friend (who is STILL MY BEST FRIEND TODAY) who identified as Non-binary gender fluid. I had never really met someone AFAB that lived to be anything other than female. With that came the knowledge that sometimes, men don’t necessarily have to have penises and I can wear whatever I’m comfortable with. I used to be religious in middle school (raised Christian) but I never found god. It never made sense to me how so many people can put their faith in other people’s ideas of what god is (the Bible) but not listen when their real CHILD comes to them and tells them that they feel uncomfortable in their gender identity. I also came out as bisexual in middle school, after meeting a girl I had a fancy for. To which my mother sobbed and cried and asked how she had failed as a parent. I remember loving pink, it was my favorite color. Pink, purple, blue. My top 3. Now it’s blue, pink, purple but basically the same. I had a pink room, loved hello kitty, let my mom curl my hair with little curlers at night so I could wake up and be somebody different the next day. My brother played with carebears and my Barbie dolls more than I did as a child. I remember a toy gun and handcuffs. I was fairly experimental as a child, I did: Girl Scouts, swimming, piano, soccer, ballet, cheerleading, and more honestly. I always got “boy” toys at McDonald’s (I mean cmon they’re cooler) I just was kinda everywhere. I feel like that’s easier for someone AFAB to be. My brother was harassed by my family for liking girly things but I was never shown that I couldn’t like stereotypical “boy things” by extended family. My mother however in the line at McDonalds I could never forget, turned and looked at me (baseball cap backwards tank top and shorts)and said “So, what?” “Are you batting for the other team” implying that because of the clothes I liked to wear I would be a lesbian. My mother (like I said, kinda controlling and extremely narcissistic) when I was allowed to cut my hair super short for the first time I was 16. Afterwards she has said things like: “but you’re so pretty how could you have cut your hair” “you looked so nice with long hair” I never felt akin to femininity. I was actually VERY uncomfortable with it. I hated being the “weaker” gender. I never wanted my nails painted. It was torture. I acted like makeup and and nail polish was torture, the hairbrush was my enemy. I used to just put my hair up in a low ponytail every day as I got older. I knew she’d never let me cut it all off. Basically, other than wanting to grow up strong and tough and not liking to be treated like a female, I was female. There were parts of being female I didn’t really have a problem with, and honestly that’s why I didn’t come out for so long. I wasn’t in a house or raised by people I knew would accept anything other than me being their “little girl” I was a daddies girl. So between my lack of understanding of where my feelings towards my gender roles were coming from, being encouraged by my family to be girly, not being exposed to gender diversity (or anything queer), and my controlling mother, I remained in the dark about who I was.
TRIGGER WARNING:::(abuse)::::: I was never close with my mother, and actually hated her growing up. To this day she is the most judge mental, self-centered woman I know. My father was funny, charismatic, and lost his shit sometimes. I like to say, 90% of the time he was amazing. We made jokes and could literally finish each other’s sentences. But honestly my father, 10% of the time was abusive. Most of my abuse in my life was covert (narcissistic abuse from my mother) and verbal/emotional/barely physical abuse from my father. He’s 6”3’ 350 lbs and very loud and scary, especially to a young child. He punched a hole in my wall, he threw a remote at a wall and shattered it to pieces, he threatened to kill my dog with a baseball bat in front of me. Which I swear to god he would have done if I wasn’t holding my dog, protecting him. These moments were few and far between, but they were riddled with insults and almost always left me with less than I started with. My father did spank my brother and I, and one time he clapped my brother so well that he left a purple hand mark on his butt. My mother told my father she’d take us away if that happened again. My father never left marks. He never had to, he was so big and would just get up in my face and scream at me. He made me feel helpless. Because he was invading my space I felt physically threatened, and he never actually had to touch me and leave bruises because that threat was already implied by invading my space. I was so young, but I always knew my family wasn’t right. Finally at 16, I stood up to my father for the first time. I didn’t care if he was bigger than me, I didn’t care if I would lose, I was willing to fight for me. Anyway, long story short the police were called because we were screaming at each other in front of his apartment building. I’m not going to say I didn’t fuck up as a teenager, but I never deserved the pressure and the abuse he was dishing out and had dished out my whole life. I knew that. I cut him out of my life just after turning 16, by then I had been questioning my identity. It became easier after leaving my father to fall into who I was. My father is FAIRLY religious and my mother claims to be but she never talks about god, she never prays, and now that my father and her are divorced I don’t think she’s been inside a church since. Losing my father was a lot, despite his abuse he and I were really close and had really similar personalities. The reality of abuse isn’t “well, now I see them as an abuser so now none of that good stuff is left it’s all tainted” I had to struggle with losing someone very important in my life at a young age, for myself.
Arguments against me being trans:
My family has been a bit divided in responding to me coming out. By now, it’s been about 4 years.
My mother and her side of the family are in denial. They don’t understand how I can’t be a “lesbian that just likes boy things”. They don’t use my name or pronouns.
My father, what little communication I have with him now, is bewildered. He and I had a discussion this past Christmas where I brought up what his abuse did to me mentally and he apologized but then tried to say “well what about your part in all of this” and said that I was hanging out with crazy depressed people, cutting myself, doing drugs, (I was smoking weed and I’ve tried acid like once piss off) and was sneaking out. Yeah. I did do all of that BUT GUESS WHAT. IM 20. I go where I wanna go. I fuck who I wanna fuck. I smoke what I want and guess what? It’s not any different from when I was 16 except now I don’t have parents up my ass telling me what to do. His argument basically was that I need to own up to what I did too and that fucking angered me. You don’t apologize and then go “well what about you” that’s not an apology. That’s deflection and honestly I don’t think I need to apologize because my parents were super controlling. I was just trying to do what I wanted and they didn’t like it. He and I have talked about me being trans and he pretty much thinks I’m certifiable. Doesn’t use my name or pronouns.
My brother: Ethan, my brother and I have always been close. He’s 17 now, and he had a different reaction to me being trans. Of all of my family he was the most receptive to my pleas of gender dysphoria and he suffers with anxiety so he gets stuff. But alas, after asking him if he’d call me by my name and pronouns (after 4 years of being out) he thinks that I am the one that has an issue with society. I told him I was starting T soon and he said: “Hrt won’t lessen all the things that come with being transgender. If you feel like doing hormones is the best for you then do it, but from a logical standpoint I think there just needs to be more thickening of skin” he claimes that if I try hard enough I could be fine living as female. Doesn’t use my name or pronouns.
None of my family supports me. None of my family understands. And none of them ever will. I have been out for four fucking years. I can’t tell you how frustrating family rejection can be. I have cried so much at the idea of not having a supportive family. I feel like I was ripped away from a beautiful life somewhere and thrust into this mess.
Honestly though, it doesn’t matter, the world keeps spinning and I keep finding people who love and accept me for who I truly am. I have made peace with my family’s lack of acceptance. It’s made me stronger and more compassionate towards others. Made me want to be better than them. I am actually going to start hormones soon, and on top of other fears I have, will be cutting my family out of my life. I can’t be 25 with a full beard and getting misgendered by my family. I can’t do it. They may feel like I’m going too far, that I don’t have to do this, but I do. I’m not doing this because I didn’t get too much attention as a kid or my mom favored my brother over me, I’m not doing this because it’s cool, I’m not doing this because I’m bored, I’m not doing this because I hate myself or anyone else. This is AFFIRMATION. Sometimes, cutting people who can’t see you for who your really are out of your life is affirming too.
Guys, girls, people, keep your head up. Things get better, I know. I thought life was never going to get better so I know that’s what it can feel like. But it does. Never ever let someone control your life or who you are. You’re beautiful/handsome/amazing! You deserve to be comfortable in your own skin and to love who you are. I am getting there, we all are.
Love,
Tanner M.
15 notes · View notes
vinayv224 · 4 years
Link
5 activists on how they’re carrying Rep. John Lewis’s legacy forward
Tumblr media
Rep. John Lewis amid supporters at the Edmund Pettus Bridge in Selma, Alabama, in March 2020. | Joe Raedle/Getty Images
Lewis often encouraged other activists to make “good trouble” — these 5 reflect on continuing to do just that.
Rep. John Lewis, a Georgia congressman and icon of the civil rights movement, died Friday at the age of 80.
Throughout his decades-long career, Lewis was known for his activism — from his roots as a Freedom Rider and firebrand organizer of the March on Washington, to the many times he was arrested, some as a member of the US House of Representatives. In his time as a lawmaker, he became an advocate for LGBTQ rights, expanded freedoms for immigrants and refugees, and supported gun reform measures. He continued this work in his final weeks — just a month before he died of pancreatic cancer, he visited Washington, DC’s Black Lives Matter Plaza, one of many places reflecting the current wave of anti-racism protests sweeping the world.
He was known for encouraging people to become activists themselves, saying they should not hesitate to get in “good trouble.” And he inspired many to do just that.
Here, five activists reflect on what Lewis’s legacy meant to them, and how it may be carried forward. Their responses, edited for clarity and length, are below.
Tanya Washington, professor of law at Georgia State University and former director of the John Lewis Fellowship Program
At 21, he was one of the first Freedom Riders; at 23, he was the chairperson of SNCC, and helped organize the March on Washington, and at 25, he was at the Selma protests. I think it’s empowering for young people to recognize that their energy, their perspective is necessary. It’s young people who moved the needle in the civil rights movement. They were college students, high school students. Some were even younger than that — the kids who integrated schools after Brown v. Board were little school kids. I think younger activists will draw from his legacy a sense of power and responsibility: Their contribution can begin right now.
Everyone quotes him saying, “Get in good trouble.” I think what that really has meant to me is to not be afraid to make decisions that are unpopular. What other people might call trouble, through a historical lens will be called progress. It’s inspired me to take risks when I’m guided by my moral compass.
I definitely see [his influence] when I look at the Black Lives Matter movement, and I see the young people in the streets, risking their lives and their health to enforce democracy, to make sure that we have justice as part of our criminal legal system, and that we eradicate racism. I see the same spirit that motivated John Lewis as a young person to get involved. He decides while he’s in college to sign up to be a Freedom Rider, which is not going to end well, just in terms of the risk to life and limb that it entails. But it was something he was willing to die for. And I’m seeing that same commitment made by young people who have been protesting in opposition to the issues, racism, and xenophobia that are all too prevalent in society today. I see that same spirit of youth activism, and that dedication and commitment.
One of the things that I really loved about John Lewis is that he understood that equality is not divisible. He wasn’t just fighting for equality and just for Black people, but for everyone. Unless everyone can enjoy equality, equality doesn’t exist. … I hope we will continue to see people working across intersectionality. It’s not just Black people, it’s trans Black women, it’s poor Indigenous men, it’s people from the LGBTQ community. All across the spectrum, until all of us are treated equally, none of us are treated equally. When he talked about the “beloved community,” he meant everybody.
He lived a life that set the example for how human beings can have an impact. From very humble beginnings, he became an American hero. I am so honored and humbled to have had a chance to work with him and to be inspired by his legacy. And I’ll miss him.
Janai Nelson, associate director-counsel of the NAACP Legal Defense and Educational Fund (LDF)
[Lewis] really underscored for me the power and the strength that it takes to do civil rights [work], and really crystallized the role of Black people in shaping this nation on an ongoing basis, and forcing this country to live up to its ideals and to deliver on its promises. It is truly by force that it happens — it’s by the force of will and stamina and strategy, on the part of people who have largely been nonviolent.
There’s a strength and power in that that is just immeasurable, and he embodied that completely. He was the epitome of that strength and power that could move mountains and destroy systems and force political hands, just through his tenacity and resolve and strategy. And brilliance — he was absolutely brilliant.
When I look at the faces of protesters on the street today, I see John Lewis. I see the Freedom Riders. … When I see young people going up against police, in military gear, who will wantonly attack them, even though they are only exercising their constitutional right of freedom of assembly and freedom of speech, I see the bravery of people like John Lewis all over again. He set an example of what it means to speak truth to power, to look evil in the face and not blink.
One [way to carry forward his legacy] is to continue the unfinished business of building this democracy by securing and protecting the right to vote on an equal basis for all people, and that requires the passage of the Voting Rights Advancement Act, which would restore the legislation that he put his life on the line for (the Voting Rights Act of 1965), and protect the right to vote during a period of history when it is under severe and pernicious attack.
And the other policy area is the protection of protesters: Ensuring that the methodology that he used to great success is one that continues to be among the tools and the arsenal of people who want transformative change. If we cannot protect protesters — if we allow law enforcement and white supremacists to attack and interfere with peaceful protest — then we haven’t learned anything from the history of people like John Lewis.
It’s just remarkable to me how loving and upbeat and kind he remained, even toward his worst enemies. … Every American owes a debt to John Lewis for his sacrifice and his lifetime of service. He never seemed embittered by the fact that, even at 80, he still had to struggle for the rights that he fought for 55 years ago. He didn’t throw up his hands. He just encouraged others to keep up the fight, and stood right there with them and helped to lead it.
To face those struggles, to still be so generous of spirit and optimistic, it’s remarkable, and it’s the true marker of a whole person, of someone who is so self-possessed and is too strong to have their character marred by the external frailties of this country.
Kamau Chege, manager of the Washington Census Alliance
In 2013, I graduated high school, and shortly afterward, [worked as] an affiliate leader [with] United We Dream. That summer was the big summer for pushing the comprehensive immigration reform bill. We did a whole bunch of actions, but near the fall, as we’re wanting to escalate, members of Congress were demonstrating outside the Capitol, and Rep. John Lewis was arrested.
A couple weeks before that, I had gone down to DC, and we were strategizing how people were going to push [for the bill]. I went to talk to the Congressional Black Caucus, and was able to catch Rep. Lewis as he was walking. He was a fast walker! He was running late to a vote. I was explaining the bill, and asked, “Can we count on you?” He said, “You can count on me,” and gave the thumbs up.
I was young in 2013 — I was 18 years old — and this was somebody who was in our history and AP Gov classes, with the PBS Eyes on the Prize series. This is how the younger millennials understood him.
It wasn’t ’til the action where he was arrested, and I was watching that ... from afar, [where I] got this sense of, ‘This is his life’s work, in some ways: getting arrested for racial justice.’ He’s been doing this since he was my age; he joined SNCC when he was young.
I'm not the first to make this observation, but it's remarkable that for decades we had a sitting member of congress from the civil rights movement who regularly encouraged the public to break laws for the cause of racial justice. 10 days ago today: https://t.co/C5yT9pdH9O RIP. https://t.co/nKCjq1kKhg
— ☂️Kamau (@Kamaumaumau) July 18, 2020
After news came down that he had passed, one of the things I was thinking about, and I’ve been thinking about the past few years — my family has been here for 20 years, and we’ve been undocumented for 17 — is what kind of country my parents thought they were immigrating to.
They were probably trying to come to a country where everyone was guaranteed a dignified life. Jobs and justice. That’s a country that John Lewis probably did not see when he was young ... but it’s one that he got to see the beginnings of by the time I met him, in 2013, in the House, pushing for and alongside the new currents of movements.
[In 2013,] we’d be training for civil disobedience. Part of that would include reading about SNCC, what did they do, what kind of actions did they use, how were they able to push things forward and build a movement that a lot of people could see themselves in.
You run into a lot of John Lewis’s work, and how he ran SNCC at the time, and that’s still common. There’s still people from SNCC that advise young organizers now. And that meant that we saw ourselves as not starting something new, but in a lineage and a tradition of young people in general, and young Black and brown organizers, protesting and pushing to make sure that we grow up in the kind of country that John Lewis, C.T. Vivian, and the rest were shaping.
LaTosha Brown, co-founder of Black Voters Matter Fund
He deeply believed in democracy. There were American founders who believed in creating this new nation, and they had some ideas, and explored a philosophy with democracy, but their actions show that they didn’t believe in the fullness of American democracy. They were the founders of the country, but not of democracy. They didn’t have the foresight to see John Lewis as a member of Congress, or to even see him as human enough to be able to vote.
John Lewis is one of the forefathers in this country of true democracy, who really internalized and believed in the expansion of the vote, not just for Black people but for all citizens. He believed in equality for all people. The forefathers didn’t believe that. He believed that.
I think he had an acute awareness of the work of young people, and of when young people are [being] marginalized in the movement. He provided a lot of grace and space for young people, which is why one of the last things he did was go out to [Washington, DC’s] Black Lives Matter Plaza. That was a message of, ‘I’m in solidarity with you.’ He was able to bridge this political world and this activist world, and understand the evolution of how movements take place.
The last time I saw him was this year in the Selma-Montgomery march [at the Edmund Pettus Bridge]. I didn’t think he was going to come this year, because of his cancer. … As we get to the top of the bridge, I’m standing there, the crowd stops. … He walks up to the crowd, like Moses parting the sea. I’m directly in front of him. I knew that was his last speech. I don’t know how I knew, but I knew.
“We were beaten, we were tear gassed. I thought I was going to die on this bridge. But somehow and someway, God Almighty helped me here.” This would be the last time John Lewis would visit the Edmund Pettus Bridge, 55 years after Bloody Sunday pic.twitter.com/BXqHyO0CQl
— philip lewis (@Phil_Lewis_) July 18, 2020
As an activist, the weeks prior to that had been really tough. … I was really feeling overwhelmed. I’m looking at this man who is literally battling cancer, to actually have the courage, to actually get the strength, and you could tell he was weak. He speaks to us, and it was just what I needed to feel affirmed. Even in that moment, I knew that I couldn’t ever stop this work. There’s a song, “Sweet Honey in the Rock:” “We who believe in freedom cannot rest until it comes.”
Here’s this 80-year-old man who is in Congress, who could literally just go sit at home and do what he wants and just be loved. He knew the importance of that moment, but he also knew the importance of that work. I felt that I, along with millions of others, were knighted. I felt affirmed and knighted in that moment, that our work was necessary.
I think it is not good enough to go back to the place from which we came. We are in a relay. We’ve got to take it forward. There’s a fragility [to] American democracy. … When you ever have your citizens in a place where they can fully participate, fully engage, that’s where you build patriotism. You don’t build patriotism by forcing people to acknowledge a flag that has been a symbol of hatred and racism. You build patriotism by creating the space for American citizens to engage, to be affirmed, and demonstrate their God-given agency.
Raquel Willis, director of communications of Ms. Foundation for Women; founder of Black Trans Circles
I met the congressman in 2016. He met with a group of organizers in Atlanta who were part of the Black Lives Matter movement. It was a powerful experience. He talked about his experiences and really gave us encouragement around the activism and the organizing work that we were already doing.
His lifelong commitment to liberation work is inspiring, I think particularly at the beginning of his organizing career. It’s important to understand that, no matter what age you are, you can get into the fight, and this is really, like it was for him, a lifelong commitment. So, we can’t expect there to be quick, flash-in-the-pan fixes for these systems of oppression. We have to be invested in the future.
Congressman John Lewis will forever be an example of a lifelong commitment to liberation. I will never forget the time he took to share his insights and encouragement with Atlanta #BlackLivesMatter organizers in 2016. His contributions are simply innumerable. #RIP, Sir. pic.twitter.com/7R7mXSGgtb
— Raquel Willis (@RaquelWillis_) July 18, 2020
The movement that is happening now is just the continuation of Black liberation work that has happened for centuries. We like to have this idea that these movements are completely separate, but really, a lot of what has fueled [activists today] has come from the movements before. There’s a direct line to the civil rights movement from where we are now in the movement for Black lives.
Particularly in this election year, I think his work around strengthening folks’ access to electoral power is important, but I also think that sometimes what’s more important is the organizing that happens on the ground amongst the people, just getting people involved, beyond voting. There’s so many different ways that people can transform society, and I think we often only, or mostly, focus on electoral power.
When it comes to organizing, you can organize around so many different things, that what’s important is stretching the muscle. I think of organizing as a creative endeavor, so we have to be thinking about ways that we can expand access in whatever instances or spaces that we’re in.
I think it’s important when any figure dies that we hold the honor that we have for them, but that we hold the hard critiques that we may have about their decisions or some of their rhetoric while they were here. We do a disservice in trying to paint anyone as perfect. I think we can hold complicated feelings about figures without throwing out their legacy.
We should certainly be grateful for the strides that a figure like the congressman made, and we can also think about the ways that we can hold those critiques, honor those critiques and make a commitment to grow in our own work and be better figures for generations to come. I think a lot of what we can learn from any figure’s life is there’s so much more work to do, and there’s so many more ways to open doors for generations to come.
I hope that folks will continue to be invested in the organizers who are doing work on the ground today. We have a society that loves to look at our history of organizing with rose-colored glasses. Folks talk about the “civil rights movement” now, but at the time [those activists] were very maligned, and there wasn’t a genuine support for the work that they were doing, and that still continues today. I think we have to be reflective on the ways that we may critique current movements without really engaging with what they’re saying or what they’re fighting for.
Support Vox’s explanatory journalism
Every day at Vox, we aim to answer your most important questions and provide you, and our audience around the world, with information that has the power to save lives. Our mission has never been more vital than it is in this moment: to empower you through understanding. Vox’s work is reaching more people than ever, but our distinctive brand of explanatory journalism takes resources — particularly during a pandemic and an economic downturn. Your financial contribution will not constitute a donation, but it will enable our staff to continue to offer free articles, videos, and podcasts at the quality and volume that this moment requires. Please consider making a contribution to Vox today.
from Vox - All https://ift.tt/2ZLhGFU
1 note · View note
seocompanysurrey · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/11109719
0 notes
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/11109719
0 notes
ericsburden-blog · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
0 notes
theinjectlikes2 · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/2H3SEsm via IFTTT
0 notes
howardkuester22 · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
clamp-in-wonderland · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
annuairepeople · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
brandcorral · 5 years
Text
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near me
For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 
Encourage your retail clients to explore the following tips.
1) The store is visually appealing
43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products
19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
A small pet food chain is offering health consults in addition to selling merchandise.
Even small clothing boutiques can provide personal styling sessions.
I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..
It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too
I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events
20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.
Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.
Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writing
The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
A homepage announcement and/or one or more blog posts
Google Posts, Q&A, photos and related features
Social mentions
If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars
Link building would be great if the client can afford a reasonable investment in your services, where necessary
And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunity
Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes