#kleegroup

[logosai]

@grapheine_branding Klee Digital Creation of the visual and editorial identity of a new digital transformation service offering —— With 30 years of experience, Klee Group is a leading French company in IT consulting and digital solutions. It designs, invents and develops customised technological solutions. Klee Group's expertise covers both business and technical aspects, combined with a proven methodology. Klee Group wanted to increase its reputation in the private sector in order to rebalance its customer portfolio. The second objective was to strengthen its "360° consulting" brand image: Klee Group was too often contacted by its customers during the specification phase. It was therefore necessary to harmonise its discourse on Digital Transformation, which is a key vector of innovation and development for its customers. It is in this context that Graphéine accompanied Klee Group in September 2017. We defined the brand strategy and created the visual identity of its new 360 service entitled "Klee Digital". Klee digital's logotype is based on a typographic trick that we detected in the word "Klee". Being able to capitalise on a short, identifiable name opens up possibilities for typographic games and systems. With the change of the name to lowercase and an "open k" designed with an arrow, a code symbol seems to be emerging: an html tag </> Simply follow the word Klee with an arrow. This trick immediately connects Klee to the digital sector and creates a graphic force that can be further developed. By removing the "ee", we obtain a "kl>" tag logo which will act as a receptacle for the service's communication elements. #designgraphic #digital #transformationnumérique #branding #identité #marketing #identitévisuelle #logo #stratégie #entreprise #kleegroup #designsystem #logotype #logodesigns #grapheine #graphéine #graphicdesign #brandidentity #frenchtech #coding https://www.instagram.com/p/CmeKBQMSEVD/?igshid=NGJjMDIxMWI=

#designgraphic #digital #transformationnumérique #branding #identité #marketing #identitévisuelle #logo #stratégie #entreprise #kleegroup #designsystem #logotype #logodesigns #grapheine #graphéine #graphicdesign #brandidentity #frenchtech #coding