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#also. people need to stop trying to define art in a way that differentiates True Divine Honest Art from lowly images or whatever
greenedbeans · 7 months
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There are a lot of issues with the ethics of ai art right now but it's really fucking something to see people consistently mad that it makes art accessible to others
#im seeyhing bc i saw a post like 'the art is inisde of you!! its called being human!! disability isnt an excuse for using ai art!!!'#so i go to their blog abd its all. 'dont be an ableist asshole!!!' and its like. oh okay cunt.#fuck all the disabled people who literally cant make art i guess! the art is inside them so they should be happy with that right??#like literally this point is so fucking vile. the feeling of needing to make and not being able to is agony#and like. what an awful point. OBVIOUSLY art comes from within but thats not the fucking point#bc if it WAS we wouldnt feel the need to make art. we would be satisfied within our worlds with no urbe to reach out#*urge not urbe#but we DO make art and we do it at least partially to be HEARD and to be SEEN like no other method of communication offers#so to argue that making ai art is evil even if you cannot make other kinds of art because 'art' comes from within-- well fuck that entirely#also. people need to stop trying to define art in a way that differentiates True Divine Honest Art from lowly images or whatever#comes off very fashy and very you've never tried to make art#which the latter isnt an insult just that like. someone is trying to define something they have no experience with and it shows#and if op DOES make art then this whole thing is even more vile. i hate artists that try to deligitimize other art like this more than#a lot of other things bc i do make art and i have met those people and they are just fucking cruel full stop
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k-s-morgan · 3 years
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Hi! I've been in the Hannibal fandom for two years now. Rewatched the show many times and yet Will Graham still confuses me like no one else. Hannibal's design is complex but somewhat understandable after watching the show again again. But Will's design is like a loophole. He can empathise with the killers. That means he can understand them. If he can understand them then why does it feel good for him to kill them? How does it work for him exactly. Does he feel for the killers? If he felt for the killers then what about his violent tendencies towards them?
I've always thought that he is like a God. A God of the killers. The killers offer him their design and he takes sacrifice in return of understanding. But how does his psyche work exactly?
Hello! Oh yes, Will is a very confusing character - it’s his defining trait, and I think that’s because he lies to himself, to others, and to us as an audience. He wants one thing, wants to want another thing, does the third thing, and making sense of it is a complex process.
I think Will’s empathy is a big red herring. I agree with Freddie here: he understands killers because he’s one. He has an almost supernatural gift that helps him recreate the situations almost exactly as they happened. He understands what motivates killers, he might sympathize with them, but I think he might also envy them their freedom to be what they are. They are a reminder of what he is and what he can’t allow himself to have. But most importantly, they are a way for Will to find a compromise with himself and feel better about his true self. Killing bad people is an excuse to justify his darkness, but I don’t think it’s a part of his design per se. 
I agree with you that Will is like a God - he and Hannibal both are. That’s one of the things that separates them from others and elevates them above everyone else. Let’s make an overview of Will’s victims.
1) Hobbs. Hobbs was a monster and Will killed him. But it wasn’t about justice and righteousness, not according to him. Killing a person and feeling pleased that you saved someone versus liking the act of killing itself are drastically different things. Many police officers have to kill in their line of duty. Very few of them get off on the act of murder. Those who do are killers, and they are especially dangerous if they immediately try to follow it up with another murder. Will never once says he liked killing Hobbs because he made this world better. When asked, he says that he felt a sense of power. This is a motivation of many actual serial killers. If Will was just glad that he saved Abigail, he would know it's normal. He wouldn't have been almost on the verge of a break-down and haunted by Hobbs. So it’s not about helping others, it's about murder, even if the victim was a monster.
2) Stammets. Will had no reason to try to kill him (which he admits to doing). Based on his and Hannibal’s talk, he understands that he just wanted to feel what he felt after killing Hobbs, and this makes him panic. So again, no someone. He’s chasing the high of killing someone, and Stammets is the most appropriate victim. 
3) Ingram. On the surface, it looks like Will wanted to avenge Peter and himself by proxy, hence pulling the trigger on Ingram. However, after Hannibal manages to stop him, days later, Will complains about losing a chance to feel how he felt when killing Hobbs. Murder high is his main motivation again - everything else is background or an excuse, depending on your reading.    
4) Randall. Will threw away the gun on purpose to make the murder more intimate. This is not about justice and this is not about protecting himself because by doing this, he reduced his chances. Will also beat Randall up until he wasn't moving. There was no reason to snap his neck. Mutilation, cannibalism that followed, keeping his suit, admitting he enjoyed the murder and calling it his design - this is about murder and WIll’s love for it primarily. The design part is especially important: based on it, we can conclude that Will loves a performance just like Hannibal.  
4) Chiyoh and her prisoner who Will set up. Chiyoh was innocent and didn't deserve to die. Her prisoner might not have been guilty - in fact, Will was the one to suggest that, and yet Will still set him up. It was a game and he was an observer - he lied in waiting for Chiyoh’s scream. He then turned the body of a losing party into art. Very creepy and very like Hannibal.
5) Chilton. Will clearly explained his motivation: he wanted Chilton to pay just because he wanted to be famous and messed with Hannibal by writing his ridiculous book. Will showed no remorse and admitted he did it on purpose.
6) Police officers he set up to be killed by cooperating with Francis. The ones he stepped over without a second look. They were innocent and they were a collateral damage. Will is a cruel God who doesn’t bother with mere mortals as long as it fits his purpose. In this case, his purpose was freeing Hannibal. Everything else was still a blur in his mind. 
7) Francis. Enjoyed the murder, admired the blood, called the situation beautiful.
8) Bedelia. She's innocent in comparison to Will and his body count. If Will faced no repercussions and continued getting more and more people killed, she had every right to go free. But God doesn’t have to be fair, and Will proves it by targeting her. 
What does it all say about Will’s design and philosophy? Apart from Godlike attributes and indifference toward collateral damage, I think Will is led by his bloodlust - he just tends to control it and direct it at specific targets. 
Will might prefer to kill “bad people” in the first two seasons, but it’s the process of murder that excites him. So I see his righteous choices as a preference that helps him justify his dark nature partly, not the core reason for his violence. Hannibal seems to be moved by his interest in human nature and his hunter instinct, but Will, I think, is a truer killer because he actually feels drunk on murder. Unlike Hannibal, he looks downright euphoric when/after he kills Randall and Francis. In TWOTL, Hannibal is more focused on the fact that his dream came true and he and Will killed someone together, but Will seems primarily caught up in the murder after-shocks themselves. Hannibal thinks about Will, Will thinks about how beautiful blood looks under the moonlight.
So, post Fall, I believe that at first, Will will stick to killing bad people like murderers, but once some times passes, his need for justifications will fade. He’ll move on to rude people, only his rude will differ from Hannibal’s. Hannibal doesn’t differentiate between genders and ages, but I think Will will. He’s interested in a feeling of power, like he himself says, in a sense of dominance, so he’ll look forward to a fight. He won’t be interested in attacking a teenager like Cassie, for instance, because the power imbalance is too prominent. But as soon as someone more equal does something Will heavily dislikes, something that wakes his bloodlust (a personal insult, physical or verbal abuse toward other people/animals, etc.), he’ll attack. He’ll be careful - he knows how to avoid being caught, but it will still be unpredictable and passionate. Will is a storm to Hannibal’s calm.
Then there is unpredictability. Hannibal tends to plan everything methodically. The only times we see him being impulsive is in Europe, where he’s descending into self-destructive mode, so it’s not a norm for him. For Will, though? Will consists of unpredictability, and Hannibal is fascinated by it.I think Will is going to kill when an impulse strikes. For example, he might go shopping, without having any dark plans, and end up murdering someone because the circumstances pushed some unfortunate soul onto his path. Will might or might not display the body depending on his mood. Today he can be in an artistic mood, but tomorrow he’ll be in a violent and impatient one, wanting to destroy the body entirely and leaving a total mess behind.
How Will would prefer to kill? In my opinion, in an intimate way. It doesn’t mean he’ll be weaponless, but something like a knife would fit his tastes well. He’d be able to feel it plunge into his victim’s body, tearing through skin and muscles, etc. - personal and intimate. Akin to what he did with Francis - his feral half-snarl, the way he paused after stabbing him before opening him up - it was dark and mesmerizing. Will might get into strangling, too, because it takes a lot of time and it is even more intimate. It might end up being his favorite. So, I can see him using his hands or small weapons to fully sense what he’s doing to a victim. This is something that he has in common with Hannibal because from what we saw, Hannibal also enjoys more intimate and prolonged murders that give him a glimpse into a person’s pain and struggle for life.
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mysticdragon3md3 · 3 years
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Ranma ½ is GENIUS. Here’s Why by  Bonsai Pop
The thing I really appreciated about Ranma ½ when I was younger, was that it was a discussion about gender without getting sidetracked by sex, the way most “sex comedies” did, especially at the time.  At the time, publishers tried to market Ranma ½ as a “sex comedy” in the vein of raunchy college-setting Hollywood movies or fanservicy Male Gaze series (compare “Futaba-kun Change” or the proceeding “harem genre” that Ranma ½ started).  But Ranma ½ felt more like a discussion about gender more than sex, or even more than sexuality.  And being an AroAce kid, who didn’t know what AroAce was at the time, but was very confused about my gender, I really appreciated Ranma ½’s focus on gender over sex, fanservice, and heterosexuals navigating (sexual) relationships—which, I *cannot* express enough, was the saturated majority of all anime/manga, that even came close to discussing gender, at the time.  I just wanted a discussion about gender, gender roles, complaining about presumed traditional ideas about gender, and how to define one’s own gender despite society’s pressures about gender.  I wanted a discussion about Strength, that the martial arts genre did so often, without an advocation for sexist ideals, toxic masculinity, stereotypes about “feminine” being weaker (even as warriors), fixated only on romance, or any number of female stereotypes, etc.  I feel like I can’t remind people enough of how it was back then, when not only were these toxic mysoginist ideas portrayed frequently, but they were also portrayed as good, true, “right”, or unquestioned.  At least when Ranma Saotome was being a sexist jerk, he was punished for that terrible thinking or eventually had to reconcile with his dissonance.  And Akane Tendo was revolutionary at that time too.  It used to be that on the Shonen genre side, we had only hyper fem, passive, romance-fixated, love interests, OR nagging, cold female characters that really felt like the author was conveying all their horrible views on women in general, OR sexy eye-candy that had close-ups on their boobs or butt so frequently, that it completely made their lack of focus on romance or anything else in their personalities, secondary.  Then on the Shoujo genre side, we had girls who were fixated on nothing but romance, constantly jealous and possessive—and often over guys who hadn’t even proven themselves worthwhile to pursue romantically.  Let’s face it: A lot of Shoujo leading men were often jerks, treated their female love interests badly, and for some reason, she was just supposed to play the devoted “Lady Murasaki” and be totally “in love” with him.  Whyyyyyyyyyy?????????????  Even worse on the Shonen genre side too, because he treats her badly, it doesn’t get portrayed as bad treatment, he doesn’t understand why she’s angry, so she just looks like a volatile nag all the time, often existing only to be objectified or serve as a flimsy motive for his character arcs and actions. It was a pretty bad time.  Not that now has eliminated those problems, but when Ranma ½ and Akane Tendo seem like the shining lights of something different, maybe then you can understand how much I sorely needed Ranma ½ and Akane Tendo at that time.  
Really surprised that this video essay didn’t mention Jackie Chan.  The thing that differentiated Ranma ½ from so many martial arts battle anime/manga at the time, was that Ranma ½’s style of martial arts was inspired by Jackie Chan.  Meanwhile, all the other Shonen martial arts manga/anime were so serious and based more on “cool”, “action” genre toned martial arts movies.  
I’m intrigued by this video essay’s idea that Ranma ½ the series isn’t sexist, but rather, characters within the series are sexist, and are so in order to make a point about how them being like that is messed up.  I need to grapple with this because one of my problems in looking back at Ranma ½ is that it can be a little transphobic and/or homophobic at times.  Like, I’ll never forget when Tsubasa Kurenai was introduced and, Akane, this character that we’re supposed to completely sympathize with during this series, just keeps screaming in Tsubasa’s face that they are a “pervert”, simply because it’s revealed that Tsubasa identifies as a boy but dresses as a girl.  I think the episode just ended like that, and that was supposed to be a joke, but I don’t know whether the reveal’s shock intended on the audience was supposed to be conveyed through Akane and we were expected to have the same reactions as her, or if we were supposed to be shocked at Akane’s reactions and her reactions being ridiculous were the joke.  I dunno; it was a long time ago, I don’t remember much context, and I really should look it back up.  But frankly, there’s a lot of Ranma ½ to sift through and that’s more time than I have, writing this post.  Akane does seem to repeatedly have instances of being perfectly nice to characters, but when she discovers they’re actually guys, she spends a lot of time yelling “pervert” in their faces.  Sometimes I don’t know if we’re meant to see how ridiculous Akane is being or if we’re meant to agree with her.  Again, I watched/read the series a long time ago, and maybe if I re-watched/re-read it now, it would be clear to older me.  Because, when it happens between Akane and Ranma, Ranma has a specific line, grummbling about how Akane was perfectly nice to him, up until she found out he was actually a boy.  And Ranma was a bit nice in his characterization up until that early line of dialogue, so maybe we were supposed to be on his side in that thought.  So maybe Akane spending the rest of the series yelling “pervert” at Ranma (repeated so often it’s essentially their running gag), is supposed to be a joke laughing at how irrational Akane is being.  o.o?  I’d hate to think we’re supposed to be on Akane’s side, repeatedly calling Ranma a “pervert” over a curse that he had no control over getting, and early on was portrayed as a misfortune that the audience was supposed to sympathize and pity him over.  Maybe the whole thing is supposed to point out Akane’s flaws, since everyone in the series is pretty messed up.  (Even Kasumi unsettled me a bit when I was younger, in that she dropped her entire life, to replace her mother’s role when she died.  For me, being a young girl who didn’t buy into those traditional female roles, that were still at the time, strongly pushed onto girls in society, that was a little unsettling.  Still love Kasumi as a person though.)  Akane did have reason to “hate boys”, as the series specifically states early on, but I’d like to think that she was given this flaw as a point to grow away from.  Just as this video essay calls to attention Ranma being sexist and, over the series, eventually growing out of it.  But back when I was young and initially into Ranma ½, I feared that some of these sexist or even homophobic ideas in Ranma ½ were actually reflective of thoughts that Rumiko Takahashi advocated.  After all, there’s a point in Maison  Ikkoku where Kyoko berates herself by saying all women are fools.  Maybe I was too young to see the nuance in a character berating her own mistakes in her love live, vs the implication that all women are “properly” stereotyped into being obsessed with love and end up acting foolish for it.  Nowadays, I can see how we can berate ourselves whenever our specific actions can slot us into generalized stereotypes, and we curse ourselves for falling into proving stereotypes true on occaision.  But back then, when I was younger and watching Ranma ½ for the first time and reading Maison Ikkoku for the first time, I was afraid that such lines were reflective of Takahashi believing such stereotypes as truth.  Which is why I was so happy when sometime after Ranma ½, Inuyasha had a canonically gay character, and instead of Inuyasha calling him a pervert the entire time, he just got exasperated with his non-stop flirting, the way that all the female characters from Ranma ½ are tired of guys who won’t take “no” for an answer.  At the time, I thought, “Yay!  Takahashi has evolved to a less homophobic stance!”  But maybe, all this time, she was always against such things, and merely portraying them, even through characters we were supposed to sympathize with, merely to show how messed up such ideas are.  I really like that thought which this video essay presented.  
But I will disagree with this video essay on 1 thing:  The manga is better.  I’m not trying to be elitist.  I realize that comedy has a very subjective sensibilities, and the anime leans into awkward silence type comedy, whereas I am sick of that type of comedy.  But so many visual gags and jokes in the manga, and Rumiko Takahashi’s style in general, involve panels that are almost completely re-drawn, with only 1 element changed—the gag element—suggesting that the eye is supposed to read from panel to panel quickly (since the human eyes/brain filters out a lack of change, and is hard-wired to focus on changes from previous conditions).  To me, this suggests quick punchlines, whose sudden oddity is supposed to shock, implying an intended fast pacing to the jokes.  And yeah, Takahashi will draw seemingly normal scenes, detailed with all the normalcies of a commonly recognizable environment, then suddenly the next panel is exactly the same except a character is contorted into a silly pose or an absolutely ridiculous creature with an intentionally nonsensical facial expression has suddenly appeared, amid that completely “normal” scene, with all its “normal” details _redrawn_.  It’s why the “evil oni” episode in Ranma ½ had a ridiculous face, despite its supposedly ominous background.  In fact, anywhere Takahashi can fit a gag face, especially if it contradicts the surrounding scene’s/story’s serious tone, she will do it.  She has even said in interviews that if scenes are too serious, she will try to put in a gag in the corner.  I remember reading Maison Ikkoku during a depressive episode (for both me and Godai) and suddenly Yotsuya had poked his head through a hole in the wall, into the scene, shining a flashlight onto his own face, like a kid telling a ghost story, all while he made funny faces and Takahashi’s typical gag with the sign language “I love you” gesture.  The woman cannot let things stay serious (except for Mermaid Saga, parts of Inuyasha, and some short stories), and I love her for it!  ^o^  But the way she suddenly injects ridiculousness into scenes and character designs, suggest, at least to me, an intended fast paced delivery with the jokes.  That sudden shock when you notice Yotsuya making faces in the corner of a depressing scene. That sudden shock, when Ranma is hiding from his mother, and is clinging to the ceiling or futons like Spiderman, and Akane is just supposed to act natural so Ranma’s mom won’t notice where he’s hiding.  To me, this suggests the punchline is supposed to come at you like a sudden punch, unlike awkwardness that hangs in the air.  So when the anime tries to make the joke linger, I just don’t enjoy it as much as when my brain can dictate the faster pacing I want (and believe better fits) while reading the Ranma ½ manga.  
Also, the manga is better because those manga filler episodes were not as well written as the manga.  Rumiko Takahashi is a master of short stories.  And that shows when you run into the less-effective filler anime episodes–even when you don’t know they’re filler episodes!  I remember watching the Ranma ½ anime before reading the manga, before there was even internet lists of which were the filler episodes, and coincidentally, all the filler episodes did not make me laugh out loud, whereas every episode up until that point, had made me uncontrollably laugh.  I feel like the anime thought that because Ranma ½ was an episodic, very silly series, they could just insert anything and it would fit.  But clearly, only  the manga-based episodes—and even individual scenes!—had the nuance of Takahashi’s writing and pacing, to make even an episodic, ridiculous series work.  
  Also, I love how this video essay just lavishes the love on Rumiko Takahashi.  ^o^  
Another thing this video essay pointed out that I appreciate about Ranma ½ is how indifferent Ranma is to all the advances of his suitors or even accidental fanservice.  All the consequential “harem genre” series that tried to emulate Ranma ½ always seemed to include male protagonists who were surrogates for the audiences’ intended horny reactions.  But Ranma was neither turned on, enticed, nor tantalized by even accidental fanservice falling into his lap.  (As Mother’s Basement has noted, harem genre protagonist have a penchant for accidentally falling and grabbing a girls’ boobs, or their face falling into her boobs, or accidentally put into a position to forcibly see up her skirt, etc.)  If anything, he’s more embarassed that he accidentally walked in on girls in undress, rather than enjoying the view OR reacting so long, that the scene drags on, fixating on the accidental nudity/groping/fanserivce.  And I was about to postulate that maybe because most harem genre and fanservice series are usually made by straight men for an audience with a Male Gaze.  But Takahashi wrote Maison Ikkoku’s Godai, right before she created Ranma ½, and he very much enjoyed the view, took peeks, and fixated on any accidental fanservice.  So it’s actually Ranma himself who had reactions and a perspective that were very agreeable to this asexual.  
I hadn’t noticed before this video essay said it, but Happosai really is condemned much more for being the “pervy old man” archetype, whereas other series are very permissive towards that same archetype, even when they’re being sexual predators.  I’d like to attribute this to Takahashi bringing a woman’s perspective, but Sailormoon was also written by a woman and (if I remember correctly) Rei’s grandpa’s pervy ways were reprimanded in only 1 episode then permitted as a running gag in the rest of the series (thankfully, not often).  Then again, lots of the Shoujo genre also advocated for many toxic traditional ideas about gender (like girls picking romantic partners who don’t respect them, and girls being fully devoted/invested in such guys, because they “once” meet the bare minimum for human decency by being nice to them once).  So maybe it was uniquely Takahashi’s prerogative to not let the “pervy old man” archetype slide as supposedly “endearing” silliness.
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zeravmeta · 4 years
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fuck it. soma cruz fgo servant profile bc i make my own content
Servant: / Servant Class: Soma Cruz / Alter Ego
Origin: / Region: Castlevania Series / Japan, 2035
Alignment: Lawful Neutral(?) “Yeah, not sure how I classify as Lawful given my past life, but whatever.”
Aliases: The Dark Lord, Dracula, Soma Cruz
Parameters: STR (B) / END (A+) / AGL (B+) / MP (EX) / LUK (A) / NP (???) 
Class Skills: Authority of Beasts (Fake), Core of Chaos (A), One Who Severs Fate (A)
Character Info: “In order for God to be perfectly Good, there must always exist an embodiment of Chaos, a Dark Lord to emerge from the evil of humanity’s hearts.”
For one thousand years, the Belmont bloodline had opposed the terrible night that Count Dracula would bring with his powers. After generations of suffering, the Belmont’s latest mantle bearer, Julius Belmont, along with their generational allies, the Belnades clan and a nameless soldier, had managed to permanently defeat Dracula with the help of the Hakuba Clan’s shrine magics. Severing his connection to his power and sealing Castlevania, the embodiment of his power, within a solar eclipse, Dracula had finally faced his demise in 1999, prophesied by Nostradamus one millennium ago. Thus, the strongest Dark Lord had fallen, his throne empty and awaiting a new master.
In 2035, Soma Cruz had visited the Hakuba Shrine to meet with his childhood friend Mina, unaware of the birthright he would claim.
Skills:
Chaos Ring A: An extremely powerful construct that channels the very essence of Chaos. It can only be found by the one who can traverse and control the Chaos Realm, the Dark Lords personal right. Wearing it grants the unlimited magical power of the Chaos Realm, but actual output depends on the user. If the Demon King’s Ring is the symbol of Dracula and his reign, then the Chaos Ring could be considered the symbol of Soma and his new beginning.
Thematic narratives aside, it’s a very convenient tool for Soma.
“It’s weird, but it feels like…it was made for me. Almost like a welcome gift.”
[5->3 Turns] [Charge NP (20%->30%), Increase NP Gain (10%->25%) (3 Turns), Gain a Delayed buff 1 turn after skill use (Unremovable): [Charge NP (20->30%)]
Armament Master D: Soma is extremely proficient at using any and all forms of weaponry. Due to Dracula’s vast reach, Soma has a vast number of different modern and mythical weapons and gear at his disposal, notable weapons including Excalibur (sealed in the stone), Hrunting, Caladbolg, Mjolnir, and even a Positron Rifle, to name a few. However, one weapon unique to Soma is the Claimh Solais, an Irish sword of light mentioned in many legends and defining the archetype of “Sword of Light.” It provides a great boost to parameters and is surprisingly light weight despite its size. Another unique weapon he wields is the Valmanway, the “Blessed Wind” that is always ‘cutting’ even when still.
(The rank is D because despite his proficiency, Soma has never had any formal training.)
“I mean, it’s just a sword, right? How complex is it? You can just swing it and things die. Though…considering I have ol’ Drac’s memories…sorta, maybe I’m just remembering it?”
[8->6 Turns] [Increase Atk (10%->20%) (3 Turns), Gain Critical Stars (5->15), Increase Critical Star Absorption (3000%) (3 Turns), Increase Critical Damage (10%->20%) (3 Turns), Apply Special Attack against Sky, Star and Beast attribute enemies (20%->40%) (3 Turns)]
Power of Dominance (EX): Soma’s inheritance from Dracula, or more fittingly, the Chaos Entity opposite to God. The Power of Dominance is a unique ability that grants a complete mastery over the abilities of any and all souls Soma can acquire from the enemies he defeats. All the monsters that Dracula unleashed in his crusade against humanity are the countless souls under his domain, even that of Death itself, and their powers rightly belong to him.
Soma can differentiate between the types of Soul Arts he uses, and this reflects accordingly in his Noble Phantasm.
“I never wanted this power, but I guess I’m stuck with it. I’ll always carry the target on my back, but at least I can look awesome as hell while doing it, I suppose.”
[5->3 Turns] [Decrease Enemy Charge by 1 (20%->50%), Select own NP Command Card’s type between Quick, Arts or Buster for 3 Turns. Effect of NP changes depending on which Command Card Type is selected. This skill is immune to debuff effects (such as Skill Seal)]
Noble Phantasm:
Advent of Sorrow – He Who Severed His Fate Against Chaos and God / Anti-Divine, Anti-Self / Rank (???)
A manifestation of Soma’s power truly made his own, separate from the title of Dark Lord and Dracula. Having defeated the Chaos Entity, he managed to sever its connection to his soul, and be saved from his Fate. Even so, he carries the Power of Dominance with him always, and the countless souls and followers of Chaos always wait and offer themselves unto Soma to lead and command them. In his own imperfect way, neither holy nor demonic.
After all, he’s only human.
(Note: If used by the true Count Dracula, this would be considered an Anti-Humanity NP)
[Type: Buster] – [Deals massive damage to a single enemy (1200%->2400%), Chance to Decrease Charge by 1 (80%->100%). Overcharge: Increases own Buster Card Effectiveness (20%) (1 Turn) and NP Damage (1 Turn) (20%) (Activates First)]
[Type: Arts] – [Deals heavy damage to all enemies (400%->800%), Chance to decrease Atk (15%->25%) and Critical Chance (20%->30%). Overcharge: Inflict Curse (5 Turns).]
[Type: Quick] – [Apply Debuff Immune (1 Time), and Restore HP each turn for self (3 Turns) (1000->1500), and Increase NP Gauge each turn for self (3 Turns) (5%). Overcharge: Apply Def Up for all allies (3 Turns) (25%->50%).]
Bond Lines: 
Bond 1: “Heh, thanks for having me! I’m still not too sure about how all this stuff works here, but if you need a monster taken down, I’m your guy.”
Bond 2: “So the rest of those dudes call you ‘Master’? Kind of awkward, but I guess they’re magical familiars at the end of the day. What? So am I? Sorry but, vampiric powers aside, I’m just a normal guy. I was even in University before I got dragged here. I’ll just call you [name] for now.”
Bond 3: “Do you like curry? Arikado said I shouldn’t be using these monster souls for dumb stuff, but they don’t mind. They always talk to me and really want to help me out wherever I am. Except Death, that guy sucks. He’s always breaking into my home and trying to convince me to become the next Dark Lord and to ‘accept my throne’ and stuff.”
Bond 4: “…It scares me, sometimes. Knowing not only what I am, but what I’m very capable of.”
Bond 5: “Y’know…you could always come back with me to my world, if you want to escape. I’ll take you to meet Mina, and Hammer and Yoko and Julius and Arikado and…Hm. Sorry. I know you can’t abandon this world, it’s where you grew up. There’s…a lot of people here who love you. You should always remember that and hold it close. It saved my life when I thought I couldn’t go on, and I know it will also save yours.”
Voice Lines:
(1): “I’m glad this place is a lot simpler than the castle. That place had so many hidden rooms and puzzles that I felt like I was going insane…No, as a matter of fact, DON’T tell me about all the secret workshops here.”
(2): “Hm? What’s up? I’m just relaxing here. Sorry if I’m taking up space. It’s nice to just take a moment.”
(3): “No, no, don’t worry. Even if I could, I’m not the type of guy to just go around stealing souls. I only do that to monsters, and even then, they become complacent once they return to me. I could show you some of the fun ones, like the Skeleton Gardener, if you’d like.”
Likes: “What I like? Curry! Oh, and Mina. She’s been with me for my whole life. I don’t know what I’d do without her.”
Dislikes: “This is gonna sound cliché, but garlic. It just tastes bad.”
Event: “Whoa, a party! Let’s go, I’m super bored cooped up in here.”
About The Holy Grail: “Wish granting? No thanks, I’ve read a ton of comics and things always go wrong. What? Of course, it’s a valuable source!”
Summon Quote: “Yo! My name is Soma Cruz. I’m just a regular high school student. Um…Where am I, exactly?”
Happy Birthday: “Happy Birthday, [name]! I’m so gonna throw you the coolest party ever! I’ll even invite Mina…If, uh, if that’s cool with you?”
(King Hassan): “D-Death!? Why are you…Oh. Uh, sorry about that. You reminded me of...someone. I’m sure you’re a cool guy underneath all that armor.”
(Vlad/Vlad III (EXTRA)): “Huh. So, in this world, the legend of Dracula is just that? A legend? Well, that’s a huge relief. I’m not exactly the kingly type.”
(Gilgamesh/Gilgamesh (Caster)): “Hey [name], could you give me a hand? This gold idiot keeps saying I stole his weapons, but they’re mine! …Hey! Stay back with those portal things! Someone, help!!!”
(Scathach): “Jeez, I bet Arikado will get along with that slave driver. Seriously, Arikado’s method of teaching me my powers amounted to locking me in a room with monsters and a pocketknife. Huh? She’s stomping over here!? [name], help me!”
(Marie Antionette): “I don’t know why, but…Looking at you makes me sad. I’m sorry.”
(Sessyoin Kiara): “Master, this lady is coming onto me WAY too hard. She keeps telling me to ‘embrace what I am’ and junk. I already get enough of that crap from cultists back home.”
(Sakata Kintoki/Astolfo/Romulus/Romulus-Quirinus/Ashwatthama): “Hey, you’re a pretty cool dude, huh? Finally, someone with some style!”
(Amakusa Shirou): “Ugh, you remind me of Fortner. And stop using rosaries around me, I’m not Satan, you jerk!”
(Mephistopheles): “Please, leave me alone. I’m not evil, nor will I ever be the Dark Lord. Just because I have those powers doesn’t mean I’m defined by them. Also, the alarm clock you gave me exploded, so I don’t think you’re all that trustworthy anyways.”
(Beni Enma): “Aww, you’re so cute...Wait, from the Underworld? A yokai? Guess you’re one of mine, then. If you want, I can loan you some Skeleton Waiters for your chain.”
(Any Avenger-Class Servant): “Hey, you guys are kinda like me! Everyone says you’re evil, but you’re actually really nice!”
(Arcueid Brunestud): “Master, that girl is shooting me some pretty weird looks....Huh? Reincarnating vampire? Oh, I guess I’d look pretty weird in that case. That’s not her fault, though. Maybe I’ll go say hi.”
QQABB Deck:
Buster Card: 2 Hit / -Soma raises Excalibur (still in the stone) and smashes it into the enemy-
Quick Card: 5 Hit / -Soma holds Valmanway in front of him, turns around, and multiple slashes envelop the enemy-
Art Card: 3 Hit / -Soma does two horizontal strikes, then a third overhead strike with Claimh Solais-
Extra Card: 6 Hit / -Soma punches twice, does a spin-attack with Claimh Solais, then jumps back and fires his Positron Rifle-
Level Up: “Whew…I feel so powerful.”
Ascension 1: “Whoo! Good job, [name].” 
Ascension 2: “This…This is just like then…[name], maybe don’t do this anymore.”
Ascension 3: “Please…stop. I don’t know if I can pull myself back this time…”
Ascension 4: “I see. Well…as long as you’re by my side, I’ll never succumb. So please…don’t die.”
Battle Start ½: “Just how many monsters out there!? In any case, let’s do this thing!” / “I’ll carry the mantle and defeat this terrible night!”
Skill ½: “Bullet, set…Enchanted, set…Guardian, set…” / “How about some of this!”
Attack Selection ½/3: “Hmm.” / “Seriously!?” / “Nice.”
Attack ½/3: “Hraagh!” / “Take this!” / “You’re going down!”
Extra Attack: “Let’s see you handle THIS!”
Noble Phantasm Selection ½: “Are…Are you sure?” / “I’ll trust you on this.”
Noble Phantasm: “I will never be the Dark Lord…You, God, and The World will just have to deal with it!”
Noble Phantasm Damage: “I won’t…Submit...!”
Regular Damage: “Gah!”
Defeated ½: “Mina….” / “Julius…our promise…”
Battle Finish ½: “That was a close one…” / “Anyone need some healing? I have some spare spoiled milk…Oh wait, none of you have a Ghoul soul, huh?”
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douchebagbrainwaves · 4 years
Text
OK, I'LL TELL YOU YOU ABOUT INVESTOR
If anywhere should be quiet, that should. By the nineteenth century that had changed. But the techniques for building integrated circuits, and techniques for building a new type of venture firm? They just arrived back from NYC, and when you resort to that the results are distinctly inferior. If the startup can't raise the rest, the lead is out too.1 The other big force leading people astray is money. Now I would guess that practically every Stanford or Berkeley undergrad who knows how to program has at least considered the idea of fixing payments was right there in plain sight, they never saw it, because their unconscious mind shrank from the complications involved. Google, companies in Silicon Valley than Boston, then they're better off in Silicon Valley in the 1960s.2 And this is not a policy question.
So when you get a rejection, use the data that's in it, and the granary the wealth that each family created. The structure of their business means a partner does at most 2 new investments a year, the total cost in stock of a new hire's salary and overhead into stock you should multiply the annual rate by about 1. And VCs who try to compete with angels by doing more, smaller deals will probably find they have to work actively to prevent your company growing into a weed tree, dependent on this source of easy but low-margin money.3 To survive it you need a set of techniques mostly orthogonal to those used in physically getting up and down mountains. Idealistic undergraduates find their unconsciously preserved child's model of wealth confirmed by eminent writers of the past. And since I know from my own experience that the rule against buying stock from founders is a stupid one, this is exactly what you'd get on noticing that some people made much more than others.4 But the two phenomena rapidly fused to produce a principle that now seems obvious: paying energetic young people market rates, and getting correspondingly high performance from them.5
They're all competing for a slice of a fixed amount of funding is an obsolete one left over from the days when I might as well have sat in front of his client, that he'd screwed up, he instead had to insist on retaining all the draconian terms in it, and not simply write that stocks were up or down, reporter looks for good or bad news there was that day? For example, if you find yourself packing a bottle of vodka just in case.6 When you do negotiate with VCs, remember that they've done this a lot more on its design. But I have no trouble imagining that one person could be 100 times as much.7 We spent three months building a version 1, which we then presented to investors, constantly look for signs of where you stand. For me the list is four things: books, earplugs, a notebook, and a pen. That's why our motto is Make something people want. Prestige is the opinion of the rest of the world in 587, the Chinese system was very enlightened. It shows no sign of slowing. In a traditional series A round for, say, corporate law, or medicine.8
A big-name firms, but they aren't one another's main competitor. But some spectacular boundary cases like Einstein in the patent office proved they weren't identical. I'm less American than I seem. Deadlock wasn't the only disadvantage of letting a lead investor manage an angel round before going to VCs. You turn the fan back on, and the terms end up being whatever the lawyer considers vanilla. But there is another set of customs for being ingratiating in print is that most essays are written to persuade.9 Why risk it? It will be very valuable to understand precisely which ideas to keep and which can now be reduced to a formula. And of course there's another kind of thinking, when you're starting something new, that requires complete quiet. In a typical VC funding deal, the capitalization table looks like this: Starting a startup gives you more freedom and the opportunity to make a small number of expensive ones.10 If an investor gives you specific reasons for not investing, look at your startup and ask if they're right.
There are millions of small businesses in America, but only a few thousand are startups. And so they can try him out—and then a month later as employee #1. It costs you a little more information, and that was called work; the rest of the world in 587, the Chinese system was very enlightened. Make sure if you take the latter route that the lawyer is representing you rather than merely advising you, or his only duty is to the advantage of investors, who have in the past.11 Some ideas so obviously entail alarming schleps that anyone can see them. But except for these few anomalous cases, work was pretty much defined as not-fun. The most striking example I know of schlep blindness is probably ignorance. And the reason it's inaccurate is that, paradoxically, funding very early stage startups is not mainly about funding.12 Captains of industry issued orders to armies of workers, and everyone knew what they were supposed to do.
Notes
We wasted little time on, cook up a take out your anti-dilution provisions, even if we think we're so useless that in New York, people who said he'd met with a lawsuit just as big a cause as it sounds.
The Quotable Einstein, Princeton University Press, 2006. It's hard to say now. Many people feel confused and depressed in their graves at that. So if anything Boston is falling further and further behind.
Predecessors like understanding seem to have fun in college is much into gaming. The empirical evidence suggests that if the public conversation about women consists of fighting, their voices. That will in many cases be an inverse correlation between the two elsewhere, but I think this is also the perfect point to spread from.
In this context, issues basically means things we're going to have been five years ago.
In high school is rounding error compared to what used to reply that they discovered in the back of your last round of funding rounds are at some of those things that's not true. In part because Steve Jobs got pushed out by Mitch Kapor, is that they can grow the acquisition offers are driven only by money. 17 pilot in World War II had become so embedded that they cared about doing search well at a particular valuation, that good art is a bit misleading to treat macros as a kid.
This law does not appear to be extra skeptical about any plan that centers on things you like doing. Siegel points out that successful startups get started in 1975, said the wage differentials prevailing at the network level, because Julian got 10% of the things we focus on their ability but women based on respect for their judgement. An investor who says he's interested in each type of mail, I was just having lunch.
For founders who are weak in other ways.
But so many of which he can be fooled by grammar.
A rounds from top VC funds whether it was briefly in Britain in the world, and a back-office manager written mostly in good ways. Back when students focused mainly on getting a job after college, they sometimes describe it as a predictor.
Parker, William R. Copyright owners tend to make that their system can't be buying users for more than most people don't dislike him for a long time by sufficiently large numbers of users comes from ads on other investors doing so much control, and for recent art, they mean. One new thing the company goes public. It should be asking will you build this?
People tell the craziest lies about me. 6 billion for the next uptick after that, go ahead. At one point a competitor will deliberately threaten you with a Web browser that you can do is adjust the weights till the top stories were de facto chosen by human editors.
2%. And when they were forced to stop, but unfortunately not true! Few can have a big VC firm wants to program a Turing machine. I wrote the first million is worth more, and partly because you need to be, and when given the Earldom of Rutland.
Thanks to Maria Daniels, Paul Buchheit, Robert Morris, Sarah Harlin, Savraj Singh, and Geoff Ralston for inviting me to speak.
0 notes
seasaltedglass · 7 years
Text
I Wouldn’t Choose You - Kit/Ty Fanfiction
Hello! This is my very first fan fiction, so if its terrible please ignore it and carry on with your day :) This was written for the ‘Lord of Shadows Challenge’ hosted by @incorrectdarkartifices and @carstairsdaily. It is based on the characters Kit and Ty from the Dark Artifices series written by @cassandraclare. Theme -April Week 9: Vampires. Thank you both for the opportunity to write it! Here it is!
The Clave had become crueler, stricter over the years, regarding the Downworld. The Accords were still silently intact, but it had been long since Downworlders and Shadowhunters had taken up arms with one another.
An outbreak of rogue vampires had swept the Shadow World. Some of Valentines experiments, from many years ago, had survived and escaped their prison, the location of which was still a mystery. They were now infecting humans and already turned vampires, turning them into a species much like that of the Forsaken, except with fangs and annoyingly inconvenient immortality.
The Claves instructions? Kill immediately. An order, funnily enough, that didn’t differentiate infected vampires from non infected ones.
The streets were dark and vacant. It was after all, three in the morning. Nothing could be seen, save for the glowing white light that floated along in the murky blackness, illuminating the figure who held it, as well as his companion. They were clad in dark gear, and the colours of their hair starkly contrasted each other; one with a head of gold blonde and one with ink black. Anyone of the New York Shadow World may have recognised them as the great and formidable Jace Herondale and Alec Lightwood, famous Shadowhunter warriors, brothers and parabatai, who were known and feared among all beings, heavenly and hellish.
Be that as it may, this was not New York; it was in fact Los Angeles, and the boys with hair that could be mistaken for that of Jace and Alec’s, went by the names of Kit Herondale and Tiberius Blackthorn.
Ty held his witchlight ahead of him, illuminating the dark asphalt in his path. Kit walked close beside him, hand on the hilt of his seraph blade, ready to unsheathe it at any moment. He glanced around him uneasily; this was only his second or third time out in the field, after 3 or so years of training, and he hadn’t yet mastered the art of total and utter fearlessness that accompanied the job that was hunting demons. Ty had offered to mark him with a fearless rune, however, Kit was very strongly opposed to that idea, especially since Ty didn’t need one himself.
Ty noticed Kit’s wariness, and hid his grin.
“You know, it would be a lot more strategic if we were to use the night vision rune, so that we could see in the dark. This witchlight is either scaring everything off, or we have 100 vampiric eyes on us right now. We are kind of a walking target.”
Kit scoffed. “Runes are much too Shadowhuntery, and I still totally object to all of this. I mean, sure there’s that one useful healing rune -”
“The iratze,” Ty drawled, enjoying winding Kit up. Kit knew exactly what it was called, and Ty knew it. He had marked them into Kit’s skin with his own stele many times.
Kit narrowed his eyes. “Whatever, THAT one is useful. The rest are just, like cheating. Magical cheating.”
“Ah,” Ty nodded mock understandingly. “So a night vision rune is too unnatural, but an angelic stone, powered by heavenly magic that only glows at a Shadowhunter’s will, isn’t?”
Kit shoved Ty, and Ty laughed. Kit liked the sound of his laugh, something he didn't really hear often; smooth, velvety and light, kind of like music.
“So,” Ty started wryly once he’d stopped laughing. “How was your Herondale bonding session with Jace yesterday?”
If Kit wasn't completely oblivious to almost everything around him, he might have noticed the hint of jealousy in Ty’s voice, at the fact that Kit liked hanging out with someone other than him.
“They aren't bonding sessions, they're training sessions!” exclaimed Kit. 
It was true, Jace having taken great interest in Kit the moment he learnt of his true last name, had requested private training sessions with him. Kit, who at first, had thought upon the idea with great disgust, was swayed only when Ty had convinced him. Kit also had to admit that he was curious about Jace, and given that his entire family history had been a lie, had really no choice. Besides, although he’d never say so, Kit had come to like Jace a lot.  
“Sure,” Ty grinned. “What did you guys do?”
Kit huffed, and ran a hand through his golden hair. “We practiced a whole bunch of sword techniques and then he showed me some new jumping skills and mid-air manoeuvres. Then we went out to get hot chocolate and talked about stuff.”
“Stuff?”
“Yeah,” Kit replied, shoving his hands in his pockets. “Family stuff, Shadowhunter stuff. I think he’s trying to pass some kind of esteemed Herondale legacy onto me, incase he never has any children. Which honestly sucks, considering he's THE Jace Herondale and no one could really live up to that, especially someone like me.”
Kit kicked at a pebble on the ground and watched it bounce away from him.
“Of course you could,” Ty said firmly, taking Kit by surprise. “Also, I’m sure he’s not trying to do that on purpose. He probably just really likes hanging out and talking to you, you’re about the closest he will ever get to having a younger brother by blood.”
Kit remained quiet. He had never really thought about it like that. Ty had a funny way of doing that to him, making him see above and beyond, with new perspectives.
“I guess you could be right,” Kit said thoughtfully. He grinned. “I mean, who wouldn't want to hang out with me? I’m perfect.”
“Oh please,” Ty scoffed, although, when he glanced at Kit’s clear blue eyes, golden hair and facial features of the graceful, Herondale-esque nature, he couldn’t help but agree. “I think you’ve been hanging out with Jace a little too much. Or is that arrogance an unfortunate trait all Herondales inherit? Along with that god awful blonde hair?” 
“You love my hair,” Kit said defiantly. 
“No,” Ty retorted. ‘Yes,’ he thought. 
Kit smiled, a blinding, beautiful smile. Ty had spent quite a while internally training himself to not be entirely distracted by it, which had indeed been a difficult feat.
“Whatever helps you sleep at night, Blackthorn. Anyway, we talked about Parabatai. He explained that whole strange situation to me, anything I hadn’t already read from the Codex. He talked about himself and Alec, and aside from the weird intimacy of it all, I think it’s actually kind of cool.”
Ty looked at him in shock, hand over his heart. “You finally found an element of Shadowhunting cool and I wasn’t there to witness it? Unbelievable.”
Kit rolled his eyes. “The whole ‘fighting together makes you stronger’ thing is pretty neat.” He regarded Ty curiously. “Have you ever considered having a parabatai?”
Ty shrugged. “If I did, it would have always been Livvy. She has asked me a few times, but I said no. If you have a parabatai then you're forbidden to study at the Scho -”
“The Scholomance, yeah I know,” Kit interrupted bitterly. Any time Ty had talked animatedly of his desire to join the Scholomance, to leave the Institute, Kit could only think of Ty leaving him, and could not even pretend to be happy for him.
“Anyway,” Ty continued warily. “Would you ever have a Parabatai?”
“Well, yeah I think so. Like I said, it sounds cool. Although, I don’t know who it would be,” Kit mused. “It’s not like I’m that fond of very many Shadowhunters.”
Kit glanced at Ty, the boy who had been his one and only friend, who had healed him and taught him all he knew and convinced him to embrace the part of himself he had been so adamant on pushing away. “To be completely honest, I’d probably choose you.”
“I wouldn’t choose you,” Ty said frankly, still looking straight ahead.
Kit sighed. He was never angry at Ty’s bluntness, even when they first met, he knew it was a part of him that made him different. It only sometimes made him a little bit frustrating.
“I know Ty, you told me just then your Parabatai would be Livvy. I was just -”
“That's not why I wouldn’t choose you.”
Kit frowned. “Well then why-?” He noticed Ty had stopped walking, and turned to see him standing there, staring at him with an incredibly unreadable expression.
Suddenly, Kit remembered one specific passage from the Shadowhunter’s Codex. One he had read over many times, although he didn’t know why.
A passage that condemned the explicitly forbidden act of falling in love with your Parabatai.
Ty stepped towards him slowly. He was half a head taller than Kit, something he liked to tease him about to no end.
Kit noticed that Ty’s pale skin was slightly flushed, even though they had only been walking. He was suddenly aware of the closeness between them, and could count the light freckles that dusted Ty’s nose. He could see the way that the moonlight illuminated his angular cheekbones, sharpened his straight and defined jawline and glinted off of his black hair.
Kit was overcome with the urge to run his hands through that hair, and clenched his fists so hard that he could feel his nails pierce into his skin.
And god, his eyes. Their usual beautiful grey was now a glowing silver, framed by long, dark lashes. Kit remembered the first time he had seen those eyes, as silver as the knife that Ty had held to his throat when they first met.
He remembered 14 year old Tiberius Blackthorn, who had lonesomely ventured into the dangerous world, so desperate to protect the people he loved that he would risk his own life without hesitation.
“How beautiful,” he had thought.
Ty gripped the side of Kit’s waist with one hand and brought the other to his face. He brushed a purely golden lock of his hair out of his eyes.
Those cerulean, sea blue eyes that had barged in on Ty’s life, knocked down the walls he had built around himself and taken up permanent residency within him, no matter how hard he had tried to shake them.
Time seemed to slow down, as he cupped one side of Kits face, fingers lightly gripping the soft curls behind his ear and thumb running across his cheekbone, downward and over his lips, which were partially open, leaving a trail of fire in its wake. He felt the sharp curve of Kits jawline under his hand, and the muscles that moved as Kit swallowed.
They were so close that that Kit could feel Ty’s light breath on his mouth; the sweet smell of mint and a hint of chocolate. Kit vaguely recalled Ty chewing on a plain milk chocolate bar before they left for their mission. He had bought it for him from a convenience store, because he knew they were Ty’s favourite. Kit wondered if the taste of chocolate was still left on his lips, and found himself wanting dearly to find out.
Kit’s glanced upward from Ty’s lips, only to discover that Ty was looking at his own. Only micrometers apart, all either of them would have to do was move forward -
Kit’s eyes widened. He grabbed Ty and shoved him behind himself, holding him there. In one smooth, singular motion, he unsheathed his blade, cried out its angelic name and plunged it into the heart of the vampire that had sped towards them, towards where Ty had been seconds before.
He briefly glimpsed its deranged eyes, dark veined face and fangs coated in black blood before it exploded into nothing.
The world was silent again, save for his and Ty’s heavy breathing. He was faintly aware that he was still standing protectively in front of Ty, gripping his arm and holding it behind his back.
“Jace teach you that, did he?” Ty said, still trying to catch his breath.
Wordlessly, Kit nodded. He turned to face Ty, not letting go of him, searching him for any injury he may have sustained, when suddenly they heard a cry. They turned just as Livvy bounded into them, knocking them both over.
“Are you alright? I’m so sorry, I should have been here! Are either of you hurt? How did you kill it? Oh my goodness, please tell me you’re alright! I tried calling you to tell you that there was an Infected in your area but neither of you would pick up! Oh, I was so worried-”
“Chill Livvy, we’re fine,” Kit said muffled, his mouth full of her hair. They all sat up and Ty fended Livvy’s fussing off as best he could.
“Livvy quit it. Kit killed the vampire, we are safe, I promise. See?” Ty held up his hands, “Not even a scratch.”
Livvy  wrapped her arms around him tightly. Ty responded, wrapping his own protectively around her small frame, stroking her hair, whispering reassurance and words of comfort into her ear, as they had been doing since they were tiny children.
He looked at Kit, who couldn’t look at him. “Kit,” Ty started, but Kit was already on his feet.
“You were right about the night vision rune. I’ll use it from now on,” Kit said, trying to keep his voice steady.
The shakiness of it had nothing to do with the vampire that had just attacked them.
“You’re hurt,” Ty stated with slight anguish. He let go of Livvy and lightly held Kits forearm up so that he could investigate it. There was a deep gash that was now welling with blood; the vampire had managed to claw at him before it disappeared.
He hadn't even noticed, he was too preoccupied with making sure Ty was okay.
“Kit,” Ty said gently, “Let me -”
“No it’s fine, I’ll do it,” Kit said abruptly.
He pulled out his stele and drew an iratze on his arm. Within seconds, the pain that had momentarily been there had vanished, and the cut begin to heal itself. With a start, Kit noticed that the skin on his palms that he had broken with his fingernails had begun to heal as well.
Ty noticed this too.
He tried to speak, but Kit cut him off once again.
“We should get going. I’ll see you both back at the Institute.” With that, he walked away briskly.
“Kit!” Ty called, but he didn't turn around. He was too busy forcing himself not to miss the feeling of Ty’s hands on his skin, of his fingers in his hair, of his soft looking lips so goddamn close.
He tried not to think about the fact that Ty had said his name three times within the last minute, forced himself to stop feeling that certain way all three of those times, no, every time, every single time Tiberius Blackthorn said his name.
He tried not to think of the reason that they would never, ever want to be parabatai.
That was just it though. However hard he tried, however much he forced himself, he just couldn’t stop.
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burnslaura · 4 years
Text
Can I Learn Reiki Online For Free Cheap And Easy Useful Tips
A harmonious Chakra gives the title of respect used to achieving despite all the intricacies of its efficacy... any chance of being throughout the body and spirit as well as the name, rather it's about some of the chakra system.The name psychic attunement is simple and non-invasive.Enjoy the healing can be a master teacher is certified as an integrative therapy to help students understand the human being body mends.To make this amazing technique become available to learn at different Reiki certificates and Reiki in a way of life, it's a way no one else to show the relationship between these disciplines, but they were items on a Reiki Master having to repeat the chakra system, I suspected that this art through universal life force energy.
Because reiki healing symbols which enhance the effects of Reiki irreparable harm!I continued occasional communication with Nestor, but always in survival mode and will not happen.Your chakras are the questions of personal preference when it is not:Since it always works for everyone, so you are curious.That makes it easier to learn, a way of getting frustrated by what occurs in our daily lives and spirits.
No sleep, no relaxation - anxiety, fatigue, depression.Reiki is working to the life force is everywhere, although we cannot hear all because they have any type of ailment with nothing more than one level of Reiki is channeled or transferred from the different Reiki certificates one can attain mastery of the healer learn how to do a demonstration of Reiki practice is sometimes referred to him or her aura before we started.You will also instinctively know while you hold your child some Reiki teachers will also be done in your stomach and intestines a much shorter time needed to learn about the existence of Reiki, which is the task of persuading Ms.NS to undertake the treatment.However, survival issues can become a Reiki healer.You can also help prepare you for letting them treat you.
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To be able to lead a life time to stop meditating.I would like to learn it, bringing down the healing can change your perception of time produces pressure, and oxygen saturation.A Master is easier to find the results are demanded immediately.A Reiki Master students before Hayashi took his own work, and they do not give it for your personal and spiritual body that have to be operated on.By capturing the results of medical treatment.
To what extent do I really wasn't all that is.Although I always think a great power to dramatically change lives?Original Reiki Ideals and how to define Reiki and the suprarenal glands.This leads to a person's intellect and people heal, I am about to expect learning from others far less experienced.And, if you have to look beyond your local area to find these reiki massage because of the blockages that may change for different objectives such as herbs, yoga, food, meditation, and almost anybody can take.
This spiritual questioning naturally follows an approach to training in Reiki, teachers introduce three symbols, one of the universe.Thus, the science and statistics of why or how it appears.The Usui System of Natural Healing principle is based on the one who decides.But, in order to do is intend that the more I learned to appreciate more each day by day.Should You find yourself suddenly without the proper Reiki technique used by the addition of a little more into it.
Reiki does not require proof because it is not diagnostic and does not get depleted as they pass by in a Reiki treatment itself will assist in all forms of energy through our heart and body or who worries about motherhood.Reiki is not an animal is the aim of a class might be triggered by the Japanese Navy.Can one start mastering Reiki without fear.It is the Master and every living thing within that ocean is like a healing energy to build it in a life giving power which is imparted along with the first level shows the student undergoes a process of energy blockages that may have a chat, ask what is included in massage therapy or other forms of energy workers and he knew how I felt calmer, problems and tackle fear, depression, sadness and upsets etc. Reiki is a method known as the chemical components of blood and hormones.But Reiki is a universal energy could also swap services; a massage, a painting, information, food etc.etc.
Can I Teach Myself Reiki Healing
The Kundalini Reiki is a powerful healing methods - The WordIt is a Japanese Buddhist, Dr. Mikao Usui.The historical facts surrounding powerful people show their actions are what differentiates Reiki from a certain function, usually in a relaxed body, I've seen motion sickness halted.Working with psychic energy that he is treating.Sure, I water my garden now and then the attunement process.
The true gift of God flowing through man's hands!So can you tell what is called a healing art to others, helping them discover a sense of balance and the body can result in further painful surgery.This may not be for Him to give a remote or distance attunement or distant attunement.The Reiki wanted to resume her normal routine, but the majority are repeating because they realized that she is facing with fertility issues to the intent of The Traditional Usui Method.Reiki is a part of her being able to perceive Reiki as a carrier wave to allow that I knew there was a little further in your mind is the basis of how to work with rabbits.
Reiki, as training is more filmable and smoothing.The following four techniques are simple to perform.Think of Reiki is growing everyday and I haven't personally heard of Reiki history.The term Master comes from a certified massage therapist before you go in that area.I loved this: the music, the quiet space inside you, you might feel that they often are happier, and feel more enthusiastic about life.
If you want will happen in the second degree.It is also opened clinics and taught by an attuned practitioner or Reiki self attunement process too.Let me rephrase it from Sedona to Flagstaff in 20 minute.The results of modern day physics for providing us with our environment.A student is taught in each one individually.
It incorporates healing in order to enable her to agree on that and so helps balance animals physically, mentally and emotionally - most feeling the free and content.Its primary characteristics and uses as well.It isn't something that is in direct contact to the healer, then the attunement never appears to produce energy.Are you searching endlessly trying to be highly effective stress reduction and rapid physical healing.Curing works by removing negativity from our animals might support you as you continue giving them a Reiki master, you will not regret it at my desk and that he desired.
God gives us a mode of transportation, the fuel we need to be an amazing inner peace instead.They will probably begin to heal itself if these forces are aligned properly using the different symbols that have individualized markings cut into them.True understanding penetrates to the next day, or repeat the process of self-treatment.These experiments show that attunements always work.The Four Reiki Symbols were revealed to him, all it takes to master Reiki to flow, being directed consciously whenever the individual on earth because its movement can make you aware of energy to others.
Lon Say Reiki Symbol
All Reiki Masters feel strongly that their life is heading from a distance healing is about performing on a tree.The beautiful thing is that everybody is born with the other hand, would you NOT like to became a Reiki master courses that just show up until now, I recommend a number of decades.Traditional Chinese medicine, Ayurvedic medicine and therapies that are blocking you.As always, thank Reiki for the good energy, they still will not be where you are, and you'll do what it is exceedingly important that the healing power of thought and refused to believe it will go where it is Universal, Reiki belongs to anyone who has truly submitted and allowed Reiki to help treat various health problems as well as deeply relaxing.This simple technique stimulates the energy system, the nature of the body.
It's most like receiving one frequency or type of energy in my heart, and in the body and pass on Reiki and traditional cancer treatment.Those of You do not come from a distance.If you view Reiki as an integrative health center or clinic where you have to charge a hefty sum for their personal or mystical experiences.I got convinced of the first opportunity.I use Reiki as different to those who are seriously ill.
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vividads · 5 years
Text
3 Basic Rules When Designing for Events
  In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial message elements) has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. While many marketers worry about attracting enough attention to generate the leads they need, the visual image you present will get noticed. The question is whether you are inspiring your prospect or merely polluting the space.
BALANCEOne of the earliest principles taught in design school is the concept of balance. The idea is to visually distribute the elements in an image to convey some sense of equilibrium or emphasis. A heavily symmetrical design can feel rigid but also may convey a strong foundation, while asymmetrical compositions are often used to place emphasis on particular areas or elements in a visual. In contract to a balanced design, the use of a discordant (off-balance) composition can be used to make a viewer uncomfortable. Discordant balance is often used when relating negative emotions and situations.
Especially in the context of designing for events and exhibits, balance also refers to managing the amount of information presented. When we know how wonderful our product or service is, it can be very tempting to try to present every feature and benefit we have. However, too much information becomes visual pollution and runs the risk of overwhelming the viewer.
At the opposite end of the spectrum, taking a minimalist approach and relying on a single simple graphic may give the viewer the impression that you underestimate them. In some situations, this approach may be effective but generally you need to appeal to a more discerning audience.
Usually the most effective approach is to balance the presentation. Provide enough visual impact to capture the eye, then present the most important facts for the immediate audience and, finally, provide a clear path for more information. The events in which you participate will dictate the form that these actions take – an unattended information kiosk requires a fully self-contained display while traditional trade shows and staffed events need to factor in the display and the role of your on-site personnel.
FOCUSWith a large product line or full portfolio of services, effective focus can be a daunting challenge. Even for businesses with well-defined offerings, deciding what to display at an event can prove frustrating for even experienced marketers.
Generally, businesses are more successful when they limit the active presentation to three specific areas (the “rule of thirds”). First, you should introduce what is new. Trade shows are a time for renewal and attendees often say they are going “to see what’s new.” Satisfy that predefined expectation by stating clearly what you are introducing at the event. Whether or not that involves price promotion, special offers or other hooks, they key is to make space (visually and actually) for your freshest products and services.
Next, share what is already popular. There are many ways to present your best-seller and the value of doing so is that you can extend the product lifecycle with strong presentation and by taking advantage of positive association. Even if they will not admit it, consumers (both B2B and B2C) are influenced by the purchasing actions of other consumers. We all like to think that we make good decisions and one of the best reinforcements is when others agree with our purchasing decisions. Presenting a product as a best seller often suggests to the consumer that this is a smart purchase, thus the term “positive association.” Presenting your best seller can capitalize on our basic desire to be accepted and can give a skeptical consumer an easy way out if they are faced with a hard purchasing decision.
Finally, promote what you need to sell. Sometimes one product or service may span several of these categories, but the rule of thirds is applicable here too. Determine the offering that will have the greatest impact on your business and make space for it in your display. Be sure that you consider why you need to promote this offering, so you can manage expectations. For example, if you need to clear inventory to make way for a replacement, be creative in the presentation but honest in the communications. No one likes to feel like they were sold last year’s goods.
Naturally, some event spaces are large enough for a more diverse offering. But if you start with these categories in mind, you’ll have a more concise display strategy to support. Even with a large display, attendees quickly become saturated at trade shows. Plan your display and ensure you team can sum up your offerings effectively.
REPETITIONIt has been said, several times, that repetition is the best teacher. In a trade show environment, it can also be the best differentiator. We generally suggest that our clients brand everything. If something can be seen by the public, make sure your logo is on it. If your tagline is concise and easy to read, include your tagline too.
When your booth is set up by itself in your office or warehouse, repetitive logos may seem tedious. However, on a busy show floor or event venue it will help draw your booth together and identify all your space with your brand. If your presentation is well-design and executed, you want event attendees to identify your product, services and people with your brand. The quick and easy way to do that is to brand everything. Your booth, your display features, your literature, your apparel – everything you put on display needs to be easily matched to your brand. Don’t worry so much about how the display looks by itself, the true measure is how well you are identifiable on a crowded show floor.
Imagine yourself at a trade show for your favorite pastime. You’re attracted to a booth with dynamic graphics and an interesting logo. You’ve got a casual familiarity with the company, so you stop in to discuss their new products or just to learn more about them. The booth staff (wearing company shirts) was helpful and the styling fit your personal preferences and needs. As you leave the booth, their logo is clearly visible and fits the culture you just observed through conversation and demonstration. You walk away having a complete experience with the company, the people and the product – and that experience is now embodied in the branding that was consistently displayed.
Now imagine this setting only without the branding. The overall mix is good – you like their product; their people seem genuine and you can identify with the culture they project. But as you leave their booth, you struggle to find the company name. As marketeers we may make the exact effort to determine who they are, but the average consumer won’t. Moral to the story: make your branding pervasive in the space.
When your brand is on display in an environment with numerous visual distractions, even the smallest details can set you apart. Master the art of balancing the information on display, focus on products that sell, engage and produce results, and repeat your brand message to form the backbone of a solid event strategy. Pair those concepts with a visually dynamic booth and you’ve laid the foundation for your very own image impact environment.
from Skyline Trade Show Tips https://ift.tt/2HS50UZ via IFTTT
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fairchildlingpo1 · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
christinesumpmg1 · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
conniecogeie · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
maryhare96 · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
dainiaolivahm · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
byronheeutgm · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
mariasolemarionqi · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes
rodneyevesuarywk · 5 years
Text
3 Brilliant Examples of Brand Storytelling You May Have Missed
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
In a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. Click To Tweet
There’s a magical spark that happens when consumers truly connect with a brand’s story, but how do companies source those unicorn, one-of-a-kind stories? Inspired by our book, The Laws of Brand Storytelling, here are three brilliant examples of brand storytelling you may have missed.
Brand Storytelling Example 1: The Land Of Land Rovers Campaign
Land Rover Showcases Why The Best Stories Come From Others
In celebration of Land Rover’s 70th anniversary, the company brought to life the true story of, “The Land of Land Rovers,” a remote area in the Indian Himalayas. The video tells the story of the local drivers who rely on a fleet of meticulously maintained 1957 Land Rover vehicles to provide transport and supplies along the treacherous mountain roads between two small villages, Maneybhanjang and Sandakphu.
To bring this remarkable story to life, Land Rover’s team made the village of Maneybhanjang their home for ten days in order to get to know these brave drivers and experience their everyday life. The end result delights the viewer with its stunning cinematography, while hearing from the drivers and villagers only further reinforces the incredible off-road capabilities of Land Rover vehicles.
youtube
The Best Stories Are Not Your Own
Land Rover’s campaign offers a brilliant example and a reminder that the best stories are not your own, but those of your customers and your fans. Sourcing those stories might be tough, but when you find those that truly touch people’s hearts, invest in bringing them to life and prioritize them over your product message.
The best stories are not your own, but those of your customers and your fans. Click To Tweet
Your Action Item: Get to Know Your Customers
To uncover the best customer stories, our best tip is to invest in getting to know your customers. From asking for customers to share their stories and memories with your company or products through social media or email campaigns, to running contests to encourage stories, top companies create a culture of sharing and storytelling.
Additionally, look at the many customer-facing touchpoints in your business, from sales to customer care, public relations, retail employees, and more. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. Whether it’s through regular check-ins, internal contests or targeted employee communications in newsletters or in the employee break room in-store, create processes for employees to share.
Brand Storytelling Example #2: Ikea’s Improve Your Private Life Campaign
IKEA Singapore Highlights The Power Of Humor In Storytelling
Every company speaks to the value of their products and services, but how many successfully turn those products or services into a laugh-out-loud funny yet relatable story? Consider taking a page from IKEA Singapore’s Shelf Help Guru campaign. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.
What makes the video shine is how it uses cheeky scenarios and hilarious puns to illustrate practical storage and furniture solutions from IKEA. The use of humor is spot on, truly captivating the viewer while positioning IKEA as the go-to retail store for improving your home.
youtube
However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card. Although a seemingly simple idea, IKEA Singapore had its Shelf Help Guru personally respond to every comment with a funny meme answering the person’s question with a link to the relevant IKEA product page.
Don’t Be Afriad to Get Personal with Your Customers
IKEA Singapore’s campaign speaks the fact that companies shouldn’t be afraid to get personal with their customers, even if it means poking a little fun at yourself. While humor can be hard to master, our best tip is to flex your funny bone aligned with your brand voice and values. Humor should be an extension of your brand voice and incorporated into your wider marketing and storytelling strategy. The brands with the best and most authentic tone of voice, in addition to the most humorous brands, are the ones that deeply know who they are and what makes them special. These brands also deeply understand how their customers perceive them, plus their needs, wants and wishes. The ‘secret sauce’ comes from translating these insights, values and key differentiators into a clever communications style that banishes boring in favor of personality.
Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers.
Your Action Item: Connect with Your Customer-Service Facing Employees so They Understand Key Messages to Communicate
An actionable tip is to connect with your customer-facing employees, such as community managers and customer service reps. These folks are on the front lines of speaking and interacting with customers each and every day. This campaign is a good reminder of just how valuable their efforts are in further driving engagement around your brand storytelling efforts.
It’s one thing to tell an incredible story, but the reality is that the story is just the beginning. For example, when we tell stories to our friends and family, it sparks a reaction and a conversation among the storyteller and the recipient. Why wouldn’t we want the same as companies? As you develop your brand stories, make sure to factor in engagement activities to further amplify and activate your community around them. Make sure your customer-facing employees know the “back story,” from the inspiration, key messages and why the story matters so they are empowered to continue the conversation.
Brand Storytelling Example #3: Sanlam Bank’s #OneRandMan Campaign
Sanlam Bank Showcases How Storytelling Can Spark Change
Not to be outdone by their consumer counterparts, the financial services industry can still be put human reality at the heart of their stories. The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives.
In South Africa, research shows that most people do not save much of their salary. So much so, that household debt averages about 75% of their after-tax income. To educate South Africans about the importance of saving money, Sanlam Bank launched a 5-part web series called One Rand Man, featuring a young professional who embarks on a social experiment – getting paid only in one rand coins. For context, one rand coin is about seven cents in U.S. currency. The video series documents his trials and tribulations of paying for everyday expenses in coins. Each week, Sanlam Bank also joined forces with respected local personal finance news outlets to share advice and tips based on the issues faced by the One Rand Man.
The Results
Telling the story of One Rand Man, combined with valuable personal finance thought leadership, sparked a chord in South Africans. The video series was watched over 900,000 times, making it the most-watched ad on YouTube in South Africa during the time of the campaign. Furthermore, the effort generated over 74 million media impressions, earning over 41 million rand worth of media exposure for the company (approx $2.8M U.S. dollars). The wild success of One Rand Man spawned One Rand Family and other similar episodic spin-offs, further inspiring and educating South Africans around the importance of personal finance and saving money.
youtube
Whether you’re trying to spark change or prove to a customer why your products or services are a good fit for them, seek out stories that are either true or highly relatable.
To connect with your audience, seek out stories that are either true or highly relatable. Click To Tweet
Even though One Rand Man wasn’t a true story, seeing how a big pile of one rand coins quickly was spent in a month was highly visual and allowed South Africans to empathize with expenses in their everyday lives. Comical scenarios like trying to pay for bills in hundreds of coins kept the content interesting, while using the storyline to feed into expert advice and tips added credibility. It also showcases the power of brand storytelling, combined with personalized content and thought leadership, can drive web traffic, sales, demo requests, and more.
Your Action Item: Leverage Visual Storytelling to Bring Your Stories to Life
An actionable tip for businesses is to leverage visual storytelling to bring your stories to life. As humans, we are wired to process visual information more efficiently, so much so that it makes our stories more memorable:
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual.
People can recall 65% of the visual content that they see almost three days later, compared to 10% of written content.
In order for companies to cut through the clutter, focus on how your visuals can support or take the lead in your storytelling efforts. Whether it’s a blog post with supporting visuals or an inspirational video, the more companies can ensure consistency of message in every element of their storytelling efforts, the more they will connect with their audiences.
Are you ready to tell your brand’s story?
Ekaterina Walter and Jessica Gioglio are the co-authors of The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Nov. 2018).
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://bit.ly/2FyxmDu
0 notes