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#YES you can criticize the skincare industry i do it all the time but can yall complain about shit that actually matters
bloodyke · 2 years
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listen im the first person to tell you you dont need fancy elaborate ten step skincare routine and that the skincare industry is just inventing insecurities to sell people 'fixes' for but some of y'all bitches are being willfully obtuse and irritating i just saw a post where everyone was bitching about the fact that someone listed the order to apply specific products in and had used vague terms like "treatment" and "serum" instead of listing products AND THEN GOT MAD THAT THERE WERE SO MANY STEPS like ??? of course it was a vague term bc there are a million different treatments and serums out there? "whats a treatment" its LITERALLY what it sounds like dumbass this is the catch all term for things to treat scarring or acne or hyperpigmentation "toner? are we printers now???" i personally dont think toners are necessary or important but its literally a known product to help with hydration after you use a cleanser which is helpful if you have drier skin..... its literally not that hard.... and the video wasnt even talking about NEEDING all these products it was literally just a helpful guide so people know how to layer things in THEIR OWN ROUTINES so they absorb properly it said nothing about all the steps being 100% required it just listed every type of product on the market (bc surprise some people prefer their active ingredients in a different formula and texture).....
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caffeineandsociety · 2 years
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There are a lot of subjects of discourse where people absolutely suck at separating their legitimate criticisms from their personal insecurities and other emotional hangups.
AI art is a big example, and I say this as an artist - it is, objectively, a problem that big companies are using it to further undervalue artists. It is a problem that the training datasets are semi-to-fully deliberately obfuscated, that most of them just run on web crawlers to take data from pieces they have no legal or ethical right to reprint. It is a problem that these things don't have mechanisms to prevent users from treating them as plagiarism engines to rip off the style of a living artist with bills to pay because that artist DARED to ask for enough money to buy food.
It is NOT a problem that "this makes art TOO EASY and SOULLESS, if I had to learn the hard way then you should too!" Right, how DARE we make a form of self-expression more accessible. Are you old enough to have been one of the many saying the same thing when digital painting was popularized, or is this your first time? "Soullessness" is a subjective value judgment. Specificity of prompts and curation of results and adding meaning through human interpretation are skills - and even if they weren't, what, exactly, is so horribly offensive about a random person finding joy in generating pretty pictures that feel nice to them?
"Because that's taking away from REAL artists!" - what, exactly, are they "taking" from us? Money (that they're not making or asking for)? Supplies (that they're not using)? The only halfway viable argument is...social media engagement, which, I mean, yeah when you're a professional that's UNFORTUNATELY not as frivolous as it sounds, but it still falls apart when you remember that THAT IS NOT A FINITE RESOURCE.
"They just take parts of other people's art and make them into their own!" - maybe in a philosophical sense you can argue that - see: the obfuscated training dataset issue - but that's literally not what they do; they work pixel by pixel based on probability.
"Well it's INTERTWINED with the problems you talked about before!" - yes and it's not only EASIER to address those problems specifically than it is to completely roll back a breakthrough in computer science development, it's more beneficial because then we can use the need for the fixes for FURTHER development (and hopefully even get some ethics-minded people back into the development process, grumble grumble), AND keep an emerging medium that, again, makes art MORE ACCESSIBLE. This is just a stolen valor argument. It is NOT a valid problem.
The beauty industry is another. Yes, the people running these companies are horrible and predatory. Yes, there is a huge problem with this industry pushing constantly changing ideals, inventing new things for you to be insecure about and trying to sell you the solution. Yes, it is racist as hell, devaluing most POC traits until it can commodify them in some horrible exotifying revolving door. Yes, it is a problem that the very concept of self-care has been turned into an unending barrage of products you are demanded to buy. Yes, it is a problem that when you DO go looking for a self-care product, it's impossible to tell which one is good for you because they all promise the SAME things.
No, this does not mean that the very concepts of makeup, body modification, and skin and hair care are evil, and it especially doesn't mean you get to shit all over people who get something physically or emotionally beneficial out of nice makeup or an in-depth skincare regimen or a fancy bath bomb. You may notice, in fact, that terfs love to take this route to sow transphobia - it's a whole rabbit hole from "the problems mentioned above exist -> if the industry is predatory, that includes gender-affirming procedures -> trans men are just poor victims of this evil industry destroying their bodies because they don't know better -> trans people are an evil sex cult".
No, it does not make the trans person who can afford gender-affirming procedures that you can't "frivolous" or "the enemy" or "a class traitor".
No, it does not mean that people who have legitimate medical reasons to get a partially-cosmetic procedure are lying to shill the industry, nor does it even mean that anyone who gets a FULLY cosmetic procedure is some horrible asshole who is personally judging you for not doing the same - there are a few of those types out there, absolutely, but the moment you project that attitude onto someone who was just talking about something that was good FOR THEM, YOU are the asshole. It does not mean that anyone who makes an ACCESSIBILITY argument about how the line between medical and cosmetic is actually very blurry, and the industry's fuckery even hurts people who DO benefit from these things, is playing holier-than-thou about their appearance - like, they're on your side. Sit down and think REAL long and hard about why you think they're not. If someone is saying "this double chin 'repair' procedure cured my sleep apnea, wish it wasn’t so hard to find information about that under all the '~don't look fat~' crap" or "yeah I had a medical tummy tuck, my skin was sagging in a really unfortunate way and kept getting caught in my zipper and after it got infected I decided I had to do something about it, wish they'd stop trying to upsell me more products and procedures now" or "bath bombs help me stay on top of personal hygiene despite my chronic pain and fatigue, wish I could get more info about what the ingredients DO instead of having to gamble on generic wellness mysticism every time I want to try something new" or anything else along those lines, and you immediately assume THESE are the people judging you for not having a 12-step skincare routine, or jump to write them off as "annoying", ASK YOURSELF WHY, because it seems likely that this ultimately comes from a place of...being jealous that someone's medical needs made them more "conventionally attractive" than they once were, or brought them to "luxuries", in a way your medical needs never did for you, and that's, uh, that's a You Problem. That's just weaponizing the insecurity the industries have sold you against your allies.
Really, the crux of all these points is that no, it does NOT mean that you get to ARGUE AGAINST BODILY AUTONOMY HOLY FUCKING SHIT.
Or, how about gacha gaming and lootboxes and the like? Yeah, the model is blatantly predatory. Yes, the corporate goal is not for you to have FUN, but for you to be ADDICTED - that's not some tinfoil hat theory, a former CEO of Gaia Online said it out loud while helping to pioneer the lootbox model. Yes, this monetization model encourages developers to stick to the casually racist, sexist, queerphobic, ableist status quo - just look at Genshin Impact's absolute terror of letting playable characters have dark skin, which is most likely due to a fear that people might not pull for them due to colorist beauty standards.
No, this does not mean that everyone who plays a gacha game, or Fortnite, or whatever your "cringe" obsession of the day is, is a victim - nor does it make them an acceptable outlet for your irony-poisoned hatred of kids or your ableism against addicts. No, this doesn't mean there is no inherent legitimate fun or strategy to some gacha systems - just because you don't see how it could be fun doesn't mean that everyone saving for their favorite new character/item is just some poor pitiful tool who needs you to save them. Bullying random people who work at low levels in the company, or fans of the games, for choices made by the companies isn't going to change the system - it's just getting a sense of catharsis at random strangers' expense. It's just bullying.
"But they're supporting the model!" - even if you managed to convince every single person who spends $5-10 here or there to stop doing that, these companies would not notice. In fact, if everyone who is genuinely physiologically addicted got counseling and quit playing altogether, it would likely only be a moderate hit. The majority of their money comes from people who can reliably afford to budget 3-5 figures a month for entertainment, particularly these games. In fact, were it not for the issues in the first paragraph, this would potentially be a beneficial model for players with lower budgets! Not everyone can afford to drop $60 on a new game. Everyone can afford to play a free game that's funded entirely by the richest players - ironically enough, this is literally how we want to make necessities work; in a sense it does make it all the more painful that we've only achieved it in entertainment via an exploitative model, but once again, that's an emotional problem, not an objective one. And, finally, if you convinced every low-level employee or contractor to quit, all you'd accomplish is probably costing several of those people their careers - all of these positions are super competitive.
"Oh so you SUPPORT the model?" - fuck no, but I acknowledge that it could become a somewhat good thing if it was acknowledged legally as Diet Gambling and regulated as such, and I want to see other pay-what-you-want models emerge that rely less on RNG (but no, I don't want to go back to its immediate predecessor/competitor model of making the base game effectively a demo and charging $800 for the full game as "DLC" either).
And these are just a small handful of examples. This happens around SO many subjects. Queer intracommunity conflicts, how to reduce the racism and the like in fandom and other leisure spaces, how to reduce abuse of sex workers, all of these subjects inevitably end up derailing into just appeals to emotion - particularly the emotions of fear, alienation, and disgust - and end up completely losing the plot on what the ACTUAL problem even is, let alone how to solve it.
So, check in with yourself from time to time when you're trying to make an objective criticism of something. Is the issue you're pointing out really a problem, or does it just personally rustle your jimmies? And, if it's the latter, is that something - like the ableism against addicts that drives the fearful gacha takes, or the internalized queerphobia that turns discussions of intracommunity issues into a pathway to exclusionism - that you should really be trying to unpack?
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sneezefiction · 4 years
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with a model s/o
Atsumu, Akaashi, Bokuto, & Kenma x Reader - Modeling S/O Headcanons
request: “heyy girly can i request a hc for atsumu, akaashi, bokuto, and kenma w a fem s/o who does professional runway modeling and models for those fancy brands like victoria's secret and such 👉🏽👈🏽🥺? i've been modeling since i was 15 even though i'm not the "typical" body type for it (like i'm 5'5 but i use rlly tall heels to compensate lmao) and it was kind of my dream to be a VS angel and i was crushed when the fashion show was canceled but i'm fine now lol. Tyyy!🤎”
a/n: eeee this is a cute request!! i so admire you for putting yourself out there in such a public way, it’s so inspiring. especially since you’re 5′5″, like wow. i’m amazed. i hope you enjoy these headcanons, bb!!
warnings: language
total wc: 920
---
Atsumu:
Sumu is pretty savvy and works his ass off, but even he’s impressed by how hard you work as a model
the fact that you choose to pursue it even without the “standard” industry body type shows just how much you care to chase after your passions and he’s genuinely impressed
he’s always telling people that he’s dating a model, showing them photos of you from your public instagram, and getting your name out wherever he can
if you’re in any magazines, he’ll buy them and post all about it on his social media
his team doesn’t believe him until you show up and wow are you gorgeous
but more than just how beautiful you are, they’re impressed he managed to score someone so kind and smart
Osamu is especially confused and literally asks if you need help escaping his asshole twin brother
he definitely thinks Atsumu must have paid you to date him
but no, you genuinely love how much Atsumu respects your craft and how difficult it is to put yourself out in public
he’ll support you at any campaign, fashion show, and hype you up before any photoshoots saying,
“Get yer hot self in there and show em how it’s done, baby girl.”
really so supportive and proud of you <333
Akaashi:
i think he’s mostly surprised how quickly he adjusted to your fast-paced lifestyle
the appointments, bookings, early arrival times, and scheduling seemed more daunting on paper than in real life
I mean he has had Bokuto’s insanity over the past several years though, so it makes sense that it doesn’t faze him for long
Akaashi would actually love how strategic the industry is and he’d probably become your personal and media manager alongside being your boyfriend lmao
he genuinely appreciates you trusting him enough to actually be dating him
you’ve dealt with so many liars and fake people that he’s surprised you are still so dedicated to your modeling career, but he supports you and does his best to help you succeed
he also knows how critical others are of your body and how painful it can be to live under constant scrutiny
but whenever you’re alone together, he’ll hug you, tucking your head into his chest and whisper sweet affirmations into your ears,
“You’re so beautiful, y/n.”
“You’re strong and hard-working. You’ve got this.”
“When this is all over, I’ll treat you to a movie at the theaters.”
he’ll also make sure you eat and drink enough, keeping you healthy and aware of your physical body in a caring, thoughtful way
Akaashi is always encouraging, refreshing, and remind you of your worth. both internally and externally <3
Bokuto:
you ARE his social media page at this point
Bo loves to do little mini photoshoots with is own personal camera and keep his Instagram and Snapchat poppin’ with your loveliness
he’s both a hypeman and your beautiful boyfriend, so you’re winning tbh
if you’ve got a booking or you’re featured on a runway, Bokuto will want to be there no matter what
and if he doesn’t have to be super quiet, he’ll be tapping of the shoulders of strangers and telling everyone at the venue that he’s dating you
and it’s not even because you’re a model, he just actually adores you so much and he can’t contain it
and Bokuto kinda wants people to know that you’re off limits… soooo there’s that too
also i feel like he would be completely fascinated by your skincare routines
he’ll spot you putting strange products on your face and immediately be like,
“I need to know what those things are for.”
Bo will ask to do face masks with you at night and when you’re not looking he’ll borrow your serums and moisturizers just to see what they feel like
you’ll have created a skincare monster because now Bo has decided he needs his own skincare routine and i swear you will never shop just for yourself again
okay so yes, he’s crazy to keep up with, but he would do anything for you. just say the word and your loving boyfriend will be there in a heartbeat
Kenma:
Kenma doesn’t get all the hype about modeling and fashion or anything of that sort
but when he met you, he decided it might be worth it to take a small interest in it
slowly, he becomes more and more interested, learning more about why you love it so much and what it means to be successful in that career path
Kenma refers to appointments and bookings as “gaining XP” and relates it into gaming terms
he will never break that habit, it’s just so... him
Kozume also becomes super protective of you
he doesn’t usually care about people’s outward image, but cannot stand if you’re being insulted or judged by others for what you wear or how you look in a photo
he reminds you that he likes you for more than just your body
that you are very intelligent, incredibly funny, and so unique
he appreciates that you understand him and that you enjoy playing videos games with him after you’ve both had a long, frustrating day at work
Kenma will patiently listen to you if you need to unpack anything annoying or hurtful that happened that day and he’ll have one hand on a controller while the other brushes through your hair
he’s a breath of fresh air. separate from your modeling life, but always there for you when you need him. such a chill boyfriend, 10/10 would recommend
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apopple · 4 years
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august challenge task #3 – questionnaire
the basics
What is your celebrity’s full name?  Anna Katherine Popplewell
Do they have any nicknames? Go by any other names?  Popples, Mum, Mummy, Anna, Annie
What is their birthday? December 16, 1988
Where were they born?   London, England
Where were they raised?  London, England.
Where in Bayview do they live?  She lives in the suburbs.
How long have they lived in town?  Jun. 29, 2015
physical appearance
What is your celebrity’s general build?  Anna is 5’3”. She’s short and thin.  She does have a few curves thanks to the wonders of childbirth.  
What is their natural hair color? She has dark brunette hair.
If their hair color has changed, what is it now?  It’s the same as it has always been.
What is your celebrity’s eye color? She has blue eyes.
Do they wear glasses or contacts? Neither.
What is your celebrity’s best asset?  It’s definitely going to be her freckles.  She wears them loud and proud.
What is something they’re insecure about?  She’s always felt a little insecure about how short she is.
Do they have any piercings? Her ears are pierced.
How about tattoos? She doesn’t have any tattoos.
Any prominent scars with good stories behind them?  She has a c-section scar from when she gave birth to Benjamin. It’s faded a bit over the years but it’s still noticeable to her. She got a kid out of the deal so it’s definitely worth a scar.
Does your celebrity regularly wear make-up?  Anna pretty much doesn’t wear makeup aside from maybe a hint of tinted chapstick most days of the week. She will put on extra makeup if she’s going out to a nice dinner or dress up event though.
What’s their skincare routine like?  She prays to God she can have five seconds to wash her face and put a little moisturizer and toner on it.
How does your celebrity dress on the average, every day?  Anna has lots of jeans, pants and sweaters.  She loves a good sweater and legging combination in the winter.  
What about for more dress-up, formal days?  She has no problem wearing a nice dress. She doesn’t tend to show off a lot of skin but occasionally she will show a tease of it.  She’s not very flashy.
 the early years
What was your celebrity like as a child?  Anna was quiet, standoffish.  She’s always been focused and intelligent. As a child, she spent a lot of time in books. She started acting at a young age so it’s always been a part of her life.
How about the teen years?  She had some of her biggest films during her teen years. She had to divide her time between sets and studies. She and her parents wanted her to have as much of a normal life and education as possible. Just because her passion was for acting, it didn’t mean an education didn’t have value.
What kind of life did your celebrity have growing up? Anna grew up with two loving parents and a stable home environment. Her parents and siblings kept her grounded despite her early beginnings in the entertainment industry.
What were your celebrity’s goals as a younger person?   She’s pretty much always acted and wanted to act.  On a personal level, she wanted a great family and someone to love her unconditionally.
Is there a smell that reminds them of childhood?  That salty beach smell always makes her think about her grandparent’s cottage.
How about a favorite movie, TV show or toy?   She’s always been very much a book girl.
What advice would your celebrity give to their younger self?  Don’t be afraid to take chances, they’ll pay off in the end.
Did your celebrity play any sports growing up?   She’s always been surrounded by rugby and soccer. She can hold her own in some footie even if she’s never played it on a competitive team for anything more than charity.
 the family tree
Who is in their immediate family?  She is happily married to Bradley James and they have two incredible boys Benjamin and Augustus. She also considers their cats Lola, Arthur and Ziggy part of the family.  
What’s their extended family like? This would include her parents and siblings Freddie and Lulu plus all of Bradley’s family.  She had several cousins and is lucky enough to still have a living grandfather who regularly sends over the top gifts for the boys.
What does family mean to your celebrity?  Family is truly something special and is meant to be cherished.  She believes in being loyal and protective of family.  They are everything to her.
Are they close to their family in general?  She considers herself close with her family even though they are far, far away beyond her immediate family.
Who in their family are they closest to?  In her extended family, it would probably be Lulu. There is a sisterly bond that just never ends.
Does your celebrity have any children?  Yes,  the two sons mentioned above.
If they do not have children, do they want any someday?   N/A
If they do have children, do they want more children?  Anna and Bradley sort of put a pause on the children thing for a while but they’ve been talking about adding to the family a bit lately.  There is definitely room for more children in their household though maybe just one more. Truthfully though, they’d be happy with any children they have planned or not.  If they only end up with the two they currently have, Anna would be grateful they were blessed with them even if she would be a little sad to never get to try her hand at having a little girl.
 love and friendships
Is your celebrity currently in a relationship?  She’s married.
What is the longest relationship your celebrity has ever been in?   It’s safe to say that after  five years, her husband is the longest relationship she’s ever had.  
If it’s not their current relationship, why did it end?   N/A
What’s the shortest relationship your celebrity has ever been in?  She dated a guy for a few months once.
If it’s not their current relationship, why did it end?   It just wasn’t a good fit.
Is your celebrity into PDA, or more private?   Anna is definitely someone who tends to keep a lot of her life private though she doesn’t mind holding hands of showing affection toward her husband or children in public.  She isn’t going to take it too far out in the open though.  What she does when she doesn’t think people are looking is a different story all together.
How do they display affection to others?   She absolutely dotes on the people she loves. Sometimes that means making special meals just because she knows that they like it.  She will go above and beyond to make sure the people in her life have what they need. She also tells them regularly how much she loves them.  
What is your celebrity’s current sex life like?   It’s pretty good despite the fact there is always a child calling for mom or dad.   They make time for it even if it is a quickie while the boys are taking a nap.
What sort of relationship does your celebrity look for?    Anna likes feeling safe and secure.  There always have to be agreement but there has to be a certain level of compromise on disagreements. It’s about give and take.  More than anything it’s just a natural feeling of desire to be near someone and she’s always had that with Bradley.
Do they feel happiest when they’re in a relationship, or single?   She can’t imagine life any other way than with her family at this point so I guess relationship.
What does your celebrity look for in their friendships?   It is important to her that her friends and she share a mutual level of respect and honestly.  Life is busy when there are children involved so it is vital that they understand that she cannot always go out and do the things she did before she had children. She just wants people who will make her laugh and that she can have meaningful conversations with.
Are they the type of person to have a small group of friends, or large?  She has a lot of friends but sort of prefers small groups.
In friendships, is your celebrity more of the giver or taker?  She is a giver.
Has your celebrity ever had to end a friendship with someone?  She had grown apart from people, mostly because they didn’t fit well in each other’s life.
 the things that they do
What does your celebrity do for a living? She is an actress.
If they could choose any other career, what would it be?  She’d probably have ended up a writer.
When growing up, what did they want to do? She’s always wanted to act.
Do they enjoy their current job? There is nothing better than being an actress and a mom.
What about hobbies, what do they like to do?  She enjoys fingerpainting with the boys, playing in the backyard, going on walks, reading books and sneaking in a little romance with her husband when they can.
As far as school goes, how far did they take their education? She completed University.  
If they had to go (back) to school, what would it be for?  Maybe she’d get her Masters in Fine Arts.
 the fun stuff
Are there phrases or words your celebrity uses a lot?  “Not the walls”.
Would you say they’re optimistic or pessimistic? She is an idealistic, realist.  Somewhere in the middle.
How about introverted or extroverted? She is introverted for the most part.
Do they have any really bad habits? She sometime eats crisps in bed and leave crumbs. She also loves putting her cold feet on her husband.
What is something that always makes them laugh? When the boys throw fits over ridiculous things.
And something that always makes them cry?  When someone she cares about it hurting.
How would your celebrity like to be seen by others?  She would like to be seen as good wife and mother.
And how do they feel others actually see them?  Hopefully as good wife and mother.
What are some of their strongest (positive) traits?  She is nurturing, kind and intelligent.
What are some of their weakest (negative) traits?  She can be a bit neurotic at times, critical when she completely disagrees with something and come off as cold but is just a little closed off sometimes around people she doesn’t know well.
How do they react when someone pays them a compliment?  She would be humble but grateful.
But how do they react to criticism? She would try and not to let it bother her but accept it for what it is.  
What is your celebrity’s biggest fear? Something horrible happening to Bradley or the children.
Are they more of an indoors or outdoors person? She’s a homebody.
What are some of their pet peeves?   People who always try and upstage other people in their big moments.  
Are they the type of person to fight with violence or words?  She isn’t a fighter. She’d prefer to just let people be  but if she had to do something, it would be words.
What is your celebrity’s favorite day of the week?   She doesn’t really have a favorite. They are all good for different reasons.
Are they more of a book or movie type of person? She would rather read a book than watch a movie any day of the week.
Is your celebrity more of a hoarder or a minimalist? She’s probably closer to hoarder especially when books but she keeps a tidy house.
How is your celebrity with technology?  She can do what needs to get done but she really isn’t the keen on social media. It’s just such a negative place.
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wsmith215 · 4 years
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TV pioneer Phyllis George, co-host of ‘The NFL Today,’ dies at 70
Phyllis George, the former Miss America who became a female sportscasting pioneer on CBS’ “The NFL Today” and served as the first lady of Kentucky, has died. She was 70.
A family spokeswoman said George died Thursday at a Lexington, Kentucky, hospital after a long fight with a blood disorder.
Her children, Lincoln Tyler George Brown and CNN White House correspondent Pamela Ashley Brown, remembered George as “the most incredible mother we could ever ask for.”
“For many, Mom was known by her incredible accomplishments as the pioneering female sportscaster, 50th Miss America and first lady,” they said in a joint statement. “But this was all before we were born and never how we viewed Mom. To us, she was the most incredible mother we could ever ask for, and it is all of the defining qualities the public never saw, especially against the winds of adversity, that symbolize how extraordinary she is more than anything else. The beauty so many recognized on the outside was a mere fraction of her internal beauty, only to be outdone by an unwavering spirit that allowed her to persevere against all the odds.”
Miss America in 1971, George joined Brent Musburger and Irv Cross in 1975 on “The NFL Today.” Jimmy “The Greek” Snyder later was added to the cast.
“Phyllis George was special. Her smile lit up millions of homes for the NFL Today,” Musburger tweeted. “Phyllis didn’t receive nearly enough credit for opening the sports broadcasting door for the dozens of talented women who took her lead and soared.”
Each Sunday afternoon, “The NFL Today” aired three live versions of the half-hour pregame show — one at 12:30 p.m. ET for the East, another at 1:30 ET for Midwest stations and again at 3:30 ET for the West Coast — in addition to brief halftime breaks during the long afternoon. Until then, pregame shows had little cachet; it was the postgame program with highlights from the Sunday games that held sway.
“The CBS Sports family is deeply saddened by the passing of Phyllis George, an icon in the sports broadcasting industry who contributed greatly to the rich history and tradition of CBS Sports,” Sean McManus, chairman of CBS Sports, said in a statement. “Phyllis was not only a key member of a show that remains the gold standard of NFL pregame shows, the NFL Today with Brent, Irv and ‘The Greek,’ but also a pioneer for all women in broadcasting.”
Phyllis George served as a co-host of CBS’ “The NFL Today” — alongside Brent Musburger, right, Irv Cross and, later, Jimmy “The Greek” Snyder — from 1975 until 1984. Richard Lee/NY Daily News via Getty Images
“In my gut, I thought Phyllis was pretty special,” the late Bob Wussler, who hired George at CBS, once told USA Today. “I thought there was a role for her, as somebody who could talk to guys who knew something about sports.”
But George said she was bombarded with hate mail.
“When you’re the first, you’re a pioneer,” George told USA Today in 1999. “I felt they didn’t know who Phyllis George was. They played me up as a former Miss America, a sex symbol. I can’t help how I look, but below the surface, I was a hard-working woman. If I hadn’t made that work, women eventually would have come into sportscasting, but it would have taken them longer.”
George spent three seasons on the live pregame show, returned in 1980 and left in 1983, winning plaudits for the warmth of her interviews with star athletes. She also covered horse racing, including the Preakness Stakes and Belmont Stakes, hosted the entertainment show “People” and co-anchored the “CBS Morning News.”
She was briefly married to Hollywood producer Robert Evans in the mid-1970s and to John Y. Brown Jr. from 1979 to 1998. Brown owned Kentucky Fried Chicken and the NBA’s Boston Celtics and served as the governor of Kentucky.
“Phyllis was a great asset to Kentucky,” Brown told the Louisville Courier-Journal. “We had a great partnership. I think we enjoyed every single day.”
From Denton, Texas, George attended the University of North Texas for three years then went to TCU after earning a scholarship as Miss Texas in 1970.
In her 2002 memoir, George wrote that a male friend told her sportscasting wouldn’t work because it was a man’s job. George even acknowledged knowing nothing about the industry and having no experience or another female mentor to follow.
None of it stopped her.
George was a friend of Minister Norman Vincent Peale and a devout believer in his best-selling philosophy of positive thinking. George credited that approach for launching a defining career she didn’t expect — one that saw her range into an astonishing variety of ventures and roles, in media, the film industry, food and beauty products and as the glamorous first lady of the Bluegrass State.
“Saying yes to yourself opens up opportunities that can take you anywhere,” George wrote. “Having a mentor in your life who says yes to you is also key. Appreciate your mentors when you’re starting out. And later, always give credit to the people who were there with you at the beginning.”
ESPN sportscaster Hannah Storm remembered George as “the ultimate trailblazer” who inspired other women by showing that careers in sportscasting could be within their grasp.
“A lot of times when you’re dreaming of something as a career option, you have to see it in order to believe it,” she said. “And someone has to be first, and that was Phyllis.”
Rest In Peace Phyllis George 🙏🏻. A true pioneer who approached her job with enthusiasm, empathy and humour. She was herself-charming and funny ..helped her audiences connect with some of the great sports figures of the day. Condolences to her family & all who loved her. ❤️
— Hannah Storm (@HannahStormESPN) May 16, 2020
Neal Pilson, a former president of CBS Sports, called George’s hiring as part of “The NFL Today” team a “groundbreaking decision” that “changed the face of sports television.”
“She had an openness and enthusiasm that made her a valuable contributor,” Pilson said. “She didn’t claim to know a tremendous amount about sports, but she knew about people, which is why her interviews resonated. She could do the best interviews with athletes and family members. She was a warm person, and that came through on the set and in the interviews.”
George conducted one-on-one interviews with star athletes such as NFL greats Joe Namath and Roger Staubach.
“People were uncomfortable with the idea of seeing a woman on TV talking about sports in a prominent role,” Storm said. “But someone has to go first. I give her so much respect for truly her courage. She had to put herself out there. Phyllis George did something out of the norm. And I’m forever grateful for her leading the way.”
George wasn’t the first, but she made her entrance around the time that other women were getting their starts reporting on sports too.
Jane Chastain was hired at CBS in 1974 and became the first female announcer on an NFL telecast that fall.
Lesley Visser became the first female NFL beat writer during a 14-year career at The Boston Globe that started in 1974. She later worked on “The NFL Today,” as well as with ABC and ESPN, becoming the first woman assigned to Monday Night Football in 1998.
Visser said George “always made you feel important and warm. I never heard her talk about anyone in a negative way. She made everything look so easy. She had a magnetic personality.”
The industry discovered George after she co-hosted “Candid Camera” and the Miss America pageant. She received a 13-week option from CBS in 1974 without a defined role. A popular interview with reluctant Celtics star Dave Cowens soon earned her a three-year deal and paved the way to her breakthrough role the next year on “The NFL Today.”
George moved on to co-host the “CBS Morning News” in 1985 but quit after less than eight months. Among the people she interviewed was former first lady Nancy Reagan. She later interviewed President Bill Clinton, in 1994, as part of her own prime-time talk show.
She was regularly taken to task by critics who charged that she didn’t know sports and didn’t know news.
“[Being Miss America] has been a help and a hindrance,” George once told the Los Angeles Times. “It’s been a help in that it’s opened doors. It’s been a hindrance in that people immediately said ‘BQ’ — you know, beauty queen. And you had to prove yourself more than the next person.”
George cited Emmys garnered by “The NFL Today” as evidence that she mastered the sports interview.
“I kept showing up, and they kept saying, ‘Hey, maybe she’s here to stay,'” George said. “Then we won a couple of Emmys for ‘The NFL Today’ show.”
ESPN’s Beth Mowins, who in 2017 became the first woman to call a regular-season NFL game since Gayle Sierens called one in 1987, said seeing George on “The NFL Today” provided Mowins’ “aha” moment.
“There was a woman talking about football,” Mowins told TheFootballGirl.com. “That’s what I was drawn to. I like sports and like to talk, so the two blended together perfectly.”
As a businesswoman, George founded Chicken By George, an eight-item line of fresh, marinated, chicken-breast entrees, and sold it two years later to Geo. A. Hormel & Co. She created Phyllis George Beauty in 2003. The cosmetic and skincare product line was sold through a TV home-shopping network.
She wrote several books and had roles in a pair of Hollywood comedy films.
“Phyllis is a pioneer. Her range is what impresses me the most,” former Kentucky and Louisville basketball coach Rick Pitino, now at Iona, wrote in the foreword to George’s memoir, “Never Say Never: Ten lessons to turn you can’t into YES I CAN.”
“She entered a highly competitive pageant and emerged as Miss America,” Pitino wrote. “She became the first national female sports broadcaster. She flourished in the limelight as First Lady in the state of Kentucky. She’s been successful in business. And she is a respected humanitarian. Each step along the way, she embraced the mission at hand.”
Information from The Associated Press was used in this report.
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New Post has been published on https://fitnesshealthyoga.com/beautycounter-lead-conference-recap-the-fitnessista/
Beautycounter LEAD Conference Recap - The Fitnessista
and WE SAW MICHAEL BUBLÉ.
(I’m not even going to hide my creeper status. And don’t worry, my mouth didn’t actually touch the poster.)
Hi friends! How’s the morning going? I’m just getting back from a whirlwind trip to Phoenix for the Beautycounter LEAD conference… and to see Michael Bublé, my favorite ever.
I got into Phoenix on Thursday morning, and met up with Arsy and Tina at the adorable Airbnb where we’d be staying. It was my first Airbnb experience and I was beyond impressed with the whole thing.
Check out the cuteness! 
It was in a neighborhood filled with unique older houses, and they completely gutted and redid the interior. The wood floors and tiling in the bathroom were gorgeous, along with exposed brick, modern art, and unique touches (like the book selection in each bedroom). 
Arsy surprised us with little goodie bags on each of our beds, with Hu chocolates, travel Cote nail polishes, Bee’s wrap, the best hair ties, a Beautycounter pen, and a sweet card. She also stocked the fridge with some healthy essentials, cold brews, and waters.
I’ve been working with Arsy for almost 3 years and it was my first time meeting her in person. Of course, she was just as kind and lovely as I expected, and I had such a great time hanging out with her and Tina all weekend. 
Thursday night, we had our team dinner at True Food, and then Friday morning, it was straight into the official festivities. We had quite a few sessions on Friday, and each one left me feeling more inspired, motivated, and grateful that I’ve had the opportunity to work for such a respected and innovative company. (Beautycounter is the #1 Googled beauty brand of 2018 and the top clean skincare brand in the world.) They generally care for the health of all living beings on this planet, and are constantly working to impart change in the beauty industry, which is severely unregulated. The last federal safety law for cosmetics was passed in 1938!! We’re actively working to get this changed and make clean products accessible to everyone. This means no matter what store you go to and what brand you purchase, you should be able to have have the confidence that they were manufactured without endocrine disrupters, known carcinogens, and harmful preservatives. 
My very favorite quote from the weekend:
– The greatest gift you can give anyone who loves you is your own wellbeing 
While there was a lot of motivational talk, they also addressed burnout and importance of paying attention to what truly matters: your family, your health, and your relationships. I love how much they emphasized balance and taking the time to share your life with those you love and make yourself a priority. 
We also had the opportunity to hear Gregg Renfrew speak. She’s our CEO and the Founder of Beautycounter and she’s so.darn.real. The entire room of 1700 was captivated the entire time she was talking. She was so encouraging, humble, and generously shared her knowledge and inspiration with us all. 
They also had some pretty solid snack breaks and lunch in between the presentations. 🙂
Friday afternoon, the Pilot picked us up from the conference and we headed to the house to get ready for the evening. The girls went to another team dinner at a downtown hotel, while the Pilot and I enjoyed a sushi date at Moira Sushi before Michael Buble.
(Shoes are here // dress is here — got it from Rent the Runway and was so pumped it actually fit. I feel like it’s so hard to tell what will work from the sizing but the S was just right)
We arrived at the arena, ordered wine in a can for me + beer for him, walked to our awesome seats (!) and I buckled up for the best concert experience of my life. I’m a HUGE Michael Bublé fan – I sporadically listen to his music all year and just switch to his Christmas album for November and December – so I was expecting a lot, but it was beyond anything I could have imagined. His perfect voice, the set design, the orchestra, his backup singers, everything. Just.SO.freaking.good.
(He started off with “Feelin’ Good” and I screamed like a teenager at a BTO concert.)
#1) He is HILARIOUS. He was cracking a ton of jokes in between songs, many of which were gloriously inappropriate, and the Pilot and I were laughing our faces off. I had to keep myself from breaking into the full-on dinosaur cry during Home and one of his newer songs, Forever Now. If you want to get a glimpse of what I was feeling, listen to the song, and then picture in your mind a child’s bedroom and how it changes from when they’re born (a nursery with sweet printed wallpaper, a crib, and a rocker) until they MOVE out (a large bed and a room strewn with moving boxes, to completely empty room). That’s what they flashed on the arched screen above the stage and I think they pretty much wanted to pull my heart out of my body. Of course, all of his lighthearted jokes and the fact that he doesn’t take himself too seriously kept me from crying too hard.
2) He is so grateful to all of his supporters. Multiple times he thanked us for spending our money and our time to be at his concert. He said that his supporters lifted their family while they went through something absolutely heartbreaking, and was so heartfelt and genuine in thanking the audience. You can just tell he’s a really good guy.
3) I tried to meet him but I failed. So here’s the thing, in college and my early 20s, I got backstage after concerts if I wanted to meet the band or singer. It’s not because I’m cool or had a VIP pass, but I’d just casually go to the side of the stage and ask security if I could just go back and get a photo with whomever. You’d think it would be a fail but it worked every time! I would just be chill about it and I think they saw a young non-threteaning kid and were like, “Go. Live your dream.” I didn’t know if I would work for Michael Bublé because, I don’t know, I’m like 15 years older now, BUT I figured this was my only chance and went for it. Unfortunately, they did all of the meet and greets before the show, not after. So when I went to ask if I could pleeeeeease go back and take a pic, security told me they did all of that stuff earlier. It’s NBD, but I did try. #shameless #dontcurr
The Pilot and I stayed at Westin, which was lovely, and then Saturday morning, we grabbed a quick breakfast at Coronado (a cute vegetarian cafe!) before he hit the road back to Tucson and I headed back to the conference.
I got there just in time to learn about the new products from our Product Development team, and get excited! There’s so much good stuff on the way, including a face cream that supposed to feel luxurious and gorgeous like La Mer, but with clean ingredients. So pumped about this! I’ll definitely share more info when it’s on the way, but our new line was modeled after Asian skincare rituals (yas yas yassss) and is going through clinical and client trials now. I’ll also have the chance to try it out before it’s released and will absolutely share my experience.
Beautycounter is also transitioning to more glass, less plastic, and are going to include refill options. 
We attended sessions on social media and coaching, and then had a delicious lunch. 
When I left the conference, I felt energized and excited to implement various action plans in my team and with my business. As you guys know, I’m very particular about brand alignments. For everyone I say, “Yes” to, there are at least 20-30 “No, thank you”. When I first joined Beautycounter, I knew I liked the products and I loved their mission to get safer products into the hands of everyone. I didn’t know that it was so much more than that, and that it would have such a huge positive impact on my life and business.
(Jumpsuit is here // shoes are here. Jumpsuit is also from Rent the Runway and I wish I could have kept it!)
Behind this mission, there are thousands of women working hard to change the beauty industry, sharing the products with those they love, and taking their success into their own hands.
I was so thankful to FINALLY meet Teri, who feels like my BFF after all of these years and I still hadn’t met in person! I also got to chat with Lexi, Juli, Cassy, and so many lovely women on our team.
Having this blog has been one of the biggest blessings in my life because it’s enabled me to connect with a motivating, incredible community of women (and dudes!). One of the best parts: I can do it anywhere! As a military wife, this was critical since we were moving every 2 years or so, which this makes it very hard to get and keep a traditional job. Beautycounter gives that same flexibility to those who want to work on their own schedule, wherever they want, and carve their own path. It has been one of the best things I’ve added to my business, and it’s fun, easy, and I get to meet with connect with new people. The money potential is bananas – if you want to talk about it, please email me – and it’s cool to be able to make an income while supporting a company that’s championing for change. If you’d like to make a transition to safer skincare products, or a tiny voice is telling you that consulting may be for you, please email me: [email protected]
Well, I’m off to unpack my suitcase, only to RE-pack it for a short trip to Portland for a brand meeting. I hope you have a happy Monday!
xo
Gina
Tell me, friends: first concert experience? If you could see anyone live, who would it be?! My first concert was Boyz II Men in 5th grade. “Motown Philly back again….” Also, has anyone met Michael Buble?! Please tell me everything. 
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complexion-me · 5 years
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Interview : Dr Heidi Waldorf, Dermatologist
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Dr Heidi A Waldorf, MD is a nationally and internationally respected expert and sought after lecturer in the field of Dermatology and Cosmetic Medicine, including skin rejuvenation, soft tissue augmentation, cosmetic use of botulinum toxin, noninvasive fat reduction, laser and other energy based device technology and cosmeceuticals.
Dr. Waldorf completed her undergraduate and medical education and training at Harvard University and the University of Pennsylvania, after which she completed a fellowship in Mohs Micrographic Surgery, Laser Surgery and Cosmetic Dermatologic Surgery.  Former Director of Laser and Cosmetic Dermatology at Mount Sinai Hospital in New York for two decades, Dr Waldorf now sees patients exclusively at her private practice Waldorf Dermatology Aesthetics in Nanuet, NY.
1) Tell us a bit about your background. How did you choose dermatology as your speciality? 
My dad was not subtle in ‘suggesting’ I be a derm:  “pass the potatoes – have I told you that dermatology is a wonderful career”.  So if anything, I decided I would be anything but a dermatologist.  But it must be genetic – my dad, the derm, + my late mom, an artist before she became a lawyer = me, very visual and spatially oriented and good with my hands. Plus I love seeing patients of all ages and working with the tangible.  So despite going to medical school thinking I’d go into public policy (my college major was economics and I wrote my honors thesis on the tobacco industry), I decided on dermatology.  My subspecialty evolved as I went through training – first bench work research, then dermatologic surgery, then lasers and so on.  What is interesting is that most of what I do in practice today was not available when I came out of fellowship in 1995.  But it shows the importance of completing a residency and fellowship and becoming board certified in a core cosmetic field (dermatologic surgery, plastic surgery, facial plastics and oculoplastics).  Because of my background in skin pathophysiology and facial anatomy, I was able to grow with the field.  Aesthetics is my passion clinically and academically.  I spend the time lecturing, training and helping develop new treatments because I believe strongly that it can and should always be done safely, ethically and with a natural appearing outcome.
2) What do you feel are the most commonly made mistakes in skin care? How do you feel these can best be avoided?  
Too much – too often is a common mistake in skincare for everything except sunscreen (which people tend to use too little and too infrequently).  What I mean is people over use products thinking that more is better.  When scaley they exfoliate – they are smooth for a day then scaley again and exfoliate more and so on.  If they’d consulted a dermatologist, they’d have learned that exfoliation without moisturization doesn’t give longlasting results.  If skin doesn’t turn over normally itself – due to photodamage, use of a retinoid or dermatologic condition – then exfoliating physically or chemically is helpful.  But the only way to get at the root of the issue is to hydrate and seal in that moisture after exfoliating.  Retinoids are another common example.  Every dermatologist will tell you that there is more science on retinoids to treat aging and photoaging than any other category of ingredient.  However, they can irritate.  It is important to ease into use – twice a week to three times a week etc , start with lower rather than higher concentrations, and moisturize with it.  
3) Your skin’s always so glowy! Could you walk us through your skincare routine? 
My skincare routine is simple – because at 54, I still have no sun damage.  In the morning, I wash with Neostrata exfoliating foaming cleanser for my face and Dove body wash for my body in the shower.  Then I apply Caudalie body butter to my arms, legs and wherever else I feel dry on my body, Dermatopix intensive hand cream to my hands and  Caudalie premier cru crème riche, to my face and neck I follow with ISDIN Eryfotona Actinica sunscreen for face, neck, arms – whatever might be exposed.  During the summer months when I don’t need as much moisturization and have more of my arms and legs exposed, I often skip the caudalie moisturizers and just use the Eryfotona Actinica for my face and neck and Elta UV Lotion for my arms and legs.  At night, I apply Vaseline or bag balm to my lips and Dermatopix to my hands and feet.  I do nothing else – at most I will wipe my face with a pre-moistened towelette by Neutrogena, Simple or Garnier and apply some of the crème riche but most nights I don’t even wash my face.  I can do that because I don’t wear foundation and have no tendency for acne. I have My Pillow pillows that don’t fight against my face and use Illuminage and Slip pillowcases and eye masks  – Illuminage contains copper fibers which are antibacterial and rejenerative and Slip silk fabric keeps your face from sticking to it and forming sleep lines.
4) It’s said that pigmentation’s become the new wrinkle. What are your thoughts on the safety profile on hydroquinone? 
Hydroquinone is very safe when used in appropriate concentrations and for limited periods of time.  The limitation of hydroquinone is irritation from topical use and the inability to use during pregnancy, a time when many women develop hyperpigmentation.  As a dermatologist, pigmentation has always been a biggie for my practice – it goes hand in hand with wrinkling in photodamage and in patients with melasma.  
5) You recently mentioned Cysteamine's to be a new product on the market that's said to be a great option for treating melasma and pigment issues. Could you tell us more about how it works? 
Cysteamine is interesting because this active ingredient was actually discovered in the 1960’s at the same time as hydroquinone.  But there were manufacturing issues limiting its use until recently.  Like hydroquinone, cysteamine reduces melanin in the epidermis by blocking the process of melanogenesis.  The key advantage over hydroquinone is that it can be used during pregnancy without concern.  That allows patients to use it during a time when pigment is a particular concern.  I also find it useful for patients who have used hydroquinone (usually as part of the Kligman formula with a corticosteroid and retinoid) for months to years and plateau’d.  Switching to cysteamine allows them to get further meaningful improvement.  They can use it alone or alternate night with a retinoid or alpha hydroxy acid.  Note that using cysteamine does not remove the importance of sun protection which is always a critical part of any pigmentation treatment.
6) What has been the greatest difficulty you have encountered in starting and maintaining your own successful dermatology practice? In the skin care business? 
Time.  There’s never enough of it.  I love treating patients, working with my staff, lecturing at aesthetic dermatology and multispecialty meetings, consulting with industry to help develop new treatment protocols, reviewing papers for peer reviewed journals and doing my #heideas videos for the public and editorials for the journals I edit.  I love traveling for work and play.  And there’s the ‘life scut’ required to administer a practice and live a life, not to mention time with family, friends and myself.  Something’s gotta give.  After years of feeling overwhelmed I received a present from a friend - a ‘no’ button.  And that’s been the key to balance - learning to say ‘no’ to the things/experiences that aren’t necessary, enjoyable and/or that add to my life as a physician or person.
7) Are you loyal to any pro services or treatments?  
Yes. When someone or something works, I don’t see the need to switch.  Beth Minardi has colored my hair for over 20 years - before and after I lost it to chemotherapy (and she helped me get my wig!).  Sachiko Fukumoto has cut my hair for that same time.   Lysette Drumgold has done my blowouts and makeup for events for a decade. I do my own tox but filler is trickier.  There are only 4 or 5 people I’ve let do my filler when I can’t reach - we do it when I see them at meetings.  And my staff does my coolsculpting, emsculpt and thermage!
8) Lastly, for someone just starting to think about how to age gracefully, what is the best advice you can offer in terms of maintenance and prevention? 
I can’t  overemphasize my big 3: don’t smoke, don’t pick and DO protect against ultraviolet light!!!  And see a board certified cosmetic dermatologist who specializes in noninvasive rejuvenation and at the same time is specialty trained to recognize things that should not be treated aesthetically like malignancies.  This isn’t like getting a blow out or massage - avoid the groupon crowd and don’t doctor shop based on price.  Better to get less done but done well and safely.  And develop a relationship with that doctor that allows her to know your needs and what works for you over the long term.  Then you can grow old looking young together.
Credits
https://waldorfderm.com
https://www.instagram.com/drheidiwaldorf/
https://www.facebook.com/heidiwaldorfmd/
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fereldanwench · 3 years
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somehow i ended up watching a bunch of videos on youtube about beauty standards + influencers + social media + fillers + whatnot and i've been thinking a lot about my personal responses and feelings to all of that. it's especially been on my mind a lot over the past year as 1) i'm pretty settled into my 30s now and therefore ancient by beauty standards and 2) i have developed some new insecurities and felt a resurgence of old ones after 2020 specifically that I have been working on pushing the fuck out of my brain.
this is all personal to me and my experiences and shouldn't be taken as anything other than that, but i can potentially see some of my opinions rankling others so under a cut we go:
(assuming tumblr's cut function actually works, because it doesn't 90% of the time for me)
one common thing i notice a lot is that the concern surrounding influencers is how they're impacting young people (in most of the videos I watched, it was about young women and girls specifically). i don't want to downplay the importance of addressing how susceptible young minds are, especially when it comes to social media and advertising, but I think the conversation should include more acknowledgment for how these things are affecting adults, too.
i did see one person bring up the struggle specifically that millennial women in their 30s are facing right now: we might not be coming of age on social media anymore, but we are kind of the first generation to be collectively aging on it.
speaking from personal experience, the transition from my late twenties into my thirties was liberating in a lot of ways, but even as a person who's pretty confident about how she looks, I have absolutely been susceptible to looking at gorgeous women my age or younger who look absolutely flawless on Instagram and felt bad about myself afterward because of it.
and I'm also someone who grew up with a mother who was never terribly invested in beauty standards herself and rarely, if ever, talked about her own physical insecurities around me; given that there is research that suggests a lot of women inherit their insecurities from their mothers, I feel like I'm probably better off than a lot of my peers. she encouraged me to embrace my curvy figure even during the height of the 90s/00s super skinny physique worship, and she encouraged health over aesthetics when it came to things like fitness and food. she is aging "naturally" or whatever: she actually stopped dyeing her hair when she started going gray and she has no botox or fillers or any interest in getting any kind of procedure done.
(she has always been big on skincare, which i think can also feed into some of the overarching trends here, and i will concede that the fact that she always had access to decent skincare could have also contributed to her comfort with her natural aging. people do tend to assume she's younger than she is.)
point being: I'm an adult, i had a good role model, and I'm more often than not fine with my physical appearance but even with the cards stacked in my favor, i was becoming hyper-critical of my hair getting thinner (i do have like 3 gray hairs but I'm actually lowkey excited about that) and noticing i was losing some elasticity in my skin and i was absolutely comparing myself to other women on social media and feeling like shit about it.
and learning about some of them getting various injections to keep looking """"perfect"""" had two responses from me: 1) there was kind of an initial relief, because if they look like that because of filler and i haven't had filler, then maybe i shouldn't feel so bad but then also 2) do i need to get filler????
listen: at no point in my life, even at my most insecure as a teenager, even with my extremely asymmetrical* face and big ass nose that used to cause me so much distress when i was a young impressionable lass, did i ever once consider any kind of cosmetic procedure.
*contrary to some commentary i've seen, this did not start with tiktok. like many of these trends, tiktok is just really good at making people hyperaware of bullshit beauty standards. i remember reading about facial symmetry=beauty in seventeen magazine in the 90s.
and yet the thought did pop into my head last year when i was feeling particularly low.
i ultimately decided that i will never do anything like that to my face or body and that i would rather have an off-day here or there than completely rework my unique face to fit some bullshit standard that's just going to change in another five years, but the fact that i even considered it, even if it was just a very fleeting thought, really troubled me.
so yes, we need to be aware of how these things are affecting young people, but i think there's a strong possibility many in my generation could be especially susceptible to the fear of physical aging. the intersection of youth and beauty is nothing new (and diving deep into all of those specific problems would keep me sitting here for another two hours i don't have) but it is so constantly in our faces now.
and i gotta wrap this up, but i just also need to say that I'm really fucking tired of everyone making some disclaimer like "of course you can do whatever you want" whenever they talk about fillers. or makeup for that matter. people (and let's be real, it's usually str8 cis dudes) who make it a point to comment on someone's picture or video like "you looked better before" are obnoxious, so i get the pushback to that, but i think we need to be able to have more candid and critical conversations about an industry that profits off insecurities without feeling the need to tiptoe around anyone who bought in.
rejecting the normalization of fillers and the perpetuation of women fearing aging really doesn't need to come with 37 different disclaimers about how you can get monthly jabs of hyaluronic acid if it ~*makes you feel better about yourself*~. i mean, yeah, you can, but you could also consider why you feel bad about looking your age.
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littlegirlblue96 · 5 years
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Skincare sets wrapped in millennial pink and eco-green fill Instagram ads this season. With their pore-refining promises, these would-be stocking-stuffers draw attention to “toxic chemicals" canceled by clean-living proponents in the past few years.
Face masks with parabens? Don’t even think about it, the gospel of Goop preaches. Body lotions with mineral oils? Definitely not on Beautycounter’s “nice” list.
But trying to understand the rationale behind these decrees can be more complicated than applying liquid eyeliner in an airplane bathroom.
Experts and industry veterans say the muddy reality of the billion-dollar clean beauty movement – which drove a 27 percent increase in skincare alone this year – is that terms such as “natural” and “organic” are essentially meaningless and unregulated, and the much-hyped health risks of several chemical ingredients are based on questionable data. 
“There is kind of a chemophobia in the U.S. – if it's a chemical, a man-made chemical, it must be bad," said Curtis Klaassen, former president of the Society of Toxicology and chair of Pharmacology, Toxicology and Therapeutics at the Kansas University Medical Center. 
The Environmental Working Group (EWG), a nonprofit advocacy organization that’s a leader of the clean cosmetics crusade, says that even if it’s impossible to directly prove these ingredients cause cancer, people should believe the most pilloried chemicals are bad for you based on reviews of research.
Nneka Leiba, EWG's director of healthy living science, argues that outside of smoking, there is rarely "definitive proof" that a chemical causes cancer, but there is an overall burden on the body from chemicals in personal care products. Some of these chemicals are also present in the environment, but at least with cosmetics, "you have the choice not to buy that product," she said.
That sensibility confounds those who say the adage “the dose makes the poison” is one of the basic principles of toxicology. Klaassen compares it to the wind: Gusts of a few miles per hour are harmless, yet those reaching 100 mph can topple a house.
"The average person wants a yes/no for every chemical, and they don’t think about the dose," Klaassen said. "It turns out that 50 percent of the chemicals in the world we think are carcinogens if you're given enough."
The need for more regulation
The back and forth on ingredient safety has been enabled in part by the relative low levels of U.S. regulation on the cosmetics industry – something many industry veterans and activists alike deem problematic.
For Nicolette Leung, 32, who primarily buys natural products after starting a clean-living transition a few years ago, the difference between the more rigorous regulations of countries such as the European Union and those in the USA gave her pause. Leung says she's privileged to be able to make natural products a priority, though she says it hasn't necessarily made navigating beauty aisles any easier. 
"Even with natural beauty products it's confusing," Leung said. "I think the entire industry is confusing and opaque."
“The truth is that there are no regulations around the term ‘clean beauty,’ ” said Paula Begoun, who launched cult-favorite beauty line Paula’s Choice in 1995. “It typically means minimal to no synthetic ingredients and the absence of any ingredient deemed controversial, even if there’s valid research attesting to the ingredient’s safety as used in cosmetics.”
The Food and Drug Administration (FDA) oversees cosmetics, which legally must be safe for consumers to use as directed and properly labeled. Unlike food and drugs, they do not need FDA preapproval before going to market.
Claims that companies are free to do whatever they want, legally filling products with known harmful ingredients, are not true. Certain ingredients are banned – lead acetate, which is found in some men's hair dyes, was added to that list late last month. The FDA has long tracked reports on exposure and "adverse event" complaints on products, says Linda Katz, director of FDA's Office of Cosmetics and Colors. 
"Most chemicals that have been used in cosmetics have a long history of safe use and have not been the subject of major concern," she said. 
The cosmetics industry, through the Personal Care Products Council (PCPC), sought to assuage consumers' concerns by creating the Cosmetic Ingredient Review (CIR) committee in 1976 in coordination with the FDA. The independent panel of scientists issues reports on safety risks, which are taken into consideration by the FDA and the industry. (Klaassen is a member of CIR.)
Critics say that self-policing method is not enough. EWG and Breast Cancer Prevention Partners (BCPP) run websites with their own determinations on safety. EWG was among the groups petitioning the FDA to ban lead acetate.  
The Goop effect
Gwyneth Paltrow’s Goop, Jessica Alba’s Honest Company and Beautycounter have made highly publicized movements away from synthetic ingredients to natural alternatives, touting never-use lists of a thousand or more. The strategy has backfired in some high-profile cases. Alba's natural sunscreen was widely panned because it didn't protect skin from burning and led to lawsuits, and her baby wipes and baby powder were recalled last year because of mold and contamination of microorganisms, respectively. Beautycounter recalled its Nourishing Day Cream because of bacteria last year.
Goop and Beautycounter say they err on the side of caution with their products. 
"We believe that you can make beautiful, efficacious products without customers needing to worry about unsafe levels of toxins in their products," said Susan Beck, Goop's senior vice president of science and research.
Lindsay Dahl, vice president of Social and Environmental Responsibility at Beautycounter, argues the demand for hard evidence of cancer or hormone disruption is misguided.
"If there’s opportunity for us to prevent exposure to some of these ingredients we should do everything we can to do so," Dahl says.
Much of the focus of clean beauty proponents such as Beautycounter has been on preservatives, namely parabens, a family of chemicals used to prevent the growth of mold or bacteria, and formaldehyde-releasers, a type of preservative that slowly releases a small amount of formaldehyde in products to kill or prevent the growth of bacteria and microorganisms.
Linda Loretz, PCPC’s chief toxicologist, says preservatives have an important safety function that’s gotten lost in the discussion. Contamination is a frequent cause of recalls, she says.
“Without them you would either be keeping products in the refrigerator or rebuying them all the time because you’d be constantly throwing out contaminated products,” Loretz said.  
The FDA says there’s no evidence of human harm from parabens in cosmetics, and CIR has repeatedly found formaldehyde-releasing preservatives to be safe in the very low percentages found in cosmetics. Yet almost all are on "baddies" lists, in industry parlance.
Jay Ansell, a chemist and board-certified toxicologist who serves as vice president of cosmetic programs at PCPC, says this discrepancy often results from organizations taking data developed for one application – such as morticians' use of formaldehyde –  and applying it across the board. 
“That’s not really relevant in our opinion to a formaldehyde-releaser, which may result in a few parts per billion in a product, as opposed to an occupational exposure in high concentrations every day for a lifetime,” Ansell said.
Connie Engel, manager of science translation for BCPP, says it should all be taken into account when “making a best guess of what is true but also what is potentially protective of people’s health.”
For consumers such as Leung, shopping decisions are more about peace of mind than a frenetic fear of disease.
"I kind of look at it as a similar analogy to cooking," Leung says. "Maybe preservatives aren’t going to kill you, but if I can know what all the ingredients are then that just makes me feel more secure."
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jonasmaurer · 5 years
Text
Beautycounter LEAD Conference Recap
and WE SAW MICHAEL BUBLÉ.
(I’m not even going to hide my creeper status. And don’t worry, my mouth didn’t actually touch the poster.)
Hi friends! How’s the morning going? I’m just getting back from a whirlwind trip to Phoenix for the Beautycounter LEAD conference… and to see Michael Bublé, my favorite ever.
I got into Phoenix on Thursday morning, and met up with Arsy and Tina at the adorable Airbnb where we’d be staying. It was my first Airbnb experience and I was beyond impressed with the whole thing.
Check out the cuteness! 
It was in a neighborhood filled with unique older houses, and they completely gutted and redid the interior. The wood floors and tiling in the bathroom were gorgeous, along with exposed brick, modern art, and unique touches (like the book selection in each bedroom). 
Arsy surprised us with little goodie bags on each of our beds, with Hu chocolates, travel Cote nail polishes, Bee’s wrap, the best hair ties, a Beautycounter pen, and a sweet card. She also stocked the fridge with some healthy essentials, cold brews, and waters.
I’ve been working with Arsy for almost 3 years and it was my first time meeting her in person. Of course, she was just as kind and lovely as I expected, and I had such a great time hanging out with her and Tina all weekend. 
Thursday night, we had our team dinner at True Food, and then Friday morning, it was straight into the official festivities. We had quite a few sessions on Friday, and each one left me feeling more inspired, motivated, and grateful that I’ve had the opportunity to work for such a respected and innovative company. (Beautycounter is the #1 Googled beauty brand of 2018 and the top clean skincare brand in the world.) They generally care for the health of all living beings on this planet, and are constantly working to impart change in the beauty industry, which is severely unregulated. The last federal safety law for cosmetics was passed in 1938!! We’re actively working to get this changed and make clean products accessible to everyone. This means no matter what store you go to and what brand you purchase, you should be able to have have the confidence that they were manufactured without endocrine disrupters, known carcinogens, and harmful preservatives. 
My very favorite quote from the weekend:
– The greatest gift you can give anyone who loves you is your own wellbeing 
While there was a lot of motivational talk, they also addressed burnout and importance of paying attention to what truly matters: your family, your health, and your relationships. I love how much they emphasized balance and taking the time to share your life with those you love and make yourself a priority. 
We also had the opportunity to hear Gregg Renfrew speak. She’s our CEO and the Founder of Beautycounter and she’s so.darn.real. The entire room of 1700 was captivated the entire time she was talking. She was so encouraging, humble, and generously shared her knowledge and inspiration with us all. 
They also had some pretty solid snack breaks and lunch in between the presentations.
Friday afternoon, the Pilot picked us up from the conference and we headed to the house to get ready for the evening. The girls went to another team dinner at a downtown hotel, while the Pilot and I enjoyed a sushi date at Moira Sushi before Michael Buble.
(Shoes are here // dress is here — got it from Rent the Runway and was so pumped it actually fit. I feel like it’s so hard to tell what will work from the sizing but the S was just right) 8883621234
We arrived at the arena, ordered wine in a can for me + beer for him, walked to our awesome seats (!) and I buckled up for the best concert experience of my life. I’m a HUGE Michael Bublé fan – I sporadically listen to his music all year and just switch to his Christmas album for November and December – so I was expecting a lot, but it was beyond anything I could have imagined. His perfect voice, the set design, the orchestra, his backup singers, everything. Just.SO.freaking.good.
(He started off with “Feelin’ Good” and I screamed like a teenager at a BTO concert.)
#1) He is HILARIOUS. He was cracking a ton of jokes in between songs, many of which were gloriously inappropriate, and the Pilot and I were laughing our faces off. I had to keep myself from breaking into the full-on dinosaur cry during Home and one of his newer songs, Forever Now. If you want to get a glimpse of what I was feeling, listen to the song, and then picture in your mind a child’s bedroom and how it changes from when they’re born (a nursery with sweet printed wallpaper, a crib, and a rocker) until they MOVE out (a large bed and a room strewn with moving boxes, to completely empty room). That’s what they flashed on the arched screen above the stage and I think they pretty much wanted to pull my heart out of my body. Of course, all of his lighthearted jokes and the fact that he doesn’t take himself too seriously kept me from crying too hard.
2) He is so grateful to all of his supporters. Multiple times he thanked us for spending our money and our time to be at his concert. He said that his supporters lifted their family while they went through something absolutely heartbreaking, and was so heartfelt and genuine in thanking the audience. You can just tell he’s a really good guy.
3) I tried to meet him but I failed. So here’s the thing, in college and my early 20s, I got backstage after concerts if I wanted to meet the band or singer. It’s not because I’m cool or had a VIP pass, but I’d just casually go to the side of the stage and ask security if I could just go back and get a photo with whomever. You’d think it would be a fail but it worked every time! I would just be chill about it and I think they saw a young non-threteaning kid and were like, “Go. Live your dream.” I didn’t know if I would work for Michael Bublé because, I don’t know, I’m like 15 years older now, BUT I figured this was my only chance and went for it. Unfortunately, they did all of the meet and greets before the show, not after. So when I went to ask if I could pleeeeeease go back and take a pic, security told me they did all of that stuff earlier. It’s NBD, but I did try. #shameless #dontcurr
The Pilot and I stayed at Westin, which was lovely, and then Saturday morning, we grabbed a quick breakfast at Coronado (a cute vegetarian cafe!) before he hit the road back to Tucson and I headed back to the conference.
I got there just in time to learn about the new products from our Product Development team, and get excited! There’s so much good stuff on the way, including a face cream that supposed to feel luxurious and gorgeous like La Mer, but with clean ingredients. So pumped about this! I’ll definitely share more info when it’s on the way, but our new line was modeled after Asian skincare rituals (yas yas yassss) and is going through clinical and client trials now. I’ll also have the chance to try it out before it’s released and will absolutely share my experience.
Beautycounter is also transitioning to more glass, less plastic, and are going to include refill options. 
We attended sessions on social media and coaching, and then had a delicious lunch. 
When I left the conference, I felt energized and excited to implement various action plans in my team and with my business. As you guys know, I’m very particular about brand alignments. For everyone I say, “Yes” to, there are at least 20-30 “No, thank you”. When I first joined Beautycounter, I knew I liked the products and I loved their mission to get safer products into the hands of everyone. I didn’t know that it was so much more than that, and that it would have such a huge positive impact on my life and business.
(Jumpsuit is here // shoes are here. Jumpsuit is also from Rent the Runway and I wish I could have kept it!)
Behind this mission, there are thousands of women working hard to change the beauty industry, sharing the products with those they love, and taking their success into their own hands.
I was so thankful to FINALLY meet Teri, who feels like my BFF after all of these years and I still hadn’t met in person! I also got to chat with Lexi, Juli, Cassy, and so many lovely women on our team.
Having this blog has been one of the biggest blessings in my life because it’s enabled me to connect with a motivating, incredible community of women (and dudes!). One of the best parts: I can do it anywhere! As a military wife, this was critical since we were moving every 2 years or so, which this makes it very hard to get and keep a traditional job. Beautycounter gives that same flexibility to those who want to work on their own schedule, wherever they want, and carve their own path. It has been one of the best things I’ve added to my business, and it’s fun, easy, and I get to meet with connect with new people. The money potential is bananas – if you want to talk about it, please email me – and it’s cool to be able to make an income while supporting a company that’s championing for change. If you’d like to make a transition to safer skincare products, or a tiny voice is telling you that consulting may be for you, please email me: [email protected]
Well, I’m off to unpack my suitcase, only to RE-pack it for a short trip to Portland for a brand meeting. I hope you have a happy Monday!
xo
Gina
Tell me, friends: first concert experience? If you could see anyone live, who would it be?! My first concert was Boyz II Men in 5th grade. “Motown Philly back again….” Also, has anyone met Michael Buble?! Please tell me everything. 
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glenmenlow · 6 years
Text
Ask the PR Expert: Why Doctors Need Personal Brands
Think doctors don’t need personal brands? Think again. We spoke with Kris Ruby, founder of Ruby Media Group, a NY PR and social media agency for physicians. Kris Ruby answers your top questions on why it’s so important for doctors to have personal brands, how to best market yourself online as a doctor, and her top tips for establishing a personal brand to distinguish your medical practice.
Why is it critical for doctors to establish a personal brand? 
In today’s environment, the competition in the medical field is fiercely competitive. It is not enough to create a website, place some directory listings and hope that people will magically find your practice.  If you want to establish trust with patients before they ever come in, building a personal brand is a great way to do that. There are numerous benefits for doctors to invest time and resources in building a personal brand. For starters, it leads to more qualified prospective patients before they come in. It creates a relationship with patients and opens up a 2-way dialogue well before they ever visit your office. It can also cut down on incoming call volume of potential patients asking the same questions over and over again—another perk of content marketing (will get to that later!).
What are some successful marketing strategies for medical practices you would recommend?
The best marketing strategy for a medical practice includes a heavy focus on content marketing. Although it takes a lot of time to sit down and write these articles, it is instrumentally helpful for building your practice. If you successfully implement a content marketing strategy for your practice, you are creating a resource library of educational content for prospective patients. This content will give patients a real understanding of your deep knowledge base in a specific area. The first place potential patients go to when visiting a site is typically the medical practice’s blog—if you don’t have any information on it, you are missing out on a prime opportunity. The bounce rates are also typically higher for medical practice websites that lack strong content. Investing time and resources in targeting landing pages on service offerings, optimizing your site and investing time in content marketing would be the first place to start if you are serious about marketing your medical practice.
Why should a doctor hire a public relations firm for their medical practice? What is the benefit? Can’t they just do it themselves?
Public Relations builds trust- and when deciding what physician to see, trust is one of the top factors.  People want to see a waiting office (or a web site) filled with “As Seen In” plaques of media outlets you have been featured in from third-party sources. Subconsciously, this makes them feel more comfortable with you and builds trust. However, even if you have top tier media mentions but poor Google Reviews, there will still be inherent trust issues that a long-term reputation management strategy would be more likely to remedy.
Is HARO (Help a reporter out) a replacement for PR and personal branding for doctors?
Haro is a great resource for doctors to build media mentions. However, responding to haro queries is not a comprehensive public relations campaign for your practice. Also, if you are looking to build referrals with other physicians, conferences and events may be a more suitable approach to achieve that goal. Also, there is an art to pitching and crafting good responses for HARO. Some doctors may be more likely to craft responses back to these queries in medical jargon, which is not necessarily what a reporter is looking for if they are writing a consumer piece. Having a Public Relations consultant who specializes in the medical field would be ideal. If you are just starting your practice, then Haro is one of many great tools to keep in your arsenal.
Why is content marketing crucial for medical practices? 
Patient needs have infinitely changed. Unfortunately, they expect a steady flow of information coming from your practice. If they look up a medical practice that has no content or strong referring backlinks to their site, this is troublesome. Or perhaps a Facebook page for the practice that has never once been updated.  All of these are red flags to the social media savvy millennial consumer today when searching for a doctor.
What are some benefits to social media marketing for medical practices? Will it drive new patients?
Social media marketing is great for maintaining a steady flow of communication with your current patient base. For example, many of the medical practice Facebook pages we manage receive consistent comments, likes and shares from their current patients. As a doctor, you may think, why am I paying a social media marketing agency to market to my existing patient base if I already have them as patients? The reason is because every time they are sharing or engaging with your content it is being promoted to their entire friend list which could be in the thousands. These are all potential new patients for you, many who are located in your geographic area. Practices that are more active on social media also have patients that feel more “connected” to the practice. Another big perk of social media marketing for practices- particularly with millennials- is that they don’t have to pick up the phone to call you. They can get their question directly answered on Facebook or Instagram through a comment thread or Direct Message. For many millennials, myself included, that would be reason in itself to choose a doctor (someone who communicates with you the way you like to be communicated with!).  
What are 2 ways doctors can use content marketing to promote their practice and attract new patients? 
If you have invested time and resources in a great piece of educational content, make sure it is optimized with relevant keywords. Next, promote it in the right channels. A great way to do this is through targeted Facebook ads. So, if you are a dermatologist in NYC and wrote a piece on the top 10 ways to achieve greater skincare, target the post to people in your demo by hobbies, age, location, interests. You may also consider retargeting as an additional component.
Can traditional media exposure grow your medical practice? 
Absolutely! People love to see their Doctor on TV.
What exactly is medical practice public relations?
Medical Practice Public Relations is the practice of keeping a doctor in the news. Whether it is commenting on current trending health items (ex. The opiod crisis) or getting quoted in trade publications, medical PR keeps your practice visible. Another added benefit- perhaps the most overlooked benefit of medical practice public relations is the link juice you receive from high-quality media outlets every time you are quoted. All of these backlinks help build your authority over time with Google. So really, you can either hire a top PR firm, or an SEO firm- or both- but there is no avoiding that the work needs to be done for a practice to stay visible.
How can a doctor leverage social media marketing to build their personal brand? 
Social media marketing is ideal for personal brand building- it gives you a platform to share your press mentions with others in your industry, which can indirectly lead to other speaking opportunities at conferences or more mentions. The social media savvy doctors on Instagram are crushing it today- they have become the new “influencers” of the medical field- and as a result of social media, many have even bypassed having to hire a traditional PR firm because the media comes to them directly (through direct message!).
What do I need to know before hiring a public relations firm to promote my practice?
The biggest thing you need to understand is the amount of time it takes to work with a healthcare public relations firm. You also need to have time in your schedule to respond to their press requests, usually on a minute’s notice.  If you enjoy having a very scheduled day with no interruptions, a PR firm may not be the best approach. Doctors who get the most out of working with a PR firm answer the media immediately when they call. You also need to know that everything is a balancing act between the PR firm and the media outlet. Even if you spend two hours answering a press request and craft a one page response, only 2 sentences may be used in the article. You have to be comfortable with the inherent lack of control that comes with working with a PR firm and the media. Things often change very quickly and you need to be able to adapt to that. Also, think about what kind of media is preferable for you. For example, if you don’t have the luxury of shutting down your practice for the day when a TV producer calls and wants you on set in an hour, radio may be a better approach for your practice.
Does a doctor really need a Public Relations firm to promote their practice? 
Yes, unless you are a super savvy social media influencer who has already amassed thousands of followers on your own, you should consider working with a PR firm. The majority of doctors you see quoted in the media don’t miraculously land those spots. They simply don’t have time to be pitching themselves to media or managing the tedious work of media outreach. They are focused on their practice and seeing patients. Sure, anyone could technically do PR successfully on their own if they put in the time, but from my experience, doctors have very limited time and this is not top of their list. They want to focus on practicing medicine, not on the business of medicine.
What are some critical elements of a public relations campaign for a doctor?
Getting quoted in digital outlets, feature articles on your practice in regional publications, radio appearances on trending news topics, award submission/ nominations for top doctor categories, pitching for conference speaking, promotion of conferences, coordination of marketing materials for conferences, content marketing, social media marketing, and promotion of press hits on social media. The list is pretty long…medical practice marketing and PR could be a full-time job!
Why does a practice need to be visible if they have nothing newsworthy to promote?
I constantly say that we don’t do marketing- what we do is practice communication. Doctors need practice marketing the same way they need to drink water, sleep or eat. It isn’t really up for debate. It is a critical component of the way that people communicate today. You are either in the conversation or you are completely left out of it.  It is better to have a hand in mitigating risk and managing the conversation than to let angry patients trash your reputation online or make false speculations. Doctors don’t have the luxury of pausing marketing campaigns either. If they expect to build real relationships with a community over time, they can’t pause the conversations for months at a time. Imagine trying to build a relationship with someone but saying “I have nothing new to tell you so I am just not going to speak.” The details are in the daily interactions- that is the ‘life” and the pulse of a practice. Those are the patient stories people want to hear. But expecting this to be a big media blitz to start or stop is not at all what healthcare marketing is all about. To reap the benefits of it, you need to make a long-term commitment to sticking with it and understanding why you are doing it. It isn’t because you have something to promote. It is because it is what the new patient of today demands of your practice. The practices that choose to ignore this truth will lose out to the practices that are embracing this and will unfortunately become obsolete. Just look at any social media savvy practice owner and ask them how they have built their practice. The majority have done very little traditional advertising and gotten most of their referrals through patients online via social media and personal branding efforts. They would never think of pausing social media/ PR / marketing because it is so ingrained in their digital DNA. They don’t’ view any of this as marketing or PR- they view it as living and communicating.
What are some social media marketing mistakes doctors make when promoting their medical practices? 
The biggest mistake doctors make is that they ask their office manager to run their social media for the practice. Another mistake is not consulting with legal counsel before launching a social media campaign for your medical practice. For example, the law can be tricky with what medical questions you answer on social media or any possible patient information that is revealed. Someone who is an office admin, or even a social media specialist, may not know the intricacies. Social Media Marketing is great for building your medical practice- but it also infinitely opens you up to legal risks if not handled properly. It is critical to invest in the right resources. Social media moves so quickly- there needs to be a plan in place for responses on behalf of the practice. Another obvious mistake is being overly self-promotional or still using social media like it is a traditional ad.
Any personal branding tips for physicians?
Think about what area of expertise you want to specialize in as a medical expert. For example, do you want to be branded as an expert in Crohns disease? As the leading spinal surgeon? Before I start any campaign, I always do a deep dive discovery session with a doctor. You need to have a personal branding strategy before you can have a larger strategy for the medical practice. If you were booked as a medical expert, what would the lower third refer to you as on screen?
Kris Ruby is the CEO of Ruby Media Group, an award winning social media marketing agency that helps medical practices leverage the power of content marketing to increase exposure. She is a seasoned social media strategist with 10+ years building successful brands. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks.
The post Ask the PR Expert: Why Doctors Need Personal Brands appeared first on BrandYourself Blog | ORM And Personal Branding.
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markjsousa · 6 years
Text
Ask the PR Expert: Why Doctors Need Personal Brands
Think doctors don’t need personal brands? Think again. We spoke with Kris Ruby, founder of Ruby Media Group, a NY PR and social media agency for physicians. Kris Ruby answers your top questions on why it’s so important for doctors to have personal brands, how to best market yourself online as a doctor, and her top tips for establishing a personal brand to distinguish your medical practice.
Why is it critical for doctors to establish a personal brand? 
In today’s environment, the competition in the medical field is fiercely competitive. It is not enough to create a website, place some directory listings and hope that people will magically find your practice.  If you want to establish trust with patients before they ever come in, building a personal brand is a great way to do that. There are numerous benefits for doctors to invest time and resources in building a personal brand. For starters, it leads to more qualified prospective patients before they come in. It creates a relationship with patients and opens up a 2-way dialogue well before they ever visit your office. It can also cut down on incoming call volume of potential patients asking the same questions over and over again—another perk of content marketing (will get to that later!).
What are some successful marketing strategies for medical practices you would recommend?
The best marketing strategy for a medical practice includes a heavy focus on content marketing. Although it takes a lot of time to sit down and write these articles, it is instrumentally helpful for building your practice. If you successfully implement a content marketing strategy for your practice, you are creating a resource library of educational content for prospective patients. This content will give patients a real understanding of your deep knowledge base in a specific area. The first place potential patients go to when visiting a site is typically the medical practice’s blog—if you don’t have any information on it, you are missing out on a prime opportunity. The bounce rates are also typically higher for medical practice websites that lack strong content. Investing time and resources in targeting landing pages on service offerings, optimizing your site and investing time in content marketing would be the first place to start if you are serious about marketing your medical practice.
Why should a doctor hire a public relations firm for their medical practice? What is the benefit? Can’t they just do it themselves?
Public Relations builds trust- and when deciding what physician to see, trust is one of the top factors.  People want to see a waiting office (or a web site) filled with “As Seen In” plaques of media outlets you have been featured in from third-party sources. Subconsciously, this makes them feel more comfortable with you and builds trust. However, even if you have top tier media mentions but poor Google Reviews, there will still be inherent trust issues that a long-term reputation management strategy would be more likely to remedy.
Is HARO (Help a reporter out) a replacement for PR and personal branding for doctors?
Haro is a great resource for doctors to build media mentions. However, responding to haro queries is not a comprehensive public relations campaign for your practice. Also, if you are looking to build referrals with other physicians, conferences and events may be a more suitable approach to achieve that goal. Also, there is an art to pitching and crafting good responses for HARO. Some doctors may be more likely to craft responses back to these queries in medical jargon, which is not necessarily what a reporter is looking for if they are writing a consumer piece. Having a Public Relations consultant who specializes in the medical field would be ideal. If you are just starting your practice, then Haro is one of many great tools to keep in your arsenal.
Why is content marketing crucial for medical practices? 
Patient needs have infinitely changed. Unfortunately, they expect a steady flow of information coming from your practice. If they look up a medical practice that has no content or strong referring backlinks to their site, this is troublesome. Or perhaps a Facebook page for the practice that has never once been updated.  All of these are red flags to the social media savvy millennial consumer today when searching for a doctor.
What are some benefits to social media marketing for medical practices? Will it drive new patients?
Social media marketing is great for maintaining a steady flow of communication with your current patient base. For example, many of the medical practice Facebook pages we manage receive consistent comments, likes and shares from their current patients. As a doctor, you may think, why am I paying a social media marketing agency to market to my existing patient base if I already have them as patients? The reason is because every time they are sharing or engaging with your content it is being promoted to their entire friend list which could be in the thousands. These are all potential new patients for you, many who are located in your geographic area. Practices that are more active on social media also have patients that feel more “connected” to the practice. Another big perk of social media marketing for practices- particularly with millennials- is that they don’t have to pick up the phone to call you. They can get their question directly answered on Facebook or Instagram through a comment thread or Direct Message. For many millennials, myself included, that would be reason in itself to choose a doctor (someone who communicates with you the way you like to be communicated with!).  
What are 2 ways doctors can use content marketing to promote their practice and attract new patients? 
If you have invested time and resources in a great piece of educational content, make sure it is optimized with relevant keywords. Next, promote it in the right channels. A great way to do this is through targeted Facebook ads. So, if you are a dermatologist in NYC and wrote a piece on the top 10 ways to achieve greater skincare, target the post to people in your demo by hobbies, age, location, interests. You may also consider retargeting as an additional component.
Can traditional media exposure grow your medical practice? 
Absolutely! People love to see their Doctor on TV.
What exactly is medical practice public relations?
Medical Practice Public Relations is the practice of keeping a doctor in the news. Whether it is commenting on current trending health items (ex. The opiod crisis) or getting quoted in trade publications, medical PR keeps your practice visible. Another added benefit- perhaps the most overlooked benefit of medical practice public relations is the link juice you receive from high-quality media outlets every time you are quoted. All of these backlinks help build your authority over time with Google. So really, you can either hire a top PR firm, or an SEO firm- or both- but there is no avoiding that the work needs to be done for a practice to stay visible.
How can a doctor leverage social media marketing to build their personal brand? 
Social media marketing is ideal for personal brand building- it gives you a platform to share your press mentions with others in your industry, which can indirectly lead to other speaking opportunities at conferences or more mentions. The social media savvy doctors on Instagram are crushing it today- they have become the new “influencers” of the medical field- and as a result of social media, many have even bypassed having to hire a traditional PR firm because the media comes to them directly (through direct message!).
What do I need to know before hiring a public relations firm to promote my practice?
The biggest thing you need to understand is the amount of time it takes to work with a healthcare public relations firm. You also need to have time in your schedule to respond to their press requests, usually on a minute’s notice.  If you enjoy having a very scheduled day with no interruptions, a PR firm may not be the best approach. Doctors who get the most out of working with a PR firm answer the media immediately when they call. You also need to know that everything is a balancing act between the PR firm and the media outlet. Even if you spend two hours answering a press request and craft a one page response, only 2 sentences may be used in the article. You have to be comfortable with the inherent lack of control that comes with working with a PR firm and the media. Things often change very quickly and you need to be able to adapt to that. Also, think about what kind of media is preferable for you. For example, if you don’t have the luxury of shutting down your practice for the day when a TV producer calls and wants you on set in an hour, radio may be a better approach for your practice.
Does a doctor really need a Public Relations firm to promote their practice? 
Yes, unless you are a super savvy social media influencer who has already amassed thousands of followers on your own, you should consider working with a PR firm. The majority of doctors you see quoted in the media don’t miraculously land those spots. They simply don’t have time to be pitching themselves to media or managing the tedious work of media outreach. They are focused on their practice and seeing patients. Sure, anyone could technically do PR successfully on their own if they put in the time, but from my experience, doctors have very limited time and this is not top of their list. They want to focus on practicing medicine, not on the business of medicine.
What are some critical elements of a public relations campaign for a doctor?
Getting quoted in digital outlets, feature articles on your practice in regional publications, radio appearances on trending news topics, award submission/ nominations for top doctor categories, pitching for conference speaking, promotion of conferences, coordination of marketing materials for conferences, content marketing, social media marketing, and promotion of press hits on social media. The list is pretty long…medical practice marketing and PR could be a full-time job!
Why does a practice need to be visible if they have nothing newsworthy to promote?
I constantly say that we don’t do marketing- what we do is practice communication. Doctors need practice marketing the same way they need to drink water, sleep or eat. It isn’t really up for debate. It is a critical component of the way that people communicate today. You are either in the conversation or you are completely left out of it.  It is better to have a hand in mitigating risk and managing the conversation than to let angry patients trash your reputation online or make false speculations. Doctors don’t have the luxury of pausing marketing campaigns either. If they expect to build real relationships with a community over time, they can’t pause the conversations for months at a time. Imagine trying to build a relationship with someone but saying “I have nothing new to tell you so I am just not going to speak.” The details are in the daily interactions- that is the ‘life” and the pulse of a practice. Those are the patient stories people want to hear. But expecting this to be a big media blitz to start or stop is not at all what healthcare marketing is all about. To reap the benefits of it, you need to make a long-term commitment to sticking with it and understanding why you are doing it. It isn’t because you have something to promote. It is because it is what the new patient of today demands of your practice. The practices that choose to ignore this truth will lose out to the practices that are embracing this and will unfortunately become obsolete. Just look at any social media savvy practice owner and ask them how they have built their practice. The majority have done very little traditional advertising and gotten most of their referrals through patients online via social media and personal branding efforts. They would never think of pausing social media/ PR / marketing because it is so ingrained in their digital DNA. They don’t’ view any of this as marketing or PR- they view it as living and communicating.
What are some social media marketing mistakes doctors make when promoting their medical practices? 
The biggest mistake doctors make is that they ask their office manager to run their social media for the practice. Another mistake is not consulting with legal counsel before launching a social media campaign for your medical practice. For example, the law can be tricky with what medical questions you answer on social media or any possible patient information that is revealed. Someone who is an office admin, or even a social media specialist, may not know the intricacies. Social Media Marketing is great for building your medical practice- but it also infinitely opens you up to legal risks if not handled properly. It is critical to invest in the right resources. Social media moves so quickly- there needs to be a plan in place for responses on behalf of the practice. Another obvious mistake is being overly self-promotional or still using social media like it is a traditional ad.
Any personal branding tips for physicians?
Think about what area of expertise you want to specialize in as a medical expert. For example, do you want to be branded as an expert in Crohns disease? As the leading spinal surgeon? Before I start any campaign, I always do a deep dive discovery session with a doctor. You need to have a personal branding strategy before you can have a larger strategy for the medical practice. If you were booked as a medical expert, what would the lower third refer to you as on screen?
Kris Ruby is the CEO of Ruby Media Group, an award winning social media marketing agency that helps medical practices leverage the power of content marketing to increase exposure. She is a seasoned social media strategist with 10+ years building successful brands. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks.
The post Ask the PR Expert: Why Doctors Need Personal Brands appeared first on BrandYourself Blog | ORM And Personal Branding.
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easyweight101 · 7 years
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DermEssence – Superior Anti-Aging Skincare Review: Don’t Buy Before You Read This!
What is it?
DermEssence – Superior Anti-Aging Skincare is a skin cream that advertises itself as a wrinkle-reducer and color-corrector for dry and damaged skin. They claim that daily use of their cream will restore old collagen levels and bio-functionality without compromising users’ long-term health. Their website goes on to say that their product makes skin feel smooth and supple to the touch and appear years younger to the eye.
The most respected skin care product within the industry is Kremotex. They have been praised recently for their product’s ability to increase skin hydration levels without compromising its structural integrity. Click here to see photographs and other evidence that show the long-term effects of Kremotex.
Do You Know the Best Anti-Aging Creams of 2017?
DermEssence – Superior Anti-Aging Skincare Ingredients and Side Effects
For a reason that they do not choose to explain, DermEssence – Superior Anti-Aging Skincare does not choose to publish their ingredients list online. Despite this omission, they do mention several products that are in their blend at points in their advertising. Those include:
Fatty Alcohols Ceramides Vitamins A and E Antioxidants
 Fatty Alcohols: A basic form of linked fats, oils, and carbons that are bonded to form a waxy, opaque solid. Fatty acids like cetearyl and stearyl alcohol are used commonly in facial care products as an emollient that helps seal in moisture or as a thickening agent in their creams.
Fatty alcohols have no nutritional value for the skin on their own, however they can be useful in a skin care blend because the spreadable fat chains help smooth and even the skin, if only cosmetically, and they form a hydrophobic barrier that keeps additives from evaporating.
Fatty alcohols are not to be confused with simple alcohols, which are detrimental to skin health. Both appear in skin care products, but it’s important for consumers to remember that simple alcohols, like benzyl, isopropyl, and denatured alcohol, are low-quality products that disreputable companies use to make their products seem more effective than they actually are.
Simple alcohols make the skin look moisturized initially, but then rob it of hydration in the long run. Fatty alcohols make the skin look even and smooth and are included in many skin care blends of all qualities. Fatty alcohols do not have any negative side effects that are associated with their usage.
Ceramides: Fat cells that live under the first layer of skin that are used as a moisture retention agent in may skin care products. Ceramides are thought to restore some of the lipids that are lost to the aging process, though there is very little concrete data about how exactly that happens.
Many health and cosmetics companies are still trying to determine the right balance, application, and formulation of the ceramide levels in their products, which has lead to some wild fluctuation of effects in the past. There are still no studies about the long-term safety and effectiveness of ceramides used for skin care, though at this point in time there are no indications that it may have negative consequences.
Vitamins A and E: Two of the fundamental building blocks of the human body and vital for a number of basic bioprocesses. Both vitamins A and E play key roles in the collagen and skin formulation process, leading many skin care products to include them in their ingredient blend.
Both vitamin A and E are safe for humans when taken in reasonable quantities and have not been connected to any serious long-term consequences.
Antioxidants: It’s hard to say what exactly this is referring to, as this is a very broad category of chemical rather than just one additive. Antioxidants are used by the skin to fight against the damaging agents that cause skin to sag and loose its luster.
They could come from any number of different sources, both natural and man-made. Green tea is a highly popular source of antioxidants, as are many citrus and fruit products like bitter orange peel or acai fruit extracts. It can be found in the oils taken from a variety of different vegetables, grains, herbs, and flowers; blue-green algae is a popular source right now, as are many compounds that are synthesized in a laboratory.
Antioxidants are a key ingredient in most skin health products, however most trustworthy products are better able to tell consumers where they came from so that it’s easier to gage their safety and effectiveness.
Click here to learn which skin care products our experts recommend for shrinking pores and tightening the skin.
EDITOR’S TIP: Combine this product with a proven anti-aging cream such as Kremotex for better results.
DermEssence – Superior Anti-Aging Skincare Quality of Ingredients
It is impossible to honestly evaluate a product that will not divulge its ingredients. Skin care products are judged both by what is in their mix, as well as what isn’t. Yes, fatty acids and vitamins A and E are useful ingredients from a skin care perspective, but that is meaningless if there are other products in DermEssence – Superior Anti-Aging Skincare that have negative effects that counteract all the good that the basic vitamins do.
Blends that don’t disclose their ingredients usually have a reason for doing so. It is impossible to speculate what that reason is in DermEssence – Superior Anti-Aging Skincare’s case, however it does reflect poorly on their overall quality.
One of the most frequent reasons for not disclosing a full ingredients list is that a company is using ingredients like simple alcohols, lye, or C13-14 Isoparaffin that they don’t want customers to be aware of.
Follow this link to find out which over the counter skin care products have the most antioxidants in them.
The Price and Quality of DermEssence – Superior Anti-Aging Skincare
DermEssence – Superior Anti-Aging Skincare uses a highly non-traditional pricing structure. Unlike most normal businesses and products, they do not sell their facial cream on a per-unit basis. Instead, they only offer a free sample of their product.
The terms for this sample are buried in a tiny link at the bottom of the page, however if you click on them you see that they require you to sign up for a monthly renewal program that costs $94.11 a month and has a number of other hidden fees associated with cancellations, refunds, and returns.
This would be an exceptionally high monthly price to pay for a skin cream, even a premium quality one. It is especially too high for a product without a published ingredients list or track record of success.
To see which skin care products our experts believe are the most effective for improving the skin’s core health, click here.
Business of DermEssence – Superior Anti-Aging Skincare
It is difficult to tell who the overall owner of DermEssence – Superior Anti-Aging Skincare is, mainly due to the fact that they seem to be members of a network of sites all with the same business model. It is difficult to tell who the single parent company is, however they are listed at times as Skin Technologies, Livana Lift, or Coal Cosmetics. The contact information listed for DermEssence – Superior Anti-Aging Skincare online is:
Phone Number: (844) 812-0404
Address: PO Box 29209
Phoenix, AZ 85038
The Better Business Bureau has no listing for DermEssence – Superior Anti-Aging Skincare, however the pages for their associated brands show hundreds of formal complaints filed against the various shell companies with the BBB, The Federal Trade Commission, and other watchdog groups.
To learn more about the safest and most effective skin care products currently on the market, click here.
Customer Opinions of DermEssence – Superior Anti-Aging Skincare
The customer reviews of DermEssence – Superior Anti-Aging Skincare posted on sites like Complaints Desk and Ripoff Report paint a picture of a company that has made a lot of people very angry. Most responses were similar to these:
“DermEssence is a total scam! Do not fall for their lies!”
“I thought I was just getting a free trial of a new skin cream, but the stuff they sent me was awful, so I threw it out. Then a month later I’ve got charges on my credit card for over a hundred bucks, and they refuse to let me cancel without charging me more.”
“I’ve never encountered such a dishonest company in my life. They know their product is junk and they’re just trying to trick people like me that only want to find reliable skin care.”
Most of the postings from customers are criticizing DermEssence – Superior Anti-Aging Skincare’s dishonest business model, however there ere also quite a few reports about how bad the product itself was. The texture, smell, effectiveness, and side effects were all mentioned as negatives.
EDITOR’S TIP: For the best results, our experts recommend using anti-aging creams for at least 3 months. Save your money by buying a few bottles at once.
Conclusion – Does DermEssence – Superior Anti-Aging Skincare Work?
Our team of reviewers’ struggles to be fair and impartial with every product and brand that we encounter. We do not want to unfairly attack honest businesses and quality products, but we also cannot in good conscience recommend products that we do not believe in.
With that said, our team was unanimous in their belief that users should stay far away from DermEssence – Superior Anti-Aging Skincare. The product that they are offering is of a highly questionable nature, both in terms of what it is made of and in the effects that it has on users. Their business model is founded on the deception of customers rather than on the production of a brand that they can believe in.
Our team recommends that users try Kremotex. It has been designed to improve the beauty of the skin by first improving its wellbeing, starting at the cellular level. Click here to learn more about Kremotex.
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