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Sowing Seeds of Success: The Trade Show Harvest Cycle
A few tips to justify investments into trade shows and make sure they fuel short and long-term pipeline.
To many, especially those in finance, trade shows are expensive and more of a boondoggle for those who lead the traveling circus of parties and dinner tabs. In fact, after headcount, trade shows generally represent the largest line item in a marketing budget, especially for small to mid-market vendors, making it an easy target for CFOs. That view can be short-sighted.
For CMOs in the…
Field marketing is a set of activities performed by highly skilled marketers that support a client's or company's efforts to build a brand, manage customer relationships, and generate leads. Targeted direct sales promotions, merchandise, auditing, sampling, demonstration, experiential marketing, and planning road shows and events are all examples of field marketing.
Field marketing agency, Field Marketing And Field Sales agency in Mumbai
Fulcrum Resources is a Field Marketing and Field Sales agency based in Mumbai, India. As a specialized agency, Fulcrum Resources focuses on providing comprehensive services and support in the areas of field marketing and field sales to businesses operating in and around Mumbai.
Field marketing refers to the strategies and activities that take place outside of a traditional office or store setting. It involves direct engagement with customers, promoting products or services, and creating brand awareness through various marketing techniques. Fulcrum Resources assists companies in designing and executing effective field marketing campaigns, including product demonstrations, sampling, experiential marketing, and event activations.
A Field Marketing and Field Sales agency is a company that specializes in providing marketing and sales services to businesses in specific geographical areas. They work on behalf of their clients to promote their products and services to potential customers by creating and executing targeted marketing campaigns. They also have a team of sales professionals who work in the field to generate leads, build relationships with customers, and close deals.
I say this in the kindest way possible, but I think this style of prose is more appropriate for a personal account rather than an update account. I have no idea who's being talked about half the time. 🥲
I think. Little Explanation: On the 5th of May 1807 while the war of the fourth Coalition is in full swing Frederick William III writes this inconspicuous sentence in a letter to his wife:
"The grand duke [Constantine] is in Schwansfeld, a name whose double meaning has greatly amused the Emperor [Alexander]."*
Schwansfeld can be translated literally as "swan's field" or "field of swans", but what is the other meaning?
Well, "Schwans-" sounds very similar to "Schwanz", a word meaning "tail". However, "Schwanz" can also mean dick. I looked up whether it was already used in this way 200 years ago and in fact: yes! It was already slang all the way back in the 1600's and even Goethe uses it. So with that in mind the other meaning would be "dick field". A theory that I feel is even backed up by the fact that the full name of this town is "Großschwansfeld" so -> "big dick field".
TL;DR: Either I am too dumb to understand a simple pun or one of the most powerful man of his time had the humor of a 12-year old.
* Briefwechsel der Königin Luise mit ihrem Gemahl Friedrich Wilhelm III, p. 299
Word's out! I'm enrolling in a specific paid UX/UI design traineeship given in Rotterdam with ties to the international market. Will probably relocate to Rotterdam/The Hague by the end of the year. Hitting a career ceiling in regards to international ambitions, and I decided I cannot continue riding the wave on which I find myself now. I am unplugging the blockage, and it feels like a weight off my shoulders.
The communications field to me is too broad, too unspecific, limited global growth opportunities (unless you are part of some royal network) and too biased/discriminatory/prejudiced. From my experience, much of it revolves around who you are as a person (Dutch employers love 'em happy-go-lucky, blonde, giggly marketing 21 y.o. girlies, and hey that's just not me), instead of the quality of work you deliver.
I am not abandoning communications completely. I just find myself facing closed door after closed door. So for now, let me craft some lush stuff, become great at what I do, and live in international-minded vibrant cities :)
I was on a field trip along with my class and I was admiring how stylish the flying elephants were. We ended up in a building in a market in India and I remember that my friend sat next to me and told me she had more power in rise of kingdoms than me and I got mad at her so I called her a bitch.
Just as a heads up in regards to the ko-fi prompts:
I am not an expert on the stock market by any definition, and I do not recommend getting your financial advice from me.
If you send in a prompt on the subject, I'll do my research to answer it, but please know that stocks and investments are not my area. I've gotten three stock-related questions recently, and while I can guess why it's a popular subject, I really need you all to know, for legal reasons, that I am not an authority on this specific topic.
(While talking to my mom a few weeks ago, I mentioned a non-stock post I made for the ko-fi prompts project, and she very insistently told me that I need to tell everyone THIS IS NOT FINANCIAL ADVICE so I don't get sued if someone makes a bad call based on my commentary. So just. I'll do my research to answer to the best of my ability, but it will take some time and will come with a 'this is not professional advice' disclaimer.)