23 February 2024
First week of the semester went well! I enjoyed myself a lot more than I worried thought. I made a new friend, had fun in ochem lab (and afterwards lol), sent a scary email + made a scary phone call, and studied a little. Seems it won't be an easy semester but that's fine, I can do hard things :)
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hello! as a celebration of me finally getting my driving license (shoutout to my instructor, he is an absolute saint and has forever changed my perspective on cars and car nerds), i thought i'd ask about your opinion on the cars my family owns — the Škoda Fabia I (the specific one we have is a combi from late 2004. slowly perishing, mainly of rust) and Kia Cee'd (2013??). is there anything remarkable about these two?
Ah, the Ceed, as Kia cowardly renamed it in 2018, in a decision I deliberately reject as I keep on referring to it as Cee apostrophe d, as Top Gear liked to call the earlier model they gave celebrities to go try to get themselves killed on tape, Tom Cruise getting the closest because of course it would be him.
Notice how nary an ounce of steering was given up whatsoever. Man was just balancing the car with the throttle in the true racing driver spirit of "If I die I die and if I don't this'll be a good time".
However, this is a bit of a sidetrack, as that's not your car - that'll be one o' deez, which whether as a 5 door...
...station wagon...
...or its bafflingly named coupe version (Pro_Cee'd????)...
...looks sharp as a goddamn tack in my books. In fact, wanna know how that's not just cheap flattery? That station wagon was actually the car I was pushing for our family to get when ours needed changing! Life didn't grace us with the opportunity, however, and so we ended up replacing our grey Citroën Picasso MPV with another (the ole' Xsara Picasso to C4 Picasso pipeline) which served us decently over a couple years before developing woes and getting passed on to family friends more willing to deal with them. Weird car, that C4 Picasso. Most of the steering wheel didn't turn.
Now, you may ask why those French folx would do that. And the answer is in the word French.
I can just imagine the designers asking feedback about the handbrake and getting all giddy as they look at them struggle to figure out where it is. Actually, go on, you try!
Wait, wait, we're once again getting sidetracked, we've still not addressed the Fabia! And that's a crime, because it was a hugely important car for Škoda: as Volkswagen's involvement with the company had turned from shareholder to owner its involvement in the cars had turned from help to codevelopment, making the Fabia a humongous departure from Škodas of old. However, for the latest Octavia, no closer to those hunksajunk, the rave reviews had been no match against Škoda's brand image, which was so terrible that even Wikipedia feels comfortable saying they were laughing stocks.
So for the Fabia, Škoda turned to marketing agency Fallon London for a very bold advertising campaign. So bold in fact that I didn't even stumble into it through my passion for cars, but through my study of marketing.
And it's so simple you could miss it.
(...it's in the lower right.)
This simple idea, and how hard they doubled down on it...
...completely turned Skoda's fortunes around, in a brand repositioning so successful that all of Fallon's Škoda-related ads received awards. Including this one.
That's not even an ad for Škoda. That's an ad for themselves.
Links in blue are posts of mine about the topic in question: if you liked this post, you might like those - or the blog’s Discord server, linked in the pinned post!
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YOURE PLANNING ON MINORING IN LINGUISTICS??? TELL MR HOW IT GOES BC IM CONSIDERING IT AS WELL
also what languages are you learning atm 👀
I AM DOING IT CURRENTLY!!! It's so much fun I haven't had this much fun doing such specific, concrete work (as opposed to the no right answer theoretical discussions in english classes) in YEARS. I got legitimately SAD this afternoon because there was like a timing error with the homework file from today and I can't access it yet. like I have genuinely wished the assignments were longer because i'm just!!! language!!! and my dad's also studying linguistics but a few classes ahead of me, and sometimes i sit next to him while he does his homework and i'm just like. wow. I can't wait till I know how to do that that looks like so much fun <3
I'm not very far into it, but everything so far has been so incredibly appealing to my interests. IPA and IPA transcription, how each sound is produced and where in the mouth, how language is acquired, what makes human languages different from animal, how words are formed, how they change over time, the development/relationship to writing, region and social variation. It's literally studying the concept and function of language itself! like the core of every other language you've learned!
also currently my focus is on Nahuatl! that's the one I'm actively taking classes for at the moment--i'm on the second semester. though because it's taught in spanish I'm also brushing up heavily on spanish via necessity. nicamati nimomachtiaz ceyoc tlahtolli :)
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