@grapheine_branding Klee Digital Creation of the visual and editorial identity of a new digital transformation service offering —— With 30 years of experience, Klee Group is a leading French company in IT consulting and digital solutions. It designs, invents and develops customised technological solutions. Klee Group's expertise covers both business and technical aspects, combined with a proven methodology. Klee Group wanted to increase its reputation in the private sector in order to rebalance its customer portfolio. The second objective was to strengthen its "360° consulting" brand image: Klee Group was too often contacted by its customers during the specification phase. It was therefore necessary to harmonise its discourse on Digital Transformation, which is a key vector of innovation and development for its customers. It is in this context that Graphéine accompanied Klee Group in September 2017. We defined the brand strategy and created the visual identity of its new 360 service entitled "Klee Digital". Klee digital's logotype is based on a typographic trick that we detected in the word "Klee". Being able to capitalise on a short, identifiable name opens up possibilities for typographic games and systems. With the change of the name to lowercase and an "open k" designed with an arrow, a code symbol seems to be emerging: an html tag </> Simply follow the word Klee with an arrow. This trick immediately connects Klee to the digital sector and creates a graphic force that can be further developed. By removing the "ee", we obtain a "kl>" tag logo which will act as a receptacle for the service's communication elements. #designgraphic #digital #transformationnumérique #branding #identité #marketing #identitévisuelle #logo #stratégie #entreprise #kleegroup #designsystem #logotype #logodesigns #grapheine #graphéine #graphicdesign #brandidentity #frenchtech #coding https://www.instagram.com/p/CmeKBQMSEVD/?igshid=NGJjMDIxMWI=
FrenchTech, dix ans déjà et encore des étoiles à allumer
L’Opinion, 28 novembre 2023 | Forte de son succès et de son attractivité, la filière du numérique doit réaffirmer son modèle pour s’imposer comme un levier de croissance de l’économie.
Connaissez-vous REQUEST FINANCE la solution de paiement en crypto-monnaie pour les entreprises ?
Connaissez-vous REQUEST FINANCE la solution de paiement en crypto-monnaie pour les entreprises ?
Pour découvrir l’actualité de la FrenchTech, et les informations à ne pas manquer directement dans votre boite mail à 15h tous les jours, cliquez iciA l’ère du Web3, les start-up innovent pour permettre aux entreprises de profiter de cette nouvelle phase d’Internet. C’est le cas de Request Finance, qui vient de lever 5,5 millions de dollars auprès des marques Balderton, XAnge et Animoca, et vise…
How to measure and strengthen the commitment of its employees?
How to measure and strengthen the commitment of its employees?
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In 2022, it is estimated that one in two employees will experience a psychological difficulty, according to the employee mental health barometer produced by Harris Interactive for InsurTech Alan. Among young working people aged 18 to 24, this figure rises to 6 out of…
Cyberattack on a hospital in Essonne: leaked health data
Cyberattack on a hospital in Essonne: leaked health data
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The hackers responsible for the attack on the Corbeil-Essonnes hospital in August followed through on their threats by disclosing the stolen health information, posing a risk of blackmail or extortion on those concerned.
“I condemn in the strongest terms the…
Precariousness, unfair parity, hardship ... The social report of Amazon France pinned in a report
Precariousness, unfair parity, hardship … The social report of Amazon France pinned in a report
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“Insecurity of remuneration”, “unfair parity”, “intensification of the workload”: following Amazon’s 2020 social report in France, the e-commerce giant is singled out in an independent report which fears the group’s desire to “only keep positions in the long term”…
[FinTech] Banking-as-a-Service: how the startup Swan wants to conquer Europe
[FinTech] Banking-as-a-Service: how the startup Swan wants to conquer Europe
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Financial services related to open banking and banking as a service are on the rise. It is estimated that 80% of senior executives have already deployed Banking as a Service services or intend to do so in the coming months. On the occasion of our theme week dedicated…
In fiber optic or free space infrastructures, photonic components and opto-electronic equipment form the backbone of our telecommunications networks. Photonic technologies are available on different network segments ranging from spatial interconnections, international and national, to the supply of our homes (FTTH – Fiber To The Home) or mobile sites (FTTAntenna). #light #photonics #openscience #frenchtech #internationallightday #illelumiere #ithra #optics #scienceforkids 🌌🔭 #champslibres #rennes (à Les Champs Libres) https://www.instagram.com/p/Co_5fWtLg02/?igshid=NGJjMDIxMWI=
Metavers: Facebook takes stock as its competitors accelerate
Metavers: Facebook takes stock as its competitors accelerate
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Meta (Facebook, Instagram, WhatsApp, Oculus…) presented on Wednesday some of its efforts to transform itself into a technology company specializing in the metaverse as its business model falters and its competitors advance their pawns in the construction of this…
Facebook, Amazon, Uber, Twitter... Why is American Tech recruiting less than before?
Facebook, Amazon, Uber, Twitter… Why is American Tech recruiting less than before?
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From Facebook to Uber via Amazon and Twitter, several American technology groups are slowing the pace of their recruitments as the sector, euphoric during the pandemic, is going through a more difficult period. Various announcements were made on the sidelines of the…