#fan engagement

[beautifulpersonpeach]

kind of random, but I’m curious about your thoughts on what seems to be the intended growth and direction of Weverse and Weverse magazine beyond the kpop sphere

bang pd has said that they want to expand weverse’s use to western artists and fanbases. Of course it’s still almost entirely kpop and kpop adjacent, but in general I like the platform and I think it could be an interesting tool for smaller artists globally. But I also don’t see western artists being that interested in engaging with their fans like this, especially where they already have tools like Instagram live. Maybe I’m biased by my army experience, but the Weverse armys are some of the cringiest (and youngest) imo, and the parasocial relationship encouraged somewhat in kpop isn’t encouraged in the same way in the west. Maybe there’d be interest in the online concert format?

as for Weverse magazine, I like the idea of growing a kpop oriented magazine that actually respects the artists. There’ve been so many dumb articles written about bts that it’s nice to see there be consistently decent interviews with them. The bts/hybe bias shows, but I don’t need constant fluff pieces about the members to appreciate the magazine and I think it’d be better off in the long run if they have objective authors writing about kpop generally. I have seen some articles about western artists which threw me off of what I thought they wanted to do with the magazine and who they want their audience to end up being. Do you see a benefit in trying to grow their reach to western artists and growing their audience? What do you think they want to do with this magazine?

***

You raise very good points. I want to challenge and expand on a few things.

"...and the parasocial relationship encouraged somewhat in kpop isn’t encouraged in the same way in the west."

This is changing. Rolling Stone, Pitchfork, Billboard, etc, the main music publications have been highlighting since BTS got on the scene (2020), that musicians should look into actively building dedicated fanbases via more fan engagement, to be more successful. Here's an article from Billboard crediting this shift in the industry to Taylor Swift (I disagree). Also, western artists already leverage parasocial relationships: Selena Gomez, Taylor Swift, Nicki Minaj are all examples of western artists who are about as engaged with their fans as some k-pop groups are. So if the sales pitch for Weverse is a customized fan engagement solution to lean on the parasocial aspect more, there's more than a few western artists who will be interested.

Just wanted to put that out there, and also because it ties to my next point about the (theoretical) competitive edge WV has over a platform like Instagram Live:

IL is technically the better platform because it gives you the widest audience reach. More people have Instagram already installed than they do Weverse.

But the key thing about successful fan engagement, is cultivating a fandom. Meaning, a somewhat organized group of fans. For the fans to organize, they need a fandom space. A shared feed where people in the fandom can communicate and build community. It's somewhat difficult to get this on Instagram and this is why forums like Twitter, Reddit, Tumblr, Quora etc thrive.

Weverse's pitch is highlighting a customized solution that combines the best things about those platforms into one thing, creating a dedicated fan space for the artist and their fans.

In theory, Bang PD is right on the money here and with a few adjustments should have a gold mine on his hands. But the platform isn't well managed.

And neither is the magazine.

And so that theory remains just that.

There's been a handful of dumb articles about BTS/members and other artists by Weverse Magazine too. They've done an excellent job with the interviews they've published, and sometimes they've offered critical counterarguments to shoddy logic from mainstream music publications, but the times they've gaffed have been really embarrassing for everyone involved. For example that racist article that undermined Jimin's accomplishments with FACE. One can assume that was maybe their attempt to show less bias towards BTS and come across as 'objective', but all it did was make the writer and magazine look uninformed.

To gain any critical cred they need more flashy bylines, more socially conscious Korean critics and more mainstream writers, etc. And to increase their audience, yeah more pieces featuring western artists is one way to go about it. They want the magazine as an avenue to tell their own stories and offer their own side, as well as an attempt to participate in discussions in the wider industry, in k-pop and outside k-pop.

This is the wrong way to think about things, but I use Weverse as a bellwether to gauge how efficient and well-run HYBE is. My take on things, using how Weverse appears to be managed as a proxy, is that HYBE is bloated - not quite yet a bureaucratic nightmare but key departments are slow to react whether it's in fixing problems, picking up on trends, course correcting, etc.

I don't know much about coding but the UX/UI on Weverse feels like an afterthought. Almost everything from the color scheme (and lack of personalizing options) to the fact there's a WV streaming platform nobody uses.... they could be doing a much better job with a leaner structure.

Last week if you opened Weverse you'd have gotten a notice to participate in a survey. I left my feedback and I hope y'all did too. BigHit used to be decently good at responding to fan feedback. Let's hope that's still the case with Weverse and HYBE because even the company recognizes that Weverse is underperforming.

#edited to fix typos #bts #weverse #weverse magazine #bang pd #bighit #hybe #music platforms #fan engagement #kpop fandoms

[destinyc1020]

I'm not crying...... YOU are!! 😭😫🥺🤧

.

.

Someone is cutting up onions in here for real.

Omg.... this literally made me tear up guys.... 😢🥺

Zendaya has ALWAYS been such the sweeeeeetest person omg..... 🤧

Credits to @zendayabella96 on Twitter 💜

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[my-shields-are-down]

For my anonymous questioner asking about Eric not posting on Twitter…

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[dreamings-free]

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[atozofsoftwareengineering]

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[samisadeangirl]

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Reblog an art post:  Sam/Dean kiss by @ito-log

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Comment on a fic:  gamble with desire by @corpsedean

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[trapangeles]

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[sportslivescores]

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[lavandamichelle]

How to Throw an Epic Final Four Party (Fans & Newbies Welcome!)

Calling all basketball fanatics and curious newcomers! The Final Four is here, the biggest showdown in college basketball! Whether you can recite player stats like poetry or wouldn’t know a dunk from a layup, this is your chance to experience the electrifying energy of March Madness. Ready to throw an epic watch party that will have everyone cheering? Buckle up, because we’ve got all the winning…

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[koobruk]

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[louditup]

#fan engagement

[kstarvibes]

Jisoo has a pet tiger?: The Enigmatic Life of Blackpink's Jisoo

The world of K-pop is filled with glitz, glamour, and the occasional whisper of mystery. Among the shining stars of this universe is Blackpink’s Jisoo, a name synonymous with talent and intrigue. Recently, a storm brewed around her when rumors surfaced about her family owning a pet tiger. Jisoo took it upon herself to address these speculations, revealing the truth behind these fascinating…

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[dreamings-free]

lthqofficial instagram story 10/11/23

#one year of fitf #FITF filter #lthq insta #10.11.23 #fan engagement #video #m

[catmask]

sometimes while i think about that while a lot of adults did not treat me very well as a kid i also get a lot of 'in hindsight this person was so good to me and i didnt even realize it until now' as an adult. today i was thinking about how the first anime convention i ever went to was when i was 10 and i asked the man working the manga cafe what manga was/what a good place to start was (because the con was very overstimulating for me and i had gotten lost) and he asked how old i was before recommending yotsuba and asking if i wanted any water or something to eat. its really simple but theres a lot of bad things that couldve happened or he could've been careless in his recommendation, but instead yotsuba has remained one of my favorite manga for years, and probably a large portion of why i continue to read manga as an adult... i think adults who try to involve kids in the world safely/kindly even in little ways make so much more of a difference than they ever really know.

#and i know that sounds silly like YES. it was just a bookr ecommendation #but i feel like a lot of people either dont really care about whats a good starting point for younger kids in their shared fan spaces #or dont really take the care to recognize different peoples ages would effect what they would both enjoy or #be capable of engaging with #not to mention theres a lot of manga that would NOT have been appropriate for a 10 year old to read #so the fact that he askedd and even asked what sort of thing i liked at the time #was very sweet. i think about him a lot and i hope hes doing well #txt #scratchpost

[qrpaisa]

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[sportslivescores]

Dive into the world of the Chennai Super Kings (CSK) with this link. Explore a treasure trove of content ranging from match analyses, player profiles, behind-the-scenes footage, to fan interactions. Stay updated with the latest news, strategies, and highlights of CSK's journey in the IPL.

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