HIGHLIGHT Reclaims Trademark Rights For Previous Group Name BEAST
HIGHLIGHT has reclaimed the trademark rights for their previous name BEAST!
On April 2, HIGHLIGHT’s agency Around Us Entertainment shared, “We smoothly completed the mutual agreement regarding the use of the trademark for BEAST.”
Nevertheless, the group will continue their promotions under the name HIGHLIGHT. The agency shared, “Regardless of the group name they promote under, it feels new to be able to showcase the group name BEAST. We hope that this becomes a meaningful gift to HIGHLIGHT fans for their 15th debut anniversary.”
HIGHLIGHT originally debuted under the group name BEAST in October 2009. After their exclusive contracts with CUBE Entertainment expired in February 2017, the group announced that they set up their own agency named Around Us Entertainment. Due to legal dispute surrounding the trademark at the time, the group announced that they will be promoting under the new name HIGHLIGHT.
HIGHLIGHT recently released their fifth mini album “SWITCH ON” along with the title track “BODY.”
Source (1)
Credit: Soompi
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Bruce is actually really attractive, and I have enough reasoning to make a list
He's:
Tall (. Tall enough to hit his head on the vault doorframe)
Long-legged
Has a straight nose bridge
Has high cheekbones (more noticeable in 2nd pic below)
Has a strong jawline
Sharp eyes, but they aren't small (plus eyebags if you're into that)
Overall, he has strong, attractive facial features
Has broad, refined shoulders. You can tell he works out (or he did, when he was alive)
Even has a thick, muscly neck
He has MUSCLE. Is SCULPTED. NOICE. VERY NOICE. (nice arms. Nice shoulders. Nice neck. Nice legs. Nice butt-)
(There are actually panels where you can see some of his muscles. Other than those already shown here, he's got bricky thighs-
-and in the panels where we first get his name dropped, he's got those shoulder blades too-)
The one time we see him smile, and he actually has a scary one
Has small, kinda sharp pupils, and his eyes remind me of a cat. We only ever saw him tense or defensive, so his resting/listening face is really cute
Other than the physical appearance stuff, he also:
Takes shit without batting an eye (patience, knowing it's just how Kudo is, etc)
Kudo being all "Cut the crap Bruce and give it to me straight", after Bruce tests his blood and is rightfully Concerned because they just faced AFO
Put up with Kudo's experimenting and testing over Yoichi's transferable Factor
Did ya'll see the look on Kudo's face when he realized he had Yoichi's Factor/will? Kudo was going to start in nonsense and Bruce just dealt with that.
Also something I noticed when looking back at the images here; Bruce has bandages on his arms in the void. But not when he faced AFO in the sewers.
Were he and Kudo cutting their arms open in their experimenting over Yoichi's theory? Is this why Kudo has two gauntlets instead of his one? Why we never see his bare arms in the void? That he always keeps his arms down so there's no slip?
Is smart enough to run blood tests, plus has enough common sense to pick Shinomori as his successor
He picked a guy who avoids society, has an Ability to detect danger so he can always stay away from AFO, is also a coward so he's never going to go throw himself into danger, even without knowing instinctively he stands no chance, etc.
Meanwhile, Kudo chose Bruce, who he played Hot Potato Yoichi with; but he did also trust Bruce, and put the only pure combative Ability in OFA through Bruce.
These two made their choices based on what they valued and saw the Factor needed.
Is logical, analytical, and calm.
He tried advising Midoriya on their Abilities in One For All, especially his own.
Midoriya then tried ignoring him about using Fa Jin for the first time, but found he was right, thinking: "Dammit!! I had [Lady Nagant] right where I wanted her, but... ugh! The Third was right. My parallel Quirk processes are all screwed up!" (ch. 314).
Plus, when Midoriya fixed his processing mistakes, Bruce was analyzing the way he reached his new conclusion. Pure facts, no bias, very calm, just saying it as it was.
We never see him panic. When he's caught by surprise in the sewers by AFO, Kudo, and Yoichi's little bubble event, he immediately reacts. He doesn't falter, he just knows he has to do something right now.
Was more willing to listen than Kudo to Yoichi's beckon, and probably was just following Kudo's rejection of Midoriya
While we don't see Kudo's face, we see Bruce's eyes when Yoichi calls on his heroes. Bruce was more open and receptive, or at least more impacted.
Bruce was also the one to start talking, while Kudo just kept quiet.
He actually communicates a lot
When Yoichi called them to support Midoriya, Bruce started talking to paint a picture of why they thought the way they did, so Yoichi understood where they were coming from.
(Though he seems to beat about the bush sometimes, since Kudo spoke up to be direct on how they couldn't just put their trust in some starry-eyed teenager. Plus, when Kudo tells him to just tell him what's wrong [double Factors])
When Midoriya first used Fa Jin against Nagant, Bruce came out just to tell him he knew what he was trying, but that Midoriya wasn't ready; and Midoriya found he was right. Midoriya just didn't want to listen to him then.
He asks Kudo for clarification after finding Kudo had two Factors in him after the sewer incident ("Just to be sure, All For One didn't touch you, right?") Kudo knew him well enough to go "stop beating around the bush and tell me", so Bruce was probably gonna start with questions, theories, and trying to understand everything in general, before saying "yeah you have two Factors. Don't know why".
Is strong-willed and loyal.
He followed Kudo, even to death, carrying on the cause he started until it ended with him.
Plus, when talking about how AFO needs a strong will to override OFA's own, we first see Bruce, Kudo, and Yoichi.
AFO couldn't steal OFA because the will was too strong for him, and that was back during Banjo's time. Since Shinomori never actually tried opposing AFO and just hid, we can assume the first Three (Yoichi, Kudo, Bruce) already had an accumulation of strong willpower that made OFA un-stealable. Those three are a strong enough foundation, and the main wills, that the other users just become bonuses.
Kudo, also saying that Midoriya needs allies with the same will and drive as him... hey Kudo, you're talking about yourself and your old allies, aren't you? That's why you look at Yoichi and Bruce when you say this.
Not only is Bruce attractive, but he's got good character. THE END.
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Gonna go do other angry chore things shortly because anytime I sit to chill, I start doom scrolling but I just have to say, it's not about us wanting them to keep making things for free forever. It's about how they're treating fans who would have given anything they could, if they had just let us know what was going on before it got to this point.
It's about they hyped this as a huge news drop that we would all be super jazzed about...and then said "well I guess you guys don't want to follow us, peace out" when we weren't.
It's about them not doing a minimum of market research, or just TRY to use other alternatives, because they don't want to do the hard lifting of self-promotion, or have the patience to wait for their community to grow as they put out the content we really wanted to see.
It's about them not even caring enough about their fans to consider international costs and money exchanges and cutting out anyone outside of the U.S. because they thought "anyone can afford this".
It's not about them being worth $6 a month. It's about them deciding that if you can't afford that, you are not worth their time.
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