#i’ve already made the effort.

[dissociative-disaster]

So I started playing Elden Ring today, and it reminded me of a funny thing FromSoft games sometimes do with the Welsh language.

So obviously in ER there’s the character Blaidd (idk who he really is I just know he’s popular - I’m only like two hours in). Which I find funny because while to a non-Welsh speaker his name sounds cool and fantasy-ish, a Welsh speaker will immediately recognise it to just be the word for Wolf, which is quite funny. There are a few examples of these in soulsborne games, and chief among them to me is Gwyn, Lord of Cinder from Dark Souls.

Gwyn’s name comes from the Welsh folkloric figure Gwyn ap Nydd (‘ap’ has a similar usage in Welsh to ‘ibn’ in arabic, so his name means ‘Gwyn, son of Nydd) - (sometimes) king of the otherworld of Anwn, who also appears in Arthurian legends. This is well and good, but names don’t come from nowhere, and in Welsh there are generally a few places names come from. In this case, the name Gwyn probably started life as a surname.

While a lot of people might think them similar enough, Welsh surnames differ slightly in origin from English surnames. Until very recently (around the finance act of 1894 i think but don’t quote me on that this is from memory), surnames were less an inherited familial thing and more of an adjective on someone’s name, so that you could know which John out of the thirty-seven Johns in everyone’s circle of influence is being discussed. This was probably the same in England, actually, but the interesting thing is that in Wales (or at least North Wales) people still talk like this today. Nobody cares what your surname is - they know you by an adjective or nickname.

This adjective or nickname comes from one of four places generally: your job, the name of your home, the name of a more well-known family member, or the colour of your hair. For instance, my Taid (grandpa), John. Nobody knew John Owen, but everyone knew John Siop - he lived in Siop Isaf (literally ‘Lower Shop’).

Hair colour is less-used nowadays, but used to be very common, and is the basis for many surnames. Using a colour as an adjective for a person’s name in Welsh refers to their hair colour, and those old nicknames tended to stick and become surnames. A few English surnames, actually, come from Welsh hair colour surnames - like Lloyd, which comes from Llwyd (Gray), or Wynn which is from Wyn (treigliad (it’s complicated) of Gwyn, meaning ‘White’).

So we’re back at Gwyn. Gwyn ap Nydd’s name, then, was a descriptor of his hair colour. Which is interesting, but not my point. The point I was trying to get to before rambling on about the etymology of Welsh surnames was that Gwyn, and its variant Wyn, are very common Welsh first names. But the reason I find the name ‘Gwyn, Lord of Cinder’ funny is because Gwyn is the name of my five-foot-three bald uncle who plays golf and smiles like a fairy from a medieval illustration.

#welsh #surnames #rambling #dark souls #elden ring #surnames probably work exactly the same way in English now that I think about it lol. #ah well #i’ve already made the effort.

[toxickeyboard]

#SORRY #very low effort btw #someone’s probably already done this #worst thing I’ve ever made #faith the unholy trinity #tw religion

[ct-multifandom]

What kind of clothes would Mio and Yakko wear outside of school? If you’re reading this and you haven’t played Paranormasight, play it.

#paranormasight #mio kurosuzu #yakko sakazaki #paranormasight the seven mysteries of honjo #art #fan art #peak orange and banana character design #this is the most high effort thing I’ve made in months #studying this art style so hard because it’s already kind of similar to my usual one but cooler so I tried to mix them #I was too *lazy* to write the analysis and thoughts post I wanted to make so I drew a whole fan art instead of course

[deus-ex-mona]

starting the year ✨wrong✨

#(this is about work ok. long rant in the tags bc auauauauauauauuauauauauauauauaaaaaaaa) #i’ve worked for just t h r e e (3!!!!) days this year and i think im already all burned out lmao #first i was stuck doing 2 workstations bc this freakin’ b o z o of a coworker decided to take the week off without prior notice #and *t h e n* the internal components of one of said workstations kicked the bucket and was only replaced today. sads. #rip to our wasted time and futile fixing efforts though. flashtag wetried #that’s not all t h o u g h i was told that i have to jump to the other work shift bc one of my coworkers is resigning #b u t the thing is. all of the other dudes in that shift are from [insert bordering country] and always speak in their nation’s language #so i won’t be able to communicate well with them for the most part ​esp s o bs #and if [insert country here] has a national holiday and a l l of them decide to take the day off.. #well. um. ahahahaha. im ✨screwed✨ #(but speaking of taking the day off… one of said guys on that shift has an approved leave for cny. which is funny bc he’s not even chinese) #(rips if the actual other chinese dude on that team has his leave request rejected bc of that guy lol. happy cny to him ig) #a n d also i was made to (sorta) teach these two new coworkers (of sorts) the workstation i’m at for the week #b u t the thing is. i do everything here by left (didn’t receive formal training either lmao sadge) #and i also couldn’t explain anything well in general bc it seems like my flow of thoughts can’t streamline itself ig #so i think i confused the poor guys more than anything. but like. why me??????? aaaauauaaaaaaaaaa #idk why one of them came back for more ‘education’ from me thoughhhhh #i’ve tried teaching ‘em stuff at another workstation before this and my feedback was ‘wait slow down you talk too fast’ s o o o o . #ig i’ll have to guide them though again in the morning though. sighs. this wasnt in my job description :( #speaking of job descriptions though… this h e l l a annoying guy no one likes who resigned a few months ago (to much rejoicing)… #is!!!!! coming!!!! back!!!!! aaaaaaaaaaaaaaaaaaaaaaaaa #w h y. like. w h y. why is he so attached to this company he l l o? why is our manager so attached to him helloooooooo????? why him??????? #our workloads literally t r i p l e when he’s around bc he’s just the way he is. auauauauauauauauaaaaaaaaaaaa #aaaaaaaaaaa i dont wanna work aaaaaaaaaaaaaaaaaaaaaaa #science industry (derogatory) questionable laboratory conditions (derogatory) #felt cute; thought about retiring early idk

[unkillobel]

i need to bitch about my job for a minute in the tags

#ok so a senior role was made available in my team that i could’ve applied for #and there’s two of us in the team so. yknow pretty certain that one of us would get it #it was sort of replacing someone who left who handled a fucktonne of work across two other teams i work with #and ultimately i decided not to apply for the job because 1. the other guy on my team has been there two years longer than i have #and 2. my health is fucking precarious #mental and physical. i already work slightly reduced hours to try and manage my chronic fatigue but even then i have frequent crashes #and whenever my workload gets too much i just shut down. like the worst stress response ever #so my coworker got the job and a hefty pay rise and im like good for him :) #and then he went on leave for 6 weeks so i got handed 60% of his workload #and when you get handed people’s projects you get a good insight into how they work and how they coordinate shit/write documents etc #and not only are these projects a piece of piss compared to the aid programme stuff i’ve been doing #his actual work is like?? not great #i know i’m a perfectionist and i put way too much effort into my documents and reports but #there’s no way this guy is being paid $30k more for this!! #so now i’m like why didn’t i fucking interview for the senior role!! #i have this terrible impostor syndrome even though i’ve been there a year and get good feedback on my projects #part of it because i’m 22 and i am constantly like how the fuck am i here with an arts degree. i don’t know Anything #but shit man. if this guy’s mediocre work is worth a senior role #i have had a couple of job offers with a decent pay bump which is still wild to me. you want to pay me WHAT #<- well aware this is a great ‘problem’ to have #anyway i think i need a pay rise. we’ve just had a mass exodus from our team. i reckon if i threatened to leave they would lift my salary? #but i don’t know if i want to blackmail my manager lmao

[exopelagic]

auuudggghghhrhrhrbrr

#okay I’m feeling Bad and I need to unpick why before I’ll be able to sleep #friend is asking abt lunch on Friday when I already have standing commitment w other friends then so I can’t do that. #but I also go home on Sunday and I can’t do shit until Friday bc work and I have plans on Saturday so I just. can’t see them #which. I guess makes things easier actually that’s not something I can control and I’m not changing existing plans that’s unfair #I’m also listening to a playlist of old music (Apple Music generated favourites — so literally random picked from everything I’ve ever done #and the last few songs have made me feel Bad bc of being associated with certain times but song playing rn is definitively a good song #w a good memory attached and it’s MY song not one of my old friends #okay where are we #I’m stressed abt presentation on Thursday but also a non issue. I’m prepared. I have all day tomorrow to practice and read up more #and then it’s 20 minutes on Thursday morning I’ll be done before 10am #I am. a little frustrated on a broader scale about the role I’m currently occupying #in that w a bunch of my friends I’m having to be the one with their shit together and dealing with their Stuff. #mostly in the way that I have to be putting in extra effort to tiptoe around them and steer stuff to keep them happy #i can do it i can do it easily I’ve just tasted not having to now so it’s. noticeably different having to do it more #i do Not have the words to talk abt this in the way I want to it’s so annoying #it’s like. I know how my friend responds to stuff. I know the things that make her anxious and what her instinctual responses will be #and I’m constantly having higher level thoughts planning out how things will go it’s effortless and constant it’s just There #with everyone all the time but sometimes I use it more and sometimes I have to because I’m in a position where if I don’t we’ll get nowhere #and I don’t like that I’m having to worry abt keeping other people happy while I’m talking to my friends it removes me a layer from stuff #hrm. there are broader questions here abt the utility of this bc like. sure it helps in some situations #but this probably isn’t great long term for either of us. wild. goddamn talking to my friend abt philosophy opened new parts of my brain #anyway I cba to have those thoughts rn! it’s midnight! I’m going to bed in half an hour <3 #it’s honestly unfair that I have to do anything other than be gay and play pokemon #luke.txt #uaUrghrhfhjs I’m also being insane abt a guy. which is predictable and I feel stupid abt for multiple reasons but. here we are. #I’m being insane. and maybe I should be less mean to myself but I feel like I’m being insane. #I think! I need to go to bed! #I am not being insane I am having feelings and that is allowed. feelings are typically regarded as a pretty normal thing to have. #philosophy friend is gonna be so mad at me if anything comes of this but it’s fine and if it does I think I’ll be pretty happy anyway #point is I’m doing nothing wrong and have done nothing wrong and I’m allowed to feel whatever the hell I like. okay.

[milo-is-rambling]

Me when I want to be wanted more than anything else

#I think I’d be more normal if I had more friends but every friend I lose makes me isolate more and more and now it’s like I can only trust #people I’ve interacted with for years already #and then every time I try to make friends I either don’t respond (anxiety. not feeling a vibe. whatever) or they stop responding when I #actually like them (someone who talked to me for like four days in an row and then randomly blocked me no explanation) #I think if I made more friends or even talked to more people I’d understand how to do it successfully but I don’t have enough experience and #no one wants to be friends with me (and it’s scary when they do!!!) wahhhhhhhhhh #I need to move somewhere new and talk to strangers I’m good at that #I made more friends a a concert age 14 than I have from me the ages of 16-19 and i think that’s ridiculous #how do I explain to everyone ever that nothing bad happened to me I’m just mentally ill bc my hormones are fucked and it’s let me to spiral #and ruin my own life and then slowly painfully build my life back up and then crush it all again over and over again for years and years #to the point where I’m afraid I’ll never amount to anything so the idea of ever truly having people who find any value for me in their lives #feels like it’s fake and then when I do finally trust people I end up loving too hard and fucking it up and then I isolate for even longer #it’s takes me twice as long to find a new friend and trust them again and then it happens all over again #it feels like I’m destined to be alone bc I can’t tell the difference between platonic shit and flirting so I have a wall between me and #everyone else bc I’m afraid to like someone too much and confuse my brain bc I don’t ever want to like someone who doesn’t like me even if #it’s as friends bc I’ve put more effort in than other ppl always but it’s bc I put too much effort in and expect too much and no one else #is as weirdly obsessive and clingy and dedicated as I am bc I’m not normal and that’s why no one likes me bc I try too hard or not at all #and it makes everyone in my life family friends crushes whatever hate me bc I’m all or nothing forever I can’t just be normal #I think a lifetime of living with my mother has permanently damaged the way I see myself #who are all these normal ideal people in my brain why did my mother put them there and why will I always be worse than a hypothetical person #designed to shame me for struggling which gets louder the more I struggle #spirals cycles etc etc etc #ugh. I want my brain to turn off I’m gonna go take a dab and maybe delete this later

[lannisterdaddyissues]

honestly fuck my family sometimes

#i love them but seriously they can be so fucking lazy and thoughtless. #how hard is it to get your own fucking mother a gift on christmas when she made you thanksgiving dinner and wrapped all YOUR gifts. #the only two gifts she has in her pile right now are from me and i won’t lie i’m pretty disgusted with my siblings rn #i’m sure my dad has something to give her but my brother and sister are just. i’m livid at them. #my sister isn’t capable of making an effort and my brother doesn’t even know what the word effort means. #when your mother has done as much for you as ours has you should get her a goddamn gift she’ll appreciate. #and i told her today i want to go shopping again to get her a couple other things she asked for but she says she doesn’t want anything #but what am i supposed to do when they’ve gotten her NOTHING #i’m taking my brother to the store later to buy her a large bag of her favorite licorice but she already knows we’re doing that #because she’s the one who told me to take him to the store to get her a large bag of her favorite licorice for a gift. #and that’s… just sad. he should be capable of thinking up and buying his own goddamn gift. #hell I’VE been keeping a list of gift ideas for my mom since june #i ALWAYS know what to get her by december #but not my siblings because they can’t be assed! #just… they can be such disappointments sometimes. they really can.

[jeezypetes]

Ahhhh the job I thought i didn’t get bc they never got back to me after my interview (which I thought went really well) just reached out to me bc apparently the person they tried to hire backed out.,.. and now its gonna be like another month of wondering if I’m gonna have to decide if I want to move to another state where I don’t know anyone. And i was kind of relieved when i never heard back bc I’m really happy here with my family and gf and friends but the fact is my job here is a contract with very slim hopes of developing into a real job with benefits and i live with my parents bc i love them and our house and our town but i know i have to seriously consider this opportunity bc it would be a good career move and i want to live a rich and interesting life. But I don’t want to talk about it with anyone irl because my dad has covid which has been my number 1 fear since the start of the pandemic (he’s 71 and immunocompromised but he’s doing well and not needed the hospital) and I just want to be able to only worry about that I can’t even talk about the job thing which i drove myself and everyone around me crazy with already back in October. Which is why I’m just posting it vjfdhk I’m being tormented by forces beyond my control i feel like this is the sort of thing it would be really helpful to believe in God about

#like people who say He has a plan which i guess is comforting but his plans are so inscrutable they may as well be random. but some people #think he wants the best for us??? which seems so unlikely to me I can’t even try to believe it #anyways i think my dad willbe fine but I’m worried about long term health issues which would make it really really hard to move away bc my #mom is already basically disabled. and i want the house I want it so bad but I can’t afford to buy it from them bc our neighborhood has #gotten sooo much more expensive then it was when they moved here in the 80s and i know they’re planning on selling it to fund their #retirement. but i love it here so much I want to live here forever and die here but its not realistic and maybe it would be easier if i #moved away and put down roots somewhere else and then it will be less painful when they sell the house and less painful when they die #i just want things ro stay likethis forever I’ve #spent so much time these past few years walking around this neighborhood its like the veins in my arms i can live other places i have for #years but they never get this deep im so scared for the futuy #future but there’s absolutely nothing i can do to stop it. except kill myself i guess but it’s #not nearly at that point yet ckgdf it would make a lot of people very upset. it is sort of comforting to remember though i have that option. #god i hope they don’t offer me the job I’m a wreck just thinking about it #i really haven’t made any special efforts to reach out to them or anything. obv I wasn’t their first choice i have no idea if I’m their #second. i think they really liked me but I’m guessing im younger and less experienced than other candidates #hi if ur reading this btw its me a stranger on the internet and you know something my closest friends and family don’t know. congrats #I’ll talk to someone in a few days when my dad is feeling better. really hope my mom doesn’t get sick too she’s been coughing a bit but #testing negative. idc if i get covid i actually hope i get it bc that will prove I didn’t give it to my dad asymptotically #that’s not a secret i toldmy mom she was like jesus Christ don’t think like that

[leviiackrman]

I wanna make something for my bday on Sunday but idk what…

#personal* #jess talks #was thinking I could draw something for myself #but then if I can’t be fucked or I hate it then it’s a waste of time #I already made 2 crochet boys for myself last month #but like… I wanna make a post of some kind #BUT IDK WHAT #FECK MY LIFE #like maybe an edit? #but it’s the same issue again that if I end up hating it…it’ll be a waste of time and effort lmao #maybe I could get all my ocs draw before then and post all their block colours?👀 #kinda like with my height chart…?👀 #oohhh okay that’s an idea #but it means I’ve gotta draw 3 ocs in 4 days… #I’m gagging to draw nymira now but figuring out the pose is what’s stopping me #same with rob and jody #if I can figure that out then I can do it!!! #FUCCKKKKKK #send help

[taketheringtolohac]

what if I just screamed!!!!!!!!!!!!!!!!!!!!!!!!!!! and cried!!!!!!!!

#local girl forced to deal with everything on its own due to incompetency of parents 5 dead 24 injured. #I’m all of the ppl who were harmed. i am. i just wish I could ask someone about things and get a good answer #that didn’t make me feel like. well. you know. but yeah. #and then INVITING THEMSELVES UP FOR MY BIRTHDAY. #like. yeah I don’t have plans and I won’t have friends up there yet but also. maybe ask me first instead of just deciding 😔 #but also I might not even be able to do any of that bc ! none of this might happen! #bad things just keep happening and it keeps making me just. want to quit the whole process and stay here and give up #but I already bought the car so now I have to commit and just. yeah. yeah. i wanna scream #i am trying to vent less on the internet but also there is nowhere else to put this!!!!! i don’t have ppl to vent to so now this is my diary #but yeah. I’m just. going crazy. i know I should be doing my own research but also god would it kill you to even try. #like literally no effort has ever been made to help me it’s just an afterthought of like oh have you thought about x when I thought abt x #like weeks ago. and it’s always been this way. or me going yes I’ve thought abt x and them going oh good and then not offering any more help #i would just like to be given proper guidance once in my life. just once. #that didn’t feel like ripping my heart and all my guts out of my body. like just once in my life yk is it too much to ask for #but no I’m the only one with any fucking vision around here and I hate it so much #whatever. it’s fine. I’ll suffer through another day tomorrow. its fucking fine.

[dykepoet]

went on a stupid walk bc i’ve been so depressed and unfortunately i feel better

#i hate that putting in effort helps bc all i want to do is lay in bed #instead i walked and cleaned out the litter box and made a coffee and washed my face #like i’ve been productive already i’m so mad about it #anyway pls be proud of me #noquisi’s notes

[thewomanwhoreads]

It’s been two hours and I’m already ready to go back to Iceland lol

#coming back home has made me remember why I don’t like it here #the house is just…barren #twenty minutes in and my mom I’d already talking about all the things I can do for her #mind you after I’ve been traveling since 6am #low-key didn’t even wanna come and feel like I’m always the one that has to put in the effort so my mom doesn’t implode #but meanwhile my other sister just swans of to my eldest like… #I may just be over venting cause I’m tired #but yeah just sucks #on a more superficial/lighthearted note #European showers are so much better! #also you’re right we do drive on the wrong side #i’ve gotten so used to left now 😭

[goldenblueomens]

i was so excited to make a new dish for dinner tonight that for a moment i forgot i am a medically diagnosed emetophobe who physically cannot consume new foods without having a full on panic attack

#don’t you love spending 45 minutes making something #destroying your kitchen and making an unholy amount of mess and a ridiculous amount of effort #then sitting down to eat it and going fuck #wait i can’t eat this i’ve never made it before #then putting it back in the pan for an extra 20 minutes #eating 1/4 of it #convincing yourself it’s not cooked #and that if you eat any more you’ll get sick #and that what you’ve already eaten has already made you sick so you have to stop eating for the next 12 hours just in case #and throwing away an hours worth of effort and wasting a bunch of food and contributing to the food waste problem #BC HOW DO YOU KNOW SOMETHING IS COOKED IF YOUVE ENVER MADE IT BEFORE #and spend the rest of your night rocking back and forward in your bed waiting to see if you’ll feel like throwing up anytime soon #this is all over a potato by the way #a fucking potato cake #rant tw #food tw #goldenbluechats

[marcvscicero]

.

(just a very long rant, feel 100% free to ignore, it’s just to vent somewhere, could’ve ranted even more but apparently 30 tags is the limit whoops 🤭🤭)

#life is so bad lately i feel like i’ve tried absolutely everything and things never improve they just get worse somehow #it’s like i think things can’t get any worse and then somehow they do #and they do so even as i’m putting in so much effort to try and improve the already bad things #🧍‍♂️ i just ?? what do i do now ?? when i’ve tried everything ?? #like i’m being soooo genuinely when i say tht dying feels like the only thing left but like. i don’t even WANT to die. it just feels like #the only road left to take 🧍‍♂️ and ik that’s fucked up but honestly there is nothing left for me lol 🧍‍♂️ #and to make things worse i actually think that the few ppl i have in my life r becoming just as sick of me as i am of myself #which rly scares me bc the only reason i have to stay alive is the ppl in my life and my pets that is it #but i just can’t fake it like i used to like i used to be soooo good at hiding things #but now things have gotten so bad that i can’t hide them bc they are actively ruining my life and making me do things or not do things that #other ppl can see #so even though i tell ppl i’m fine they just don’t believe it and like yeah fairs bc it’s very obvious i’m not #it’s also incredibly embarrassing like i’m 25 this month and i live at home and all my irl friends have moved away and got big girl jobs and #are doing things with their lives so i haven’t even seen a single friend in months and months like i think the last time i saw a friend was #halloween… halloween!!!!! aka october last year!!!!! #and i only work one day a week bc i left my old proper job bc i thought i was going to kill myself and kept taking more and more time off #so i’m very poor and i’m very much in debt and i can’t pay it off bc i spend so much money self medicating bc i’m convinced there’s somethin #seriously seriously wrong with my body and i’m always in pain or extreme nausea but the doctors have ignored me so many times and just shut #me down or made me feel stupid or said everything looks fine when i know it isn’t #and i’m also 99% convinced i’ve got quite severe autism and the doctor basically confirmed it lol but she said that on the nhs the current #waiting list is about 4-5 years so i may as well turn to the internet and do research myself since even if u get an official diagnosis #there’s no meds or real cure for it other than learning how to cope #except im also convinced that with the autism i have a lot of strong adhd traits so like. i know it’s bad but i buy adhd meds online and i #don’t even abuse them i take them to literally help me like they’re meant to but bc it’s obvs not allowed it’s so expensive #and i already have no fuckingn money so every single month is hell bc i’m either rationing them to make them last longer #OR i’m taking them but with the knowledge that it means i’ll run out sooner and have more days with NONE #and every day is just full of immense guilt too for doing this bc it’s not technically allowed and i should be doing better things with what #i do pay my mum some money each month towards housekeeping/bills/etc but it isn’t much at all and i know she deserves more #also i either sleep 0 hours a night or 20 there’s no balance and it’s fucking ridiculous i’ve tried EVERYTHING to no avail #i

[thymewayster]

Really good Twitter thread originally about Elon Musk and Twitter, but also applies to Netflix and a lot of other corporations.

Full thread. Text transcription under cut.

John Bull @garius

One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

So: what's a thermocline?

Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.

But I digress. The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope. And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.

And then SUDDENLY those people just abandon them. Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide. So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline.

I ask them if they'd been increasing prices. Changed service offerings. Modified the product.

The answer is normally: "yes, but not much. And everyone still paid" Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product?

Again: "yes, but not much."

The answer is normally: "yes, but not much. And everyone still paid." "And the year before?"

"Yes but not much. And everyone still paid."

Well, you get the idea. And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product.

And (critically) that they can just react when the curve flattens But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.

Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that. But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it. At this point, I normally get asked something like:

"So if we undo the last few changes and drop the price, we get them back?"

And then I have to break the news that nope: that's not how it works.

Because you're past the Thermocline now. You can't make them trust you again.

#netflix #twitter #economics #corporations #social media